{"id":56706,"date":"2023-12-20T19:18:39","date_gmt":"2023-12-20T12:18:39","guid":{"rendered":"https:\/\/masterskills.org\/blog\/khai-thac-tinh-nang-nang-cao-cua-facebook-fanpage.html"},"modified":"2023-12-20T19:18:39","modified_gmt":"2023-12-20T12:18:39","slug":"khai-thac-tinh-nang-nang-cao-cua-facebook-fanpage","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/khai-thac-tinh-nang-nang-cao-cua-facebook-fanpage.html","title":{"rendered":"Khai th\u00e1c t\u00ednh n\u0103ng n\u00e2ng cao c\u1ee7a Facebook Fanpage"},"content":{"rendered":"
Facebook kh\u00f4ng c\u00f2n l\u00e0 xa l\u1ea1, v\u00e0 Facebook Fanpage\u00a0c\u0169ng d\u1ea7n tr\u1edf n\u00ean quen thu\u1ed9c \u0111\u1ed1i v\u1edbi h\u00ecnh th\u1ee9c kinh doanh tr\u1ef1c tuy\u1ebfn. Tuy nhi\u00ean, \u0111\u1ec3 t\u1eadn d\u1ee5ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 c\u00e1c t\u00ednh n\u0103ng tuy\u1ec7t v\u1eddi m\u00e0 Facebook Fanpage cung c\u1ea5p, kh\u00f4ng ph\u1ea3i ng\u01b0\u1eddi m\u1edbi kh\u1edfi nghi\u1ec7p n\u00e0o c\u0169ng bi\u1ebft. D\u01b0\u1edbi \u0111\u00e2y, Subiz gi\u1edbi thi\u1ec7u v\u1edbi c\u00e1c b\u1ea1n Start-up m\u1ed9t s\u1ed1 t\u00ednh n\u0103ng n\u00e2ng cao \u0111\u1eb7c bi\u1ec7t hi\u1ec7u qu\u1ea3 \u00e1p d\u1ee5ng v\u1edbi h\u00ecnh th\u1ee9c kinh doanh tr\u1ef1c tuy\u1ebfn. C\u00f9ng nghi\u00ean c\u1ee9u nh\u00e9!<\/p>\n

1. X\u00e2y d\u1ef1ng Fan base<\/strong><\/h2>\n

Tr\u00ean th\u1ef1c t\u1ebf, c\u00f3 hai t\u00ednh n\u0103ng quan tr\u1ecdng nh\u1ea5t trong B\u1ea3ng \u0111i\u1ec1u khi\u1ec3n m\u1edbi m\u00e0 b\u1ea1n c\u1ea7n ch\u00fa \u00fd, \u0111\u00f3 l\u00e0: Manage v\u00e0 Build Audience.<\/p>\n

