{"id":56757,"date":"2023-12-20T19:33:41","date_gmt":"2023-12-20T12:33:41","guid":{"rendered":"https:\/\/masterskills.org\/blog\/ban-da-biet-cach-doc-bao-cao-phan-tich-seo.html"},"modified":"2023-12-20T19:33:41","modified_gmt":"2023-12-20T12:33:41","slug":"ban-da-biet-cach-doc-bao-cao-phan-tich-seo","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/ban-da-biet-cach-doc-bao-cao-phan-tich-seo.html","title":{"rendered":"[B\u1ea1n \u0111\u00e3 bi\u1ebft] C\u00e1ch \u0111\u1ecdc b\u00e1o c\u00e1o ph\u00e2n t\u00edch SEO"},"content":{"rendered":"<div id=\"test\">Theo d\u00f5i vi\u1ec7c ph\u00e2n t\u00edch website c\u1ee7a b\u1ea1n kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 s\u1ef1 n\u1ed7 l\u1ef1c \u201cthi\u1ebft l\u1eadp v\u00e0 l\u00e3ng qu\u00ean n\u00f3\u201d. L\u00e0 m\u1ed9t chuy\u00ean gia, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 h\u1eb1ng n\u0103m b\u1ea1n \u0111\u00e1nh gi\u00e1 l\u1ea1i nh\u1eefng d\u1eef li\u1ec7u \u0111\u00e3 theo d\u00f5i, nh\u1ea5t l\u00e0 khi nh\u1eafc \u0111\u1ebfn SEO. B\u1edfi v\u00ec m\u1ed7i n\u0103m Google th\u01b0\u1eddng xuy\u00ean c\u1eadp nh\u1eadt c\u00e1c thu\u1eadt to\u00e1n (v\u1ec1 m\u1eb7t k\u0129 thu\u1eadt th\u00ec h\u01a1n 500 l\u1ea7n, nh\u01b0ng ch\u1ec9 c\u00f3 ba ho\u1eb7c b\u1ed1n l\u1ea7n trong s\u1ed1 \u0111\u00f3 l\u00e0 \u0111\u1ee7 l\u1edbn \u0111\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn trang web c\u1ee7a b\u1ea1n), cho n\u00ean c\u00e1c d\u1eef li\u1ec7u quan tr\u1ecdng c\u00f3 th\u1ec3 s\u1ebd thay \u0111\u1ed5i. Trong th\u1ef1c t\u1ebf, c\u00f3 th\u1ec3 s\u1ebd b\u1ecb thi\u1ebfu m\u1ed9t v\u00e0i s\u1ed1 li\u1ec7u c\u1ea7n thi\u1ebft.<\/p>\n<p>Ph\u1ea7n l\u1edbn c\u00e1c s\u1ed1 li\u1ec7u c\u1ee7a b\u1ea1n s\u1ebd \u0111\u1ebfn t\u1eeb Google Analytics. \u0110i\u1ec1u n\u00e0y kh\u00f4ng \u00e1m ch\u1ec9 c\u00e1c b\u00e1o c\u00e1o c\u1ee7a Bing hay b\u1ea5t k\u00ec d\u1eef li\u1ec7u t\u1eeb c\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i n\u00e0o cung c\u1ea5p l\u00e0 kh\u00f4ng quan tr\u1ecdng, nh\u01b0ng Google l\u00e0 m\u1ed9t trong nh\u1eefng s\u1ed1 li\u1ec7u quan tr\u1ecdng nh\u1ea5t cho vi\u1ec7c ki\u1ec3m tra h\u00e0ng tu\u1ea7n.<\/p>\n<div id=\"attachment_1734\" style=\"width: 535px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1734\" alt=\"Google Analytics l\u00e0 m\u1ed9t trong nh\u1eefng gi\u1ea3i ph\u00e1p ph\u00e2n t\u00edch trang web m\u1ea1nh m\u1ebd nh\u1ea5t tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 l\u00e0 c\u00f4ng c\u1ee5 kh\u00f4ng th\u1ec3 thi\u1ebfu \u0111\u1ed1i v\u1edbi m\u1ed9t ng\u01b0\u1eddi l\u00e0m marketing online.