{"id":56544,"date":"2023-12-20T18:36:45","date_gmt":"2023-12-20T11:36:45","guid":{"rendered":"https:\/\/masterskills.org\/blog\/5-chien-thuat-re-marketing-thong-minh-thu-hut-khach-hang-tiem-nang.html"},"modified":"2023-12-20T18:36:45","modified_gmt":"2023-12-20T11:36:45","slug":"5-chien-thuat-re-marketing-thong-minh-thu-hut-khach-hang-tiem-nang","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/5-chien-thuat-re-marketing-thong-minh-thu-hut-khach-hang-tiem-nang.html","title":{"rendered":"5 chi\u1ebfn thu\u1eadt Re-marketing th\u00f4ng minh thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng"},"content":{"rendered":"
Retargeting hay c\u00f2n g\u1ecdi l\u00e0 remarketing, t\u1ea1m d\u1ecbch l\u00e0 qu\u1ea3ng c\u00e1o b\u00e1m \u0111u\u1ed5i m\u1ee5c ti\u00eau, \u0111\u00e2y l\u00e0 m\u1ed9t c\u00e1ch \u0111\u1ec3 x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u00e0 \u0111i\u1ec1u h\u01b0\u1edbng click chu\u1ed9t \u0111\u1ebfn website c\u1ee7a b\u1ea1n. N\u00f3 th\u01b0\u1eddng \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t chi\u1ebfn thu\u1eadt h\u00e0ng \u0111\u1ea7u c\u1ee7a b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn v\u00ec kh\u1ea3 n\u0103ng \u0111i\u1ec1u h\u01b0\u1edbng vi\u1ec7c mua h\u00e0ng l\u1eb7p \u0111i l\u1eb7p l\u1ea1i ho\u1eb7c \u0111\u01b0a kh\u00e1ch truy c\u1eadp kh\u00f4ng mua h\u00e0ng quay tr\u1edf l\u1ea1i mua h\u00e0ng, v\u00e0 retargeting c\u0169ng l\u00e0 c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd trong B2B cho c\u00e1c nh\u00e0 marketing.<\/p>\n
\"Retargeting<\/p>\n

Retargeting l\u00e0 ph\u01b0\u01a1ng th\u1ee9c tuy\u1ec7t v\u1eddi \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/p>\n<\/div>\n

5 chi\u1ebfn thu\u1eadt m\u00e0 Subiz gi\u1edbi thi\u1ec7u d\u01b0\u1edbi \u0111\u00e2y c\u00f3 th\u1ec3 l\u00e0 g\u1ee3i \u00fd tuy\u1ec7t v\u1eddi cho b\u1ea1n trong vi\u1ec7c t\u1ea1o ra kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng B2B.<\/p>\n

1. Ph\u00e2n \u0111o\u1ea1n kh\u00e1ch truy c\u1eadp b\u1eb1ng ph\u01b0\u01a1ng th\u1ee9c ph\u1ec5u (funnel stage)<\/strong><\/h3>\n

N\u1ec1n t\u1ea3ng retargeting ph\u1ed5 bi\u1ebfn nh\u01b0 Adroll ho\u1eb7c Google cho ph\u00e9p b\u1ea1n hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o v\u00e0 tin nh\u1eafn \u0111\u1ec3 kh\u00e1ch truy c\u1eadp d\u1ef1a tr\u00ean c\u00e1c trang\/c\u00e1c phi\u00ean truy c\u1eadp r\u00f5 r\u00e0ng m\u00e0 h\u1ecd \u0111\u00e3 xem.<\/p>\n

S\u1eed d\u1ee5ng th\u00f4ng tin tr\u00ean trang gh\u00e9 th\u0103m, b\u1ea1n c\u00f3 th\u1ec3 \u01b0\u1edbc t\u00ednh giai \u0111o\u1ea1n ph\u1ec5u c\u1ee7a m\u1ed7i kh\u00e1ch truy c\u1eadp, v\u00e0 sau \u0111\u00f3 cung c\u1ea5p n\u1ed9i dung th\u00edch h\u1ee3p \u0111\u1ec3 k\u00e9o h\u1ecd th\u00f4ng qua ph\u1ec5u. \u0110\u00e2y l\u00e0 c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o c\u00e1c m\u1eabu \u0111\u0103ng k\u00ed v\u1edbi gi\u00e1 tr\u1ecb gia t\u0103ng.<\/p>\n

