{"id":56754,"date":"2023-12-20T19:32:40","date_gmt":"2023-12-20T12:32:40","guid":{"rendered":"https:\/\/masterskills.org\/blog\/nhan-dang-thi-truong-ngach-nho-nghien-cuu-tu-khoa-cua-google.html"},"modified":"2023-12-20T19:32:40","modified_gmt":"2023-12-20T12:32:40","slug":"nhan-dang-thi-truong-ngach-nho-nghien-cuu-tu-khoa-cua-google","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/nhan-dang-thi-truong-ngach-nho-nghien-cuu-tu-khoa-cua-google.html","title":{"rendered":"Nh\u1eadn d\u1ea1ng th\u1ecb tr\u01b0\u1eddng ng\u00e1ch nh\u1edd nghi\u00ean c\u1ee9u T\u1eeb kh\u00f3a c\u1ee7a Google"},"content":{"rendered":"
Sai l\u1ea7m l\u1edbn nh\u1ea5t c\u1ee7a c\u00e1c c\u00f4ng ty kinh doanh online khi m\u1edbi b\u1eaft \u0111\u1ea7u kh\u1edfi nghi\u1ec7p \u0111\u00f3 l\u00e0 nh\u1eafm \u0111\u1ebfn th\u1ecb tr\u01b0\u1eddng qu\u00e1 r\u1ed9ng. C\u00e1c doanh nghi\u1ec7p internet th\u00e0nh c\u00f4ng l\u00e0 nh\u1edd v\u00e0o vi\u1ec7c x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c ph\u00e2n kh\u00fac nho\u0309 nh\u01b0ng ti\u00ea\u0300m n\u0103ng v\u00e0 t\u1eadp trung to\u00e0n b\u1ed9 ngu\u1ed3n l\u1ef1c v\u00e0o th\u1ecb tr\u01b0\u1eddng ng\u00e1ch n\u00e0y.<\/p>\n
\"Lo\u1ea1i<\/p>\n

Lo\u1ea1i b\u1ecf s\u1ef1 c\u1ea1nh tranh \u0111\u1ed1i \u0111\u1ea7u \u0111\u1ea7y t\u1ed1n k\u00e9m b\u1eb1ng c\u00e1ch x\u00e1c \u0111\u1ecbnh ph\u00e2n kh\u00fac thi\u0323 tr\u01b0\u01a1\u0300ng m\u1ed9t c\u00e1ch s\u00e1ng t\u1ea1o.<\/p>\n<\/div>\n

V\u1eady l\u00e0m c\u00e1ch n\u00e0o \u0111\u1ec3 t\u00ecm ra m\u1ed9t th\u1ecb tr\u01b0\u1eddng ng\u00e1ch?<\/strong><\/p>\n

\u0110\u1ec3 nhanh ch\u00f3ng \u0111\u00e1nh gi\u00e1 m\u1ed9t \u00fd t\u01b0\u1edfng kinh doanh online ti\u1ec1m n\u0103ng ho\u1eb7c m\u1ed9t th\u1ecb tr\u01b0\u1eddng ng\u00e1ch, h\u00e3y nh\u00ecn v\u00e0o nh\u1eefng t\u1eeb kh\u00f3a (keyword) m\u00e0 c\u00e1c c\u00f4ng ty kh\u00e1c \u0111ang b\u1ecf ti\u1ec1n ra \u0111\u1ec3 qu\u1ea3ng c\u00e1o (Google Adwords).<\/p>\n

D\u1ec5 nh\u1ea5t l\u00e0 nh\u00ecn v\u00e0o ph\u00ed qu\u1ea3ng c\u00e1o tr\u1ea3 cho t\u1eebng c\u00fa click chu\u1ed9t \u2013 PPC (pay-per-click). S\u1ef1 c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng t\u00ecm ki\u1ebfm (search engine) r\u1ea5t cao. N\u1ebfu b\u1ea1n kh\u00f4ng c\u00f3 \u0111\u1ee7 ti\u1ec1n \u0111\u1ec3 t\u00ean c\u00f4ng ty b\u1ea1n n\u1eb1m \u1edf v\u1ecb tr\u00ed \u0111\u1ea7u ti\u00ean trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm th\u00ec b\u1ea1n c\u00f3 n\u00ean ti\u1ebfp t\u1ee5c nu\u00f4i \u00fd \u0111\u1ecbnh b\u01b0\u1edbc ch\u00e2n v\u00e0o th\u1ecb tr\u01b0\u1eddng n\u00e0y kh\u00f4ng?<\/p>\n

