{"id":56718,"date":"2023-12-20T19:20:40","date_gmt":"2023-12-20T12:20:40","guid":{"rendered":"https:\/\/masterskills.org\/blog\/10-cau-hoi-thiet-yeu-khi-su-dung-google-analytics.html"},"modified":"2023-12-20T19:20:40","modified_gmt":"2023-12-20T12:20:40","slug":"10-cau-hoi-thiet-yeu-khi-su-dung-google-analytics","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/10-cau-hoi-thiet-yeu-khi-su-dung-google-analytics.html","title":{"rendered":"10 c\u00e2u h\u1ecfi thi\u1ebft y\u1ebfu khi s\u1eed d\u1ee5ng Google Analytics"},"content":{"rendered":"
Trong nhi\u1ec1u ph\u01b0\u01a1ng di\u1ec7n, Google Analytics nh\u01b0 l\u00e0 m\u1eaft v\u00e0 tai c\u1ee7a website b\u1ea1n. C\u00f4ng c\u1ee5 mi\u1ec5n ph\u00ed ph\u1ed5 bi\u1ebfn n\u00e0y s\u1ebd t\u1ef1 \u0111\u1ed9ng thu th\u1eadp d\u1eef li\u1ec7u h\u1eefu \u00edch cho b\u1ea1n, v\u00ec v\u1eady b\u1ea1n c\u00f3 th\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n, ph\u1ee5c v\u1ee5 v\u00e0 t\u1ea1o n\u00ean ngu\u1ed3n kh\u00e1n gi\u1ea3 tr\u1ef1c tuy\u1ebfn \u2013 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n.<\/p>\n
\"\u01afu<\/p>\n

\u01afu \u0111i\u1ec3m l\u1edbn nh\u1ea5t c\u1ee7a kinh doanh online so v\u1edbi offline l\u00e0 b\u1ea1n c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c h\u1ea7u nh\u01b0 t\u1ea5t c\u1ea3 m\u1ecdi th\u1ee9 v\u1ec1 kh\u00e1ch h\u00e0ng.<\/p>\n<\/div>\n

C\u00f3 m\u1ed9t website m\u00e0 kh\u00f4ng bi\u1ebft m\u1ecdi ng\u01b0\u1eddi s\u1eed d\u1ee5ng n\u00f3 nh\u01b0 th\u1ebf n\u00e0o c\u0169ng gi\u1ed1ng nh\u01b0 l\u00e0 n\u00f3i chuy\u1ec7n m\u00e0 kh\u00f4ng c\u1ea7n nghe. Cho d\u00f9 b\u1ea1n \u0111ang b\u00e1n s\u1ea3n ph\u1ea9m, h\u01b0\u1edbng kh\u00e1ch h\u00e0ng \u0111\u1ebfn c\u1eeda h\u00e0ng hay \u0111ang x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u th\u00ec Google Analytics s\u1ebd \u0111\u01b0a nh\u1eefng d\u1ef1 \u0111o\u00e1n trong \u0111o l\u01b0\u1eddng \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee7a website.<\/p>\n

Ch\u00fang t\u00f4i \u0111\u00e3 n\u00f3i chuy\u1ec7n v\u1edbi Daniel Waisberg \u2013 chuy\u00ean gia ph\u00e2n t\u00edch\u00a0t\u1ea1i Google, \u0111\u00e3 \u0111\u01b0a ra m\u1ed9t s\u1ed1 l\u1eddi khuy\u00ean h\u1eefu \u00edch trong vi\u1ec7c l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 ph\u1ed5 bi\u1ebfn n\u00e0y. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 10 c\u00e2u h\u1ecfi thi\u1ebft y\u1ebfu c\u1ea7n \u0111\u1eb7t ra khi s\u1eed d\u1ee5ng Google Analytics \u0111\u1ec3 theo d\u00f5i v\u00e0 c\u1ea3i thi\u1ec7n website c\u1ee7a c\u00f4ng ty b\u1ea1n.<\/p>\n

