{"id":56799,"date":"2023-12-20T19:42:57","date_gmt":"2023-12-20T12:42:57","guid":{"rendered":"https:\/\/masterskills.org\/blog\/ap-dung-a-b-test-trong-marketing-hien-dai.html"},"modified":"2023-12-20T19:42:57","modified_gmt":"2023-12-20T12:42:57","slug":"ap-dung-a-b-test-trong-marketing-hien-dai","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/ap-dung-a-b-test-trong-marketing-hien-dai.html","title":{"rendered":"\u00c1p d\u1ee5ng A\/B TEST trong Marketing hi\u1ec7n \u0111\u1ea1i"},"content":{"rendered":"
A\/B Test (hay A\/B Split Test) l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p th\u1eed nghi\u1ec7m 2 phi\u00ean b\u1ea3n (A v\u00e0 B) v\u1ec1 giao di\u1ec7n ho\u1eb7c c\u00e1ch b\u1ed1 tr\u00ed n\u1ed9i dung, c\u00e1c n\u00fat c\u0103n ch\u1ec9nh \u0111i\u1ec1u h\u01b0\u1edbng, v\u1ecb tr\u00ed \u0111\u1eb7t h\u00ecnh \u1ea3nh, n\u00fat mua h\u00e0ng c\u1ee7a m\u1ed9t website b\u00e1n h\u00e0ng. M\u1ee5c \u0111\u00edch cu\u1ed1i c\u00f9ng l\u00e0 \u0111\u1ec3 ki\u1ec3m tra xem kh\u00e1ch h\u00e0ng th\u00edch c\u00e1ch b\u00e0i tr\u00ed n\u00e0o h\u01a1n, \u0111\u1eb7t c\u00e1c n\u00fat \u1edf v\u1ecb tr\u00ed n\u00e0o l\u00e0m t\u0103ng t\u1ec9 l\u1ec7 kh\u00e1ch h\u00e0ng, thu h\u00fat nhi\u1ec1u l\u01b0\u1ee3t xem h\u01a1n\u2026<\/p>\n
\"T\u00e1o<\/p>\n

T\u00e1o \u0111\u1ecf hay cam v\u00e0ng s\u1ebd l\u00e0m kh\u00e1ch h\u00e0ng \u0111\u1ebfn v\u1edbi b\u1ea1n nhi\u1ec1u h\u01a1n?<\/p>\n<\/div>\n

Khi s\u1ef1 thu h\u00fat kh\u00e1ch h\u00e0ng \u0111ang ng\u00e0y c\u00e0ng b\u1ecb thu h\u1eb9p trong khi s\u1ef1 c\u1ea1nh tranh tr\u1ef1c tuy\u1ebfn \u0111ang ng\u00e0y c\u00e0ng gay g\u1eaft. V\u00ec v\u1eady, c\u00e1c nh\u00e0 l\u00e0m marketing c\u1ea7n ph\u1ea3i hi\u1ec3u r\u00f5 v\u1ec1 t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u1ed1i \u01b0u h\u00f3a (CRO).<\/p>\n

CRO l\u00e0 m\u1ed9t trong nh\u1eefng kh\u00eda c\u1ea1nh quan tr\u1ecdng nh\u1ea5t c\u1ee7a m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb k\u0129 thu\u1eadt s\u1ed1, b\u1edfi t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u00e0 th\u01b0\u1edbc \u0111o duy nh\u1ea5t c\u00f3 s\u1ef1 t\u01b0\u01a1ng quan t\u1edbi t\u1ec9 l\u1ec7 ho\u00e0n v\u1ed1n ROI.<\/p>\n

Ngay c\u1ea3 khi m\u1ed9t kh\u00e1ch h\u00e0ng \u201cchuy\u1ec3n \u0111\u1ed5i\u201d ngay tr\u00ean website c\u1ee7a b\u1ea1n nh\u01b0ng kh\u00f4ng gi\u1ed1ng nh\u01b0 vi\u1ec7c mua s\u1eafm h\u00e0ng h\u00f3a, d\u1ecbch v\u1ee5 (v\u00ed d\u1ee5 nh\u01b0 \u0111\u0103ng k\u00ed b\u1ea3n tin) th\u00ec c\u00e1c quy t\u1eafc CRO v\u1eabn c\u00f2n \u00e1p d\u1ee5ng \u0111\u00fang.<\/p>\n

