{"id":56626,"date":"2023-12-20T18:59:07","date_gmt":"2023-12-20T11:59:07","guid":{"rendered":"https:\/\/masterskills.org\/blog\/cong-cu-thuoc-do-hieu-qua-ty-le-chuyen-doi.html"},"modified":"2023-12-20T18:59:07","modified_gmt":"2023-12-20T11:59:07","slug":"cong-cu-thuoc-do-hieu-qua-ty-le-chuyen-doi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/cong-cu-thuoc-do-hieu-qua-ty-le-chuyen-doi.html","title":{"rendered":"[C\u00f4ng c\u1ee5] \u2013 Th\u01b0\u1edbc \u0111o hi\u1ec7u qu\u1ea3 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i"},"content":{"rendered":"<div id=\"test\">M\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t website \u0111\u00f3 l\u00e0 vi\u1ec7c b\u1ea1n ph\u1ea3i c\u00e2n \u0111ong, \u0111o \u0111\u1ebfm \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 c\u1ee7a ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng \u0111ang di\u1ec5n ra nh\u01b0 th\u1ebf n\u00e0o. \u0110\u1ec3 t\u1eeb \u0111\u00f3 c\u00f3 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n ph\u00f9 h\u1ee3p trong l\u00e2u d\u00e0i.<\/p>\n<p>Traffic l\u00e0 quan tr\u1ecdng, s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch truy c\u1eadp l\u1edbn l\u00e0 c\u1ea7n thi\u1ebft, tuy nhi\u00ean \u0111i\u1ec1u \u0111\u00f3 c\u00f3 khi\u1ebfn h\u1ecd tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n hay kh\u00f4ng th\u00ec \u0111\u00e2y m\u1edbi ch\u00ednh l\u00e0 nhi\u1ec7m v\u1ee5 c\u1ee7a b\u1ea1n. B\u1ea1n c\u1ea7n ph\u1ea3i bi\u1ebft \u0111\u01b0\u1ee3c c\u1ee5 th\u1ec3 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (Conversion Rate) c\u1ee7a b\u1ea1n l\u00e0 bao nhi\u00eau t\u1ea1i b\u1ea5t c\u1ee9 th\u1eddi \u0111i\u1ec3m n\u00e0o v\u00e0 khi c\u1ea7n b\u1ea1n ph\u1ea3i x\u00e1c \u0111\u1ecbnh r\u00f5 n\u00f3 \u0111ang t\u0103ng l\u00ean hay c\u00f3 chi\u1ec1u h\u01b0\u1edbng gi\u1ea3m \u0111i.<\/p>\n<p>V\u1eady l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u1ea1n ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c t\u1ef7 l\u1ec7 n\u00e0y m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng nh\u1ea5t? H\u00e3y th\u1eed xem c\u00f4ng c\u1ee5 m\u00e0 Subiz gi\u1edbi thi\u1ec7u d\u01b0\u1edbi \u0111\u00e2y gi\u00fap \u00edch \u0111\u01b0\u1ee3c g\u00ec cho b\u1ea1n nh\u00e9!<\/p>\n<p><object><\/object><\/p>\n<p><strong>Gi\u1ea3i ngh\u0129a:<\/strong><\/p>\n<ul>\n<li>Website visitors: t\u1ed5ng s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch truy c\u1eadp v\u00e0o website trong m\u1ed9t th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh (tu\u1ea7n, th\u00e1ng, qu\u00fd ho\u1eb7c n\u0103m).<\/li>\n<li>Average Order Amount: gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng trung b\u00ecnh c\u1ee7a doanh nghi\u1ec7p b\u1ea1n.<\/li>\n<li>Total Orders: t\u1ed5ng s\u1ed1 l\u01b0\u1ee3ng \u0111\u01a1n h\u00e0ng trong m\u1ed9t th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh t\u01b0\u01a1ng \u1ee9ng (tu\u1ea7n, th\u00e1ng, qu\u00fd ho\u1eb7c n\u0103m).<\/li>\n<li>Current Conversion Rate: l\u00e0 t\u1ec9 l\u1ec7 ph\u1ea7n tr\u0103m s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng mua s\u1eafm so v\u1edbi l\u01b0\u1ee3ng kh\u00e1ch truy c\u1eadp v\u00e0o website \u1edf th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i. C\u00e1ch t\u00ednh: Current Conversion Rate = Total Orders \/ Website visitors.