{"id":56658,"date":"2023-12-20T19:06:41","date_gmt":"2023-12-20T12:06:41","guid":{"rendered":"https:\/\/masterskills.org\/blog\/xay-dung-nhan-thuc-khach-hang-danh-thuc-nhu-cau-tiem-an.html"},"modified":"2023-12-20T19:06:41","modified_gmt":"2023-12-20T12:06:41","slug":"xay-dung-nhan-thuc-khach-hang-danh-thuc-nhu-cau-tiem-an","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/xay-dung-nhan-thuc-khach-hang-danh-thuc-nhu-cau-tiem-an.html","title":{"rendered":"X\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c kh\u00e1ch h\u00e0ng: \u0110\u00e1nh th\u1ee9c nhu c\u1ea7u ti\u1ec1m \u1ea9n"},"content":{"rendered":"<div id=\"test\">L\u00e0 m\u1ed9t nh\u00e0 marketing, n\u1ebfu nh\u01b0 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n \u0111\u00e3 l\u00e0 m\u1ed9t gi\u1ea3i ph\u00e1p c\u1ee5 th\u1ec3 cho m\u1ed9t v\u1ea5n \u0111\u1ec1 c\u1ee5 th\u1ec3 th\u00ec c\u00f4ng vi\u1ec7c c\u1ee7a b\u1ea1n d\u0129 nhi\u00ean l\u00e0 s\u1ebd r\u1ea5t r\u00f5 r\u00e0ng. B\u1ea1n ch\u1ec9 c\u1ea7n cho kh\u00e1ch h\u00e0ng th\u1ea5y t\u1ea1i sao s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n l\u1ea1i l\u00e0 s\u1ef1 l\u1ef1a ch\u1ecdn t\u1ed1t nh\u1ea5t. Th\u00f4ng th\u01b0\u1eddng, c\u00e1ch d\u1ec5 nh\u1ea5t l\u00e0 th\u1ec3 hi\u1ec7n cho kh\u00e1ch h\u00e0ng th\u1ea5y \u0111i\u1ec3m \u0111\u1ed9c \u0111\u00e1o trong s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n (Unique Selling Point \u2013 USP), ho\u1eb7c c\u0169ng c\u00f3 th\u1ec3 c\u1ea1nh tranh v\u1ec1 gi\u00e1 s\u1ea3n ph\u1ea9m. D\u00f9 l\u00e0 b\u1ea1n l\u00e0m theo c\u00e1ch n\u00e0o th\u00ec n\u1ebfu nh\u01b0 kh\u00e1ch h\u00e0ng \u0111\u00e3 nh\u00ecn th\u1ea5y s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n v\u00e0 \u0111ang kh\u00f4ng g\u1eafn b\u00f3 v\u1edbi b\u1ea5t c\u1ee9 th\u01b0\u01a1ng hi\u1ec7u c\u1ee5 th\u1ec3 n\u00e0o th\u00ec t\u1ea5t c\u1ea3 nh\u1eefng g\u00ec b\u1ea1n c\u1ea7n l\u00e0m l\u00e0 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n l\u00e0 s\u1ef1 l\u1ef1a ch\u1ecdn t\u1ed1t nh\u1ea5t.<\/p>\n<div id=\"attachment_2153\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2153 size-full\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2023\/12\/CouchPotato.png\" alt=\"B\u1ea1n c\u00f3 th\u1ef1c s\u1ef1 th\u00edch m\u00f3n khoai t\u00e2y?\" width=\"600\" height=\"313\" title=\"CouchPotato\"><\/p>\n<p class=\"wp-caption-text\">B\u1ea1n c\u00f3 th\u1ef1c s\u1ef1 th\u00edch m\u00f3n khoai t\u00e2y?<\/p>\n<\/div>\n<p>C\u00f3 c\u00e2u n\u00f3i: \u201cKhi \u0111\u00e3 b\u00e1n chi\u1ebfc b\u1eaby chu\u1ed9t t\u1ed1t nh\u1ea5t, b\u1ea1n c\u00f3 th\u1ec3 ng\u1ed3i th\u01b0 gi\u00e3n trong l\u00fac c\u1ea3 th\u1ebf gi\u1edbi ch\u1ea1y \u0111\u1ebfn nh\u00e0 b\u1ea1n.