\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2023\/12\/google-analytics-1.jpg\" width=\"525\" height=\"393\" title=\"google-analytics-1\"><\/p>\n<p class=\"wp-caption-text\">Google Analytics l\u00e0 m\u1ed9t trong nh\u1eefng gi\u1ea3i ph\u00e1p ph\u00e2n t\u00edch trang web m\u1ea1nh m\u1ebd nh\u1ea5t tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 l\u00e0 c\u00f4ng c\u1ee5 kh\u00f4ng th\u1ec3 thi\u1ebfu \u0111\u1ed1i v\u1edbi m\u1ed9t ng\u01b0\u1eddi l\u00e0m marketing online.<\/p>\n<\/div>\n<p>N\u0103m b\u00e1o c\u00e1o d\u01b0\u1edbi \u0111\u00e2y \u0111\u1ec1u \u0111\u01b0\u1ee3c t\u00ecm th\u1ea5y tr\u00ean Google Analytics v\u00e0 \u0111\u01b0\u1ee3c li\u1ec7t k\u00ea theo th\u1ee9 t\u1ef1 \u0111\u1ec3 vi\u1ec7c ki\u1ec3m tra \u0111\u01b0\u1ee3c d\u1ec5 hi\u1ec3u nh\u1ea5t:<\/p>\n<p><strong>1. Ngu\u1ed3n l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp.<\/strong><br \/>\nB\u00e1o c\u00e1o n\u00e0y s\u1ebd cho b\u1ea1n bi\u1ebft \u0111\u01b0\u1ee3c nh\u1eefng ng\u01b0\u1eddi \u0111\u1ebfn trang web c\u1ee7a b\u1ea1n l\u00e0 ai v\u00e0 l\u00e0m th\u1ebf n\u00e0o m\u00e0 h\u1ecd t\u00ecm th\u1ea5y website c\u1ee7a b\u1ea1n.<br \/>\nVi\u1ec7c n\u00e0y n\u00ean \u0111\u01b0\u1ee3c ki\u1ec3m tra h\u00e0ng tu\u1ea7n. \u0110i\u1ec1u tuy\u1ec7t v\u1eddi t\u1eeb b\u00e1o c\u00e1o n\u00e0y l\u00e0 n\u00f3 s\u1ebd cho b\u1ea1n th\u1ea5y t\u1ea5t c\u1ea3 c\u00e1c lo\u1ea1i d\u1eef li\u1ec7u c\u00f9ng m\u1ed9t l\u00fac \u0111\u1ec3 b\u1ea1n c\u00f3 m\u1ed9t c\u00e1i nh\u00ecn t\u1ed5ng th\u1ec3 nhanh h\u01a1n (v\u00ec v\u1eady vi\u1ec7c ki\u1ec3m tra h\u00e0ng tu\u1ea7n l\u00e0 ho\u00e0n to\u00e0n h\u1eefu \u00edch). V\u00ed d\u1ee5, b\u1ea1n c\u00f3 th\u1ec3 xem c\u00e1c t\u1eeb kh\u00f3a v\u00e0 c\u1ee5m t\u1eeb m\u00e0 m\u1ecdi ng\u01b0\u1eddi \u0111ang s\u1eed d\u1ee5ng th\u00f4ng qua c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm c\u0169ng nh\u01b0 li\u00ean k\u1ebft thu h\u00fat l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp. N\u1ebfu c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c ngu\u1ed3n l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp n\u00e0o t\u1ed1t h\u01a1n th\u00ec b\u1ea1n s\u1ebd quy\u1ebft \u0111\u1ecbnh \u0111\u1ea7u t\u01b0 ngu\u1ed3n l\u1ef1c v\u00e0o \u0111\u00f3, nh\u1eb1m mang l\u1ea1i s\u1ef1 th\u00e0nh c\u00f4ng l\u1edbn nh\u1ea5t.