{"id":56789,"date":"2023-12-20T19:39:39","date_gmt":"2023-12-20T12:39:39","guid":{"rendered":"https:\/\/masterskills.org\/blog\/ky-nang-email-marketing-thanh-cong.html"},"modified":"2023-12-20T19:39:39","modified_gmt":"2023-12-20T12:39:39","slug":"ky-nang-email-marketing-thanh-cong","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/ky-nang-email-marketing-thanh-cong.html","title":{"rendered":"K\u1ef9 n\u0103ng Email Marketing th\u00e0nh c\u00f4ng"},"content":{"rendered":"<div id=\"test\">Email marketing \u0111\u00e3 qu\u00e1 quen thu\u1ed9c ngay c\u1ea3 t\u1eeb tr\u01b0\u1edbc khi c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n th\u00f4ng tin \u0111\u1ea1i ch\u00fang kh\u00e1c tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn. Cho \u0111\u1ebfn nay, h\u00e0ng tri\u1ec7u doanh nghi\u1ec7p nh\u1ecf v\u1eabn ti\u1ebfp t\u1ee5c s\u1eed d\u1ee5ng email nh\u01b0 m\u1ed9t k\u00eanh truy\u1ec1n th\u00f4ng quan tr\u1ecdng c\u1ee7a m\u00ecnh. \u0110\u00e2y l\u00e0 m\u1ed9t minh ch\u1ee9ng cho t\u00ednh hi\u1ec7u qu\u1ea3 c\u1ee7a h\u00ecnh th\u1ee9c n\u00e0y. C\u00e1c doanh nghi\u1ec7p v\u1eabn \u0111ang ra s\u1ee9c k\u00e9o d\u00e0i danh s\u00e1ch kh\u00e1ch h\u00e0ng tr\u00ean email v\u1edbi 2 l\u00ed do: \u0111\u1ea1t doanh s\u1ed1 v\u00e0 v\u01b0\u1ee3t doanh s\u1ed1.<\/p>\n<div id=\"attachment_1565\" style=\"width: 523px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-1565 \" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2023\/12\/meo-hay-de-viet-email-marketing-thanh-cong-02.gif\" alt=\"Email marketing c\u00f3 th\u1ec3 khi\u1ebfn h\u01a1n 50% kh\u00e1ch h\u00e0ng bi\u1ebft \u0111\u1ebfn doanh nghi\u1ec7p b\u1ea1n\" width=\"513\" height=\"349\" title=\"meo-hay-de-viet-email-marketing-thanh-cong-02\"><\/p>\n<p class=\"wp-caption-text\">Email marketing c\u00f3 th\u1ec3 khi\u1ebfn h\u01a1n 50% kh\u00e1ch h\u00e0ng bi\u1ebft \u0111\u1ebfn doanh nghi\u1ec7p b\u1ea1n<\/p>\n<\/div>\n<p>Tr\u01b0\u1edbc b\u1ed1i c\u1ea3nh \u0111\u00f3, h\u00e3y tham kh\u1ea3o 7 \u00fd t\u01b0\u1edfng truy\u1ec1n th\u00f4ng email sau \u0111\u00e2y \u0111\u1ec3 t\u0103ng l\u01b0u l\u01b0\u1ee3ng nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng truy c\u1eadp trang web c\u1ee7a c\u00f4ng ty b\u1ea1n:<\/p>\n<p><strong>1. \u0110\u01a1n gi\u1ea3n h\u00f3a qu\u00e1 tr\u00ecnh \u0111\u0103ng k\u00ed th\u00e0nh vi\u00ean.<\/strong><br \/>\nThi\u1ebft k\u1ebf v\u1ecb tr\u00ed \u0111\u0103ng nh\u1eadp\/\u0111\u0103ng k\u00ed \u1edf \u0111\u1ea7u trang v\u00e0 th\u00eam v\u00e0o t\u00f9y ch\u1ecdn li\u00ean k\u1ebft v\u1edbi m\u1ed9t s\u1ed1 t\u00e0i kho\u1ea3n m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. Vi\u1ec7c n\u00e0y s\u1ebd gi\u00fap b\u1ed5 sung cho danh s\u00e1ch kh\u00e1ch h\u00e0ng ng\u1eafn ng\u1ee7i c\u1ee7a b\u1ea1n m\u1ed9t l\u01b0\u1ee3ng \u0111\u1ec1u \u0111\u1eb7n nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u1edbi.