{"id":56539,"date":"2023-12-20T18:35:44","date_gmt":"2023-12-20T11:35:44","guid":{"rendered":"https:\/\/masterskills.org\/blog\/tam-ly-hoc-don-gian-dang-sau-nut-call-to-action.html"},"modified":"2023-12-20T18:35:44","modified_gmt":"2023-12-20T11:35:44","slug":"tam-ly-hoc-don-gian-dang-sau-nut-call-to-action","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/tam-ly-hoc-don-gian-dang-sau-nut-call-to-action.html","title":{"rendered":"T\u00e2m l\u00fd h\u1ecdc \u0111\u01a1n gi\u1ea3n \u0111\u1eb1ng sau n\u00fat Call-To-Action"},"content":{"rendered":"
Marketing hi\u1ec7n \u0111\u1ea1i th\u01b0\u1eddng h\u01b0\u1edbng t\u1edbi m\u1ee5c \u0111\u00edch nh\u1ea5t \u0111\u1ecbnh: k\u1ebft n\u1ed1i v\u1edbi ng\u01b0\u1eddi d\u00f9ng v\u00e0 khi\u1ebfn h\u1ecd th\u1ef1c hi\u1ec7n nh\u1eefng t\u01b0\u01a1ng t\u00e1c c\u00f3 ngh\u0129a. Trong th\u1eddi \u0111\u1ea1i s\u1ed1, nh\u1eefng t\u01b0\u01a1ng t\u00e1c n\u00e0y th\u01b0\u1eddng l\u00e0 h\u00e0nh \u0111\u1ed9ng click chu\u1ed9t (hay ch\u1ea1m v\u00e0o m\u00e0n h\u00ecnh \u2013 \u0111\u1ed1i v\u1edbi tablet ho\u1eb7c smart phone) \u0111\u1ec3 t\u1eeb \u0111\u00f3 t\u1ea1o n\u00ean s\u1ef1 chuy\u1ec3n \u0111\u1ed5i (conversion).<\/p>\n
\"CTA<\/p>\n

CTA \u2013 h\u01b0\u1edbng kh\u00e1ch h\u00e0ng t\u1edbi vi\u1ec7c th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng<\/p>\n<\/div>\n

Tuy nhi\u00ean, ch\u00fang ta l\u1ea1i th\u01b0\u1eddng kh\u00f4ng qu\u00e1 ch\u00fa t\u00e2m \u0111\u1ebfn n\u00fat \u201ccall-to-action\u201d (CTA) n\u00e0y.<\/p>\n

V\u00ed d\u1ee5, b\u1ea1n c\u00f3 bi\u1ebft \u0111\u1ed1i v\u1edbi b\u1ed9 n\u00e3o, m\u1ed9t v\u00e0i lo\u1ea1i n\u00fat b\u1ea5m c\u00f3 s\u1ee9c thu h\u00fat khi\u1ebfn ng\u01b0\u1eddi ta click v\u00e0o nhi\u1ec1u h\u01a1n nh\u1eefng lo\u1ea1i n\u00fat b\u1ea5m kh\u00e1c? Trong nhi\u1ec1u n\u0103m, nh\u1eefng nh\u00e0 ti\u1ebfp th\u1ecb th\u00f4ng minh \u0111\u00e3 quen v\u1edbi vi\u1ec7c s\u1eed d\u1ee5ng khoa h\u1ecdc n\u00e3o b\u1ed9 c\u01a1 b\u1ea3n \u0111\u1ec3 tri\u1ec3n khai nh\u1eefng chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u2013 v\u00e0 theo \u0111\u00f3, n\u00fat CTA c\u0169ng kh\u00f4ng ph\u1ea3i ngo\u1ea1i l\u1ec7. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 4 c\u00e1ch s\u1ebd gi\u00fap b\u1ea1n t\u0103ng t\u1ef7 l\u1ec7 click v\u00e0o n\u00fat b\u1ea5m k\u1ef3 di\u1ec7u kia.<\/p>\n