<\/p>\n<p>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u1ea3i thi\u1ec7n b\u00e1o c\u00e1o n\u00e0y: b\u1ea1n s\u1ebd th\u01b0\u1eddng l\u00e0m t\u1ed1t m\u1ed9t trong nh\u1eefng n\u1ed7 l\u1ef1c marketing l\u00e0 l\u00e0m t\u0103ng l\u01b0\u1ee3ng truy c\u1eadp nhi\u1ec1u nh\u1ea5t, nh\u01b0ng ph\u1ea3i mang l\u1ea1i cho b\u1ea1n m\u1ed9t t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao nh\u1ea5t. C\u1ea3 hai \u0111\u1ec1u quan tr\u1ecdng, v\u00ec v\u1eady \u0111\u00e2y l\u00e0 m\u1ed9t \u00fd t\u01b0\u1edfng t\u1ed1t \u0111\u1ec3 bi\u1ebft k\u1ebft qu\u1ea3 t\u1eebng ch\u00e0o h\u00e0ng \u0111\u1ebfn t\u1eeb \u0111\u00e2u v\u00e0 b\u1ea1n s\u1ebd t\u1eadp trung v\u00e0o n\u01a1i \u0111\u00f3. N\u1ebfu b\u1ea1n ki\u1ec3m tra m\u1ed7i tu\u1ea7n b\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u ph\u00e1t huy nh\u1eefng g\u00ec \u0111\u00e3 l\u00e0m t\u1ed1t trong tu\u1ea7n qua \u0111\u1ec3 t\u1ea1o ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3. \u0110\u1ed3ng th\u1eddi khi c\u00f3 m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 thay \u0111\u1ed5i, b\u1ea1n s\u1ebd bi\u1ebft v\u1ec1 n\u00f3 v\u00e0 c\u00f3 th\u1ec3 thay \u0111\u1ed5i c\u00e1c chi\u1ebfn l\u01b0\u1ee3c k\u1ecbp th\u1eddi sao cho ph\u00f9 h\u1ee3p.<\/p>\n<p>T\u00f4i c\u0169ng khuy\u00ean b\u1ea1n n\u00ean s\u1eed d\u1ee5ng Google Analytics Intelligence Events \u0111\u1ec3 gi\u00fap b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng th\u00f4ng b\u00e1o v\u00e0 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp website m\u00ecnh. Vi\u1ec7c c\u00e0i \u0111\u1eb7t n\u00f3 r\u1ea5t d\u1ec5 d\u00e0ng v\u00e0 k\u00ec v\u1ecdng s\u1ebd t\u1ea1o ra m\u1ed9t th\u1ebf gi\u1edbi kh\u00e1c bi\u1ec7t.<\/p>\n<p><strong>2. B\u00e1o c\u00e1o s\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb (impression)<\/strong><br \/>\nB\u00e1o c\u00e1o n\u00e0y \u0111\u1ec1 c\u1eadp \u0111\u1ebfn s\u1ed1 l\u1ea7n URL t\u1eeb website c\u1ee7a b\u1ea1n xu\u1ea5t hi\u1ec7n trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean v\u00e0 cho nh\u1eefng l\u1ea7n truy v\u1ea5n.<br \/>\nB\u00e1o c\u00e1o s\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb kh\u00f4ng ph\u1ea3i lu\u00f4n lu\u00f4n \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t s\u1ed1 li\u1ec7u quan tr\u1ecdng (ch\u1eafc ch\u1eafn kh\u00f4ng thu\u1ed9c top 5), b\u1edfi n\u00f3 kh\u00f4ng th\u1ec3 hi\u1ec7n c\u00f3 bao nhi\u00eau ng\u01b0\u1eddi nh\u1ea5n chu\u1ed9t qua trang web c\u1ee7a b\u1ea1n, nh\u01b0ng b\u00e2y gi\u1edd \u0111i\u1ec1u quan tr\u1ecdng m\u00e0 ch\u00fang ta c\u1ea7n bi\u1ebft l\u00e0 c\u00f3 bao nhi\u00eau ng\u01b0\u1eddi \u0111ang t\u00ecm ki\u1ebfm m\u1ed9t t\u1eeb kh\u00f3a t\u00ecm ki\u1ebfm c\u1ee5 th\u1ec3.