{"id":56759,"date":"2023-12-20T19:34:38","date_gmt":"2023-12-20T12:34:38","guid":{"rendered":"https:\/\/masterskills.org\/blog\/cong-cu-thuoc-do-hieu-qua-dau-tu-trong-marketing-online.html"},"modified":"2023-12-20T19:34:38","modified_gmt":"2023-12-20T12:34:38","slug":"cong-cu-thuoc-do-hieu-qua-dau-tu-trong-marketing-online","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/cong-cu-thuoc-do-hieu-qua-dau-tu-trong-marketing-online.html","title":{"rendered":"[C\u00f4ng c\u1ee5] Th\u01b0\u1edbc \u0111o hi\u1ec7u qu\u1ea3 \u0111\u1ea7u t\u01b0 trong Marketing Online"},"content":{"rendered":"
T\u1ef7 l\u1ec7 ho\u00e0n v\u1ed1n \u0111\u1ea7u t\u01b0 \u2013 ROI (Return On Investment): t\u1ee9c l\u00e0 khi b\u1ea1n b\u1ecf ra 1 \u0111\u1ed3ng th\u00ec b\u1ea1n s\u1ebd thu v\u1ec1 \u0111\u01b0\u1ee3c bao nhi\u00eau \u0111\u1ed3ng l\u1ee3i nhu\u1eadn. Hay n\u00f3i c\u00e1ch kh\u00e1c, ROI t\u1ea1m hi\u1ec3u l\u00e0 hi\u1ec7u qu\u1ea3 \u0111\u1ea7u t\u01b0. X\u00e1c \u0111\u1ecbnh t\u1ef7 l\u1ec7 ROI c\u1ee7a qu\u00e1 tr\u00ecnh Marketing Online kh\u00f4ng ph\u1ea3i l\u00e0 vi\u1ec7c ng\u1ed3i t\u01b0\u1edfng t\u01b0\u1ee3ng c\u00e1c con s\u1ed1 m\u1ed9t c\u00e1ch m\u01a1 h\u1ed3.<\/p>\n

ROI l\u00e0 minh ch\u1ee9ng cho nh\u1eefng n\u1ed7 l\u1ef1c truy\u1ec1n th\u00f4ng b\u1ea1n \u0111ang l\u00e0m. Chi\u1ebfn d\u1ecbch n\u00e0y s\u1ebd gi\u00fap doanh nghi\u1ec7p b\u1ea1n t\u0103ng doanh s\u1ed1 g\u1ea5p \u0111\u00f4i, hay ch\u1ec9 l\u00e0 gi\u1ecdt n\u01b0\u1edbc nh\u1ecf xu\u1ed1ng b\u1ec3 l\u1edbn!<\/p>\n

V\u1eady, l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u1ea1n t\u00ednh to\u00e1n \u0111\u01b0\u1ee3c ROI m\u1ed9t c\u00e1ch tr\u1ef1c quan nh\u1ea5t. H\u00e3y th\u1eed \u00e1p d\u1ee5ng c\u00f4ng c\u1ee5 m\u00e0 Subiz gi\u1edbi thi\u1ec7u sau \u0111\u00e2y:<\/p>\n

