{"id":56614,"date":"2023-12-20T18:53:50","date_gmt":"2023-12-20T11:53:50","guid":{"rendered":"https:\/\/masterskills.org\/blog\/nhung-sai-lam-can-tranh-khi-su-dung-google-analytics-voi-trang-tim-kiem.html"},"modified":"2023-12-20T18:53:50","modified_gmt":"2023-12-20T11:53:50","slug":"nhung-sai-lam-can-tranh-khi-su-dung-google-analytics-voi-trang-tim-kiem","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/nhung-sai-lam-can-tranh-khi-su-dung-google-analytics-voi-trang-tim-kiem.html","title":{"rendered":"Nh\u1eefng Sai L\u1ea7m C\u1ea7n Tr\u00e1nh khi s\u1eed d\u1ee5ng Google Analytics v\u1edbi Trang T\u00ecm Ki\u1ebfm"},"content":{"rendered":"
Google Analytics cung c\u1ea5p r\u1ea5t nhi\u1ec1u th\u00f4ng tin gi\u00fap ng\u01b0\u1eddi s\u1edf h\u1eefu website hi\u1ec3u s\u00e2u s\u1eafc h\u01a1n v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng truy c\u1eadp v\u00e0o website l\u00e0 ai, m\u1ee9c \u0111\u1ed9 truy c\u1eadp th\u01b0\u1eddng xuy\u00ean nh\u01b0 th\u1ebf n\u00e0o, h\u1ecd click v\u00e0o nh\u1eefng g\u00ec v\u00e0 \u0111\u01b0\u1eddng d\u1eabn \u0111i\u1ec1u h\u01b0\u1edbng truy c\u1eadp ra sao, v\u00e0 nh\u1eefng trang ho\u1eb7c link d\u1eabn \u0111\u1ebfn h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 nh\u01b0 t\u1ea3i v\u1ec1 ho\u1eb7c mua h\u00e0ng. Google Analytics cho th\u1ea5y trang t\u00ecm ki\u1ebfm hi\u1ec7u qu\u1ea3 nh\u01b0 th\u1ebf n\u00e0o trong vi\u1ec7c t\u1ea1o ra t\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, t\u1ef7 l\u1ec7 t\u1eeb b\u1ecf gi\u1ecf h\u00e0ng v\u00e0 nhi\u1ec1u \u0111i\u1ec1u h\u01a1n n\u1eefa.<\/p>\n

Tuy nhi\u00ean, n\u1ebfu kh\u00f4ng bi\u1ebft c\u00e1ch di\u1ec5n gi\u1ea3i nh\u1eefng d\u1eef li\u1ec7u v\u00e0 kh\u00f4ng hi\u1ec3u nh\u1eefng g\u00ec c\u00f4ng c\u1ee5 n\u00e0y th\u1ec3 hi\u1ec7n th\u00ec b\u1ea1n c\u0169ng kh\u00f4ng th\u1ec3 nh\u00ecn ra \u0111\u01b0\u1ee3c b\u1ee9c tranh t\u1ed5ng th\u1ec3. V\u00ed d\u1ee5, b\u1ea1n c\u00f3 th\u1ec3 qu\u00e1 t\u1eadp trung v\u00e0o s\u1ed1 li\u1ec7u t\u1ed5ng trong khi s\u1ed1 li\u1ec7u \u0111\u00f3 c\u00f3 th\u1ec3 s\u1ebd c\u00f3 \u00fd ngh\u0129a h\u01a1n n\u1ebfu b\u1ea1n d\u00f9ng n\u00f3 \u0111\u1ec3 t\u00ecm ki\u1ebfm xu h\u01b0\u1edbng ho\u1eb7c so s\u00e1nh c\u00e1c ph\u00e2n \u0111o\u1ea1n kh\u00e1c nhau c\u1ee7a d\u1eef li\u1ec7u. Ho\u1eb7c l\u00e0 c\u00f3 th\u1ec3 b\u1ea1n s\u1ebd v\u00f4 t\u00ecnh b\u1ecf qua m\u1ed9t s\u1ed1 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp m\u00e0 l\u1ebd ra b\u1ea1n n\u00ean \u0111o l\u01b0\u1eddng.<\/p>\n