H\u00e3y xem ph\u1ea7n Manage tr\u01b0\u1edbc nh\u00e9!<\/strong><\/p>\n

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  • Edit Page \u2013 \u0110\u00e2y l\u00e0 n\u01a1i m\u1ecdi ho\u1ea1t \u0111\u1ed9ng tr\u00ean trang \u0111\u1ec1u c\u1ea7n \u0111\u01b0\u1ee3c b\u1ea1n cho ph\u00e9p. V\u1edbi ch\u1ee9c n\u0103ng n\u00e0y, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c t\u1ea7m \u1ea3nh h\u01b0\u1edfng c\u1ee7a m\u1ed7i b\u00e0i \u0111\u0103ng, l\u1ef1a ch\u1ecdn h\u00ecnh th\u1ee9c tr\u1ea3 l\u1eddi tin nh\u1eafn hay c\u1ea5p quy\u1ec1n cho fan \u0111\u0103ng b\u00e0i. L\u01b0u \u00fd r\u1eb1ng t\u1ea5t c\u1ea3 nh\u1eefng thi\u1ebft l\u1eadp n\u00e0y s\u1ebd \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn t\u00ednh t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/li>\n
  • Use Activity Log \u2013 Ch\u1ee9c n\u0103ng n\u00e0y c\u00f3 nhi\u1ec1u \u0111i\u1ec3m t\u01b0\u01a1ng \u0111\u1ed3ng v\u1edbi timeline h\u1ed3 s\u01a1 c\u00e1 nh\u00e2n c\u1ee7a b\u1ea1n. B\u1ea1n c\u00f3 th\u1ec3 l\u01b0\u1edbt qua timeline \u0111\u1ec3 xem l\u1ea1i b\u00e0i \u0111\u0103ng c\u1ee7a m\u00ecnh hay c\u1ee7a fan tr\u00ean trang. Trong m\u1ed7i l\u1ea7n c\u1eadp nh\u1eadt, b\u1ea1n c\u00f3 th\u1ec3 tinh ch\u1ec9nh ch\u1ee9c n\u0103ng n\u00e0y theo c\u00e1c h\u01b0\u1edbng: Hidden from Page (\u1ea8n kh\u1ecfi trang), Change Date (\u0110\u1ed5i ng\u00e0y), Report\/ Mark as Spam (Th\u00f4ng b\u00e1o\/ \u0110\u00e1nh d\u1ea5u Spam), Allow on Page (Cho ph\u00e9p tr\u00ean trang) hay Highlight b\u00e0i \u0111\u0103ng.<\/li>\n
  • Xem ng\u01b0\u1eddi d\u00f9ng b\u1ecb ch\u1eb7n \u2013 Ch\u1ee9c n\u0103ng n\u00e0y cho ph\u00e9p b\u1ea1n qu\u1ea3n l\u00ed ho\u1ea1t \u0111\u1ed9ng c\u1ee7a nh\u1eefng ng\u01b0\u1eddi d\u00f9ng b\u1ecb ch\u1eb7n tr\u00ean trang. B\u00ean c\u1ea1nh \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 b\u1ecf ch\u1eb7n nh\u1eefng ng\u01b0\u1eddi n\u00e0y.<\/li>\n<\/ul>\n

    Ti\u1ebfp theo, h\u00e3y xem \u0111\u1ebfn Build Audience nh\u00e9!<\/strong><\/p>\n

    \u0110\u00e2y l\u00e0 m\u1ed9t ch\u1ee9c n\u0103ng tuy\u1ec7t v\u1eddi gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng m\u1ed9t fanbase. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng \u0111i\u1ec1u b\u1ea1n c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng:<\/p>\n