\u201d<\/p>\n<p>Nh\u01b0ng th\u1ef1c t\u1ebf l\u00e0 nhi\u1ec1u ng\u01b0\u1eddi trong ch\u00fang ta kh\u00f4ng b\u00e1n s\u1ea3n ph\u1ea9m \u0111\u00e1p \u1ee9ng m\u1ed9t nhu c\u1ea7u r\u00f5 r\u00e0ng. Ngay c\u1ea3 khi s\u1ea3n ph\u1ea9m, ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n cung c\u1ea5p m\u1ed9t nhu c\u1ea7u ho\u1eb7c gi\u1ea3i ph\u00e1p th\u00f4ng minh cho m\u1ed9t v\u1ea5n \u0111\u1ec1 th\u1ef1c t\u1ebf\u2026 m\u1ecdi ng\u01b0\u1eddi c\u00f3 nh\u1eadn ra h\u1ecd \u0111ang m\u1eafc ph\u1ea3i v\u1ea5n \u0111\u1ec1 \u0111\u00f3 kh\u00f4ng? V\u00e0 h\u1ecd c\u00f3 bi\u1ebft r\u1eb1ng c\u00f3 m\u1ed9t gi\u1ea3i ph\u00e1p \u0111ang th\u1ef1c s\u1ef1 t\u1ed3n t\u1ea1i kh\u00f4ng?<\/p>\n<p><strong>1, Ba giai \u0111o\u1ea1n c\u1ee7a nh\u1eadn th\u1ee9c kh\u00e1ch h\u00e0ng<\/strong><br \/>\nNhi\u1ec1u nh\u00e0 marketing \u0111ang \u0111\u1ed1i m\u1eb7t v\u1edbi c\u00e2u h\u1ecfi h\u00f3c b\u00faa: \u201cL\u00e0m c\u00e1ch n\u00e0o t\u00f4i b\u00e1n l\u1ee3i \u00edch th\u01b0\u01a1ng hi\u1ec7u v\u01b0\u1ee3t tr\u1ed9i h\u01a1n \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh khi m\u00e0 kh\u00e1ch h\u00e0ng th\u1eadm ch\u00ed c\u00f2n kh\u00f4ng c\u1ea7n \u0111\u1ebfn s\u1ea3n ph\u1ea9m c\u1ee7a t\u00f4i?\u201d B\u1ea1n n\u00f3i r\u1eb1ng s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh l\u00e0 t\u1ed1t nh\u1ea5t th\u00ec s\u1ebd ch\u1eb3ng c\u00f3 \u00edch g\u00ec n\u1ebfu nh\u01b0 m\u1ecdi ng\u01b0\u1eddi kh\u00f4ng bi\u1ebft l\u00e0 h\u1ecd c\u1ea7n t\u1edbi n\u00f3. S\u1ef1 th\u1eadt \u201cph\u0169 ph\u00e0ng\u201d l\u00e0: kh\u00f4ng ai quan t\u00e2m.<\/p>\n<p><em><strong>Ch\u00fang ta l\u00e0m c\u00e1ch n\u00e0o \u0111\u1ec3 kh\u00e1ch h\u00e0ng quan t\u00e2m?<\/strong><\/em><br \/>\nV\u1ea5n \u0111\u1ec1 n\u00e0y \u0111\u00f2i h\u1ecfi m\u1ed9t ch\u00fat kh\u00e9o l\u00e9o. C\u00e2u tr\u1ea3 l\u1eddi b\u1ea1n c\u00f3 kh\u1ea3 n\u0103ng nh\u1eadn \u0111\u01b0\u1ee3c ngay khi \u0111\u1eb7t ra c\u00e2u h\u1ecfi n\u00e0y l\u00e0 m\u1ed9t c\u00e2u tr\u1ea3 l\u1eddi h\u00e0i h\u01b0\u1edbc: \u201cch\u00fang ta c\u1ea7n t\u0103ng s\u1ef1 nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u!!\u201d C\u00e1c blog marketing cung c\u1ea5p r\u1ea5t nhi\u1ec1u\u00a0b\u00e0i vi\u1ebft v\u1ec1 digital marketing v\u1edbi c\u00e1c ch\u1ee7 \u0111\u1ec1 nh\u01b0 s\u1ef1 trung th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u, c\u1ea3m gi\u00e1c \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 con ng\u01b0\u1eddi,\u2026 nh\u01b0ng \u0111\u1ed1i v\u1edbi lo\u1ea1i t\u00ecnh hu\u1ed1ng n\u00e0y th\u00ec \u0111\u1ed9 nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ph\u1ea3i l\u00e0 \u0111\u00e1p \u00e1n ch\u00ednh x\u00e1c.<\/p>\n<p>Khi ng\u01b0\u1eddi kh\u00e1c kh\u00f4ng bi\u1ebft r\u1eb1ng h\u1ecd \u0111ang c\u1ea7n t\u1edbi lo\u1ea1i s\u1ea3n ph\u1ea9m n\u00e0y th\u00ec b\u1ea1n kh\u00f4ng c\u1ea7n gia t\u0103ng s\u1ef1 nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u\u2026 thay v\u00e0o \u0111\u00f3, b\u1ea1n ph\u1ea3i \u0111\u00e1nh th\u1ee9c \u0111\u01b0\u1ee3c nhu c\u1ea7u\/mong mu\u1ed1n, sau \u0111\u00f3 l\u00e0 t\u0103ng s\u1ef1 nh\u1eadn bi\u1ebft v\u1ec1 gi\u1ea3i ph\u00e1p\/s\u1ea3n ph\u1ea9m, cu\u1ed1i