\"Google<\/p>\n

Google analytics l\u00e0 c\u00f4ng c\u1ee5 \u0111\u1eafc l\u1ef1c cho marketing online<\/p>\n<\/div>\n

B\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y Subiz chia s\u1ebb\u00a0m\u1ed9t danh s\u00e1ch h\u1eefu \u00edch v\u1ec1 nh\u1eefng sai l\u1ea7m ph\u1ed5 bi\u1ebfn m\u00e0 ng\u01b0\u1eddi s\u1edf h\u1eefu website th\u01b0\u1eddng ph\u1ea1m ph\u1ea3i khi s\u1eed d\u1ee5ng Google Analytics v\u00e0 Site Search, c\u00f9ng v\u1edbi m\u1ed9t s\u1ed1 h\u01b0\u1edbng d\u1eabn \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nh\u1eefng g\u00ec \u0111ang x\u1ea3y ra tr\u00ean trang web c\u1ee7a b\u1ea1n.<\/p>\n

Sai l\u1ea7m 1: Tin r\u1eb1ng c\u00e1c d\u1eef li\u1ec7u th\u1ed1ng k\u00ea t\u00ecm ki\u1ebfm trang web c\u1ee7a b\u1ea1n l\u00e0 ch\u00ednh x\u00e1c.<\/strong>
\nTheo m\u1eb7c \u0111\u1ecbnh, Google Analytics theo d\u00f5i m\u1ecdi trang v\u1edbi c\u00e1c URL c\u1ee7a c\u00e1c trang \u0111\u01b0\u1ee3c t\u1ea3i. Gi\u1ea3 s\u1eed trang t\u00ecm ki\u1ebfm c\u1ee7a b\u1ea1n c\u00f3 URL l\u00e0 http:\/\/sub.domain.com\/search?w=keyword, Google Analytics s\u1ebd theo d\u00f5i trang theo \u201csearch?w=keyword\u201d<\/p>\n

Khi l\u1eadp b\u00e1o c\u00e1o t\u00ecm ki\u1ebfm trang web, b\u1ea1n ph\u1ea3i x\u00e1c \u0111\u1ecbnh c\u00e1c tham s\u1ed1 truy v\u1ea5n x\u00e1c \u0111\u1ecbnh l\u01b0\u1ee3t xem trang t\u00ecm ki\u1ebfm. Trong tr\u01b0\u1eddng h\u1ee3p tr\u00ean, gi\u00e1 tr\u1ecb tham s\u1ed1 truy v\u1ea5n s\u1ebd l\u00e0 \u201cw\u201d. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a r\u1eb1ng b\u1ea5t k\u1ef3 URL n\u00e0o tr\u00ean trang web c\u1ee7a b\u1ea1n c\u00f3 ch\u1ee9a c\u00e1c tham s\u1ed1 truy v\u1ea5n \u201cw = xyz\u201d s\u1ebd \u0111\u01b0\u1ee3c \u0111\u00e1nh d\u1ea5u l\u00e0 m\u1ed9t l\u1ea7n xem trang t\u00ecm ki\u1ebfm trang web.<\/p>\n

