{"id":56730,"date":"2023-12-20T19:22:37","date_gmt":"2023-12-20T12:22:37","guid":{"rendered":"https:\/\/masterskills.org\/blog\/vi-sao-cac-chien-dich-digital-marketing-o-viet-nam-khong-hieu-qua.html"},"modified":"2023-12-20T19:22:37","modified_gmt":"2023-12-20T12:22:37","slug":"vi-sao-cac-chien-dich-digital-marketing-o-viet-nam-khong-hieu-qua","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/vi-sao-cac-chien-dich-digital-marketing-o-viet-nam-khong-hieu-qua.html","title":{"rendered":"V\u00ec sao c\u00e1c chi\u1ebfn d\u1ecbch Digital Marketing \u1edf Vi\u1ec7t Nam kh\u00f4ng hi\u1ec7u qu\u1ea3?"},"content":{"rendered":"<div id=\"test\">H\u00e3y nh\u00ecn th\u1eb3ng v\u00e0o th\u1ef1c tr\u1ea1ng: th\u1ecb tr\u01b0\u1eddng ti\u1ebfp th\u1ecb k\u0129 thu\u1eadt s\u1ed1 c\u1ee7a Vi\u1ec7t Nam c\u00f2n \u0111ang r\u1ea5t non tr\u1ebb. Vi\u1ec7c s\u1eed d\u1ee5ng th\u1ebb t\u00edn d\u1ee5ng thanh to\u00e1n trong mua s\u1eafm tr\u1ef1c tuy\u1ebfn l\u00e0 m\u1ed9t \u0111i\u1ec1u h\u1ebft s\u1ee9c kh\u00f3 kh\u0103n v\u1edbi ng\u01b0\u1eddi Vi\u1ec7t Nam. V\u1ea5n \u0111\u1ec1 \u0111\u1eb7t ra l\u00e0 v\u00ec sao c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb k\u0129 thu\u1eadt s\u1ed1 \u1edf Vi\u1ec7t Nam h\u1ea7u nh\u01b0 kh\u00f4ng m\u1ea5y hi\u1ec7u qu\u1ea3?<\/p>\n<div id=\"attachment_1876\" style=\"width: 490px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1876\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2023\/12\/Design-header525.jpg\" alt=\"Marketing k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u00f2i h\u1ecfi chi\u1ebfn l\u01b0\u1ee3c nhi\u1ec1u h\u01a1n chi\u1ebfn thu\u1eadt. B\u1ea1n l\u00e0 ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u hay ch\u1ec9 l\u00e0 ng\u01b0\u1eddi theo sau?\" width=\"480\" height=\"178\" title=\"Design-header525\"><\/p>\n<p class=\"wp-caption-text\">Marketing k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u00f2i h\u1ecfi chi\u1ebfn l\u01b0\u1ee3c nhi\u1ec1u h\u01a1n chi\u1ebfn thu\u1eadt. B\u1ea1n l\u00e0 ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u hay ch\u1ec9 l\u00e0 ng\u01b0\u1eddi theo sau?<\/p>\n<\/div>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 nguy\u00ean t\u1eafc c\u1ed1t l\u00f5i b\u1ecb l\u00e3ng qu\u00ean trong nhi\u1ec1u chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb k\u0129 thu\u1eadt s\u1ed1 m\u00e0 b\u1ea1n c\u1ea7n bi\u1ebft:<\/p>\n<p><strong>M\u1ee5c ti\u00eau<\/strong>: M\u1ee5c ti\u00eau quan tr\u1ecdng nh\u1ea5t c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb k\u0129 