{"id":56693,"date":"2023-12-20T19:14:39","date_gmt":"2023-12-20T12:14:39","guid":{"rendered":"https:\/\/masterskills.org\/blog\/ki-nguyen-cua-real-time-marketing-thau-hieu-nhu-cau-khach-hang.html"},"modified":"2023-12-20T19:14:39","modified_gmt":"2023-12-20T12:14:39","slug":"ki-nguyen-cua-real-time-marketing-thau-hieu-nhu-cau-khach-hang","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/ki-nguyen-cua-real-time-marketing-thau-hieu-nhu-cau-khach-hang.html","title":{"rendered":"K\u1ec9 nguy\u00ean c\u1ee7a Real-Time Marketing: Th\u1ea5u hi\u1ec3u nhu c\u1ea7u kh\u00e1ch h\u00e0ng"},"content":{"rendered":"<div id=\"test\">Cho d\u00f9 c\u00f3 \u0111\u1ecbnh ngh\u0129a Real-time marketing th\u1ebf n\u00e0o \u0111i ch\u0103ng n\u1eefa, th\u00ec \u0111\u00e2y v\u1eabn l\u00e0 m\u1ed9t ch\u1ee7 \u0111\u1ec1 hot trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y. Real-time marketing c\u00f3 th\u1ec3 thu h\u00fat kh\u00e1n gi\u1ea3 tweet cho nh\u1eefng tin t\u1ee9c th\u1eddi s\u1ef1 ho\u1eb7c s\u1ef1 ki\u1ec7n n\u00f3ng h\u1ed5i, nh\u01b0ng, n\u00f3 th\u1eadt s\u1ef1 l\u00e0 c\u1ea3 qu\u00e1 tr\u00ecnh, ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 do th\u1ea7n May M\u1eafn m\u1ec9m c\u01b0\u1eddi v\u1edbi 1 post tr\u00ean Facebook hay 1 Tweet tr\u00ean Twitter c\u1ee7a b\u1ea1n. Thay v\u00e0o \u0111\u00f3, m\u1ed9t chi\u1ebfn d\u1ecbch Real-time marketing ch\u1ec9 th\u00e0nh c\u00f4ng khi cung c\u1ea5p th\u00f4ng \u0111i\u1ec7p \u00fd ngh\u0129a cho kh\u00e1ch h\u00e0ng t\u1ea1i \u0111\u00fang th\u1eddi \u0111i\u1ec3m.<\/p>\n<div id=\"attachment_2024\" style=\"width: 610px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2024\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2023\/12\/real-time-marketing-data-640x334-1.png\" alt=\"real-time-marketing-data-640x334\" width=\"600\" height=\"313\" title=\"real-time-marketing-data-640x334-1\"><\/p>\n<p class=\"wp-caption-text\">\u0110\u00fang th\u1eddi \u0111i\u1ec3m l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 then ch\u1ed1t l\u00e0m n\u00ean m\u1ed9t chi\u1ebfn d\u1ecbch Marketing th\u00e0nh c\u00f4ng<\/p>\n<\/div>\n<p>Mu\u1ed1n v\u1eady, doanh nghi\u1ec7p c\u1ea7n th\u1ef1c s\u1ef1 hi\u1ec3u t\u00e2m l\u00ed kh\u00e1ch h\u00e0ng. M\u1ed9t marketer ch\u1eafc ch\u1eafn kh\u00f4ng th\u1ec3 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p ph\u00f9 h\u1ee3p \u0111\u1ebfn