{"id":56619,"date":"2023-12-20T18:55:57","date_gmt":"2023-12-20T11:55:57","guid":{"rendered":"https:\/\/masterskills.org\/blog\/sau-chi-dan-marketing-chuyen-nghiep-cho-startup.html"},"modified":"2023-12-20T18:55:57","modified_gmt":"2023-12-20T11:55:57","slug":"sau-chi-dan-marketing-chuyen-nghiep-cho-startup","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/sau-chi-dan-marketing-chuyen-nghiep-cho-startup.html","title":{"rendered":"S\u00e1u Ch\u1ec9 D\u1eabn Marketing Chuy\u00ean Nghi\u1ec7p Cho Startup"},"content":{"rendered":"
Startup (C\u00f4ng ty kh\u1edfi nghi\u1ec7p) ng\u00e0y c\u00e0ng chi\u1ebfm \u01b0u th\u1ebf tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c l\u0129nh v\u1ef1c, t\u1eeb ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe \u0111\u1ebfn gi\u00e1o d\u1ee5c, truy\u1ec1n th\u00f4ng,\u2026.\u00a0C\u00e1c th\u01b0\u01a1ng hi\u1ec7u li\u00ean t\u1ee5c c\u1ed1 g\u1eafng thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n
\"B\u1ea1n<\/p>\n

B\u1ea1n n\u00ean hi\u1ec3u r\u00f5 v\u1ec1 kh\u00e1i ni\u1ec7m Marketing tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u<\/p>\n<\/div>\n

V\u1eady, l\u00e0m sao \u0111\u1ec3 startup c\u1ee7a b\u1ea1n \u0111i tr\u01b0\u1edbc \u0111\u1ed1i th\u1ee7? H\u00e3y x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u v\u00e0 uy t\u00edn m\u00e0 t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u ph\u1ea3i y\u00eau m\u1ebfn. Ch\u1ec9 c\u00f3 s\u1ea3n ph\u1ea9m t\u1ed1t l\u00e0 ch\u01b0a \u0111\u1ee7. H\u00e3y \u0111\u1ea3m b\u1ea3o d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c ho\u00e0n h\u1ea3o, t\u1eeb t\u1ed5ng \u0111\u00e0i t\u01b0 v\u1ea5n, h\u1ec7 th\u1ed1ng g\u1eedi tin nh\u1eafn, \u0111\u1ebfn\u00a0c\u1eeda s\u1ed5 chat h\u1ed7 tr\u1ee3 tr\u1ef1c tuy\u1ebfn\u00a0n\u00ean \u0111\u01b0\u1ee3c ho\u1ea1t \u0111\u1ed9ng li\u00ean t\u1ee5c. B\u00ean c\u1ea1nh \u0111\u00f3, h\u00e3y x\u00e2y d\u1ef1ng m\u1ed9t k\u1ebf ho\u1ea1ch \u0111\u1ec3 khoanh v\u00f9ng th\u1ecb tr\u01b0\u1eddng ngay l\u00fac n\u00e0y.<\/p>\n

Sau \u0111\u00e2y l\u00e0 s\u00e1u ch\u1ec9 d\u1eabn marketing s\u1ebd gi\u00fap b\u1ea1n gi\u00e0nh \u0111\u01b0\u1ee3c v\u1ecb th\u1ebf m\u00e0 b\u1ea1n x\u1ee9ng \u0111\u00e1ng:<\/p>\n