<\/p>\n<p>B\u1ed5 sung: b\u00e1o c\u00e1o truy v\u1ea5n SEO cho th\u1ea5y c\u00e1c truy v\u1ea5n t\u00ecm ki\u1ebfm c\u1ee7a Google t\u1ea1o ra nh\u1eefng l\u1ea7n hi\u1ec3n th\u1ecb URL website c\u1ee7a b\u1ea1n cao nh\u1ea5t. B\u1ea1n kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i ki\u1ec3m tra h\u00e0ng ng\u00e0y, nh\u01b0ng \u0111\u00e2y l\u00e0 m\u1ed9t b\u00e1o c\u00e1o c\u1ef1c k\u00ec h\u1eefu \u00edch cho website b\u1ea1n, v\u00ec v\u1eady \u0111\u1eebng n\u00ean b\u1ecf qua n\u00f3 nh\u00e9.<\/p>\n<p>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u1ea3i thi\u1ec7n b\u00e1o c\u00e1o n\u00e0y: nh\u00ecn v\u00e0o c\u00e1c con s\u1ed1 s\u1ebd gi\u00fap b\u1ea1n t\u1ed1i \u01b0u h\u00f3a website. N\u1ebfu c\u1ee5m t\u1eeb t\u00ecm ki\u1ebfm c\u1ee5 th\u1ec3 \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng t\u1ed1t cho website c\u1ee7a b\u1ea1n, th\u00ec h\u00e3y ti\u1ebfp t\u1ee5c nh\u1eafm t\u1edbi m\u1ee5c ti\u00eau trong n\u1ed9i dung website v\u00e0 trong n\u1ed7 l\u1ef1c t\u00ecm ki\u1ebfm tr\u1ea3 ph\u00ed. \u0110i\u1ec1u n\u00e0y s\u1ebd thay \u0111\u1ed5i t\u1eeb tu\u1ea7n n\u00e0y sang tu\u1ea7n kh\u00e1c, do \u0111\u00f3 vi\u1ec7c \u0111\u1ec3 m\u1eaft li\u00ean t\u1ee5c v\u00e0o b\u00e1o c\u00e1o n\u00e0y l\u00e0 m\u1ed9t ch\u00eca kh\u00f3a th\u00e0nh c\u00f4ng.<\/p>\n<p><strong>3. B\u00e1o c\u00e1o chuy\u1ec3n \u0111\u1ed5i m\u1ee5c ti\u00eau.<\/strong><br \/>\nChuy\u1ec3n \u0111\u1ed5i m\u1ee5c ti\u00eau l\u00e0 nh\u1eefng g\u00ec s\u1ebd x\u1ea3y ra khi m\u1ed9t ng\u01b0\u1eddi n\u00e0o \u0111\u00f3 ho\u00e0n th\u00e0nh m\u1ed9t m\u1ee5c ti\u00eau m\u00e0 b\u1ea1n \u0111\u00e3 \u0111\u1eb7t ra (\u0111\u0103ng k\u00ed v\u00e0o blog c\u1ee7a b\u1ea1n, mua m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3\u2026).<\/p>\n<p>B\u00e1o c\u00e1o n\u00e0y s\u1ebd cho b\u1ea1n bi\u1ebft c\u00f3 bao nhi\u00eau ng\u01b0\u1eddi \u0111ang chuy\u1ec3n \u0111\u1ed5i v\u00e0 l\u00e0m th\u1ebf n\u00e0o, t\u1ea1i sao h\u1ecd \u0111ang chuy\u1ec3n \u0111\u1ed5i. N\u00f3i c\u00e1ch kh\u00e1c, b\u1ea1n c\u00f3 th\u1ec3 xem nh\u1eefng n\u1ed7 l\u1ef1c qu\u1ea3ng c\u00e1o, n\u1ed9i dung, landingpage\u2026 \u0111ang l\u00e0m vi\u1ec7c v\u00e0 nh\u1eefng ph\u1ea7n n\u00e0o b\u1ecb th\u1ea5t b\u1ea1i. Sau t\u1ea5t c\u1ea3, vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i l\u00e0 m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng c\u1ee7a b\u1ea1n, l\u00e0 l\u00ed do m\u00e0 b\u1ea1n l\u00e0m vi\u1ec7c r\u1ea5t ch\u0103m ch\u1ec9 tr\u00ean website c\u1ee7a m\u00ecnh v\u00e0 l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft nh\u1ea5t trong trong kinh doanh.