{"id":56670,"date":"2023-12-20T19:09:46","date_gmt":"2023-12-20T12:09:46","guid":{"rendered":"https:\/\/masterskills.org\/blog\/6-sai-lam-thuong-gap-trong-marketing.html"},"modified":"2023-12-20T19:09:46","modified_gmt":"2023-12-20T12:09:46","slug":"6-sai-lam-thuong-gap-trong-marketing","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/6-sai-lam-thuong-gap-trong-marketing.html","title":{"rendered":"6 Sai l\u1ea7m th\u01b0\u1eddng g\u1eb7p trong Marketing"},"content":{"rendered":"
\u201cMarketing \u0111a ph\u01b0\u01a1ng ti\u1ec7n\u201d t\u1eebng c\u00f3 ngh\u0129a l\u00e0 \u0111\u1ea3m b\u1ea3o c\u00e1c qu\u1ea3ng c\u00e1o tr\u00ean gi\u1ea5y, TV v\u00e0 radio c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c th\u1ed1ng nh\u1ea5t v\u1edbi nhau. Ng\u00e0y nay, kh\u00e1ch h\u00e0ng c\u00f3 nhi\u1ec1u ph\u01b0\u01a1ng ti\u1ec7n h\u01a1n bao gi\u1edd h\u1ebft \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, do \u0111\u00f3 vi\u1ec7c t\u1ea1o ra m\u1ed9t tr\u1ea3i nghi\u1ec7m marketing t\u00edch h\u1ee3p ch\u00ednh l\u00e0 b\u01b0\u1edbc \u0111i \u0111\u00fang \u0111\u1eafn, t\u1eeb x\u00e3 h\u1ed9i \u0111\u1ebfn t\u00ecm ki\u1ebfm, t\u1ef1 \u0111\u1ed9ng h\u00f3a \u0111\u1ebfn ph\u00e2n t\u00edch, nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n
\"Marketing\"<\/p>\n

Cho kh\u00e1ch h\u00e0ng c\u01a1 h\u1ed9i ti\u1ebfp c\u1eadn v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n tr\u00ean m\u1ecdi ph\u01b0\u01a1ng ti\u1ec7n m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng<\/p>\n<\/div>\n

N\u00f3i m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, b\u1ea1n kh\u00f4ng th\u1ec3 ch\u1ec9 t\u1eadp trung v\u00e0o m\u1ed9t y\u1ebfu t\u1ed1 trong marketing v\u00e0 b\u1ecf qua ph\u1ea7n c\u00f2n l\u1ea1i. Nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng lai v\u00e0 kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i mong mu\u1ed1n m\u1ed9t tr\u1ea3i nghi\u1ec7m t\u00edch h\u1ee3p to\u00e0n di\u1ec7n v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, v\u00e0 n\u1ebfu c\u00f4ng ty b\u1ea1n kh\u00f4ng cung c\u1ea5p \u0111\u01b0\u1ee3c, th\u00ec \u0111\u1ed1i th\u1ee7 c\u1ee7a b\u1ea1n s\u1ebd l\u00e0m vi\u1ec7c \u0111\u00f3. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 s\u00e1u sai l\u1ea7m m\u00e0 h\u1ea7u h\u1ebft c\u00e1c marketer \u0111\u1ec1u m\u1eafc ph\u1ea3i h\u1eb1ng ng\u00e0y, v\u00e0 m\u1ed9t s\u1ed1 g\u1ee3i \u00fd v\u1ec1 c\u00e1ch gi\u1ea3i quy\u1ebft ch\u00fang.<\/p>\n

