{"id":56649,"date":"2023-12-20T19:05:08","date_gmt":"2023-12-20T12:05:08","guid":{"rendered":"https:\/\/masterskills.org\/blog\/7-tips-tao-noi-dung-marketing-khi-ban-thieu-thoi-gian-va-nguon-luc.html"},"modified":"2023-12-20T19:05:08","modified_gmt":"2023-12-20T12:05:08","slug":"7-tips-tao-noi-dung-marketing-khi-ban-thieu-thoi-gian-va-nguon-luc","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/7-tips-tao-noi-dung-marketing-khi-ban-thieu-thoi-gian-va-nguon-luc.html","title":{"rendered":"7 tips t\u1ea1o n\u1ed9i dung Marketing khi b\u1ea1n thi\u1ebfu th\u1eddi gian v\u00e0 ngu\u1ed3n l\u1ef1c"},"content":{"rendered":"<div id=\"test\">Content curation l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c tuy\u1ec7t v\u1eddi d\u00e0nh cho c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb kh\u00f4ng c\u00f3 ngu\u1ed3n l\u1ef1c s\u1ea3n xu\u1ea5t m\u1ed9t kh\u1ed1i l\u01b0\u1ee3ng l\u1edbn n\u1ed9i dung ban \u0111\u1ea7u. H\u00f4m nay Subiz \u2013 Ph\u1ea7n m\u1ec1m h\u1ed7 tr\u1ee3 tr\u1ef1c tuy\u1ebfn\u00a0s\u1ebd gi\u1edbi thi\u1ec7u v\u1edbi\u00a0b\u1ea1n b\u00e0i vi\u1ebft chia s\u1ebb b\u00ed quy\u1ebft \u0111\u1ec3 th\u1ef1c hi\u1ec7n content curation c\u1ee7a Nh\u00e0 b\u00e1o\u00a0Chuck Sharp.<\/p>\n<div id=\"attachment_2312\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2312 size-full\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2023\/12\/Content-Curation-Image-1.jpg\" alt=\"T\u1ea1o n\u1ed9i dung m\u1edbi v\u00e0 Curation n\u00ean \u0111\u01b0\u1ee3c xen k\u1ebd\" width=\"600\" height=\"366\" title=\"Content-Curation-Image-1\"><\/p>\n<p class=\"wp-caption-text\">T\u1ea1o n\u1ed9i dung m\u1edbi v\u00e0 Curation n\u00ean \u0111\u01b0\u1ee3c xen k\u1ebd<\/p>\n<\/div>\n<p>Kh\u00e1i ni\u1ec7m v\u1ec1 n\u1ed9i dung trong marketing c\u00f3 th\u1ec3 c\u00f3 r\u1ea5t nhi\u1ec1u \u00fd ngh\u0129a: vi\u1ebft m\u1ed9t b\u00e0i c\u00f3 n\u1ed9i dung th\u1eadt t\u1ed1t cho trang c\u1ee7a b\u1ea1n, thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0o website\u00a0v\u00e0 t\u1ea1o ra doanh thu. Nh\u01b0ng c\u00f3 m\u1ed9t v\u1ea5n \u0111\u1ec1 \u0111\u00f3 l\u00e0: Ph\u1ea7n l\u1edbn c\u00e1c b\u1ed9 ph\u1eadn marketing kh\u00f3 l\u00f2ng c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng l\u1edbn n\u1ed9i dung nh\u01b0 v\u1eady \u0111\u01b0\u1ee3c.