V\u1ea5n \u0111\u1ec1 \u1edf \u0111\u00e2y l\u00e0 tham s\u1ed1 truy v\u1ea5n n\u00e0y c\u00f3 th\u1ec3 t\u1ed3n t\u1ea1i tr\u00ean c\u00e1c trang kh\u00f4ng t\u00ecm ki\u1ebfm (non-site search). Kh\u00f4ng ph\u1ea3i lu\u00f4n d\u1ec5 d\u00e0ng \u0111\u1ec3 ch\u00fang ta nh\u1eadn th\u1ea5y s\u1ef1 t\u1ed3n t\u1ea1i c\u1ee7a c\u00e1c trang n\u00e0y. C\u00f3 th\u1ec3 c\u00f3 c\u00e1c trang non-site search c\u00f3 tham s\u1ed1 truy v\u1ea5n n\u00e0y trong URL \u2013 \u0111i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 b\u00e1o c\u00e1o t\u00ecm ki\u1ebfm trang web c\u00f3 th\u1ec3 kh\u00f4ng ch\u00ednh x\u00e1c, v\u00e0 b\u1ea1n s\u1ebd kh\u00f4ng c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t b\u1ee9c tranh r\u00f5 r\u00e0ng v\u1ec1 c\u00e1ch m\u00e0 trang t\u00ecm ki\u1ebfm \u0111ang ho\u1ea1t \u0111\u1ed9ng.<\/p>\n

Gi\u1ea3i ph\u00e1p cho v\u1ea5n \u0111\u1ec1 n\u00e0y ch\u00ednh l\u00e0 s\u1eed d\u1ee5ng c\u00e1c ph\u00e2n \u0111o\u1ea1n n\u00e2ng cao \u0111\u1ec3 thay th\u1ebf, b\u1edfi v\u00ec ch\u00fang s\u1ebd cung c\u1ea5p d\u1eef li\u1ec7u c\u1ee5 th\u1ec3 h\u01a1n v\u1ec1 ph\u00e2n \u0111o\u1ea1n t\u00ecm ki\u1ebfm trang web v\u00e0 cho b\u1ea1n n\u1ec1n t\u1ea3ng \u0111\u1ec3 bi\u1ebft ch\u00ednh x\u00e1c h\u01a1n v\u1ec1 c\u00e1ch x\u00e1c \u0111\u1ecbnh l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp v\u1edbi m\u1ed9t l\u01b0\u1ee3t xem trang t\u00ecm ki\u1ebfm website. V\u00ed d\u1ee5, b\u1ea1n c\u00f3 th\u1ec3 n\u00f3i r\u1eb1ng: \u201cbao g\u1ed3m c\u00e1c trang b\u1eaft \u0111\u1ea7u b\u1eb1ng t\u1eeb kh\u00f3a t\u00ecm ki\u1ebfm\u201d ho\u1eb7c \u201cbao g\u1ed3m c\u00e1c trang c\u00f3 ch\u1ee9a tham s\u1ed1 truy v\u1ea5n w\u201d<\/p>\n

\u0110\u00f3 c\u0169ng l\u00e0 m\u1ed9t \u00fd t\u01b0\u1edfng hay \u0111\u1ec3 tr\u00e1nh s\u1eed d\u1ee5ng c\u00e1c URL t\u00ecm ki\u1ebfm trang web trong \u0111i\u1ec1u h\u01b0\u1edbng v\u00e0\/ho\u1eb7c chi\u1ebfn d\u1ecbch PPC c\u1ee7a b\u1ea1n (dich v\u1ee5 qu\u1ea3ng c\u00e1o t\u00ednh ti\u1ec1n khi ng\u01b0\u1eddi d\u00f9ng nh\u1ea5p v\u00e0o). H\u00e3y d\u00f9ng m\u1ed9t URL kh\u00e1c bi\u1ec7t cho c\u00f9ng m\u1ed9t thi\u1ebft l\u1eadp trang, v\u00ed d\u1ee5 nh\u01b0 http:\/\/sub.domain.com\/ppc\/keyword ho\u1eb7c http:\/\/sub.domain.com\/nav\/brand\/nike\/0.<\/p>\n