c\u00f9ng\u00a0b\u1ea1n m\u1edbi n\u00ean t\u0103ng s\u1ef1 nh\u1eadn bi\u1ebft v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<p>\u0110i\u1ec1u n\u00e0y s\u1ebd d\u1eabn t\u1edbi 3 giai \u0111o\u1ea1n trong h\u00e0nh tr\u00ecnh ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng:<\/p>\n<ul>\n<li><strong>T\u1ea1o s\u1ef1 nh\u1eadn bi\u1ebft v\u1edbi nhu c\u1ea7u\/v\u1ea5n \u0111\u1ec1<\/strong>. \u1ede giai \u0111o\u1ea1n n\u00e0y th\u00ec v\u1edbi kh\u00e1ch h\u00e0ng, c\u1ea3 s\u1ea3n ph\u1ea9m v\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec1u ch\u01b0a \u0111\u01b0\u1ee3c bi\u1ebft t\u1edbi; kh\u00e1ch h\u00e0ng kh\u00f4ng nh\u1eadn ra h\u1ecd \u0111ang c\u00f3 m\u1ed9t v\u1ea5n \u0111\u1ec1 ho\u1eb7c nhu c\u1ea7u c\u1ea7n t\u1edbi m\u1ed9t gi\u1ea3i ph\u00e1p. C\u00f4ng vi\u1ec7c c\u1ee7a b\u1ea1n \u1edf giai \u0111o\u1ea1n n\u00e0y l\u00e0 ch\u1ec9 cho kh\u00e1ch h\u00e0ng th\u1ea5y h\u1ecd c\u00f3 m\u1ed9t v\u1ea5n \u0111\u1ec1, nhu c\u1ea7u. H\u1ecd c\u00f3 th\u1ec3 kh\u00f4ng nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1 n\u00e0y ho\u1eb7c c\u00f3 th\u1ec3 kh\u00f4ng th\u1ea5y v\u1ea5n \u0111\u1ec1 n\u00e0y l\u00e0 m\u1ed9t s\u1ef1 kh\u00f3 ch\u1ecbu \u0111\u00e1ng \u0111\u1ec3 t\u00ecm c\u00e1ch gi\u1ea3i quy\u1ebft. B\u1ea1n c\u00f3 th\u1ec3 t\u0103ng s\u1ef1 nh\u1eadn th\u1ee9c c\u1ee7a nhu c\u1ea7u ho\u1eb7c v\u1ea5n \u0111\u1ec1 n\u00e0y th\u00f4ng qua c\u1ea3m x\u00fac ho\u1eb7c m\u1ed9t th\u00f4ng \u0111i\u1ec7p nh\u01b0ng ph\u1ea3i t\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng ch\u1ee9 kh\u00f4ng ph\u1ea3i v\u00e0o b\u1ea1n.<\/li>\n<li><strong>Tr\u00ecnh b\u00e0y gi\u1ea3i ph\u00e1p c\u01a1 b\u1ea3n cho nhu c\u1ea7u\/v\u1ea5n \u0111\u1ec1 \u0111\u00f3<\/strong>. \u1ede giai \u0111\u1ecdan n\u00e0y th\u00ec th\u01b0\u01a1ng hi\u1ec7u v\u1eabn ch\u01b0a \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn. Kh\u00e1ch h\u00e0ng l\u00fac n\u00e0y \u0111\u00e3 nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1 nh\u01b0ng ch\u01b0a ch\u1eafc ch\u1eafn v\u1ec1 gi\u1ea3i ph\u00e1p. C\u00f4ng vi\u1ec7c c\u1ee7a b\u1ea1n \u1edf giai \u0111o\u1ea1n n\u00e0y l\u00e0 tr\u00ecnh b\u00e0y gi\u1ea3i ph\u00e1p c\u1ee7a b\u1ea1n ch\u00ednh l\u00e0 gi\u1ea3i ph\u00e1p t\u1ed1t nh\u1ea5t cho v\u1ea5n \u0111\u1ec1 ho\u1eb7c nhu c\u1ea7u c\u1ee7a h\u1ecd. Tuy nhi\u00ean, b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean ch\u1ec9 c\u1ea7n cho kh\u00e1ch h\u00e0ng th\u1ea5y s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n l\u00e0 gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p v\u1edbi\u00a0nhu c\u1ea7u c\u1ee7a h\u1ecd. Nh\u1eafc l\u1ea1i l\u00e0, \u1edf giai \u0111o\u1ea1n n\u00e0y b\u1ea1n c\u1ea7n t\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, ch\u01b0a ph\u1ea3i l\u00e0 l\u00fac \u0111\u1ec3 n\u00f3i v\u1ec1 \u201cb\u1ea1n\u201d.