<\/p>\n<p>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u1ea3i thi\u1ec7n b\u00e1o c\u00e1o n\u00e0y: l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u1ea1n c\u1ea3i thi\u1ec7n nh\u1eefng con s\u1ed1 v\u1ec1 t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, \u0111i\u1ec1u n\u00e0y ph\u1ee5 thu\u1ed9c v\u00e0o c\u00e1c c\u00e2u h\u1ecfi \u0111\u1eb7t ra tr\u00ean trang web. V\u00ed d\u1ee5, t\u1ec9 l\u1ec7 CTR c\u1ee7a n\u00fat CTA (Call To Action) s\u1ebd kh\u00e1c v\u1edbi t\u1ec9 l\u1ec7 CTR c\u1ee7a email. Tuy nhi\u00ean, c\u00f3 m\u1ed9t s\u1ed1 chi\u1ebfn thu\u1eadt s\u1ebd l\u00e0m vi\u1ec7c tr\u00ean b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n. Khi b\u1ea1n nh\u00f3m c\u00e1c trang l\u1ea1i v\u1edbi nhau th\u00e0nh c\u00e1c trang t\u01b0\u01a1ng t\u1ef1 (landingpage v\u1edbi b\u00e0i \u0111\u0103ng tr\u00ean blog v\u1edbi email\u2026) \u0111\u1ec3 t\u00ecm nh\u1eefng trang c\u00f3 t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao nh\u1ea5t. Sau \u0111\u00f3, xem x\u00e9t th\u1eadt k\u0129 nh\u1eefng trang \u0111\u00f3 v\u00e0 t\u00ecm ra xu h\u01b0\u1edbng c\u00f3 th\u1ec3 c\u1ea1nh tranh tr\u00ean c\u00e1c trang kh\u00e1c c\u1ee7a b\u1ea1n. \u0110i\u1ec1u n\u00e0y c\u00f3 v\u1ebb hi\u1ec3n nhi\u00ean, nh\u01b0ng \u0111\u00e2y l\u00e0 \u0111i\u1ec1u m\u00e0 nhi\u1ec1u c\u00f4ng ty ch\u1ec9 l\u00e0m m\u1ed9t \u0111\u1ebfn hai l\u1ea7n m\u1ed7i n\u0103m.<\/p>\n<p><strong>4. Quan \u0111i\u1ec3m b\u00e0i vi\u1ebft blog<\/strong><br \/>\n\u0110\u00e2y l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 c\u00f3 th\u1ec3 kh\u00f4ng \u0111\u00e1ng quan t\u00e2m v\u1edbi nhi\u1ec1u ng\u01b0\u1eddi t\u1ee9c th\u00ec, nh\u01b0ng n\u00f3 v\u1eabn r\u1ea5t quan tr\u1ecdng. N\u1ed9i dung l\u00e0 t\u1ea5t c\u1ea3 trong th\u1ebf gi\u1edbi SEO v\u00e0 v\u1edbi h\u1ea7u h\u1ebft c\u00e1c c\u00f4ng ty th\u00ec blog l\u00e0 gi\u1ea3i ph\u00e1p l\u1edbn nh\u1ea5t \u0111\u1ec3 tr\u00ecnh b\u00e0y n\u1ed9i dung. \u0110\u00e2y l\u00e0 th\u1ee9 h\u1ea1ng b\u00e0i vi\u1ebft khi\u1ebfn m\u1ecdi ng\u01b0\u1eddi tham gia v\u00e0o website c\u1ee7a b\u1ea1n, v\u00e0 c\u00f3 ph\u1ea3i n\u00f3 kh\u00f4ng c\u00f3 gi\u00e1 tr\u1ecb theo d\u00f5i ch\u1eb7t ch\u1ebd m\u1ed7i tu\u1ea7n? Vi\u1ec7c theo d\u00f5i nh\u1eefng con s\u1ed1 n\u00e0y s\u1ebd gi\u00fap b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c th\u00f4ng tin ph\u1ea3n h\u1ed3i v\u1ec1 b\u00e0i vi\u1ebft v\u00e0 nh\u1eefng b\u00e0i vi\u1ebft m\u00e0 \u0111\u1ed9c gi\u1ea3i th\u00edch \u0111\u1ecdc.