1. X\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn d\u1ecbch email h\u1ea5p d\u1eabn<\/strong>
\n\u0110\u1eebng g\u1eedi v\u00e0o danh s\u00e1ch email c\u1ee7a b\u1ea1n c\u00e1c b\u00e1o c\u00e1o t\u00e0i ch\u00ednh h\u00e0ng th\u00e1ng. Ch\u00fang qu\u00e1 nh\u00e0m ch\u00e1n v\u00e0 kh\u00e1ch h\u00e0ng s\u1ebd\u00a0ch\u1eb3ng th\u00e8m quan t\u00e2m. H\u00e3y thu\u00ea m\u1ed9t copywriter \u0111\u1ec3 c\u00f3 th\u1ec3 cung c\u1ea5p cho kh\u00e1ch h\u00e0ng nh\u1eefng tin t\u1ee9c ch\u1ecdn l\u1ecdc nh\u1ea5t. Email c\u1ea7n cung c\u1ea5p th\u00f4ng tin c\u00f3 gi\u00e1 tr\u1ecb li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m m\u1edbi ho\u1eb7c l\u00e0m gia t\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m m\u00e0 kh\u00e1ch h\u00e0ng \u0111ang s\u1eed d\u1ee5ng.<\/p>\n

H\u00e3y ch\u00fa tr\u1ecdng \u0111\u1ebfn nh\u1eefng kh\u00e1ch h\u00e0ng \u0111ang s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n theo m\u1ed9t c\u00e1ch kh\u00e1c. \u0110i\u1ec1u then ch\u1ed1t l\u00e0 cho kh\u00e1ch h\u00e0ng c\u01a1 h\u1ed9i h\u1ecdc h\u1ecfi v\u00e0 ph\u00e1t tri\u1ec3n c\u00f9ng c\u00f4ng ty b\u1ea1n.<\/p>\n

2. L\u00e0m Vlog<\/strong>
\nH\u00e3y b\u1eaft \u0111\u1ea7u m\u1ed9t video blog ngay h\u00f4m nay! H\u01a1n 75% m\u1ecdi ng\u01b0\u1eddi xem video online h\u00e0ng tu\u1ea7n. B\u1ea1n kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i t\u1ed1n ti\u1ec1n hay m\u1ea5t th\u00ec gi\u1edd qu\u00e1 nhi\u1ec1u v\u00e0o vi\u1ec7c n\u00e0y. M\u1ed9t video ba ph\u00fat \u0111\u01a1n gi\u1ea3n c\u00f3 th\u1ec3 mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao. H\u00e3y tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi FAQs ho\u1eb7c gi\u1ea3i quy\u1ebft m\u1ed9t ch\u1ee7 \u0111\u1ec1 c\u1ee5 th\u1ec3 n\u00e0o \u0111\u00f3.<\/p>\n

Sau \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 t\u1ea3i\u00a0video c\u1ee7a m\u00ecnh l\u00ean Youtube. B\u1eb1ng c\u00e1c video Youtube, doanh nghi\u1ec7p c\u1ee7a b\u1ea1n s\u1ebd gi\u00e0nh \u0111\u01b0\u1ee3c v\u1ecb th\u1ebf v\u00e0 gia t\u0103ng quy\u1ec1n l\u1ef1c trong l\u0129nh v\u1ef1c c\u1ee7a n\u00f3. B\u00ean c\u1ea1nh \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng theo d\u00f5i s\u1ef1 ti\u1ebfn b\u1ed9 c\u1ee7a m\u00ecnh theo c\u00e1c giai \u0111o\u1ea1n v\u00e0 thu h\u00fat nhi\u1ec1u ng\u01b0\u1eddi xem h\u01a1n.<\/p>\n

3. Y\u00eau c\u1ea7u kh\u00e1ch h\u00e0ng ph\u1ea3n h\u1ed3i<\/strong>
\nKh\u00e1ch h\u00e0ng ngh\u0129 nh\u01b0 th\u1ebf n\u00e0o v\u1ec1 s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n? \u0110\u1eebng c\u1ee9 t\u1ef1 nhi\u00ean cho m\u00ecnh l\u00e0 nh\u1ea5t. H\u00e3y tr\u1ef1c ti\u1ebfp y\u00eau c\u1ea7u kh\u00e1ch h\u00e0ng ph\u1ea3n h\u1ed3i trong l\u1ea7n gh\u00e9 th\u0103m ti\u1ebfp theo c\u1ee7a h\u1ecd, ho\u1eb7c g\u1eedi email kh\u1ea3o s\u00e1t cho danh s\u00e1ch li\u00ean l\u1ea1c c\u1ee7a b\u1ea1n.<\/p>\n

