{"id":56746,"date":"2023-12-20T19:28:41","date_gmt":"2023-12-20T12:28:41","guid":{"rendered":"https:\/\/masterskills.org\/blog\/xay-dung-danh-sach-email-chat-luong-cao.html"},"modified":"2023-12-20T19:28:41","modified_gmt":"2023-12-20T12:28:41","slug":"xay-dung-danh-sach-email-chat-luong-cao","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/xay-dung-danh-sach-email-chat-luong-cao.html","title":{"rendered":"X\u00e2y d\u1ef1ng danh s\u00e1ch email ch\u1ea5t l\u01b0\u1ee3ng cao"},"content":{"rendered":"<div id=\"test\">B\u1ea1n c\u00f3 h\u00e0ng ng\u00e0n \u0111\u1ecba ch\u1ec9 email, nh\u01b0ng kh\u00f4ng ai c\u00f3 th\u1eddi gian tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi c\u1ee7a b\u1ea1n. B\u1ea1n mu\u1ed1n ch\u0103m s\u00f3c nh\u1eefng kh\u00e1ch h\u00e0ng n\u00e0y c\u0169ng th\u1eadt l\u00e0 kh\u00f3, b\u1edfi s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n ch\u1eb3ng n\u1eb1m trong v\u00f9ng quan t\u00e2m c\u1ee7a h\u1ecd.\u00a0V\u1eady b\u1eb1ng c\u00e1ch n\u00e0o b\u1ea1n c\u00f3 th\u1ec3 thu th\u1eadp \u0111\u01b0\u1ee3c danh s\u00e1ch email kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch th\u1ef1c s\u1ef1 ch\u1ea5t l\u01b0\u1ee3ng?<\/p>\n<div id=\"attachment_1806\" style=\"width: 580px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1806 size-full\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2023\/12\/email-marketing-globe-world-featured.jpg\" alt=\"N\u1ebfu b\u1ea1n mu\u1ed1n kh\u00e1ch h\u00e0ng \u0111\u0103ng k\u00fd nh\u1eadn e-mail, h\u00e3y m\u1ea1nh d\u1ea1n h\u1ecfi kh\u00e1ch h\u00e0ng.\" width=\"570\" height=\"270\" title=\"email-marketing-globe-world-featured\"><\/p>\n<p class=\"wp-caption-text\">N\u1ebfu b\u1ea1n mu\u1ed1n kh\u00e1ch h\u00e0ng \u0111\u0103ng k\u00fd nh\u1eadn e-mail, h\u00e3y m\u1ea1nh d\u1ea1n h\u1ecfi kh\u00e1ch h\u00e0ng.<\/p>\n<\/div>\n<p>M\u1ecdi ng\u01b0\u1eddi c\u00e0ng ng\u00e0y c\u00e0ng th\u01b0\u1eddng xuy\u00ean c\u1eadp nh\u1eadt th\u00f4ng tin t\u1eeb c\u00e1c thi\u1ebft b\u1ecb Blackberries, iPhones, netbook,\u2026 Trong khi s\u1ef1 ch\u00fa \u00fd c\u1ee7a con ng\u01b0\u1eddi th\u00ec c\u00f3 gi\u1edbi h\u1ea1n, tr\u00ed nh\u1edb c\u0169ng nhanh \u0111\u00e0o th\u1ea3i th\u00f4ng tin, th\u1eddi gian c\u00e0ng l\u00fac c\u00e0ng h\u1ea1n h\u1eb9p, v\u1eady n\u00ean, h\u1ed9p th\u01b0 \u0111\u1ebfn (inbox) c\u1ee7a kh\u00e1ch h\u00e0ng \u0111ang l\u00e0 \u201cv\u00f9ng \u0111\u1ea5t\u201d h\u1ea5p d\u1eabn.