<\/li>\n<li><strong>B\u00e1n gi\u1ea3i ph\u00e1p v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n nh\u01b0 l\u00e0 s\u1ef1 l\u1ef1a ch\u1ecdn t\u1ed1t nh\u1ea5t<\/strong>. \u1ede giai \u0111o\u1ea1n n\u00e0y kh\u00e1ch h\u00e0ng \u0111\u00e3 bi\u1ebft l\u00e0 h\u1ecd \u0111ang c\u00f3 m\u1ed9t v\u1ea5n \u0111\u1ec1, v\u00e0 h\u1ecd bi\u1ebft c\u00e1ch ti\u1ebfp c\u1eadn t\u1edbi gi\u1ea3i ph\u00e1p cho v\u1ea5n \u0111\u1ec1 n\u00e0y b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. C\u00f4ng vi\u1ec7c c\u1ee7a b\u1ea1n l\u00fac n\u00e0y l\u00e0 cho h\u1ecd th\u1ea5y h\u1ecd n\u00ean ch\u1ecdn mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n v\u00e0 k\u1ebft n\u1ed1i v\u1edbi gi\u1ea3i ph\u00e1p n\u00e0y v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng. \u0110\u00e2y l\u00e0 l\u00fac m\u00e0 b\u1ea1n \u0111\u01b0\u1ee3c ph\u00e9p n\u00f3i v\u1ec1 ch\u00ednh m\u00ecnh.<\/li>\n<\/ul>\n<p>B\u00e0i li\u00ean quan: <em>V\u00ec sao c\u00e1c chi\u1ebfn d\u1ecbch Digital Marketing \u1edf Vi\u1ec7t Nam kh\u00f4ng hi\u1ec7u qu\u1ea3?<\/em><\/p>\n<p><strong>2, Ti\u1ebfn h\u00e0nh t\u1eebng b\u01b0\u1edbc m\u1ed9t<\/strong><br \/>\nNhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u \u0111ang \u0111\u1ed1i m\u1eb7t v\u1edbi m\u1ed9t s\u1ef1 c\u00e1m d\u1ed7 l\u00e0 c\u1ed1 g\u1eafng t\u1ea1o ra m\u1ed9t th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u v\u00e0 n\u1ed9i dung qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 l\u00e0m ba giai \u0111o\u1ea1n kia c\u00f9ng m\u1ed9t l\u00fac. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 l\u00e0 do s\u1ef1 s\u1ee3 h\u00e3i kh\u00f4ng c\u1ed1 \u00fd mu\u1ed1n h\u01a1n \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, ho\u1eb7c \u0111\u00f4i khi l\u00e0 m\u1ec7nh l\u1ec7nh t\u1eeb tr\u00ean \u0111\u01b0a xu\u1ed1ng, l\u1ec7nh mu\u1ed1n \u201c\u0111\u1ea9y th\u01b0\u01a1ng hi\u1ec7u\u201d b\u1ea5t k\u1ec3 \u0111ang \u1edf giai \u0111o\u1ea1n n\u00e0o trong h\u00e0nh tr\u00ecnh ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ho\u1eb7c v\u00ec nhi\u1ec1u l\u00fd do kh\u00e1c. \u0110\u00f4i khi chuy\u1ec7n n\u00e0y x\u1ea3y ra v\u00ec c\u00e1c nh\u00e0 marketing r\u1ea5t thi\u1ebft tha v\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 th\u00edch n\u00f3i v\u1ec1 s\u1ef1 v\u0129 \u0111\u1ea1i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00e1i h\u1ecd l\u00e0m. Nh\u01b0ng \u0111\u00f3 l\u00e0 m\u1ed9t sai l\u1ea7m.<\/p>\n<p>\u0110\u1eebng c\u1ed1 g\u1eafng \u0111\u1ec3 th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n l\u00e0m c\u1ea3 t\u1ea5t c\u1ea3 c\u00f9ng m\u1ed9t l\u00fac. B\u1ea1n s\u1ebd kh\u00f4ng th\u00e0nh c\u00f4ng, v\u00e0 b\u1ea1n s\u1ebd ch\u1ec9 pha lo\u00e3ng th\u00f4ng \u0111i\u1ec7p m\u00e0\u00a0kh\u00f4ng n\u00f3i l\u00ean \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. Thay v\u00ec v\u1eady h\u00e3y \u0111\u1ec3 m\u1ed7i qu\u1ea3ng c\u00e1o ho\u1eb7c m\u1ed7i ho\u1ea1t \u0111\u1ed9ng marketing c\u1ee7a b\u1ea1n ch\u1ec9 t\u1eadp trung v\u00e0o m\u1ed9t giai \u0111o\u1ea1n m\u00e0 th\u00f4i.