K\u1ec7 h\u00e0ng \u0111\u01b0\u1ee3c coi l\u00e0 m\u1eaft x\u00edch quan tr\u1ecdng nh\u1ea5t trong ch\u1eb7ng \u0111\u01b0\u1eddng \u0111\u01b0a s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p \u0111\u1ebfn tay ng\u01b0\u1eddi ti\u00eau d\u00f9ng. \u0110\u00f3 l\u00e0 n\u01a1i m\u00e0 cung \u2013 c\u1ea7u g\u1eb7p nhau m\u1ed9t c\u00e1ch h\u1eefu h\u00ecnh nh\u1ea5t, n\u01a1i ch\u1ee7 c\u1eeda h\u00e0ng t\u00ecm m\u1ecdi c\u00e1ch \u0111\u1ec3 \u201cm\u00f3c h\u1ea7u bao\u201d ng\u01b0\u1eddi mua c\u00f2n ng\u01b0\u1eddi mua s\u1ed1ng trong thi\u00ean \u0111\u01b0\u1eddng trong m\u01a1 c\u1ee7a ch\u00ednh b\u1ea3n th\u00e2n.<\/p>\n
Nghi\u00ean c\u1ee9u v\u1ec1 h\u00e0nh vi mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u00e3 ch\u1ec9 ra r\u1eb1ng: 83% h\u00e0nh vi mua h\u00e0ng \u0111\u01b0\u1ee3c quy\u1ebft \u0111\u1ecbnh b\u1edfi c\u00e1i nh\u00ecn, 11% chi ph\u1ed1i b\u1edfi \u00e2m thanh, 3,5% t\u00e1c \u0111\u1ed9ng b\u1edfi khi kh\u00e1ch h\u00e0ng ch\u1ea1m; 1,5% khi ng\u1eedi th\u1ea5y m\u00f9i h\u01b0\u01a1ng v\u00e0 ch\u1ec9 1% khi tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m. Con s\u1ed1 n\u00e0y c\u00e0ng c\u00f3 \u00fd ngh\u0129a khi ng\u01b0\u1eddi mua h\u00e0ng ng\u00e0y c\u00e0ng d\u00e0nh \u00edt th\u1eddi gian cho vi\u1ec7c mua s\u1eafm n\u00ean vi\u1ec7c t\u00ecm c\u00e1ch thu h\u00fat h\u1ecd \u0111\u1ebfn v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh tr\u00ean k\u1ec7 tr\u01b0ng b\u00e0y, t\u1ed1i \u01b0u h\u00f3a gi\u1ecf h\u00e0ng l\u00e0 \u0111i\u1ec1u \u0111\u1eb7t l\u00ean cao h\u01a1n c\u1ea3.<\/p>\n
Vi\u1ec7c\u00a0tr\u01b0ng b\u00e0y h\u00e0ng h\u00f3a\u00a0th\u01b0\u1eddng mang \u0111\u1ebfn 2 t\u00e1c \u0111\u1ed9ng ch\u00ednh:<\/p>\n
M\u1ed9t l\u00e0 h\u01b0\u1edbng \u0111\u1ebfn s\u1ef1 ti\u1ec7n l\u1ee3i nh\u1ea5t d\u00e0nh cho kh\u00e1ch h\u00e0ng trong vi\u1ec7c t\u00ecm ki\u1ebfm v\u00e0 ch\u1ecdn mua s\u1ea3n ph\u1ea9m. Tuy nhi\u00ean m\u1ee5c ti\u00eau n\u00e0y c\u00f3 th\u1ec3 l\u00e0m gi\u1ea3m th\u1eddi gian mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn \u1edf \u0111i\u1ec3m b\u00e1n nh\u1ecf l\u1ebb truy\u1ec1n th\u1ed1ng; c\u00f2n \u0111\u1ed1i v\u1edbi si\u00eau th\u1ecb hay trung t\u00e2m mua s\u1eafm, n\u00f3 ch\u1ee7 y\u1ebfu ph\u1ee5c v\u1ee5 nh\u00f3m kh\u00e1ch h\u00e0ng kh\u00f4ng c\u00f3 nhi\u1ec1u th\u1eddi gian mua s\u1eafm.<\/p>\n
