{"id":56575,"date":"2023-12-20T18:45:39","date_gmt":"2023-12-20T11:45:39","guid":{"rendered":"https:\/\/masterskills.org\/blog\/co-nen-dau-tu-ngan-sach-cho-digital-advertising.html"},"modified":"2023-12-20T18:45:39","modified_gmt":"2023-12-20T11:45:39","slug":"co-nen-dau-tu-ngan-sach-cho-digital-advertising","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/co-nen-dau-tu-ngan-sach-cho-digital-advertising.html","title":{"rendered":"C\u00f3 n\u00ean \u0111\u1ea7u t\u01b0 ng\u00e2n s\u00e1ch cho Digital Advertising?"},"content":{"rendered":"
Digital Advertising (Qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1) c\u00f3 th\u1ef1c s\u1ef1 \u0111\u00f3ng g\u00f3p to l\u1edbn trong vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n? Kh\u00f4ng ph\u1ea3i ng\u1eabu nhi\u00ean c\u00e1c c\u00f4ng ty h\u00e0ng ti\u00eau d\u00f9ng h\u00e0ng \u0111\u1ea7u tr\u00ean th\u1ebf gi\u1edbi l\u1ea1i l\u1ea1i quy\u1ebft \u0111\u1ecbnh \u0111\u1ea7u t\u01b0 kho\u1ea3n ng\u00e2n s\u00e1ch kh\u1ed5ng l\u1ed3 cho Digital Advertising nh\u01b0 v\u1eady. \u0110i\u1ec3n h\u00ecnh, Unilever \u0111\u00e3 t\u0103ng chi ph\u00ed cho qu\u1ea3ng c\u00e1o k\u0129 thu\u1eadt s\u1ed1 l\u00ean \u0111\u1ebfn 40% v\u00e0o n\u0103m 2014, trong khi Procter & Gamble d\u00e0nh m\u1ed9t ph\u1ea7n ba ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o v\u00e0o ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng k\u1ef9 thu\u1eadt s\u1ed1 n\u00e0y.<\/p>\n

H\u00e3y xem nh\u1eefng l\u00fd do d\u01b0\u1edbi \u0111\u00e2y c\u00f3 khi\u1ebfn b\u1ea1n l\u1ef1a ch\u1ecdn Digital Advertising kh\u00f4ng nh\u00e9!<\/p>\n

1. Digital Advertising th\u00fac \u0111\u1ea9y doanh s\u1ed1 v\u00e0 t\u1ef7 l\u1ec7 ho\u00e0n v\u1ed1n<\/strong>
Nielsen ho\u00e0n th\u00e0nh h\u01a1n 800 nghi\u00ean c\u1ee9u trong su\u1ed1t b\u1ea3y n\u0103m qua, h\u1ee3p t\u00e1c v\u1edbi h\u01a1n 300 th\u01b0\u01a1ng hi\u1ec7u CPG (h\u00e0ng ti\u00eau d\u00f9ng) v\u00e0 80 c\u00f4ng ty \u0111\u1ec3 \u0111o l\u01b0\u1eddng s\u1ef1 t\u01b0\u01a1ng quan gi\u1eefa qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn v\u00e0 s\u1ef1 mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng offline.<\/p>\n

Nielsen \u0111\u00e3 k\u1ebft lu\u1eadn r\u1eb1ng c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 thu \u0111\u01b0\u1ee3c g\u1ea7n $3 tr\u00ean m\u1ed7i \u0111\u00f4 la chi cho qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn, k\u1ebft qu\u1ea3 n\u00e0y \u0111\u01b0\u1ee3c t\u00ednh to\u00e1n m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng th\u00f4ng tin d\u1ef1a tr\u00ean vi\u1ec7c mua h\u00e0ng.<\/p>\n

\"Th\u1ed1ng<\/p>\n

Th\u1ed1ng k\u00ea v\u1ec1 vi\u1ec7c t\u0103ng t\u1ef7 l\u1ec7 doanh thu b\u00e1n h\u00e0ng<\/p>\n<\/div>\n