v\u1edbi kh\u00e1ch h\u00e0ng n\u1ebfu nh\u01b0 ng\u01b0\u1eddi \u0111\u00f3 kh\u00f4ng bi\u1ebft ch\u00ednh x\u00e1c kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh c\u1ea7n g\u00ec v\u00e0 mong mu\u1ed1n g\u00ec. Th\u00eam n\u1eefa, n\u1ebfu \u0111\u00e3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c n\u1ec1n t\u1ea3ng kh\u00e1ch h\u00e0ng v\u1eefng ch\u1eafc, doanh nghi\u1ec7p s\u1ebd kh\u00f4ng g\u1eb7p ph\u1ea3i nh\u1eefng tai n\u1ea1n ng\u1edb ng\u1ea9n khi l\u00e0m marketing, m\u00e0 c\u00f2n ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u th\u1eddi gian, ngu\u1ed3n l\u1ef1c \u0111\u1ec3 chu\u1ea9n b\u1ecb cho nh\u1eefng chi\u1ebfn d\u1ecbch \u0111\u01b0\u1ee3c tung ra \u0111\u00fang th\u1eddi \u0111i\u1ec3m.<\/p>\n<p><strong>Chi\u1ebfn d\u1ecbch Real- time Marketing \u0111i\u1ec3n h\u00ecnh<\/strong><br \/>\nM\u1ed9t v\u00ed d\u1ee5 n\u1ed5i ti\u1ebfng v\u00e0 \u0111\u00e1ng \u0111\u1ec3 h\u1ecdc t\u1eadp l\u00e0 Oreo. Nh\u00e3n h\u00e0ng n\u00e0y \u0111\u00e3 t\u1ea1o m\u1ed9t b\u1ee9c \u1ea3nh trong \u0111\u00f3 c\u00f3 m\u1ed9t chi\u1ebfc b\u00e1nh Oreo, v\u1edbi b\u00f3ng t\u1ed1i bao quanh, v\u00e0 d\u00f2ng tweet n\u1ed5i ti\u1ebfng \u201cYou can still dunk in the dark\u201d (b\u1ea1n v\u1eabn c\u00f3 th\u1ec3 nh\u00fang\/ghi b\u00e0n trong b\u00f3ng t\u1ed1i) v\u00e0 \u0111\u0103ng l\u00ean tr\u00ean Twitter. N\u1ebfu b\u1ea1n theo d\u00f5i gi\u1ea3i b\u00f3ng b\u1ea7u d\u1ee5c M\u1ef9 Super Bowl n\u0103m 2013, b\u1ea1n ch\u1eafc ch\u1eafn s\u1ebd \u0111\u00e1nh gi\u00e1 \u0111\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng qu\u1ea3ng c\u00e1o xu\u1ea5t s\u1eafc nh\u1ea5t m\u00e0 m\u00ecnh t\u1eebng xem. K\u1ec3 t\u1eeb th\u1eddi \u0111i\u1ec3m \u0111\u00f3, r\u1ea5t nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c c\u1ed1 g\u1eafng h\u1ecdc theo th\u00e0nh c\u00f4ng c\u1ee7a Oreo, nh\u01b0ng r\u1ed1t cu\u1ed9c ch\u1eb3ng \u0111i \u0111\u1ebfn \u0111\u00e2u. Tuy nhi\u00ean, v\u1eabn c\u00f3 m\u1ed9t s\u1ed1 c\u00f4ng ty \u0111\u1ec3 l\u1ea1i \u1ea5n t\u01b0\u1ee3ng kh\u00e1 s\u00e2u s\u1eafc trong l\u00f2ng kh\u00e1ch h\u00e0ng nh\u1edd ch\u1ecdn \u0111\u01b0\u1ee3c th\u1eddi \u0111i\u1ec3m thi\u00ean th\u1eddi, \u0111\u1ecba l\u1ee3i, nh\u00e2n h\u00f2a.