\"Nh\u1eefng<\/p>\n

Nh\u1eefng ng\u01b0\u1eddi c\u00f2n l\u1ea1i cu\u1ed1i c\u00f9ng s\u1ebd l\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n<\/p>\n<\/div>\n

2. S\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 nh\u1eafm m\u1ee5c ti\u00eau v\u00e0 th\u1eed nghi\u1ec7m ph\u1ea1m vi ng\u00e0y<\/strong><\/h3>\n

C\u00e1c th\u00f4ng \u0111i\u1ec7p quan tr\u1ecdng v\u00e0 vi\u1ebft qu\u1ea3ng c\u00e1o c\u00f3 xu h\u01b0\u1edbng thu h\u00fat t\u1ec9 l\u1ec7 nh\u1ea5p chu\u1ed9t (CTR) l\u00e0 20 \u2013 60% cao h\u01a1n m\u1ee9c trung b\u00ecnh c\u1ee7a qu\u1ea3ng c\u00e1o n\u1ed9i dung. H\u00e3y t\u1eadn d\u1ee5ng \u0111i\u1ec1u \u0111\u00f3 v\u1edbi Retargeting. B\u1ea1n h\u00e3y d\u00e0nh th\u1eddi gian suy ngh\u0129 v\u1ec1 trang m\u00e0 ng\u01b0\u1eddi d\u00f9ng \u0111ang truy c\u1eadp v\u00e0 l\u00e0m cho qu\u1ea3ng c\u00e1o n\u1ed5i b\u1eadt h\u01a1n.<\/p>\n

M\u1ed9t kh\u00eda c\u1ea1nh kh\u00e1c c\u1ea7n \u0111\u01b0\u1ee3c c\u00e2n nh\u1eafc l\u00e0 t\u00ednh m\u1edbi nh\u1ea5t (recency) ho\u1eb7c khi ng\u01b0\u1eddi d\u00f9ng c\u00f3 truy c\u1eadp cu\u1ed1i c\u00f9ng t\u1edbi c\u00e1c URL trong chi\u1ebfn d\u1ecbch retargeting c\u1ee7a b\u1ea1n. H\u1ea7u h\u1ebft c\u00e1c n\u1ec1n t\u1ea3ng cho ph\u00e9p b\u1ea1n x\u00e1c \u0111\u1ecbnh ng\u00e0y k\u1ebft th\u00fac cho qu\u1ea3ng c\u00e1o. H\u00e3y ch\u1eafc ch\u1eafn c\u1ea7n l\u00e0m \u0111\u01b0\u1ee3c v\u00e0 th\u1eed nghi\u1ec7m v\u1edbi nhi\u1ec1u l\u1ef1a ch\u1ecdn kh\u00e1c nhau, ch\u1eb3ng h\u1ea1n nh\u01b0 0 \u2013 7 ng\u00e0y ho\u1eb7c 0 \u2013 30 ng\u00e0y.<\/p>\n

V\u00ec b\u1ea1n ph\u1ea3i tr\u1ea3 ti\u1ec1n d\u1ef1a tr\u00ean m\u1ed7i l\u01b0\u1ee3t hi\u1ec3n th\u1ecb \u2013 m\u00f4 h\u00ecnh CPM (Cost per thousand impression), ph\u1ee5c v\u1ee5 qu\u1ea3ng c\u00e1o qu\u00e1 d\u00e0i t\u1eeb l\u1ea7n truy c\u1eadp c\u1ee7a ng\u01b0\u1eddi d\u00f9ng n\u00ean s\u1ebd \u00edt hi\u1ec7u qu\u1ea3 v\u00e0 kh\u00f4ng c\u00f3 gi\u00e1 tr\u1ecb v\u1ec1 m\u1eb7t chi ph\u00ed.<\/p>\n

3. S\u1eed d\u1ee5ng retargeting k\u00eanh ch\u00e9o (cross channel) v\u00e0 t\u1ed1i \u01b0u h\u00f3a cho mobile<\/strong><\/h3>\n

V\u1edbi h\u01a1n 50% l\u01b0\u1ee3ng truy c\u1eadp c\u1ee7a Facebook & Twitter \u0111\u1ebfn t\u1eeb mobile, m\u1ed9t k\u00eanh ch\u00e9o th\u01b0\u1eddng ti\u1ebfp c\u1eadn \u0111\u1ea7u ti\u00ean l\u00e0 mobile v\u00e0 \u0111\u00f3 l\u00e0 m\u1ed9t th\u1ef1c t\u1ebf s\u1ebd kh\u00f4ng thay \u0111\u1ed5i.<\/p>\n