<\/p>\n<p>H\u1ea7u h\u1ebft c\u00e1c nh\u00e2n vi\u00ean \u1edf c\u00e1c ph\u00f2ng marketing kh\u00f4ng c\u00f3 \u0111\u1ee7 kh\u1ea3 n\u0103ng \u0111\u1ec3 l\u00e0m nh\u01b0 m\u1ed9t nh\u00e0 v\u0103n ho\u1eb7c nh\u00e0 s\u1ea3n xu\u1ea5t infographic. B\u1ea1n c\u00f3 th\u1ec3 thu\u00ea ngo\u00e0i \u0111\u1ec3 l\u00e0m nh\u1eefng vi\u1ec7c n\u00e0y. Tuy nhi\u00ean, vi\u1ec7c n\u00e0y kh\u00e1 kh\u00f3 kh\u0103n b\u1edfi v\u00ec b\u1ea1n c\u1ea7n ph\u1ea3i t\u00ecm \u0111\u01b0\u1ee3c ng\u01b0\u1eddi \u0111\u1ee7 th\u00f4ng minh v\u00e0 hi\u1ec3u r\u00f5 c\u00f4ng ty \u0111\u1ec3 c\u00f3 th\u1ec3 vi\u1ebft nh\u1eefng th\u1ee9 h\u1ea5p d\u1eabn v\u00e0 thu h\u00fat nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng b\u1ea1n h\u01b0\u1edbng t\u1edbi.<\/p>\n<div id=\"attachment_2304\" style=\"width: 510px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2304\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2023\/12\/dilemacsharp-1920-557x600-1.jpg\" alt=\"B\u1ea1n kh\u00f4ng c\u00f3 \u0111\u1ee7 th\u1eddi gian v\u00e0 ngu\u1ed3n l\u1ef1c \u0111\u1ec3 l\u00e0m t\u1ea5t c\u1ea3 m\u1ecdi vi\u1ec7c\" width=\"500\" height=\"539\" title=\"dilemacsharp-1920-557x600-1\"><\/p>\n<p class=\"wp-caption-text\">B\u1ea1n kh\u00f4ng c\u00f3 \u0111\u1ee7 th\u1eddi gian v\u00e0 ngu\u1ed3n l\u1ef1c \u0111\u1ec3 l\u00e0m t\u1ea5t c\u1ea3 m\u1ecdi vi\u1ec7c<\/p>\n<\/div>\n<p>Tin t\u1ed1t \u0111\u00f3 l\u00e0 c\u00f3 m\u1ed9t gi\u1ea3i ph\u00e1p cho nh\u1eefng ng\u01b0\u1eddi c\u00f3 ngu\u1ed3n l\u1ef1c b\u1ecb gi\u1edbi h\u1ea1n \u2013 m\u1ed9t c\u00e1ch c\u00f3 th\u1ec3 nhanh ch\u00f3ng l\u1ea5y \u0111\u01b0\u1ee3c nh\u1eefng n\u1ed9i dung m\u1edbi \u0111\u1ec3 b\u1ed5 sung trang web m\u00e0 kh\u00f4ng c\u1ea7n t\u1edbi nhi\u1ec1u ngu\u1ed3n l\u1ef1c.<\/p>\n<p><strong>Content Curation<\/strong><br \/>\nC\u00f3 th\u1ec3 b\u1ea1n \u0111\u00e3 t\u1eebng th\u1ef1c hi\u1ec7n Content Curation, nh\u01b0ng b\u1ea1n kh\u00f4ng h\u1ec1 bi\u1ebft \u0111\u1ea5y! N\u1ebfu b\u1ea1n chia s\u1ebb m\u1ed9t b\u00e0i vi\u1ebft th\u00fa v\u1ecb k\u00e8m theo \u0111\u01b0\u1eddng link l\u00ean tr\u00ean facebook th\u00ec l\u00fac \u0111\u00f3 b\u1ea1n \u0111ang th\u1ef1c hi\u1ec7n Content Curation r\u1ed3i \u0111\u00f3. V\u1eady Content Curation l\u00e0 g\u00ec?