<\/p>\n<p><strong>2. Thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi \u0111\u1ecdc ngay t\u1eeb d\u00f2ng ch\u1ee7 \u0111\u1ec1 email.<\/strong><br \/>\nH\u00e3y b\u1eaft \u0111\u1ea7u v\u1edbi m\u1ed9t l\u1eddi \u0111\u1ec1 ngh\u1ecb h\u1ea5p d\u1eabn: m\u1ed9t chi\u00eau g\u00e2y t\u00f2 m\u00f2, m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh t\u1eb7ng qu\u00e0 hay gi\u1ea3m gi\u00e1. C\u1ed1 g\u1eafng n\u1eafm b\u1eaft s\u1ef1 quan t\u00e2m c\u1ee7a \u0111\u1ed9c gi\u1ea3 ngay t\u1eeb \u0111\u1ea7u \u0111\u1ec3 khi\u1ebfn h\u1ecd \u0111\u1ecdc h\u1ebft email c\u1ee7a b\u1ea1n. Vi\u1ec7c n\u00e0y c\u0169ng gi\u00fap email c\u1ee7a b\u1ea1n tr\u00e1nh xa b\u1ed9 l\u1ecdc th\u01b0 r\u00e1c.<\/p>\n<div id=\"attachment_1566\" style=\"width: 730px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\" wp-image-1566 \" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2023\/12\/tieu-de_Untitled-1.jpg\" alt='B\u1ea1n c\u00f3 t\u00f2 m\u00f2 mu\u1ed1n bi\u1ebft \"\u00f4ng l\u1edbn\" FPT Shop kinh doanh nh\u01b0 th\u1ebf n\u00e0o?' width=\"720\" title=\"tieu-de_Untitled-1\"><\/p>\n<p class=\"wp-caption-text\">B\u1ea1n c\u00f3 t\u00f2 m\u00f2 mu\u1ed1n bi\u1ebft \u201c\u00f4ng l\u1edbn\u201d FPT Shop kinh doanh nh\u01b0 th\u1ebf n\u00e0o?<\/p>\n<\/div>\n<p><strong>3. Tu\u00e2n th\u1ee7 c\u00e1c quy t\u1eafc.<\/strong><br \/>\nH\u00e3y lu\u00f4n ch\u1ea5p h\u00e0nh c\u00e1c ch\u00ednh s\u00e1ch c\u1ee7a nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5. \u0110\u1eebng bao gi\u1edd vi ph\u1ea1m lu\u1eadt CAN-SPAM. H\u00e3y t\u00ecm hi\u1ec3u k\u0129 t\u1eeb c\u00e1c t\u00e0i li\u1ec7u m\u00e0 nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 \u0111\u1ec1 xu\u1ea5t. Ngo\u00e0i ra, b\u1ea1n n\u00ean hi\u1ec3u r\u00f5 s\u1ef1 kh\u00e1c nhau gi\u1eefa m\u1ed9t l\u1ed7i email h\u1ecfng c\u1ee9ng (hard bounce) \u2013 khi email kh\u00f4ng g\u1eedi \u0111\u01b0\u1ee3c v\u00ec g\u1eb7p v\u1ea5n \u0111\u1ec1 v\u1edbi \u0111\u1ecba ch\u1ec9 ng\u01b0\u1eddi nh\u1eadn v\u00e0 l\u1ed7i email h\u1ecfng m\u1ec1m (soft bounce) \u2013 khi email ch\u01b0a g\u1eedi \u0111\u01b0\u1ee3c ngay l\u1eadp t\u1ee9c m\u00e0 ph\u1ea3i m\u1ea5t m\u1ed9t th\u1eddi gian \u0111\u1ec3 \u0111\u1ebfn v\u1edbi ng\u01b0\u1eddi nh\u1eadn.<\/p>\n<p><strong>4. Ph\u00e1t tri\u1ec3n l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i.