2015 l\u00e0 m\u1ed9t n\u0103m c\u1ee7a mobile cho B2B v\u00e0 retargeting. H\u00e3y ch\u1eafc ch\u1eafn r\u1eb1ng c\u00e1c trang \u0111\u00edch (landingpage) v\u00e0 c\u00e1c th\u00f4ng \u0111i\u1ec7p:<\/p>\n

    \n
  • Kh\u00f4ng b\u1ecb c\u1eaft x\u00e9n tr\u00ean mobile<\/li>\n
  • Ph\u1ea3i c\u00f3 \u0111\u1ed9 ph\u1ea3n h\u1ed3i cao cao (Responsive \u2013 website t\u01b0\u01a1ng th\u00edch tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c thi\u1ebft b\u1ecb, m\u1ecdi \u0111\u1ed9 ph\u00e2n gi\u1ea3i m\u00e0n h\u00ecnh) \u0111\u1ec3 hi\u1ec3n th\u1ecb ch\u00ednh x\u00e1c tr\u00ean b\u1ea5t k\u00ec thi\u1ebft b\u1ecb n\u00e0o<\/li>\n
  • H\u1ed7 tr\u1ee3 mobile<\/li>\n<\/ul>\n

    N\u00f3i v\u1ec1 k\u00eanh ch\u00e9o, h\u00e3y xem x\u00e9t ch\u1ea1y c\u00e1c th\u00f4ng \u0111i\u1ec7p kh\u00e1c nhau v\u1ec1 \u0111\u1eb7c t\u00ednh kh\u00e1c nhau c\u1ee7a website. V\u00ed d\u1ee5, Adroll c\u00f3 th\u1ec3 ch\u1ea1y tr\u00ean Facebook, Twitter v\u00e0 m\u00e0n h\u00ecnh hi\u1ec3n th\u1ecb trong khi qu\u1ea3ng c\u00e1o retargeting c\u1ee7a Google Display Network \u0111\u1ea3m b\u1ea3o t\u1ea7n s\u1ed1 v\u00e0 chia s\u1ebb l\u01b0\u1ee3ng hi\u1ec3n th\u1ecb \u0111\u1ec3 \u0111i\u1ec1u h\u01b0\u1edbng h\u00e0nh \u0111\u1ed9ng.<\/p>\n

    4. K\u1ebft h\u1ee3p t\u00e0i kho\u1ea3n v\u00e0 th\u1eddi gian retargeting<\/strong><\/h3>\n

    T\u00f9y thu\u1ed9c v\u00e0o giai \u0111o\u1ea1n c\u1ee7a c\u00f4ng ty, m\u1ee5c ti\u00eau v\u00e0 l\u01b0\u1ee3ng truy c\u1eadp, b\u1ea1n c\u00f3 th\u1ec3 xem x\u00e9t vi\u1ec7c retargeting n\u00e2ng cao v\u1edbi c\u00e1c n\u1ec1n t\u1ea3ng retargeting doanh nghi\u1ec7p B2B nh\u01b0 Bizo (\u0111\u01b0\u1ee3c mua b\u1edfi Linkdln) v\u00e0 DemandBase.<\/p>\n

    5. S\u1eed d\u1ee5ng \u0111\u1ecba ch\u1ec9 email khi ch\u1ea1y retargeting<\/strong><\/h3>\n

    N\u1ebfu b\u1ea1n \u0111ang retargeting v\u00e0o kh\u00e1ch truy c\u1eadp website, th\u00ec b\u1ea1n \u0111ang b\u1ecf l\u1ee1 m\u1ed9t c\u01a1 h\u1ed9i tuy\u1ec7t v\u1eddi l\u00e0 Facebook Custom Audiences (t\u1ea1m d\u1ecbch: t\u00f9y ch\u1ec9nh \u0111\u1ed1i t\u01b0\u1ee3ng Facebook). Facebook Custom Audiences gi\u00fap vi\u1ec7c ch\u1ea1y qu\u1ea3ng c\u00e1o Facebook d\u1ec5 d\u00e0ng h\u01a1n b\u1eb1ng c\u00e1ch d\u1ef1a tr\u00ean \u0111\u1ecba ch\u1ec9 email \u0111\u1ec3 nh\u1eafm \u0111\u00fang ng\u01b0\u1eddi d\u00f9ng c\u1ee5 th\u1ec3 v\u00e0 ch\u00ednh x\u00e1c h\u01a1n.<\/p>\n

