{"id":56750,"date":"2023-12-20T19:30:50","date_gmt":"2023-12-20T12:30:50","guid":{"rendered":"https:\/\/masterskills.org\/blog\/6-ly-do-khien-chien-dich-pay-per-click-cua-ban-khong-hieu-qua.html"},"modified":"2023-12-20T19:30:50","modified_gmt":"2023-12-20T12:30:50","slug":"6-ly-do-khien-chien-dich-pay-per-click-cua-ban-khong-hieu-qua","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/6-ly-do-khien-chien-dich-pay-per-click-cua-ban-khong-hieu-qua.html","title":{"rendered":"6 l\u00fd do khi\u1ebfn chi\u1ebfn d\u1ecbch Pay-Per-Click c\u1ee7a b\u1ea1n kh\u00f4ng hi\u1ec7u qu\u1ea3"},"content":{"rendered":"
H\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n theo s\u1ed1 l\u01b0\u1ee3t click (pay-per-click PPC) c\u00f3 r\u1ea5t nhi\u1ec1u \u01b0u \u0111i\u1ec3m. Kh\u00f4ng c\u00f3 h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o n\u00e0o gi\u00fap website c\u1ee7a b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u01b0\u1ee3ng truy c\u1eadp cao nh\u01b0 PPC nh\u01b0ng khi chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o PPC x\u1ea5u \u0111i th\u00ec b\u1ea1n c\u0169ng s\u1ebd m\u1ea5t ti\u1ec1n nhanh nh\u01b0 khi v\u00e0o s\u00f2ng b\u1ea1c Las Vegas.<\/p>\n
\"C\u00f3<\/p>\n

C\u00f3 ph\u1ea3i t\u1ea5t c\u1ea3 c\u00e1c kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n \u0111\u1ec1u mua h\u00e0ng sau m\u1ed7i l\u1ea7n click chu\u1ed9t v\u00e0o qu\u1ea3ng c\u00e1o?<\/p>\n<\/div>\n

Th\u1eadt kh\u00f4ng may l\u00e0 h\u1ea7u h\u1ebft nh\u1eefng ng\u01b0\u1eddi m\u1edbi s\u1eed d\u1ee5ng PPC kh\u00f4ng nh\u1eadn ra \u01b0u \u0111i\u1ec3m \u0111\u1eb1ng sau c\u00e1c nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a PPC. H\u1ecd \u201cn\u00f3i l\u1eddi t\u1ea1m bi\u1ec7t\u201d v\u1edbi PPC tr\u01b0\u1edbc khi nh\u1eadn ra PPC c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh v\u0169 kh\u00ed marketing l\u1ee3i h\u1ea1i nh\u1ea5t. Ch\u00fang t\u00f4i nghe c\u00f9ng m\u1ed9t c\u00e2u h\u1ecfi t\u1eeb nh\u1eefng ng\u01b0\u1eddi m\u1edbi kinh doanh: \u201cT\u1ea1i sao t\u00f4i ph\u1ea3i b\u1ecf ti\u1ec1n ra \u0111\u1ec3 mua click khi m\u00e0 kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ecbu mua h\u00e0ng sau khi click? T\u00f4i \u0111ang t\u1ed1n ti\u1ec1n m\u1ed9t c\u00e1ch v\u00f4 \u00edch.\u201d<\/p>\n

Nguy\u00ean nh\u00e2n c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 sau:<\/p>\n

1. Click gian l\u1eadn<\/strong>
\nTheo kinh nghi\u1ec7m c\u1ee7a t\u00f4i th\u00ec m\u1ed9t s\u1ed1 c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm nh\u1ecf t\u1ea1o ra c\u00e1c click nh\u01b0ng kh\u00f4ng c\u00f3 h\u00e0nh \u0111\u1ed9ng mua h\u00e0ng theo sau. B\u1ea1n h\u00e3y ki\u1ec3m tra c\u00e1c s\u1ed1 li\u1ec7u c\u00e1c h\u00e0nh \u0111\u1ed9ng mua h\u00e0ng theo sau click c\u1ee7a t\u1eebng c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, ti\u1ebfp theo h\u00e3y ng\u1eebng s\u1eed d\u1ee5ng nh\u1eefng c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm c\u00f3 k\u1ebft qu\u1ea3 k\u00e9m h\u01a1n so v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm c\u00f2n l\u1ea1i.<\/p>\n