\u0110\u1eebng b\u1ecf cu\u1ed9c s\u1edbm th\u1ebf. Nhi\u1ec1u nh\u00e0 qu\u1ea3ng c\u00e1o PPC \u0111ang m\u1eafc c\u00f9ng m\u1ed9t sai l\u1ea7m m\u00e0 c\u00e1c nh\u00e0 kh\u1edfi nghi\u1ec7p kinh doanh online th\u01b0\u1eddng m\u1eafc ph\u1ea3i: h\u1ecd h\u01b0\u1edbng \u0111\u1ebfn m\u1ed9t th\u1ecb tr\u01b0\u1eddng qu\u00e1 r\u1ed9ng. H\u1ecd chi ra m\u1ed9t \u0111\u1ed1ng ti\u1ec1n \u0111\u1ec3 t\u00ean m\u00ecnh \u0111\u01b0\u1ee3c n\u1eb1m \u0111\u1ea7u ti\u00ean trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a nh\u1eefng t\u1eeb kh\u00f3a kh\u00f4ng li\u00ean quan tr\u01b0\u0323c ti\u00ea\u0301p t\u01a1\u0301i sa\u0309n ph\u00e2\u0309m ho\u0103\u0323c di\u0323ch vu\u0323 ma\u0300 ho\u0323 cung c\u00e2\u0301p d\u00e2\u0303n t\u01a1\u0301i chuy\u00ea\u0309n \u0111\u00f4\u0309i online kh\u00f4ng cao.<\/p>\n

B\u1ea1n c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng c\u00e1c l\u1ee3i \u00edch c\u1ee7a PPC v\u1edbi \u0111i\u1ec1u ki\u1ec7n b\u1ea1n \u0111\u00e3 t\u00ecm ra m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 s\u1ed1ng s\u00f3t \u0111\u01b0\u1ee3c ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 sa l\u1ea7y v\u00e0o m\u1ed9t doanh nghi\u1ec7p online kh\u00f4ng c\u00f3 ti\u1ec1m n\u0103ng.<\/p>\n

S\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 Google Adwords Keyword mi\u1ec5n ph\u00ed \u0111\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c s\u1ed1 l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm h\u1eb1ng th\u00e1ng c\u1ee7a c\u00e1c t\u1eeb kh\u00f3a, v\u00e0 c\u00e1c c\u00f4ng ty \u0111ang b\u1ecf ra bao nhi\u00eau ti\u1ec1n \u0111\u1ec3 t\u00ean c\u1ee7a h\u1ecd xu\u1ea5t hi\u1ec7n trong top \u0111\u1ea7u k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm.<\/p>\n

\u0110\u1ec3 l\u00e0m vi\u1ec7c n\u00e0y, h\u00e3y \u0111\u00e1nh d\u1ea5u v\u00e0o c\u00e1c m\u1ee5c li\u00ean quan \u0111\u1ebfn th\u1ecb tr\u01b0\u1eddng ng\u00e1ch m\u00e0 b\u1ea1n \u0111ang nh\u1eafm t\u1edbi. Xem x\u00e9t c\u00e1c m\u1ee5c Cu\u0323m t\u01b0\u0300 ti\u0300m ki\u00ea\u0301m, s\u00f4\u0301 l\u00e2\u0300n ti\u0300m ki\u00ea\u0301m trung bi\u0300nh tha\u0301ng, ca\u0323nh tranh, gia\u0301 th\u00e2\u0300u \u0111\u01b0\u01a1\u0323c \u0111\u00ea\u0300 xu\u00e2\u0301t va\u0300 ty\u0309 l\u00ea\u0323 hi\u00ea\u0309n thi\u0323 qua\u0309ng ca\u0301o.<\/p>\n

Ph\u00e2n lo\u1ea1i nh\u1eefng c\u1ed9t b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm theo Keywords, Estimated Ad Position, Estimated Average Cost per Click, and Global Monthly Search Volume.<\/p>\n

\"Google<\/p>\n

Google Adwords Keyword \u2013 C\u00f4ng c\u1ee5 tuy\u1ec7t v\u1eddi \u0111\u1ec3 b\u1ea1n \u0111\u00e1nh gi\u00e1 v\u00e0 c\u00e2n nh\u1eafc l\u1ef1a ch\u1ecdn c\u00e1c t\u1eeb kh\u00f3a hi\u1ec7u qu\u1ea3 \u0111\u1ec3 qu\u1ea3ng c\u00e1o.<\/p>\n<\/div>\n

