{"id":56689,"date":"2023-12-20T19:13:39","date_gmt":"2023-12-20T12:13:39","guid":{"rendered":"https:\/\/masterskills.org\/blog\/thong-ke-8-loi-thuong-gap-khi-toi-uu-hoa-noi-dung.html"},"modified":"2023-12-20T19:13:39","modified_gmt":"2023-12-20T12:13:39","slug":"thong-ke-8-loi-thuong-gap-khi-toi-uu-hoa-noi-dung","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/thong-ke-8-loi-thuong-gap-khi-toi-uu-hoa-noi-dung.html","title":{"rendered":"Th\u1ed1ng k\u00ea 8 l\u1ed7i th\u01b0\u1eddng g\u1eb7p khi t\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung"},"content":{"rendered":"
N\u1ed9i dung c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 r\u1ea5t tuy\u1ec7t v\u1eddi, nh\u01b0ng n\u00f3 kh\u00f4ng mang l\u1ea1i \u00fd ngh\u0129a g\u00ec n\u1ebfu c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm kh\u00f4ng th\u1ec3 t\u00ecm th\u1ea5y \u0111\u01b0\u1ee3c.\u00a0B\u1ea1n c\u00f3 tr\u0103n tr\u1edf v\u1edbi k\u1ebft qu\u1ea3 c\u1ee7a\u00a0chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb n\u1ed9i dung n\u0103m 2014?<\/p>\n
\"Li\u1ec7u<\/p>\n

Li\u1ec7u n\u1ed9i dung c\u1ee7a b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c t\u00ecm th\u1ea5y b\u1edfi c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm?<\/p>\n<\/div>\n

Ti\u1ebfp th\u1ecb n\u1ed9i dung th\u00f4ng qua vi\u1ec7c t\u1ea1o v\u00e0 ph\u00e2n ph\u1ed1i n\u1ed9i dung c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng, nhi\u1ec1u nh\u00e0 qu\u1ea3ng c\u00e1o \u0111\u1ec1u hi\u1ec3u \u0111\u01b0\u1ee3c t\u1ea7m quan tr\u1ecdng c\u1ee7a s\u1ef1 h\u1ea5p d\u1eabn trong n\u1ed9i dung.<\/p>\n

Tuy nhi\u00ean, nhi\u1ec1u ng\u01b0\u1eddi qu\u00ean t\u1ea7m \u1ea3nh h\u01b0\u1edfng c\u1ee7a SEO (t\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm) l\u00ean c\u00e1c n\u1ed9i dung qu\u1ea3ng c\u00e1o th\u00e0nh c\u00f4ng, ngo\u00e0i n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng cao v\u00e0 h\u1eefu \u00edch, n\u1ed9i dung tr\u00ean website c\u1ee7a b\u1ea1n c\u1ea7n \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a \u0111\u1ec3 c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y b\u1eb1ng c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, v\u00e0 quan tr\u1ecdng h\u01a1n l\u00e0 \u0111\u01b0\u1ee3c t\u00ecm th\u1ea5y b\u1edfi kh\u00e1ch h\u00e0ng, \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n.<\/p>\n

Th\u1eadt kh\u00f4ng may, v\u1edbi l\u01b0\u1ee3ng l\u1edbn th\u00f4ng tin sai l\u1ec7ch v\u1ec1 SEO tr\u00ean c\u00e1c trang m\u1ea1ng, ng\u01b0\u1eddi ti\u1ebfp th\u1ecb th\u01b0\u1eddng v\u00f4 t\u00ecnh m\u1eafc c\u00e1c l\u1ed7i v\u1ec1 SEO, n\u00f3 \u1ea3nh h\u01b0\u1edfng nghi\u00eam tr\u1ecdng \u0111\u1ebfn l\u01b0\u1ee3ng truy c\u1eadp v\u00e0 x\u1ebfp h\u1ea1ng c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm trang web c\u1ee7a b\u1ea1n.<\/p>\n

Trong n\u1ed7 l\u1ef1c l\u00e0m gi\u1ea3m l\u01b0\u1ee3ng maketers m\u1eafc ph\u1ea3i c\u00e1c l\u1ed7i c\u01a1 b\u1ea3n v\u1ec1 SEO, Subiz gi\u1edbi thi\u1ec7u b\u00e0i\u00a0chia s\u1ebb 8 l\u1ed7i v\u1ec1 t\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung c\u01a1 b\u1ea3n m\u00e0 c\u00e1c marketers th\u01b0\u1eddng m\u1eafc ph\u1ea3i\u00a0trong n\u0103m 2014:<\/p>\n