2. Digital Advertising l\u00e0m t\u0103ng hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng phi k\u1ef9 thu\u1eadt s\u1ed1<\/strong>
\nM\u1ed9t nghi\u00ean c\u1ee9u kinh t\u1ebf \u0111\u01b0\u1ee3c ti\u1ebfn h\u00e0nh b\u1edfi BrandScience v\u00e0 Microsoft cho th\u1ea5y r\u1eb1ng qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn kh\u00f4ng ch\u1ec9 mang l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ef7 l\u1ec7 ho\u00e0n v\u1ed1n cao m\u00e0 c\u00f2n l\u00e0m c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng kh\u00e1c ho\u1ea1t \u0111\u1ed9ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n

Khi c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u \u0111\u00e3 so s\u00e1nh s\u1ef1 kh\u00e1c bi\u1ec7t trong hi\u1ec7u su\u1ea5t ROI gi\u1eefa c\u00e1c nghi\u00ean c\u1ee9u c\u00f3 y\u1ebfu t\u1ed1 tr\u1ef1c tuy\u1ebfn v\u00e0 nh\u1eefng nghi\u00ean c\u1ee9u kh\u00f4ng c\u00f3 y\u1ebfu t\u1ed1 tr\u1ef1c tuy\u1ebfn, k\u1ebft qu\u1ea3 r\u1ea5t \u1ea5n t\u01b0\u1ee3ng: th\u00eam y\u1ebfu t\u1ed1 tr\u1ef1c tuy\u1ebfn v\u00e0o c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng h\u1ed7n h\u1ee3p c\u00f3 t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c l\u00ean t\u1ef7 l\u1ec7 ho\u00e0n v\u1ed1n c\u1ee7a to\u00e0n b\u1ed9 chi\u1ebfn d\u1ecbch \u0111\u1ed1i v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng: +4% \u0111\u1ed1i v\u1edbi k\u00eanh ph\u00e1t thanh, +51% \u0111\u1ed1i v\u1edbi k\u00eanh ngo\u00e0i tr\u1eddi v\u00e0 m\u1ed9t con s\u1ed1 kh\u1ed5ng l\u1ed3 +71% \u0111\u1ed1i v\u1edbi truy\u1ec1n h\u00ecnh.<\/p>\n

\"T\u00e1c<\/p>\n

T\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c l\u00ean c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng<\/p>\n<\/div>\n

3. Digital Advertising c\u00f3 hi\u1ec7u qu\u1ea3 trong to\u00e0n b\u1ed9 h\u00e0nh tr\u00ecnh mua h\u00e0ng (Customer Journey)<\/strong>
\nC\u00e1c h\u00e3ng xe \u00f4 t\u00f4 \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 m\u1ed9t trong nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng tinh t\u1ebf c\u1ee7a k\u00eanh\u00a0Digital Advertising n\u00e0y. Do \u0111\u00f3, McKinsey \u0111\u00e3 ph\u00e2n t\u00edch 24 \u0111i\u1ec3m ti\u1ebfp x\u00fac kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi h\u01a1n 9.000 ng\u01b0\u1eddi mua xe m\u1edbi \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 s\u1ef1 tham gia d\u1eabn \u0111\u1ebfn nh\u1eadn th\u1ee9c cao c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 nh\u1eefng quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a h\u1ecd. K\u1ebft qu\u1ea3 cho th\u1ea5y c\u00e1c k\u00eanh k\u1ef9 thu\u1eadt s\u1ed1 l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t trong l\u1ed9 tr\u00ecnh d\u1eabn \u0111\u1ebfn s\u1ef1 mua h\u00e0ng (Path to Purchase) (hay \u201cH\u00e0nh tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh ti\u00eau d\u00f9ng\u201d c\u1ee7a McKinsey).<\/p>\n

4. Digital Advertising c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn\u00a0\u0111\u1ebfn truy\u1ec1n mi\u1ec7ng (Word-Of-Mouth)<\/strong>
\nTheo Nielsen, 92% ng\u01b0\u1eddi ti\u00eau d\u00f9ng tin v\u00e0o c\u00e1c l\u1eddi gi\u1edbi thi\u1ec7u t\u1eeb b\u1ea1n b\u00e8 v\u00e0 gia \u0111\u00ecnh (\u201ctruy\u1ec1n mi\u1ec7ng\u201d) h\u01a1n t\u1ea5t c\u1ea3\u00a0c\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o kh\u00e1c, v\u00e0 c\u00f3 m\u1ed9t ch\u00fat\u00a0nghi ng\u1edd r\u1eb1ng Digital Advertising c\u00f3 th\u1ec3 l\u00e0m gia t\u0103ng hi\u1ec7u qu\u1ea3 cho\u00a0k\u00eanh truy\u1ec1n mi\u1ec7ng\u00a0n\u00e0y.<\/p>\n