<\/p>\n<p>Nh\u01b0ng \u0111\u1ee3i \u0111\u00e3. C\u00f3 ph\u1ea3i l\u00e0 t\u00f4i \u0111\u00e3 n\u00f3i ch\u00fang ta n\u00ean tr\u00e1nh n\u00f3i v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u trong hai giai \u0111\u1ecdan \u0111\u1ea7u \u0111\u00fang kh\u00f4ng?<\/p>\n<p>KH\u00d4NG.<\/p>\n<p>L\u00e0m \u01a1n \u0111\u1eebng ngh\u0129 b\u1ea1n n\u00ean tr\u00e1nh xa nh\u1eefng th\u00f4ng \u0111i\u1ec7p n\u00f3i qu\u00e1 nhi\u1ec1u v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, ho\u1eb7c t\u1eadp trung v\u00e0o m\u1ed9t lo\u1ea1i nh\u1eadn th\u1ee9c ngh\u0129a l\u00e0 b\u1ea1n ph\u1ea3i ho\u00e0n to\u00e0n tr\u00e1nh xa th\u01b0\u01a1ng hi\u1ec7u. D\u0129 nhi\u00ean b\u1ea5t c\u1ee9 qu\u1ea3ng c\u00e1o hay n\u1ed9i dung tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, website c\u1ee7a b\u1ea1n \u0111\u1ec1u n\u00ean lu\u00f4n lu\u00f4n k\u1ebft h\u1ee3p ch\u1eb7t ch\u1ebd v\u1edbi h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u (logo, h\u00ecnh \u1ea3nh\u2026)<\/p>\n<p>C\u00e1i t\u00f4i \u0111ang n\u00f3i l\u00e0 \u1edf \u0111\u00e2y ch\u1ec9 l\u00e0 s\u1ef1 t\u1eadp trung c\u1ee7a th\u00f4ng \u0111i\u1ec7p.<\/p>\n<p><strong>3, L\u00e0m c\u00f4ng vi\u1ec7c n\u00e0y trong th\u1ef1c t\u1ebf nh\u01b0 th\u1ebf n\u00e0o?<\/strong><br \/>\nH\u00e3y xem v\u00ed d\u1ee5 v\u1ec1 m\u00e1y h\u00fat b\u1ee5i Dyson, v\u00e0 xem th\u00f4ng \u0111i\u1ec7p s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd v\u1eeba kh\u1edbp v\u1edbi ba giai \u0111o\u1ea1n nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n<p><strong>\u0110i\u1ec3m xu\u1ea5t ph\u00e1t c\u1ee7a Dyson<\/strong> \u2013 m\u1ecdi ng\u01b0\u1eddi bi\u1ebft l\u00e0 h\u1ecd c\u1ea7n m\u00e1y h\u00fat b\u1ee5i. Nh\u01b0ng Dyson v\u1eabn c\u1ea7n x\u00e1c \u0111\u1ecbnh v\u1ea5n \u0111\u1ec1 m\u00e0 h\u1ecd gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c c\u00f2n c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u00e1y h\u00fat b\u1ee5i kh\u00e1c th\u00ec kh\u00f4ng. Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, m\u00e1y h\u00fat b\u1ee5i c\u1ee7a h\u1ecd c\u00f3 USP l\u00e0 kh\u1ea3 n\u0103ng h\u00fat c\u1ef1c m\u1ea1nh kh\u00f4ng b\u1ecb t\u1eafc \u2013 nh\u01b0ng \u0111a ph\u1ea7n m\u1ecdi ng\u01b0\u1eddi kh\u00f4ng nh\u1eadn ra \u0111\u00e2y l\u00e0 \u0111\u1eb7c \u0111i\u1ec3m h\u1ecd n\u00ean quan t\u00e2m \u0111\u1ebfn.<\/p>\n<p><strong>Giai \u0111o\u1ea1n 1: T\u1ea1o s\u1ef1 nh\u1eadn bi\u1ebft nhu c\u1ea7u\/v\u1ea5n \u0111\u1ec1<\/strong><br \/>\n\u1ede giai \u0111o\u1ea1n n\u00e0y kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111ang vui v\u1ebb v\u1edbi t\u00ecnh tr\u1ea1ng hi\u1ec7n t\u1ea1i c\u1ee7a h\u1ecd.