1. N\u1ed9i dung tr\u00f9ng l\u1eb7p<\/strong>
\nPh\u00e1t h\u00e0nh n\u1ed9i dung tr\u00f9ng l\u1eb7p th\u01b0\u1eddng l\u00e0 l\u1ed7i kh\u00f4ng c\u1ed1 \u00fd c\u1ee7a ng\u01b0\u1eddi qu\u1ea3n l\u00ed trang web, v\u00e0 th\u01b0\u1eddng h\u1ecd kh\u00f4ng t\u1ef1 nh\u1eadn ra \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3 cho t\u1edbi khi th\u1ea5y s\u1ef1 s\u1ee5t gi\u1ea3m x\u1ebfp h\u1ea1ng ho\u1eb7c l\u01b0\u1ee3ng truy c\u1eadp c\u1ee7a trang web.<\/p>\n

M\u1eb7c d\u00f9 h\u1ea7u h\u1ebft c\u00e1c ng\u01b0\u1eddi qu\u1ea3n l\u00ed trang web \u0111\u1ec1u bi\u1ebft l\u00e0 kh\u00f4ng n\u00ean \u0111\u0103ng nh\u1eefng n\u1ed9i dung tr\u00f9ng l\u1eb7p, nh\u01b0ng c\u00f3 r\u1ea5t \u00edt c\u00e1ch \u0111\u1ec3 gi\u1ea3m c\u00e1c sai l\u1ea7m n\u00e0y, c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn c\u00e1c trang HTTPS, c\u00f4ng c\u1ee5 URL, c\u00e1c m\u1eabu CMS.<\/p>\n

N\u1ebfu b\u1ea1n ph\u00e1t hi\u1ec7n c\u00f3 c\u00e1c n\u1ed9i dung tr\u00f9ng l\u1eb7p, b\u1ea1n n\u00ean \u0111\u1ec3 c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm kh\u00f4ng th\u1ea5y nh\u1eefng trang \u0111\u00f3 nh\u1edd Noindex, Nofollow tag hay rel=canonical \u0111\u1ec3 b\u1ea1n v\u1eabn duy tr\u00ec \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng v\u00e0 l\u01b0\u1ee3ng truy c\u1eadp c\u1ee7a m\u00ecnh.<\/p>\n

2. Backlinks x\u1ea5u<\/strong>
\nX\u00e2y d\u1ef1ng li\u00ean k\u1ebft l\u00e0 m\u1ed9t ph\u1ea7n r\u1ea5t quan tr\u1ecdng c\u1ee7a SEO, nh\u01b0ng kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 c\u00e1c li\u00ean k\u1ebft (link) \u0111\u1ec1u t\u1ed1t, c\u00f3 r\u1ea5t nhi\u1ec1u link x\u1ea5u \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn b\u1ea1n.<\/p>\n

Backlink x\u1ea5u bao g\u1ed3m link t\u1eeb c\u00e1c trang web kh\u00f4ng li\u00ean quan, c\u00e1c trang web spam, c\u00e1c trang c\u1edd b\u1ea1c, web \u0111en\u2026 th\u01b0\u1eddng kh\u00f4ng g\u00e2y thi\u1ec7n c\u1ea3m \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi nh\u00ecn.<\/p>\n

May m\u1eafn r\u1eb1ng c\u00f3 r\u1ea5t nhi\u1ec1u c\u00f4ng c\u1ee5, nh\u01b0 Open Site Explorer hay SEMrush, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 t\u1ed5ng h\u1ee3p danh s\u00e1ch c\u00e1c backlink c\u1ee7a b\u1ea1n. Khi b\u1ea1n c\u00f3 danh s\u00e1ch c\u00e1c backlink, b\u1ea1n c\u00f3 th\u1ec3 g\u1ee1 c\u00e1c backlink x\u1ea5u b\u1eb1ng c\u00e1ch li\u00ean h\u1ec7 v\u1edbi ng\u01b0\u1eddi qu\u1ea3n l\u00ed trang web ho\u1eb7c s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 t\u1eeb ch\u1ed1i nh\u1eadn link c\u1ee7a google.<\/p>\n