<\/p>\n<div id=\"attachment_2025\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2025 size-full\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2023\/12\/BCOVrUMCIAAdN5J.jpg\" alt=\"\u201cYou can still dunk in the dark\u201d - Oreo\" width=\"600\" height=\"600\" title=\"BCOVrUMCIAAdN5J\"><\/p>\n<p class=\"wp-caption-text\">\u201cYou can still dunk in the dark\u201d \u2013 Oreo<\/p>\n<\/div>\n<p>Mu\u1ed1n th\u00e0nh c\u00f4ng v\u1edbi Real- time marketing, th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n th\u1eadt s\u1ef1 hi\u1ec3u kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh t\u1ea1i m\u1ed9t th\u1eddi \u0111i\u1ec3m n\u00e0y h\u1ecd mu\u1ed1n g\u00ec, c\u1ea7n g\u00ec \u0111\u1ec3 t\u1eeb \u0111\u00f3 ngay l\u1eadp t\u1ee9c \u0111\u00e1p \u1ee9ng th\u00f4ng qua nh\u1eefng s\u1ef1 ki\u1ec7n, h\u00ecnh \u1ea3nh.<\/p>\n<p>Th\u1eddi \u0111i\u1ec3m h\u1ee3p l\u00ed nh\u1ea5t \u0111\u1ec3 tung ra chi\u1ebfn d\u1ecbch Real- time marketing kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng song h\u00e0nh v\u1edbi s\u1ef1 ki\u1ec7n, tin t\u1ee9c \u0111ang hot t\u1ea1i th\u1eddi \u0111i\u1ec3m \u0111\u00f3. \u0110\u00f4i khi, m\u1ed9t chi\u1ebfn d\u1ecbch th\u00e0nh c\u00f4ng l\u1ea1i \u0111\u1ebfn khi chi\u1ebfn d\u1ecbch t\u01b0\u01a1ng t\u00e1c v\u1edbi ho\u1ea1t \u0111\u1ed9ng tr\u00ean c\u00f4ng c\u1ee5 tr\u1ef1c tuy\u1ebfn. M\u1ed9t nh\u00e2n vi\u00ean ph\u00f2ng Marketing c\u1ee7a AMC Theatres \u0111\u00e3 h\u1ecdc theo c\u00e1ch l\u00e0m c\u1ee7a Oreo v\u00e0 t\u1eadn d\u1ee5ng n\u00f3 \u0111\u1ec3 ch\u1ec9 ra cho ng\u01b0\u1eddi xem phim bi\u1ebft r\u1eb1ng: t\u1ea1i AMC, gi\u00e1 c\u1ea3 \u0111\u1ed3 \u0103n nh\u1eb9 (trong \u0111\u00f3 c\u00f3 c\u1ea3 b\u00e1nh Oreo) kh\u00e1 h\u1ee3p l\u00ed.<\/p>\n<p><strong>Real- time marketing s\u1ebd th\u1ea5t b\u1ea1i n\u1ebfu thi\u1ebfu s\u1ef1 t\u01b0\u01a1ng t\u00e1c kh\u00e1ch h\u00e0ng<\/strong><br \/>\nTh\u1eddi gian l\u00e0 m\u1ed9t m\u1ea3nh gh\u00e9p c\u1ef1c k\u00ec quan tr\u1ecdng trong b\u1ea5t k\u00ec m\u1ed9t chi\u1ebfn d\u1ecbch Real-time marketing n\u00e0o. Nh\u1eefng marketer n\u1ed9i dung ch\u1eafc ch\u1eafn kh\u00f4ng th\u1ec3 tung ra m\u1ed9t b\u1ee9c \u1ea3nh, b\u00e0i blog hay \u0111o\u1ea1n video s\u00e1u tu\u1ea7n sau khi m\u1ed9t s\u1ef1 ki\u1ec7n hay tin t\u1ee9c n\u00f3ng h\u1ed5i di\u1ec5n ra v\u00e0 mong ch\u1edd thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng. H\u1ecd ch\u1eafc ch\u1eafn ph\u1ea3i l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111i tr\u01b0\u1edbc \u0111\u00f3n \u0111\u1ea7u, ph\u1ea3n \u1ee9ng nhanh nh\u1ea1y v\u1edbi b\u1ea5t k\u00ec s\u1ef1 ki\u1ec7n, th\u00f4ng tin n\u00e0o. Tuy nhi\u00ean, th\u1eddi gian m\u1edbi ch\u1ec9 l\u00e0 \u0111i\u1ec1u ki\u1ec7n c\u1ea7n, ch\u1ee9 ch\u01b0a \u0111\u1ee7. N\u1ebfu thi\u1ebfu m\u1ed9t k\u1ebf ho\u1ea1ch c\u1ee5 th\u1ec3, chi ti\u1ebft th\u00ec th\u00e0nh c\u00f4ng c\u1ee7a Real-time marketing s\u1ebd lu\u00f4n l\u00e0 \u0111i\u1ec1u v\u01b0\u1ee3t qu\u00e1 t\u1ea7m v\u1edbi c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<div id=\"attachment_2026\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2026\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2023\/12\/s-socialmedia.jpg\" alt=\"K\u1ebft n\u1ed1i kh\u00e1ch h\u00e0ng lu\u00f4n l\u00e0 \u0111\u00edch \u0111\u1ebfn c\u1ee7a m\u1ecdi chi\u1ebfn d\u1ecbch marketing\" width=\"600\" height=\"179\" title=\"s-socialmedia\"><\/p>\n<p class=\"wp-caption-text\">K\u1ebft n\u1ed1i kh\u00e1ch h\u00e0ng lu\u00f4n l\u00e0 \u0111\u00edch \u0111\u1ebfn c\u1ee7a m\u1ecdi chi\u1ebfn d\u1ecbch marketing<\/p>\n<\/div>\n<p>Nghe c\u00f3 v\u1ebb kh\u00e1 ngh\u1ecbch l\u00fd khi t\u00f4i l\u1ea1i khuy\u00ean c\u00e1c b\u1ea1n l\u00ean k\u1ebf ho\u1ea1ch cho chi\u1ebfn d\u1ecbch Real-time marketing? B\u1edfi theo \u0111\u1ecbnh ngh\u0129a, b\u1ea3n ch\u1ea5t c\u1ee7a n\u00f3 ch\u00ednh l\u00e0 t\u1eadn d\u1ee5ng s\u1ef1 ki\u1ec7n, tin t\u1ee9c n\u00f3ng h\u1ed5i \u0111\u1ec3 ti\u1ebfp th\u1ecb. Tuy nhi\u00ean, trong marketing, r\u1ea5t \u00edt c\u01a1 h\u1ed9i th\u00e0nh c\u00f4ng do may m\u1eafn. Lu\u00f4n nh\u1edb r\u1eb1ng, Real-time marketing kh\u00f4ng ch\u1ec9 l\u00e0 nhanh ch\u00f3ng tr\u1ea3 l\u1eddi, t\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi d\u00f9ng m\u00e0 c\u00f2n l\u00e0 cung c\u1ea5p n\u1ed9i dung \u0111\u00fang th\u1eddi \u0111i\u1ec3m. V\u00e0 nh\u1eefng \u0111i\u1ec1u n\u00e0y kh\u00f4ng th\u1ec3 x\u1ea3y ra n\u1ebfu thi\u1ebfu m\u1ed9t k\u1ebf ho\u1ea1ch hay chi\u1ebfn l\u01b0\u1ee3c tuy\u1ec7t v\u1eddi.<\/p>\n<p>C\u00f4ng ty Nabisco- v\u1edbi s\u1ea3n ph\u1ea9m b\u00e1nh quy kem Oreo l\u00e0 m\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh. R\u00f5 r\u00e0ng, h\u1ecd ch\u01b0a c\u00f3 \u00fd t\u01b0\u1edfng g\u00ec cho \u0111\u1ebfn khi m\u00f9a b\u00f3ng b\u1ea7u d\u1ee5c Super Bowl 2013 kh\u1edfi tranh. B\u00f9 l\u1ea1i, c\u00f4ng ty c\u00f3 m\u1ed9t \u0111\u1ed9i ng\u0169 l\u00e0m vi\u1ec7c chuy\u00ean nghi\u1ec7p, nhanh nh\u1ea1y, s\u1eb5n s\u00e0ng n\u1eafm b\u1eaft c\u01a1 h\u1ed9i khi s\u1ef1 ki\u1ec7n di\u1ec5n ra b\u1edfi h\u1ecd \u0111\u00e3 gi\u00e0nh th\u1eddi gian x\u00e2y d\u1ef1ng k\u1ecbch b\u1ea3n cho nh\u1eefng s\u1ef1 ki\u1ec7n kh\u00e1c nhau v\u00e0 ch\u1ec9 ch\u1edd th\u1eddi \u0111i\u1ec3m th\u00edch h\u1ee3p \u0111\u1ec3 tung ra th\u1ecb tr\u01b0\u1eddng.<\/p>\n<p>AMC c\u0169ng ch\u1ee9ng t\u1ecf kh\u1ea3 n\u0103ng n\u1eafm b\u1eaft t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh khi nhanh ch\u00f3ng ph\u1ea3n \u1ee9ng v\u1edbi d\u00f2ng tweet c\u1ee7a Oreo b\u1eb1ng c\u00e1ch \u0111\u01b0a b\u00e1nh quy kem v\u00e0o danh s\u00e1ch s\u1ea3n ph\u1ea9m \u0111\u1ed3 \u0103n nh\u1eb9 trong r\u1ea1p chi\u1ebfu phim. Th\u01b0\u01a1ng hi\u1ec7u n\u00e0y c\u0169ng hi\u1ec3u kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh kh\u00f4ng mu\u1ed1n tr\u1ea3 ph\u00ed cao cho \u0111\u1ed3 \u0103n nh\u1eb9 khi xem phim v\u00e0 nhanh ch\u00f3ng n\u1eafm l\u1ea5y c\u01a1 h\u1ed9i.<\/p>\n<p><strong>M\u1ee5c ti\u00eau c\u1ee7a Marketing l\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u kh\u00e1ch h\u00e0ng<\/strong><br \/>\nK\u00edch c\u1ee1 Big Data \u0111ang kh\u00f4ng ng\u1eebng t\u0103ng l\u00ean khi\u1ebfn m\u1ecdi ng\u01b0\u1eddi qu\u00ean m\u1ea5t r\u1eb1ng marketing th\u1ef1c s\u1ef1 ch\u00ednh l\u00e0 \u0111\u00e1p \u1ee9ng mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng. S\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u00f3 th\u1ec3 \u0111\u1ebfn r\u1ed3i \u0111i nh\u01b0ng kh\u00e1ch h\u00e0ng l\u1ea1i l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 th\u00e0nh c\u00f4ng. V\u00e0 nh\u1eefng quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng d\u1ef1a tr\u00ean d\u1eef li\u1ec7u s\u1ebd ch\u1eb3ng l\u00e0 g\u00ec n\u1ebfu nh\u01b0 chi\u1ebfn d\u1ecbch marketing kh\u00f4ng k\u1ebft n\u1ed1i \u0111\u01b0\u1ee3c v\u1edbi kh\u00e1ch h\u00e0ng \u1edf m\u1ee9c \u0111\u1ed9 c\u00e1 nh\u00e2n.