\"Ph\u1ea3n<\/p>\n

Ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng gi\u00fap doanh nghi\u1ec7p b\u1ea1n ti\u1ebfn xa h\u01a1n<\/p>\n<\/div>\n

N\u1ebfu b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm nh\u1eefng ph\u1ea3n h\u1ed3i ch\u00e2n th\u1ef1c, b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm c\u00f4ng ty c\u1ee7a m\u00ecnh tr\u00ean Google. H\u00e3y ki\u1ec3m tra Yelp reviews. C\u00e0ng bi\u1ebft nhi\u1ec1u, b\u1ea1n c\u00e0ng c\u00f3 th\u1ec3 ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n.<\/p>\n

4. Th\u01b0\u1eddng xuy\u00ean c\u1eadp nh\u1eadt tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/strong>
\nCh\u1eb3ng ai l\u1ea1i \u0111i th\u00edch m\u1ed9t Facebook page v\u1edbi nh\u1eefng b\u00e0i \u0111\u0103ng g\u1ea7n \u0111\u00e2y nh\u1ea5t t\u1eeb th\u00e1ng 11\/2012. H\u00e3y gi\u00fap nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i b\u1ea1n c\u1eadp nh\u1eadt c\u00e1c xu h\u01b0\u1edbng m\u1edbi v\u00e0 c\u00e1c m\u1eb9o h\u1eefu d\u1ee5ng m\u1ed9t c\u00e1ch k\u1ecbp th\u1eddi nh\u1ea5t.<\/p>\n

\u0110\u1ec3 gi\u1ea3m \u00e1p l\u1ef1c c\u1ee7a vi\u1ec7c c\u1eadp nh\u1eadt m\u1ea1ng x\u00e3 h\u1ed9i, b\u1ea1n ch\u1ec9 n\u00ean duy tr\u00ec m\u1ed9t ho\u1eb7c hai k\u00eanh. \u0110\u1ed3ng th\u1eddi, l\u00ean k\u1ebf ho\u1ea1ch cho vi\u1ec7c \u0111\u0103ng b\u00e0i\u00a0v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 HootSuite hay Tweetdeck.<\/p>\n

5. Cung c\u1ea5p b\u1ea3n d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed<\/strong>
\n\u0110\u01b0\u1ee3c r\u1ed3i, t\u00f4i bi\u1ebft b\u1ea1n kinh doanh \u0111\u1ec3 ki\u1ebfm ti\u1ec1n. Tuy nhi\u00ean, \u0111\u00f4i khi b\u1ea1n c\u1ea7n chi ra m\u1ed9t ch\u00fat \u0111\u1ec3 ki\u1ebfm v\u00e0o nhi\u1ec1u h\u01a1n. H\u00e3y th\u1eed cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed ho\u1eb7c c\u00e1c s\u1ea3n ph\u1ea9m d\u00f9ng th\u1eed. C\u00e2n b\u1eb1ng c\u00e1c kho\u1ea3n chi\u1ebft kh\u1ea5u; ho\u1eb7c th\u1eed nghi\u1ec7m v\u1edbi Groupon (mua theo nh\u00f3m).<\/p>\n

Ng\u01b0\u1eddi ta th\u01b0\u1eddng ng\u1ea7n ng\u1ea1i khi th\u1eed c\u00e1c th\u1ee9 m\u1edbi. V\u1eady, h\u00e3y x\u00f3a b\u1ecf s\u1ef1 ng\u1ea7n ng\u1ea1i \u0111\u00f3 v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m mi\u1ec5n ph\u00ed. V\u1edbi m\u1ed9t k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c, nh\u1eefng ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng b\u00e1 n\u00e0y c\u00f3 th\u1ec3 cung c\u1ea5p cho b\u1ea1n nhi\u1ec1u d\u1eef li\u1ec7u nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng h\u01a1n.<\/p>\n