M\u1eb7c d\u00f9 nh\u1eefng vi\u1ec7c n\u00e0y r\u1ea5t kh\u00f3 kh\u0103n v\u00e0 c\u1ea7n \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft k\u1ecbp th\u1eddi, nh\u01b0ng l\u1ea1i r\u1ea5t c\u1ea7n thi\u1ebft \u0111\u1ec3 duy tr\u00ec x\u1ebfp h\u1ea1ng c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm v\u00e0 uy t\u00edn c\u1ee7a trang web b\u1ea1n.<\/p>\n

B\u00e0i li\u00ean quan: H\u01b0\u1edbng d\u1eabn x\u00e2y d\u1ef1ng backlinks cho ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u<\/em><\/p>\n

3. Keyword cannibalization v\u00e0 t\u1ed1i \u01b0u qu\u00e1 m\u1ee9c t\u1eeb kh\u00f3a<\/strong>
\nKeyword cannibalization l\u00e0 vi\u1ec7c \u0111\u1eb7t t\u1eeb kh\u00f3a v\u00e0o t\u1ea5t c\u1ea3 c\u00e1c ti\u00eau \u0111\u1ec1 c\u1ee7a c\u00e1c trang web, ho\u1eb7c v\u00e0o t\u1ea5t c\u1ea3 c\u00e1c v\u0103n b\u1ea3n neo (anchor text), ho\u1eb7c ch\u00e8n n\u00f3 v\u00e0o t\u1ea5t c\u1ea3 c\u00e1c n\u1ed9i dung c\u1ee7a c\u00e1c trang web \u1ea5y, nh\u1eb1m t\u0103ng \u0111\u1ed9 li\u00ean quan c\u1ee7a c\u1ea3 website \u0111\u1ebfn m\u1ed9t t\u1eeb kh\u00f3a \u0111\u00f3 .<\/p>\n

M\u1eb7c d\u00f9 nhi\u1ec1u doanh nghi\u1ec7p c\u00f3 m\u1ed9t v\u00e0i t\u1eeb kh\u00f3a m\u1ee5c ti\u00eau ch\u00ednh m\u00e0 h\u1ecd s\u1eed d\u1ee5ng trong t\u1ea5t c\u1ea3 c\u00e1c\u00a0trang tr\u00ean web c\u1ee7a h\u1ecd, \u0111\u01b0a ra t\u1eeb kh\u00f3a gi\u1ed1ng nhau tr\u00ean c\u00e1c trang c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c SEO c\u1ee7a b\u1ea1n. K\u1ebft qu\u1ea3 l\u00e0 t\u1ea5t c\u1ea3 c\u00e1c trang c\u1ee7a web ch\u1ec9 t\u1ed1i \u01b0u h\u00f3a cho m\u1ed9t t\u1eeb kh\u00f3a duy nh\u1ea5t.<\/p>\n

C\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm ho\u1ea1t \u0111\u1ed9ng \u0111\u1ec3 hi\u1ec3n th\u1ecb c\u00e1c trang th\u00edch h\u1ee3p nh\u1ea5t cho c\u00e1c truy v\u1ea5n t\u00ecm ki\u1ebfm. N\u1ebfu nhi\u1ec1u trang c\u1ee7a web \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u cho nh\u1eefng t\u1eeb kh\u00f3a gi\u1ed1ng nhau th\u00ec l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm t\u00ecm ra trang ph\u00f9 h\u1ee3p nh\u1ea5t?<\/p>\n

C\u00e2u tr\u1ea3 l\u1eddi ng\u1eafn g\u1ecdn: \u201ckh\u00f4ng th\u1ec3\u201d. N\u00f3i c\u00e1ch kh\u00e1c, b\u1ea1n t\u1ef1 t\u1ea1o b\u1ea5t l\u1ee3i cho m\u00ecnh khi \u0111\u1ec3 c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm kh\u00f4ng c\u00f3 s\u1ef1 l\u1ef1a ch\u1ecdn.<\/p>\n