1. T\u1ea1i sao vi\u1ec7c \u0111o l\u01b0\u1eddng s\u1ed1 li\u1ec7u website c\u1ee7a t\u00f4i ngay t\u1eeb \u0111\u1ea7u l\u1ea1i quan tr\u1ecdng?<\/strong>
\nBi\u1ebft ch\u00ednh x\u00e1c nh\u1eefng g\u00ec m\u00e0 kh\u00e1ch truy c\u1eadp \u2013 nh\u1eefng ng\u01b0\u1eddi l\u00e0 kh\u00e1ch h\u00e0ng th\u01b0\u1eddng xuy\u00ean hi\u1ec7n t\u1ea1i v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u2013 th\u00edch v\u00e0 kh\u00f4ng th\u00edch v\u1ec1 website c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau kinh doanh t\u1ed5ng th\u1ec3.<\/p>\n

Waisberg \u2013 t\u00e1c gi\u1ea3 c\u1ee7a cu\u1ed1n s\u00e1ch \u201cGoogle Analytics t\u00edch h\u1ee3p: T\u1eadp trung ti\u1ebfp th\u1ecb k\u0129 thu\u1eadt s\u1ed1\u201d (Google Analytics Integrations: Centralizing Digital Marketing, 2012) n\u00f3i: \u201cM\u1ed9t khi b\u1ea1n hi\u1ec3u \u0111\u01b0\u1ee3c s\u1edf th\u00edch v\u00e0 th\u1ecb hi\u1ebfu c\u1ee7a kh\u00e1ch h\u00e0ng, ngh\u0129a l\u00e0 b\u1ea1n \u0111ang \u1edf m\u1ed9t v\u1ecb th\u1ebf t\u1ed1t h\u01a1n \u0111\u1ec3 t\u1ea1o n\u00ean s\u1ef1 tr\u1ea3i nghi\u1ec7m t\u1ed1t h\u01a1n cho h\u1ecd, v\u00e0 m\u1ed9t tr\u1ea3i nghi\u1ec7m website t\u1ed1t h\u01a1n ch\u1eafc ch\u1eafn s\u1ebd l\u00e0m kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng h\u01a1n.\u201d<\/p>\n

2. L\u00e0m th\u1ebf n\u00e0o t\u00f4i c\u00f3 th\u1ec3 k\u1ebft n\u1ed1i Google Analytics v\u1edbi website c\u1ee7a t\u00f4i?<\/strong>
\nN\u1ebfu b\u1ea1n ch\u01b0a s\u1eed d\u1ee5ng Google Analytics th\u00ec vi\u1ec7c b\u1eaft \u0111\u1ea7u l\u00e0 t\u01b0\u01a1ng \u0111\u1ed1i d\u1ec5 d\u00e0ng. \u0110\u1ea7u ti\u00ean, h\u00e3y truy c\u1eadp v\u00e0o website c\u1ee7a Google Analytics. Ti\u1ebfp theo, b\u1ea5m v\u00e0o \u201cT\u1ea1o t\u00e0i kho\u1ea3n\u201d v\u00e0 l\u00e0m theo c\u00e1c b\u01b0\u1edbc c\u1ea5u h\u00ecnh t\u00e0i kho\u1ea3n c\u01a1 b\u1ea3n.<\/p>\n