<\/p>\n<p>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u1ea3i thi\u1ec7n b\u00e1o c\u00e1o n\u00e0y: vi\u1ec7c bi\u1ebft \u0111\u01b0\u1ee3c n\u1ed9i dung blog \u0111\u01b0\u1ee3c \u0111\u1ed9c gi\u1ea3 y\u00eau th\u00edch nh\u1ea5t s\u1ebd gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh k\u1ebf ho\u1ea1ch n\u1ed9i dung cho t\u01b0\u01a1ng lai, nh\u01b0ng \u0111\u1eebng qu\u00ean s\u1ef1 s\u00e1ng t\u1ea1o. B\u1ea1n n\u00ean xu\u1ea5t b\u1ea3n n\u1ed9i dung t\u1ed1i thi\u1ec3u ba l\u1ea7n m\u1ed7i tu\u1ea7n tr\u00ean blog c\u1ee7a m\u00ecnh, v\u00ec v\u1eady h\u00e3y th\u1eed nh\u1eefng \u0111i\u1ec1u m\u1edbi m\u1ebb kh\u00e1c. \u0110\u1ed1i t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n c\u0169ng s\u1ebd thay \u0111\u1ed5i theo th\u1eddi gian, do \u0111\u00f3 nh\u1eefng g\u00ec kh\u00f4ng th\u00e0nh c\u00f4ng trong qu\u00e1 kh\u1ee9 nh\u01b0ng trong t\u01b0\u01a1ng lai n\u00f3 c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n t\u1ed1t.<\/p>\n<p><strong>5. B\u00e1o c\u00e1o t\u1ec9 l\u1ec7 tho\u00e1t trang (bounce rate)<\/strong><br \/>\nT\u1ec9 l\u1ec7 tho\u00e1t trang cho bi\u1ebft m\u1ed9t kh\u00e1ch truy c\u1eadp s\u1ebd \u1edf l\u1ea1i bao l\u00e2u tr\u00ean website c\u1ee7a b\u1ea1n.<\/p>\n<p>B\u00e1o c\u00e1o n\u00e0y h\u1ea7u nh\u01b0 kh\u00f4ng t\u1ea1o ra m\u1ed9t danh s\u00e1ch c\u1ee5 th\u1ec3, b\u1edfi v\u00ec t\u1ec9 l\u1ec7 tho\u00e1t trang th\u01b0\u1eddng qu\u00e1 cao, nh\u01b0ng \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 c\u00e1c s\u1ed1 li\u1ec7u m\u00e0 b\u1ea1n th\u1ea5y l\u00e0 kh\u00f4ng ph\u00f9 h\u1ee3p. M\u1eb7c d\u00f9 d\u1eef li\u1ec7u c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 cao h\u01a1n m\u1ee9c k\u00ec v\u1ecdng, vi\u1ec7c xem tu\u1ea7n n\u00e0y sang tu\u1ea7n kh\u00e1c c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n qu\u1ea3n l\u00fd t\u1ed1t h\u01a1n nh\u1eefng g\u00ec \u0111ang ho\u1ea1t \u0111\u1ed9ng tr\u00ean website b\u1ea1n. T\u1ec9 l\u1ec7 tho\u00e1t trang th\u1ea5p h\u01a1n s\u1ebd t\u1ed1t cho website b\u1ea1n v\u00e0o tu\u1ea7n \u0111\u00f3. \u0110i\u1ec1u n\u00e0y th\u01b0\u1eddng t\u01b0\u01a1ng quan v\u1edbi s\u1ed1 li\u1ec7u b\u00e0i vi\u1ebft tr\u00ean blog c\u1ee7a b\u1ea1n.