Th\u1eadt sai l\u1ea7m khi nh\u1eafc \u0111\u1ebfn vi\u1ec7c th\u1ef1c hi\u1ec7n m\u1ed9t k\u1ebf ho\u1ea1ch CRO m\u00e0 b\u1ea1n l\u1ea1i ch\u1ec9 li\u00ean t\u01b0\u1edfng \u0111\u1ebfn vi\u1ec7c thay \u0111\u1ed5i m\u00e0u s\u1eafc tr\u00ean n\u00fat button, th\u00eam b\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i, ho\u1eb7c r\u00fat ng\u1eafn n\u1ed9i dung trang web bao g\u1ed3m c\u1ea3 gaminification (t\u1ea1m d\u1ecbch l\u00e0 y\u1ebfu t\u1ed1 game \u0111\u1ec3 t\u1ea1o s\u1ef1 th\u00edch th\u00fa, vui nh\u1ed9n)\u2026<\/p>\n

M\u1ed9t l\u1eddi khuy\u00ean d\u00e0nh cho b\u1ea1n \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i tr\u00ean website l\u00e0 h\u00e3y s\u1eed d\u1ee5ng A\/B Test.<\/p>\n

A\/B test l\u00e0 ph\u01b0\u01a1ng ph\u00e1p nh\u1eb1m gi\u00fap c\u00e1c nh\u00e0 l\u1eadp tr\u00ecnh, marketing, c\u00e1c doanh nghi\u1ec7p l\u1eafng nghe kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n v\u00e0 nh\u1edd \u0111\u00f3, mang l\u1ea1i nh\u1eefng tr\u1ea3i nghi\u1ec7m tuy\u1ec7t v\u1eddi h\u01a1n cho kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd.<\/p>\n

\"B\u1ea1n<\/p>\n

B\u1ea1n \u0111ang b\u0103n kho\u0103n xem li\u1ec7u giao di\u1ec7n website c\u1ee7a b\u1ea1n \u0111\u00e3 th\u1ef1c s\u1ef1 hi\u1ec7u qu\u1ea3 trong vi\u1ec7c l\u00e0m t\u0103ng t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (conversion rate) kh\u00e1ch gh\u00e9 th\u0103m website b\u00e1n h\u00e0ng th\u00e0nh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n ch\u01b0a? \u0110\u00e2y l\u00e0 l\u00fac b\u1ea1n c\u1ea7n hi\u1ec3u \u0111\u01b0\u1ee3c t\u1ea7m quan tr\u1ecdng c\u1ee7a A\u2044B testing.<\/p>\n<\/div>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c nguy\u00ean t\u1eafc khi b\u1ea1n \u00e1p d\u1ee5ng A\/B Test:<\/p>\n

Nguy\u00ean t\u1eafc #1: H\u00e3y qu\u00ean \u0111i t\u1ea5t c\u1ea3 m\u1ecdi th\u1ee9 b\u1ea1n ngh\u0129 b\u1ea1n bi\u1ebft v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh.<\/strong>
\nNg\u01b0\u1eddi ta th\u01b0\u1eddng \u0111\u01b0a ra gi\u1ea3 \u0111\u1ecbnh v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean \u0111\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh, khu v\u1ef1c \u0111\u1ecba l\u00fd ho\u1eb7c thu nh\u1eadp. Tr\u01b0\u1edbc \u0111\u00e2y, h\u1ed3 s\u01a1 kh\u00e1ch h\u00e0ng l\u00e0 c\u00e1ch t\u1ed1t nh\u1ea5t v\u00e0 duy nh\u1ea5t \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 n\u00f3 v\u1eabn chi\u1ebfm m\u1ed9t v\u1ecb tr\u00ed quan tr\u1ecdng trong marketing. Tuy nhi\u00ean, trong th\u1eddi \u0111\u1ea1i k\u0129 thu\u1eadt s\u1ed1, ch\u00fang t\u00f4i c\u00f3 nhi\u1ec1u s\u1ef1 l\u1ef1a ch\u1ecdn h\u01a1n. Kh\u00f4ng c\u00f2n ph\u1ea3i d\u1ef1a v\u00e0o ph\u00e2n \u0111o\u1ea1n \u0111\u1ec3 cung c\u1ea5p nh\u1eefng tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a, ch\u00fang ta v\u1eabn c\u00f3 kh\u1ea3 n\u0103ng t\u1eadn d\u1ee5ng m\u1ecdi c\u00f4ng c\u1ee5 k\u0129 thu\u1eadt s\u1ed1 nh\u01b0 m\u1ed9t c\u01a1 h\u1ed9i \u0111\u1ec3 t\u00ecm hi\u1ec3u v\u1ec1 s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean c\u01a1 s\u1edf m\u1ed9t \u2013 m\u1ed9t.<\/p>\n