\"www.google.com\/analytics\"<\/p>\n

www.google.com\/analytics<\/p>\n<\/div>\n

Sau \u0111\u00f3 b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c cung c\u1ea5p m\u1ed9t \u0111o\u1ea1n m\u00e3 HTML c\u1ee7a Google Analytics \u0111\u1ec3 ch\u00e8n v\u00e0o m\u00e3 ngu\u1ed3n c\u1ee7a website b\u1ea1n. M\u00e3 n\u00e0y ch\u1ee7 y\u1ebfu l\u00e0 \u0111\u1ec3 Google Analytics v\u00e0o v\u00e0 n\u1eafm b\u1eaft c\u00e1c th\u1ed1ng k\u00ea v\u1ec1 vi\u1ec7c s\u1eed d\u1ee5ng c\u1ee7a website. N\u1ebfu b\u1ea1n kh\u00f4ng c\u00f3 quy\u1ec1n truy c\u1eadp ngay l\u1eadp t\u1ee9c \u0111\u1ec3 ch\u00e8n m\u00e3 theo d\u00f5i, th\u00ec b\u1ea1n n\u00ean y\u00eau c\u1ea7u ng\u01b0\u1eddi qu\u1ea3n tr\u1ecb website c\u1ee7a b\u1ea1n l\u00e0m \u0111i\u1ec1u \u0111\u00f3 cho b\u1ea1n.<\/p>\n

3. M\u1ee5c ti\u00eau c\u1ee7a Google Analytics l\u00e0 g\u00ec v\u00e0 t\u1ea1i sao t\u00f4i n\u00ean s\u1eed d\u1ee5ng ch\u00fang?<\/strong>
\nSau khi c\u00e0i \u0111\u1eb7t m\u00e3 theo d\u00f5i c\u1ee7a Google Analytics, b\u01b0\u1edbc ti\u1ebfp theo l\u00e0 x\u00e1c \u0111\u1ecbnh nh\u1eefng h\u00e0nh \u0111\u1ed9ng c\u1ee7a ng\u01b0\u1eddi truy c\u1eadp website ch\u1ee7 y\u1ebfu m\u00e0 b\u1ea1n mu\u1ed1n theo d\u00f5i. Google Analytics \u0111\u1ec1 c\u1eadp \u0111\u1ebfn \u0111i\u1ec1u n\u00e0y nh\u01b0 l\u00e0 m\u1ee5c ti\u00eau m\u00e0 b\u1ea1n n\u00ean s\u1eed d\u1ee5ng ho\u1eb7c kh\u00f4ng n\u00ean s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111o l\u01b0\u1eddng nh\u1eefng lo\u1ea1i xu h\u01b0\u1edbng n\u1ed9i dung n\u00e0o \u0111\u1ed1i v\u1edbi kh\u00e1ch th\u0103m.<\/p>\n

\u0110\u00e2y l\u00e0 4 lo\u1ea1i m\u1ee5c ti\u00eau c\u01a1 b\u1ea3n:<\/p>\n

    \n
  • \u0110i\u1ec3m \u0111\u1ebfn: m\u1ed9t v\u1ecb tr\u00ed c\u1ee5 th\u1ec3 trong website c\u1ee7a b\u1ea1n.<\/li>\n
  • Th\u1eddi l\u01b0\u1ee3ng: th\u1eddi gian truy c\u1eadp website k\u00e9o d\u00e0i bao l\u00e2u.<\/li>\n
  • S\u1ed1 trang\/ m\u00e0n h\u00ecnh m\u1ed7i l\u1ea7n truy c\u1eadp: kh\u00e1ch truy c\u1eadp v\u00e0o nh\u1eefng trang n\u00e0o trong m\u1ed9t l\u1ea7n truy c\u1eadp.<\/li>\n
  • C\u00e1c s\u1ef1 ki\u1ec7n: nh\u1eefng ho\u1ea1t \u0111\u1ed9ng m\u00e0 kh\u00e1ch th\u1ef1c hi\u1ec7n trong m\u1ed9t l\u1ea7n truy c\u1eadp, bao g\u1ed3m nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o, chia s\u1ebb m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 xem video.<\/li>\n<\/ul>\n