<\/p>\n<div id=\"attachment_2305\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2305\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2023\/12\/curateflow.png\" alt=\"Quy tr\u00ecnh th\u1ef1c hi\u1ec7n Content Curation\" width=\"600\" height=\"215\" title=\"curateflow\"><\/p>\n<p class=\"wp-caption-text\">Quy tr\u00ecnh th\u1ef1c hi\u1ec7n Content Curation<\/p>\n<\/div>\n<p>Content curation l\u00e0 quy tr\u00ecnh x\u00e1c \u0111\u1ecbnh nh\u1eefng n\u1ed9i dung li\u00ean quan t\u1eeb nh\u1eefng ngu\u1ed3n, k\u00eanh kh\u00e1c nhau, t\u1eeb \u0111\u00f3 ch\u1ec9nh s\u1eeda, s\u1eafp x\u1ebfp l\u1ea1i nh\u1eefng n\u1ed9i dung n\u00e0y sao cho h\u1ee3p l\u00fd v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a \u0111\u1ed9c gi\u1ea3 c\u0169ng nh\u01b0 s\u1eb5n s\u00e0ng cho c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i n\u1ed9i dung hi\u1ec7n c\u00f3 c\u1ee7a b\u1ea1n.<\/p>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 7 l\u1eddi khuy\u00ean c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n th\u1ef1c hi\u1ec7n Content Curation m\u1ed9t c\u00e1ch \u0111\u00fang \u0111\u1eafn nh\u1ea5t:<\/p>\n<p><strong>1. L\u01b0u tr\u1eef Content Curation tr\u00ean website v\u00e0 th\u00fac \u0111\u1ea9y n\u00f3 tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n x\u00e3 h\u1ed9i<\/strong><br \/>\nM\u1ee5c \u0111\u00edch ch\u00ednh c\u1ee7a ti\u1ebfp th\u1ecb n\u1ed9i dung l\u00e0 thu h\u00fat m\u1ecdi ng\u01b0\u1eddi truy c\u1eadp \u0111\u1ebfn website. Ph\u1ea7n l\u1edbn c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec1u c\u00f3 n\u1ed9i dung phong ph\u00fa, h\u1ea5p d\u1eabn \u0111\u1ec3 c\u00f3 th\u1ec3 t\u1ed3n t\u1ea1i v\u00e0 ph\u00e1t tri\u1ec3n tr\u00ean c\u00e1c trang web truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i.<\/p>\n<p>N\u1ed9i dung c\u1ee7a b\u1ea1n, bao g\u1ed3m c\u1ea3 nh\u1eefng n\u1ed9i dung b\u1ea1n \u0111\u00e3 ch\u1eaft l\u1ecdc, tham kh\u1ea3o t\u1eeb nh\u1eefng trang web kh\u00e1c, c\u1ea7n \u0111\u01b0\u1ee3c \u0111\u0103ng l\u00ean site\u00a0v\u00e0 \u0111\u1ea9y m\u1ea1nh tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap t\u0103ng gi\u00e1 tr\u1ecb SEO c\u1ee7a b\u1ea1n, h\u01b0\u1edbng kh\u00e1ch h\u00e0ng \u0111\u1ebfn n\u1ed9i dung c\u1ee7a b\u1ea1n v\u00e0 hi v\u1ecdng r\u1eb1ng h\u1ecd s\u1ebd tham gia ph\u1ec5u b\u00e1n h\u00e0ng (sales funnel) c\u1ee7a b\u1ea1n.