thu\u1eadt s\u1ed1 l\u00e0 t\u1ec9 l\u1ec7 ho\u00e0n v\u1ed1n ROI, t\u1ef7 l\u1ec7 n\u00e0y c\u00f3 th\u1ec3 d\u1ef1a tr\u00ean chi ph\u00ed qu\u1ea3ng c\u00e1o (tr\u1edf th\u00e0nh ROAS \u2013 t\u1ef7 l\u1ec7 l\u1ee3i nhu\u1eadn tr\u00ean t\u00e0i s\u1ea3n) ho\u1eb7c doanh thu\/ l\u1ee3i nhu\u1eadn thu \u0111\u01b0\u1ee3c t\u1eeb vi\u1ec7c kinh doanh. N\u1ebfu s\u1ef1 hi\u1ec7n di\u1ec7n tr\u1ef1c tuy\u1ebfn c\u1ee7a b\u1ea1n kh\u00f4ng ph\u1ea3i l\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, ngh\u0129a l\u00e0 b\u1ea1n \u0111ang t\u1ea1o ra kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, v\u00e0 th\u1ea5y \u0111\u01b0\u1ee3c c\u00f3 bao nhi\u00eau kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng chuy\u1ec3n \u0111\u1ed5i th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1.<\/p>\n<p><strong>Ph\u00e2n t\u00edch<\/strong>: L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 ch\u00fang ta th\u1ef1c s\u1ef1 bi\u1ebft \u0111\u01b0\u1ee3c hi\u1ec7u su\u1ea5t c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb k\u0129 thu\u1eadt s\u1ed1 n\u1ebfu kh\u00f4ng c\u00f3 s\u1ef1 thi\u1ebft l\u1eadp ph\u00e2n t\u00edch c\u1ea7n thi\u1ebft, \u0111\u1ec3 theo d\u00f5i vi\u1ec7c th\u1ef1c hi\u1ec7n c\u00e1c n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb k\u0129 thu\u1eadt s\u1ed1 \u0111\u00f3. V\u1edbi Google Analytics v\u00e0 UTM tracking, b\u1ea1n c\u00f3 th\u1ec3 theo d\u00f5i t\u1ea5t c\u1ea3 nh\u1eefng n\u1ed7 l\u1ef1c c\u1ee7a chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb k\u0129 thu\u1eadt s\u1ed1 c\u1ee7a b\u1ea1n. V\u1ec1 facebook, \u0111i \u0111\u1ebfn ph\u1ea7n Insights (s\u1ef1 th\u1ea5u hi\u1ec3u) c\u1ee7a fan page c\u1ee7a b\u1ea1n, hi\u1ec7u su\u1ea5t c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c x\u00e3 h\u1ed9i \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh d\u1ef1a tr\u00ean nh\u1eefng t\u01b0\u01a1ng t\u00e1c m\u00e0 b\u1ea1n th\u1ef1c s\u1ef1 nh\u1eadn \u0111\u01b0\u1ee3c.<\/p>\n<p><strong>Th\u1ef1c hi\u1ec7n<\/strong>: R\u1ea5t d\u1ec5 d\u00e0ng \u0111\u1ec3 t\u1ea1o ra m\u1ed9t k\u1ebf ho\u1ea1ch\u00a0ti\u1ebfp th\u1ecb\u00a0k\u0129 thu\u1eadt s\u1ed1 tuy\u1ec7t v\u1eddi, nh\u01b0ng \u0111\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c th\u00ec l\u1ea1i l\u00e0 m\u1ed9t vi\u1ec7c kh\u00f3 kh\u0103n h\u01a1n. B\u1ea1n c\u00f3 th\u1ec3 gi\u1ea3m t\u1ea3i c\u00f4ng vi\u1ec7c trong chi\u1ebfn l\u01b0\u1ee3c\/k\u1ebf ho\u1ea1ch b\u1eb1ng c\u00e1ch thu\u00ea m\u1ed9t ng\u01b0\u1eddi kh\u00e1c ho\u1eb7c m\u1ed9t \u0111\u1ea1i