Google kh\u00f4ng ph\u1ea3i l\u00e0 c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm duy nh\u1ea5t. Google l\u1edbn nh\u1ea5t, v\u00ec v\u1eady c\u0169ng c\u1ea1nh tranh nhi\u1ec1u nh\u1ea5t. Nh\u1eefng c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm kh\u00e1c t\u1ed1n \u00edt chi ph\u00ed h\u01a1n v\u00e0 v\u1eabn t\u1ea1o ra \u0111\u01b0\u1ee3c h\u00e0nh \u0111\u1ed9ng mua h\u00e0ng. H\u00e3y nh\u1edb, n\u1ebfu k\u1ebft qu\u1ea3 kh\u00f4ng t\u1ed1t th\u00ec h\u00e3y ng\u1eebng s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm \u0111\u00f3.<\/p>\n

2. M\u1ea1ng l\u01b0\u1edbi website li\u00ean quan<\/strong>
\nN\u1ebfu b\u1ea1n \u0111ang s\u1eed d\u1ee5ng Google Adwords, qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c th\u1ea5y tr\u00ean trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm, tr\u00ean c\u00e1c website li\u00ean quan (content network), ho\u1eb7c c\u1ea3 hai. M\u1ed7i chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o ph\u00f9 h\u1ee3p v\u1edbi m\u1ed9t content network. V\u00ec v\u1eady, b\u1ea1n n\u00ean ch\u1ecdn l\u1ef1a content network cho t\u1eebng chi\u1ebfn d\u1ecbch ngay t\u1eeb l\u00fac \u0111\u1ea7u.<\/p>\n

3. Kh\u00f4ng nghi\u00ean c\u1ee9u k\u1ef9 c\u00e1c t\u1eeb kh\u00f3a<\/strong>
\nB\u1ea1n c\u00f3 bi\u1ebft nh\u1eefng t\u1eeb kh\u00f3a m\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111ang s\u1eed d\u1ee5ng \u0111\u1ec3 t\u00ecm ki\u1ebfm nh\u1eefng s\u1ea3n ph\u1ea9m gi\u1ed1ng nh\u01b0 s\u1ea3n ph\u1ea9m m\u00e0 b\u1ea1n \u0111ang b\u00e1n kh\u00f4ng? N\u1ebfu b\u1ea1n ch\u1ec9 ng\u1ed3i m\u1ed9t ch\u1ed7 v\u00e0 \u0111o\u00e1n th\u00ec b\u1ea1n \u0111ang \u201cn\u00e9m ti\u1ec1n qua c\u1eeda s\u1ed5\u201d \u0111\u1ea5y. M\u1ed7i t\u1eeb kh\u00f3a t\u1ed1t th\u01b0\u1eddng ch\u1ec9 c\u00f3 hai ba ch\u1eef nh\u01b0ng n\u00f3 l\u1ea1i n\u00f3i l\u00ean m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng \u00fd \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u1ea9n sau t\u1eeb kh\u00f3a \u0111\u00f3. Khi b\u1ea1n mu\u1ed1n t\u00ecm ra m\u1ed9t t\u1eeb kh\u00f3a, h\u00e3y t\u1ef1 h\u1ecfi ch\u00ednh m\u00ecnh, \u201cV\u1ea5n \u0111\u1ec1 m\u00e0 ng\u01b0\u1eddi d\u00f9ng \u0111ang mu\u1ed1n gi\u1ea3i quy\u1ebft l\u00e0 g\u00ec?\u201d N\u1ebfu b\u1ea1n kh\u00f4ng th\u1ec3 tr\u1ea3 l\u1eddi r\u00f5 r\u00e0ng th\u00ec t\u1ee9c l\u00e0 t\u1eeb kh\u00f3a \u0111\u00f3 qu\u00e1 r\u1ed9ng v\u00e0 b\u1ea1n s\u1ebd m\u1ea5t ti\u1ec1n oan \u1ee9c \u0111\u1ea5y.<\/p>\n

V\u1edbi c\u00f4ng c\u1ee5 mi\u1ec5n ph\u00ed Google Adword, b\u1ea1n s\u1ebd bi\u1ebft \u0111\u01b0\u1ee3c c\u00e1c t\u1eeb kh\u00f3a nh\u1eafm \u201ctr\u00fang\u201d kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u1edbi chi ph\u00ed h\u1ee3p l\u00fd, t\u1eeb \u0111\u00f3, c\u00e1c kh\u00e1ch h\u00e0ng \u0111ang g\u1eb7p ph\u1ea3i nh\u1eefng v\u1ea5n \u0111\u1ec1 m\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c s\u1ebd \u201cb\u1ecb\u201d k\u00e9o v\u1ec1 ph\u00eda b\u1ea1n.<\/p>\n