<\/p>\n<p>V\u1edbi tr\u01b0\u1eddng h\u1ee3p c\u1ee7a Dyson: n\u1ebfu th\u00f4ng \u0111i\u1ec7p \u0111\u01a1n gi\u1ea3n l\u00e0 \u201cmua Dyson\u201d th\u00ec kh\u00f4ng \u0111\u1ee7 \u0111\u1ec3 kh\u00e1ch h\u00e0ng chuy\u1ec3n t\u1eeb Hoover, Oreck sang Dyson. M\u1ed9t khi kh\u00e1ch h\u00e0ng \u0111\u00e3 ch\u1ecdn m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed3 n\u1ed9i th\u1ea5t th\u00ec khi h\u1ecd c\u1ea7n m\u1ed9t c\u00e1i m\u00e1y m\u1edbi, h\u1ecd ch\u1ec9 c\u1ea7n mua c\u00e1i c\u00f9ng lo\u1ea1i v\u1edbi c\u00e1i c\u0169. V\u00ec v\u1eady m\u1ecdi ng\u01b0\u1eddi th\u01b0\u1eddng quay l\u1ea1i v\u00e0 mua m\u1ed9t c\u00e1i Hooover ho\u1eb7c Oreck kh\u00e1c.<\/p>\n<p>Thay v\u00ec n\u00f3i th\u1eb3ng v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u Dyson, c\u00f4ng vi\u1ec7c c\u1ee7a b\u1ea1n \u1edf giai \u0111o\u1ea1n n\u00e0y l\u00e0 cho kh\u00e1ch h\u00e0ng th\u1ea5y h\u1ecd c\u00f3 m\u1ed9t v\u1ea5n \u0111\u1ec1 ho\u1eb7c nhu c\u1ea7u m\u00e0 h\u1ecd hi\u1ec7n \u0111ang g\u1eb7p ph\u1ea3i. Trong v\u00ed d\u1ee5 n\u00e0y, m\u1ed9t v\u1ea5n \u0111\u1ec1 c\u1ee7a nhi\u1ec1u ng\u01b0\u1eddi c\u00f3 m\u00e1y h\u00fat b\u1ee5i l\u00e0 m\u00e1y c\u1ee7a h\u1ecd d\u1ec5 b\u1ecb t\u1eafc v\u00e0 kh\u00f4ng h\u00fat \u0111\u01b0\u1ee3c. V\u00ec v\u1eady th\u00f4ng \u0111i\u1ec7p \u0111\u01b0\u1ee3c \u0111\u01b0a ra l\u00e0 t\u1eadp trung v\u00e0o\u00a0ch\u00ednh s\u1ef1 kh\u00e1c bi\u1ec7t n\u00e0y, \u201cM\u00e1y h\u00fat b\u1ee5i th\u00f4ng th\u01b0\u1eddng b\u1ecb t\u1eafc, c\u1ee7a ch\u00fang t\u00f4i th\u00ec kh\u00f4ng \u2013 Dyson\u201d.<\/p>\n<div id=\"attachment_2154\" style=\"width: 510px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2154\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2023\/12\/5481f72dbf6f32.45966474.png\" alt=\"M\u00e1y h\u00fat b\u1ee5i th\u00f4ng th\u01b0\u1eddng b\u1ecb t\u1eafc, c\u1ee7a ch\u00fang t\u00f4i th\u00ec kh\u00f4ng - Dyson\" width=\"500\" height=\"375\" title=\"5481f72dbf6f32.45966474\"><\/p>\n<p class=\"wp-caption-text\">M\u00e1y h\u00fat b\u1ee5i th\u00f4ng th\u01b0\u1eddng b\u1ecb t\u1eafc, c\u1ee7a ch\u00fang t\u00f4i th\u00ec kh\u00f4ng \u2013 Dyson<\/p>\n<\/div>\n<p>(Ch\u00fa \u00fd qu\u1ea3ng c\u00e1o n\u00e0y v\u1eabn nh\u1eafc \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u nh\u01b0ng t\u1eadp trung v\u00e0o v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.)<\/p>\n<p><strong>Giai \u0111o\u1ea1n 2: Th\u1ec3 hi\u1ec7n gi\u1ea3i ph\u00e1p c\u01a1 b\u1ea3n cho nhu c\u1ea7u\/v\u1ea5n \u0111\u1ec1<\/strong><br \/>\n\u1ede giai \u0111o\u1ea1n n\u00e0y kh\u00e1ch h\u00e0ng v\u1eabn ch\u01b0a bi\u1ebft \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u; h\u1ecd l\u00fac n\u00e0y \u0111\u00e3 nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1 (m\u00e1y h\u00fat b\u1ee5i b\u1ecb t\u1eafc -&gt; \u201cT\u00f4i \u01b0\u1edbc c\u00f3 m\u1ed9t chi\u1ebfc m\u00e1y h\u00fat b\u1ee5i m\u1edbi kh\u00f4ng b\u1ecb t\u1eafc.) nh\u01b0ng h\u1ecd ch\u01b0a ch\u1eafc ch\u1eafn v\u1ec1 gi\u1ea3i ph\u00e1p.