l\u00ed, nh\u01b0ng ph\u1ea3i \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n bi\u1ebft nh\u1eefng g\u00ec c\u1ea7n thi\u1ebft \u0111\u1ec3 th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh. Ng\u01b0\u1eddi gi\u1ecfi nh\u1ea5t trong c\u00f4ng ngh\u1ec7 v\u00e0 kinh doanh th\u1eadt s\u1ef1 bi\u1ebft nh\u1eefng g\u00ec c\u1ea7n l\u00e0m cho c\u00f4ng vi\u1ec7c kinh doanh c\u1ee7a h\u1ecd v\u00e0 h\u01a1n n\u1eefa, h\u1ecd s\u1eb5n s\u00e0ng nh\u00fang tay v\u00e0o nh\u1eefng vi\u1ec7c \u201cd\u01a1 b\u1ea9n\u201d.<\/p>\n<p><strong>C\u01a1 h\u1ed9i<\/strong>: Lu\u00f4n c\u00f3 m\u1ed9t kh\u00eda c\u1ea1nh c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb k\u0129 thu\u1eadt s\u1ed1 s\u1ebd th\u1ea5t b\u1ea1i v\u00e0 m\u1ed9t ph\u1ea7n kh\u00e1c s\u1ebd ho\u1ea1t \u0111\u1ed9ng nh\u01b0 d\u1ef1 \u0111\u1ecbnh ho\u0103c kh\u00f4ng bao gi\u1edd theo k\u1ebf ho\u1ea1ch. H\u00e3y th\u00edch \u1ee9ng v\u1edbi nh\u1eefng g\u00ec \u0111ang ho\u1ea1t \u0111\u1ed9ng, ph\u00e1t tri\u1ec3n v\u00e0 lo\u1ea1i b\u1ecf nh\u1eefng g\u00ec kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng.<\/p>\n<p>N\u1ebfu b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm m\u1ed9t nh\u00e0 ti\u1ebfp th\u1ecb k\u0129 thu\u1eadt s\u1ed1 \u0111\u00e1ng tin c\u1eady, h\u00e3y ki\u1ec3m tra nh\u1eefng y\u1ebfu t\u1ed1 sau \u0111\u00e2y:<\/p>\n<p><strong>Ch\u1ee9ng ch\u1ec9<\/strong>: Google bi\u1ebft r\u1eb1ng c\u00e1c c\u1ed9ng s\u1ef1 c\u1ee7a h\u1ecd l\u00e0 nh\u1eefng g\u01b0\u01a1ng m\u1eb7t c\u1ee7a c\u00f4ng ty; s\u1ea3n ph\u1ea9m v\u00e0 c\u00e1c chuy\u00ean gia \u0111\u01b0\u1ee3c ch\u1ee9ng nh\u1eadn c\u1ee7a h\u1ecd lu\u00f4n \u0111\u01b0\u1ee3c mong \u0111\u1ee3i l\u00e0m vi\u1ec7c theo ph\u01b0\u01a1ng th\u1ee9c m\u00e0 t\u00f4i \u0111\u00e3 m\u00f4 t\u1ea3, kh\u00f4ng ch\u1ec9 bi\u1ebft l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 cung c\u1ea5p c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb k\u0129 thu\u1eadt s\u1ed1 c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c m\u00e0 c\u00f2n \u0111em l\u1ea1i l\u1ee3i nhu\u1eadn cho vi\u1ec7c kinh doanh.<\/p>\n<p><strong>Th\u00e0nh t\u00edch<\/strong>: Khi thu\u00ea m\u1ed9t gi\u00e1m \u0111\u1ed1c ti\u1ebfp th\u1ecb cho m\u1ed9t c\u00f4ng ty th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, b\u1ea1n h\u00e3y h\u1ecfi v\u1ec1 th\u00e0nh t\u00edch trong c\u00e1c chi\u1ebfn l\u01b0\u1ee3c tr\u01b0\u1edbc \u0111\u00f3, k\u1ebft qu\u1ea3 duy nh\u1ea5t b\u1ea1n n\u00ean quan t\u00e2m l\u00e0 chi ph\u00ed tr\u00ean doanh thu. Khi thu\u00ea m\u1ed9t chuy\u00ean vi\u00ean, b\u1ea1n n\u00ean h\u1ecfi h\u1ecd v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c AdWords tr\u01b0\u1edbc \u0111\u00f3 v\u00e0 chi ph\u00ed cho m\u1ed7i l\u1ea7n nh\u1ea5p chu\u1ed9t v\u00e0o qu\u1ea3ng c\u00e1o (CPC) l\u00e0 bao nhi\u00eau.