6. Ho\u1ea1t \u0111\u1ed9ng t\u1eeb thi\u1ec7n<\/strong>
\nL\u00e0m th\u1ebf n\u00e0o startup c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 ho\u1ea1t \u0111\u1ed9ng t\u1eeb thi\u1ec7n t\u1ed1t h\u01a1n? \u0110\u1eebng ch\u1ec9 ngh\u0129 \u0111\u1ebfn vi\u1ec7c quy\u00ean t\u1eb7ng ti\u1ec1n c\u1ee7a. Thay v\u00e0o \u0111\u00f3, h\u00e3y cung c\u1ea5p c\u00e1c l\u1edbp h\u1ecdc ph\u00e1t tri\u1ec3n ngh\u1ec1 nghi\u1ec7p cho c\u00e1c th\u00e0nh vi\u00ean phi l\u1ee3i nhu\u1eadn trong \u0111\u1ecba ph\u01b0\u01a1ng b\u1ea1n.<\/p>\n

M\u1eddi \u0111\u1ed9i ng\u0169 c\u1ee7a b\u1ea1n l\u1eadp qu\u1ea7y h\u00e0ng t\u1ea1i m\u1ed9t s\u1ef1 ki\u1ec7n t\u00ecnh nguy\u1ec7n th\u01b0\u1eddng ni\u00ean. S\u1ef1 tham gia c\u1ee7a doanh nghi\u1ec7p b\u1ea1n s\u1ebd th\u1ec3 hi\u1ec7n mong mu\u1ed1n h\u1ed7 tr\u1ee3 c\u1ed9ng \u0111\u1ed3ng v\u00e0 gi\u1edbi thi\u1ec7u b\u1ea1n t\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n

Marketing l\u00e0 c\u00f4ng vi\u1ec7c kh\u00f3 kh\u0103n, \u0111\u1eb7c bi\u1ec7t v\u1edbi c\u00e1c startup. Tuy nhi\u00ean, v\u1edbi chi\u1ebfn l\u01b0\u1ee3c v\u00e0 s\u1ef1 kh\u00e9o l\u00e9o, c\u00e1c doanh nghi\u1ec7p m\u1edbi c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n v\u00e0 m\u1edf r\u1ed9ng m\u1ea1ng l\u01b0\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd. H\u00e3y s\u1eed d\u1ee5ng nh\u1eefng ch\u1ec9 d\u1eabn tr\u00ean \u0111\u1ec3 bi\u1ebfn doanh nghi\u1ec7p b\u1ea1n t\u1eeb m\u1ed9t \u201cma m\u1edbi\u201d th\u00e0nh m\u1ed9t chuy\u00ean gia trong ng\u00e0nh. H\u00e3y c\u00f9ng th\u1ea3o lu\u1eadn quan \u0111i\u1ec3m c\u1ee7a b\u1ea1n v\u1edbi Subiz \u1edf ph\u1ea7n b\u00ecnh lu\u1eadn b\u00ean d\u01b0\u1edbi nh\u00e9!<\/p>\n

B\u00e0i li\u00ean quan: K\u1ec9 nguy\u00ean c\u1ee7a Real-Time Marketing: Th\u1ea5u hi\u1ec3u nhu c\u1ea7u kh\u00e1ch h\u00e0ng<\/em><\/p>\n

Ngu\u1ed3n: huffingtonpost.com<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Startup (C\u00f4ng ty kh\u1edfi nghi\u1ec7p) ng\u00e0y c\u00e0ng chi\u1ebfm \u01b0u th\u1ebf tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c l\u0129nh v\u1ef1c, t\u1eeb ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe \u0111\u1ebfn gi\u00e1o d\u1ee5c, truy\u1ec1n th\u00f4ng,\u2026.\u00a0C\u00e1c th\u01b0\u01a1ng hi\u1ec7u li\u00ean t\u1ee5c c\u1ed1 g\u1eafng thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng. B\u1ea1n n\u00ean hi\u1ec3u r\u00f5 v\u1ec1 kh\u00e1i ni\u1ec7m Marketing tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u V\u1eady, l\u00e0m sao […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56619"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=56619"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56619\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=56619"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=56619"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=56619"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}