1) Marketing thi\u1ebfu m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung (ho\u1eb7c v\u1edbi m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c t\u1ebb nh\u1ea1t)<\/strong>
\nN\u1ebfu c\u00e2u th\u1ea7n ch\u00fa d\u00e0nh cho nh\u1eefng ng\u01b0\u1eddi b\u00e1n h\u00e0ng k\u1ef3 c\u1ef1u l\u00e0 \u201clu\u00f4n lu\u00f4n g\u1ea7n g\u0169i\u201d, th\u00ec c\u00e2u th\u1ea7n ch\u00fa trong th\u1eddi k\u1ef3 hi\u1ec7n \u0111\u1ea1i d\u00e0nh cho c\u00e1c marketer l\u00e0 \u201clu\u00f4n lu\u00f4n c\u00f4ng khai\u201d. Nh\u01b0 David Meeman Scott \u0111\u00e3 t\u1eebng n\u00f3i, \u201cTr\u00ean m\u1ea1ng, b\u1ea1n ch\u00ednh l\u00e0 nh\u1eefng g\u00ec b\u1ea1n c\u00f4ng khai\u201d, do \u0111\u00f3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u thi\u1ebfu m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung k\u1ef9 thu\u1eadt s\u1ed1 gi\u1ed1ng nh\u01b0 \u0111ang ch\u01a1i tr\u00f2 \u0111u\u1ed5i b\u1eaft. \u0110i\u1ec3n h\u00ecnh, c\u00e1c marketer tham gia cu\u1ed9c ch\u1ea1y \u0111ua m\u00e0 kh\u00f4ng c\u00f3 m\u1ed9t k\u1ebf ho\u1ea1ch n\u1ed9i dung c\u1ee5 th\u1ec3 c\u0169ng ngh\u0129a l\u00e0 kh\u00f4ng c\u00f3 ngu\u1ed3n c\u1ea3m h\u1ee9ng (doanh nghi\u1ec7p c\u1ee7a t\u00f4i th\u1eadt nh\u00e0m ch\u00e1n, s\u1ebd ch\u1eb3ng c\u00f3 ai th\u00e8m \u0111\u1ecdc nh\u1eefng n\u1ed9i dung n\u00e0y) hay thi\u1ebfu ngu\u1ed3n l\u1ef1c. Nh\u01b0ng b\u1ea1n kh\u00f4ng c\u1ea7n m\u1ed9t \u0111\u1ed9i ng\u0169 ng\u01b0\u1eddi vi\u1ebft h\u00f9ng h\u1eadu \u0111\u1ec3 t\u1ea1o ra m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung hi\u1ec7u qu\u1ea3: \u0110i\u1ec1u b\u1ea1n th\u1ef1c s\u1ef1 c\u1ea7n l\u00e0 m\u1ed9t cam k\u1ebft mang l\u1ea1i cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng lai v\u00e0 kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n nh\u1eefng n\u1ed9i dung m\u00e0 h\u1ecd kh\u00f4ng th\u1ec3 t\u00ecm th\u1ea5y \u1edf b\u1ea5t c\u1ee9 n\u01a1i n\u00e0o kh\u00e1c.<\/p>\n

C\u1ea7n \u0111\u1ed9ng l\u1ef1c \u01b0? H\u00e3y nghi\u00ean c\u1ee9u trang Pinterest c\u1ee7a GE, blog Zappos, t\u00e0i kho\u1ea3n Twitter c\u1ee7a Aaron Levie ho\u1eb7c Facebook page c\u1ee7a GrubHub. T\u1ea5t c\u1ea3 ch\u00fang \u0111\u1ec1u l\u00e0 nh\u1eefng v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh nh\u1eafc nh\u1edf ta r\u1eb1ng n\u1ed9i dung c\u1ee7a b\u1ea1n, b\u1ea5t k\u1ec3 ng\u00e0nh kinh doanh v\u00e0 quy m\u00f4 c\u00f4ng ty, kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i t\u1ebb nh\u1ea1t hay \u1edf tr\u00ecnh \u0111\u1ed9 Hollywood \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3.<\/p>\n

2. Cung c\u1ea5p n\u1ed9i dung kh\u00f4ng c\u00f3 b\u1ed1i c\u1ea3nh<\/strong>
\nM\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung, nh\u01b0ng h\u1ecd \u0111ang ch\u01a1i \u0111\u00f9a v\u1edbi m\u1ed9t c\u0103n ph\u00f2ng tr\u1ed1ng b\u1edfi h\u1ecd kh\u00f4ng hi\u1ec3u g\u00ec v\u1ec1 kh\u00e1n gi\u1ea3 c\u1ee7a h\u1ecd. V\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh: M\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a Razorfish t\u00ednh to\u00e1n r\u1eb1ng ch\u1ec9 c\u00f3 38% marketer c\u00f3 kh\u1ea3 n\u0103ng ph\u00e2n bi\u1ec7t kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng lai v\u1edbi kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i \u0111\u1ec3 ti\u1ebfn h\u00e0nh marketing t\u1eadp trung. \u0110\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng, ch\u1eb3ng c\u00f3 g\u00ec kh\u00f3 ch\u1ecbu h\u01a1n vi\u1ec7c b\u1ecb bu\u1ed9c ph\u1ea3i mua nh\u1eefng s\u1ea3n ph\u1ea9m m\u00e0 h\u1ecd \u0111\u00e3 c\u00f3, v\u00ec th\u1ebf thay v\u00ec c\u1ee9 \u0111ui m\u00f9, h\u00e3y s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 c\u00f4ng ngh\u1ec7 \u0111\u00e1nh gi\u00e1 t\u00ecnh h\u00ecnh b\u1ea1n qu\u1ea3ng b\u00e1 \u0111\u1ebfn m\u1ecdi ng\u01b0\u1eddi \u1edf m\u1ecdi giai \u0111o\u1ea1n c\u1ee7a chi\u1ebfc ph\u1ec5u marketing.<\/p>\n