Th\u00eam n\u1eefa, t\u1ed1i \u01b0u qu\u00e1 m\u1ee9c c\u00f3 th\u1ec3 g\u00e2y b\u1ea5t l\u1ee3i cho k\u1ebf ho\u1ea1ch SEO c\u1ee7a b\u1ea1n. B\u1ea1n mu\u1ed1n m\u1ed7i trang s\u1ebd t\u1eadp trung v\u00e0o m\u1ed9t t\u1eeb kh\u00f3a c\u1ee5 th\u1ec3 v\u00e0 s\u1eed d\u1ee5ng t\u1eeb kh\u00f3a \u0111\u00f3 trong su\u1ed1t qu\u00e1 tr\u00ecnh sao ch\u00e9p (copy), g\u1eafn th\u1ebb (tag) v\u00e0 m\u00f4 t\u1ea3 c\u1ee7a trang. Tuy nhi\u00ean b\u1ea1n kh\u00f4ng n\u00ean s\u1eed d\u1ee5ng t\u1eeb kh\u00f3a qu\u00e1 nhi\u1ec1u, \u0111i\u1ec1u \u0111\u00f3 d\u1eabn \u0111\u1ebfn vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a qu\u00e1 m\u1ee9c. Th\u1eadt kh\u00f3 hi\u1ec3u, ph\u1ea3i kh\u00f4ng?<\/p>\n

\"H\u00e3y<\/p>\n

H\u00e3y th\u1ef1c s\u1ef1 hi\u1ec3u c\u00e1ch m\u00e0 Google t\u00ecm \u0111\u01b0\u1ee3c b\u1ea1n<\/p>\n<\/div>\n

\u0110\u1ec3 tr\u00e1nh \u0111i\u1ec1u n\u00e0y, t\u1eeb kh\u00f3a m\u1ee5c ti\u00eau n\u00ean xu\u1ea5t hi\u1ec7n m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean tr\u00ean trang c\u1ee7a b\u1ea1n, c\u00f3 th\u1ec3 l\u00e0 \u1edf ti\u00eau \u0111\u1ec1, \u0111\u01b0\u1ee3c g\u1eafn th\u1ebb hay c\u00e1c m\u00f4 t\u1ea3, ch\u00fa th\u00edch\u2026<\/p>\n

V\u00ed d\u1ee5, khi b\u1ea1n l\u00e0 m\u1ed9t c\u00f4ng ty v\u1ec1 nh\u00e2n s\u1ef1, th\u00ec c\u00e1c th\u1ebb ti\u00eau \u0111\u1ec1 c\u00f3 th\u1ec3 l\u00e0: \u201cd\u1ecbch v\u1ee5 nh\u00e2n s\u1ef1 k\u0129 thu\u1eadt\/ c\u00f4ng ty nh\u00e2n s\u1ef1 v\u1ec1 k\u0129 thu\u1eadt + t\u00ean c\u00f4ng ty\/ t\u00ean c\u00f4ng ty + d\u1ecbch v\u1ee5 nh\u00e2n s\u1ef1 k\u0129 thu\u1eadt.\u201d<\/p>\n

M\u1eb7c d\u00f9 ch\u1ec9 l\u00e0 c\u00e1c th\u1ebb ti\u00eau \u0111\u1ec1, nh\u01b0ng nh\u00ecn chung th\u00ec kh\u00f4ng \u0111\u01b0\u1ee3c t\u1ef1 nhi\u00ean cho l\u1eafm, v\u00ec b\u1ea1n \u0111\u00e3 t\u1ed1i \u01b0u qu\u00e1 m\u1ee9c khi l\u1eb7p l\u1ea1i t\u1eeb kh\u00f3a qu\u00e1 nhi\u1ec1u, gi\u1ed1ng nh\u01b0 spam c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm hay spam ng\u01b0\u1eddi d\u00f9ng v\u1eady.<\/p>\n

4. T\u1ed1i \u01b0u h\u00f3a h\u00ecnh \u1ea3nh<\/strong>
\nT\u1ed1i \u01b0u h\u00f3a h\u00ecnh \u1ea3nh th\u01b0\u1eddng kh\u00f4ng \u0111\u01b0\u1ee3c c\u00e1c ch\u1ee7 trang web ngh\u0129 \u0111\u1ebfn \u0111\u1ea7u ti\u00ean, m\u1eb7c d\u00f9 n\u00f3 r\u1ea5t quan tr\u1ecdng. H\u00ecnh \u1ea3nh ch\u1ee9a t\u00ean, ti\u00eau \u0111\u1ec1 v\u00e0 c\u00e1c th\u1ebb c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn SEO. M\u1eb7c d\u00f9 c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm kh\u00f4ng th\u1ec3 t\u00ecm th\u1ea5y h\u00ecnh \u1ea3nh nh\u01b0ng l\u1ea1i c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y d\u00f2ng ch\u1eef hay c\u00e1c m\u00e3 (code) k\u1ebft h\u1ee3p v\u1edbi h\u00ecnh \u1ea3nh. B\u1ea1n c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00ecnh \u1ea3nh m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 b\u1eb1ng c\u00e1ch:<\/p>\n