<\/p>\n<p><strong>2. Th\u00eam v\u00e0o b\u00e0i vi\u1ebft nh\u1eefng hi\u1ec3u bi\u1ebft v\u00e0 nh\u1eadn \u0111\u1ecbnh c\u1ee7a b\u1ea1n<\/strong><br \/>\n\u0110\u1ed9c gi\u1ea3 mu\u1ed1n bi\u1ebft nh\u1eefng \u0111i\u1ec3m m\u1edbi b\u1ea1n \u0111\u01b0a v\u00e0o b\u00e0i vi\u1ebft. N\u1ebfu nh\u01b0 b\u1ea1n ch\u1ec9 l\u1eb7p l\u1ea1i nh\u1eefng \u0111i\u1ec1u ng\u01b0\u1eddi kh\u00e1c \u0111\u00e3 vi\u1ebft th\u00ec b\u1ea1n \u0111\u00e3 \u0111\u00e1nh m\u1ea5t \u0111i tr\u1ecdng t\u00e2m c\u1ee7a content curation.<\/p>\n<p>Trong m\u1ed9t h\u1ed9i th\u1ea3o tr\u00ean web m\u00e0 ch\u00fang t\u00f4i \u0111\u00e3 t\u1ed5 ch\u1ee9c c\u00e1ch \u0111\u00e2y v\u00e0i th\u00e1ng v\u1ec1 t\u01b0 t\u01b0\u1edfng nh\u1eefng nh\u00e0 l\u00e3nh \u0111\u1ea1o, Devin Knighton c\u1ee7a Instructure \u0111\u00e3 l\u01b0u \u00fd c\u00e1ch m\u00e0 c\u00e1c c\u00f4ng ty th\u01b0\u1eddng hay r\u01a1i v\u00e0o \u201cm\u00f4 h\u00ecnh t\u01b0 t\u01b0\u1edfng ng\u01b0\u1eddi \u0111i theo\u201d. \u00d4ng ta l\u01b0u \u00fd r\u1eb1ng nh\u1eefng c\u00f4ng ty quan t\u00e2m \u0111\u1ebfn ti\u1ebfp th\u1ecb n\u1ed9i dung \u0111\u1ec1u ch\u1ec9 l\u1eb7p l\u1ea1i nh\u1eefng g\u00ec hi\u1ec7n c\u00f3.<\/p>\n<p>Cu\u1ed1i c\u00f9ng, nh\u1eefng c\u00f4ng ty n\u00e0y ch\u1ec9 c\u00f3 t\u01b0 t\u01b0\u1edfng theo sau ch\u1ee9 kh\u00f4ng ph\u1ea3i t\u01b0 t\u01b0\u1edfng d\u1eabn \u0111\u1ea7u. C\u00e1ch t\u1ed1t nh\u1ea5t l\u00e0 x\u00e1c \u0111\u1ecbnh \u1ea3nh h\u01b0\u1edfng c\u1ee7a n\u1ed9i dung v\u00e0 \u0111\u1ec1 ra nh\u1eefng d\u1ef1 \u0111\u1ecbnh cho t\u01b0\u01a1ng lai.<\/p>\n<p><strong>3. Ghi nh\u1eadn ngu\u1ed3n cung c\u1ea5p b\u00e0i vi\u1ebft cho website c\u1ee7a b\u1ea1n<\/strong><br \/>\nKhi b\u1ea1n ch\u1ecdn l\u1ef1a, t\u1ed5 ch\u1ee9c v\u00e0 tr\u00ecnh b\u00e0y n\u1ed9i dung (t\u1ea1m g\u1ecdi l\u00e0: curated) cho trang web c\u1ee7a m\u00ecnh \u0111\u01b0\u1ee3c l\u1ea5y t\u1eeb nh\u1eefng ngu\u1ed3n kh\u00e1c, b\u1ea1n n\u00ean cung c\u1ea5p m\u1ed9t \u0111\u01b0\u1eddng link \u0111\u1ec3 ng\u01b0\u1eddi \u0111\u1ecdc c\u00f3 th\u1ec3 truy c\u1eadp v\u00e0o b\u00e0i vi\u1ebft g\u1ed1c.<\/p>\n<p>B\u1ea1n c\u0169ng n\u00ean c\u1ea9n th\u1eadn v\u1ec1 d\u1eef li\u1ec7u h\u00ecnh \u1ea3nh. T\u00e1c gi\u1ea3 b\u00e0i vi\u1ebft c\u00f3 quy\u1ec1n s\u1eed d\u1ee5ng d\u1eef li\u1ec7u h\u00ecnh \u1ea3nh cho trang web h\u1ecd d\u1ef1 \u0111\u1ecbnh. Tuy nhi\u00ean, c\u00f4ng ty c\u1ee7a b\u1ea1n l\u1ea1i kh\u00f4ng c\u00f3 quy\u1ec1n chia s\u1ebb nh\u1eefng \u0111i\u1ec1u n\u00e0y.