{"id":56566,"date":"2023-12-20T18:44:44","date_gmt":"2023-12-20T11:44:44","guid":{"rendered":"https:\/\/masterskills.org\/blog\/lam-gi-de-toi-uu-chi-phi-ads-facebook.html"},"modified":"2023-12-20T18:44:44","modified_gmt":"2023-12-20T11:44:44","slug":"lam-gi-de-toi-uu-chi-phi-ads-facebook","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/lam-gi-de-toi-uu-chi-phi-ads-facebook.html","title":{"rendered":"L\u00e0m g\u00ec \u0111\u1ec3 t\u1ed1i \u01b0u chi ph\u00ed ads Facebook?"},"content":{"rendered":"<div id=\"test\">B\u00e0i vi\u1ebft n\u00e0y m\u00ecnh s\u1ebd h\u01b0\u1edbng d\u1eabn c\u00e1c b\u1ea1n c\u00e1ch \u0111\u1ec3 t\u1ed1i \u01b0u chi ph\u00ed Ads. C\u00e1c b\u1ea1n \u0111\u1ec1u \u0111\u00e3 bi\u1ebft v\u1ea5n n\u1ea1n ch\u1ea1y Coupon v\u00e0 b\u00f9ng khi\u1ebfn cho gi\u00e1 Ads t\u0103ng v\u00ec Facebook l\u00e0 1 s\u00e0n \u0111\u1ea5u gi\u00e1. H\u1ecd ch\u1ea1y Ads b\u1eeba ph\u1ee9a kh\u00f4ng t\u1ed1i \u01b0u r\u1ea5t \u1ea3nh h\u01b0\u1edfng t\u1edbi C\u1ed9ng \u0111\u1ed3ng. V\u1edbi nh\u1eefng Marketer ch\u00e2n ch\u00ednh, m\u00ecnh ngh\u0129 t\u1ed1i \u01b0u chi ph\u00ed qu\u1ea3ng c\u00e1o l\u00e0 vi\u1ec7c c\u1ea7n thi\u1ebft \u0111\u1ec3 Marketer s\u1ed1ng chung v\u1edbi l\u0169. \u0110\u1ec3 t\u1ed1i \u01b0u chi ph\u00ed Ads ch\u00fang ta c\u1ea7n t\u1ed1i \u01b0u 3 th\u1ee9:<\/p>\n<ul>\n<li>Content t\u1ed1t.<\/li>\n<li>Target chu\u1ea9n.<\/li>\n<li>Th\u1eddi \u0111i\u1ec3m Ads Reach \u0111\u00fang.<\/li>\n<\/ul>\n<p><strong>1, T\u1ed1i \u01b0u Content.<\/strong><br \/>\nTr\u00ean Google c\u00f3 r\u1ea5t nhi\u1ec1u b\u00e0i vi\u1ebft d\u1ea1ng \u201d X tuy\u1ec7t chi\u00eau \u0111\u1ec3 c\u00f3 Content b\u00e1n h\u00e0ng hay\u201d \u2013 \u201cY y\u1ebfu t\u1ed1 gi\u00fap Content b\u00e1n h\u00e0ng \u0111i v\u00e0o t\u00e2m can kh\u00e1ch h\u00e0ng\u201d , \u2026 M\u00ecnh ngh\u0129 tr\u01b0\u1edbc khi l\u00e0m Ads Facebook c\u00e1c b\u1ea1n \u0111\u00e3 \u0111\u1ecdc r\u1ea5t nhi\u1ec1u b\u00e0i vi\u1ebft d\u1ea1ng n\u00e0y r\u1ed3i n\u00ean m\u00ecnh kh\u00f4ng \u0111\u1ec1 c\u1eadp th\u00eam v\u1ec1 n\u00f3 n\u1eefa.<\/p>\n<p>\u1ede ph\u1ea7n n\u00e0y, m\u00ecnh s\u1ebd h\u01b0\u1edbng d\u1eabn c\u00e1c b\u1ea1n c\u00e1ch ki\u1ec3m tra\u00a0xem Content n\u00e0o hi\u1ec7u qu\u1ea3. V\u00ed d\u1ee5: B\u1ea1n c\u00f3 2 m\u1eabu Content b\u00e1n h\u00e0ng. B\u1ea1n mu\u1ed1n bi\u1ebft Content n\u00e0o hi\u1ec7u qu\u1ea3 h\u01a1n th\u00ec b\u1ea1n c\u00f3 th\u1ec3 Set 1 Campaign nh\u01b0 h\u00ecnh b\u00ean d\u01b0\u1edbi \u0111\u1ec3 ki\u1ec3m tra.<\/p>\n<p>L\u01b0u \u00fd: N\u1ebfu b\u1ea1n c\u1ea7n ki\u1ec3m tra nhi\u1ec1u Content h\u01a1n th\u00ec b\u1ea1n t\u1ea1o nhi\u1ec1u Ads trong Ad Set nh\u00e9.