{"id":56635,"date":"2023-12-20T19:03:33","date_gmt":"2023-12-20T12:03:33","guid":{"rendered":"https:\/\/masterskills.org\/blog\/cong-cu-thuoc-do-hieu-qua-email-marketing.html"},"modified":"2023-12-20T19:03:33","modified_gmt":"2023-12-20T12:03:33","slug":"cong-cu-thuoc-do-hieu-qua-email-marketing","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/cong-cu-thuoc-do-hieu-qua-email-marketing.html","title":{"rendered":"[C\u00f4ng c\u1ee5] \u2013 Th\u01b0\u1edbc \u0111o hi\u1ec7u qu\u1ea3 Email Marketing"},"content":{"rendered":"<div id=\"test\">Ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng qua email \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 m\u1ed9t trong nh\u1eefng xu h\u01b0\u1edbng tr\u1ecdng t\u00e2m c\u1ee7a marketing n\u0103m 2015, tuy nhi\u00ean, \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 c\u1ee5 th\u1ec3 \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 c\u1ee7a m\u1ed9t chi\u1ebfn d\u1ecbch email marketing th\u00ec c\u00f3 l\u1ebd r\u1ea5t nhi\u1ec1u marketers c\u00f2n kh\u00e1 l\u00fang t\u00fang. D\u01b0\u1edbi \u0111\u00e2y Subiz \u2013 Ph\u1ea7n m\u1ec1m h\u1ed7 tr\u1ee3 tr\u1ef1c tuy\u1ebfn tr\u00ean website, s\u1ebd chia s\u1ebb v\u1edbi c\u00e1c b\u1ea1n m\u1ed9t c\u00f4ng c\u1ee5 kh\u00e1 h\u1eefu \u00edch, c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng \u0111ong \u0111\u1ebfm \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 \u0111\u1ea7u t\u01b0 cho m\u1ed9t chi\u1ebfn d\u1ecbch email marketing. Li\u1ec7u k\u1ebft qu\u1ea3 \u0111em l\u1ea1i c\u00f3 x\u1ee9ng \u0111\u00e1ng v\u1edbi chi ph\u00ed b\u1ea1n b\u1ecf ra? H\u00e3y c\u00f9ng t\u00ednh to\u00e1n nh\u00e9!<\/p>\n<p><object><\/object><\/p>\n<p><strong>Gi\u1ea3i ngh\u0129a:<\/strong><\/p>\n<ul>\n<li>ROI (Return On Investment): l\u00e0 t\u1ec9 l\u1ec7 l\u1ee3i nhu\u1eadn so v\u1edbi chi ph\u00ed \u0111\u1ea7u t\u01b0 cho m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o. \u0110\u00e2y l\u00e0 s\u1ed1 li\u1ec7u quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o, b\u1edfi n\u00f3 ph\u1ea3n \u00e1nh \u1ea3nh h\u01b0\u1edfng c\u1ee7a hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o \u0111\u1ebfn vi\u1ec7c kinh doanh, m\u00e0 c\u1ee5 th\u1ec3 \u1edf \u0111\u00e2y l\u00e0 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch email marketing. C\u00e1ch t\u00ednh: ROI (%) = (Revenue Generated \u2013 Cost)*100%\/ Cost<\/li>\n<li>Campaign Audience Size: l\u00e0 t\u1ed5ng s\u1ed1 l\u01b0\u1ee3ng \u0111\u1ecba ch\u1ec9 email m\u00e0 b\u1ea1n s\u1ebd g\u1eedi trong chi\u1ebfn d\u1ecbch. Campaign Audience Size c\u00f3 th\u1ec3 nh\u1ecf h\u01a1n ho\u1eb7c b\u1eb1ng database email hi\u1ec7n c\u00f3, n\u00f3 t\u00f9y thu\u1ed9c v\u00e0o m\u1ee5c ti\u00eau chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n. V\u00ed d\u1ee5: b\u1ea1n mu\u1ed1n b\u00e1n nh\u1eefng s\u1ea3n ph\u1ea9m qu\u00e0 t\u1eb7ng v\u00e0o d\u1ecbp Valentine, b\u1ea1n s\u1ebd l\u1ecdc ra d\u1eef li\u1ec7u l\u00e0 nam gi\u1edbi, tu\u1ed5i 20+ sau \u0111\u00f3 g\u1eedi email nh\u1eefng s\u1ea3n ph\u1ea9m c\u00f3 li\u00ean quan cho h\u1ecd.<\/li>\n<li>Campaign Costs: chi ph\u00ed b\u1ecf ra cho chi\u1ebfn d\u1ecbch email marketing n\u00e0y.<\/li>\n<li>Response Rate: t\u1ec9 l\u1ec7 ph\u1ea7n tr\u0103m m\u00e0 b\u1ea1n k\u00ec v\u1ecdng kh\u00e1ch h\u00e0ng s\u1ebd ph\u1ea3n h\u1ed3i (m\u1edf v\u00e0 xem email) tr\u00ean t\u1ed5ng s\u1ed1 l\u01b0\u1ee3ng email \u0111\u00e3 g\u1eedi \u0111i. C\u00e1ch t\u00ednh: Response Rate = Responders \/ Campaign Audience Size.