<\/p>\n<p>Vi\u1ec7c b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c quy\u1ec1n n\u00e0y l\u00e0 kh\u00e1 quan tr\u1ecdng, v\u00ec n\u1ebfu kh\u00f4ng b\u1ea1n c\u00f3 th\u1ec3 r\u01a1i v\u00e0o nguy c\u01a1 vi ph\u1ea1m b\u1ea3n quy\u1ec1n.<\/p>\n<p><strong>4. H\u00e3y l\u01b0u \u00fd \u0111\u1ebfn c\u00e1c t\u1ed5 ch\u1ee9c cung c\u1ea5p b\u00e0i b\u00e1o (straight Syndication)<\/strong><br \/>\nL\u00fac ph\u00e1t h\u00e0nh thu\u1eadt to\u00e1n Panda 4.1, Google \u0111\u00e3 \u0111\u01b0a ra m\u1ed9t th\u00f4ng \u0111i\u1ec7p r\u00f5 r\u00e0ng l\u00e0 trang web s\u1ebd kh\u00f4ng \u0111\u01b0\u1ee3c nh\u1eadn gi\u00e1 tr\u1ecb SEO t\u1eeb n\u1ed9i dung c\u1ee7a ng\u01b0\u1eddi kh\u00e1c. Do \u0111\u00f3, h\u00e3y bi\u1ebfn n\u1ed9i dung th\u00e0nh c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1ch th\u00eam g\u00f3c nh\u00ecn c\u1ee7a b\u1ea1n v\u00e0o v\u1ea5n \u0111\u1ec1\/n\u1ed9i dung b\u1ea1n \u201ccurated\u201d<\/p>\n<p><strong>5. K\u1ebft h\u1ee3p Content Curated v\u1edbi n\u1ed9i dung g\u1ed1c<\/strong><br \/>\n\u0110\u0103ng b\u00e0i tr\u00ean blog, video, b\u00e0i t\u01b0\u1eddng thu\u1eadt v\u00e0 b\u1ea5t c\u1ee9 d\u1ea1ng n\u1ed9i dung n\u00e0o kh\u00e1c s\u1ebd t\u1ea1o ra m\u1ed9t l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp l\u1edbn h\u01a1n. \u0110\u00e2y c\u00f2n l\u00e0 m\u1ed9t lo\u1ea1i h\u00ecnh n\u1ed9i dung m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y nh\u1eefng k\u00eanh qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed. N\u00f3 c\u00f2n l\u00e0 n\u1ec1n t\u1ea3ng cho chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb n\u1ed9i dung c\u1ee7a b\u1ea1n.<\/p>\n<div id=\"attachment_2309\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2309\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2023\/12\/5-degree-of-effort.jpg\" alt=\"B\u1ea1n \u0111ang l\u1ef1a ch\u1ecdn m\u1ed9t t\u1ef7 l\u1ec7 chu\u1ea9n cho content curation v\u00e0 n\u1ed9i dung g\u1ed1c?\" width=\"600\" height=\"318\" title=\"5-degree-of-effort\"><\/p>\n<p class=\"wp-caption-text\">B\u1ea1n \u0111ang l\u1ef1a ch\u1ecdn m\u1ed9t t\u1ef7 l\u1ec7 chu\u1ea9n cho content curation v\u00e0 n\u1ed9i dung g\u1ed1c?