{"id":5663,"date":"2023-11-29T07:53:12","date_gmt":"2023-11-29T07:53:12","guid":{"rendered":"https:\/\/masterskills.org\/blog\/?p=5663"},"modified":"2023-11-29T23:39:03","modified_gmt":"2023-11-29T23:39:03","slug":"ban-co-dang-dot-tien-trung-bay-hang-hoa","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/ban-co-dang-dot-tien-trung-bay-hang-hoa.html","title":{"rendered":"B\u1ea1n c\u00f3 \u0111ang \u201c\u0111\u1ed1t ti\u1ec1n\u201d tr\u01b0ng b\u00e0y h\u00e0ng h\u00f3a?"},"content":{"rendered":"

Herb Sorenson, m\u1ed9t trong nh\u1eefng c\u00e1i t\u00ean h\u00e0ng \u0111\u1ea7u trong l\u0129nh v\u1ef1c nghi\u00ean c\u1ee9u ng\u01b0\u1eddi mua h\u00e0ng, \u0111\u00e3 ch\u1ec9 ra m\u1ed9t s\u1ef1 th\u1eadt \u0111\u00e1ng kinh ng\u1ea1c v\u00e0 c\u00f3 ch\u00fat \u0111\u00e1ng bu\u1ed3n: N\u1ebfu m\u1ed9t c\u1eeda h\u00e0ng thu h\u00fat \u0111\u01b0\u1ee3c 140 tri\u1ec7u l\u01b0\u1ee3t kh\u00e1ch h\u00e0ng m\u1ed7i tu\u1ea7n, s\u1ebd ch\u1ec9 c\u00f3 14 tri\u1ec7u kh\u00e1ch h\u00e0ng \u0111\u1ebfn g\u1ea7n c\u00e1c v\u1eadt li\u1ec7u tr\u01b0ng b\u00e0y trong c\u1eeda h\u00e0ng v\u00e0 5 tri\u1ec7u trong s\u1ed1 \u0111\u00f3 nh\u00ecn th\u1ea5y c\u00e1c v\u1eadt li\u1ec7u n\u00e0y. Cu\u1ed1i c\u00f9ng, ch\u1ec9 c\u00f3 v\u1ecfn v\u1eb9n 1000 ng\u01b0\u1eddi t\u01b0\u01a1ng t\u00e1c v\u1edbi ch\u00fang. N\u00f3i c\u00e1ch kh\u00e1c, t\u1ec9 l\u1ec7 \u0111\u1ec3 c\u00e1c v\u1eadt li\u1ec7u tr\u01b0ng b\u00e0y h\u00e0ng h\u00f3a th\u1ef1c s\u1ef1 c\u00f3 t\u00e1c \u0111\u1ed9ng t\u1edbi ng\u01b0\u1eddi mua h\u00e0ng l\u00e0 1000\/140 tri\u1ec7u.<\/p>\n

V\u1eady v\u00ec sao l\u1ea1i c\u00f3 hi\u1ec7n t\u01b0\u1ee3ng n\u00e0y?<\/b><\/h2>\n

Ng\u01b0\u1eddi mua h\u00e0ng hi\u1ebfm khi \u0111i h\u1ebft to\u00e0n b\u1ed9 c\u1eeda h\u00e0ng<\/b><\/h3>\n

Ph\u1ea7n l\u1edbn ng\u01b0\u1eddi mua h\u00e0ng ch\u1ec9 mua d\u01b0\u1edbi 5 m\u00f3n \u0111\u1ed3, v\u00e0 \u0111i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a h\u1ecd kh\u00f4ng c\u1ea7n d\u00e0nh th\u1eddi gian th\u0103m th\u00fa m\u1ecdi ng\u00f3c ng\u00e1ch trong c\u1eeda h\u00e0ng. Trung b\u00ecnh m\u1ed9t ng\u01b0\u1eddi mua h\u00e0ng ch\u1ec9 gh\u00e9 th\u0103m 33% (kho\u1ea3ng \u2153) \u00a0di\u1ec7n t\u00edch c\u1ee7a m\u1ed9t si\u00eau th\u1ecb nh\u1ecf v\u00e0 v\u1edbi \u0111\u1ea1i si\u00eau th\u1ecb, con s\u1ed1 n\u00e0y ch\u1ec9 nh\u1ec9nh h\u01a1n 12% m\u1ed9t ch\u00fat. Cho d\u00f9 b\u1ea1n n\u1ed7 l\u1ef1c l\u00e0m n\u1ed5i b\u1eadt c\u00e1c v\u1eadt li\u1ec7u tr\u01b0ng b\u00e0y c\u1ee7a m\u00ecnh, c\u00f3 kh\u1ea3 n\u0103ng ph\u1ea7n l\u1edbn ng\u01b0\u1eddi mua h\u00e0ng s\u1ebd ch\u1eb3ng bao gi\u1edd nh\u00ecn th\u1ea5y ch\u00fang n\u1ebfu ch\u00fang kh\u00f4ng n\u1eb1m trong ph\u1ea7n di\u1ec7n t\u00edch c\u1eeda h\u00e0ng m\u00e0 h\u1ecd th\u01b0\u1eddng gh\u00e9 th\u0103m.<\/p>\n