    T\u00ednh n\u0103ng \"Build Audience\"<\/p>\n

    T\u00ednh n\u0103ng \u201cBuild Audience\u201d<\/p>\n<\/div>\n

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    • Invie Email Contacts- N\u1ebfu b\u1ea1n \u0111\u00e3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed9t danh s\u00e1ch email, h\u00e3y m\u1eddi h\u1ecd tham gia trang Facebook Fanpage c\u1ee7a doanh nghi\u1ec7p m\u00ecnh. H\u00e3y nh\u1edb r\u1eb1ng danh s\u00e1ch email cho m\u1ed7i l\u1ea7n m\u1eddi kh\u00f4ng v\u01b0\u1ee3t qu\u00e1 con s\u1ed1 5000, n\u1ebfu nhi\u1ec1u h\u01a1n b\u1ea1n c\u00f3 th\u1ec3 t\u00e1ch ra v\u00e0 s\u1eed d\u1ee5ng cho l\u1ea7n ti\u1ebfp theo.<\/li>\n
    • Invie Friends- B\u1ea1n c\u00f3 th\u1ec3 g\u1eedi l\u1eddi m\u1eddi tham gia Facebook Fan Pages t\u1edbi b\u1ea1n b\u00e8 c\u1ee7a m\u00ecnh, v\u00e0 l\u1eddi m\u1eddi \u0111\u00f3 s\u1ebd hi\u1ec3n th\u1ecb trong ph\u1ea7n Notifications \u1edf trang c\u00e1 nh\u00e2n c\u1ee7a h\u1ecd.<\/li>\n
    • Share Page- B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng ch\u1ee9c n\u0103ng n\u00e0y \u0111\u1ec3 chia s\u1ebb b\u00e0i \u0111\u0103ng tr\u00ean trang c\u00e1 nh\u00e2n c\u1ee7a m\u00ecnh. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap nhi\u1ec1u ng\u01b0\u1eddi bi\u1ebft \u0111\u1ebfn trang Fanpage c\u1ee7a b\u1ea1n h\u01a1n.<\/li>\n
    • Create an ad- N\u1ebfu b\u1ea1n c\u00f3 v\u1ed1n, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o \u0111\u1ec3 n\u00e2ng cao m\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng ch\u1ee9c n\u0103ng n\u00e0y th\u00f4ng qua vi\u1ec7c nh\u1eafm m\u1ee5c ti\u00eau ng\u01b0\u1eddi d\u00f9ng d\u1ef1a tr\u00ean \u0111\u1eb7c t\u00ednh v\u1ec1 nh\u00e2n kh\u1ea9u h\u1ecdc, v\u1ecb tr\u00ed \u0111\u1ecba l\u00ed, gi\u1edbi t\u00ednh, v.v<\/li>\n<\/ul>\n

      2. S\u1eed d\u1ee5ng Insights \u0111\u1ec3 c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t n\u1ed9i dung<\/strong><\/h2>\n

      Facebook cung c\u1ea5p m\u1ed9t c\u00f4ng c\u1ee5 tuy\u1ec7t v\u1edbi \u0111\u1ec3 \u0111\u00e1p \u1ee9ng mong mu\u1ed1n c\u1ee7a m\u1ed7i startup: \u0111\u00e1nh gi\u00e1 m\u1ed7i ho\u1ea1t \u0111\u1ed9ng c\u1ee7a m\u00ecnh tr\u00ean trang l\u00e0 th\u00e0nh c\u00f4ng hay th\u1ea5t b\u1ea1i, \u0111\u00f3 ch\u00ednh l\u00e0 Facebook Insights.<\/p>\n

      \"Facebook<\/p>\n

      Facebook insights<\/p>\n<\/div>\n

      Trong b\u1ea3ng qu\u1ea3n tr\u1ecb, khi click v\u00e0o n\u00fat \u201cSee All\u201d, b\u1ea1n s\u1ebd nh\u00ecn th\u1ea5y m\u1ed9t b\u1ea3n t\u00f3m t\u1eaft hay dashboard, cung c\u1ea5p th\u00f4ng tin v\u1ec1:<\/p>\n