    \u0110\u1ecba ch\u1ec9 li\u00ean l\u1ea1c B2B c\u00f3 th\u1ec3 c\u00f3 trung b\u00ecnh 12 \u2013 15% t\u1ec9 l\u1ec7 ph\u00f9 h\u1ee3p tr\u00ean Facebook, v\u00ec nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng Facebook kh\u00f4ng li\u1ec7t k\u00ea \u0111\u1ecba ch\u1ec9 email c\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd. Nghe th\u00ec kh\u00f4ng th\u1ea5y tuy\u1ec7t v\u1eddi, nh\u01b0ng khi b\u1ea1n c\u00f3 h\u00e0ng ng\u00e0n \u0111\u1ecba ch\u1ec9 email th\u00ec n\u00f3 c\u00f3 th\u1ec3 cho b\u1ea1n m\u1ed9t c\u01a1 h\u1ed9i c\u1ef1c l\u1edbn.<\/p>\n

    M\u1ed9t l\u00ed do ph\u1ed5 bi\u1ebfn cho retargeting d\u1ef1a tr\u00ean \u0111\u1ecba ch\u1ec9 email l\u00e0 \u0111\u1ec3 nh\u1eafm t\u1edbi nh\u1eefng ng\u01b0\u1eddi trong quy tr\u00ecnh ph\u1ec5u. Xu\u1ea5t d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n, MQL, c\u01a1 h\u1ed9i, th\u1eed nghi\u1ec7m mi\u1ec5n ph\u00ed v\u00e0 cung c\u1ea5p m\u1ed9t th\u00f4ng b\u00e1o t\u00f9y ch\u1ec9nh \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 \u0111\u01b0a ch\u00fang v\u00e0o c\u00e1c giai \u0111o\u1ea1n ti\u1ebfp theo, m\u00e0 kh\u00f4ng c\u1ea7n ph\u1ea3i truy c\u1eadp website li\u00ean quan. C\u00e1c d\u1ecbch v\u1ee5 nh\u01b0 GoChime c\u00f3 th\u1ec3 t\u1ef1 \u0111\u1ed9ng c\u1eadp nh\u1eadt danh s\u00e1ch \u0111\u1ed1i t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh c\u1ee7a b\u1ea1n d\u1ef1a tr\u00ean nh\u1eefng ng\u01b0\u1eddi c\u00f3 trong h\u1ec7 th\u1ed1ng t\u1ef1 \u0111\u1ed9ng marketing c\u1ee7a b\u1ea1n.<\/p>\n

    H\u00e3y t\u1eadn d\u1ee5ng nh\u1eefng chi\u1ebfn thu\u1eadt tr\u00ean \u0111\u1ec3 s\u1eb5n s\u00e0ng b\u01b0\u1edbc v\u00e0o m\u00f9a\u00a0chinh ph\u1ee5c kh\u00e1ch h\u00e0ng b\u1ed9i thu nh\u00e9!<\/p>\n

    Ngu\u1ed3n: Business2community<\/em><\/p>\n

    B\u00e0i li\u00ean quan:\u00a0T\u1ed1i \u01b0u l\u1ee3i nhu\u1eadn v\u1edbi chi\u1ebfn l\u01b0\u1ee3c Facebook Remarketing<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    Retargeting hay c\u00f2n g\u1ecdi l\u00e0 remarketing, t\u1ea1m d\u1ecbch l\u00e0 qu\u1ea3ng c\u00e1o b\u00e1m \u0111u\u1ed5i m\u1ee5c ti\u00eau, \u0111\u00e2y l\u00e0 m\u1ed9t c\u00e1ch \u0111\u1ec3 x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u00e0 \u0111i\u1ec1u h\u01b0\u1edbng click chu\u1ed9t \u0111\u1ebfn website c\u1ee7a b\u1ea1n. N\u00f3 th\u01b0\u1eddng \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t chi\u1ebfn thu\u1eadt h\u00e0ng \u0111\u1ea7u c\u1ee7a b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn v\u00ec kh\u1ea3 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56544"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=56544"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56544\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=56544"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=56544"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=56544"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}