    \n
  • L\u01b0u h\u00ecnh \u1ea3nh b\u1eb1ng m\u1ed9t c\u00e1i t\u00ean m\u00f4 t\u1ea3 h\u00ecnh \u1ea3nh \u0111\u00f3, v\u00ec n\u00f3 c\u00f3 th\u1ec3 cung c\u1ea5p th\u00f4ng tin s\u01a1 l\u01b0\u1ee3c v\u1ec1 h\u00ecnh \u1ea3nh, r\u1eb1ng n\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1c n\u1ed9i dung c\u00f2n l\u1ea1i tr\u00ean trang nh\u01b0 th\u1ebf n\u00e0o (v\u00ed d\u1ee5: h\u00e3y so s\u00e1nh :\u201dcon m\u00e8o c\u01b0\u1eddi.jpg\u201d v\u1edbi \u201cIMG10003.jpg\u201d ).<\/li>\n
  • B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c th\u1ebb ALT nh\u01b0 l\u00e0 m\u1ed9t v\u0103n b\u1ea3n thay th\u1ebf khi h\u00ecnh \u1ea3nh kh\u00f4ng c\u00f3 s\u1eb5n, k\u00e8m v\u1edbi c\u00e1c t\u1eeb kh\u00f3a v\u00e0 c\u1ee5m t\u1eeb trong c\u00e1c th\u1ebb ti\u00eau \u0111\u1ec1 h\u00ecnh \u1ea3nh c\u00f3 th\u1ec3 cung c\u1ea5p ng\u1eef c\u1ea3nh khi h\u00ecnh \u1ea3nh \u0111\u01b0\u1ee3c xem \u0111\u1ebfn.<\/li>\n<\/ul>\n

    5. Th\u1eddi gian t\u1ea3i trang<\/strong>
    \nC\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm s\u1eed d\u1ee5ng th\u1eddi gian t\u1ea3i trang nh\u01b0 m\u1ed9t y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng, \u0111\u00f3 l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng trong SEO. Th\u00eam n\u1eefa, th\u1eddi gian t\u1ea3i trang \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, v\u00ec ch\u1ec9 2 gi\u00e2y ch\u1eadm tr\u1ec5 c\u00f3 th\u1ec3 l\u00e0m l\u00e0 87% ng\u01b0\u1eddi d\u00f9ng r\u1eddi b\u1ecf qua trang kh\u00e1c.<\/p>\n

    May m\u1eafn r\u1eb1ng c\u00f3 r\u1ea5t nhi\u1ec1u c\u00f4ng c\u1ee5 c\u00f3 s\u1eb5n \u0111\u1ec3 ph\u00e2n t\u00edch t\u1ed1c \u0111\u1ed9 t\u1ea3i c\u1ee7a trang web v\u00e0 nh\u1eadn ra \u0111\u01b0\u1ee3c nh\u1eefng nguy\u00ean nh\u00e2n l\u00e0m ch\u1eadm t\u1ed1c \u0111\u1ed9 t\u1ea3i trang. Ngo\u00e0i ra b\u1ea1n c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a t\u1ee9c th\u1eddi th\u1eddi gian t\u1ea3i trang b\u1eb1ng c\u00e1ch gi\u1ea3m l\u01b0\u1ee3ng chuy\u1ec3n h\u01b0\u1edbng, s\u1eed d\u1ee5ng k\u00edch th\u01b0\u1edbc h\u00ecnh \u1ea3nh ph\u00f9 h\u1ee3p, tr\u00e1nh c\u00e1c plugins n\u1eb7ng, CSS v\u00e0 HTML.<\/p>\n

    \"Ch\u1ec9<\/p>\n

    Ch\u1ec9 2 gi\u00e2y ch\u1eadm tr\u1ec5 c\u00f3 th\u1ec3 khi\u1ebfn 87% kh\u00e1ch h\u00e0ng r\u1eddi b\u1ecf b\u1ea1n<\/p>\n<\/div>\n