1. S\u1eed d\u1ee5ng nh\u1eefng tone m\u00e0u thu h\u00fat<\/strong>
\n\u0110\u1ed1i v\u1edbi v\u1ea5n \u0111\u1ec1 m\u00e0u s\u1eafc, c\u00f3 nhi\u1ec1u th\u1ee9 \u0111\u00e1ng n\u00f3i h\u01a1n b\u1ea1n t\u01b0\u1edfng: 85% nh\u1eefng ng\u01b0\u1eddi mua m\u1ed9t m\u00f3n h\u00e0ng n\u00e0o \u0111\u00f3 n\u00f3i r\u1eb1ng, m\u00e0u s\u1eafc ch\u00ednh l\u00e0 l\u00fd do khi\u1ebfn h\u1ecd mua s\u1ea3n ph\u1ea9m. Th\u1ef1c ra, kh\u00f4ng c\u00f3 m\u1ed9t m\u00e0u s\u1eafc c\u1ed1 \u0111\u1ecbnh n\u00e0o mang l\u1ea1i ma thu\u1eadt khi\u1ebfn t\u0103ng t\u1ef7 l\u1ec7 mua h\u00e0ng l\u00ean cao nh\u1ea5t, v\u00ec th\u1ebf, h\u00e3y ch\u1ecdn m\u1ed9t m\u00e0u s\u1eafc khi\u1ebfn n\u00fat CTA c\u1ee7a b\u1ea1n tr\u1edf n\u00ean t\u01b0\u01a1ng ph\u1ea3n v\u1edbi thi\u1ebft k\u1ebf t\u1ed5ng th\u1ec3 \u0111\u1ec3 t\u1eeb \u0111\u00f3 khi\u1ebfn n\u00f3 tr\u1edf n\u00ean n\u1ed5i b\u1eadt. M\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh nh\u1ea5t l\u00e0 m\u00e0u cam tr\u00ean n\u1ec1n xanh d\u01b0\u01a1ng.<\/p>\n

\"M\u00e0u<\/p>\n

M\u00e0u cam tr\u00ean n\u1ec1n xanh d\u01b0\u01a1ng l\u00e0 m\u1ed9t g\u1ee3i \u00fd cho n\u00fat CTA c\u1ee7a b\u1ea1n<\/p>\n<\/div>\n

Ngo\u00e0i ra, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng m\u00e0u s\u1eafc \u0111\u1ec3 h\u00ecnh th\u00e0nh cho ng\u01b0\u1eddi d\u00f9ng m\u1ed9t lo\u1ea1i c\u1ea3m gi\u00e1c nh\u1ea5t \u0111\u1ecbnh. V\u00ed d\u1ee5, m\u00e0u cam s\u1ebd th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng. H\u00e3y c\u00e2n nh\u1eafc vi\u1ec7c s\u1eed d\u1ee5ng m\u00e0u cam khi b\u1ea1n y\u00eau c\u1ea7u ng\u01b0\u1eddi d\u00f9ng \u0111\u0103ng k\u00fd, mua s\u1ea3n ph\u1ea9m ho\u1eb7c tham gia v\u00e0o website c\u1ee7a m\u00ecnh. \u0110\u00f3 c\u0169ng ch\u00ednh l\u00e0 m\u00e0u s\u1eafc g\u1eafn li\u1ec1n v\u1edbi nh\u1eefng th\u1ee9 c\u00f3 gi\u00e1 r\u1ebb. Ho\u1eb7c b\u1ea1n c\u0169ng bi\u1ebft, m\u00e0u xanh l\u00e1 c\u00e2y c\u00f3 \u00fd ngh\u0129a \u201c\u0110i\u201d, n\u00ean kh\u00e1 d\u1ec5 hi\u1ec3u khi n\u00f3 c\u0169ng khi\u1ebfn cho t\u1ef7 l\u1ec7 click v\u00e0o n\u00fat call-to-action t\u0103ng l\u00ean. \u0110\u00e2y c\u0169ng l\u00e0 m\u00e0u d\u1ec5 x\u1eed l\u00fd nh\u1ea5t d\u00e0nh cho m\u1eaft, v\u00ec v\u1eady n\u00f3 c\u0169ng th\u01b0\u1eddng \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 th\u01b0 gi\u00e3n t\u00e2m tr\u00ed v\u00e0 th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng.<\/p>\n