Sai l\u1ea7m 2: Qu\u00e1 t\u1eadp trung v\u00e0o s\u1ed1 li\u1ec7u t\u1ed5ng th\u1ec3<\/strong>
\nGoogle Analytics s\u1ebd lu\u00f4n d\u1ef1a theo k\u1ebft qu\u1ea3 c\u00e1c b\u00e1o c\u00e1o, n\u00f3 t\u1eadp trung v\u00e0o vi\u1ec7c theo d\u00f5i JavaScript. V\u00ec th\u1ebf, nh\u1eefng k\u1ebft qu\u1ea3 \u0111\u00f3 kh\u00f4ng xem x\u00e9t m\u1ed9t t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m nh\u1ecf ng\u01b0\u1eddi truy c\u1eadp nh\u1ea5p chu\u1ed9t ra kh\u1ecfi \u0111\u00f3 tr\u01b0\u1edbc khi cho ph\u00e9p trang t\u1ea3i \u0111\u1ee7 l\u00e2u \u0111\u1ec3 m\u00e3 theo d\u00f5i c\u00f3 th\u1ec3 ho\u1ea1t \u0111\u1ed9ng. C\u0169ng c\u00f3 nh\u1eefng kh\u00e1ch truy c\u1eadp\u00a0trang web m\u00e0\u00a0JavaScript v\u00e0\/ ho\u1eb7c cookies kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng.<\/p>\n

\"H\u00e3y<\/p>\n

H\u00e3y t\u1eadp trung v\u00e0o xu h\u01b0\u1edbng ch\u1ee9 kh\u00f4ng ph\u1ea3i c\u00e1c con s\u1ed1 c\u1ee5 th\u1ec3<\/p>\n<\/div>\n

V\u00ec v\u1eady, b\u1ea1n kh\u00f4ng n\u00ean qu\u00e1 quan t\u00e2m \u0111\u1ebfn k\u1ebft qu\u1ea3 c\u1ee5 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u01b0a ra. Thay v\u00e0o \u0111\u00f3, h\u00e3y t\u1eadp trung v\u00e0o c\u00e1c xu h\u01b0\u1edbng v\u00e0 so s\u00e1nh c\u00e1c ph\u00e2n \u0111o\u1ea1n kh\u00e1c nhau c\u1ee7a d\u1eef li\u1ec7u (v\u00ed d\u1ee5 nh\u1eefng truy c\u1eadp c\u00f3 t\u00ecm ki\u1ebfm trang web v\u1edbi nh\u1eefng truy c\u1eadp kh\u00f4ng t\u00ecm ki\u1ebfm trang web) ho\u1eb7c nh\u1eefng kho\u1ea3ng th\u1eddi gian (v\u00ed d\u1ee5: nh\u1eefng truy c\u1eadp t\u00ecm ki\u1ebfm trong th\u00e1ng 6 v\u1edbi th\u00e1ng 7).<\/p>\n

Sai l\u1ea7m 3: Qu\u00ean \u0111i AJAX<\/strong>
\nC\u00e1c ng\u00f4n ng\u1eef l\u1eadp tr\u00ecnh AJAX \u0111\u00e3 tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn tr\u00ean web trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, v\u00ec n\u00f3 cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng t\u1ea3i n\u1ed9i dung m\u00e0 kh\u00f4ng c\u1ea7n t\u1ea3i l\u1ea1i to\u00e0n b\u1ed9 trang web. B\u1ea1n s\u1ebd th\u01b0\u1eddng th\u1ea5y r\u1eb1ng AJAX \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 nhanh ch\u00f3ng truy c\u1eadp v\u00e0o nhi\u1ec1u k\u1ebft qu\u1ea3 h\u01a1n m\u00e0 kh\u00f4ng c\u1ea7n ch\u1edd \u0111\u1ee3i \u0111\u1ec3 t\u1ea3i c\u00e1c trang m\u1edbi. Tr\u01b0\u1edbc kia khi AJAX ch\u01b0a \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i, n\u1ebfu ng\u01b0\u1eddi d\u00f9ng mu\u1ed1n click v\u00e0o m\u1ed9t trang k\u1ebft qu\u1ea3 m\u1edbi ho\u1eb7c l\u1ef1a ch\u1ecdn nh\u1eefng k\u1ebft qu\u1ea3 thay th\u1ebf kh\u00e1c, trang web s\u1ebd ph\u1ea3i \u0111\u01b0\u1ee3c t\u1ea3i l\u1ea1i v\u00e0 m\u00e3 Google Analytics s\u1ebd ph\u1ea3i theo d\u00f5i n\u00f3 nh\u01b0 m\u1ed9t l\u1ea7n xem trang kh\u00e1c. Nh\u01b0ng v\u1edbi AJAX, nh\u1eefng t\u01b0\u01a1ng t\u00e1c tr\u00ean trang web c\u1ee7a b\u1ea1n kh\u00f4ng c\u00f2n b\u1ecb theo d\u00f5i n\u1eefa. Vi\u1ec7c s\u1eed d\u1ee5ng l\u01b0\u1ee3t xem trang \u1ea3o, ho\u1eb7c theo d\u00f5i s\u1ef1 ki\u1ec7n ph\u1ee5 thu\u1ed9c v\u00e0o nh\u1eefng g\u00ec m\u00e0 b\u1ea1n \u0111ang mu\u1ed1n theo d\u00f5i \u0111\u00e3 tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn h\u01a1n.<\/p>\n