<\/li>\n<li>Current Total Sales: t\u1ed5ng doanh thu hi\u1ec7n t\u1ea1i c\u1ee7a doanh nghi\u1ec7p b\u1ea1n.<\/li>\n<li>Current Sales Per Visitor: m\u1ed7i kh\u00e1ch truy c\u1eadp v\u00e0o website mang l\u1ea1i bao nhi\u00eau doanh thu cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n v\u00e0o th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i. C\u00e1ch t\u00ednh: Current Sales Per Visitor = Current Total Sales \/ Website visitors.<\/li>\n<li>New Conversion Rate: l\u00e0 t\u1ec9 l\u1ec7 ph\u1ea7n tr\u0103m s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng mua s\u1eafm so v\u1edbi l\u01b0\u1ee3ng kh\u00e1ch truy c\u1eadp v\u00e0o website \u1edf th\u1eddi \u0111i\u1ec3m t\u01b0\u01a1ng lai. C\u00e1ch t\u00ednh: New Conversion Rate = New Total Orders \/ Website visitors<\/li>\n<li>New Total Orders: t\u1ed5ng s\u1ed1 l\u01b0\u1ee3ng \u0111\u01a1n h\u00e0ng m\u1edbi trong c\u00f9ng m\u1ed9t th\u1eddi gian t\u01b0\u01a1ng \u1ee9ng.<\/li>\n<li>New Total Sales: t\u1ed5ng doanh thu m\u1edbi c\u1ee7a doanh nghi\u1ec7p.<\/li>\n<li>New Sales Per Visitor: m\u1ed7i kh\u00e1ch truy c\u1eadp v\u00e0o website mang l\u1ea1i bao nhi\u00eau doanh thu \u1edf th\u1eddi \u0111i\u1ec3m t\u01b0\u01a1ng lai. New Sales Per Visitor = New Total Sales \/ Website visitors.<\/li>\n<\/ul>\n<p>\u0110\u1ec3 v\u1eadn h\u00e0nh c\u00f4ng c\u1ee5 tr\u00ean r\u1ea5t \u0111\u01a1n gi\u1ea3n. X\u00e9t trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh, b\u1ea1n th\u1ed1ng k\u00ea \u0111\u01b0\u1ee3c s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch truy c\u1eadp, b\u1ea1n n\u1eafm \u0111\u01b0\u1ee3c con s\u1ed1 kh\u00e1ch h\u00e0ng (l\u01b0\u1ee3ng \u0111\u01a1n h\u00e0ng), v\u00e0 b\u1ea1n bi\u1ebft \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb trung b\u00ecnh m\u1ed7i \u0111\u01a1n h\u00e0ng m\u00e0 kh\u00e1ch h\u00e0ng \u0111\u00e3 thanh to\u00e1n, ch\u1ec9 c\u1ea7n \u0111i\u1ec1n c\u00e1c th\u00f4ng s\u1ed1, c\u00f4ng c\u1ee5 tr\u00ean s\u1ebd gi\u00fap b\u1ea1n bi\u1ebft t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u1ea1i th\u1eddi \u0111i\u1ec3m \u0111\u00f3 c\u00f3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau m\u00e0 b\u1ea1n \u0111\u00e3 \u0111\u1eb7t ra hay kh\u00f4ng.<\/p>\n<p>C\u00f9ng v\u1edbi gi\u1ea3 \u0111\u1ecbnh tr\u01b0\u1edbc \u0111\u00f3, b\u1ea1n mong mu\u1ed1n m\u1ed9t t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n, b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh c\u1ee5 th\u1ec3 \u0111\u01b0\u1ee3c con s\u1ed1 doanh thu m\u1edbi m\u00e0 b\u1ea1n ph\u1ea3i \u0111\u1ea1t \u0111\u01b0\u1ee3c n\u1ebfu kh\u00f4ng mu\u1ed1n ch\u1eadm ti\u1ebfn \u0111\u1ed9.<\/p>\n<p>T\u00f4i c\u00f3 th\u1ec3 l\u1ea5y m\u1ed9t v\u00ed d\u1ee5: Website b\u1ea1n s\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m h\u1ed7 tr\u1ee3 tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 t\u0103ng s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng. B\u1ea1n chi r\u1ea5t nhi\u1ec1u ti\u1ec1n \u0111\u1ec3 th\u1ef1c hi\u1ec7n qu\u1ea3ng c\u00e1o v\u00e0 l\u00f4i k\u00e9o \u0111\u01b0\u1ee3c 1,000 kh\u00e1ch truy c\u1eadp v\u00e0o trang web trong v\u00f2ng 1 tu\u1ea7n. Nh\u01b0ng b\u1ea1n ch\u1ec9 c\u00f3 10 kh\u00e1ch h\u00e0ng quy\u1ebft \u0111\u1ecbnh thanh to\u00e1n, v\u00e0 gi\u00e1 tr\u1ecb trung b\u00ecnh m\u1ed9t \u0111\u01a1n h\u00e0ng l\u00e0 kho\u1ea3ng 40$. T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u1ee7a b\u1ea1n l\u00fac n\u00e0y \u0111ang l\u00e0 1%.