{"id":56588,"date":"2023-12-20T18:49:47","date_gmt":"2023-12-20T11:49:47","guid":{"rendered":"https:\/\/masterskills.org\/blog\/khoi-dong-chien-dich-paid-promotion.html"},"modified":"2023-12-20T18:49:47","modified_gmt":"2023-12-20T11:49:47","slug":"khoi-dong-chien-dich-paid-promotion","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/khoi-dong-chien-dich-paid-promotion.html","title":{"rendered":"Kh\u1edfi \u0111\u1ed9ng Chi\u1ebfn d\u1ecbch Paid Promotion"},"content":{"rendered":"<div id=\"test\">Vi\u1ec7c t\u1ea1o ra n\u1ed9i dung n\u1ed5i b\u1eadt \u0111\u1ec3 thu h\u00fat c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau trong ti\u1ebfp th\u1ecb k\u0129 thu\u1eadt s\u1ed1 (Digital Marketing) \u0111ang g\u1eb7p nhi\u1ec1u kh\u00f3 kh\u0103n. \u0110i\u1ec3n h\u00ecnh, Facebook \u0111ang c\u1eaft gi\u1ea3m c\u00e1c ho\u1ea1t \u0111\u1ed9ng mi\u1ec5n ph\u00ed, g\u00e2y s\u1ee9c \u00e9p l\u1edbn \u0111\u1ebfn vi\u1ec7c ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng, v\u00ec v\u1eady c\u00e1c doanh nghi\u1ec7p ph\u1ea3i chuy\u1ec3n d\u1ea7n sang s\u1eed d\u1ee5ng c\u00e1c d\u1ecbch v\u1ee5 tr\u1ea3 ph\u00ed.<\/p>\n<div id=\"attachment_2908\" style=\"width: 510px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2908\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2023\/12\/pay-per-click.png\" alt=\"Qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn d\u1ea7n \u0111\u01b0\u1ee3c c\u00e1c nh\u00e0 cung c\u1ea5p thi\u1ebft l\u1eadp ch\u1eb7t ch\u1ebd h\u01a1n\" width=\"500\" height=\"400\" title=\"pay-per-click\"><\/p>\n<p class=\"wp-caption-text\">Qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn d\u1ea7n \u0111\u01b0\u1ee3c c\u00e1c nh\u00e0 cung c\u1ea5p thi\u1ebft l\u1eadp ch\u1eb7t ch\u1ebd h\u01a1n<\/p>\n<\/div>\n<p>Paid promotion l\u00e0 c\u00e1ch t\u1ed1i \u01b0u h\u00f3a s\u1ef1 ph\u00e2n ph\u1ed1i c\u00e1c qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n sao cho hi\u1ec7u qu\u1ea3 nh\u1ea5t v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau \u0111\u1eb7t ra nh\u1ea5t. Paid promotion l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng c\u1ee7a b\u1ea5t k\u00ec chi\u1ebfn l\u01b0\u1ee3c digital marketing to\u00e0n di\u1ec7n n\u00e0o. B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng m\u1ed9t lo\u1ea1t c\u00e1c c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n online c\u00f3 s\u1eb5n, ch\u00fang ta c\u00f3 th\u1ec3 ki\u1ec3m so\u00e1t to\u00e0n di\u1ec7n h\u01a1n trong vi\u1ec7c n\u1eafm b\u1eaft c\u00e1c tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u2013 ph\u00e2n ph\u1ed1i \u0111\u00fang ng\u01b0\u1eddi, \u0111\u00fang vi\u1ec7c, \u0111\u00fang l\u00fac. \u0110\u00e2y l\u00e0 3 ch\u1ee9c n\u0103ng ch\u00ednh c\u1ee7a paid promotion:<\/p>\n<ul>\n<li>T\u0103ng c\u1ea3 v\u1ec1 chi\u1ec1u r\u1ed9ng v\u00e0 s\u00e2u c\u1ee7a vi\u1ec7c ph\u00e2n ph\u1ed1i