\u0110\u00e2y l\u00e0 m\u1ed9t ch\u1ee9c n\u0103ng cu\u1ed9c g\u1ecdi Javascript \u0111\u01a1n gi\u1ea3n v\u1edbi m\u1ed9t URL nh\u01b0 m\u1ed9t tham s\u1ed1. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 hai v\u00ed d\u1ee5 t\u00f9y thu\u1ed9c v\u00e0o phi\u00ean b\u1ea3n theo d\u00f5i m\u00e0 b\u1ea1n \u0111ang s\u1eed d\u1ee5ng:
\ngaq.push([\u2018_trackPageview\u2019, \u2018\/search?w=keyword&pagenumber=2\u2019])
\nga.send(\u2018send\u2019, \u2018pageview\u2019, \u2018\/search?w=keyword&pagenumber=2\u2019)<\/p>\n

Sai l\u1ea7m 4: S\u1eed d\u1ee5ng qu\u00e1 nhi\u1ec1u b\u1ed9 l\u1ecdc profile (h\u1ed3 s\u01a1)<\/strong>
\nB\u1ed9 l\u1ecdc profile r\u1ea5t h\u1eefu \u00edch trong vi\u1ec7c ch\u1ecdn l\u1ecdc d\u1eef li\u1ec7u tr\u00ean quy m\u00f4 to\u00e0n c\u1ea7u. V\u00ed du: lo\u1ea1i b\u1ecf c\u00e1c truy c\u1eadp n\u1ed9i b\u1ed9 c\u1ee7a t\u1ed5 ch\u1ee9c. Do d\u1ec5 d\u00e0ng ph\u1ea5n kh\u00edch v\u00e0 s\u1eed d\u1ee5ng, v\u00ec th\u1ebf b\u1ea1n th\u01b0\u1eddng lo\u1ea1i tr\u1eeb nhi\u1ec1u l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp m\u00e0 l\u1ebd ra n\u00ean l\u00e0 m\u1ed9t ph\u1ea7n trong k\u1ebft qu\u1ea3 c\u1ee7a b\u1ea1n.<\/p>\n

H\u00e3y l\u00e0m quen v\u1edbi c\u00e1c ph\u00e2n kh\u00fac n\u00e2ng cao gi\u00fap ph\u00e2n t\u00edch ph\u00e2n kh\u00fac d\u1eef li\u1ec7u h\u01a1n l\u00e0 vi\u1ec7c lu\u00f4n lo\u1ea1i tr\u1eeb n\u00f3 ra kh\u1ecfi profile. H\u00e3y lu\u00f4n lu\u00f4n gi\u1eef l\u1ea1i m\u1ed9t b\u1ed9 profile ch\u01b0a \u0111\u01b0\u1ee3c l\u1ecdc, b\u1edfi v\u00ec n\u00f3 c\u00f3 th\u1ec3 l\u00e0 y\u1ebfu t\u1ed1 d\u1ef1 ph\u00f2ng c\u1ee7a b\u1ea1n khi nh\u1eefng profile \u0111\u00e3 l\u1ecdc b\u1ecb m\u1ea5t d\u1eef li\u1ec7u.<\/p>\n