<\/strong><br \/>\nNgu\u1ed3n n\u00e0o \u0111em l\u1ea1i nhi\u1ec1u ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng nh\u1ea5t? H\u00e3y t\u00ecm hi\u1ec3u tr\u00ean nh\u1eefng ngu\u1ed3n n\u00e0y \u0111\u1ec3 t\u1ea1o l\u1eadp m\u1ed9t danh s\u00e1ch email nh\u1eadn newsletter c\u1ee7a c\u1ea3 c\u00f4ng ty. Th\u1eed \u00e1p d\u1ee5ng qu\u00e1 tr\u00ecnh \u0111\u0103ng k\u00ed nh\u1eadn email k\u00e9p \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng ng\u01b0\u1eddi \u0111\u0103ng k\u00ed l\u00e0 nh\u1eefng ng\u01b0\u1eddi th\u1ef1c s\u1ef1 mu\u1ed1n \u0111\u1ecdc n\u1ed9i dung v\u00e0 newsletter c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c g\u1eedi t\u1edbi \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng.<\/p>\n<p><strong>5. T\u1eadn d\u1ee5ng nh\u1eefng t\u00ednh n\u0103ng t\u1ed1t nh\u1ea5t.<\/strong><br \/>Calls-to-action \u2013 t\u00ednh n\u0103ng \u201ck\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng\u201d ph\u00e1t huy t\u00e1c d\u1ee5ng nh\u1ea5t khi banner qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c \u0111\u1eb7t \u1edf v\u1ecb tr\u00ed \u0111\u1ea7u ti\u00ean c\u1ee7a trang web m\u00e0 ng\u01b0\u1eddi truy c\u1eadp kh\u00f4ng c\u1ea7n ph\u1ea3i k\u00e9o chu\u1ed9t xu\u1ed1ng m\u1edbi c\u00f3 th\u1ec3 nh\u00ecn th\u1ea5y \u0111\u01b0\u1ee3c (c\u00f2n g\u1ecdi l\u00e0 \u201cabove the fold\u201d). Ngo\u00e0i ra, m\u1ed9t email v\u1edbi nhi\u1ec1u h\u00ecnh \u1ea3nh minh h\u1ecda c\u0169ng t\u1ea1o \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ecbnh.<\/p>\n<div id=\"attachment_1563\" style=\"width: 605px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1563 \" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2023\/12\/CTA.jpg\" alt=\"N\u00fat CTA gi\u00fap kh\u00e1ch h\u00e0ng ngay l\u1eadp t\u1ee9c \u0111\u1ecbnh v\u1ecb \u0111\u01b0\u1ee3c h\u00e0nh \u0111\u1ed9ng tr\u1ecdng t\u00e2m m\u00e0 b\u1ea1n mu\u1ed1n truy\u1ec1n \u0111\u1ea1t.\" width=\"595\" height=\"187\" title=\"CTA\"><\/p>\n<p class=\"wp-caption-text\">N\u00fat CTA gi\u00fap kh\u00e1ch h\u00e0ng ngay l\u1eadp t\u1ee9c \u0111\u1ecbnh v\u1ecb \u0111\u01b0\u1ee3c h\u00e0nh \u0111\u1ed9ng tr\u1ecdng t\u00e2m m\u00e0 b\u1ea1n mu\u1ed1n truy\u1ec1n \u0111\u1ea1t.<\/p>\n<\/div>\n<p><strong>6. Lu\u00f4n ng\u1eafn g\u1ecdn.<\/strong><br \/>\nKi\u1ec3m tra v\u00e0 \u0111i\u1ec1u ch\u1ec9nh cho \u0111\u1ebfn khi b\u1ea1n th\u1ea5y h\u00e0i l\u00f2ng v\u1ec1 \u0111\u1ecbnh d\u1ea1ng, c\u1ea5u tr\u00fac v\u00e0 gi\u1ecdng \u0111i\u1ec7u trong email c\u1ee7a m\u00ecnh. S\u1ef1 ng\u1eafn g\u1ecdn c\u00f3 gi\u00e1 tr\u1ecb c\u1ee7a ri\u00eang n\u00f3, v\u00ec v\u1eady n\u00ean h\u00e3y h\u1ecdc c\u00e1ch di\u1ec5n \u0111\u1ea1t v\u1edbi \u00edt t\u1eeb h\u01a1n. N\u1ebfu c\u00f3 th\u1ec3, h\u00e3y tham kh\u1ea3o cu\u1ed1n 10 Nguy\u00ean T\u1eafc Vi\u1ebft c\u1ee7a Elmore Leonard. Ng\u01b0\u1eddi \u0111\u1ecdc c\u00f3 th\u1ec3 s\u1ebd ch\u1ec9 l\u01b0\u1edbt qua email hay newsletter c\u1ee7a b\u1ea1n, n\u00ean n\u1ed9i dung ch\u1ec9 g\u00f3i g\u1ecdn trong nh\u1eefng t\u1eeb quan tr\u1ecdng, v\u00e0 \u0111\u1eebng qu\u00ean s\u1eed d\u1ee5ng nh\u1eefng ti\u00eau \u0111\u1ec1 ph\u1ee5.