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      • Total Likes- T\u1ed5ng s\u1ed1 l\u01b0\u1ee3t Likes c\u1ee7a fan tr\u00ean trang.<\/li>\n
      • Friends of Fans- Khi s\u1eed d\u1ee5ng ch\u1ee9c n\u0103ng n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 xem fan c\u1ee7a m\u00ecnh c\u00f3 bao nhi\u00eau b\u1ea1n b\u00e8, \u0111\u1ed3ng th\u1eddi c\u0169ng \u0111\u01b0a ra cho b\u1ea1n m\u1ed9t s\u1ed1 g\u1ee3i \u00fd \u0111\u1ec3 ti\u1ebfp c\u1eadn ngu\u1ed3n kh\u00e1ch hang ti\u1ec1m n\u0103ng n\u00e0y.<\/li>\n
      • People Talking About This- Ch\u1ee9c n\u0103ng n\u00e0y s\u1ebd hi\u1ec3n th\u1ecb cho b\u1ea1n th\u1ea5y m\u1ecdi ho\u1ea1t \u0111\u1ed9ng c\u1ee7a fan tr\u00ean trang, cho d\u00f9 l\u00e0 \u0111\u0103ng b\u00e0i g\u00ec \u0111\u00f3 tr\u00ean t\u01b0\u1eddng, t\u01b0\u01a1ng t\u00e1c( Like, Share hay Comment) v\u1edbi c\u1eadp nh\u1eadt tr\u1ea1ng th\u00e1i c\u1ee7a b\u1ea1n, tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi, tag b\u1ea1n, v.v<\/li>\n
      • Weekly Total Reach- V\u1edbi t\u00ednh n\u0103ng n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c bao nhi\u00eau ng\u01b0\u1eddi \u0111\u00e3 xem n\u1ed9i dung c\u1ee7a b\u1ea1n trong b\u1ea3y ng\u00e0y v\u1eeba qua \u0111\u1ec3 t\u1eeb \u0111\u00f3 \u0111\u00e1nh gi\u00e1 t\u00ednh hi\u1ec7u qu\u1ea3 c\u1ee7a n\u1ed9i dung b\u00e0i \u0111\u0103ng.<\/li>\n
      • Posts- B\u1ea1n c\u00f3 th\u1ec3 t\u1ef1 m\u00ecnh th\u1ed1ng k\u00ea s\u1ed1 l\u1ea7n \u0111\u0103ng b\u00e0i tr\u00ean trang b\u1eb1ng c\u00e1ch xem bi\u1ec3u \u0111\u1ed3 \u0111\u01b0\u1eddng m\u00e0u t\u00edm trong m\u1ee5c Insights. B\u00ean c\u1ea1nh \u0111\u00f3, th\u00f4ng tin chi ti\u1ebft c\u1ee7a m\u1ed7i l\u1ea7n \u0111\u0103ng b\u00e0i c\u0169ng \u0111\u01b0\u1ee3c ph\u00e2n t\u00edch d\u1ef1a tr\u00ean r\u1ea5t nhi\u1ec1u d\u1eef li\u1ec7u, nh\u01b0:<\/li>\n
      • All Post Types- Click v\u00e0o bi\u1ec3u t\u01b0\u1ee3ng m\u0169i t\u00ean quay xu\u1ed1ng tr\u00ean c\u00f9ng b\u00ean ph\u1ea3i \u0111\u1ec3 xem t\u1ea5t c\u1ea3 nh\u1eefng b\u00e0i \u0111\u0103ng g\u1ea7n \u0111\u00e2y.<\/li>\n
      • Post- Ch\u1ee9c n\u0103ng n\u00e0y s\u1ebd gi\u00fap b\u1ea1n xem l\u1ea1i tr\u00edch \u0111o\u1ea1n hay to\u00e0n b\u1ed9 b\u1ea3n preview c\u1ee7a b\u00e0i \u0111\u0103ng.<\/li>\n
      • Reach- B\u1ea1n mu\u1ed1n bi\u1ebft bao nhi\u00eau ng\u01b0\u1eddi \u0111\u00e3 xem b\u00e0i \u0111\u0103ng c\u1ee7a m\u00ecnh trong 28 ng\u00e0y g\u1ea7n \u0111\u00e2y nh\u1ea5t? H\u00e3y s\u1eed d\u1ee5ng ch\u1ee9c n\u0103ng n\u00e0y. Ngo\u00e0i ra, b\u1ea1n c\u00f2n bi\u1ebft th\u00eam v\u1ec1 ngu\u1ed3n g\u1ed1c c\u1ee7a ng\u01b0\u1eddi xem tin: t\u1eeb ngu\u1ed3n Organic hay Paid khi click v\u00e0o con s\u1ed1 \u0111\u00f3.<\/li>\n
      • Engaged Users- B\u1ea1n c\u00f3 th\u1ec3 xem bao nhi\u00eau ng\u01b0\u1eddi \u0111\u00e3 th\u1ef1c s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u1edbi n\u1ed9i dung b\u00e0i \u0111\u0103ng c\u0169ng nh\u01b0 s\u1ed1 l\u01b0\u1ee3ng click \u0111\u01b0\u1ee3c t\u1ea1o ra, s\u1ed1 l\u01b0\u1ee3t Like, Share hay Comment.<\/li>\n
      • Virality- Ch\u1ee9c n\u0103ng n\u00e0y s\u1ebd \u0111\u01b0a ra b\u1ea1n s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi \u0111\u00e3 th\u1ef1c s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u1edbi n\u1ed9i dung b\u00e0i \u0111\u0103ng t\u00ednh tr\u00ean t\u1ed5ng s\u1ed1 ng\u01b0\u1eddi xem, hay ch\u00ednh l\u00e0 % t\u00ednh ph\u1ed5 bi\u1ebfn c\u1ee7a content.<\/li>\n<\/ul>\n