n\u1ed9i dung<\/li>\n<li>T\u1ea1o l\u01b0\u1ee3ng truy c\u1eadp c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0o website<\/li>\n<li>Duy tr\u00ec, ch\u0103m s\u00f3c c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i h\u1ecd th\u00e0nh kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n<\/li>\n<\/ul>\n<p>B\u1ea5t k\u1ec3 m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng c\u1ee7a b\u1ea1n l\u00e0 g\u00ec th\u00ec b\u1ea1n ph\u1ea3i ho\u00e0n th\u00e0nh 2 nhi\u1ec7m v\u1ee5 \u0111\u1ec3 th\u00e0nh c\u00f4ng trong paid promotion. Th\u1ef1c hi\u1ec7n 2 \u0111i\u1ec1u n\u00e0y m\u1ed9t c\u00e1ch h\u1ee3p l\u00ed, b\u1ea1n s\u1ebd \u0111\u1eb7t \u0111\u01b0\u1ee3c m\u1ed9t n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc cho m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh.<\/p>\n<h2 id=\"1-1-xac-dinh-muc-tieu-va-doi-tuong-cu-the\">1. X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee5 th\u1ec3<\/h2>\n<div id=\"attachment_2909\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2909\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2023\/12\/xstage1.png.pagespeed.ic_.5VbwCfoA9A.png\" alt=\"Chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o l\u00e0 m\u1ed9t h\u00e0nh tr\u00ecnh, h\u00e3y th\u1eadt s\u1eb5n s\u00e0ng v\u1edbi l\u1ed9 tr\u00ecnh th\u00e0nh c\u00f4ng c\u1ee7a b\u1ea1n\" width=\"600\" height=\"304\" title=\"xstage1.png.pagespeed.ic_.5VbwCfoA9A\"><\/p>\n<p class=\"wp-caption-text\">Chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o l\u00e0 m\u1ed9t h\u00e0nh tr\u00ecnh, h\u00e3y th\u1eadt s\u1eb5n s\u00e0ng v\u1edbi l\u1ed9 tr\u00ecnh th\u00e0nh c\u00f4ng c\u1ee7a b\u1ea1n<\/p>\n<\/div>\n<p>Tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi sau \u0111\u1ec3 thi\u1ebft l\u1eadp \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau cho nh\u1eefng chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o.<\/p>\n<p>Th\u00f4ng tin c\u00e1 nh\u00e2n \u2013 m\u1ee5c ti\u00eau l\u00ed t\u01b0\u1edfng c\u1ee7a ch\u00fang t\u00f4i \u0111\u1ed1i v\u1edbi n\u1ed9i dung n\u00e0y l\u00e0\u2026<\/p>\n<ul>\n<li>Tu\u1ed5i \u2013 th\u00f4ng tin c\u01a1 b\u1ea3n, th\u01b0\u1eddng \u0111\u01b0a ra d\u01b0\u1edbi d\u1ea1ng \u201c18 \u2013 24, 25 \u2013 36\u201d.<\/li>\n<li>Gi\u1edbi t\u00ednh \u2013 m\u1ed9t l\u1ea7n n\u1eefa, \u0111\u00e2y l\u00e0 thi\u1ebft l\u1eadp c\u00e1c th\u00f4ng tin c\u01a1 b\u1ea3n v\u00e0 th\u01b0\u1eddng c\u00f3 s\u1eb5n d\u01b0\u1edbi d\u1ea1ng \u201cA\/B\u201d<\/li>\n<li>Tr\u00ecnh \u0111\u1ed9 h\u1ecdc v\u1ea5n \u2013 \u0111\u1ed1i t\u01b0\u1ee3ng c\u00f2n \u0111i h\u1ecdc hay kh\u00f4ng? H\u1ecd c\u00f3 nh\u1eefng b\u1eb1ng c\u1ea5p n\u00e0o? Facebook v\u00e0 LinkedIn s\u1ebd cho b\u1ea1n nh\u1eefng th\u00f4ng tin n\u00e0y<\/li>\n<li>V\u1ecb tr\u00ed \u0111\u1ecba l\u00ed \u2013 c\u00e0ng chi ti\u1ebft c\u00e0ng t\u1ed1t. th\u00f4ng tin v\u1ec1 t\u1ec9nh\/ ti\u1ec3u bang v\u00e0 th\u00f4ng tin c\u00e1c tuy\u1ebfn t\u00e0u \u0111i\u1ec7n ng\u1ea7m c\u00f3 \u0111i ngang\u2026 \u0111\u1ec3 l\u1ef1a ch\u1ecdn ph\u01b0\u01a1ng th\u1ee9c qu\u1ea3ng c\u00e1o d\u1ef1a v\u00e0o \u0111\u1ecba \u0111i\u1ec3m n\u01a1i ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp v\u00e0o website.