V\u00ed d\u1ee5: v\u1edbi t\u1eeb kh\u00f3a \u201ct\u00ecm mua s\u1ed5 tay\u201d, \u0111\u1ec3 n\u1eb1m trong top ba k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm th\u00ec ph\u1ea3i b\u1ecf ra trung b\u00ecnh l\u00e0 $2.73 cho m\u1ed9t click. Nh\u01b0ng ch\u1ec9 v\u1edbi 8 cent l\u00e0 website c\u1ee7a b\u1ea1n \u0111\u00e3 c\u00f3 th\u1ec3 n\u1eb1m trong top 3 t\u00ecm ki\u1ebfm c\u1ee7a c\u00e1c t\u1eeb kh\u00f3a \u201ct\u00ecm mua s\u1ed5 tay \u0111i\u1ec7n t\u1eed\u201d ho\u1eb7c \u201cmua gi\u1ea5y l\u00e0m s\u1ed5 tay\u201d. Chi ph\u00ed l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp cho c\u00e1c t\u1eeb kh\u00f3a n\u00e0y th\u1ea5p h\u01a1n nh\u01b0ng ch\u00fang l\u1ea1i nh\u1eafm \u0111\u1ebfn \u0111\u00fang nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n

C\u00f9ng m\u1ed9t s\u1ed1 ti\u1ec1n nh\u01b0ng m\u1ed9t b\u00ean mua \u0111\u01b0\u1ee3c 34 click, c\u00f2n m\u1ed9t b\u00ean ch\u1ec9 mua \u0111\u01b0\u1ee3c m\u1ed9t click nh\u01b0ng hi\u1ec7u qu\u1ea3 t\u01b0\u01a1ng \u0111\u01b0\u01a1ng. Kh\u00f4ng c\u1ea7n ph\u1ea3i c\u00e2n nh\u1eafc th\u00eam n\u1eefa \u0111\u00fang kh\u00f4ng?<\/p>\n

4. Qu\u1ea3ng c\u00e1o kh\u00f4ng t\u1eadp trung<\/strong>
\nM\u1ed7i qu\u1ea3ng c\u00e1o n\u00ean \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean nh\u1eefng t\u1eeb kh\u00f3a li\u00ean quan \u0111\u1ebfn m\u1ed9t v\u1ea5n \u0111\u1ec1 nh\u1ea5t \u0111\u1ecbnh. N\u1ebfu qu\u1ea3ng c\u00e1o qu\u00e1 r\u1ed9ng, c\u01a1 h\u1ed9i kh\u00e1ch h\u00e0ng click v\u00e0o c\u00e1c qu\u1ea3ng c\u00e1o \u0111\u00f3 c\u0169ng \u00edt h\u01a1n.<\/p>\n

D\u0129 nhi\u00ean l\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 c\u00f3 r\u1ea5t nhi\u1ec1u ch\u1ee9c n\u0103ng, l\u00e0m \u0111\u01b0\u1ee3c nhi\u1ec1u th\u1ee9 nh\u01b0ng m\u1ed7i qu\u1ea3ng c\u00e1o ch\u1ec9 n\u00ean n\u00f3i \u0111\u1ebfn m\u1ed9t ch\u1ee9c n\u0103ng m\u00e0 th\u00f4i.<\/p>\n

Khi vi\u1ebft qu\u1ea3ng c\u00e1o, b\u1ea1n c\u1ea7n b\u1ecf ra nhi\u1ec1u th\u1eddi gian. Tr\u01b0\u1edbc h\u1ebft h\u00e3y ngh\u0129 xem ai s\u1ebd l\u00e0 ng\u01b0\u1eddi t\u00ecm t\u1eeb kh\u00f3a c\u00f3 trong qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n. Li\u1ec7u qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n c\u00f3 \u0111\u1ee7 r\u00f5 r\u00e0ng \u0111\u1ec3 khi ng\u01b0\u1eddi d\u00f9ng \u0111\u1ecdc ch\u00fang, h\u1ecd s\u1ebd nh\u1eadn ra ngay \u0111\u00e2y \u0111\u00fang l\u00e0 gi\u1ea3i ph\u00e1p cho v\u1ea5n \u0111\u1ec1 m\u00e0 h\u1ecd \u0111ang g\u1eb7p ph\u1ea3i. N\u1ebfu v\u1eabn ch\u01b0a l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3 th\u00ec h\u00e3y \u201cx\u00e1ch\u201d b\u00e0n ph\u00edm l\u00ean v\u00e0 vi\u1ebft l\u1ea1i.<\/p>\n