        3. Digging into Likes<\/strong><\/h2>\n

        V\u1edbi t\u00ednh n\u0103ng n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 xem ai \u0111\u00e3 t\u01b0\u01a1ng t\u00e1c v\u1edbi n\u1ed9i dung c\u1ee7a m\u00ecnh d\u1ef1a tr\u00ean c\u00e1c y\u1ebfu t\u1ed1 v\u1ec1 nh\u00e2n kh\u1ea9u h\u1ecdc nh\u01b0 ng\u00f4n ng\u1eef, th\u00e0nh ph\u1ed1, qu\u1ed1c gia, gi\u1edbi t\u00ednh v\u00e0 tu\u1ed5i t\u00e1c.<\/p>\n

        Digging into Likes: T\u00ecm hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng \"Like\"<\/p>\n

        Digging into Likes: T\u00ecm hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng \u201cLike\u201d<\/p>\n<\/div>\n

        N\u1ebfu b\u1ea1n mu\u1ed1n xem y\u1ebfu t\u1ed1 g\u00ec khi\u1ebfn visitors chuy\u1ec1n th\u00e0nh fans, h\u00e3y x\u00e9t \u0111\u1ebfn c\u00e1c y\u1ebfu t\u1ed1 trong t\u00ednh n\u0103ng \u201cWhere Your Likes Come From\u201d, bao g\u1ed3m:<\/p>\n

        \u0110i\u1ec1u g\u00ec khi\u1ebfn cho kh\u00e1ch truy c\u1eadp th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng \"Like\"<\/p>\n

        \u0110i\u1ec1u g\u00ec khi\u1ebfn cho kh\u00e1ch truy c\u1eadp th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng \u201cLike\u201d<\/p>\n<\/div>\n