Hai l\u00e0 t\u1eadp trung v\u00e0o vi\u1ec7c k\u00e9o d\u00e0i th\u1eddi gian mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u00f3, t\u0103ng th\u1eddi gian kh\u00e1ch h\u00e0ng ti\u1ebfp x\u00fac v\u1edbi s\u1ea3n ph\u1ea9m v\u00e0 l\u00e0m t\u0103ng kh\u1ea3 n\u0103ng mua h\u00e0ng \u201cb\u1ed1c \u0111\u1ed3ng\u201d (mua h\u00e0ng kh\u00f4ng \u0111\u00fang v\u1edbi m\u1ee5c ti\u00eau ban \u0111\u1ea7u).<\/p>\n
Tr\u00ean th\u1ef1c t\u1ebf, h\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi ngh\u0129 r\u1eb1ng vi\u1ec7c\u00a0tr\u01b0ng b\u00e0y h\u00e0ng h\u00f3a\u00a0mang t\u00ednh ch\u1ea5t th\u1ea9m m\u1ef9, c\u1ea3m x\u00fac c\u00e1 nh\u00e2n nhi\u1ec1u h\u01a1n, l\u00e0m sao \u0111\u1ec3 \u0111\u1eb9p nh\u1ea5t, ti\u1ec7n l\u1ee3i nh\u1ea5t. Tuy nhi\u00ean \u0111\u1eb1ng sau 2 ch\u1eef \u201cti\u1ec7n l\u1ee3i\u201d \u1ea5y l\u00e0 c\u1ea3 s\u1ef1 nghi\u00ean c\u1ee9u s\u00e1t sao t\u00e2m l\u00fd ng\u01b0\u1eddi mua h\u00e0ng.<\/p>\n
Si\u00eau th\u1ecb l\u00e0 n\u01a1i th\u1ec3 hi\u1ec7n r\u00f5 nh\u1ea5t vi\u1ec7c doanh nghi\u1ec7p ph\u00e2n ph\u1ed1i h\u00e0ng h\u00f3a chi ph\u1ed1i t\u00e2m l\u00fd ng\u01b0\u1eddi mua h\u00e0ng th\u00f4ng qua vi\u1ec7c tr\u01b0ng b\u00e0y s\u1ea3n ph\u1ea9m tr\u00ean qu\u1ea7y k\u1ec7. \u0110\u00e3 c\u00f3 r\u1ea5t nhi\u1ec1u b\u00e0i ph\u00e2n t\u00edch c\u1ee7a c\u00e1c chuy\u00ean gia, chung quy \u0111\u1ec1u ng\u1ea7m kh\u1eb3ng \u0111\u1ecbnh \u201c\u0110\u1eb1ng sau vi\u1ec7c tr\u01b0ng b\u00e0y s\u1ea3n ph\u1ea9m t\u01b0\u1edfng ch\u1eebng nh\u01b0 v\u00f4 l\u00fd kia l\u1ea1i ch\u1ee9a \u0111\u1ef1ng s\u1ef1 t\u00ednh to\u00e1n \u0111\u1ea7y m\u01b0u m\u00f4 v\u1edbi m\u1ee5c ti\u00eau r\u00fat c\u00e0ng nhi\u1ec1u ti\u1ec1n h\u01a1n trong v\u00ed ng\u01b0\u1eddi mua h\u00e0ng\u201d. Paco Underhill \u2013 chuy\u00ean gia v\u1ec1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong cu\u1ed1n s\u00e1ch \u201cWhy we Buy: The Science of Shopping\u201d (T\u1ea1m d\u1ecbch: T\u1ea1i sao ch\u00fang ta mua h\u00e0ng: Khoa h\u1ecdc Shopping) \u0111\u00e3 ch\u1ec9 ra r\u1eb1ng \u201cHai ph\u1ea7n ba nh\u1eefng g\u00ec ch\u00fang ta mua trong si\u00eau th\u1ecb h\u1ea7u nh\u01b0 l\u00e0 nh\u1eefng th\u1ee9 kh\u00f4ng c\u1ea7n thi\u1ebft l\u1eafm ho\u1eb7c \u00edt