    6. Ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p, n\u1ed9i dung ngh\u00e8o n\u00e0n<\/strong>
    \nCh\u00fang ta v\u1eabn \u0111ang th\u1ea5y nh\u1eefng \u0111i\u1ec1u n\u00e0y x\u1ea3y ra r\u1ea5t nhi\u1ec1u, k\u1ec3 t\u1eeb l\u1ea7n \u0111\u1ea7u ti\u00ean c\u1eadp nh\u1eadt Panda c\u1ee7a Google n\u0103m 2011, c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm \u0111\u00e3 g\u1ee1 xu\u1ed1ng nh\u1eefng n\u1ed9i dung k\u00e9m ch\u1ea5t l\u01b0\u1ee3ng, ngh\u00e8o n\u00e0n kh\u00f4ng ph\u1ee5c v\u1ee5 \u0111\u01b0\u1ee3c g\u00ec cho ng\u01b0\u1eddi s\u1eed d\u1ee5ng.<\/p>\n

    \u0110i\u1ec1u quan tr\u1ecdng nh\u1ea5t l\u00e0 n\u1ed9i dung c\u1ee7a b\u1ea1n ph\u1ea3i h\u1eefu \u00edch, n\u1ebfu b\u1ea1n vi\u1ebft n\u1ed9i dung v\u1edbi m\u1ee5c \u0111\u00edch ch\u1ec9 \u0111\u1ec3 c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm t\u00ecm th\u1ea5y, th\u00ec b\u1ea1n \u0111ang m\u1ea5t \u0111i \u0111\u1ed1i t\u01b0\u1ee3ng ch\u00ednh c\u1ee7a m\u00ecnh l\u00e0 kh\u00e1ch h\u00e0ng. H\u00e3y t\u1eadp trung v\u00e0o nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng c\u1ea7n, th\u01b0\u1eddng xuy\u00ean gi\u1ea3i \u0111\u00e1p nh\u1eefng th\u1eafc m\u1eafc c\u1ee7a h\u1ecd, \u0111\u00f3ng vai tr\u00f2 nh\u01b0 l\u00e0 ng\u01b0\u1eddi b\u1ea1n c\u1ee7a kh\u00e1ch h\u00e0ng th\u00ec b\u1ea1n \u0111ang t\u1ed1i \u01b0u h\u00f3a cho vi\u1ec7c t\u00ecm ki\u1ebfm tr\u00ean con \u0111\u01b0\u1eddng d\u00e0i.<\/p>\n

    7. T\u1eeb kh\u00f3a kh\u00f4ng t\u1eadp trung<\/strong>
    \nKhi t\u1ed1i \u01b0u h\u00f3a trang cho m\u1ed9t t\u1eeb kh\u00f3a c\u1ee5 th\u1ec3, b\u1ea1n ph\u1ea3i ch\u1eafc ch\u1eafn t\u1eadp trung cho 1 t\u1eeb kh\u00f3a \u0111\u00f3 xuy\u00ean su\u1ed1t trang. V\u00ed d\u1ee5, b\u1ea1n \u0111ang t\u1ed1i \u01b0u trang cho \u201c\u00e1o polo m\u00e0u xanh\u201d, v\u00e0 s\u1eed d\u1ee5ng t\u1eeb kh\u00f3a \u0111\u00f3 trong c\u00e1c th\u1ebb ti\u00eau \u0111\u1ec1. Xong, trong su\u1ed1t trang thay v\u00ec \u201c\u00e1o polo m\u00e0u xanh\u201d, b\u1ea1n c\u00f2n c\u00f3 th\u00eam \u201c\u00e1o polo h\u1ea3i qu\u00e2n\u201d.<\/p>\n

    \u0110i\u1ec1u n\u00e0y d\u1eabn \u0111\u1ebfn t\u1eeb kh\u00f3a kh\u00f4ng t\u1eadp trung v\u00e0 c\u00f3 th\u1ec3 g\u00e2y nh\u1ea7m l\u1eabn cho c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm v\u00e0 ng\u01b0\u1eddi d\u00f9ng. T\u1eeb kh\u00f3a m\u00e0 b\u1ea1n d\u00f9ng n\u00ean nh\u1ea5t qu\u00e1n trong su\u1ed1t c\u00e1c th\u1ebb ti\u00eau \u0111\u1ec1, \u0111\u1ea7u \u0111\u1ec1 H1, trang URL, n\u1ed9i dung trang, th\u1ebb h\u00ecnh \u1ea3nh\u2026<\/p>\n