<\/p>\n<p>\u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao m\u1ed9t danh s\u00e1ch e-mail ch\u1ea5t l\u01b0\u1ee3ng cao do ch\u00ednh kh\u00e1ch h\u00e0ng cung c\u1ea5p l\u1ea1i l\u00e0 \u0111i\u1ec3m m\u1ea5u ch\u1ed1t trong th\u00e0nh c\u00f4ng c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c chi\u1ebfn d\u1ecbch marketing. C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh qu\u1ea3ng c\u00e1o, khuy\u1ebfn m\u00e3i ch\u1ec9 th\u00e0nh c\u00f4ng khi ch\u00fang l\u00f4i k\u00e9o \u0111\u01b0\u1ee3c ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng t\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. Khi m\u1ed9t ng\u01b0\u1eddi \u0111\u1ed3ng \u00fd cung c\u1ea5p \u0111\u1ecba ch\u1ec9 e-mail, \u0111i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 h\u1ecd \u0111ang mu\u1ed1n bi\u1ebft th\u00eam v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n, v\u00e0 d\u00e0nh t\u1eb7ng th\u1eddi gian qu\u00fd b\u00e1u c\u0169ng nh\u01b0 s\u1ef1 quan t\u00e2m cho b\u1ea1n. Trong th\u1ebf gi\u1edbi b\u1eadn r\u1ed9n n\u00e0y, m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u ch\u1ee7 \u0111\u1ed9ng ch\u1ecdn l\u1ecdc th\u00f4ng tin ph\u00f9 h\u1ee3p v\u1edbi s\u1ef1 quan t\u00e2m c\u1ee7a m\u00ecnh th\u00ec \u0111i\u1ec1u n\u00e0y l\u00e0 c\u1ef1c k\u1ef3 qu\u00fd gi\u00e1. V\u1eady l\u00e0m c\u00e1ch n\u00e0o \u0111\u1ec3 b\u1ea1n c\u00f3 th\u00eam nhi\u1ec1u email kh\u00e1ch h\u00e0ng, l\u00e0m phong ph\u00fa c\u01a1 s\u1edf d\u1eef li\u1ec7u c\u1ee7a m\u00ecnh?<\/p>\n<p>C\u00e2u tr\u1ea3 l\u1eddi \u0111\u01a1n gi\u1ea3n l\u00e0\u2026 h\u00e3y h\u1ecfi kh\u00e1ch h\u00e0ng! Tr\u01b0\u1edbc khi chia s\u1ebb chuy\u00ean m\u00f4n c\u1ee7a m\u00ecnh v\u00e0 x\u00e2y d\u1ef1ng quan h\u1ec7 v\u1edbi c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng th\u00f4ng qua k\u00eanh e-mail, b\u1ea1n ph\u1ea3i c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 ch\u1ea5p thu\u1eadn c\u1ee7a h\u1ecd.<\/p>\n<p>B\u1ed1n nguy\u00ean t\u1eafc c\u1ee7a s\u1ef1 ch\u1ea5p thu\u1eadn l\u00e0:<\/p>\n<p>C\u00e1c Apps, c\u00f4ng c\u1ee5, v\u00e0 c\u01a1 h\u1ed9i marketing online c\u00f3 th\u1ec3 thay \u0111\u1ed5i, nh\u01b0ng c\u00e1c nguy\u00ean t\u1eafc n\u00e0y s\u1ebd v\u1eabn gi\u1eef nguy\u00ean:<\/p>\n<p><strong>1. S\u1ef1 ch\u1ea5p thu\u1eadn l\u00e0 nguy\u00ean t\u1eafc<\/strong><br \/>\nKh\u00f4ng ph\u1ea3i kh\u00e1ch h\u00e0ng \u0111\u1ed3ng \u00fd cung c\u1ea5p e-mail cho b\u1ea1n v\u00ec t\u00ednh l\u1ecbch s\u1ef1 m\u00e0 v\u00ec s\u1ef1 b\u1eaft bu\u1ed9c ph\u1ea3i c\u00f3. \u0110\u00e2y l\u00e0 \u0111i\u1ec3m kh\u00e1c nhau gi\u1eefa m\u1ed9t nh\u00e0 e-mail marketing ch\u00e2n ch\u00ednh v\u1edbi m\u1ed9t ng\u01b0\u1eddi ph\u00e1t t\u00e1n th\u01b0 r\u00e1c (spammer) v\u00e0 \u0111i\u1ec1u n\u00e0y t\u1ea1o cho b\u1ea1n l\u1ee3i th\u1ebf c\u1ea1nh tranh. H\u00e3y h\u1ecfi kh\u00e1ch h\u00e0ng, v\u00e0 ch\u1edd \u0111\u1ee3i s\u1ef1 ch\u1ea5p thu\u1eadn c\u1ee7a h\u1ecd. Duy tr\u00ec m\u1ed1i quan h\u1ec7 n\u00e0y v\u00e0 \u0111\u1eebng l\u1ea1m d\u1ee5ng n\u00f3.