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3224\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2023\/12\/1111.jpg\" alt=\"Ad Set\" width=\"500\" height=\"297\" title=\"1111\"><\/p>\n<p>M\u00ecnh khuy\u00ean c\u00e1c b\u1ea1n n\u00ean chu\u1ea9n b\u1ecb th\u1eadt nhi\u1ec1u Content tr\u01b0\u1edbc khi ch\u1ea1y Ads cho 1 s\u1ea3n ph\u1ea9m. C\u00e0ng nhi\u1ec1u Content th\u00ec c\u01a1 h\u1ed9i th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn d\u1ecbch c\u00e0ng cao. Ngo\u00e0i ra, vi\u1ec7c ngh\u0129 ra nhi\u1ec1u Content n\u00f3 c\u00f2n gi\u00fap k\u00edch th\u00edch n\u00e3o s\u00e1ng t\u1ea1o, t\u0103ng IQ.<\/p>\n<p>Khi b\u1ea1n t\u1ea1o 1 Campaign nh\u01b0 h\u00ecnh tr\u00ean, sau khi Reach m\u1ed9t l\u01b0\u1ee3ng nh\u1ea5t \u0111\u1ecbnh, Facebook s\u1ebd ch\u1ecdn ra m\u1eabu Ads n\u00e0o c\u00f3 Content t\u1ed1t nh\u1ea5t \u0111\u1ec3 d\u1ed3n ng\u00e2n s\u00e1ch v\u00e0o Ads \u0111\u00f3.<\/p>\n<p>Ads c\u00f3 Content t\u1ed1t nh\u1ea5t l\u00e0 Ads ti\u00eau nhi\u1ec1u ti\u1ec1n nh\u1ea5t trong Ad Set.<\/p>\n<p>Sau khi bi\u1ebft m\u1eabu Content t\u1ed1t nh\u1ea5t r\u1ed3i th\u00ec b\u1ea1n t\u1eaft Campaign Test \u0111i v\u00e0 t\u1ea1o Campaign m\u1edbi v\u1edbi m\u1eabu Content \u0111\u00f3.<\/p>\n<p><strong>2, T\u1ed1i \u01b0u Target<\/strong><br \/><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3226\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2023\/12\/abc.jpg\" alt=\"T\u1ed1i \u01b0u target\" width=\"600\" height=\"346\" title=\"abc\"><br \/>\n\u0110\u1ec3 t\u1ed1i \u01b0u S\u1edf th\u00edch (Interest) v\u00e0 H\u00e0nh vi (Behavior) th\u00ec c\u00e1c b\u1ea1n c\u0169ng d\u00f9ng ph\u01b0\u01a1ng ph\u00e1p Test A\/B t\u01b0\u01a1ng t\u1ef1 nh\u01b0 c\u00e1ch Test Content.<\/p>\n<p>V\u00ed d\u1ee5: M\u00ecnh b\u00e1n gi\u00e0y cho doanh nh\u00e2n v\u00e0 m\u00ecnh kh\u00f4ng bi\u1ebft Target v\u00e0o ng\u01b0\u1eddi th\u00edch gi\u00e0y hay th\u00edch vest hi\u1ec7u qu\u1ea3 h\u01a1n. M\u00ecnh s\u1ebd t\u1ea1o 1 Camp nh\u01b0 h\u00ecnh b\u00ean d\u01b0\u1edbi \u0111\u1ec3\u00a0ki\u1ec3m tra.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3225\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2023\/12\/11112.jpg\" alt=\"Ad set Target\" width=\"500\" height=\"300\" title=\"11112\"><\/p>\n<p>L\u01b0u \u00fd: N\u1ebfu c\u00e1c b\u1ea1n c\u1ea7n ki\u1ec3m tra 2 Target, c\u00e1c b\u1ea1n n\u00ean l\u00e0m 2 b\u00e0i vi\u1ebft v\u1edbi Content gi\u1ed1ng h\u1ec7t nhau v\u00e0 m\u1ed7i Ad Set ch\u00fang ta qu\u1ea3ng c\u00e1o cho 1 Post \u0111\u1ec3 d\u1ec5 d\u00e0ng \u0111\u00e1nh gi\u00e1 xem Ad Set n\u00e0o hi\u1ec7u qu\u1ea3 h\u01a1n, t\u1ee9c l\u00e0 mang v\u1ec1 nhi\u1ec1u \u0111\u01a1n h\u00e0ng h\u01a1n.<\/p>\n<p>Ngo\u00e0i ra, \u0111\u1ec3 t\u1ed1i \u01b0u chi ph\u00ed Ads. C\u00e1c b\u1ea1n c\u00f3 th\u1ec3 d\u00f9ng Reports c\u1ee7a Facebook \u0111\u1ec3 t\u1ed1i \u01b0u chi ph\u00ed qu\u1ea3ng c\u00e1o.