\"marketing<\/p>\n

H\u00e3y hi\u1ec3u kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n mu\u1ed1n g\u00ec<\/p>\n<\/div>\n

N\u00f3 c\u00f3 th\u1ec3 m\u1edf \u0111\u1ea7u t\u1eeb \u0111\u01a1n gi\u1ea3n (v\u1edbi nh\u1eefng Call-To-Action kh\u00e1c nhau d\u1ef1a tr\u00ean giai \u0111o\u1ea1n v\u00f2ng \u0111\u1eddi c\u1ee7a m\u1ed9t con ng\u01b0\u1eddi), nh\u01b0ng cu\u1ed1i c\u00f9ng n\u00f3 s\u1ebd bao g\u1ed3m to\u00e0n b\u1ed9 chi\u1ebfn l\u01b0\u1ee3c web c\u1ee7a b\u1ea1n, v\u00e0 r\u1ed3i m\u1ed7i ph\u1ea7n n\u1ed9i dung b\u1ea1n ch\u1ec9 ra cho m\u1ed9t kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng lai s\u1ebd n\u1eb1m trong b\u1ed1i c\u1ea3nh t\u01b0\u01a1ng t\u00e1c c\u1ee7a h\u1ecd v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n cho \u0111\u1ebfn nay. T\u1ea5t nhi\u00ean, Amazon \u0111\u00e3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed9t ng\u00e0nh kinh doanh tr\u00ean n\u1ec1n t\u1ea3ng nh\u1eadn th\u1ee9c n\u00e0y, nh\u01b0ng b\u00e0i h\u1ecdc l\u00e0 d\u00e0nh cho t\u1ea5t c\u1ea3 ch\u00fang ta \u2013 k\u1ebft h\u1ee3p n\u1ed9i dung v\u1edbi b\u1ed1i c\u1ea3nh ch\u00ednh l\u00e0 m\u00f3n n\u01b0\u1edbc s\u1ed1t b\u00ed m\u1eadt cho m\u1ed9t tr\u1ea3i nghi\u1ec7m web ri\u00eang bi\u1ec7t v\u00e0 \u0111\u00e1ng y\u00eau h\u01a1n d\u00e0nh cho kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n.<\/p>\n

3. Suy ngh\u0129 r\u1eb1ng \u201cch\u1eadm m\u00e0 ch\u1eafc\u201d\u00a0s\u1ebd gi\u00fap b\u1ea1n chi\u1ebfn th\u1eafng cu\u1ed9c \u0111ua<\/strong>
\nTrong marketing, t\u1ed1c \u0111\u1ed9 l\u00e0 m\u1ed9t \u0111\u1eb7c tr\u01b0ng. N\u1ebfu m\u1ed9t website m\u1ea5t nhi\u1ec1u h\u01a1n ba gi\u00e2y \u0111\u1ec3 load, th\u00ec 40% s\u1ed1 ng\u01b0\u1eddi s\u1ebd kh\u00f4ng th\u00e8m \u0111o\u00e1i ho\u00e0i \u0111\u1ebfn website \u0111\u00f3 n\u1eefa. Nh\u01b0ng v\u1ea5n \u0111\u1ec1 kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf \u0111\u00f3.<\/p>\n