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        • On Page- M\u1ee5c n\u00e0y s\u1ebd th\u1ed1ng k\u00ea cho b\u1ea1n th\u1ea5y bao nhi\u00eau ng\u01b0\u1eddi gh\u00e9 trang Facebook fanpages c\u1ee7a b\u1ea1n t\u1eeb trang c\u00e1 nh\u00e2n c\u1ee7a h\u1ecd.<\/li>\n
        • Like Box v\u00e0 Like Button- Ph\u1ea7n n\u00e0y s\u1ebd th\u1ed1ng k\u00ea cho b\u1ea1n bao nhi\u00eau ng\u01b0\u1eddi Like trang c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1ch click v\u00e0o n\u00fat Like tr\u00ean m\u1ed9t website hay b\u00e0i vi\u1ebft n\u00e0o \u0111\u00f3.<\/li>\n
        • Timeline- Bao nhi\u00eau l\u01b0\u1ee3t Like \u0111\u01b0\u1ee3c t\u1ea1o sau khi ai \u0111\u00f3 xem m\u1ee5c Timeline tr\u00ean trang.<\/li>\n
        • Admin Invite- Th\u1ed1ng k\u00ea l\u01b0\u1ee3ng ng\u01b0\u1eddi tr\u1edf th\u00e0nh fan sau khi \u0111\u01b0\u1ee3c g\u1eedi l\u1eddi m\u1eddi.<\/li>\n
        • Mobile- L\u01b0\u1ee3ng Like \u0111\u1ebfn t\u1eeb ng\u01b0\u1eddi s\u1eed d\u1ee5ng phi\u00ean b\u1ea3n Mobile.<\/li>\n
        • Search Results- Th\u1ed1ng k\u00ea l\u01b0\u1ee3ng Like \u0111\u1ebfn t\u1eeb nh\u1eefng ng\u01b0\u1eddi s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm tr\u00ean Facebook.<\/li>\n
        • Page Likes Another Page- S\u1ed1 l\u01b0\u1ee3ng trang kh\u00e1c \u0111\u00e3 Like trang c\u1ee7a b\u1ea1n.<\/li>\n
        • Facebook Recommendations- L\u01b0\u1ee3t like \u0111\u1ebfn t\u1eeb trang \u0111\u1ec1 xu\u1ea5t.<\/li>\n
        • On Hover- S\u1ed1 l\u01b0\u1ee3t Like b\u1ea1n c\u00f3 sau khi ai \u0111\u00f3 chuy\u1ec3n \u0111\u1ed5i th\u00f4ng qua c\u00e1c c\u1ee7a s\u1ed5 popup c\u00f3 link t\u1edbi trang c\u1ee7a b\u1ea1n. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 x\u1ea3y ra \u1edf b\u1ea5t k\u00ec n\u01a1i n\u00e0o tr\u00ean Faccebook.<\/li>\n
        • Ticker \u2013 L\u01b0\u1ee3ng fan b\u1ea1n c\u00f3 khi trang c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp \u0111\u1ebfn trong news ticker.<\/li>\n
        • Friend Referrals- Th\u1ed1ng k\u00ea l\u01b0\u1ee3t ng\u01b0\u1eddi Like trang sau khi b\u1ea1n b\u00e8 c\u1ee7a h\u1ecd l\u00e0m. \u0110\u00e2y l\u00e0 m\u1ed9t \u00fd t\u01b0\u1edfng t\u1ed1t v\u1ec1 s\u1ef1 gi\u1edbi thi\u1ec7u, chia s\u1ebb trang cho b\u1ea1n.<\/li>\n<\/ul>\n

          B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 ki\u1ec3m tra s\u1ed1 l\u01b0\u1ee3ng Unlikes b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed7i ng\u00e0y \u0111\u1ec3 t\u1eeb \u0111\u00f3 \u0111o l\u01b0\u1eddng t\u00e1c \u0111\u1ed9ng c\u1ee7a n\u1ed9i dung\u00a0tr\u00ean trang. T\u01b0\u01a1ng t\u1ef1, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 xem n\u1ed9i dung n\u00e0o kh\u00f4ng \u0111\u01b0\u1ee3c \u01b0a th\u00edch hay xem l\u1ea1i n\u1ed9i dung \u0111\u00e3 \u0111\u0103ng \u0111\u1ec3 tr\u00e1nh tr\u00f9ng l\u1eb7p.<\/p>\n

          4. Hi\u1ec3u kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn c\u1ee7a n\u1ed9i dung<\/strong><\/h2>\n

          N\u1ebfu b\u1ea1n mu\u1ed1n \u0111\u00e1nh gi\u00e1 t\u1ea7m \u1ea3nh h\u01b0\u1edfng c\u1ee7a n\u1ed9i dung\u00a0m\u00ecnh t\u1ea1o ra v\u1edbi kh\u00e1ch truy c\u1eadp\u00a0hay mu\u1ed1n hi\u1ec3u th\u00eam v\u1ec1 nh\u1eefng y\u1ebfu t\u1ed1 kh\u00e1c n\u1eefa, h\u00e3y t\u1eadn d\u1ee5ng ch\u1ee9c n\u0103ng Reach. Ch\u1eafc ch\u1eafn b\u1ea1n s\u1ebd \u0111\u1eb7c bi\u1ec7t ch\u00fa \u00fd \u0111\u1ebfn hai ph\u00e9p \u0111o:<\/p>\n