<\/p>\n<p><strong>2. S\u1ef1 ch\u1ea5p thu\u1eadn l\u00e0 r\u1ea5t quan tr\u1ecdng<\/strong><br \/>\nS\u1ef1 c\u1ea1nh tranh kh\u1ed1c li\u1ec7t di\u1ec5n ra trong h\u00f2m th\u01b0 ch\u00ednh l\u00e0 vi\u1ec7c kh\u00e1ch h\u00e0ng \u0111\u00e3 nh\u1eadn bi\u1ebft \u0111\u01b0\u1ee3c th\u01b0 r\u00e1c. Th\u01b0 r\u00e1c l\u00e0 nh\u1eefng b\u1ee9c e-mail v\u00f4 ngh\u0129a, kh\u00f4ng c\u00f3 gi\u00e1 tr\u1ecb, kh\u00f4ng c\u00f3 n\u1ed9i dung h\u1eefu \u00edch, d\u1ee5 d\u1ed7 kh\u00e1ch h\u00e0ng \u0111\u1ec3 ki\u1ebfm ti\u1ec1n. Ng\u01b0\u1eddi nh\u1eadn th\u01b0 s\u1ebd nh\u1eadn ra ngay e-mail n\u00e0o l\u00e0 th\u01b0 r\u00e1c, ngay c\u1ea3 khi n\u00f3 \u0111\u1ebfn t\u1eeb c\u00e1c doanh nghi\u1ec7p v\u00e0 t\u1ed5 ch\u1ee9c h\u1ee3p ph\u00e1p. V\u00ec v\u1eady, n\u00ean c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 ch\u1ea5p thu\u1eadn tr\u01b0\u1edbc khi b\u1ea1n g\u1eedi email cho kh\u00e1ch h\u00e0ng, \u0111\u1ec3 ch\u1ee9ng minh s\u1ef1 \u0111\u00e1ng tin c\u1eady v\u00e0 t\u00f4n tr\u1ecdng kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi k\u1ebft n\u1ed1i kh\u00e1ch h\u00e0ng v\u1edbi nh\u1eefng th\u00f4ng tin m\u00e0 kh\u00e1ch h\u00e0ng quan t\u00e2m.<\/p>\n<p><strong>3. S\u1ef1 ch\u1ea5p thu\u1eadn c\u00f3 th\u1ec3 bi\u1ebfn m\u1ea5t<\/strong><br \/>\nKhi m\u1ed9t ng\u01b0\u1eddi \u0111\u1ed3ng \u00fd cho b\u1ea1n e-mail c\u1ee7a h\u1ecd kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 s\u1ef1 \u0111\u1ed3ng \u00fd n\u00e0y s\u1ebd k\u00e9o d\u00e0i m\u00e3i m\u00e3i. H\u00e3y cho kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh \u0111\u01b0\u1ee3c t\u1eeb ch\u1ed1i nh\u1eadn th\u00f4ng tin t\u1eeb b\u1ea1n c\u1ee7a khi h\u1ecd kh\u00f4ng c\u00f2n mu\u1ed1n nh\u1eadn e-mail n\u1eefa.<\/p>\n<p><strong>4. S\u1ef1 ch\u1ea5p thu\u1eadn th\u00ec kh\u00f4ng th\u1ec3 chuy\u1ec3n giao<\/strong><br \/>\nH\u00e3y c\u1ea3nh gi\u00e1c v\u1edbi c\u00e1c danh s\u00e1ch e-mail \u0111\u01b0\u1ee3c b\u00e1n b\u1edfi b\u00ean th\u1ee9 ba. Ai c\u0169ng \u0111\u1ec1u mu\u1ed1n nh\u1eadn th\u01b0 t\u1eeb c\u00e1c c\u00f4ng ty m\u00e0 h\u1ecd bi\u1ebft v\u00e0 tin t\u01b0\u1edfng ch\u1ee9 kh\u00f4ng ph\u1ea3i nh\u1eefng c\u00f4ng ty l\u1ea1 ho\u1eafc. H\u00e3y kh\u00f4n ngoan v\u00e0 \u0111\u1eebng ngh\u0129 r\u1eb1ng kh\u00e1ch h\u00e0ng \u0111\u1ed3ng \u00fd cho b\u1ea1n email th\u00ec kh\u00e1ch h\u00e0ng c\u0169ng \u0111\u1ed3ng \u00fd v\u1edbi c\u00f4ng ty kh\u00e1c.