<\/p>\n<p>Ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u1ef1c s\u1ef1 r\u1ea5t hi\u1ec3u bi\u1ebft. H\u1ecd c\u00f3 kh\u1ea3 n\u0103ng lo\u1ea1i b\u1ecf nh\u1eefng tin t\u1ee9c ti\u1ebfp th\u1ecb kh\u00f4ng li\u00ean quan, b\u1edfi \u0111\u00e2y l\u00e0 vi\u1ec7c c\u00f3 l\u1ebd h\u1ecd ph\u1ea3i l\u00e0m kh\u00f4ng d\u01b0\u1edbi m\u1ed9t tr\u0103m l\u1ea7n m\u1ed9t ng\u00e0y. M\u1ecdi ng\u01b0\u1eddi th\u01b0\u1eddng th\u1ea5y kh\u00e1 phi\u1ec1n ph\u1ee9c khi ph\u1ea3i xem nh\u1eefng qu\u1ea3ng c\u00e1o mang t\u00ednh ch\u1ea5t \u0111\u1ea1i ch\u00fang n\u00ean l\u1ebd d\u0129 nhi\u00ean l\u00e0 h\u1ecd s\u1ebd \u0111\u00e1nh gi\u00e1 cao th\u00f4ng \u0111i\u1ec7p mang t\u00ednh c\u00e1 nh\u00e2n nh\u1eadn \u0111\u01b0\u1ee3c qua email hay nh\u1eefng chi\u1ebfn d\u1ecbch remarketing nh\u1eafm m\u1ee5c ti\u00eau.<\/p>\n<p>V\u00e0i n\u0103m tr\u01b0\u1edbc \u0111\u00e2y th\u00f4i, m\u1ecdi ng\u01b0\u1eddi th\u01b0\u1eddng n\u00f3i kh\u1ea3 n\u0103ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ed1ng s\u00f3t sau tai n\u1ea1n m\u00e1y bay c\u00f2n cao h\u01a1n tho\u00e1t kh\u1ecfi banner qu\u1ea3ng c\u00e1o. T\u1ea1i sao th\u1ebf? \u0110\u01a1n gi\u1ea3n b\u1edfi v\u00ec qu\u1ea3ng c\u00e1o r\u1ea5t nhi\u1ec1u m\u00e0 h\u1ea7u h\u1ebft kh\u00f4ng li\u00ean quan \u0111\u1ebfn nhu c\u1ea7u c\u1ee7a h\u1ecd. May m\u1eafn h\u01a1n khi hi\u1ec7n nay, qu\u1ea3ng c\u00e1o h\u1ea7u nh\u01b0 \u0111\u1ec1u l\u00e0 nh\u1eefng th\u00f4ng \u0111i\u1ec7p xu\u1ea5t hi\u1ec7n \u0111\u00fang th\u1eddi \u0111i\u1ebfm v\u00e0 \u0111\u00e1p \u1ee9ng nh\u1eefng g\u00ec h\u1ecd mong mu\u1ed1n. B\u1edfi, \u0111\u1ed9i marketing hi\u1ec3u r\u1eb1ng: ng\u01b0\u1eddi ti\u00eau d\u00f9ng mu\u1ed1n nh\u1eadn \u0111\u01b0\u1ee3c th\u00f4ng \u0111i\u1ec7p ph\u00f9 h\u1ee3p v\u1edbi h\u1ecd, tr\u00ean ph\u01b0\u01a1ng di\u1ec7n c\u00e1 nh\u00e2n, theo nhu c\u1ea7u v\u00e0 s\u1edf th\u00edch c\u1ee7a m\u00ecnh. V\u00ec th\u1ebf, mu\u1ed1n chi\u1ebfn d\u1ecbch Real-time marketing hi\u1ec7u qu\u1ea3, ch\u1ec9 \u0111\u00fang th\u1eddi \u0111i\u1ec3m th\u00ec ch\u01b0a \u0111\u1ee7, s\u1ef1 t\u01b0\u01a1ng t\u00e1c kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 kh\u00f4ng th\u1ec3 b\u1ecf qua.<\/p>\n<p>Real-time marketing kh\u00f4ng c\u00f2n l\u00e0 t\u1ea5n c\u00f4ng kh\u00e1ch h\u00e0ng t\u1edbi t\u1ea5p v\u1edbi nh\u1eefng th\u00f4ng \u0111i\u1ec7p b\u00e1n h\u00e0ng hay d\u00f2ng chia s\u1ebb. Khi th\u1ef1c hi\u1ec7n m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c, lo\u1ea1i h\u00ecnh Marketing n\u00e0y c\u00f2n c\u00f3 th\u1ec3 t\u1ea1o c\u01a1 h\u1ed9i cho kh\u00e1ch h\u00e0ng chia s\u1ebb, nh\u1edd \u0111\u00f3 t\u0103ng c\u01b0\u1eddng k\u1ebft n\u1ed1i hai b\u00ean. Th\u00f4ng qua nh\u1eefng