B\u00e0i li\u00ean quan: T\u00e2m l\u00fd h\u1ecdc m\u00e0u s\u1eafc \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u00e0nh vi mua h\u00e0ng<\/em><\/p>\n

2. M\u1ed9t l\u1eddi m\u1eddi ch\u00e0o h\u1ea5p d\u1eabn<\/strong>
\nM\u1ee5c \u0111\u00edch cu\u1ed1i c\u00f9ng c\u1ee7a n\u00fat CTA v\u1eabn l\u00e0 th\u00fac \u0111\u1ea9y ng\u01b0\u1eddi d\u00f9ng th\u1ef1c hi\u1ec7n t\u01b0\u01a1ng t\u00e1c ngay l\u1eadp t\u1ee9c, do \u0111\u00f3, h\u00e3y c\u1ed1 g\u1eafng vi\u1ebft nh\u1eefng \u0111o\u1ea1n text khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng th\u1ec3 kh\u00f4ng click. C\u1ee5 th\u1ec3, h\u00e3y c\u00e2n nh\u1eafc s\u1eed d\u1ee5ng c\u1ee5m t\u1eeb nh\u01b0 \u201cT\u1ea3i v\u1ec1 h\u01b0\u1edbng d\u1eabn\u201d h\u01a1n l\u00e0 \u201cClick v\u00e0o \u0111\u00e2y\u201d, h\u00e3y d\u00f9ng nh\u1eefng \u0111\u1ed9ng t\u1eeb ch\u1ee7 \u0111\u1ed9ng nh\u01b0 \u201cB\u1eaft \u0111\u1ea7u\u201dv\u00e0 \u201cNh\u1eadn\u201d. N\u00f3i c\u00e1ch kh\u00e1c, \u0111\u1ed9ng t\u1eeb b\u1ecb \u0111\u1ed9ng s\u1ebd khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng l\u01b0\u1eddi bi\u1ebfng, v\u00ec th\u1ebf, h\u00e3y s\u1eed d\u1ee5ng nh\u1eefng \u0111\u1ed9ng t\u1eeb ch\u1ee7 \u0111\u1ed9ng \u0111\u1ec3 th\u00fac vi\u1ec7c click chu\u1ed9t c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

\"Ngay b\u00e2y gi\u1edd\" ch\u1ee9 kh\u00f4ng ph\u1ea3i \u0111\u1ec3 sau<\/p>\n

\u201cNgay b\u00e2y gi\u1edd\u201d ch\u1ee9 kh\u00f4ng ph\u1ea3i \u0111\u1ec3 sau<\/p>\n<\/div>\n

M\u1ed9t nghi\u00ean c\u1ee9u g\u1ea7n \u0111\u00e2y cho th\u1ea5y, 90% t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u1ed1t s\u1eed d\u1ee5ng ng\u00f4n ng\u1eef \u1edf ng\u00f4i th\u1ee9 nh\u1ea5t. V\u00ed d\u1ee5, \u201cB\u1eaft \u0111\u1ea7u b\u1ea3n d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed c\u1ee7a t\u00f4i\u201d thay v\u00ec \u201cB\u1eaft \u0111\u1ea7u b\u1ea3n d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed c\u1ee7a b\u1ea1n\u201d. Th\u00eam v\u00e0o \u0111\u00f3, ch\u1ec9 c\u1ea7n s\u1eed d\u1ee5ng th\u00eam t\u1eeb \u201cNgay b\u00e2y gi\u1edd\u201d c\u0169ng s\u1ebd gi\u00fap t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i b\u1edfi n\u00f3 t\u1ea1o c\u1ea3m gi\u00e1c g\u1ea5p g\u00e1p, kh\u1ea9n c\u1ea5p cho ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