\u0110\u1ec3 t\u1eeb kh\u00f3a xu\u1ea5t hi\u1ec7n ngay trong ti\u00eau \u0111\u1ec1 v\u00e0 c\u1ea3 trong ph\u1ea7n n\u1ed9i dung. \u0110\u1eebng qu\u00ean n\u00f3i v\u1ec1 l\u1ee3i \u00edch c\u1ee7a s\u1ea3n ph\u1ea9m thay v\u00ec ch\u1ec9 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a s\u1ea3n ph\u1ea9m.<\/p>\n

5. K\u1ebft n\u1ed1i v\u1edbi nh\u1eefng website kh\u00f4ng li\u00ean quan<\/strong>
\nB\u1ea1n n\u00ean \u0111\u1ec3 \u0111\u01b0\u1eddng link qu\u1ea3ng c\u00e1o xu\u1ea5t hi\u1ec7n \u1edf nh\u1eefng trang web c\u00f3 li\u00ean quan ho\u1eb7c t\u01b0\u01a1ng t\u1ef1 v\u1edbi website c\u1ee7a b\u1ea1n, nh\u01b0 v\u1eady ng\u01b0\u1eddi d\u00f9ng s\u1ebd d\u1ec5 nh\u00ecn th\u1ea5y h\u01a1n.<\/p>\n

6. Kh\u00f4ng c\u1ea3i ti\u1ebfn n\u1ed9i dung qu\u1ea3ng c\u00e1o<\/strong>
\nCu\u1ed1i c\u00f9ng, n\u1ebfu qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n kh\u00f4ng hi\u1ec7u qu\u1ea3, h\u00e3y th\u1eed thay \u0111\u1ed5i m\u1ed9t y\u1ebfu t\u1ed1 r\u1ed3i cho c\u00e1c qu\u1ea3ng c\u00e1o c\u00f9ng ch\u1ea1y \u0111\u1ec3 ki\u1ec3m tra. Ti\u1ebfp t\u1ee5c l\u00e0m nh\u01b0 v\u1eady, thay \u0111\u1ed5i ti\u00eau \u0111\u1ec1, n\u1ed9i dung qu\u1ea3ng c\u00e1o r\u1ed3i cho ch\u1ea1y th\u1eed \u0111\u1ebfn khi n\u00e0o t\u00ecm ra qu\u1ea3ng c\u00e1o hay nh\u1ea5t, hi\u1ec7u qu\u1ea3 nh\u1ea5t v\u00e0 t\u1ea1o ra nhi\u1ec1u h\u00e0nh \u0111\u1ed9ng mua h\u00e0ng nh\u1ea5t. PPC ch\u00ednh l\u00e0 c\u00e1ch \u0111\u01a1n gi\u1ea3n nh\u1ea5t \u0111\u1ec3 ki\u1ec3m tra t\u00ednh hi\u1ec7u qu\u1ea3 c\u1ee7a m\u1ed9t qu\u1ea3ng c\u00e1o.<\/p>\n

V\u1edbi qu\u1ea3ng c\u00e1o PPC ph\u1ea3i lu\u00f4n nh\u1edb r\u1eb1ng: b\u1ea1n b\u1ecf ti\u1ec1n ra \u0111\u1ec3 mua click v\u00e0 click t\u1ea1o ra ti\u1ec1n cho b\u1ea1n. V\u00ec th\u1ebf, h\u00e3y lu\u00f4n \u0111\u1ea3m b\u1ea3o r\u1eb1ng kh\u00f4ng c\u00f3 \u0111i\u1ec1u g\u00ec c\u1ea3n tr\u1edf c\u00e1c c\u00fa click chu\u1ed9t bi\u1ebfn th\u00e0nh h\u00e0nh ti\u1ec1n cho b\u1ea1n.<\/p>\n

B\u00e0i li\u00ean quan: T\u00e2m l\u00fd h\u1ecdc m\u00e0u s\u1eafc \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u00e0nh vi mua h\u00e0ng<\/em><\/p>\n

Ngu\u1ed3n: Entrepreneur.com<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

H\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n theo s\u1ed1 l\u01b0\u1ee3t click (pay-per-click PPC) c\u00f3 r\u1ea5t nhi\u1ec1u \u01b0u \u0111i\u1ec3m. Kh\u00f4ng c\u00f3 h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o n\u00e0o gi\u00fap website c\u1ee7a b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u01b0\u1ee3ng truy c\u1eadp cao nh\u01b0 PPC nh\u01b0ng khi chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o PPC x\u1ea5u \u0111i th\u00ec b\u1ea1n c\u0169ng s\u1ebd m\u1ea5t ti\u1ec1n nhanh nh\u01b0 khi v\u00e0o […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56750"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=56750"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56750\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=56750"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=56750"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=56750"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}