    4. L\u00e0m th\u1ebf n\u00e0o t\u00f4i c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u m\u1ecdi ng\u01b0\u1eddi kh\u00e1m ph\u00e1 website c\u1ee7a m\u00ecnh nh\u01b0 th\u1ebf n\u00e0o v\u00e0 gi\u1eef h\u1ecd quay tr\u1edf l\u1ea1i?<\/strong>
    \nB\u00e1o c\u00e1o t\u1eeb Google Analytics\u2019 Keywords cho b\u1ea1n th\u1ea5y t\u1eeb kh\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, thu\u1eadt ng\u1eef t\u00ecm ki\u1ebfm ph\u00e2n ph\u1ed1i l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp \u0111\u1ebfn website, v\u00e0 c\u00e1c n\u1ed7 l\u1ef1c marketing tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm c\u1ee7a b\u1ea1n hi\u1ec7u qu\u1ea3 nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n

    H\u00e3y ch\u00fa \u00fd \u0111\u1ebfn b\u00e1o c\u00e1o Referral (ngu\u1ed3n gi\u1edbi thi\u1ec7u) c\u1ee7a Google Analytics. Ngu\u1ed3n gi\u1edbi thi\u1ec7u truy c\u1eadp website c\u1ee7a b\u1ea1n t\u1eeb m\u1ed9t website kh\u00e1c m\u00e0 website n\u00e0y li\u00ean k\u1ebft tr\u1ef1c ti\u1ebfp v\u1edbi website c\u1ee7a b\u1ea1n.<\/p>\n

    \"Theo<\/p>\n

    Theo d\u00f5i ngu\u1ed3n gi\u1edbi thi\u1ec7u \u0111\u1ebfn trang c\u1ee7a b\u1ea1n<\/p>\n<\/div>\n

    B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u Referral (ngu\u1ed3n gi\u1edbi thi\u1ec7u) v\u00e0 d\u1eef li\u1ec7u t\u1eeb kh\u00f3a \u0111\u1ec3 c\u1ea3i thi\u1ec7n th\u1ee9 h\u1ea1ng c\u1ee7a website tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm v\u00e0 t\u0103ng s\u1ef1 nh\u1eadn th\u1ee9c v\u1ec1 nh\u1eefng ng\u01b0\u1eddi li\u00ean k\u1ebft v\u1edbi b\u1ea1n khi n\u00e0o, \u1edf \u0111\u00e2u v\u00e0 t\u1ea1i sao. Hi\u1ec3u \u0111\u01b0\u1ee3c nh\u1eefng g\u00ec thu h\u00fat m\u1ecdi ng\u01b0\u1eddi \u0111\u1ebfn v\u1edbi website c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n cung c\u1ea5p cho h\u1ecd nhi\u1ec1u h\u01a1n nh\u1eefng g\u00ec h\u1ecd mu\u1ed1n, t\u0103ng c\u01b0\u1eddng s\u1ef1 tham gia, khuy\u1ebfn kh\u00edch l\u1eb7p l\u1ea1i v\u00e0 truy c\u1eadp l\u00e2u h\u01a1n.<\/p>\n

    \"Theo<\/p>\n

    Theo d\u00f5i c\u00e1c t\u1eeb kh\u00f3a m\u00e0 kh\u00e1ch h\u00e0ng th\u01b0\u1eddng s\u1eed d\u1ee5ng khi t\u00ecm ki\u1ebfm<\/p>\n<\/div>\n

    5. T\u00f4i c\u00f3 th\u1ec3 theo d\u00f5i chi\u1ebfn d\u1ecbch Google Adsense c\u1ee7a t\u00f4i v\u1edbi Google Analytics kh\u00f4ng?<\/strong>
    \nC\u00f3 th\u1ec3. Google Analytics \u0111o l\u01b0\u1eddng s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a Google Adsense (qu\u1ea3ng c\u00e1o) c\u1ee7a b\u1ea1n. N\u1ebfu m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 t\u1ea1o ra doanh thu th\u00f4ng qua c\u00e1c s\u00e1ng ki\u1ebfn AdSense, Waisberg khuy\u00ean n\u00ean s\u1eed d\u1ee5ng b\u00e1o c\u00e1o trang c\u1ee7a Google Analytics. N\u00f3 cung c\u1ea5p m\u1ed9t c\u00e1i nh\u00ecn chi ti\u1ebft v\u1ec1 trang website \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n t\u1ed1t nh\u1ea5t trong vi\u1ec7c t\u1ea1o ra doanh thu AdSense v\u00e0 nhi\u1ec1u h\u01a1n n\u1eefa.<\/p>\n