            \n
          • Total Tab Views- Th\u1ed1ng k\u00ea s\u1ed1 l\u1ea7n xem m\u1ed7i tab.<\/li>\n
          • External Referrers- Ph\u00e9p \u0111o n\u00e0y s\u1ebd cung c\u1ea5p cho b\u1ea1n m\u1ed9t b\u1ee9c tranh to\u00e0n c\u1ea3nh v\u1ec1 ngu\u1ed3n l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp\u00a0\u0111\u1ebfn ngo\u00e0i Facebook, bao g\u1ed3m c\u1ea3 link h\u01b0\u1edbng t\u1edbi trang Facebook c\u1ee7a m\u00ecnh.<\/li>\n<\/ul>\n

            5. Kh\u00e1m ph\u00e1 ch\u1ee9c n\u0103ng \u201cTalking About This\u201d<\/strong><\/h2>\n

            C\u00f4ng c\u1ee5 n\u00e0y s\u1ebd cho b\u1ea1n bi\u1ebft ai \u0111ang n\u00f3i v\u1ec1 trang fanpages c\u1ee7a b\u1ea1n, ph\u00e2n lo\u1ea1i theo \u0111\u1eb7c t\u00ednh nh\u00e2n kh\u1ea9u h\u1ecdc nh\u01b0 gi\u1edbi t\u00ednh, \u0111\u1ed9 tu\u1ed5i v\u00e0 v\u1ecb tr\u00ed. Ngo\u00e0i ra, b\u1ea1n c\u00f2n c\u00f3 th\u1ec3 th\u1ea5y c\u00e1ch m\u1ecdi ng\u01b0\u1eddi t\u01b0\u01a1ng t\u00e1c v\u1edbi n\u1ed9i dung c\u1ee7a m\u00ecnh qua l\u01b0\u1ee3t likes, comments, tags, photos, v.v<\/p>\n

            6. Ph\u00e2n t\u00edch d\u1eef li\u1ec7u s\u00e2u h\u01a1n nh\u1edd t\u00ednh n\u0103ng \u201cExport Data\u201d<\/strong><\/h2>\n

            N\u1ebfu b\u1ea1n c\u0169ng gi\u1ed1ng t\u00f4i, mu\u1ed1n xem t\u1ea5t c\u1ea3 c\u00e1c d\u1eef li\u1ec7u trong m\u1ed9t b\u1ea3ng t\u00ednh, \u0111\u1ec3 t\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng ph\u00e2n t\u00edch, so s\u00e1nh, h\u00e3y t\u1eadn d\u1ee5ng ch\u1ee9c n\u0103ng n\u00e0y c\u1ee7a Facebook. Kh\u00f4ng nh\u1eefng th\u1ebf, b\u1ea1n c\u00f2n d\u1ec5 d\u00e0ng xu\u1ea5t d\u1eef li\u1ec7u t\u1eebng trang theo \u0111\u1ecbnh d\u1ea1ng Excel ho\u1eb7c CSV.<\/p>\n

            \"Facebook<\/p>\n

            Facebook h\u1ed7 tr\u1ee3 xu\u1ea5t d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c th\u1ed1ng k\u00ea.<\/p>\n<\/div>\n

            7. Nghi\u00ean c\u1ee9u ho\u1ea1t \u0111\u1ed9ng tr\u00ean trang Fanpages c\u1ee7a \u0111\u1ed1i th\u1ee7<\/strong><\/h2>\n

            C\u00f4ng c\u1ee5 Insights for All cho ph\u00e9p b\u1ea1n xem bao nhi\u00eau ng\u01b0\u1eddi \u0111ang th\u1ea3o lu\u1eadn v\u1ec1 m\u1ed9t trang c\u1ee5 th\u1ec3, bao nhi\u00eau l\u01b0\u1ee3t Like trong m\u1ed9t tu\u1ea7n, th\u00f4ng tin g\u00ec ph\u1ed5 bi\u1ebfn nh\u1ea5t trong tu\u1ea7n qua tr\u00ean trang, v\u1ecb tr\u00ed \u0111\u1ea7u ti\u00ean v\u00e0 nh\u00f3m tu\u1ed5i ph\u1ed5 bi\u1ebfn nh\u1ea5t tr\u00ean trang.<\/p>\n