Ng\u01b0\u1eddi mua h\u00e0ng c\u00f3 t\u1ea7m nh\u00ecn h\u1ea1n ch\u1ebf<\/b><\/h3>\n

C\u1ea5u t\u1ea1o m\u1eaft \u1edf ph\u00eda tr\u01b0\u1edbc h\u1ed9p s\u1ecd \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c t\u1ea7m m\u1eaft c\u1ee7a m\u1ed9t ng\u01b0\u1eddi b\u00ecnh th\u01b0\u1eddng ch\u1ec9 \u0111\u1ea1t 130 \u0111\u1ed9. Do \u0111\u00f3, ng\u01b0\u1eddi mua h\u00e0ng ch\u1ec9 c\u00f3 th\u1ec3 nh\u00ecn th\u1ea5y 1\/3 nh\u1eefng v\u1eadt li\u1ec7u tr\u01b0ng b\u00e0y \u0111ang \u201cb\u1ee7a v\u00e2y\u201d l\u1ea5y h\u1ecd trong c\u1eeda h\u00e0ng. B\u00ean c\u1ea1nh \u0111\u00f3, h\u01b0\u1edbng nh\u00ecn v\u1ec1 ph\u00eda tr\u01b0\u1edbc khi di chuy\u1ec3n khi\u1ebfn cho nh\u1eefng v\u1eadt li\u1ec7u tr\u01b0ng b\u00e0y \u1edf ph\u00eda sau, tr\u00ean \u0111\u1ea7u hay ph\u00eda d\u01b0\u1edbi ng\u01b0\u1eddi mua h\u00e0ng s\u1ebd kh\u00f4ng c\u00f3 t\u00e1c \u0111\u1ed9ng g\u00ec l\u00ean nh\u1eadn th\u1ee9c c\u1ee7a h\u1ecd, cho d\u00f9 ch\u00fang \u0111\u01b0\u1ee3c b\u00e0i tr\u00ed r\u1ea5t g\u1ea7n \u0111\u00f3. \u0110\u1ec3 gia t\u0103ng kh\u1ea3 n\u0103ng \u0111\u01b0\u1ee3c ng\u01b0\u1eddi mua h\u00e0ng nh\u00ecn th\u1ea5y, v\u1eadt li\u1ec7u tr\u01b0ng b\u00e0y c\u1ea7n \u0111\u00e1p \u1ee9ng t\u1ed1i thi\u1ec3u 2 ti\u00eau ch\u00ed: n\u1eb1m trong t\u1ea7m m\u1eaft c\u1ee7a ng\u01b0\u1eddi mua h\u00e0ng v\u00e0 trong h\u01b0\u1edbng di chuy\u1ec3n c\u1ee7a h\u1ecd.<\/p>\n

Ng\u01b0\u1eddi mua h\u00e0ng th\u01b0\u1eddng di chuy\u1ec3n theo th\u00f3i quen<\/b><\/h3>\n