<\/p>\n<p>C\u00f4ng vi\u1ec7c c\u1ee7a b\u1ea1n \u1edf giai \u0111o\u1ea1n hai l\u00e0 tr\u00ecnh b\u00e0y gi\u1ea3i ph\u00e1p c\u1ee7a b\u1ea1n: \u201cM\u00e1y h\u00fat b\u1ee5i c\u1ee7a ch\u00fang t\u00f4i kh\u00f4ng t\u1eafc v\u00ec s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 t\u00e0i t\u00ecnh. B\u1ea1n c\u1ea7n m\u1ed9t chi\u1ebfc m\u00e1y h\u00fat b\u1ee5i kh\u00f4ng c\u1ea7n t\u00fai v\u00e0 s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 \u201cGi\u00f3 xo\u00e1y\u201d \u0111\u1eb7c bi\u1ec7t\u201d.<\/p>\n<div id=\"attachment_2155\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2155 size-full\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2023\/12\/5481f72e83a3a8.02983003.jpg\" alt=\"T\u1ea5t c\u1ea3 b\u1ea1n c\u1ea7n l\u00e0 m\u1ed9t chi\u1ebfc m\u00e1y h\u00fat b\u1ee5i kh\u00f4ng c\u1ea7n t\u00fai v\u00e0 s\u1eed d\u1ee5ng kh\u00f4ng ngh\u1ec7 \u201cGi\u00f3 xo\u00e1y\u201d \u0111\u1eb7c bi\u1ec7t.\" width=\"600\" height=\"337\" title=\"5481f72e83a3a8.02983003\"><\/p>\n<p class=\"wp-caption-text\">T\u1ea5t c\u1ea3 b\u1ea1n c\u1ea7n l\u00e0 m\u1ed9t chi\u1ebfc m\u00e1y h\u00fat b\u1ee5i kh\u00f4ng c\u1ea7n t\u00fai v\u00e0 s\u1eed d\u1ee5ng kh\u00f4ng ngh\u1ec7 \u201cGi\u00f3 xo\u00e1y\u201d \u0111\u1eb7c bi\u1ec7t.<\/p>\n<\/div>\n<p>\u1ede giai \u0111o\u1ea1n n\u00e0y b\u1ea1n t\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng v\u00e0 nhu c\u1ea7u c\u1ee7a h\u1ecd; v\u00e0 cho kh\u00e1ch h\u00e0ng th\u1ea5y t\u1ea1i sao gi\u1ea3i ph\u00e1p c\u1ee7a b\u1ea1n l\u00e0 t\u1ed1t nh\u1ea5t.<\/p>\n<p><strong>Giai \u0111o\u1ea1n 3: B\u00e1n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n nh\u01b0 l\u00e0 l\u1ef1a ch\u1ecdn t\u1ed1t nh\u1ea5t<\/strong><br \/>\nTrong giai \u0111o\u1ea1n ba, kh\u00e1ch h\u00e0ng bi\u1ebft h\u1ecd c\u00f3 m\u1ed9t v\u1ea5n \u0111\u1ec1, v\u00e0 h\u1ecd bi\u1ebft c\u00e1ch ti\u1ebfp c\u1eadn v\u1edbi gi\u1ea3i ph\u00e1p c\u1ee7a v\u1ea5n \u0111\u1ec1 th\u00f4ng qua s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. Trong v\u00ed d\u1ee5 c\u1ee7a Dyson, h\u1ecd bi\u1ebft h\u1ecd mu\u1ed1n m\u1ed9t chi\u1ebfc m\u00e1y h\u00fat b\u1ee5i v\u1edbi c\u00f4ng ngh\u1ec7 \u0111\u1eb7c bi\u1ec7t kh\u00f4ng b\u1ecb t\u1eafc v\u00e0 duy tr\u00ec s\u1ef1 h\u00fat th\u00f4ng su\u1ed1t.<\/p>\n<p>C\u00f4ng vi\u1ec7c c\u1ee7a b\u1ea1n l\u00fac n\u00e0y l\u00e0 ch\u1ec9 ra th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u0169ng ch\u00ednh l\u00e0 gi\u1ea3i ph\u00e1p cho v\u1ea5n \u0111\u1ec1 n\u00e0y. V\u1edbi Dyson, \u0111\u00e2y l\u00e0 lo\u1ea1i th\u00f4ng \u0111i\u1ec7p g\u1eafn th\u01b0\u01a1ng hi\u1ec7u v\u1edbi gi\u1ea3i ph\u00e1p m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng.<\/p>\n<div id=\"attachment_2156\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2156\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2023\/12\/5481ee89e6b9b0.36767151.jpg\" alt=\"Dyson - M\u00e1y h\u00fat b\u1ee5i kh\u00f4ng t\u1eafc ngh\u1ebdn\" width=\"600\" height=\"319\" title=\"5481ee89e6b9b0.36767151\"><\/p>\n<p class=\"wp-caption-text\">Dyson \u2013 M\u00e1y h\u00fat b\u1ee5i kh\u00f4ng t\u1eafc ngh\u1ebdn<\/p>\n<\/div>\n<p><strong>K\u1ebft lu\u1eadn<\/strong><br \/>\nKhi m\u1ecdi ng\u01b0\u1eddi kh\u00f4ng bi\u1ebft v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, b\u1ea1n kh\u00f4ng th\u1ec3 b\u00e1n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n cho h\u1ecd ngay l\u1eadp t\u1ee9c, b\u1edfi v\u00ec th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n l\u00e0 v\u00f4 ngh\u0129a v\u1edbi h\u1ecd. B\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra \u00fd ngh\u0129a v\u00e0 c\u1ea3m x\u00fac v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1ch h\u01b0\u1edbng d\u1eabn m\u1ecdi ng\u01b0\u1eddi th\u00f4ng qua ba giai \u0111o\u1ea1n nh\u1eadn th\u1ee9c: nh\u1eadn th\u1ee9c nhu c\u1ea7u\/mong mu\u1ed1n, nh\u1eadn th\u1ee9c gi\u1ea3i ph\u00e1p\/s\u1ea3n ph\u1ea9m, v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<p>M\u1ed7i giai \u0111o\u1ea1n c\u1ea7n m\u1ed9t th\u00f4ng \u0111i\u1ec7p ri\u00eang bi\u1ec7t cho m\u1ed9t nh\u00f3m kh\u00e1ch h\u00e0ng kh\u00e1c nhau. Thay v\u00ec c\u1ed1 t\u1ea1o ra m\u1ed9t th\u00f4ng \u0111i\u1ec7p d\u00f9ng cho c\u1ea3 ba, h\u00e3y\u00a0t\u1ea1o ra t\u1eebng\u00a0th\u00f4ng \u0111i\u1ec7p d\u00f9ng ri\u00eang cho m\u1ed7i\u00a0giai \u0111o\u1ea1n, ri\u00eang\u00a0cho website, cho truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 c\u00e1c k\u00eanh digital kh\u00e1c, hay ri\u00eang cho m\u1ed7i chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o. H\u00e3y\u00a0cho ph\u00e9p kh\u00e1ch h\u00e0ng\u00a0tr\u1ea3i nghi\u1ec7m c\u1ea3m gi\u00e1c v\u1ec1 nhu c\u1ea7u tr\u01b0\u1edbc khi b\u1ea1n b\u00e1n th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<p>V\u00e0 \u0111\u1eebng bao gi\u1edd c\u1ed1 g\u1eafng l\u00e0m m\u1ecdi th\u1ee9 c\u00f9ng m\u1ed9t l\u00fac!<\/p>\n<p>B\u00e0i li\u00ean quan:<em> K\u1ec9 nguy\u00ean c\u1ee7a Real-Time Marketing: Th\u1ea5u hi\u1ec3u nhu c\u1ea7u kh\u00e1ch h\u00e0ng<\/em><\/p>\n<p style=\"text-align: right\">Ngu\u1ed3n: <em>moz.com<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>L\u00e0 m\u1ed9t nh\u00e0 marketing, n\u1ebfu nh\u01b0 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n \u0111\u00e3 l\u00e0 m\u1ed9t gi\u1ea3i ph\u00e1p c\u1ee5 th\u1ec3 cho m\u1ed9t v\u1ea5n \u0111\u1ec1 c\u1ee5 th\u1ec3 th\u00ec c\u00f4ng vi\u1ec7c c\u1ee7a b\u1ea1n d\u0129 nhi\u00ean l\u00e0 s\u1ebd r\u1ea5t r\u00f5 r\u00e0ng. B\u1ea1n ch\u1ec9 c\u1ea7n cho kh\u00e1ch h\u00e0ng th\u1ea5y t\u1ea1i sao s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n l\u1ea1i l\u00e0 s\u1ef1 l\u1ef1a ch\u1ecdn t\u1ed1t nh\u1ea5t. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56658"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=56658"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56658\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=56658"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=56658"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=56658"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}