ra c\u0169ng kh\u00f4ng n\u1eb1m trong danh s\u00e1ch mua s\u1eafm c\u1ee7a m\u00ecnh\u201d. Nh\u1eefng th\u1ee9 \u0111\u00f3 c\u00f3 th\u1ec3 ngo\u00e0i ch\u1ee7 \u0111\u00edch c\u1ee7a b\u1ea1n, nh\u01b0ng kh\u00f4ng ph\u1ea3i l\u1ed7i \u1edf si\u00eau th\u1ecb m\u00e0 \u1edf ch\u00ednh t\u00e2m l\u00fd c\u1ee7a b\u1ea1n. M\u1ecdi kh\u00eda c\u1ea1nh c\u1ee7a c\u1eeda h\u00e0ng, t\u1eeb c\u00e1ch b\u1ed1 tr\u00ed s\u1ea3n ph\u1ea9m g\u1ea7n l\u1ed1i ra v\u00e0o cho \u0111\u1ebfn h\u1ed9p s\u1eefa \u1edf ph\u00eda sau qu\u1ea7y k\u1eb9o \u2013 \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 k\u00edch th\u00edch mua s\u1eafm. T\u1ea5t c\u1ea3 \u0111\u1ec1u d\u1ef1a tr\u00ean nh\u1eefng t\u00ednh to\u00e1n khoa h\u1ecdc.<\/p>\n
Th\u00f4ng th\u01b0\u1eddng ng\u01b0\u1eddi ti\u00eau d\u00f9ng khi b\u01b0\u1edbc v\u00e0o si\u00eau th\u1ecb \u0111\u1ec1u ph\u1ea3i m\u1ea5t m\u1ed9t kho\u1ea3ng th\u1eddi gian \u0111\u1ec3 chuy\u1ec3n t\u1eeb \u201ct\u00e2m l\u00fd b\u00ecnh th\u01b0\u1eddng\u201d sang \u201ct\u00e2m l\u00fd mua s\u1eafm\u201d (ti\u00eau ti\u1ec1n). Ch\u00ednh v\u00ec v\u1eady khu v\u1ef1c ngay sau c\u1eeda v\u00e0o si\u00eau th\u1ecb \u0111\u01b0\u1ee3c coi l\u00e0 n\u01a1i \u201c\u0111\u1ecbnh th\u1ea7n\u201d \u2013 \u00edt khi t\u1ea1o ra doanh thu n\u00ean th\u01b0\u1eddng \u0111\u01b0\u1ee3c l\u00e0m khu tr\u01b0ng b\u00e0y khuy\u1ebfn m\u00e3i hay qu\u1ea3ng c\u00e1o. C\u00f2n n\u01a1i t\u1eadp trung nhu c\u1ea7u cao nh\u1ea5t nh\u01b0 h\u00e0ng ti\u00eau d\u00f9ng, th\u1ef1c ph\u1ea9m l\u1ea1i \u0111\u01b0\u1ee3c \u0111\u1eb7t \u1edf cu\u1ed1i si\u00eau th\u1ecb \u0111\u1ec3 kh\u00e1ch ph\u1ea3i \u0111i su\u1ed1t c\u00e1c d\u00e3y k\u1ec7, bi\u1ebft \u0111\u00e2u k\u00edch th\u00edch \u0111\u01b0\u1ee3c h\u1ecd mua m\u00f3n \u0111\u1ed3 kh\u00e1c. T\u01b0\u01a1ng t\u1ef1 nh\u1eefng m\u00f3n h\u00e0ng b\u00e1n ch\u1ea1y, c\u00f3 doanh s\u1ed1 cao l\u1ea1i \u0111\u01b0\u1ee3c \u0111\u1eb7t \u1edf ch\u00ednh gi\u1eefa k\u1ec7 h\u00e0ng \u0111\u1ec3 kh\u00e1ch h\u00e0ng khi ki\u1ebfm n\u00f3 ph\u1ea3i \u0111\u1ea3o m\u1eaft qua m\u1ed9t lo\u1ea1t s\u1ea3n ph\u1ea9m kh\u00e1c. \u0110\u1ed3ng th\u1eddi v\u1ecb tr\u00ed c\u1ee7a s\u1ea3n ph\u1ea9m c\u0169ng \u0111\u01b0\u1ee3c t\u00ednh to\u00e1n \u0111\u1ec3 gia t\u0103ng s\u1ee9c mua