<\/p>\n<p>B\u1ea1n mu\u1ed1n n\u00e2ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i n\u00e0y l\u00ean 2%, th\u00ec thay v\u00ec d\u1eadm ch\u00e2n t\u1ea1i ch\u1ed7 v\u1edbi 10 kh\u00e1ch h\u00e0ng t\u1ef1 t\u00ecm \u0111\u1ebfn, gi\u1edd \u0111\u00e2y b\u1ea1n ph\u1ea3i ki\u1ebfm t\u1edbi 20 kh\u00e1ch h\u00e0ng m\u1edbi \u0111\u1ea1t \u0111\u01b0\u1ee3c ch\u1ec9 ti\u00eau. C\u00e1c bi\u1ec7n ph\u00e1p \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 t\u0103ng l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng l\u00ean nh\u01b0: s\u1eed d\u1ee5ng bubble chat m\u1ed9t c\u00e1ch thu h\u00fat \u0111\u1ec3 kh\u00e1ch h\u00e0ng nh\u1eadn bi\u1ebft \u0111\u01b0\u1ee3c b\u1ea1n lu\u00f4n s\u1eb5n s\u00e0ng h\u1ed7 tr\u1ee3; s\u1eed d\u1ee5ng l\u1eddi m\u1eddi chat t\u1ef1 \u0111\u1ed9ng \u0111\u1ec3 t\u0103ng s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u1edbi t\u1ea5t c\u1ea3 kh\u00e1ch truy c\u1eadp; t\u1eadp trung gi\u1ea3i quy\u1ebft c\u00e1c nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch h\u1ee3p l\u00fd\u2026.<\/p>\n<p>Qu\u00e1 tuy\u1ec7t v\u1eddi ph\u1ea3i kh\u00f4ng \u1ea1?<\/p>\n<p>\u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 tuy \u0111\u01a1n gi\u1ea3n nh\u01b0ng l\u1ea1i l\u00e0 tr\u1ee3 th\u1ee7 \u0111\u1eafc l\u1ef1c c\u1ee7a nh\u1eefng nh\u00e0 marketing online. H\u00e3y chia s\u1ebb k\u1ebft qu\u1ea3 c\u1ee7a b\u1ea1n v\u1edbi Subiz trong ph\u1ea7n comment \u1edf d\u01b0\u1edbi nh\u00e9. Ch\u00fac b\u1ea1n c\u00f3 m\u1ed9t con s\u1ed1 CR ho\u00e0n h\u1ea3o!<\/p>\n<p>B\u00e0i li\u00ean quan: <em>[C\u00f4ng c\u1ee5] \u2013 Th\u01b0\u1edbc \u0111o hi\u1ec7u qu\u1ea3 Email Marketing<\/em><\/p>\n<p><em>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0[C\u00f4ng c\u1ee5] \u2013 Th\u01b0\u1edbc \u0111o hi\u1ec7u qu\u1ea3 \u0111\u1ea7u t\u01b0 trong Marketing Online<\/em><\/p>\n<p style=\"text-align: right\">Ngu\u1ed3n: <em>entrepreneur.com<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Traffic l\u00e0 quan tr\u1ecdng, s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch truy c\u1eadp l\u1edbn l\u00e0 c\u1ea7n thi\u1ebft, tuy nhi\u00ean \u0111i\u1ec1u \u0111\u00f3 c\u00f3 khi\u1ebfn h\u1ecd tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n hay kh\u00f4ng th\u00ec \u0111\u00e2y m\u1edbi ch\u00ednh l\u00e0 nhi\u1ec7m v\u1ee5 c\u1ee7a b\u1ea1n. B\u1ea1n c\u1ea7n ph\u1ea3i bi\u1ebft \u0111\u01b0\u1ee3c c\u1ee5 th\u1ec3 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (Conversion Rate) c\u1ee7a b\u1ea1n l\u00e0 bao nhi\u00eau t\u1ea1i b\u1ea5t c\u1ee9 th\u1eddi \u0111i\u1ec3m n\u00e0o v\u00e0 khi c\u1ea7n b\u1ea1n ph\u1ea3i x\u00e1c \u0111\u1ecbnh r\u00f5 n\u00f3 \u0111ang t\u0103ng l\u00ean hay c\u00f3 chi\u1ec1u h\u01b0\u1edbng gi\u1ea3m \u0111i.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56626"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=56626"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56626\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=56626"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=56626"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=56626"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}