Nh\u1eefng website ch\u1eadm c\u0169ng c\u00f3 t\u1ed1c \u0111\u1ed9 t\u00ecm ki\u1ebfm ch\u1eadm h\u01a1n, c\u00f3 ngh\u0129a l\u00e0 m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 ch\u1eb3ng bao gi\u1edd t\u00ecm th\u1ea5y website c\u1ee7a b\u1ea1n k\u1ec3 c\u1ea3 n\u1ebfu b\u1ea1n c\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c t\u1eeb kh\u00f3a tuy\u1ec7t v\u1eddi b\u00f9 l\u1ea1i. B\u00e0i vi\u1ebft n\u00e0y tr\u00ean blog c\u1ee7a Greg Linden l\u00e0 t\u1eeb n\u0103m 2006, v\u00e0 th\u1eadm ch\u00ed t\u1eeb l\u00fac \u0111\u00f3 c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u \u1edf c\u1ea3 Google v\u00e0 Amazon \u0111\u00e3 nh\u1eadn th\u1ea5y th\u1eddi gian n\u1eeda gi\u00e2y load trang c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u00e1ng k\u1ec3 \u0111\u1ebfn m\u1ecdi th\u1ee9 t\u1eeb bounce rate cho \u0111\u1ebfn c\u00e1c s\u1ed1 li\u1ec7u doanh thu. N\u1ebfu \u0111\u00f3 l\u00e0 v\u1ea5n \u0111\u1ec1 t\u1eeb n\u0103m 2006, th\u00ec h\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng t\u00e1c \u0111\u1ed9ng n\u00f3 c\u00f3 th\u1ec3 c\u00f3 \u0111\u1ed1i v\u1edbi ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a b\u1ea1n hi\u1ec7n nay, trong m\u1ed9t th\u1ebf gi\u1edbi m\u00e0 m\u1ecdi ng\u01b0\u1eddi \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i v\u1edbi nhau nhi\u1ec1u h\u01a1n bao gi\u1edd h\u1ebft. Yottaa cung c\u1ea5p m\u1ed9t c\u00f4ng c\u1ee5 ki\u1ec3m tra t\u1ed1c \u0111\u1ed9 website mi\u1ec5n ph\u00ed tr\u00ean trang ch\u1ee7 c\u1ee7a h\u1ecd \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t hi\u1ec7n th\u1eddi c\u1ee7a b\u1ea1n, n\u00ean h\u00e3y b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00f3, r\u1ed3i ki\u1ec3m tra t\u00ecnh h\u00ecnh website c\u1ee7a b\u1ea1n ho\u1ea1t \u0111\u1ed9ng tr\u00ean tablet, \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng v\u00e0 c\u00e1c thi\u1ebft b\u1ecb kh\u00e1c. Quan tr\u1ecdng h\u01a1n h\u1ebft, thay v\u00ec suy ngh\u0129 r\u1eb1ng m\u1ed9t h\u00ecnh \u1ea3nh banner r\u1ed9ng l\u1edbn load ch\u1eadm ch\u1ea1p hay c\u00e1c d\u00f2ng code th\u00eam v\u00e0o tr\u00ean website ch\u1ec9 l\u00e0 v\u1ea5n \u0111\u1ec1 nh\u1ecf nh\u1eb7t, th\u00ec h\u00e3y ngh\u0129 r\u1eb1ng th\u1eddi gian l\u00e0 ti\u1ec1n b\u1ea1c. \u0110i\u1ec1u n\u00e0y lu\u00f4n \u0111\u00fang trong th\u1ebf gi\u1edbi marketing!<\/p>\n

4. Kh\u00f4ng ng\u1eebng n\u00f3i (ho\u1eb7c tweet) v\u1ec1 b\u1ea3n th\u00e2n<\/strong><\/p>\n

\"Kh\u00e1ch<\/p>\n

Kh\u00e1ch h\u00e0ng l\u00e0 trung t\u00e2m, ch\u1ee9 kh\u00f4ng ph\u1ea3i doanh nghi\u1ec7p<\/p>\n<\/div>\n