<\/p>\n<\/div>\n<p>Kh\u00f4ng c\u00f3 m\u1ed9t t\u1ef7 l\u1ec7 cho s\u1ef1 k\u1ebft h\u1ee3p ho\u00e0n h\u1ea3o n\u00e0o gi\u1eefa content curated v\u00e0 n\u1ed9i dung g\u1ed1c. V\u00ec \u0111i\u1ec1u \u0111\u00f3 ph\u1ee5 thu\u1ed9c ph\u1ea7n l\u1edbn v\u00e0o l\u0129nh v\u1ef1c b\u1ea1n \u0111ang ho\u1ea1t \u0111\u1ed9ng c\u0169ng nh\u01b0 kh\u00e1n gi\u1ea3 b\u1ecb t\u00e1c \u0111\u1ed9ng b\u1edfi c\u00e1i g\u00ec nh\u1ea5t. (Ch\u00fang t\u00f4i c\u00f3 m\u1ed9t \u0111\u1ed9i nh\u1ecf chuy\u00ean bi\u1ec7t t\u1ea1i Right Intel, v\u00ec v\u1eady ch\u00fang t\u00f4i c\u1ed1 g\u1eafng \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u1ef7 l\u1ec7 k\u1ebft h\u1ee3p gi\u1eefa content curated v\u00e0 n\u1ed9i dung g\u1ed1c l\u00e0 60:40)<\/p>\n<p>Ch\u00fang t\u00f4i s\u1eed d\u1ee5ng c\u00e1c content curated \u0111\u1ec3 l\u1ea5p \u0111\u1ea7y c\u00e1c kho\u1ea3ng tr\u1ed1ng gi\u1eefa c\u00e1c th\u1eddi gian xu\u1ea5t b\u1ea3n c\u00e1c n\u1ed9i dung g\u1ed1c. M\u1ee5c ti\u00eau l\u00e0 \u0111\u1ec3 trang web lu\u00f4n lu\u00f4n c\u00f3 n\u1ed9i dung m\u1edbi m\u1ebb v\u00e0 h\u1eefu \u00edch. N\u1ebfu nh\u01b0 b\u1ea1n xu\u1ea5t b\u1ea3n m\u1ed9t n\u1ed9i dung g\u1ed1c 2 tu\u1ea7n m\u1ed9t l\u1ea7n th\u00ec n\u00ean \u0111\u0103ng m\u1ed9t v\u00e0i b\u00e0i \u0111\u0103ng curated trong kho\u1ea3ng th\u1eddi gian \u0111\u00f3.<\/p>\n<p><strong>6. Tr\u1edf n\u00ean chuy\u00ean nghi\u1ec7p h\u01a1n trong Curation<\/strong><br \/>\nTrong b\u00e0i b\u00e1o The Path of Thought Followership to Thought Leadership, t\u00e1c gi\u1ea3 David Malmborg cho r\u1eb1ng c\u00f3 m\u1ed9t h\u1ec7 th\u1ed1ng ph\u00e2n c\u1ea5p gi\u00e1 tr\u1ecb trong ti\u1ebfp th\u1ecb n\u1ed9i dung.<\/p>\n<div id=\"attachment_2306\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2306\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2023\/12\/6-CM-Hierarchy-Complete.png\" alt=\"H\u1ec7 th\u1ed1ng ph\u00e2n c\u1ea5p gi\u00e1 tr\u1ecb trong ti\u1ebfp th\u1ecb n\u1ed9i dung\" width=\"600\" height=\"353\" title=\"6-CM-Hierarchy-Complete\"><\/p>\n<p class=\"wp-caption-text\">H\u1ec7 th\u1ed1ng ph\u00e2n c\u1ea5p gi\u00e1 tr\u1ecb trong ti\u1ebfp th\u1ecb n\u1ed9i dung<\/p>\n<\/div>\n<p>H\u1ea7u h\u1ebft c\u00e1c th\u01b0\u01a1ng hi\u1ec7u khi m\u1edbi th\u00e0nh l\u1eadp \u0111\u1ec1u ch\u1ec9 mu\u1ed1n th\u00eam n\u1ed9i dung v\u00e0o trang web c\u1ee7a h\u1ecd. B\u1ea5t c\u1ee9 n\u1ed9i dung n\u00e0o c\u0169ng \u0111\u01b0\u1ee3c. Khi h\u1ecd b\u1eaft \u0111\u1ea7u ph\u00e1t tri\u1ec3n ph\u1ee9c t\u1ea1p h\u01a1n, h\u1ecd b\u1eaft \u0111\u1ea7u suy ngh\u0129 v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a c\u00e1c n\u1ed9i dung.