<\/li>\n<li>Conversion Rate: t\u1ec9 l\u1ec7 ph\u1ea7n tr\u0103m s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng mua s\u1eafm so v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng c\u00f3 ph\u1ea3n h\u1ed3i (m\u1edf v\u00e0 xem email). C\u00e1ch t\u00ednh: Conversion Rate = Buyers \/ Responders.<\/li>\n<li>Average Buyer Purchase: gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng trung b\u00ecnh m\u00e0 m\u1ed7i kh\u00e1ch h\u00e0ng \u0111\u00e3 chi ti\u00eau. C\u00e1ch t\u00ednh: Average Buyer Purchase = Revenue Generated \/ Buyers.<\/li>\n<li>Cost Per Contact: chi ph\u00ed b\u1ecf ra cho m\u1ed7i \u0111\u1ecba ch\u1ec9 email m\u00e0 b\u1ea1n g\u1eedi \u0111i. C\u00e1ch t\u00ednh: Cost Per Contact = Campaign Cost \/ Campaign Audience Size<\/li>\n<li>Responders: s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng \u0111\u00e3 m\u1edf v\u00e0 xem th\u00f4ng tin t\u1eeb email m\u00e0 b\u1ea1n \u0111\u00e3 g\u1eedi. V\u00ed d\u1ee5: kh\u00e1ch h\u00e0ng m\u1edf mail \u0111\u1ec3 xem tin t\u1ee9c ho\u1eb7c truy c\u1eadp v\u00e0o \u0111\u01b0\u1eddng d\u1eabn trong email \u0111\u1ec3 \u0111\u1ebfn m\u1ed9t landingpage ho\u1eb7c website\u2026<\/li>\n<li>Buyers: s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng \u0111\u00e3 mua s\u1eafm h\u00e0ng h\u00f3a t\u1eeb email m\u00e0 h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c.<\/li>\n<li>Revenue Generated: doanh thu \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u1eeb nh\u1eefng buyer \u0111\u00e3 mua s\u1eafm.<\/li>\n<li>Profit: l\u00e0 l\u1ee3i nhu\u1eadn r\u00f2ng sau khi l\u1ea5y doanh thu \u0111\u1ea1t \u0111\u01b0\u1ee3c tr\u1eeb \u0111i chi ph\u00ed b\u1ecf ra cho m\u1ed9t chi\u1ebfn d\u1ecbch. C\u00e1ch t\u00ednh: Profit = Revenue Generated \u2013 Campaign Cost.<\/li>\n<li>Cost Per Responder: chi ph\u00ed cho m\u1ed7i kh\u00e1ch h\u00e0ng \u0111\u00e3 m\u1edf v\u00e0 xem email m\u00e0 b\u1ea1n \u0111\u00e3 g\u1eedi. C\u00e1ch t\u00ednh: Cost Per Responder = Campaign Cost \/ Responders.<\/li>\n<li>Cost Per Buyer: chi ph\u00ed cho m\u1ed7i kh\u00e1ch h\u00e0ng mua s\u1eafm h\u00e0ng h\u00f3a t\u1eeb email m\u00e0 h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c. C\u00e1ch t\u00ednh: Cost Per Buyer = Campaign Cost \/ Buyers.<\/li>\n<\/ul>\n<p>V\u1edbi ng\u00e2n s\u00e1ch hi\u1ec7n c\u00f3 v\u00e0 nh\u1eefng d\u1ef1 t\u00ednh cho m\u1ed9t chi\u1ebfn d\u1ecbch email marketing \u0111i\u1ec3m nh\u1ea5n n\u0103m 2015, c\u00f4ng c\u1ee5 n\u00e0y c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n ch\u1eafc ch\u1eafn h\u01a1n v\u1edbi quy\u1ebft \u0111\u1ecbnh c\u1ee7a m\u00ecnh. H\u00e3y \u00e1p d\u1ee5ng v\u00e0 chia s\u1ebb k\u1ebft qu\u1ea3 v\u1edbi Subiz nh\u00e9!<\/p>\n<p>B\u00e0i li\u00ean quan: <em>[C\u00f4ng c\u1ee5] Th\u01b0\u1edbc \u0111o hi\u1ec7u qu\u1ea3 \u0111\u1ea7u t\u01b0 trong Marketing Online<\/em><\/p>\n<p><em>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0Xu h\u01b0\u1edbng Marketing qua Email n\u0103m 2015<\/em><\/p>\n<p style=\"text-align: right\">Ngu\u1ed3n: <em>entrepreneur.com<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p><object><\/object><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56635"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=56635"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56635\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=56635"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=56635"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=56635"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}