<\/p>\n<p>V\u00ed d\u1ee5 v\u1ec1 \u0111\u1ed9 tu\u1ed5i:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3227 size-full\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2023\/12\/Capture-3.jpg\" alt=\"Report Facebook\" width=\"549\" height=\"244\" title=\"Capture-3\"><\/p>\n<p>Khi xem b\u00e1o c\u00e1o c\u1ee7a Facebook, m\u00ecnh th\u1ea5y Ads n\u00e0y c\u1ee7a m\u00ecnh \u1edf \u0111\u1ed9 tu\u1ed5i t\u1eeb 35 tr\u1edf l\u00ean kh\u00f4ng ai Comment \u0111\u1eb7t h\u00e0ng c\u1ea3. Ngo\u00e0i ra, m\u00ecnh c\u0169ng x\u00e1c th\u1ef1c v\u1edbi ph\u00f2ng kinh doanh xem c\u00f3 kh\u00e1ch h\u00e0ng \u0111\u1ed9 tu\u1ed5i t\u1eeb 35+ g\u1ecdi \u0111i\u1ec7n \u0111\u1eb7t h\u00e0ng kh\u00f4ng. N\u1ebfu kh\u00f4ng c\u00f3 kh\u00e1ch t\u1eeb \u0111\u1ed9 tu\u1ed5i 35+ \u0111\u1eb7t h\u00e0ng, l\u1ea7n sau m\u00ecnh s\u1ebd kh\u00f4ng Set Ads t\u1edbi \u0111\u1ed9 tu\u1ed5i n\u00e0y n\u1eefa.<\/p>\n<p>L\u01b0u \u00fd: N\u1ebfu b\u1ea1n th\u1ea5y Ads c\u1ee7a b\u1ea1n, gi\u00e1 c\u1ee7a 1 Comment \u1edf trong 1 \u0111\u1ed9 tu\u1ed5i A r\u1ea5t r\u1ebb v\u00e0 b\u1ea1n s\u1eeda \u0111\u1ed9 tu\u1ed5i c\u1ee7a Ads \u0111\u00f3 ch\u1ec9 c\u00f2n \u0111\u1ed9 tu\u1ed5i A th\u00ec ch\u01b0a ch\u1eafc gi\u00e1 Comment s\u1ebd gi\u1ea3m m\u00e0 \u0111\u00f4i khi, l\u00e0m nh\u01b0 th\u1ebf s\u1ebd l\u00e0m t\u0103ng gi\u00e1 c\u1ee7a 1 Comment l\u00ean. Thay v\u00ec s\u1eeda Ads, b\u1ea1n n\u00ean t\u1ea1o 1 Ads m\u1edbi nh\u1eafm v\u00e0o \u0111\u1ed9 tu\u1ed5i A, kh\u1ea3 n\u0103ng r\u1ea5t cao l\u00e0 gi\u00e1 c\u1ee7a 1 Comment s\u1ebd gi\u1ea3m.<\/p>\n<p>V\u00ed d\u1ee5 v\u1ec1 thi\u1ebft b\u1ecb:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3228\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2023\/12\/Capture1-2.jpg\" alt=\"Facebook report\" width=\"600\" height=\"277\" title=\"Capture1-2\"><\/p>\n<p>Khi xem b\u00e1o c\u00e1o c\u1ee7a Facebook, m\u00ecnh th\u1ea5y ch\u1ec9 c\u00f3 \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh ch\u1ea1y Android mang l\u1ea1i Comment cho m\u00ecnh. M\u1ee5c \u0111\u00edch chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh l\u00e0 Comment s\u1ed1 \u0111i\u1ec7n tho\u1ea1i n\u00ean v\u1edbi nh\u1eefng Campaign ti\u1ebfp theo, m\u00ecnh s\u1ebd ch\u1ec9 target v\u00e0o \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh ch\u1ea1y Android.<\/p>\n<p>L\u01b0u \u00fd: Gi\u1ed1ng nh\u01b0 v\u00ed d\u1ee5 v\u1ec1 \u0111\u1ed9 tu\u1ed5i, c\u00e1c b\u1ea1n kh\u00f4ng n\u00ean s\u1eeda Ads m\u00e0 h\u00e3y t\u1ea1o 1 Camp m\u1edbi.<\/p>\n<p>\u0110\u1ec3 target t\u1edbi c\u00e1c thi\u1ebft b\u1ecb t\u00f9y \u00fd, c\u00e1c b\u1ea1n thi\u1ebft l\u1eadp ph\u1ea7n H\u00e0nh vi\u00a0(Behavior) nh\u01b0 v\u00ed d\u1ee5 h\u00ecnh b\u00ean d\u01b0\u1edbi nha.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3229\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2023\/12\/Capture2.jpg\" alt=\"behavior\" width=\"600\" height=\"299\" title=\"Capture2\"><\/p>\n<p><strong>3, T\u1ed1i \u01b0u th\u1eddi \u0111i\u1ec3m Ads Reach.