c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, v\u00ed d\u1ee5 s\u1ea3n ph\u1ea9m ng\u00e0nh th\u1ef1c ph\u1ea9m \u0111\u01b0\u1ee3c \u0111\u1eb7t c\u1ea1nh ng\u00e0nh n\u01b0\u1edbc gi\u1ea3i kh\u00e1t, s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c da \u0111\u1ec3 c\u1ea1nh h\u00e0ng m\u1ef9 ph\u1ea9m\u2026.v\u00ec ng\u01b0\u1eddi ta th\u01b0\u1eddng c\u00f3 khuynh h\u01b0\u1edbng mua k\u00e8m nh\u1eefng s\u1ea3n ph\u1ea9m c\u00f3 li\u00ean quan d\u00f9 kh\u00f4ng c\u00f3 \u00fd \u0111\u1ecbnh tr\u01b0\u1edbc.<\/p>\n
Th\u1eddi gian kh\u00e1ch h\u00e0ng b\u1ecb gi\u1eef ch\u00e2n t\u0103ng 1% \u2013 doanh thu s\u1ebd t\u0103ng 1,3% n\u00ean kh\u00f4ng l\u1ea1 l\u1eabm g\u00ec khi c\u00e1c nh\u00e0 ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c ph\u1ea3i c\u00f3 nh\u1eefng t\u00ednh to\u00e1n th\u1eadt h\u1ee3p l\u00fd \u0111\u1ec3 k\u00e9o d\u00e0i vi\u1ec7c mua h\u00e0ng v\u00e0 k\u00edch th\u00edch mua s\u1eafm. T\u1ea5t nhi\u00ean m\u1ed7i si\u00eau th\u1ecb l\u1ea1i c\u00f3 m\u1ed9t c\u00e1ch khai th\u00e1c t\u00e2m l\u00fd ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00e1c nhau \u0111\u1ec3 k\u00edch th\u00edch vi\u1ec7c mua s\u1eafm. Chu\u1ed7i h\u1ec7 th\u1ed1ng si\u00eau th\u1ecb BigC th\u01b0\u1eddng \u0111\u1eb7t nh\u1eefng khu n\u01b0\u1edbng b\u00e1nh v\u00e0 k\u1ec7 hoa qu\u1ea3 g\u1ea7n c\u1eeda ra v\u00e0o \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng qua m\u00f9i h\u01b0\u01a1ng h\u1ea5p d\u1eabn; ng\u01b0\u1ee3c l\u1ea1i Vinmart l\u1ea1i \u0111\u1eb7t ch\u00fang \u1edf gi\u1eefa v\u00e0 cu\u1ed1i h\u00e0nh tr\u00ecnh \u0111\u1ea9y xe h\u00e0ng . H\u01a1n ai h\u1ebft, h\u1ecd hi\u1ec3u \u0111\u01b0\u1ee3c t\u00e2m l\u00fd r\u1eb1ng \u201cTr\u01b0\u1edbc khi b\u01b0\u1edbc v\u00e0o si\u00eau th\u1ecb ng\u01b0\u1eddi mua h\u00e0ng lu\u00f4n c\u00f3 m\u1ed9t danh s\u00e1ch \u0111\u1ecbnh s\u1eb5n. V\u1eady t\u1ea1i sao kh\u00f4ng c\u1ed1 g\u1eafng m\u1edf r\u1ed9ng danh s\u00e1ch \u0111\u00f3 v\u00e0 b\u1eaft h\u1ecd du l\u1ecbch trong si\u00eau th\u1ecb nhi\u1ec1u h\u01a1n\u201d. Ch\u1eafc ch\u1eafn kh\u00f4ng bao gi\u1edd b\u1ea1n th\u1ea5y m\u00f3n \u0111\u1ed3 m\u00ecnh mu\u1ed1n mua l\u1ea1i xu\u1ea5t hi\u1ec7n \u201cch\u00ecnh \u00ecnh\u201d ngay khi v\u1eeba b\u01b0\u1edbc v\u00e0o si\u00eau th\u1ecb.<\/p>\n