    \u201cN\u1ebfu b\u1ea1n th\u1ea5y c\u00e1c b\u00e0i vi\u1ebft v\u1ec1 ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng t\u1ea1o ra doanh thu nhi\u1ec1u h\u01a1n c\u00e1c b\u00e0i vi\u1ebft v\u1ec1 b\u00f3ng \u0111\u00e1, b\u1ea1n c\u00f3 th\u1ec3 xem x\u00e9t vi\u1ec7c vi\u1ebft nhi\u1ec1u h\u01a1n v\u1ec1 ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng\u201d \u2013 Waisberg n\u00f3i.<\/p>\n

    6.T\u00f4i c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a c\u00e1c s\u00e1ng ki\u1ebfn Google AdWords c\u1ee7a t\u00f4i?<\/strong>
    \nB\u1ea1n c\u0169ng c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng Google Analytics \u0111\u1ec3 t\u00ecm ra chi\u1ebfn d\u1ecbch Google AdWords n\u00e0o ho\u1ea1t \u0111\u1ed9ng v\u00e0 chi\u1ebfn d\u1ecbch n\u00e0o kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng v\u00e0 l\u00ed do t\u1ea1i sao.<\/p>\n

    \"Theo<\/p>\n

    Theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 chi\u1ebfn d\u1ecbch Google Adwords hi\u1ec7u qu\u1ea3 nh\u1ea5t<\/p>\n<\/div>\n

    \u0110\u1ec3 t\u00ecm hi\u1ec3u, h\u00e3y t\u1ea1o ra m\u1ed9t ph\u00e2n \u0111o\u1ea1n b\u00e1o c\u00e1o trang Google Analytics n\u00e2ng cao ch\u1ec9 bao g\u1ed3m c\u00e1c truy c\u1eadp AdWords kh\u00f4ng k\u1ebft th\u00fac s\u1ef1 chuy\u1ec3n h\u01b0\u1edbng n\u00e0o.<\/p>\n

    Khi b\u1ea1n l\u00e0m \u0111i\u1ec1u \u0111\u00f3 b\u1ea1n c\u00f3 th\u1ec3 ki\u1ec3m tra b\u00e1o c\u00e1o Landingpage (trang \u0111\u00edch) \u0111\u1ec3 xem nh\u1eefng trang n\u00e0o c\u00f3 t\u1ef7 l\u1ec7 tho\u00e1t cao nh\u1ea5t, Waisberg n\u00f3i. Nguy\u00ean nh\u00e2n c\u1ee7a vi\u1ec7c tho\u00e1t ra c\u00f3 th\u1ec3 bao g\u1ed3m do n\u1ed9i dung website ngh\u00e8o n\u00e0n ho\u1eb7c l\u00e0 thi\u1ebft k\u1ebf, tr\u00ecnh duy\u1ec7t v\u00e0 c\u00e1c thi\u1ebft b\u1ecb ho\u1ea1t \u0111\u1ed9ng k\u00e9m hi\u1ec7u qu\u1ea3.<\/p>\n