<\/strong><br \/>\nTh\u01b0\u1eddng th\u00ec s\u1ea3n ph\u1ea9m g\u00ec? ph\u00e2n kh\u00fac g\u00ec? th\u00ec c\u0169ng c\u00f3 th\u1eddi gian cao \u0111i\u1ec3m kh\u00e1ch mua h\u00e0ng nhi\u1ec1u. Khi b\u1ea1n ch\u1ea1y Ads cho 1 s\u1ea3n ph\u1ea9m \u0111\u1ee7 l\u00e2u th\u00ec b\u1ea1n s\u1ebd nh\u1eadn ra th\u1eddi \u0111i\u1ec3m \u0111\u00f3 v\u00e0 v\u1edbi nh\u1eefng Campaign ti\u1ebfp theo, c\u00e1c b\u1ea1n n\u00ean Set Ads Reach ch\u1ec9 trong th\u1eddi \u0111i\u1ec3m \u0111\u00f3 \u0111\u1ec3 t\u1ed1i \u01b0u chi ph\u00ed \/ 1 \u0111\u01a1n h\u00e0ng.<\/p>\n<p>V\u00ed d\u1ee5 m\u00ecnh b\u00e1n h\u00e0ng cho ch\u1ecb em c\u00f4ng s\u1edf, gi\u1edd cao \u0111i\u1ec3m ch\u1ecb em \u0111\u1eb7t h\u00e0ng nhi\u1ec1u l\u00e0 t\u1eeb 6h \u2013 9h v\u00e0 t\u1eeb 11h \u2013 14h. V\u00e0 sau khi r\u00fat ra \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, m\u00ecnh ch\u1ec9 Set Ads ch\u1ea1y trong th\u1eddi \u0111i\u1ec3m n\u00e0y \u0111\u1ec3 t\u1ed1i \u01b0u chi ph\u00ed \/ 1 \u0111\u01a1n h\u00e0ng.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3230\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2023\/12\/Capture3-1.jpg\" alt=\"Th\u1eddi \u0111i\u1ec3m set ads\" width=\"600\" height=\"452\" title=\"Capture3-1\"><\/p>\n<p>C\u1ea3m \u01a1n c\u00e1c b\u1ea1n \u0111\u00e3 d\u00e0nh th\u1eddi gian \u0111\u1ecdc b\u00e0i vi\u1ebft c\u1ee7a m\u00ecnh. R\u1ea5t hi v\u1ecdng nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng g\u00f3p \u00fd c\u1ee7a c\u00e1c b\u1ea1n \u0111\u1ec3 m\u00ecnh c\u00f3 th\u1ec3 ho\u00e0n thi\u1ec7n h\u01a1n. Ch\u00fac c\u00e1c b\u1ea1n gi\u00e0u v\u00e0 kh\u1ecfe <img decoding=\"async\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2023\/12\/icon_wink.gif\" alt=\";)\" class=\"wp-smiley\" title=\"icon_wink\"><\/p>\n<p style=\"text-align: right\">Theo <em>B\u00e0i 15: L\u00e0m g\u00ec \u0111\u1ec3 t\u1ed1i \u01b0u chi ph\u00ed Ads Facebook?<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>B\u00e0i vi\u1ebft n\u00e0y m\u00ecnh s\u1ebd h\u01b0\u1edbng d\u1eabn c\u00e1c b\u1ea1n c\u00e1ch \u0111\u1ec3 t\u1ed1i \u01b0u chi ph\u00ed Ads. C\u00e1c b\u1ea1n \u0111\u1ec1u \u0111\u00e3 bi\u1ebft v\u1ea5n n\u1ea1n ch\u1ea1y Coupon v\u00e0 b\u00f9ng khi\u1ebfn cho gi\u00e1 Ads t\u0103ng v\u00ec Facebook l\u00e0 1 s\u00e0n \u0111\u1ea5u gi\u00e1. H\u1ecd ch\u1ea1y Ads b\u1eeba ph\u1ee9a kh\u00f4ng t\u1ed1i \u01b0u r\u1ea5t \u1ea3nh h\u01b0\u1edfng t\u1edbi C\u1ed9ng \u0111\u1ed3ng. V\u1edbi nh\u1eefng [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56566"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=56566"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56566\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=56566"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=56566"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=56566"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}