<\/p>\n<p>L\u00e0 m\u1ed9t t\u1ed5 ch\u1ee9c \u0111i l\u00ean t\u1eeb h\u1ec7 th\u1ed1ng ph\u00e2n c\u1ea5p, content curation l\u1ea1i c\u00e0ng tr\u1edf n\u00ean ph\u1ee9c t\u1ea1p h\u01a1n. Vi\u1ec7c \u0111\u0103ng c\u00e1c content curated tr\u00ean trang web c\u1ee7a b\u1ea1n nh\u1eb1m hi\u1ec3n th\u1ecb c\u00e1c s\u1ef1 ki\u1ec7n hi\u1ec7n c\u00f3 v\u00e0 h\u1ed7 tr\u1ee3 cho v\u1ecb th\u1ebf c\u1ee7a b\u1ea1n.<\/p>\n<p>Khi trang web c\u1ee7a b\u1ea1n tr\u1edf th\u00e0nh m\u1ed9t \u0111i\u1ec3m \u0111\u1ebfn (destination), m\u1ecdi ng\u01b0\u1eddi v\u00e0 nh\u1eefng c\u00f4ng ty kh\u00e1c s\u1ebd mu\u1ed1n l\u1ef1a ch\u1ecdn n\u1ed9i dung\u00a0trang web c\u1ee7a b\u1ea1n. V\u00e0 v\u00ec v\u1eady, l\u00fac n\u00e0y b\u1ea1n s\u1ebd b\u1eaft \u0111\u1ea7u tr\u1edf th\u00e0nh m\u1ed9t ngu\u1ed3n cung c\u1ea5p n\u1ed9i dung cho c\u00e1c trang web kh\u00e1c.<\/p>\n<p><strong>7. Curated cho sales funnel (ph\u1ec5u b\u00e1n h\u00e0ng)<\/strong><br \/>\nCh\u00fang t\u00f4i tin t\u01b0\u1edfng m\u1ea1nh m\u1ebd v\u00e0o vi\u1ec7c cung c\u1ea5p n\u1ed9i dung h\u1ed7 tr\u1ee3 s\u1ebd h\u01b0\u1edbng kh\u00e1ch h\u00e0ng \u0111\u1ebfn ph\u1ec5u b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 ph\u1ec5u b\u00e1n h\u00e0ng c\u1ee7a Right Intel \u0111\u00e3 \u0111\u01b0\u1ee3c theo d\u00f5i m\u1ee9c \u0111\u1ed9 quy m\u00f4 trong nh\u1eefng giai \u0111o\u1ea1n th\u1eddi gian kh\u00e1c nhau.<\/p>\n<p>Nh\u00ecn v\u00e0o s\u01a1 \u0111\u1ed3 b\u1ea1n s\u1ebd nh\u1eadn th\u1ea5y giai \u0111o\u1ea1n \u201cQualifying\u201d t\u0103ng m\u1ed9t c\u00e1c nhanh ch\u00f3ng trong qu\u00fd 3. Bi\u1ec3u \u0111\u1ed3 n\u00e0y nh\u1ea5n m\u1ea1nh ch\u00fang ta c\u1ea7n c\u00f3 n\u1ed9i dung \u0111\u1ec3 gi\u00fap doanh s\u1ed1 ti\u1ec1m n\u0103ng chuy\u1ec3n \u0111\u1ebfn giai \u0111o\u1ea1n \u201cDemo\u201d<\/p>\n<div id=\"attachment_2307\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2307\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2023\/12\/7-Sales-Funnel-800x418-1.png\" alt=\"Ph\u1ec5u b\u00e1n h\u00e0ng c\u1ee7a Right Intel\" width=\"600\" height=\"314\" title=\"7-Sales-Funnel-800x418-1\"><\/p>\n<p class=\"wp-caption-text\">Ph\u1ec5u b\u00e1n h\u00e0ng c\u1ee7a Right Intel<\/p>\n<\/div>\n<p>N\u1ed9i dung s\u00e1ng t\u1ea1o v\u00e0 content curated l\u00e0 m\u1ed9t b\u01b0\u1edbc c\u1ee5 th\u1ec3 \u0111\u1ec3 khuy\u1ebfn kh\u00edch kh\u00e1ch truy c\u1eadp chuy\u1ec3n sang giai \u0111o\u1ea1n ti\u1ebfp theo c\u1ee7a vi\u1ec7c mua h\u00e0ng.