<\/object><\/p>\n

Gi\u1ea3i ngh\u0129a:<\/strong><\/p>\n

    \n
  • Pay Per Click (PPC) l\u00e0 h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o t\u00ednh ti\u1ec1n khi m\u1ed9t kh\u00e1ch h\u00e0ng click v\u00e0o qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n (Google Adword, FacebookAd, Admicro, Eclick) \u0111\u1ec3 \u0111\u1ebfn m\u1ed9t trang web c\u1ee5 th\u1ec3 n\u00e0o \u0111\u00f3.<\/span><\/li>\n
  • Total Campaign Cost: t\u1ed5ng chi ph\u00ed b\u1ecf ra cho chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o.<\/span><\/li>\n
  • Responders: s\u1ed1 l\u01b0\u1ee3ng click m\u00e0 kh\u00e1ch h\u00e0ng \u0111\u00e3 nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n \u0111\u1ec3 xem th\u00f4ng tin chi ti\u1ebft h\u01a1n .<\/span><\/li>\n
  • Buyers: s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng \u0111\u00e3 mua s\u1eafm h\u00e0ng h\u00f3a sau khi click v\u00e0o qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n.<\/span><\/li>\n
  • Revenue Generated: doanh thu \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u1eeb nh\u1eefng buyer \u0111\u00e3 mua s\u1eafm.<\/span><\/li>\n
  • Profit: l\u00e0 l\u1ee3i nhu\u1eadn r\u00f2ng sau khi l\u1ea5y doanh thu \u0111\u1ea1t \u0111\u01b0\u1ee3c tr\u1eeb \u0111i chi ph\u00ed b\u1ecf ra cho m\u1ed9t chi\u1ebfn d\u1ecbch. C\u00e1ch t\u00ednh: Profit = Revenue Generated \u2013 Total Campaign Cost.<\/span><\/li>\n
  • Cost Per Responder: chi ph\u00ed b\u1ecf ra \u0111\u1ec3 c\u00f3 m\u1ed9t kh\u00e1ch h\u00e0ng click v\u00e0o qu\u1ea3ng c\u00e1o. C\u00e1ch t\u00ednh: Cost Per Responder = Total Campaign Cost \/ Responders.<\/span><\/li>\n
  • Cost Per Buyer: chi ph\u00ed b\u1ecf ra \u0111\u1ec3 c\u00f3 m\u1ed9t kh\u00e1ch h\u00e0ng mua s\u1eafm h\u00e0ng h\u00f3a sau khi h\u1ecd click v\u00e0o qu\u1ea3ng c\u00e1o. C\u00e1ch t\u00ednh: Cost Per Buyer = Total Campaign Cost \/ Buyers.<\/span><\/li>\n
  • Clicks Purchased: t\u1ed5ng s\u1ed1 l\u01b0\u1ee3ng click chu\u1ed9t \u0111\u00e3 tr\u1ea3 ph\u00ed khi kh\u00e1ch h\u00e0ng nh\u1ea5n v\u00e0o qu\u1ea3ng c\u00e1o. Clicks Purchased th\u00f4ng th\u01b0\u1eddng s\u1ebd b\u1eb1ng v\u1edbi Responders.<\/span><\/li>\n
  • Cost Per Click: chi ph\u00ed b\u1ecf ra cho m\u1ed7i l\u1ea7n nh\u1ea5p chu\u1ed9t v\u00e0o qu\u1ea3ng c\u00e1o c\u1ee7a kh\u00e1ch h\u00e0ng. C\u00e1ch t\u00ednh: Cost Per Click = Total Campaign Cost \/ Clicks Purchased.<\/span><\/li>\n
  • Conversion Rate: t\u1ec9 l\u1ec7 ph\u1ea7n tr\u0103m s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng mua s\u1eafm so v\u1edbi l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng \u0111\u00e3 click v\u00e0o qu\u1ea3ng c\u00e1o, hay c\u00f2n g\u1ecdi l\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u1ee7a qu\u1ea3ng c\u00e1o. C\u00e1ch t\u00ednh: Conversion Rate = Buyers \/ Responders.<\/span><\/li>\n
  • Average Buyer Purchase: gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng trung b\u00ecnh c\u1ee7a m\u1ed7i kh\u00e1ch h\u00e0ng. C\u00e1ch t\u00ednh: Average Buyer Purchase = Revenue Generated \/ Buyers.<\/span><\/li>\n<\/ul>\n

    Th\u1eadt tuy\u1ec7t v\u1eddi, ch\u1ec9 b\u1eb1ng c\u00e1ch n\u1eafm chi ti\u1ebft th\u00f4ng s\u1ed1 \u0111\u1ea7u v\u00e0o nh\u01b0 Chi ph\u00ed cho m\u1ed9t l\u1ea7n nh\u1ea5p chu\u1ed9t, t\u1ed5ng s\u1ed1 l\u01b0\u1ee3ng nh\u1ea5p chu\u1ed9t, s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng quy\u1ebft \u0111\u1ecbnh mua s\u1eafm sau khi nh\u1ea5p chu\u1ed9t, b\u1ea1n r\u1ea5t d\u1ec5 d\u00e0ng c\u00f3 \u0111\u01b0\u1ee3c con s\u1ed1 ROI \u0111\u00e1nh gi\u00e1.<\/p>\n

    \u0110\u00e2y c\u00f3 th\u1ec3 coi l\u00e0 c\u00f4ng c\u1ee5 h\u1eefu hi\u1ec7u cho c\u00e1c chuy\u00ean gia Marketing Online.<\/p>\n

    \u201cL\u1ee3i th\u1ebf l\u1edbn nh\u1ea5t c\u1ee7a qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn l\u00e0 b\u1ea1n c\u00f3 th\u1ec3 theo d\u00f5i k\u1ebft qu\u1ea3 v\u00e0 \u0111i\u1ec1u ch\u1ec9nh ho\u1ea1t \u0111\u1ed9ng cho hi\u1ec7u qu\u1ea3 nh\u1ea5t. Tuy nhi\u00ean, \u0111\u00e2y ch\u1ec9 th\u1ef1c s\u1ef1 l\u00e0 l\u1ee3i th\u1ebf khi b\u1ea1n s\u1eed d\u1ee5ng n\u00f3<\/em>.\u201d \u2013 Richard Sharp, Gi\u00e1m \u0111\u1ed1c truy\u1ec1n th\u00f4ng c\u1ee7a Value Click.<\/p>\n

    B\u00e0i li\u00ean quan: 10 Gi\u1ea3i ph\u00e1p t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cho website<\/em><\/p>\n

    Ngu\u1ed3n: Entrepreneur.com<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    ROI l\u00e0 minh ch\u1ee9ng cho nh\u1eefng n\u1ed7 l\u1ef1c truy\u1ec1n th\u00f4ng b\u1ea1n \u0111ang l\u00e0m. Chi\u1ebfn d\u1ecbch n\u00e0y s\u1ebd gi\u00fap doanh nghi\u1ec7p b\u1ea1n t\u0103ng doanh s\u1ed1 g\u1ea5p \u0111\u00f4i, hay ch\u1ec9 l\u00e0 gi\u1ecdt n\u01b0\u1edbc nh\u1ecf xu\u1ed1ng b\u1ec3 l\u1edbn!<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56759"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=56759"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56759\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=56759"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=56759"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=56759"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}