T\u1ed1t nh\u1ea5t l\u00e0 n\u00ean lo\u1ea1i tr\u1eeb c\u00e1c truy c\u1eadp n\u1ed9i b\u1ed9 b\u1eb1ng d\u1ea3i IP (ho\u1eb7c m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 t\u01b0\u01a1ng t\u1ef1 kh\u00e1c) v\u00ec nh\u1eefng truy c\u1eadp n\u00e0y c\u00f3 th\u1ec3 l\u00e0 t\u1eeb nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n, v\u00e0 \u0111\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a trang web, v\u00ec th\u1ebf l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp n\u00e0y c\u00f3 th\u1ec3 l\u00e0m l\u1ec7ch s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea c\u1ee7a b\u1ea1n. V\u00ed d\u1ee5 trung t\u00e2m cu\u1ed9c g\u1ecdi \u0111ang x\u1eed l\u00fd c\u00e1c \u0111\u01a1n h\u00e0ng \u0111i\u1ec7n tho\u1ea1i s\u1eed d\u1ee5ng trang web c\u1ee7a b\u1ea1n. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n nhi\u1ec1u so v\u1edbi l\u01b0\u1ee3ng truy c\u1eadp th\u1ef1c s\u1ef1 v\u00e0o trang web c\u1ee7a b\u1ea1n.<\/p>\n

Sai l\u1ea7m 5: So s\u00e1nh kh\u1eadp khi\u1ec5ng<\/strong>
\nGoogle Analytics cho ph\u00e9p b\u1ea1n d\u1ec5 d\u00e0ng t\u1ea1o ra c\u00e1c b\u00e1o c\u00e1o v\u1edbi s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea chuy\u1ec3n \u0111\u1ed5i. \u0110i\u1ec1u n\u00e0y c\u00f3 m\u1eb7t t\u1ed1t v\u00e0 c\u0169ng c\u00f3 m\u1eb7t x\u1ea5u: \u0111\u00f3 l\u00e0 d\u1ec5 d\u00e0ng t\u1ea1o ra c\u00e1c s\u1ed1 li\u1ec7u kh\u00f4ng ch\u00ednh x\u00e1c v\u00e0 c\u0103n c\u1ee9 v\u00e0o ph\u1ea7n c\u00f2n l\u1ea1i c\u1ee7a ph\u00e2n t\u00edch c\u1ee7a b\u1ea1n ho\u1eb7c b\u00e1o c\u00e1o d\u1ef1a v\u00e0o c\u00e1c d\u1eef li\u1ec7u t\u1ed3i.<\/p>\n