B\u1ea1n s\u1ebd nh\u00ecn th\u1ea5y m\u1ed9t danh s\u00e1ch nh\u1eefng t\u1eeb kh\u00f3a t\u01b0\u01a1ng t\u1ef1 v\u1edbi nh\u1eefng t\u1eeb kh\u00f3a b\u1ea1n \u0111\u00e3 \u0111i\u1ec1n v\u00e0o. Ti\u1ebfp theo, b\u1ea1n s\u1ebd th\u1ea5y Chi ph\u00ed cho m\u1ed7i Click chu\u1ed9t \u2013 CPC (Cost per Click) c\u1ee7a ba v\u1ecb tr\u00ed \u0111\u1ea7u ti\u00ean tr\u00ean trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm. (\u0110\u1ec3 xem CPC c\u1ee7a nh\u1eefng t\u1eeb kh\u00f3a \u1edf v\u1ecb tr\u00ed th\u1ea5p h\u01a1n, xem m\u1ee5c CPC bids of 25 cents)<\/p>\n

B\u1ea1n c\u00f3 th\u1ec3 s\u1ebd kh\u00f4ng c\u1ea1nh tranh \u0111\u01b0\u1ee3c trong th\u1ecb tr\u01b0\u1eddng n\u1ebfu t\u1ea5t c\u1ea3 c\u00e1c t\u1eeb kh\u00f3a trong c\u00e1c l\u0129nh v\u1ef1c b\u1ea1n ch\u1ecdn \u0111\u1ec1u g\u1ea7n b\u1eb1ng $1. N\u1ebfu t\u1ea5t c\u1ea3 c\u00e1c c\u00f4ng ty \u0111\u1ec1u mu\u1ed1n tr\u1ea3 1 dollar cho m\u1ed7i click th\u00ec t\u01b0\u01a1ng \u1ee9ng ch\u00fang ta \u0111ang tr\u1ea3 $100 cho m\u1ed7i kh\u00e1ch h\u00e0ng. L\u00fac n\u00e0y, h\u00e3y xem x\u00e9t hai kh\u1ea3 n\u0103ng sau \u0111\u00e2y:<\/p>\n

    \n
  1. Th\u1ecb tr\u01b0\u1eddng b\u00e3o h\u00f2a. H\u00e3y tr\u00e1nh xa d\u00f9 cho th\u1ecb tr\u01b0\u1eddng c\u00f3 h\u1ea5p d\u1eabn th\u1ebf n\u00e0o, nh\u01b0ng chi ph\u00ed qu\u00e1 l\u1edbn v\u00e0 b\u1ea1n c\u0169ng kh\u00f4ng c\u00f3 nhi\u1ec1u kinh nghi\u1ec7m \u0111\u1ec3 c\u1ea1nh tranh.<\/span><\/li>\n
  2. Th\u1ecb tr\u01b0\u1eddng qu\u00e1 r\u1ed9ng \u0111\u1ec3 \u0111\u01b0\u1ee3c xem l\u00e0 th\u1ecb tr\u01b0\u1eddng ng\u00e1ch ngay t\u1eeb \u0111\u1ea7u. Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, h\u00e3y thu h\u1eb9p \u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n l\u1ea1i \u0111\u1ec3 h\u01b0\u1edbng t\u1edbi m\u1ed9t th\u1ecb tr\u01b0\u1eddng ng\u00e1ch. H\u00e3y xem x\u00e9t k\u1ef9 danh s\u00e1ch c\u00e1c \u201cc\u1ee5m\u201d t\u1eeb kh\u00f3a c\u1ee7a c\u00f9ng l\u0129nh v\u1ef1c b\u1ea1n \u0111ang quan t\u00e2m. Nghi\u00ean c\u1ee9u s\u00e2u h\u01a1n c\u00e1c t\u1eeb kh\u00f3a n\u00e0y v\u00e0 c\u00e1c s\u1ed1 li\u1ec7u. Qu\u00e1 tr\u00ecnh l\u1ecdc n\u00e0y l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng \u0111\u1ec3 t\u00ecm ra th\u1ecb tr\u01b0\u1eddng ng\u00e1ch ti\u1ec1m n\u0103ng.<\/span><\/li>\n<\/ol>\n

    B\u1ea1n c\u00f3 th\u1ec3 c\u1ea1nh tranh \u0111\u01b0\u1ee3c trong th\u1ecb tr\u01b0\u1eddng n\u00e0y n\u1ebfu:<\/p>\n