Ch\u00fang ta th\u01b0\u1eddng kh\u00f3 ch\u1ecbu khi m\u1ed9t v\u1ecb kh\u00e1ch m\u1eddi t\u1ea1i b\u1eefa ti\u1ec7c cocktail lu\u00f4n mi\u1ec7ng n\u00f3i v\u1ec1 c\u00f4ng vi\u1ec7c, cu\u1ed9c s\u1ed1ng v\u00e0 th\u00f3i quen c\u1ee7a anh ta m\u00e0 ch\u1eb3ng th\u00e8m quan t\u00e2m \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi c\u00f2n l\u1ea1i. \u1ea4y th\u1ebf m\u00e0, khi nh\u1eafc \u0111\u1ebfn c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng, c\u00e1c marketer l\u1ea1i t\u1ef1 cho r\u1eb1ng kh\u00e1ch h\u00e0ng l\u00fac n\u00e0o c\u0169ng mu\u1ed1n nghe v\u1ec1 c\u00f4ng ty: \u0110\u00f3 \u0111\u01a1n gi\u1ea3n kh\u00f4ng ph\u1ea3i l\u00e0 v\u1ea5n \u0111\u1ec1. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u th\u01b0\u1eddng \u0111\u1ea7u t\u01b0 70-80% th\u1eddi gian v\u00e0o vi\u1ec7c th\u1ea3o lu\u1eadn c\u00e1c n\u1ed9i dung mang l\u1ea1i l\u1ee3i \u00edch cho cu\u1ed9c s\u1ed1ng, c\u00f4ng vi\u1ec7c hay gi\u1ea3i tr\u00ed c\u1ee7a nh\u00f3m kh\u00e1ch h\u00e0ng tr\u1ecdng t\u00e2m c\u1ee7a h\u1ecd \u2013 ch\u1ec9 c\u00f3 20-30% c\u00f2n l\u1ea1i l\u00e0 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd. \u0110\u1eb7c bi\u1ec7t l\u00e0 v\u1edbi c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng \u0111\u1ea1i ch\u00fang, h\u00e3y d\u00e0nh nhi\u1ec1u th\u1eddi gian nh\u1ea5t c\u00f3 th\u1ec3 \u0111\u1ec3 l\u1eafng nghe khi b\u1ea1n n\u00f3i chuy\u1ec7n.<\/p>\n

H\u00e3y theo d\u00f5i xem kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n \u0111ang n\u00f3i g\u00ec v\u1ec1 tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd, khi h\u1ecd \u0111ang t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, v\u00e0 lo\u1ea1i h\u00ecnh n\u1ed9i dung n\u00e0o thu h\u00fat t\u1ed1t nh\u1ea5t c\u00e1c cu\u1ed9c b\u00e0n lu\u1eadn v\u00e0 chia s\u1ebb x\u00e3 h\u1ed9i, r\u1ed3i \u0111i\u1ec1u ch\u1ec9nh theo \u0111\u00f3.<\/p>\n