C\u00f2n ngay \u1edf khu v\u1ef1c n\u00f4ng th\u00f4n, n\u01a1i m\u00e0 vi\u1ec7c mua h\u00e0ng c\u00f2n th\u1ee5 \u0111\u1ed9ng, t\u1ea5t c\u1ea3 th\u00f4ng qua ch\u1ee7 c\u1eeda h\u00e0ng vi\u1ec7c tr\u01b0ng b\u00e0y s\u1ea3n ph\u1ea9m c\u0169ng \u0111\u01b0\u1ee3c t\u00ednh to\u00e1n theo m\u1ed9t c\u00e1ch ri\u00eang. Theo nghi\u00ean c\u1ee9u c\u1ee7a c\u00f4ng ty Nielsen, 97% ng\u01b0\u1eddi mua h\u00e0ng ch\u1ec9 \u0111\u1ee9ng b\u00ean ngo\u00e0i c\u1eeda ti\u1ec7m v\u00e0 98% ng\u01b0\u1eddi mua h\u00e0ng s\u1ebd n\u00f3i cho ng\u01b0\u1eddi b\u00e1n l\u1ea5y s\u1ea3n ph\u1ea9m c\u1ea7n mua cho h\u1ecd trong l\u00fac \u0111\u1ee9ng \u0111\u1ee3i \u1edf b\u00ean ngo\u00e0i. \u0110\u1ed3ng th\u1eddi ph\u1ea7n l\u1edbn ng\u01b0\u1eddi mua h\u00e0ng s\u1ebd r\u1eddi c\u1eeda h\u00e0ng trong 90s: 10s \u0111\u1ea7u \u0111\u1eb7t h\u00e0ng + 60s \u0111\u1ee3i l\u1ea5y s\u1ea3n ph\u1ea9m + 20s cu\u1ed1i thanh to\u00e1n ti\u1ec1n. Ch\u00ednh v\u00ec m\u1ecdi chuy\u1ec7n di\u1ec5n ra r\u1ea5t nhanh n\u00ean ch\u1ec9 c\u00f3 kho\u1ea3ng 60s \u0111\u1ec3 nh\u00e0 s\u1ea3n xu\u1ea5t v\u00e0 nh\u00e0 b\u00e1n l\u1ebb t\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi mua h\u00e0ng. Do \u0111\u00f3, kh\u00e1c v\u1edbi si\u00eau th\u1ecb, nh\u1eefng d\u00f2ng s\u1ea3n ph\u1ea9m b\u00e1n ch\u1ea1y nh\u1ea5t, thu h\u00fat nh\u1ea5t th\u01b0\u1eddng \u0111\u01b0\u1ee3c tr\u01b0ng b\u00e0y \u1edf v\u1ecb tr\u00ed ti\u1ec7n l\u1ee3i b\u00ean ngo\u00e0i c\u1ee7a h\u00e0ng. \u0110\u1ed3ng th\u1eddi nhi\u1ec1u nh\u00e0 s\u1ea3n xu\u1ea5t c\u0169ng \u0111\u1ea9y m\u1ea1nh \u0111\u1ea7u t\u01b0 \u0111\u1eb7t h\u00ecnh \u1ea3nh c\u1ee7a \u0111\u01a1n v\u1ecb m\u00ecnh tr\u00ean bi\u1ec3n hi\u1ec7u c\u1eeda h\u00e0ng hay tr\u01b0ng b\u00e0y tr\u00ean t\u1ee7 k\u00ednh.<\/p>\n
Tr\u01b0ng b\u00e0y s\u1ea3n ph\u1ea9m c\u0169ng l\u00e0 m\u1ed9t ngh\u1ec7 thu\u1eadt<\/b><\/p>\n
Con ng\u01b0\u1eddi lu\u00f4n y\u00eau c\u00e1i \u0111\u1eb9p n\u00ean t\u1ea5t c\u1ea3 nh\u1eefng g\u00ec c\u00f3 t\u00ednh th\u1ea9m m\u1ef9 cao \u0111\u1ec1u mang l\u1ea1i s\u1ef1 h\u00fat l\u1edbn. \u0110\u1ed1i v\u1edbi m\u1ed9t nh\u00e0 ph\u00e2n ph\u1ed1i b\u00e1n l\u1ebb, gian tr\u01b0ng b\u00e0y h\u00e0ng h\u00f3a ch\u00ednh l\u00e0 b\u1ed9 m\u1eb7t v\u00e0 l\u00e0 \u1ea5n t\u01b0\u1ee3ng ban \u0111\u1ea7u c\u1ee7a doanh nghi\u1ec7p trong