<\/p>\n<p>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u1ea3i thi\u1ec7n b\u00e1o c\u00e1o n\u00e0y: c\u1ea3i thi\u1ec7n t\u1ec9 l\u1ec7 tho\u00e1t trang l\u00e0 m\u1ed9t trong nh\u1eefng \u0111i\u1ec1u kh\u00f3 kh\u0103n h\u01a1n nh\u1eefng vi\u1ec7c m\u00e0 Webmaster ki\u1ec3m so\u00e1t. Tuy nhi\u00ean, c\u00e1c b\u01b0\u1edbc c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n d\u1eef li\u1ec7u c\u0169ng gi\u1ed1ng nh\u01b0 nhi\u1ec1u c\u00e1ch kh\u00e1c, h\u00e3y th\u1eed nghi\u1ec7m trong tu\u1ea7n \u0111\u1ec3 th\u1ea5y \u0111\u01b0\u1ee3c c\u00e1ch gi\u1eef ch\u00e2n kh\u00e1ch truy c\u1eadp l\u1ea1i website l\u00e2u h\u01a1n. N\u1ebfu b\u1ea1n l\u00e0m \u0111i\u1ec1u n\u00e0y qu\u00e1 th\u01b0\u1eddng xuy\u00ean th\u00ec con s\u1ed1 n\u00e0y c\u00f3 th\u1ec3 s\u1ebd kh\u00f4ng gi\u00fap b\u1ea1n c\u1ea3i thi\u1ec7n.<\/p>\n<p>\u0110\u1ec3 bi\u1ebft th\u00eam th\u00f4ng tin v\u1ec1 c\u00e1c b\u00e1o c\u00e1o kh\u00e1c \u0111\u01b0\u1ee3c t\u00ecm th\u1ea5y tr\u00ean Google Analytics, h\u00e3y truy c\u1eadp v\u00e0o trang h\u1ed7 tr\u1ee3 Google Analytics \u0111\u1ec3 xem t\u1ea5t c\u1ea3 c\u00e1c t\u00ednh n\u0103ng kh\u00e1c nhau v\u00e0 c\u00e1ch ho\u1ea1t \u0111\u1ed9ng c\u1ee7a ch\u00fang tr\u00ean website b\u1ea1n.<\/p>\n<p>Nh\u1eefng \u0111\u1ed9c gi\u1ea3 c\u1ee7a subiz.com \u0111\u00e1nh gi\u00e1 nh\u01b0 th\u1ebf n\u00e0o v\u1ec1 t\u1ea7m quan tr\u1ecdng c\u1ee7a nh\u1eefng b\u00e1o c\u00e1o \u1edf tr\u00ean? H\u00e3y chia s\u1ebb ngay v\u1edbi ch\u00fang t\u00f4i nh\u00e9!<\/p>\n<p>B\u00e0i li\u00ean quan: <em>H\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng Site Search trong Google Analytics<\/em><\/p>\n<p style=\"text-align: right\">Ngu\u1ed3n: Entrepreneur.com<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ph\u1ea7n l\u1edbn c\u00e1c s\u1ed1 li\u1ec7u c\u1ee7a b\u1ea1n s\u1ebd \u0111\u1ebfn t\u1eeb Google Analytics. \u0110i\u1ec1u n\u00e0y kh\u00f4ng \u00e1m ch\u1ec9 c\u00e1c b\u00e1o c\u00e1o c\u1ee7a Bing hay b\u1ea5t k\u00ec d\u1eef li\u1ec7u t\u1eeb c\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i n\u00e0o cung c\u1ea5p l\u00e0 kh\u00f4ng quan tr\u1ecdng, nh\u01b0ng Google l\u00e0 m\u1ed9t trong nh\u1eefng s\u1ed1 li\u1ec7u quan tr\u1ecdng nh\u1ea5t cho vi\u1ec7c ki\u1ec3m tra h\u00e0ng tu\u1ea7n.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56757"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=56757"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56757\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=56757"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=56757"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=56757"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}