b\u1ea3n newsletters, trang blog, ph\u01b0\u01a1ng ti\u1ec7n th\u00f4ng tin x\u00e3 h\u1ed9i, \u0111\u1ed9i marketing c\u00f3 th\u1ec3 truy\u1ec1n t\u1ea3i \u0111\u1ebfn kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh tin t\u1ee9c, th\u00f4ng tin tham kh\u1ea3o, h\u01b0\u1edbng d\u1eabn, h\u1ed7 tr\u1ee3 k\u0129 thu\u1eadt,\u2026khi c\u1ea7n thi\u1ebft. \u0110i\u1ec1u \u0111\u00f3 c\u0169ng th\u1ec3 hi\u1ec7n r\u1eb1ng doanh nghi\u1ec7p c\u1ee7a b\u1ea1n th\u1ef1c s\u1ef1 quan t\u00e2m \u0111\u1ebfn nhu c\u1ea7u kh\u00e1ch h\u00e0ng, v\u00e0 kh\u00e1ch h\u00e0ng ch\u1eafc ch\u1eafn s\u1ebd nh\u1eadn ra n\u1ed7 l\u1ef1c, c\u1ed1 g\u1eafng c\u1ee7a b\u1ea1n.<\/p>\n<p>Th\u00e0nh c\u00f4ng c\u1ee7a Real-time marketing kh\u00f4ng bao gi\u1edd \u0111\u1ebfn m\u1ed9t c\u00e1ch ng\u1eabu nhi\u00ean. Thay v\u00e0o \u0111\u00f3, n\u00f3 ch\u00ednh l\u00e0 th\u00e0nh qu\u1ea3 c\u1ee7a k\u1ebf ho\u1ea1ch \u0111\u01b0\u1ee3c chu\u1ea9n b\u1ecb k\u0129 l\u01b0\u1ee1ng, s\u1ef1 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 nhu c\u1ea7u, mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p \u0111\u00f3 v\u00e0o th\u1eddi \u0111i\u1ec3m h\u1ee3p l\u00ed nh\u1ea5t.<\/p>\n<p>B\u00e0i li\u00ean quan: <em>V\u00ec sao c\u00e1c chi\u1ebfn d\u1ecbch Digital Marketing \u1edf Vi\u1ec7t Nam kh\u00f4ng hi\u1ec7u qu\u1ea3?<\/em><\/p>\n<p style=\"text-align: right\">Ngu\u1ed3n: <em>salesforce.com<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Cho d\u00f9 c\u00f3 \u0111\u1ecbnh ngh\u0129a Real-time marketing th\u1ebf n\u00e0o \u0111i ch\u0103ng n\u1eefa, th\u00ec \u0111\u00e2y v\u1eabn l\u00e0 m\u1ed9t ch\u1ee7 \u0111\u1ec1 hot trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y. Real-time marketing c\u00f3 th\u1ec3 thu h\u00fat kh\u00e1n gi\u1ea3 tweet cho nh\u1eefng tin t\u1ee9c th\u1eddi s\u1ef1 ho\u1eb7c s\u1ef1 ki\u1ec7n n\u00f3ng h\u1ed5i, nh\u01b0ng, n\u00f3 th\u1eadt s\u1ef1 l\u00e0 c\u1ea3 qu\u00e1 tr\u00ecnh, ch\u1ee9 kh\u00f4ng [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56693"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=56693"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56693\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=56693"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=56693"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=56693"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}