5. Kh\u00f4ng n\u1eafm \u0111\u01b0\u1ee3c c\u00e1c con s\u1ed1<\/strong>
\nMarketing t\u1eebng \u0111\u01b0\u1ee3c c\u00e1c chuy\u00ean gia l\u00e3o luy\u1ec7n coi l\u00e0 \u201cth\u1ee7 c\u00f4ng m\u1ef9 ngh\u1ec7\u201d, do \u0111\u00f3 vi\u1ec7c hi\u1ec3u c\u00e1c con s\u1ed1 kh\u00f4ng ch\u1ec9 gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh th\u00e0nh c\u00f4ng c\u1ee7a c\u00f4ng ty, m\u00e0 c\u1ea3 s\u1ef1 nghi\u1ec7p marketer c\u1ee7a b\u1ea1n. N\u1ebfu b\u1ea1n ch\u1eb3ng hi\u1ec3u g\u00ec v\u1ec1 LTV, CAC, t\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng t\u1eeb marketing, v\u00e0 th\u1eddi gian thu h\u1ed3i l\u1ee3i t\u1ee9c, th\u00ec \u0111\u00e3 \u0111\u1ebfn l\u00fac \u0111\u00e1nh r\u1eeda l\u1ea1i c\u00e1c k\u1ef9 n\u0103ng to\u00e1n h\u1ecdc c\u1ee7a b\u1ea1n v\u00e0 l\u00f4i ch\u00fang ra v\u1eadn d\u1ee5ng. Cu\u1ed1n gi\u00e1o tr\u00ecnh n\u00e0y kh\u00e1 h\u1eefu \u00edch gi\u00fap b\u1ea1n suy ngh\u0129 v\u1ec1 vi\u1ec7c b\u1eaft tay v\u00e0o c\u00f4ng vi\u1ec7c, nh\u01b0ng th\u1eadt l\u00f2ng m\u00e0 n\u00f3i, \u0111\u00f3 m\u1edbi ch\u1ec9 l\u00e0 kh\u1edfi \u0111\u1ea7u m\u00e0 th\u00f4i. B\u1ea1n c\u1ea7n hi\u1ec3u r\u1eb1ng conversion rate c\u0169ng gi\u1ed1ng nh\u01b0 bi\u1ec3n b\u00e1o giao th\u00f4ng tr\u00ean website c\u1ee7a b\u1ea1n, h\u00e3y ti\u1ebfn h\u00e0nh c\u00e1c th\u1eed nghi\u1ec7m A\/B th\u01b0\u1eddng xuy\u00ean \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 c\u00e1i g\u00ec \u0111ang c\u00f3 hi\u1ec7u qu\u1ea3 v\u00e0 c\u00e1i g\u00ec kh\u00f4ng, v\u00e0 l\u1eadp ra c\u00e1c m\u1ee5c ti\u00eau theo th\u00e1ng cho \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n, t\u1eadp trung v\u00e0o c\u00e1c s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea. \u0110\u00e3 qua nh\u1eefng ng\u00e0y m\u00e0 \u201c\u1ea5n t\u01b0\u1ee3ng\u201d hay \u201ct\u00ecnh c\u1ea3m t\u00edch c\u1ef1c\u201d chi ph\u1ed1i c\u00e1c marketer: CEO c\u1ee7a b\u1ea1n kh\u00f4ng th\u1ec3 chi tr\u1ea3 h\u00f3a \u0111\u01a1n b\u1eb1ng nh\u1eefng th\u1ee9 \u0111\u00f3. C\u00e1c n\u1ed7 l\u1ef1c marketing c\u1ee7a b\u1ea1n n\u00ean t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng kinh doanh v\u00e0 th\u00e0nh t\u00edch c\u1ee7a b\u1ea1n, v\u00e0 c\u00e1ch duy nh\u1ea5t \u0111\u1ec3 ch\u1ee9ng minh \u0111i\u1ec1u \u0111\u00f3 l\u00e0 hi\u1ec3u r\u00f5 c\u00e1c con s\u1ed1 c\u1ee7a b\u1ea1n v\u00e0 th\u00fac \u0111\u1ea9y ch\u00fang \u0111\u1ec3 li\u00ean t\u1ee5c n\u00e2ng cao c\u00e1c n\u1ed7 l\u1ef1c c\u1ee7a b\u1ea1n.<\/p>\n

B\u00e0i li\u00ean quan: \u00c1p d\u1ee5ng A\/B TEST trong Marketing hi\u1ec7n \u0111\u1ea1i<\/em><\/p>\n

6. Ch\u1ebft ng\u1eadp trong s\u1ed1 t\u1eeb<\/strong>
\nGi\u1edbi h\u1ea1n kh\u1ea3 n\u0103ng t\u1eadp trung trung b\u00ecnh c\u1ee7a ng\u01b0\u1eddi tr\u01b0\u1edfng th\u00e0nh l\u00e0 2,8 gi\u00e2y, kh\u00f4ng \u0111\u1ee7 \u0111\u1ec3 \u0111\u1ecdc m\u1ed9t d\u00f2ng tweet, ch\u1ee9 \u0111\u1eebng n\u00f3i \u0111\u1ebfn ti\u00eau h\u00f3a cu\u1ed1n ebook 210 trang c\u1ee7a b\u1ea1n. Do \u0111\u00f3, h\u00e3y t\u1ea1o ra m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung ph\u00f9 h\u1ee3p v\u1edbi th\u1ef1c t\u1ebf c\u00e1ch con ng\u01b0\u1eddi ti\u1ebfp thu n\u1ed9i dung: Nhanh ch\u00f3ng, th\u01b0\u1eddng xuy\u00ean v\u00e0 v\u1edbi ph\u01b0\u01a1ng ch\u00e2m \u201ctr\u0103m nghe kh\u00f4ng b\u1eb1ng m\u1ed9t th\u1ea5y\u201d. V\u1edbi 90% l\u01b0\u1ee3ng th\u00f4ng tin \u0111\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ebfn n\u00e3o c\u1ee7a b\u1ea1n l\u00e0 qua th\u1ecb gi\u00e1c, b\u1ea1n c\u00f3 th\u1ec3 n\u00e2ng c\u1ea5p th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1ch d\u00e0nh nhi\u1ec1u th\u1eddi gian h\u01a1n \u0111\u1ec3 ch\u1ec9 cho m\u1ecdi ng\u01b0\u1eddi th\u1ea5y nh\u1eefng vi\u1ec7c b\u1ea1n \u0111ang l\u00e0m, thay v\u00ec \u0111\u01a1n thu\u1ea7n n\u00f3i v\u1edbi h\u1ecd v\u1ec1 ch\u00fang. Nguy\u00ean l\u00fd n\u00e0y kh\u00f4ng ch\u1ec9 \u0111\u00fang v\u1edbi website, m\u00e0 v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng c\u1ee7a b\u1ea1n: N\u1ed9i dung b\u1eb1ng m\u1eaft kh\u00f4ng ch\u1ec9 d\u1ec5 ti\u00eau h\u00f3a, m\u00e0 c\u00f2n d\u1ec5 chia s\u1ebb h\u01a1n r\u1ea5t nhi\u1ec1u.<\/p>\n