Khi mua s\u1eafm s\u1eefa b\u1ed9t t\u1ea1i c\u1eeda h\u00e0ng, ch\u1ec9 c\u00f3 6.9% c\u00e1c b\u00e0 m\u1eb9 t\u1ea1i ch\u00e2u \u00c1 nh\u1eadn th\u1ea5y s\u1ef1 t\u1ed3n t\u1ea1i c\u1ee7a m\u1ed9t gi\u00e1 s\u1eefa b\u1ed9t \u201ckh\u1ed5ng l\u1ed3\u201d \u0111\u01b0\u1ee3c trang tr\u00ed n\u1ed5i b\u1eadt t\u1ea1i ngay d\u00e3y h\u00e0ng \u0111\u1ea7u ti\u00ean. Th\u00f3i quen mua h\u00e0ng l\u00e0 m\u1ed9t trong nh\u1eefng tr\u1edf ng\u1ea1i kh\u00e1c m\u00e0 trade marketers g\u1eb7p ph\u1ea3i tr\u00ean con \u0111\u01b0\u1eddng chinh ph\u1ee5c ng\u01b0\u1eddi mua h\u00e0ng. Nghi\u00ean c\u1ee9u cho th\u1ea5y ph\u1ea7n l\u1edbn ng\u01b0\u1eddi mua h\u00e0ng di chuy\u1ec3n trong c\u1eeda h\u00e0ng theo nh\u1eefng \u201ctuy\u1ebfn \u0111\u01b0\u1eddng\u201d \u0111\u00e3 \u0111\u01b0\u1ee3c v\u1ea1ch s\u1eb5n trong t\u00e2m tr\u00ed t\u1eeb nh\u1eefng kinh nghi\u1ec7m mua s\u1eafm trong qu\u00e1 kh\u1ee9. H\u1ecd t\u1eadp trung cho vi\u1ec7c t\u00ecm \u0111\u01b0\u1eddng nhanh nh\u1ea5t \u0111\u1ebfn v\u1edbi m\u00f3n h\u00e0ng m\u00ecnh c\u1ea7n mua, thay v\u00ec quan s\u00e1t v\u00e0 kh\u00e1m ph\u00e1 xung quanh. Trong tr\u1ea1ng th\u00e1i t\u1eadp trung n\u00e0y, ng\u01b0\u1eddi mua h\u00e0ng c\u00e0ng d\u1ec5 b\u1ecf l\u1ee1 nh\u1eefng v\u1eadt li\u1ec7u tr\u01b0ng b\u00e0y kh\u00f4ng li\u00ean quan t\u1edbi nhu c\u1ea7u t\u1ee9c kh\u1eafc c\u1ee7a m\u00ecnh, v\u00e0 t\u1ea7m m\u1eaft c\u1ee7a h\u1ecd gi\u1ea3m xu\u1ed1ng ch\u1ec9 c\u00f2n 2 \u0111\u1ed9. K\u1ebft qu\u1ea3 l\u00e0 nh\u1eefng v\u1eadt li\u1ec7u tr\u01b0ng b\u00e0y r\u01a1i v\u00e0o \u0111\u00fang t\u1ea7m m\u1eaft c\u1ee7a h\u1ecd v\u1eabn c\u00f3 nguy c\u01a1 kh\u00f4ng \u0111\u01b0\u1ee3c ch\u00fa \u00fd t\u1edbi.<\/p>\n