<\/p>\n<p>N\u1ed9i dung \u0111\u00f3 c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t video ng\u1eafn \u0111\u1ec3 t\u1ea1o s\u1ef1 th\u00edch th\u00fa cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Ho\u1eb7c n\u00f3 c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t l\u1eddi c\u1ea3m \u01a1n c\u1ee7a gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh v\u00ec s\u1ef1 quan t\u00e2m \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m c\u00f4ng ty. N\u00f3 c\u0169ng c\u00f3 th\u1ec3 bao g\u1ed3m m\u1ed9t v\u00e0i b\u00e0i \u0111\u0103ng \u0111\u01b0\u1ee3c curated gi\u00fap cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng hi\u1ec3u \u0111\u01b0\u1ee3c r\u1eb1ng ch\u00fang ta hi\u1ec3u \u0111\u01b0\u1ee3c nhu c\u1ea7u v\u00e0 c\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd.<\/p>\n<p>V\u1edbi m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung \u0111\u00fang \u0111\u1eafn, ch\u00fang ta c\u00f3 th\u1ec3 d\u1eabn d\u1eaft kh\u00e1ch h\u00e0ng tham gia sales funnel. V\u00e0 \u0111i\u1ec1u \u0111\u00f3 th\u1eadt tuy\u1ec7t v\u1eddi ph\u1ea3i kh\u00f4ng n\u00e0o!!!<\/p>\n<p>B\u00e0i li\u00ean quan: <em>Xu h\u01b0\u1edbng Content Marketing s\u1ebd th\u1ed1ng tr\u1ecb n\u0103m 2015<\/em><\/p>\n<p style=\"text-align: right\">Ngu\u1ed3n: <em>marketingland.com<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Content curation l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c tuy\u1ec7t v\u1eddi d\u00e0nh cho c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb kh\u00f4ng c\u00f3 ngu\u1ed3n l\u1ef1c s\u1ea3n xu\u1ea5t m\u1ed9t kh\u1ed1i l\u01b0\u1ee3ng l\u1edbn n\u1ed9i dung ban \u0111\u1ea7u. H\u00f4m nay Subiz \u2013 Ph\u1ea7n m\u1ec1m h\u1ed7 tr\u1ee3 tr\u1ef1c tuy\u1ebfn\u00a0s\u1ebd gi\u1edbi thi\u1ec7u v\u1edbi\u00a0b\u1ea1n b\u00e0i vi\u1ebft chia s\u1ebb b\u00ed quy\u1ebft \u0111\u1ec3 th\u1ef1c hi\u1ec7n content curation c\u1ee7a Nh\u00e0 b\u00e1o\u00a0Chuck [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56649"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=56649"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56649\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=56649"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=56649"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=56649"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}