m\u1eaft ng\u01b0\u1eddi ti\u00eau d\u00f9ng. \u0110i\u1ec1u n\u00e0y l\u00e0 d\u1ec5 hi\u1ec3u khi so s\u00e1nh v\u1edbi vi\u1ec7c b\u1ea1n th\u01b0\u1eddng c\u1ea3m nh\u1eadn v\u1ec1 quy\u1ec3n s\u00e1ch b\u1edfi b\u00eca ngo\u00e0i c\u1ee7a n\u00f3, th\u00ec kh\u00e1ch h\u00e0ng ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 c\u1ea3m nh\u1eadn c\u1eeda h\u00e0ng c\u1ee7a b\u1ea1n b\u1edfi nh\u1eefng h\u00ecnh \u1ea3nh v\u00e0 c\u00e1ch th\u1ee9c tr\u01b0ng b\u00e0y t\u1eeb ngo\u00e0i c\u1eeda.<\/p>\n
Vi\u1ec7c tr\u01b0ng b\u00e0y s\u1ea3n ph\u1ea9m thi\u1ebfu t\u00ednh th\u1ea9m m\u1ef9 c\u00f3 th\u1ec3 l\u00e0m h\u1ea1 th\u1ea5p gi\u00e1 tr\u1ecb c\u1ee7a n\u00f3. M\u1ed9t c\u1eeda h\u00e0ng th\u1eddi trang v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m mang nh\u00e3n hi\u1ec7u Gucci, Dolce & Gabbana; Burberry\u2026.b\u1ed7ng tr\u1edf n\u00ean k\u00e9m sang ch\u1ec9 v\u00ec to\u00e0n b\u1ed9 \u00e1o \u0111\u01b0\u1ee3c treo h\u1ebft l\u00ean nh\u1eefng c\u00e1i m\u1eafc r\u1ebb ti\u1ec1n v\u00e0 x\u1ebfp san s\u00e1t nhau ch\u1eb3ng kh\u00e1c g\u00ec c\u00e1i s\u00e0o ph\u01a1i \u0111\u1ed3 \u1edf nh\u00e0. Kh\u00e1ch h\u00e0ng lu\u00f4n t\u1ef1 x\u00e1c \u0111\u1ecbnh gi\u00e1 tr\u1ecb v\u00e0 \u0111\u1eb3ng c\u1ea5p c\u1ee7a b\u1ea3n th\u00e2n th\u00f4ng qua c\u00e1i nh\u00ecn v\u00e0o m\u00f3n h\u00e0ng m\u00ecnh mua, ch\u1eafc ch\u1eafn kh\u00f4ng mu\u1ed1n n\u1eb1m l\u1eabn trong \u0111\u00e1m \u0111\u00f4ng m\u00e0 ph\u1ea3i th\u1ef1c s\u1ef1 n\u1ed5i b\u1eadt, sang tr\u1ecdng.<\/p>\n
Ngh\u1ec7 thu\u1eadt s\u1eafp x\u1ebfp, tr\u01b0ng b\u00e0y h\u00e0ng h\u00f3a ph\u1ee5 thu\u1ed9c r\u1ea5t l\u1edbn v\u00e0o \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u0169ng nh\u01b0 gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m. Nh\u1eefng c\u1eeda h\u00e0ng mu\u1ed1n truy\u1ec1n t\u1ea3i m\u1ed9t h\u00ecnh \u1ea3nh sang tr\u1ecdng ch\u1ec9 tr\u01b0ng b\u00e0y m\u1ed9t l\u01b0\u1ee3ng h\u00e0ng h\u00f3a h\u1ea1n ch\u1ebf \u0111\u1ec3 c\u1ed1 g\u1eafng truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p: \u201ch\u00e0ng c\u1ee7a ch\u00fang t\u00f4i l\u00e0 h\u00e0ng \u0111\u1ed9c ch\u1ee9 kh\u00f4ng ph\u1ea3i h\u00e0ng ph\u1ed5 bi\u1ebfn \u0111\u1ea1i tr\u00e0\u201d. Ng\u01b0\u1ee3c l\u1ea1i m\u1ed9t s\u1ed1 c\u1eeda h\u00e0ng l\u1ea1i c\u1ed1 