      \n
    • C\u00f3 nhi\u1ec1u t\u1eeb kh\u00f3a v\u1edbi gi\u00e1 c\u1ea3 h\u1ee3p l\u00fd (b\u1eb1ng ho\u1eb7c d\u01b0\u1edbi $0.25) trong top ba.<\/span><\/li>\n
    • C\u00f3 nhi\u1ec1u t\u1eeb kh\u00f3a gi\u00e1 h\u1ee3p l\u00fd \u1edf v\u1ecb tr\u00ed th\u1ea5p h\u01a1n nh\u01b0ng v\u1eabn l\u00e0 \u1edf trang \u0111\u1ea7u.<\/span><\/li>\n
    • Nh\u1eefng t\u1eeb kh\u00f3a v\u1edbi m\u1ee9c gi\u00e1 h\u1ee3p l\u00fd cho ta th\u1ea5y \u00fd \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi t\u00ecm ki\u1ebfm \u2013 t\u1eeb \u0111\u00f3 b\u1ea1n c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh v\u1ea5n \u0111\u1ec1 ng\u01b0\u1eddi d\u00f9ng \u0111ang g\u1eb7p ph\u1ea3i v\u00e0 \u0111ang t\u00ecm c\u00e1ch gi\u1ea3i quy\u1ebft.<\/span><\/li>\n
    • C\u1ed9ng c\u00e1c k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm h\u00e0ng th\u00e1ng l\u1ea1i v\u00e0 \u0111\u01b0\u1ee3c m\u1ed9t con s\u1ed1 \u0111\u00e1ng k\u1ec3, c\u00f3 th\u1ec3 l\u00ean \u0111\u1ebfn v\u00e0i ng\u00e0n.<\/span><\/li>\n<\/ul>\n

      \u0110\u00e2y l\u00e0 nh\u1eefng d\u1ea5u hi\u1ec7u cho th\u1ea5y b\u1ea1n \u0111\u00e3 t\u00ecm th\u1ea5y m\u1ed9t th\u1ecb tr\u01b0\u1eddng ng\u00e1ch \u0111\u1ea7y ti\u1ec1m n\u0103ng. B\u1ea1n n\u00ean t\u00ecm hi\u1ec3u s\u1ef1 c\u1ea1nh tranh c\u1ee7a c\u00e1c c\u00f4ng ty trong th\u1ecb tr\u01b0\u1eddng n\u00e0y tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh c\u00f3 n\u00ean b\u01b0\u1edbc ch\u00e2n v\u00e0o hay kh\u00f4ng.<\/p>\n

      \u0110\u1ec3 nghi\u00ean c\u1ee9u m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh c\u1ee7a th\u1ecb tr\u01b0\u1eddng th\u00ec Google Keyword l\u00e0 c\u00f4ng c\u1ee5 t\u1ed1t nh\u1ea5t. B\u1ea1n h\u00e3y \u0111\u1ecdc k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm v\u00e0 Google t\u1eebng c\u00e1i, xem x\u00e9t c\u00e1c c\u00f4ng ty b\u1ecf ti\u1ec1n \u0111\u1ec3 t\u00ean h\u1ecd xu\u1ea5t hi\u1ec7n \u1edf v\u1ecb tr\u00ed \u0111\u1ea7u ti\u00ean, tr\u00ean k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean. Khi b\u1ea1n nghi\u00ean c\u1ee9u danh s\u00e1ch n\u00e0y, b\u1ea1n s\u1ebd nh\u1eadn ra m\u1ed9t xu h\u01b0\u1edbng \u2013 nh\u1eefng c\u00e1i t\u00ean website l\u1eb7p \u0111i l\u1eb7p l\u1ea1i. Nh\u1eefng website n\u00e0y s\u1ebd l\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh l\u1edbn nh\u1ea5t c\u1ee7a b\u1ea1n b\u1edfi ch\u1ec9 nh\u1eefng c\u00f4ng ty ho\u1ea1t \u0111\u1ed9ng nghi\u00eam t\u00fac m\u1edbi ch\u1ecbu chi ti\u1ec1n \u0111\u1ec3 \u0111\u01b0\u1ee3c xu\u1ea5t hi\u1ec7n trong top \u0111\u1ea7u k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm.<\/p>\n

      Khi b\u1ea1n gh\u00e9 th\u0103m nh\u1eefng website n\u00e0y, b\u1ea1n s\u1ebd bi\u1ebft \u0111\u01b0\u1ee3c ch\u00fang \u0111ang b\u00e1n c\u00e1i g\u00ec v\u00e0 kinh doanh ra sao.<\/p>\n