            \"Th\u1ed1ng<\/p>\n

            Th\u1ed1ng k\u00ea t\u1eeb Facebook Insights<\/p>\n<\/div>\n

            D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 th\u00e1m th\u00ednh \u0111\u1ed1i th\u1ee7:<\/p>\n

              \n
            • V\u00e0o ph\u1ea7n Timeline c\u1ee7a \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 xem nh\u1eefng th\u00f4ng tin h\u1ecd \u0111ang chia s\u1ebb l\u00e0 g\u00ec c\u0169ng nh\u01b0 ho\u1ea1t \u0111\u1ed9ng h\u1ecd thu \u0111\u01b0\u1ee3c.<\/li>\n
            • M\u1ee5c ti\u00eau Facebook ads cho nh\u00f3m tu\u1ed5i \u01b0a th\u00edch c\u1ee7a c\u00f4ng ty \u0111\u1ed1i th\u1ee7 c\u0169ng nh\u01b0 v\u1ecb tr\u00ed n\u00e0o gi\u00fap h\u1ecd thu \u0111\u01b0\u1ee3c l\u01b0\u1ee3ng Like nhi\u1ec1u h\u01a1n.<\/li>\n
            • \u0110\u00e1nh gi\u00e1 xem li\u1ec7u chi\u1ebfn d\u1ecbch Facebook marketing c\u1ee7a c\u00f4ng ty \u0111\u1ed1i th\u1ee7 c\u00f3 th\u1ef1c s\u1ef1 hi\u1ec7u qu\u1ea3, \u0111\u1ec3 t\u1eeb \u0111\u00f3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh c\u00f3 b\u1eaft ch\u01b0\u1edbc hay kh\u00f4ng?<\/li>\n<\/ul>\n

              N\u1ebfu b\u1ea1n th\u1ea5y c\u00f4ng ty \u0111\u1ed1i th\u1ee7 th\u00e0nh c\u00f4ng v\u1edbi trang Facebook fanpage, ch\u1eafc ch\u1eafn b\u1ea1n c\u0169ng mu\u1ed1n bi\u1ebft h\u1ecd \u0111\u00e3 l\u00e0m th\u1ebf n\u00e0o \u0111\u00fang kh\u00f4ng? Ch\u00fac b\u1ea1n t\u1eadn d\u1ee5ng c\u00e1c t\u00ednh n\u0103ng tuy\u1ec7t v\u1eddi c\u1ee7a Fanpage m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3!<\/p>\n

              Theo\u00a0Kissmetrics.com<\/em><\/p>\n

              B\u00e0i li\u00ean quan: L\u1ee3i \u00edch tuy\u1ec7t v\u1eddi c\u1ee7a Fanpage Facebook trong kinh doanh<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

              Facebook kh\u00f4ng c\u00f2n l\u00e0 xa l\u1ea1, v\u00e0 Facebook Fanpage\u00a0c\u0169ng d\u1ea7n tr\u1edf n\u00ean quen thu\u1ed9c \u0111\u1ed1i v\u1edbi h\u00ecnh th\u1ee9c kinh doanh tr\u1ef1c tuy\u1ebfn. Tuy nhi\u00ean, \u0111\u1ec3 t\u1eadn d\u1ee5ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 c\u00e1c t\u00ednh n\u0103ng tuy\u1ec7t v\u1eddi m\u00e0 Facebook Fanpage cung c\u1ea5p, kh\u00f4ng ph\u1ea3i ng\u01b0\u1eddi m\u1edbi kh\u1edfi nghi\u1ec7p n\u00e0o c\u0169ng bi\u1ebft. D\u01b0\u1edbi \u0111\u00e2y, Subiz gi\u1edbi thi\u1ec7u […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56706"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=56706"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56706\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=56706"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=56706"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=56706"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}