g\u1eafng s\u1eafp x\u1ebfp nhi\u1ec1u h\u00e0ng h\u00f3a nh\u01b0 c\u1eeda h\u00e0ng gi\u00e0y, c\u1eeda h\u00e0ng t\u1ea1p h\u00f3a, v\u0103n ph\u00f2ng ph\u1ea9m\u2026 nh\u1eb1m cho m\u1ecdi ng\u01b0\u1eddi bi\u1ebft r\u1eb1ng h\u1ecd c\u00f3 \u0111\u1ea7y \u0111\u1ee7 m\u1eb7t h\u00e0ng ph\u1ed5 bi\u1ebfn, c\u00f3 th\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u \u0111a d\u1ea1ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n
Ngh\u1ec7 thu\u1eadt \u0111\u00f4i khi c\u0169ng \u0111\u01b0\u1ee3c \u0111\u1ecbnh s\u1eb5n, v\u00ed d\u1ee5 nh\u1eefng c\u1eeda h\u00e0ng th\u1eddi trang th\u01b0\u1eddng b\u1ed1 tr\u00ed th\u00e0nh 2 ph\u1ea7n: \u201cwindow display\u201d v\u00e0 \u201csales floor\u201d. Window display l\u00e0 kh\u00f4ng gian \u1edf b\u00ean ngo\u00e0i c\u1eeda h\u00e0ng, c\u00f3 th\u1ec3 nh\u00ecn th\u1ea5y qua c\u1eeda k\u00ednh. Sale floor l\u00e0 khu v\u1ef1c kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 th\u1ec3 h\u00ecnh dung t\u00ednh \u1ee9ng d\u1ee5ng v\u00e0 tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf khi c\u1ea7m \u2013 n\u1eafm \u2013 so s\u00e1nh gi\u00e1 c\u1ea3, m\u00e0u s\u1eafc v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m kh\u00e1c v\u00e0 ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. C\u00f2n \u0111\u1ed1i v\u1edbi nh\u1eefng c\u1eeda h\u00e0ng kinh doanh \u0111\u1ed3 n\u1ed9i th\u1ea5t l\u1ea1i h\u01b0\u1edbng \u0111\u1ebfn tr\u01b0ng b\u00e0y \u0111\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng h\u00ecnh dung r\u00f5 v\u1ec1 c\u00f4ng d\u1ee5ng. M\u1ed9t b\u1ed9 b\u00e0n gh\u1ebf sang tr\u1ecdng s\u1ebd \u0111\u01b0\u1ee3c \u0111\u1eb7t trong m\u1ed9t kho\u1ea3ng kh\u00f4ng gian r\u1ed9ng r\u00e3i, c\u00f3 \u00e1nh s\u00e1ng t\u1ef1 nhi\u00ean, \u0111\u00e8n, c\u00e2y xanh thay v\u00ec b\u1ecb nh\u1ed3i nh\u00e9t trong m\u1ed9t khu v\u1ef1c ch\u1eadt h\u1eb9p.<\/p>\n
M\u00e0u s\u1eafc c\u0169ng l\u00e0 y\u1ebfu t\u1ed1 th\u01b0\u1eddng \u0111\u01b0\u1ee3c khai th\u00e1c \u0111\u1ec3 k\u00edch th\u00edch vi\u1ec7c mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng. Quay tr\u1edf l\u1ea1i c\u00e2u chuy\u1ec7n v\u1ec1 tr\u01b0ng b\u00e0y s\u1ea3n ph\u1ea9m trong si\u00eau th\u1ecb, gi\u1eefa m\u1ed9t r\u1eebng nh\u00e3n hi\u1ec7u chen ch\u00fac nhau trong v\u1ecb tr\u00ed \u0111\u1eafc \u0111\u1ecba, th\u01b0\u1eddng nh\u1eefng n\u01a1i c\u00f3 m\u00e0u s\u1eafc b\u1eaft m\u1eaft th\u01b0\u1eddng h\u1ea5p d\u1eabn h\u01a1n. Tuy nhi\u00ean \u0111\u00f4i khi \u0111\u1ec3 tr\u00e1nh \u0111i\u1ec1u n\u00e0y, c\u00e1c si\u00eau th\u1ecb th\u01b0\u1eddng s\u1eafp x\u1ebfp s\u1ea3n ph\u1ea9m theo nh\u1eefng gam m\u00e0u n\u00f3ng, l\u1ea1nh nh\u1eb1m mang l\u1ea1i s\u1ef1 c\u00e2n b\u1eb1ng. Trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p, m\u1ed9t s\u1ed1 s\u1ea3n ph\u1ea9m c\u00f3 m\u00e0u ri\u00eang bi\u1ec7t th\u01b0\u1eddng \u0111\u1ec3 chen gi\u1eefa, v\u00ed d\u1ee5 nh\u01b0 m\u00e0u tr\u1eafng d\u00f9ng l\u00e0m d\u1ecbu m\u1ed9t khi to\u00e0n m\u00e0u n\u00f3ng.<\/p>\n
Qu\u1ea3n l\u00fd tr\u01b0ng b\u00e0y h\u00e0ng h\u00f3a t\u1ea1i c\u00e1c qu\u1ea7y k\u1ec7 lu\u00f4n l\u00e0 c\u00f4ng vi\u1ec7c chi\u1ebfm nhi\u1ec1u th\u1eddi gian c\u1ee7a nh\u1eefng nh\u00e0 truy\u1ec1n th\u00f4ng. N\u00f3 l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p h\u00e0i h\u00f2a gi\u1eefa nh\u1eefng nghi\u00ean c\u1ee9u khoa h\u1ecdc, t\u00e2m l\u00fd con ng\u01b0\u1eddi \u0111\u1ea7y kh\u00f4 khan v\u1edbi ngh\u1ec7 thu\u1eadt tr\u00e0n \u0111\u1ea7y t\u00ednh th\u1ea9m m\u1ef9, s\u00e1ng t\u1ea1o.<\/p>\n","protected":false},"excerpt":{"rendered":"
K\u1ec7 h\u00e0ng \u0111\u01b0\u1ee3c coi l\u00e0 m\u1eaft x\u00edch quan tr\u1ecdng nh\u1ea5t trong ch\u1eb7ng \u0111\u01b0\u1eddng \u0111\u01b0a s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p \u0111\u1ebfn tay ng\u01b0\u1eddi ti\u00eau d\u00f9ng. \u0110\u00f3 l\u00e0 n\u01a1i m\u00e0 cung \u2013 c\u1ea7u g\u1eb7p nhau m\u1ed9t c\u00e1ch h\u1eefu h\u00ecnh nh\u1ea5t, n\u01a1i ch\u1ee7 c\u1eeda h\u00e0ng t\u00ecm m\u1ecdi c\u00e1ch \u0111\u1ec3 \u201cm\u00f3c h\u1ea7u bao\u201d ng\u01b0\u1eddi mua c\u00f2n ng\u01b0\u1eddi mua s\u1ed1ng […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[196,234],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5666"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=5666"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5666\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=5666"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=5666"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=5666"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}