S\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 chia s\u1ebb tr\u1ef1c tuy\u1ebfn s\u1ebd gi\u00fap \u201ctruy\u1ec1n mi\u1ec7ng\u201d \u0111\u01b0\u1ee3c lan t\u1ecfa nhanh ch\u00f3ng m\u1ed9t c\u00e1ch r\u1ed9ng r\u00e3i.\u00a0M\u1ed9t nghi\u00ean c\u1ee9u cho th\u1ea5y r\u1eb1ng:<\/p>\n

    \n
  • S\u1ef1 gi\u1edbi thi\u1ec7u c\u00f3 \u1ea3nh h\u01b0\u1edfng r\u1ea5t l\u1edbn \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng h\u01a1n so v\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 gi\u00e1 c\u1ea3, g\u1ea7n 57% c\u00e1c quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng l\u00e0 d\u1ef1a v\u00e0o s\u1ef1 gi\u1edbi thi\u1ec7u.<\/li>\n
  • Nh\u1eefng chia s\u1ebb tr\u1ef1c tuy\u1ebfn g\u1ea7n nh\u01b0 c\u00f3 gi\u00e1 tr\u1ecb b\u1eb1ng s\u1ef1 gi\u1edbi thi\u1ec7u tr\u1ef1c ti\u1ebfp \u2013 kho\u1ea3ng 9.5% m\u1ed9t ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 s\u1ebd mua m\u1ed9t s\u1ea3n ph\u1ea9m theo m\u1ed9t l\u1eddi gi\u1edbi thi\u1ec7u chia s\u1ebb tuy\u1ec7t v\u1eddi so v\u1edbi 10.5% th\u00f4ng qua l\u1eddi gi\u1edbi thi\u1ec7u tr\u1ef1c ti\u1ebfp. Tr\u00e1i l\u1ea1i, m\u1ed9t l\u1eddi gi\u1edbi thi\u1ec7u mang t\u00ednh ti\u00eau c\u1ef1c c\u00f3 th\u1ec3 l\u00e0m gi\u1ea3m \u00fd \u0111\u1ecbnh mua h\u00e0ng \u0111\u1ebfn 11% \u0111\u1ed1i v\u1edbi m\u1ed9t chia s\u1ebb tr\u1ef1c tuy\u1ebfn v\u00e0 11.2% \u0111\u1ed1i v\u1edbi l\u1eddi gi\u1edbi thi\u1ec7u tr\u1ef1c ti\u1ebfp.<\/li>\n
  • Gi\u00e1 tr\u1ecb c\u1ee5 th\u1ec3 c\u1ee7a m\u1ed9t l\u01b0\u1ee3t chia s\u1ebb c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh b\u1eb1ng c\u00e1ch \u0111o l\u01b0\u1eddng m\u1ed9t ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd chi tr\u1ea3 cho m\u1ed9t s\u1ea3n ph\u1ea9m nhi\u1ec1u h\u01a1n bao nhi\u00eau n\u1ebfu h\u1ecd c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t l\u1eddi gi\u1edbi thi\u1ec7u tr\u1ef1c tuy\u1ebfn tuy\u1ec7t v\u1eddi (th\u00f4ng qua chia s\u1ebb). B\u00e0i n\u00e0y \u0111\u00e3 t\u00ednh to\u00e1n r\u1eb1ng h\u01a1n $3,708 cho m\u1ed9t chi\u1ebfc xe \u00f4 t\u00f4 lo\u1ea1i gia \u0111\u00ecnh, h\u01a1n $24.91 cho m\u00e1y t\u00ednh b\u1ea3ng, h\u01a1n $0.92 cho h\u00e0ng gia d\u1ee5ng.<\/li>\n<\/ul>\n