<\/li>\n<\/ul>\n<p>C\u00f3 m\u1ed9t v\u00e0i l\u1ef1a ch\u1ecdn b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y \u1edf nh\u1eefng n\u01a1i nh\u01b0 Facebook \u2013 m\u1ee9c thu nh\u1eadp, t\u00ecnh tr\u1ea1ng h\u00f4n nh\u00e2n, t\u00ecnh tr\u1ea1ng vi\u1ec7c l\u00e0m, v\u00e0 c\u00f2n nhi\u1ec1u h\u01a1n n\u1eefa c\u00f3 th\u1ec3 \u0111\u1eb7c bi\u1ec7t h\u1eefu \u00edch trong b\u1ed1i c\u1ea3nh B2C (Business to Customers).<\/p>\n<p>B\u1ea1n c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh th\u00f4ng qua s\u1edf th\u00edch c\u1ee7a h\u1ecd, suy ngh\u0129 v\u1ec1 nh\u1eefng ch\u1ee7 \u0111\u1ec1 c\u00f3 li\u00ean quan ho\u1eb7c nh\u1eefng g\u00ec m\u00e0 ng\u01b0\u1eddi d\u00f9ng \u0111\u1eb7c bi\u1ec7t quan t\u00e2m ho\u1eb7c t\u00ecm ki\u1ebfm trong khi tr\u1ef1c tuy\u1ebfn! V\u00ed d\u1ee5: h\u1ecd th\u00edch t\u1ea1p ch\u00ed du l\u1ecbch, c\u00e1c trung t\u00e2m h\u1ecdc ng\u00f4n ng\u1eef, nh\u00e0 v\u0103n n\u1ed5i ti\u1ebfng, \u1ea9m th\u1ef1c qu\u1ed1c gia c\u1ee5 th\u1ec3, vv<\/p>\n<h2 id=\"2-2-chon-kenh-khuyen-mai\">2. Ch\u1ecdn k\u00eanh khuy\u1ebfn m\u00e3i<\/h2>\n<p>M\u1ed9t khi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n \u0111\u00e3 \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh v\u00e0 c\u00e1c c\u00e2u h\u1ecfi tr\u00ean \u0111\u00e3 \u0111\u01b0\u1ee3c tr\u1ea3 l\u1eddi v\u1edbi c\u00e1c d\u1eef li\u1ec7u t\u1ed1t nh\u1ea5t c\u00f3 s\u1eb5n, b\u1ea1n ph\u1ea3i ch\u1ecdn k\u00eanh hay n\u1ec1n t\u1ea3ng n\u00e0o \u0111\u1ec3 s\u1eed d\u1ee5ng t\u1ed1t nh\u1ea5t nh\u1eefng d\u1eef li\u1ec7u \u0111\u00f3.<\/p>\n<div id=\"attachment_2911\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2911\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2023\/12\/PPC-banner-small.jpg\" alt=\"L\u1ef1a ch\u1ecdn n\u1ec1n t\u1ea3ng ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng b\u1ea1n \u0111\u00e3 x\u00e1c \u0111\u1ecbnh\" width=\"600\" height=\"188\" title=\"PPC-banner-small\"><\/p>\n<p class=\"wp-caption-text\">L\u1ef1a ch\u1ecdn n\u1ec1n t\u1ea3ng ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng b\u1ea1n \u0111\u00e3 x\u00e1c \u0111\u1ecbnh<\/p>\n<\/div>\n<p>C\u00f3 ba y\u1ebfu t\u1ed1 ch\u00ednh:<\/p>\n<p><strong>2.1. Nh\u1eefng n\u1ec1n t\u1ea3ng n\u00e0o c\u00f3 kh\u1ea3 n\u0103ng nh\u1eafm \u0111\u1ed1i t\u01b0\u1ee3ng v\u00e0 sao ch\u00e9p t\u1ed1t nh\u1ea5t th\u00f4ng tin c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng?<\/strong><br \/>\nNh\u1edb ph\u1ea3i \u0111\u00e1nh gi\u00e1 \u0111\u00fang \u0111\u1eafn nh\u1eefng h\u00e0nh vi tr\u1ef1c tuy\u1ebfn mong \u0111\u1ee3i c\u1ee7a ng\u01b0\u1eddi d\u00f9ng trong vi\u1ec7c ch\u1ecdn n\u1ec1n t\u1ea3ng \u2013 x\u00e1c \u0111\u1ecbnh c\u00e1c \u0111\u1eb7c t\u00ednh quan tr\u1ecdng c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau. K\u00eanh qu\u1ea3ng c\u00e1o c\u00f3 gi\u00e1 tr\u1ecb cao khi c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n ch\u1ee7 \u0111\u1ed9ng s\u1eed d\u1ee5ng c\u00e1c d\u1ecbch v\u1ee5 c\u1ed1t l\u00f5i c\u1ee7a k\u00eanh \u0111\u00f3.<\/p>\n<p><strong>2.2. Nh\u1eefng n\u1ec1n t\u1ea3ng n\u00e0o c\u00f3 th\u1ec3 tr\u00ecnh b\u00e0y t\u1ed1t nh\u1ea5t c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng (media)?<\/strong><br \/>\n\u0110i\u1ec1u quan tr\u1ecdng kh\u00f4ng ph\u1ea3i l\u00e0 gi\u1ea3m s\u1ef1 tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u1ed1i v\u1edbi c\u00e1c n\u1ed9i dung, hay \u0111\u1eb7t qu\u1ea3ng c\u00e1o trong m\u1ed9t k\u00eanh m\u00e0 kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi h\u00ecnh th\u1ee9c. V\u00ed d\u1ee5 m\u1ed9t \u0111o\u1ea1n video d\u00e0i s\u1ebd kh\u00f4ng th\u1eadt s\u1ef1 hi\u1ec7u qu\u1ea3 l\u1eafm khi \u0111\u1eb7t t\u1ea1i c\u00e1c thanh cu\u1ed9n (roll), n\u01a1i c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng b\u1ecb b\u1ecf qua.<\/p>\n<p>N\u00ean nh\u1edb r\u1eb1ng vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c nhau c\u00f3 th\u1ec3 ph\u1ee5 thu\u1ed9c v\u00e0o thi\u1ebft b\u1ecb \u2013 v\u00e0 v\u00ec th\u1ebf c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng n\u1ed9i dung c\u1ee7a b\u1ea1n.<\/p>\n<p><strong>2.3. Nh\u1eefng b\u1ed1i c\u1ea3nh n\u00e0o th\u00ec ph\u00f9 h\u1ee3p \u0111\u1ec3 b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh?<\/strong><br \/>\nT\u00f4i khuy\u00ean b\u1ea1n n\u00ean d\u00e0nh m\u1ed9t \u00edt th\u1eddi gian \u0111\u1ec3 tr\u1ea3i nghi\u1ec7m th\u1ef1c s\u1ef1 nh\u01b0 m\u1ed9t ng\u01b0\u1eddi d\u00f9ng khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh, \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c c\u00e1i nh\u00ecn th\u1ef1c t\u1ebf h\u01a1n, b\u1edbt tr\u1eebu t\u01b0\u1ee3ng h\u01a1n v\u1ec1 nh\u1eefng tr\u1ea3i nghi\u1ec7m m\u00e0 b\u1ea1n \u0111\u1ecbnh t\u1ea1o ra. Vi\u1ec7c ch\u1ecdn k\u00eanh th\u00ec t\u00f9y theo tr\u01b0\u1eddng h\u1ee3p c\u1ee5 th\u1ec3, nh\u01b0ng v\u1edbi nh\u1eefng m\u1ee5c ti\u00eau chung th\u00ec \u0111\u01a1n gi\u1ea3n b\u1edfi nh\u1eefng h\u01b0\u1edbng d\u1eabn tr\u1ef1c quan sau:<\/p>\n<ul>\n<li>N\u1ebfu b\u1ea1n mu\u1ed1n n\u1ed9i dung c\u1ee7a m\u00ecnh \u0111\u01b0\u1ee3c chia s\u1ebb, th\u00ec h\u00e3y qu\u1ea3ng c\u00e1o ch\u00fang tr\u00ean c\u00e1c k\u00eanh \u0111\u00e3 \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng v\u1edbi kh\u1ea3 n\u0103ng chia s\u1ebb cao nh\u01b0 m\u1ea1ng x\u00e3 h\u1ed9i.