C\u00f3 l\u1ebd cu\u1ed9c \u0111\u1ed1i tho\u1ea1i n\u00e0y nghe c\u00f3 v\u1ebb quen thu\u1ed9c v\u1edbi b\u1ea1n: \u201cTu\u1ea7n n\u00e0y, ch\u00fang t\u00f4i \u0111\u00e3 c\u00f3 m\u1ed9t t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u00e0 4% \u2013 nh\u01b0ng ch\u00fang t\u00f4i th\u01b0\u1eddng c\u00f3 t\u1ef7 l\u1ec7 trung b\u00ecnh l\u00e0 4,5%, v\u00ec v\u1eady ch\u00fang t\u00f4i c\u1ea7n ph\u1ea3i s\u1eeda l\u1ea1i t\u1ef7 l\u1ec7 n\u00e0y\u201d. Tuy nhi\u00ean, \u0111\u00f3 l\u00e0 m\u1ed9t \u00fd t\u01b0\u1edfng sai l\u1ea7m cho b\u1ea1n v\u00e0 \u0111\u1ed3ng nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 chuy\u1ec3n bi\u1ebfn kinh doanh th\u1ef1c s\u1ef1. Khi l\u1ea5y d\u1eef li\u1ec7u tr\u00ean m\u1ed9t ph\u1ea1m vi ng\u00e0y th\u00e1ng c\u1ee5 th\u1ec3, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u00e3 b\u1ecf l\u1ee1 m\u1ea5t d\u1eef li\u1ec7u cao nh\u1ea5t h\u00e0ng tu\u1ea7n ho\u1eb7c h\u00e0ng th\u00e1ng, m\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y l\u1ea1i c\u00f3 th\u1ec3 t\u1ea1o ra s\u1ef1 chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n. C\u0169ng c\u00f3 th\u1ec3 l\u00e0 b\u1ea1n s\u1ebd lo\u1ea1i tr\u1eeb nh\u1eefng ng\u00e0y c\u00f3 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i th\u1ea5p. C\u00f3 m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 kh\u00e1c m\u00e0 b\u1ea1n c\u1ea7n c\u00e2n nh\u1eafc xem x\u00e9t nh\u01b0 s\u1ef1 thay \u0111\u1ed5i theo m\u00f9a, doanh s\u1ed1 khi b\u00e1n h\u00e0ng gi\u1ea3i ph\u00f3ng m\u1eb7t b\u1eb1ng ho\u1eb7c c\u00e1c chi\u1ebfn d\u1ecbch email c\u1ee7a b\u1ea1n.<\/p>\n

Th\u01b0\u1eddng th\u00ec c\u00e1c d\u1eef li\u1ec7u chuy\u1ec3n \u0111\u1ed5i b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c t\u1eeb Google Analytics th\u00ec kh\u00e1c nhau v\u1ec1 doanh thu b\u00e1n h\u00e0ng so v\u1edbi s\u1ed1 li\u1ec7u l\u1ea5y t\u1eeb c\u00e1c ngu\u1ed3n kh\u00e1c c\u1ee7a doanh nghi\u1ec7p. Kho\u1ea3n doanh thu n\u00e0y ho\u1eb7c c\u00e1c s\u1ed1 li\u1ec7u kh\u00e1c c\u00f3 th\u1ec3 bao g\u1ed3m l\u01b0u l\u01b0\u1ee3ng PPC (pay per click) \u0111\u1ebfn t\u1eeb c\u00e1c trang t\u00ecm ki\u1ebfm nh\u01b0 trang \u0111\u00edch \u2013 ch\u1ee9a d\u1eef li\u1ec7u n\u00ean lo\u1ea1i b\u1ecf nh\u01b0 ph\u00e2n kh\u00fac truy c\u1eadp t\u00ecm ki\u1ebfm trang web, b\u1edfi v\u00ec kh\u00e1ch truy c\u1eadp\u00a0kh\u00f4ng th\u1ef1c s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u00e0o h\u1ed9p t\u00ecm ki\u1ebfm.<\/p>\n

B\u1ea1n n\u00ean bi\u1ebft r\u1eb1ng g\u1ea7n \u0111\u00e2y Google \u0111\u00e3 ph\u00e1t h\u00e0nh m\u1ed9t c\u00f4ng c\u1ee5 Universal Analytics m\u1edbi, bao g\u1ed3m m\u1ed9t s\u1ed1 thay \u0111\u1ed5i quan tr\u1ecdng m\u00e0 ch\u00fang ta s\u1ebd r\u1ea5t h\u1ee9ng th\u00fa \u0111\u1ec3 t\u00ecm hi\u1ec3u. Ch\u00fang ta v\u1eabn \u0111ang ch\u1edd \u0111\u1ee3i \u0111\u1ec3 xem c\u00f3 th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng l\u1ee3i \u00edch g\u00ec t\u1eeb \u0111\u00f3, nh\u01b0ng c\u00e1 nh\u00e2n t\u00f4i l\u1ea1i vui v\u00ec s\u1ed1 l\u01b0\u1ee3ng y\u1ebfu t\u1ed1 t\u00f9y ch\u1ec9nh \u0111\u01b0\u1ee3c cung c\u1ea5p \u0111\u00e3 t\u0103ng l\u00ean \u0111\u1ed1i v\u1edbi ch\u1ee7 t\u00e0i kho\u1ea3n b\u00ecnh th\u01b0\u1eddng v\u00e0 cao c\u1ea5p.<\/p>\n