<\/p>\n<p><strong>7. Lu\u00f4n duy tr\u00ec t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng.<\/strong><br \/>\nH\u00e3y s\u1eed d\u1ee5ng t\u00ednh n\u0103ng tr\u1ea3 l\u1eddi t\u1ef1 \u0111\u1ed9ng m\u1ed9t c\u00e1ch s\u00e1ng su\u1ed1t. Nh\u1eefng ti\u1ec7n \u00edch ki\u1ec3u n\u00e0y s\u1ebd gi\u00fap b\u1ea1n ti\u1ebft ki\u1ec7m th\u1eddi gian m\u00e0 v\u1eabn cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin h\u1eefu \u00edch, nh\u1eafc nh\u1edf kh\u00e1ch h\u00e0ng v\u1ec1 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh mi\u1ec5n ph\u00ed, \u1ee9ng d\u1ee5ng t\u1ea3i v\u1ec1 \u2013 trong khi v\u1eabn c\u00f3 th\u1ec3 thu th\u1eadp th\u00f4ng tin t\u1eeb h\u00e0nh vi kh\u00e1ch h\u00e0ng. C\u00e1c ti\u1ec7n \u00edch n\u00e0y r\u1ea5t phong ph\u00fa, t\u1eeb nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u b\u00ecnh d\u00e2n nh\u01b0 MailChimp v\u00e0 aWeber cho \u0111\u1ebfn nh\u1eefng t\u00ean tu\u1ed5i cao c\u1ea5p h\u01a1n nh\u01b0 1ShoppingCart v\u00e0 Infusionsoft. C\u00e1 nh\u00e2n t\u00f4i th\u01b0\u1eddng s\u1eed d\u1ee5ng 1ShoppingCart \u0111\u1ec3 qu\u1ea3n l\u00ed m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng, ngo\u00e0i ra n\u00f3 c\u00f2n gi\u00fap \u0111\u01b0a ra nh\u1eefng gi\u1ea3i ph\u00e1p email v\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u1edbi h\u1ec7 th\u1ed1ng h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng phong ph\u00fa.<\/p>\n<p>B\u00e0i li\u00ean quan:<\/p>\n<ul>\n<li><em>13 Th\u1ee7 thu\u1eadt gi\u00fap nh\u1eefng email c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c quan t\u00e2m<\/em><\/li>\n<li>Email Remarketing: N\u00ean l\u00e0m \u0111i\u1ec1u g\u00ec, tr\u00e1nh \u0111i\u1ec1u chi?<\/li>\n<\/ul>\n<p style=\"text-align: right\">Ngu\u1ed3n: entrepreneur.com<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Email marketing \u0111\u00e3 qu\u00e1 quen thu\u1ed9c ngay c\u1ea3 t\u1eeb tr\u01b0\u1edbc khi c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n th\u00f4ng tin \u0111\u1ea1i ch\u00fang kh\u00e1c tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn. Cho \u0111\u1ebfn nay, h\u00e0ng tri\u1ec7u doanh nghi\u1ec7p nh\u1ecf v\u1eabn ti\u1ebfp t\u1ee5c s\u1eed d\u1ee5ng email nh\u01b0 m\u1ed9t k\u00eanh truy\u1ec1n th\u00f4ng quan tr\u1ecdng c\u1ee7a m\u00ecnh. \u0110\u00e2y l\u00e0 m\u1ed9t minh ch\u1ee9ng cho t\u00ednh hi\u1ec7u qu\u1ea3 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56789"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=56789"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56789\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=56789"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=56789"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=56789"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}