3. H\u00ecnh d\u00e1ng v\u00e0 k\u00edch th\u01b0\u1edbc<\/strong>
\n\u0110\u01b0\u1ee3c bo tr\u00f2n, to, c\u00f3 th\u1ec3 ch\u1ea1m v\u00e0 t\u01b0\u01a1ng t\u00e1c: \u0111\u00f3 ch\u00ednh l\u00e0 b\u1ed1n t\u00ednh t\u1eeb n\u00ean \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng khi mi\u00eau t\u1ea3 v\u1ec1 n\u00fat CTA\u00a0c\u1ee7a b\u1ea1n. H\u00ecnh ch\u1eef nh\u1eadt c\u00f3 th\u1ec3 ph\u1ed5 bi\u1ebfn nh\u1ea5t cho \u0111\u1ebfn nay, nh\u01b0ng v\u00ec b\u1ed9 n\u00e3o c\u1ee7a ch\u00fang ta \u0111\u01b0\u1ee3c l\u1eadp tr\u00ecnh \u0111\u1ec3 tr\u00e1nh nh\u1eefng th\u1ee9 g\u00f3c c\u1ea1nh, v\u00ec v\u1eady h\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n \u0111\u00e3 thi\u1ebft k\u1ebf bo tr\u00f2n t\u1ea5t c\u1ea3 c\u00e1c g\u00f3c. N\u00fat b\u1ea5m c\u1ee7a b\u1ea1n c\u0169ng n\u00ean \u0111\u1ee7 l\u1edbn \u0111\u1ec3 c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng t\u01b0\u01a1ng t\u00e1c tr\u00ean c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng, ch\u1ec9 c\u1ea7n \u0111\u1eebng qu\u00e1 l\u1edbn \u0111\u1ebfn m\u1ee9c ph\u00e1 h\u1ecfng t\u1ed5ng th\u1ec3 thi\u1ebft k\u1ebf.<\/p>\n

4. V\u1ecb tr\u00ed n\u1ed5i b\u1eadt<\/strong>
\nN\u00fat CTA\u00a0n\u00ean \u0111\u01b0\u1ee3c \u1edf v\u1ecb tr\u00ed d\u1ec5 d\u00e0ng g\u00e2y s\u1ef1 ch\u00fa \u00fd. B\u1ea1n n\u00ean l\u00e0m r\u00f5 ngay t\u1eeb \u0111\u1ea7u c\u00e1i m\u00e0 b\u1ea1n mu\u1ed1n ng\u01b0\u1eddi xem c\u1ee7a b\u1ea1n th\u1ef1c hi\u1ec7n. Khi b\u1ea1n \u0111\u1eb7t n\u00fat b\u1ea5m \u1edf khu v\u1ef1c n\u1eeda tr\u00ean c\u1ee7a to\u00e0n trang, ng\u01b0\u1eddi \u0111\u1ecdc c\u00f3 th\u1ec3 th\u1ea5y ch\u00fang ngay c\u1ea3 khi h\u1ecd ch\u1ec9 \u0111\u1ecdc l\u01b0\u1edbt. Theo nghi\u00ean c\u1ee9u, ng\u01b0\u1eddi \u0111\u1ecdc c\u1ee7a b\u1ea1n th\u01b0\u1eddng b\u1ecf ra h\u01a1n 80% th\u1eddi gian cho ph\u1ea7n tr\u00ean c\u1ee7a kh\u1ed1i th\u00f4ng tin, do \u0111\u00f3 b\u1ea1n s\u1ebd ph\u1ea3i thu h\u00fat nh\u1eefng ng\u01b0\u1eddi \u0111ang s\u1eb5n s\u00e0ng h\u00e0nh \u0111\u1ed9ng n\u00e0y ngay l\u1eadp t\u1ee9c m\u00e0 kh\u00f4ng c\u1ea7n b\u1eaft h\u1ecd ph\u1ea3i \u0111\u1ecdc h\u1ebft to\u00e0n b\u1ed9 n\u1ed9i dung \u0111\u1ec3 th\u1ea5y \u0111\u01b0\u1ee3c \u0111i\u1ec1u m\u00e0 b\u1ea1n mu\u1ed1n h\u1ecd l\u00e0m.<\/p>\n