<\/p>\n<p><strong>Nh\u1eefng m\u1eb9o \u0111\u1ec3 x\u00e2y d\u1ef1ng danh s\u00e1ch e-mail ch\u1ea5t l\u01b0\u1ee3ng cao:<\/strong><\/p>\n<ul>\n<li>H\u00e3y t\u1eadn d\u1ee5ng m\u1ecdi c\u01a1 h\u1ed9i \u0111\u1ec3 m\u1eddi kh\u00e1ch h\u00e0ng \u0111\u0103ng k\u00fd nh\u1eadn e-mail. Sau \u0111\u00e2y l\u00e0 nh\u1eefng c\u00e1ch th\u1ee9c \u0111\u1ec3 c\u00f3 th\u00eam ng\u01b0\u1eddi \u0111\u0103ng k\u00fd v\u00e0 c\u00f3 m\u1ed9t danh s\u00e1ch e-mail t\u1ed1t, ch\u1ea5t l\u01b0\u1ee3ng h\u01a1n.<\/li>\n<li>Y\u00eau c\u1ea7u kh\u00e1ch h\u00e0ng \u0111\u0103ng k\u00ed danh s\u00e1ch b\u1ea3n tin online v\u00e0 offline. H\u00e3y l\u00e0m cho n\u00f3 tr\u1edf n\u00ean vui v\u1ebb v\u00e0 \u0111\u01a1n gi\u1ea3n.<\/li>\n<li>\u0110\u1eb7t bi\u1ec3u t\u01b0\u1ee3ng \u201c\u0111\u0103ng k\u00fd nh\u1eadn e-mail\u201d tr\u00ean trang ch\u1ee7 v\u00e0 \u0111\u01b0\u1eddng link d\u1eabn t\u1edbi c\u00e1c trang l\u01b0u tr\u1eef b\u1ea3n tin email.<\/li>\n<li>Qu\u1ea3ng c\u00e1o c\u00e1c b\u1ea3n tin email c\u1ee7a b\u1ea1n tr\u00ean blog v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i. Th\u00eam \u201c\u0111\u0103ng k\u00fd nh\u1eadn e-mail\u201d v\u00e0o trang Facebook. \u0110\u0103ng c\u00e1c \u0111o\u1ea1n qu\u1ea3ng c\u00e1o tr\u00ean Twitter, k\u1ebft n\u1ed1i m\u1ecdi ng\u01b0\u1eddi t\u1edbi trang l\u01b0u tr\u1eef \u0111\u1ec3 xem l\u1ea1i c\u00e1c b\u1ea3n tin email tr\u01b0\u1edbc \u0111\u00f3. G\u1eedi tin nh\u1eafn qua Linkedln \u0111\u1ec3 m\u1eddi m\u1ecdi ng\u01b0\u1eddi bi\u1ebft t\u1edbi b\u1ea3n tin qua email c\u1ee7a b\u1ea1n v\u00e0 m\u1eddi h\u1ecd gh\u00e9 qua website \u0111\u1ec3 \u0111\u0103ng k\u00fd.<\/li>\n<li>\u0110\u1eb7t m\u1ed9t b\u1ea3n \u0111\u0103ng k\u00fd v\u00e0 m\u1ed9t b\u1ea3n in b\u1ea3n tin qua email m\u1edbi nh\u1ea5t \u1edf qu\u1ea7y thu ti\u1ec1n.<\/li>\n<li>\u0110\u00ednh k\u00e8m b\u1ea3n tin \u0111i\u1ec7n t\u1eed v\u00e0 \u0111\u01b0\u1eddng link \u0111\u0103ng k\u00fd tr\u00ean danh thi\u1ebfp v\u00e0 c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng in \u1ea5n kh\u00e1c.<\/li>\n<li>T\u1ed5 ch\u1ee9c cu\u1ed9c thi cho c\u00e1c nh\u00e2n vi\u00ean, c\u00e1c nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng v\u00e0 nh\u1eefng th\u00e0nh vi\u00ean kh\u00e1c, khuy\u1ebfn kh\u00edch h\u1ecd \u0111\u0103ng k\u00fd nh\u1eadn e-mail.<\/li>\n<li>T\u1eb7ng m\u1ed9t b\u00e1o c\u00e1o mi\u1ec5n ph\u00ed ho\u1eb7c coupon cho nh\u1eefng ng\u01b0\u1eddi \u0111\u0103ng k\u00fd m\u1edbi.