    7.L\u00e0m th\u1ebf n\u00e0o t\u00f4i c\u00f3 th\u1ec3 theo d\u00f5i v\u00e0 c\u1ea3i thi\u1ec7n doanh s\u1ed1 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed?<\/strong>
    \nB\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng t\u00ednh n\u0103ng Goal Funnel ti\u1ec7n d\u1ee5ng nh\u01b0ng ph\u1ea7n n\u00e0o mang t\u00ednh k\u0129 thu\u1eadt cao c\u1ee7a Google Analytics \u0111\u1ec3 ph\u00e2n t\u00edch s\u1ef1 th\u00e0nh c\u00f4ng to\u00e0n di\u1ec7n c\u1ee7a nh\u1eefng n\u1ed7 l\u1ef1c th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ee7a b\u1ea1n \u2013 k\u1ec3 c\u1ea3 nh\u1eefng giao d\u1ecbch gi\u1ecf h\u00e0ng c\u00e1 nh\u00e2n, n\u1ebfu b\u1ea1n mu\u1ed1n.<\/p>\n

    Waisberg khuy\u00ean n\u00ean t\u1eadn d\u1ee5ng l\u1ee3i th\u1ebf c\u1ee7a c\u00e1c t\u00f9y ch\u1ecdn k\u00eanh m\u1ee5c ti\u00eau \u0111\u1ec3 t\u00ecm ra n\u01a1i m\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n t\u1eeb b\u1ecf vi\u1ec7c mua h\u00e0ng c\u1ee7a h\u1ecd trong qu\u00e1 tr\u00ecnh mua s\u1eafm tr\u1ef1c tuy\u1ebfn. Bi\u1ebft khi n\u00e0o v\u00e0 n\u01a1i m\u00e0 kh\u00e1ch h\u00e0ng b\u1ecf \u00fd \u0111\u1ecbnh mua h\u00e0ng c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n \u0111i\u1ec1u ch\u1ec9nh tr\u1ea3i nghi\u1ec7m mua s\u1eafm tr\u1ef1c tuy\u1ebfn c\u1ee7a b\u1ea1n v\u00e0 h\u01a1n n\u1eefa l\u00e0 t\u0103ng t\u1ef7 l\u1ec7 ho\u00e0n th\u00e0nh vi\u1ec7c b\u00e1n h\u00e0ng.<\/p>\n

    8. L\u00e0m th\u1ebf n\u00e0o m\u00e0 t\u00f4i c\u00f3 th\u1ec3 th\u1ea5y \u0111\u01b0\u1ee3c tr\u00ecnh duy\u1ec7t v\u00e0 nh\u1eefng thi\u1ebft b\u1ecb m\u00e0 m\u1ecdi ng\u01b0\u1eddi s\u1eed d\u1ee5ng \u0111\u1ec3 truy c\u1eadp v\u00e0o website c\u1ee7a t\u00f4i?<\/strong>
    \nTrong m\u1ee5c \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a Google Analytics, b\u1ea1n c\u00f3 th\u1ec3 xem m\u1ed9t danh s\u00e1ch \u0111\u1ea7y \u0111\u1ee7 t\u1ea5t c\u1ea3 nh\u1eefng tr\u00ecnh duy\u1ec7t web, h\u1ec7 \u0111i\u1ec1u h\u00e0nh v\u00e0 c\u00e1c thi\u1ebft b\u1ecb m\u00e0 kh\u00e1ch s\u1eed d\u1ee5ng \u0111\u1ec3 truy c\u1eadp v\u00e0o website c\u1ee7a b\u1ea1n.<\/p>\n

    \"N\u1eafm<\/p>\n

    N\u1eafm \u0111\u01b0\u1ee3c th\u00f3i quen c\u00f4ng ngh\u1ec7 c\u1ee7a Kh\u00e1ch h\u00e0ng, b\u1ea1n c\u00f3 th\u1ec3 ch\u1ee7 \u0111\u1ed9ng c\u00e1c ph\u01b0\u01a1ng \u00e1n v\u00e0 chi\u1ebfn d\u1ecbch ti\u1ebfp c\u1eadn ph\u00f9 h\u1ee3p<\/p>\n<\/div>\n