Ngo\u00e0i ra, m\u1ed9t n\u00fat b\u1ea5m v\u1edbi n\u1ec1n tr\u1eafng xung quanh s\u1ebd tr\u1edf n\u00ean v\u00f4 c\u00f9ng n\u1ed5i b\u1eadt, v\u00ec v\u1eady h\u00e3y ch\u1eeba cho n\u00fat b\u1ea5m c\u1ee7a b\u1ea1n c\u00f3 nhi\u1ec1u kho\u1ea3ng tr\u1ed1ng, nh\u01b0ng \u0111\u1eebng qu\u00e1 nhi\u1ec1u \u0111\u1ebfn n\u1ed7i ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 th\u1ea5y n\u00f3 kh\u00f4ng c\u00f2n l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a giao di\u1ec7n.<\/p>\n

\"Ph\u01b0\u01a1ng<\/p>\n

Ph\u01b0\u01a1ng ph\u00e1p A\/B Testing c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n l\u1ef1a ch\u1ecdn ph\u01b0\u01a1ng \u00e1n ho\u00e0n h\u1ea3o h\u01a1n<\/p>\n<\/div>\n

M\u1ed7i \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng l\u1ea1i kh\u00e1c nhau, v\u00ec v\u1eady, b\u1ea1n c\u00f3 th\u1ec3 s\u1ebd ph\u1ea3i th\u1eed nghi\u1ec7m m\u00e0u s\u1eafc, c\u00e1c \u0111o\u1ea1n text, h\u00ecnh kh\u1ed1i v\u00e0 v\u1ecb tr\u00ed \u0111\u1ec3 t\u00ecm ra s\u1ef1 k\u1ebft h\u1ee3p t\u1ed1t nh\u1ea5t d\u00e0nh cho n\u00fat CTA c\u1ee7a b\u1ea1n, th\u1ee9 s\u1ebd gi\u00fap cho t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u1ee7a b\u1ea1n t\u0103ng cao. Sau t\u1ea5t c\u1ea3, c\u00e1c th\u1eed nghi\u1ec7m A\/B testing l\u00e0 m\u1ed9t g\u1ee3i \u00fd kh\u00f4ng t\u1ed3i v\u00e0 c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u00ean \u0111\u1ebfn 49%.<\/p>\n

B\u00e0i li\u00ean quan: Call to Action \u2013 \u0110\u1ec3 email c\u00f3 \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 cao nh\u1ea5t<\/em><\/p>\n

Ngu\u00f4\u0300n: Entrepreneur<\/em>
\nD\u1ecbch b\u1edfi: Eclick.vn<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Marketing hi\u1ec7n \u0111\u1ea1i th\u01b0\u1eddng h\u01b0\u1edbng t\u1edbi m\u1ee5c \u0111\u00edch nh\u1ea5t \u0111\u1ecbnh: k\u1ebft n\u1ed1i v\u1edbi ng\u01b0\u1eddi d\u00f9ng v\u00e0 khi\u1ebfn h\u1ecd th\u1ef1c hi\u1ec7n nh\u1eefng t\u01b0\u01a1ng t\u00e1c c\u00f3 ngh\u0129a. Trong th\u1eddi \u0111\u1ea1i s\u1ed1, nh\u1eefng t\u01b0\u01a1ng t\u00e1c n\u00e0y th\u01b0\u1eddng l\u00e0 h\u00e0nh \u0111\u1ed9ng click chu\u1ed9t (hay ch\u1ea1m v\u00e0o m\u00e0n h\u00ecnh \u2013 \u0111\u1ed1i v\u1edbi tablet ho\u1eb7c smart phone) \u0111\u1ec3 t\u1eeb \u0111\u00f3 t\u1ea1o […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56539"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=56539"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56539\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=56539"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=56539"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=56539"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}