    5. S\u00e1ng t\u1ea1o Digital Advertising d\u1eabn \u0111\u1ebfn s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u00e0 n\u00e2ng cao th\u01b0\u01a1ng hi\u1ec7u<\/strong>
    \nCh\u1ea5t l\u01b0\u1ee3ng c\u1ee7a s\u00e1ng t\u1ea1o qu\u1ea3ng c\u00e1o l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh quan tr\u1ecdng nh\u1ea5t c\u1ee7a hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o. H\u1ed9i th\u1ea3o comScore ARS study cho th\u1ea5y r\u1eb1ng ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a s\u00e1ng t\u1ea1o d\u1eabn \u0111\u1ebfn h\u01a1n m\u1ed9t n\u1eeda s\u1ef1 thay \u0111\u1ed5i doanh s\u1ed1 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c ph\u00e2n t\u00edch, cao h\u01a1n 4 l\u1ea7n so v\u1edbi t\u00e1c \u0111\u1ed9ng c\u1ee7a k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng c\u1ee5 th\u1ec3.<\/p>\n

    S\u00e1ng t\u1ea1o k\u1ef9 thu\u1eadt s\u1ed1 l\u00e0m t\u0103ng chi\u1ec1u h\u01b0\u1edbng c\u1ee7a s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u1ec1 t\u1ea7m nh\u00ecn, \u00e2m thanh, v\u00e0 s\u1ef1 v\u1eadn \u0111\u1ed9ng \u2013 v\u00e0 s\u1ef1 t\u01b0\u01a1ng t\u00e1c l\u1edbn h\u01a1n \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh d\u1eabn \u0111\u1ebfn hi\u1ec7u qu\u1ea3 th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

    V\u00ed d\u1ee5, chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o IAB Mobile Rising Star cho th\u1ea5y hi\u1ec7u qu\u1ea3 kh\u00e1c bi\u1ec7t so v\u1edbi m\u1ed9t qu\u1ea3ng c\u00e1o banner b\u00ecnh th\u01b0\u1eddng tr\u00ean di \u0111\u1ed9ng. H\u01a1n 83% th\u1ea5y \u1ea5n t\u01b0\u1ee3ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, 74% nh\u1edb t\u1edbi th\u01b0\u01a1ng hi\u00eau, 22% nh\u1edb t\u1edbi c\u00e1c th\u00f4ng \u0111i\u1ec7p, v\u00e0 12% gi\u1edbi thi\u1ec7u th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

    \"comScore_Ad_effectiveness_interactions-800x600\"<\/p>\n

    Minh h\u1ecda chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o IAB Mobile Rising Star<\/p>\n<\/div>\n

    6. Digital Advertising hi\u1ec7u qu\u1ea3 h\u01a1n ph\u01b0\u01a1ng th\u1ee9c truy\u1ec1n th\u1ed1ng<\/strong>
    \nTrong khi kh\u00f3 c\u00f3 th\u1ec3 kh\u00e1i qu\u00e1t h\u00f3a chi ph\u00ed c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng m\u00e0 m\u1ed7i ph\u01b0\u01a1ng ti\u1ec7n c\u00f3 nhi\u1ec1u l\u1ef1a ch\u1ecdn, th\u00ec Digital Advertising\u00a0l\u1ea1i \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t trong nh\u1eefng ph\u01b0\u01a1ng ti\u1ec7n hi\u1ec7u qu\u1ea3 nh\u1ea5t.<\/p>\n

    H\u01a1n n\u1eefa, d\u1ef1a tr\u00ean c\u01a1 s\u1edf l\u1ee3i nhu\u1eadn thu \u0111\u01b0\u1ee3c t\u1eeb chi ph\u00ed b\u1ecf ra tr\u00ean m\u1ed7i ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng, cho th\u1ea5y, k\u00eanh Digital hi\u1ec7u qu\u1ea3 g\u1ea5p 5, 6 so v\u1edbi vi\u1ec7c e-mail tr\u1ef1c ti\u1ebfp.<\/p>\n

    \"Major_CPM_Comparison_Chart-800x582\"<\/p>\n

    So s\u00e1nh chi ph\u00ed m\u1ed7i 1000 l\u1ea7n hi\u1ec3n th\u1ecb tr\u00ean c\u00e1c k\u00eanh Media<\/p>\n<\/div>\n

    7. Digital Advertising hi\u1ec7u qu\u1ea3 h\u01a1n ch\u00fang ta ngh\u0129<\/strong>
    \nC\u00f3 th\u1ec3 n\u00f3i c\u00e1c c\u00f4ng c\u1ee5 \u0111o l\u01b0\u1eddng ROI (l\u1ee3i nhu\u1eadn tr\u00ean v\u1ed1n \u0111\u1ea7u t\u01b0) \u0111ang \u0111\u00e1nh gi\u00e1 th\u1ea5p m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 Digital Advertising.<\/p>\n