<\/li>\n<li>N\u1ebfu b\u1ea1n mu\u1ed1n ng\u01b0\u1eddi d\u00f9ng c\u00f3 c\u1ea3m gi\u00e1c nh\u01b0 \u0111\u01b0\u1ee3c kh\u00e1m ph\u00e1 \u0111i\u1ec1u g\u00ec \u0111\u00f3, th\u00ec h\u00e3y t\u1eadp trung v\u00e0o n\u1ed9i dung plug-ins (Outbrain, Zemanta, vv), c\u00e1c c\u00f4ng c\u1ee5 ph\u00e1t hi\u1ec7n (StumbleUpon), v\u00e0 nhi\u1ec1u v\u1ecb tr\u00ed th\u00edch h\u1ee3p (subreddits, blog subject) t\u00f9y v\u00e0o kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn\/ \u0111\u01a1n gi\u1ea3n.<\/li>\n<li>N\u1ebfu m\u1ee5c \u0111\u00edch c\u1ee7a b\u1ea1n l\u00e0 \u0111\u1ec3 n\u1ed9i dung \u0111\u01b0\u1ee3c ph\u00e2n ph\u1ed1i\u00a0nh\u01b0ng v\u1edbi m\u1ed9t chi ph\u00ed th\u1ea5p, th\u00ec vi\u1ec7c s\u1eed d\u1ee5ng plug-ins n\u1ed9i dung kh\u00e1m ph\u00e1 hay tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb c\u00f3 th\u1ec3 l\u00e0 l\u1ef1a ch\u1ecdn h\u1ee3p l\u00fd, chi ph\u00ed c\u00f3 th\u1ec3 l\u00e0 t\u01b0\u01a1ng \u0111\u1ed1i th\u1ea5p.<\/li>\n<li>N\u1ebfu th\u00f4ng tin c\u1ee7a b\u1ea1n quan tr\u1ecdng b\u1ea3n quy\u1ec1n, th\u00ec h\u00e3y s\u1eed d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng uy t\u00edn ho\u1eb7c v\u1edbi c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n t\u01b0 nh\u00e2n \u0111\u00e1ng tin c\u1eady \u2013 nh\u01b0ng th\u01b0\u1eddng chi ph\u00ed s\u1ebd cao h\u01a1n.<\/li>\n<\/ul>\n<p>R\u1ea5t h\u1eefu \u00edch khi k\u1ebft h\u1ee3p c\u00e1c nguy\u00ean t\u1eafc tr\u00ean \u0111\u1ec3 l\u1eadp ra m\u1ed9t k\u1ebf ho\u1ea1ch v\u1edbi nhi\u1ec1u m\u1ee5c ti\u00eau ph\u1ee9c t\u1ea1p. V\u00ed d\u1ee5, n\u1ebfu b\u1ea1n mu\u1ed1n t\u1ea1o c\u1ea3m gi\u00e1c kh\u00e1m ph\u00e1 nh\u01b0ng \u0111\u1ed3ng th\u1eddi t\u0103ng t\u00ednh chia s\u1ebb, StumpleUpon Paid Discovery c\u00f3 th\u1ec3 \u0111\u1ea3m b\u1ea3o c\u1ea3 hai nhu c\u1ea7u \u2013 ng\u01b0\u1eddi d\u00f9ng lu\u00f4n \u0111\u01b0\u1ee3c kh\u00e1m ph\u00e1 \u0111\u1ed3ng th\u1eddi StumbleUpon c\u00f3 m\u1ed9t khung chia s\u1ebb x\u00e3 h\u1ed9i ngay tr\u00ean \u0111\u1ea7u c\u1ee7a trang. N\u1ebfu ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng tham gia \u0111\u1ea7y \u0111\u1ee7, b\u1ea1n c\u00f3 th\u1ec3 t\u0103ng l\u01b0\u1ee3ng truy c\u1eadp th\u00f4ng qua Reddid v\u00e0 ti\u1ebfp th\u1ecb l\u1ea1i \u0111\u1ec3 chia s\u1ebb tr\u00ean Twitter.<\/p>\n<p>L\u1eadp k\u1ebf ho\u1ea1ch qu\u1ea3ng c\u00e1o c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c t\u00ednh to\u00e1n k\u0129 l\u01b0\u1ee1ng \u2013 n\u1ed9i dung qu\u1ea3ng c\u00e1o n\u00ean \u0111\u01b0\u1ee3c t\u1ea1o ra m\u1ed9t c\u00e1ch c\u00f3 t\u1ed5 ch\u1ee9c v\u00e0 d\u1ec5 nh\u1edb. \u0110\u1ea7u ti\u00ean l\u00e0 l\u1eadp m\u1ee5c \u0111\u00edch ch\u00ednh c\u1ea7n \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u1ee7a n\u1ed9i dung, sau \u0111\u00f3 ph\u00e1t tri\u1ec3n v\u00e0 s\u00e1ng t\u1ea1o n\u00f3 l\u00ean th\u00ec t\u00ednh kh\u1ea3 thi s\u1ebd r\u1ea5t cao. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i bi\u1ebft gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 c\u00f3 th\u1ec3 x\u1ea3y ra l\u00e0 \u0111\u01b0\u1ee3c.<\/p>\n<h2 id=\"3-nghi-rong-ra\">Ngh\u0129 r\u1ed9ng ra\u2026<\/h2>\n<p>M\u1ed9t trong nh\u1eefng m\u1ee5c ti\u00eau quan tr\u1ecdng l\u00e0 cho nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng ch\u1ea5p nh\u1eadn c\u00e1c ph\u01b0\u01a1ng ph\u00e1p qu\u1ea3ng c\u00e1o m\u00e0 b\u1ea1n \u0111\u01b0a ra tr\u00ean nh\u1eefng n\u1ec1n t\u1ea3ng c\u00f3 s\u1eb5n, v\u1eady t\u00f4i mu\u1ed1n nh\u1eafc l\u1ea1i \u0111\u1ec3 c\u1ee7ng c\u1ed1 t\u1ea7m quan tr\u1ecdng n\u00e0y.<\/p>\n<p>N\u1ebfu b\u1ea1n mu\u1ed1n kh\u00e1ch h\u00e0ng s\u1ebd h\u00e0nh \u0111\u1ed9ng theo \u00fd c\u1ee7a m\u00ecnh th\u00ec b\u1ea1n\u00a0c\u1ea7n c\u00f3 ki\u1ebfn th\u1ee9c t\u1ed1t v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 nh\u1eefng mong \u0111\u1ee3i t\u1eeb s\u1ea3n ph\u1ea9m \u0111\u00f3, ph\u1ea3i nh\u00ecn m\u1ecdi th\u1ee9 t\u1eeb quan \u0111i\u1ec3m c\u1ee7a b\u1ea1n (doanh nghi\u1ec7p) l\u1eabn quan \u0111i\u1ec3m c\u1ee7a kh\u00e1ch h\u00e0ng (user).<\/p>\n<p>Kh\u00f4ng nh\u1ea5t thi\u1ebft l\u00e0 t\u1ea5t c\u1ea3 c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng truy c\u1eadp v\u00e0o c\u00e1c k\u00eanh n\u00e0y \u0111\u1ec1u ph\u1ea3i l\u00e0m theo \u00fd m\u00e0 b\u1ea1n mong mu\u1ed1n, hay \u0111\u1ec1u s\u1eb5n s\u00e0ng l\u00e0m theo \u00fd b\u1ea1n. H\u00e3y d\u00e0nh th\u1eddi gian \u0111\u1ec3 hi\u1ec3u \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n v\u00e0 \u0111i c\u00f9ng v\u1edbi h\u1ecd tr\u00ean con \u0111\u01b0\u1eddng m\u00e0 h\u1ecd mu\u1ed1n \u0111\u1ebfn.<\/p>\n<p>B\u00e0i li\u00ean quan: <em>6 l\u00fd do khi\u1ebfn chi\u1ebfn d\u1ecbch Pay-Per-Click c\u1ee7a b\u1ea1n kh\u00f4ng hi\u1ec7u qu\u1ea3<\/em><\/p>\n<p style=\"text-align: right\">Ngu\u1ed3n: <em>MOZ.com<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Vi\u1ec7c t\u1ea1o ra n\u1ed9i dung n\u1ed5i b\u1eadt \u0111\u1ec3 thu h\u00fat c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau trong ti\u1ebfp th\u1ecb k\u0129 thu\u1eadt s\u1ed1 (Digital Marketing) \u0111ang g\u1eb7p nhi\u1ec1u kh\u00f3 kh\u0103n. \u0110i\u1ec3n h\u00ecnh, Facebook \u0111ang c\u1eaft gi\u1ea3m c\u00e1c ho\u1ea1t \u0111\u1ed9ng mi\u1ec5n ph\u00ed, g\u00e2y s\u1ee9c \u00e9p l\u1edbn \u0111\u1ebfn vi\u1ec7c ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng, v\u00ec v\u1eady c\u00e1c doanh nghi\u1ec7p ph\u1ea3i [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56588"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=56588"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56588\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=56588"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=56588"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=56588"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}