    8. Index<\/strong>
    \nNh\u01b0 t\u00f4i \u0111\u00e3 n\u00f3i t\u1eeb tr\u01b0\u1edbc, n\u1ebfu n\u1ed9i dung c\u1ee7a b\u1ea1n kh\u00f4ng th\u1ec3 t\u00ecm th\u1ea5y, b\u1ea1n \u0111ang g\u1eb7p r\u1eafc r\u1ed1i. \u0110\u00e2y l\u00e0 s\u1ef1 th\u1eadt n\u1ebfu b\u1ea1n c\u00f3 v\u1ea5n \u0111\u1ec1 trong vi\u1ec7c c\u1eadp nh\u1eadt d\u1eef li\u1ec7u v\u00e0o ch\u1ec9 m\u1ee5c (index) t\u1eeb c\u00e1c trang b\u1ecb ch\u1eb7n, trang b\u1ecb m\u1ea5t ho\u1eb7c c\u00e1c li\u00ean k\u1ebft h\u1ecfng. Sau c\u00f9ng, n\u1ed9i dung c\u1ee7a b\u1ea1n c\u1ea7n t\u1ed1i \u01b0u \u0111\u1ec3 t\u00ecm ki\u1ebfm b\u1edfi c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y \u0111\u01b0\u1ee3c.<\/p>\n

    N\u1ebfu c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm kh\u00f4ng th\u1ec3 t\u00ecm th\u1ea5y v\u00e0 index trang c\u1ee7a b\u1ea1n, n\u1ed9i dung c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 kh\u00f4ng bao gi\u1edd \u0111\u01b0\u1ee3c \u0111\u01b0a \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng, v\u00ec v\u1eady n\u00f3 r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi ch\u1ee7 trang web, ph\u1ea3i th\u01b0\u1eddng xuy\u00ean ki\u1ec3m tra trang web hay link c\u1ee7a b\u1ea1n c\u00f3 \u0111ang ho\u1ea1t \u0111\u1ed9ng \u1ed5n \u0111\u1ecbnh hay kh\u00f4ng.<\/p>\n

    N\u00f3i chung, c\u00f3 r\u1ea5t nhi\u1ec1u sai l\u1ea7m c\u00f3 th\u1ec3 l\u00e0m gi\u1ea3m x\u1ebfp h\u1ea1ng SERP, nh\u01b0ng 8 l\u1ed7i tr\u00ean \u0111\u01b0\u1ee3c th\u1ed1ng k\u00ea nhi\u1ec1u nh\u1ea5t trong\u00a0n\u0103m 2014. Tuy nhi\u00ean nh\u1eefng l\u1ed7i n\u00e0y d\u00f9 kh\u00f3 hay d\u1ec5 c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c kh\u1eafc ph\u1ee5c v\u00ec m\u1ee5c ti\u00eau t\u1ed1i \u01b0u SEO.<\/p>\n

    H\u00e3y c\u00f9ng ng\u1eabm l\u1ea1i v\u00e0 r\u00fat kinh nghi\u1ec7m cho m\u1ed9t n\u0103m 2015 v\u1edbi vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung th\u00e0nh c\u00f4ng nh\u00e9!<\/p>\n

    B\u00e0i li\u00ean quan: [Infographic] \u2013 SEO l\u00e0 m\u1ed9t h\u00e0nh tr\u00ecnh<\/em><\/p>\n

    Ngu\u1ed3n: marketingland.com<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    N\u1ed9i dung c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 r\u1ea5t tuy\u1ec7t v\u1eddi, nh\u01b0ng n\u00f3 kh\u00f4ng mang l\u1ea1i \u00fd ngh\u0129a g\u00ec n\u1ebfu c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm kh\u00f4ng th\u1ec3 t\u00ecm th\u1ea5y \u0111\u01b0\u1ee3c.\u00a0B\u1ea1n c\u00f3 tr\u0103n tr\u1edf v\u1edbi k\u1ebft qu\u1ea3 c\u1ee7a\u00a0chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb n\u1ed9i dung n\u0103m 2014? Li\u1ec7u n\u1ed9i dung c\u1ee7a b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c t\u00ecm th\u1ea5y b\u1edfi c\u00e1c c\u00f4ng c\u1ee5 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56689"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=56689"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56689\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=56689"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=56689"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=56689"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}