<\/li>\n<li>Cho ph\u00e9p kh\u00e1ch h\u00e0ng ch\u1ecdn l\u1ef1a nh\u1eefng l\u0129nh v\u1ef1c m\u00e0 h\u1ecd quan t\u00e2m khi \u0111\u0103ng k\u00fd nh\u1eadn e-mail, t\u1eeb \u0111\u00f3 b\u1ea1n c\u00f3 th\u1ec3 h\u01b0\u1edbng h\u1ecd t\u1edbi n\u1ed9i dung m\u00e0 h\u1ecd th\u00edch.<\/li>\n<li>G\u1eedi e-mail ch\u00e0o \u0111\u00f3n \u0111\u1ec3 x\u00e1c nh\u1eadn c\u00e1c kh\u00e1ch h\u00e0ng \u0111\u0103ng k\u00fd m\u1edbi. S\u1eed d\u1ee5ng c\u01a1 h\u1ed9i n\u00e0y \u0111\u1ec3 thi\u1ebft l\u1eadp k\u00ec v\u1ecdng cho nh\u1eefng g\u00ec h\u1ecd s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c v\u00e0 t\u1ea7n su\u1ea5t nh\u1eadn email.<\/li>\n<\/ul>\n<p>H\u00e3y \u0111\u1ecdc qua c\u00e1c m\u1eb9o tr\u00ean v\u00e0 xem xem b\u1ea1n \u0111\u00e3 b\u1ecf l\u1ee1 nh\u1eefng c\u01a1 h\u1ed9i n\u00e0o \u0111\u1ec3 x\u00e2y d\u1ef1ng danh s\u00e1ch e-mail t\u1ed1t h\u01a1n. C\u00f3 nh\u1eefng ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng m\u00e0 b\u1ea1n v\u1eabn ch\u01b0a khai th\u00e1c. B\u1ea1n s\u1ebd kh\u00f4ng bi\u1ebft li\u1ec7u kh\u00e1ch h\u00e0ng c\u00f3 quan t\u00e2m \u0111\u1ebfn m\u00ecnh kh\u00f4ng b\u1ea1n n\u1ebfu nh\u01b0 b\u1ea1n kh\u00f4ng h\u1ecfi h\u1ecd.<\/p>\n<p>C\u00f2n b\u1ea1n, B\u1ea1n c\u00f3 mu\u1ed1n nh\u1eadn th\u00f4ng tin h\u1eefu \u00edch t\u1eeb Subiz kh\u00f4ng? Click v\u00e0o \u0111\u00e2y n\u1ebfu b\u1ea1n \u0111\u1ed3ng \u00fd nh\u00e9!<\/p>\n<p>B\u00e0i li\u00ean quan: <em>K\u1ef9 n\u0103ng Email Marketing th\u00e0nh c\u00f4ng<\/em><\/p>\n<p style=\"text-align: right\">Ngu\u1ed3n: <em>entrepreneur.com<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>B\u1ea1n c\u00f3 h\u00e0ng ng\u00e0n \u0111\u1ecba ch\u1ec9 email, nh\u01b0ng kh\u00f4ng ai c\u00f3 th\u1eddi gian tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi c\u1ee7a b\u1ea1n. B\u1ea1n mu\u1ed1n ch\u0103m s\u00f3c nh\u1eefng kh\u00e1ch h\u00e0ng n\u00e0y c\u0169ng th\u1eadt l\u00e0 kh\u00f3, b\u1edfi s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n ch\u1eb3ng n\u1eb1m trong v\u00f9ng quan t\u00e2m c\u1ee7a h\u1ecd.\u00a0V\u1eady b\u1eb1ng c\u00e1ch n\u00e0o b\u1ea1n c\u00f3 th\u1ec3 thu th\u1eadp \u0111\u01b0\u1ee3c danh [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56746"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=56746"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56746\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=56746"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=56746"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=56746"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}