    M\u1ed9t nh\u00f3m bao g\u1ed3m c\u00e1c c\u00f4ng ty d\u1eabn \u0111\u1ea7u trong l\u0129nh v\u1ef1c CPG \u0111\u00e3 c\u00f9ng nhau tham gia v\u00e0o nghi\u00ean c\u1ee9u c\u1ee7a Nielsen \u0111\u1ec3 c\u00f3 th\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 \u0111\u00f3ng g\u00f3p c\u1ee7a c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng.<\/p>\n

    C\u00e1c th\u00e0nh vi\u00ean c\u1ee7a nh\u00f3m n\u00e0y bao g\u1ed3m Procter & Gamble, Unilever, Nestl\u00e9, Kraft Foods, Mondelez, Kimberly-Clark, and Kellogg t\u00ecm ra r\u1eb1ng m\u00f4 h\u00ecnh marketing mix \u0111\u00e3 \u0111\u00e1nh gi\u00e1 th\u1ea5p Digital Advertising.<\/p>\n

    V\u00ed d\u1ee5, ROI t\u1eeb qu\u1ea3ng c\u00e1o tr\u00ean Facebook b\u1ecb \u0111\u00e1nh gi\u00e1 th\u1ea5p h\u01a1n so v\u1edbi th\u1ef1c t\u1ebf 48% v\u00e0 qu\u1ea3ng c\u00e1o tr\u00ean Google search b\u1ecb \u0111\u00e1nh gi\u00e1 th\u1ea5p h\u01a1n 39% so v\u1edbi th\u1ef1c t\u1ebf thu \u0111\u01b0\u1ee3c.<\/p>\n

    K\u1ebeT LU\u1eacN<\/strong>
    \nDigital Advertising\u00a0\u0111ang ch\u1ee9ng minh gi\u00e1 tr\u1ecb c\u1ee7a m\u00ecnh cho c\u00e1c nh\u00e0 marketing\u00a0m\u1ed7i ng\u00e0y b\u1eb1ng c\u00e1ch t\u1ea1o ra mong mu\u1ed1n, nhu c\u1ea7u; t\u0103ng s\u1ef1 tham gia, l\u00f2ng trung th\u00e0nh; v\u00e0 thu\u00a0l\u1ee3i nhu\u1eadn.<\/p>\n

    C\u00e1c d\u1eef li\u1ec7u cho th\u1ea5y r\u1eb1ng Digital Advertising\u00a0th\u1ef1c s\u1ef1 h\u1eefu \u00edch \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb th\u01b0\u01a1ng hi\u1ec7u. Trong hi\u1ec7n t\u1ea1i, ng\u00e0nh c\u00f4ng nghi\u1ec7p n\u00e0y ch\u01b0a \u0111\u01b0\u1ee3c \u0111\u1eb7t \u0111\u00fang v\u1edbi v\u1ecb th\u1ebf c\u1ee7a n\u00f3, tuy nhi\u00ean, c\u00e1c nh\u00e0 marketers\u00a0th\u00f4ng minh, c\u00e1c \u0111\u01a1n v\u1ecb truy\u1ec1n th\u00f4ng, c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n v\u1eabn lu\u00f4n ti\u1ebfp t\u1ee5c t\u1ea1o ra v\u00e0 nghi\u00ean c\u1ee9u c\u00e1c b\u1eb1ng ch\u1ee9ng c\u1ee7a s\u1ef1\u00a0hi\u1ec7u qu\u1ea3 tuy\u1ec7t v\u1eddi n\u00e0y.<\/p>\n

    B\u00e0i li\u00ean quan: V\u00ec sao c\u00e1c chi\u1ebfn d\u1ecbch Digital Marketing \u1edf Vi\u1ec7t Nam kh\u00f4ng hi\u1ec7u qu\u1ea3?<\/p>\n

    Ngu\u1ed3n: marketingland.com<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    H\u00e3y xem nh\u1eefng l\u00fd do d\u01b0\u1edbi \u0111\u00e2y c\u00f3 khi\u1ebfn b\u1ea1n l\u1ef1a ch\u1ecdn Digital Advertising kh\u00f4ng nh\u00e9!<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56575"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=56575"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56575\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=56575"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=56575"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=56575"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}