    N\u1ebfu c\u00f3 m\u1ed9t l\u01b0\u1ee3ng kh\u00e1ch \u0111\u00e1ng k\u1ec3 \u0111ang xem website c\u1ee7a b\u1ea1n tr\u00ean \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh ho\u1eb7c m\u00e1y t\u00ednh b\u1ea3ng, c\u00f3 th\u1ec3 \u0111\u00f3 l\u00e0 th\u1eddi gian \u0111\u1ec3 xem x\u00e9t v\u00e0 ph\u00e1t tri\u1ec3n m\u1ed9t \u1ee9ng d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng ho\u1eb7c t\u1ed1i \u01b0u h\u00f3a trang c\u1ee7a b\u1ea1n \u0111\u1ed1i v\u1edbi \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng \u0111\u1ec3 ph\u1ee5c v\u1ee5 h\u1ecd t\u1ed1t h\u01a1n<\/p>\n

    9. L\u00e0m th\u1ebf n\u00e0o t\u00f4i c\u00f3 th\u1ec3 bi\u1ebft nh\u1eefng g\u00ec \u0111ang g\u1eedi t\u1eeb website c\u1ee7a t\u00f4i \u0111\u1ebfn kh\u00e1ch?<\/strong>
    \nT\u00ednh n\u0103ng Exits page (trang tho\u00e1t) c\u1ee7a Google Analytics s\u1ebd cho th\u1ea5y nh\u1eefng trang c\u00e1 nh\u00e2n trong website c\u1ee7a b\u1ea1n m\u00e0 ng\u01b0\u1eddi d\u00f9ng \u0111ang truy c\u1eadp khi h\u1ecd \u0111i\u1ec1u h\u01b0\u1edbng kh\u1ecfi website c\u1ee7a b\u1ea1n.<\/p>\n

    N\u1ebfu URL trang ch\u1ee7 ch\u00ednh c\u1ee7a b\u1ea1n thu\u1ed9c top \u0111\u1ea7u nh\u1eefng trang tho\u00e1t trong danh s\u00e1ch th\u00ec r\u1ea5t c\u00f3 th\u1ec3 l\u00e0 b\u1ea1n \u0111ang m\u1ea5t \u0111i kh\u00e1ch h\u00e0ng ngay t\u1eeb trang \u0111\u1ea7u ti\u00ean m\u00e0 h\u1ecd truy c\u1eadp v\u00e0o website. Trong tr\u01b0\u1eddng h\u1ee3p \u0111\u00f3, \u0111\u00f3 c\u00f3 th\u1ec3 l\u00e0 th\u1eddi \u0111i\u1ec3m b\u1ea1n n\u00ean thi\u1ebft k\u1ebf l\u1ea1i trang \u0111\u00edch ch\u00ednh c\u1ee7a b\u1ea1n \u0111\u1ec3 n\u00e2ng cao vi\u1ec7c tham gia t\u1ed1i \u01b0u. Ho\u1eb7c l\u00e0 trang m\u00e0 ng\u01b0\u1eddi s\u1eed d\u1ee5ng tho\u00e1t nhi\u1ec1u nh\u1ea5t b\u1ecb ch\u00f4n v\u00f9i trong website c\u1ee7a b\u1ea1n, kh\u00f4ng h\u1eefu \u00edch, th\u00ec n\u00ean xem x\u00e9t x\u00f3a ho\u00e0n to\u00e0n c\u00e1c trang n\u00e0y.<\/p>\n