C\u00e1c d\u1eef li\u1ec7u trong Google Analytics c\u00f3 th\u1ec3 gi\u00fap ch\u00fang ta \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh v\u1ec1 m\u1ed9t s\u1ed1 thay \u0111\u1ed5i \u0111\u1ed1i v\u1edbi t\u00ecm ki\u1ebfm trang web, s\u1ea3n ph\u1ea9m v\u00e0 thi\u1ebft k\u1ebf \u0111i\u1ec1u h\u01b0\u1edbng, t\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 gi\u00fap t\u0103ng nhanh c\u01a1 h\u1ed9i c\u1ee7a b\u1ea1n \u0111\u1ec3 c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 t\u1ea1o ra nhi\u1ec1u doanh thu h\u01a1n. Ch\u1ec9 c\u1ea7n \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm d\u1eef li\u1ec7u n\u00e0y v\u1edbi m\u1ed9t c\u00e1i nh\u00ecn nghi\u00eam t\u00fac, v\u00e0 s\u1ef1 tinh ch\u1ec9nh Google Analytics th\u00ec c\u00e1c k\u1ebft qu\u1ea3 s\u1ebd v\u00f4 c\u00f9ng\u00a0\u00fd ngh\u0129a.<\/p>\n

B\u00e0i li\u00ean quan: Google Analytics v\u00e0 nh\u1eefng con s\u1ed1 bi\u1ebft n\u00f3i<\/em><\/p>\n

Ngu\u1ed3n: moz.com<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Tuy nhi\u00ean, n\u1ebfu kh\u00f4ng bi\u1ebft c\u00e1ch di\u1ec5n gi\u1ea3i nh\u1eefng d\u1eef li\u1ec7u v\u00e0 kh\u00f4ng hi\u1ec3u nh\u1eefng g\u00ec c\u00f4ng c\u1ee5 n\u00e0y th\u1ec3 hi\u1ec7n th\u00ec b\u1ea1n c\u0169ng kh\u00f4ng th\u1ec3 nh\u00ecn ra \u0111\u01b0\u1ee3c b\u1ee9c tranh t\u1ed5ng th\u1ec3. V\u00ed d\u1ee5, b\u1ea1n c\u00f3 th\u1ec3 qu\u00e1 t\u1eadp trung v\u00e0o s\u1ed1 li\u1ec7u t\u1ed5ng trong khi s\u1ed1 li\u1ec7u \u0111\u00f3 c\u00f3 th\u1ec3 s\u1ebd c\u00f3 \u00fd ngh\u0129a h\u01a1n n\u1ebfu b\u1ea1n d\u00f9ng n\u00f3 \u0111\u1ec3 t\u00ecm ki\u1ebfm xu h\u01b0\u1edbng ho\u1eb7c so s\u00e1nh c\u00e1c ph\u00e2n \u0111o\u1ea1n kh\u00e1c nhau c\u1ee7a d\u1eef li\u1ec7u. Ho\u1eb7c l\u00e0 c\u00f3 th\u1ec3 b\u1ea1n s\u1ebd v\u00f4 t\u00ecnh b\u1ecf qua m\u1ed9t s\u1ed1 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp m\u00e0 l\u1ebd ra b\u1ea1n n\u00ean \u0111o l\u01b0\u1eddng.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56614"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=56614"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56614\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=56614"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=56614"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=56614"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}