<\/p>\n<p><strong>\u0110\u1ed9ng l\u1ef1c th\u00fac \u0111\u1ea9y<\/strong>: Nh\u1eefng ng\u01b0\u1eddi gi\u1ecfi nh\u1ea5t trong ti\u1ebfp th\u1ecb k\u0129 thu\u1eadt s\u1ed1 m\u00e0 t\u00f4i bi\u1ebft th\u00ec l\u00fac n\u00e0o h\u1ecd c\u0169ng v\u00f9i \u0111\u1ea7u v\u00e0o c\u00f4ng vi\u1ec7c. Trong th\u1ef1c t\u1ebf b\u1ea1n c\u00f3 th\u1ec3 n\u00f3i ch\u00fang ta ch\u1ec9 \u0111i\u1ec1u ch\u1ec9nh cu\u1ed9c s\u1ed1ng c\u1ee7a m\u00ecnh \u0111\u1ec3 th\u00edch nghi v\u1edbi ti\u1ebfp th\u1ecb k\u0129 thu\u1eadt s\u1ed1.<\/p>\n<p><strong>Ni\u1ec1m \u0111am m\u00ea<\/strong>: T\u1ea1i sao h\u1ecd l\u00e0m c\u00f4ng vi\u1ec7c n\u00e0y? Kh\u00f4ng c\u00f3 c\u00e2u tr\u1ea3 l\u1eddi th\u1eb3ng th\u1eafn cho c\u00e2u h\u1ecfi n\u00e0y, nh\u01b0ng n\u1ebfu c\u00e1c \u1ee9ng vi\u00ean ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n \u0111\u1ea5u tranh \u0111\u1ec3 tr\u1ea3 l\u1eddi, b\u1ea1n s\u1ebd bi\u1ebft r\u1eb1ng kh\u00f4ng c\u00f3 ai c\u00f3 th\u1ec3 tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c c\u00e2u h\u1ecfi n\u00e0y.<\/p>\n<p>B\u00e0i li\u00ean quan: <em>6 l\u00fd do khi\u1ebfn chi\u1ebfn d\u1ecbch Pay-Per-Click c\u1ee7a b\u1ea1n kh\u00f4ng hi\u1ec7u qu\u1ea3<\/em><\/p>\n<p style=\"text-align: right\">Ngu\u1ed3n: <em>linkedin.com<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>H\u00e3y nh\u00ecn th\u1eb3ng v\u00e0o th\u1ef1c tr\u1ea1ng: th\u1ecb tr\u01b0\u1eddng ti\u1ebfp th\u1ecb k\u0129 thu\u1eadt s\u1ed1 c\u1ee7a Vi\u1ec7t Nam c\u00f2n \u0111ang r\u1ea5t non tr\u1ebb. Vi\u1ec7c s\u1eed d\u1ee5ng th\u1ebb t\u00edn d\u1ee5ng thanh to\u00e1n trong mua s\u1eafm tr\u1ef1c tuy\u1ebfn l\u00e0 m\u1ed9t \u0111i\u1ec1u h\u1ebft s\u1ee9c kh\u00f3 kh\u0103n v\u1edbi ng\u01b0\u1eddi Vi\u1ec7t Nam. V\u1ea5n \u0111\u1ec1 \u0111\u1eb7t ra l\u00e0 v\u00ec sao c\u00e1c chi\u1ebfn d\u1ecbch [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56730"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=56730"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56730\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=56730"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=56730"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=56730"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}