    10. L\u00e0m th\u1ebf n\u00e0o t\u00f4i c\u00f3 th\u1ec3 chia s\u1ebb nh\u1eefng d\u1eef li\u1ec7u Google Analytics quan tr\u1ecdng c\u1ee7a t\u00f4i v\u1edbi kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng nghi\u1ec7p v\u00e0 c\u00e1c b\u00ean li\u00ean quan?<\/strong>
    \nB\u1ea1n c\u00f3 th\u1ec3 s\u1ebd mu\u1ed1n, ho\u1eb7c th\u1eadm ch\u00ed ph\u1ea3i chia s\u1ebb t\u1ea5t c\u1ea3 c\u00e1c d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng Google Analytics c\u00f3 \u00edch v\u1edbi nh\u1eefng ng\u01b0\u1eddi quan t\u00e2m, \u0111\u1ea7u t\u01b0 v\u00e0 c\u00f3 l\u1ee3i t\u1eeb website c\u1ee7a b\u1ea1n. May m\u1eafn l\u00e0 c\u00f3 m\u1ed9t s\u1ed1 c\u00e1ch \u0111\u1ec3 l\u00e0m \u0111i\u1ec1u n\u00e0y, th\u00e2m ch\u00ed l\u00e0 t\u1ef1 \u0111\u1ed9ng, n\u1ebfu b\u1ea1n mu\u1ed1n.<\/p>\n

    \"Google<\/p>\n

    Google analytics cho ph\u00e9p l\u01b0u tr\u1eef, chia s\u1ebb d\u1eef li\u1ec7u m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng<\/p>\n<\/div>\n

    \u0110\u1ec3 g\u1eedi email b\u00e1o c\u00e1o, \u0111\u01a1n gi\u1ea3n l\u00e0 t\u00ecm n\u00fat email ngay tr\u00ean bi\u1ec3u \u0111\u1ed3 Google Analytics m\u00e0 b\u1ea1n mu\u1ed1n chia s\u1ebb. Ti\u1ebfp theo, b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c nh\u1eafc nh\u1edf \u0111\u1ec3 ch\u1ecdn \u0111\u1ecba ch\u1ec9 li\u00ean l\u1ea1c v\u00e0 c\u00e1c \u0111\u1ecbnh d\u1ea1ng t\u1eadp tin \u0111\u1ec3 g\u1eedi d\u1eef li\u1ec7u (nh\u01b0 .exe, .pdf, .csv,\u2026). B\u1ea1n c\u00f3 th\u1ec3 ph\u00e2n b\u1ed5 th\u1eddi gian \u0111\u1ec3 g\u1eedi th\u00f4ng tin nh\u01b0 th\u1ebf n\u00e0o (m\u1ed9t l\u1ea7n, h\u00e0ng ng\u00e0y, h\u00e0ng tu\u1ea7n, h\u00e0ng qu\u00fd) v\u00e0 ch\u1ecdn ng\u00e0y trong tu\u1ea7n \u0111\u1ec3 g\u1eedi b\u00e1o c\u00e1o.<\/p>\n

    B\u00e0i li\u00ean quan: S\u1eed d\u1ee5ng s\u1ed1 li\u1ec7u c\u1ee7a Subiz trong Google Analytics \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 chi\u1ebfn d\u1ecbch marketing<\/em><\/p>\n

    Ngu\u1ed3n: entrepreneur.com<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    Trong nhi\u1ec1u ph\u01b0\u01a1ng di\u1ec7n, Google Analytics nh\u01b0 l\u00e0 m\u1eaft v\u00e0 tai c\u1ee7a website b\u1ea1n. C\u00f4ng c\u1ee5 mi\u1ec5n ph\u00ed ph\u1ed5 bi\u1ebfn n\u00e0y s\u1ebd t\u1ef1 \u0111\u1ed9ng thu th\u1eadp d\u1eef li\u1ec7u h\u1eefu \u00edch cho b\u1ea1n, v\u00ec v\u1eady b\u1ea1n c\u00f3 th\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n, ph\u1ee5c v\u1ee5 v\u00e0 t\u1ea1o n\u00ean ngu\u1ed3n kh\u00e1n gi\u1ea3 tr\u1ef1c tuy\u1ebfn \u2013 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56718"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=56718"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56718\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=56718"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=56718"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=56718"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}