      T\u1ed1t h\u01a1n h\u1ebft l\u00e0 b\u1ea1n n\u00ean l\u1eadp m\u1ed9t b\u1ea3ng t\u00ednh (spreadsheet) \u0111\u1ec3 ghi l\u1ea1i t\u1ea5t c\u1ea3 c\u00e1c th\u00f4ng tin n\u00e0y. Kh\u00f4ng c\u1ea7n ph\u1ea3i ghi l\u1ea1i m\u1ecdi chi ti\u1ebft, nh\u01b0ng c\u1ea7n ghi ch\u00fa \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a t\u1eebng website.<\/p>\n

      Ngay khi \u0111\u00e3 c\u00f3 \u00fd t\u01b0\u1edfng kinh doanh online, h\u00e3y \u0111\u1eb7t ra cho m\u00ecnh nh\u1eefng c\u00e2u h\u1ecfi sau:<\/p>\n

        \n
      • L\u00e0m th\u1ebf n\u00e0o doanh nghi\u1ec7p c\u1ee7a m\u00ecnh h\u00f2a h\u1ee3p \u0111\u01b0\u1ee3c v\u1edbi s\u1ef1 c\u1ea1nh tranh trong th\u1ecb tr\u01b0\u1eddng n\u00e0y?<\/span><\/li>\n
      • Li\u1ec7u c\u00f3 ch\u1ed7 cho m\u00ecnh trong th\u1ecb tr\u01b0\u1eddng n\u00e0y kh\u00f4ng?<\/span><\/li>\n
      • C\u00f3 ch\u1ed7 tr\u1ed1ng n\u00e0o trong th\u1ecb tr\u01b0\u1eddng m\u00e0 m\u00ecnh c\u00f3 th\u1ec3 chen ch\u00e2n v\u00e0o kh\u00f4ng?<\/span><\/li>\n
      • Trong th\u1ecb tr\u01b0\u1eddng n\u00e0y, ng\u01b0\u1eddi d\u00f9ng \u0111ang ch\u1ecbu chi ti\u1ec1n hay h\u1ecd ch\u1ec9 mu\u1ed1n m\u1ecdi th\u1ee9 mi\u1ec5n ph\u00ed?<\/span><\/li>\n
      • L\u00e0m sao \u0111\u1ec3 website c\u1ee7a m\u00ecnh t\u1ed1t h\u01a1n nh\u1eefng website kia?<\/span><\/li>\n<\/ul>\n

        \u0110\u00e2y l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p nhanh ch\u00f3ng, h\u1eefu hi\u1ec7u \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 th\u1ecb tr\u01b0\u1eddng ng\u00e1ch c\u1ee7a b\u1ea1n, nh\u01b0ng n\u00f3 d\u1ef1a tr\u00ean chi ph\u00ed m\u00e0 c\u00e1c c\u00f4ng ty c\u00f3 th\u1eadt tr\u00ean th\u1ecb tr\u01b0\u1eddng \u0111ang b\u1ecf ra \u0111\u1ec3 c\u1ea1nh tranh. Li\u1ec7u nh\u1eefng con s\u1ed1 n\u00e0y c\u00f3 tr\u00e1nh cho b\u1ea1n kh\u1ecfi quy\u1ebft \u0111\u1ecbnh sai l\u1ea7m nh\u1ea5t trong kinh doanh online kh\u00f4ng?<\/p>\n

        B\u00e0i li\u00ean quan: [C\u00f4ng c\u1ee5] Th\u01b0\u1edbc \u0111o hi\u1ec7u qu\u1ea3 \u0111\u1ea7u t\u01b0 trong Marketing Online<\/em><\/p>\n

        Ngu\u1ed3n: Entrepreneur.com<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

        Sai l\u1ea7m l\u1edbn nh\u1ea5t c\u1ee7a c\u00e1c c\u00f4ng ty kinh doanh online khi m\u1edbi b\u1eaft \u0111\u1ea7u kh\u1edfi nghi\u1ec7p \u0111\u00f3 l\u00e0 nh\u1eafm \u0111\u1ebfn th\u1ecb tr\u01b0\u1eddng qu\u00e1 r\u1ed9ng. C\u00e1c doanh nghi\u1ec7p internet th\u00e0nh c\u00f4ng l\u00e0 nh\u1edd v\u00e0o vi\u1ec7c x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c ph\u00e2n kh\u00fac nho\u0309 nh\u01b0ng ti\u00ea\u0300m n\u0103ng v\u00e0 t\u1eadp trung to\u00e0n b\u1ed9 ngu\u1ed3n l\u1ef1c v\u00e0o th\u1ecb tr\u01b0\u1eddng ng\u00e1ch […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56754"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=56754"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56754\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=56754"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=56754"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=56754"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}