Trade marketers c\u00f3 th\u1ec3 l\u00e0m g\u00ec?<\/b><\/h2>\n
    \n
  • T\u1eadp trung v\u00e0o m\u1ed9t nh\u00f3m kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3:<\/strong>\u00a0H\u00e3y thu h\u1eb9p nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n v\u00e0 th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u k\u0129 l\u01b0\u1ee1ng, t\u1eeb kho\u1ea3ng di\u1ec7n t\u00edch si\u00eau th\u1ecb h\u1ecd th\u01b0\u1eddng gh\u00e9 th\u0103m, l\u1ed9 tr\u00ecnh di chuy\u1ec3n c\u1ee7a h\u1ecd c\u00f9ng nh\u1eefng h\u00e0nh vi, th\u00f3i quen mua s\u1eafm kh\u00e1c. Nh\u1eefng nghi\u00ean c\u1ee9u n\u00e0y s\u1ebd gi\u00fap b\u1ea1n c\u00f3 m\u1ed9t \u0111\u1ecbnh h\u01b0\u1edbng r\u00f5 r\u00e0ng h\u01a1n v\u1ec1 c\u00e1ch th\u1ee9c s\u1eafp \u0111\u1eb7t v\u00e0 ph\u00e2n b\u1ed5 v\u1eadt li\u1ec7u tr\u01b0ng b\u00e0y v\u1edbi kh\u1ea3 n\u0103ng th\u00e0nh c\u00f4ng cao nh\u1ea5t, thay v\u00ec tr\u1ea3i r\u1ed9ng ch\u00fang trong to\u00e0n b\u1ed9 c\u1eeda h\u00e0ng v\u00e0 hy v\u1ecdng ai \u0111\u00f3 s\u1ebd ch\u00fa \u00fd t\u1edbi ch\u00fang.<\/li>\n
  • \u0110\u1eebng ch\u1ec9 tr\u00f4ng ch\u1edd v\u00e0o tr\u01b0ng b\u00e0y h\u00e0ng h\u00f3a:<\/strong>\u00a0N\u1ebfu b\u1ea1n c\u00f3 m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u1ea1i h\u1ea5p d\u1eabn hay m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi ra m\u1eaft, h\u00e3y \u0111\u1ea3m b\u1ea3o th\u00f4ng tin \u0111\u1ebfn v\u1edbi ng\u01b0\u1eddi mua h\u00e0ng t\u1eeb nhi\u1ec1u k\u00eanh kh\u00e1c nhau, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n th\u00f4ng tin \u0111\u1ea1i ch\u00fang v\u00e0 c\u00e1c k\u00eanh digital (email, m\u1ea1ng x\u00e3 h\u1ed9i, website). Hi\u1ec7n nay, ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi mua h\u00e0ng s\u1eed d\u1ee5ng thi\u1ebft b\u1ecb di \u0111\u1ed9ng \u0111\u1ec3 t\u00ecm ki\u1ebfm th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m ngay khi \u0111ang \u1edf trong c\u1eeda h\u00e0ng, v\u00ec v\u1eady, vi\u1ec7c cung c\u1ea5p th\u00f4ng tin k\u1ecbp th\u1eddi, ch\u00ednh x\u00e1c tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng mua s\u1eafm qua m\u1ea1ng c\u0169ng kh\u00f4ng k\u00e9m ph\u1ea7n quan tr\u1ecdng so v\u1edbi tr\u01b0ng b\u00e0y h\u00e0ng h\u00f3a sao cho th\u1eadt h\u1ea5p d\u1eabn.<\/li>\n<\/ul>\n

    Tr\u01b0ng b\u00e0y h\u00e0ng h\u00f3a l\u00e0 m\u1ed9t trong nh\u1eefng m\u1ea3ng c\u00f4ng vi\u1ec7c ch\u00ednh c\u1ee7a m\u1ed9t marketer chuy\u00ean nghi\u1ec7p, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c marketer l\u00e0m vi\u1ec7c trong ng\u00e0nh b\u00e1n l\u1ebb, FMCG. Tr\u01b0ng b\u00e0y h\u00e0ng h\u00f3a \u0111\u00fang c\u00e1ch, logic s\u1ebd gi\u00fap marketers ti\u1ebft ki\u1ec7m chi ph\u00ed v\u00e0 c\u01a1 h\u1ed9i gia t\u0103ng doanh thu.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Herb Sorenson, m\u1ed9t trong nh\u1eefng c\u00e1i t\u00ean h\u00e0ng \u0111\u1ea7u trong l\u0129nh v\u1ef1c nghi\u00ean c\u1ee9u ng\u01b0\u1eddi mua h\u00e0ng, \u0111\u00e3 ch\u1ec9 ra m\u1ed9t s\u1ef1 th\u1eadt \u0111\u00e1ng kinh ng\u1ea1c v\u00e0 c\u00f3 ch\u00fat \u0111\u00e1ng bu\u1ed3n: N\u1ebfu m\u1ed9t c\u1eeda h\u00e0ng thu h\u00fat \u0111\u01b0\u1ee3c 140 tri\u1ec7u l\u01b0\u1ee3t kh\u00e1ch h\u00e0ng m\u1ed7i tu\u1ea7n, s\u1ebd ch\u1ec9 c\u00f3 14 tri\u1ec7u kh\u00e1ch h\u00e0ng \u0111\u1ebfn g\u1ea7n c\u00e1c […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[196,234],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5663"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=5663"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5663\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=5663"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=5663"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=5663"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}