\"t\u01b0<\/p>\n

Cung c\u1ea5p n\u1ed9i dung d\u1ec5-ti\u00eau-h\u00f3a l\u00e0 nhi\u1ec7m v\u1ee5 c\u1ee7a c\u00e1c marketer<\/p>\n<\/div>\n

C\u00e1ch th\u1ee9c con ng\u01b0\u1eddi mua s\u1eafm h\u00e0ng h\u00f3a \u0111\u00e3 thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 trong th\u1eadp k\u1ef7 g\u1ea7n \u0111\u00e2y. D\u00f9 b\u1ea1n c\u00f3 m\u1ed9t kho\u1ea3ng th\u1eddi gian ng\u1eafn \u0111\u1ec3 h\u1ee9a h\u1eb9n v\u1edbi m\u1ed9t kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng lai hay m\u1ed9t c\u1eeda s\u1ed5 gi\u1edbi h\u1ea1n \u0111\u1ec3 g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u1edbi ban qu\u1ea3n tr\u1ecb, th\u00ec s\u00e1u sai l\u1ea7m tr\u00ean l\u00e0 nh\u1eefng c\u1ea1m b\u1eaby ph\u1ed5 bi\u1ebfn th\u01b0\u1eddng xuy\u00ean ng\u00e1ng ch\u00e2n ngay c\u1ea3 nh\u1eefng marketer gi\u1ecfi nh\u1ea5t. Nh\u01b0 BIG Notorious huy\u1ec1n tho\u1ea1i \u0111\u00e3 n\u00f3i: \u201cThings done changed\u201d (M\u1ecdi th\u1ee9 \u0111\u00e3 thay \u0111\u1ed5i). C\u0169ng \u0111\u00e3 \u0111\u1ebfn l\u00fac c\u00e1c marketer c\u1ea7n ph\u1ea3i thay \u0111\u1ed5i.<\/p>\n

Sai l\u1ea7m marketing n\u00e0o m\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00e1c b\u1ea1n th\u01b0\u1eddng xuy\u00ean m\u1eafc ph\u1ea3i? H\u00e3y chia s\u1ebb v\u1edbi Subiz\u00a0\u1edf m\u1ee5c comments nh\u00e9.<\/p>\n

B\u00e0i li\u00ean quan: [C\u00f4ng c\u1ee5] Th\u01b0\u1edbc \u0111o hi\u1ec7u qu\u1ea3 \u0111\u1ea7u t\u01b0 trong Marketing Online<\/em><\/p>\n

Ngu\u1ed3n: mashable.com<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

\u201cMarketing \u0111a ph\u01b0\u01a1ng ti\u1ec7n\u201d t\u1eebng c\u00f3 ngh\u0129a l\u00e0 \u0111\u1ea3m b\u1ea3o c\u00e1c qu\u1ea3ng c\u00e1o tr\u00ean gi\u1ea5y, TV v\u00e0 radio c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c th\u1ed1ng nh\u1ea5t v\u1edbi nhau. Ng\u00e0y nay, kh\u00e1ch h\u00e0ng c\u00f3 nhi\u1ec1u ph\u01b0\u01a1ng ti\u1ec7n h\u01a1n bao gi\u1edd h\u1ebft \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, do \u0111\u00f3 vi\u1ec7c t\u1ea1o ra m\u1ed9t tr\u1ea3i nghi\u1ec7m marketing t\u00edch […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56670"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=56670"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56670\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=56670"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=56670"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=56670"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}