Nguy\u00ean t\u1eafc #2: Lu\u00f4n lu\u00f4n thi\u1ebft l\u1eadp m\u1ed9t m\u1ee5c ti\u00eau \u0111\u1ec3 so s\u00e1nh.<\/strong>
\nT\u0103ng t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u00e0 m\u1ee5c ti\u00eau tr\u01b0\u1edbc m\u1eaft c\u1ee7a b\u1ea1n v\u00e0 n\u1ebfu b\u1ea1n \u0111ang nh\u01b0 t\u00f4i th\u00ec \u0111\u1eebng v\u1ed9i nh\u00e9. Tr\u01b0\u1edbc khi nh\u1ea3y v\u00e0o m\u1ed9t th\u1eed nghi\u1ec7m A\/B Test th\u00ec \u0111i\u1ec1u quan tr\u1ecdng b\u1ea1n c\u1ea7n l\u01b0u \u00fd \u0111\u1ebfn ch\u00ednh l\u00e0 ng\u00e2n s\u00e1ch, th\u1eddi gian \u0111\u1ec3 thi\u1ebft l\u1eadp m\u1ed9t m\u1ee5c ti\u00eau \u0111o l\u01b0\u1eddng. N\u1ebfu b\u1ea1n kh\u00f4ng bi\u1ebft t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n l\u00e0 bao nhi\u00eau v\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i trong t\u01b0\u01a1ng lai l\u00e0 th\u00e0nh c\u00f4ng? (xem th\u00eam \u1edf nguy\u00ean t\u1eafc 5).<\/p>\n

Nguy\u00ean t\u1eafc #3: Kh\u00f4ng n\u00ean \u00e1p d\u1ee5ng c\u1ee9ng nh\u1eafc v\u1ec1 m\u1ed9t \u00fd t\u01b0\u1edfng \u0111\u1ec3 t\u0103ng CRO.<\/strong>
\nN\u1ebfu CRO l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh l\u1eb7p l\u1ea1i nh\u1eefng c\u00f4ng vi\u1ec7c nh\u01b0 nhau tr\u00ean m\u1ed7i website v\u00e0o m\u1ecdi l\u00fac, th\u00ec s\u1ebd kh\u00f4ng c\u00f3 nhu c\u1ea7u \u0111\u1ec3 th\u1eed nghi\u1ec7m t\u1ea5t c\u1ea3. C\u00e1c nh\u00e0 marketing s\u1ebd bi\u1ebft c\u00e1ch l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ea5t c\u1ea3 c\u00e1c website th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed th\u1ef1c hi\u1ec7n v\u00e0 t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi s\u1ebd th\u1ef1c hi\u1ec7n theo c\u00e1c quy t\u1eafc t\u01b0\u01a1ng t\u1ef1.<\/p>\n

N\u1ebfu c\u00e1c tr\u01b0\u1eddng h\u1ee3p x\u1ea3y ra trong m\u1ed9t th\u1ebf gi\u1edbi \u0111\u1ea7y s\u1ef1 gi\u1ed1ng nhau th\u00ec s\u1ebd d\u1eabn \u0111\u1ebfn s\u1ef1 nh\u00e0m ch\u00e1n, n\u00ean \u0111\u00f3 l\u00e0 l\u00ed do v\u00ec sao b\u1ea1n ph\u1ea3i th\u1ef1c hi\u1ec7n A\/B Test tr\u00ean nh\u1eefng n\u1ed9i dung \u0111\u1ed9c \u0111\u00e1o c\u1ee7a ri\u00eang b\u1ea1n d\u00e0nh cho nh\u1eefng \u0111\u1ed9c gi\u1ea3 c\u1ee7a ri\u00eang m\u00ecnh. Ch\u1eafc ch\u1eafn r\u1eb1ng, b\u1ea1n c\u00f3 th\u1ec3 h\u1ecdc h\u1ecfi nh\u1eefng \u00fd t\u01b0\u1edfng t\u1eeb nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 th\u1ef1c hi\u1ec7n CRO kh\u00e1c, nh\u01b0ng kh\u00f4ng n\u00ean qu\u00e1 mong \u0111\u1ee3i k\u1ebft qu\u1ea3 t\u01b0\u01a1ng t\u1ef1.<\/p>\n

V\u00ed d\u1ee5, gi\u1ea3 s\u1eed c\u00f4ng ty ABC b\u00e1n d\u00e2y gi\u00e0y v\u00e0 c\u00f4ng ty XYZ b\u00e1n c\u00e1c \u1ee9ng d\u1ee5ng ph\u1ea7n m\u1ec1m doanh nghi\u1ec7p. R\u00f5 r\u00e0ng, chu k\u00ec mua s\u1eafm s\u1ebd kh\u00e1c nhau ho\u00e0n to\u00e0n gi\u1eefa hai c\u00f4ng ty, th\u1eadm ch\u00ed khi h\u1ecd c\u00f3 c\u00f9ng chung kh\u00e1ch h\u00e0ng. C\u00f4ng ty ABC c\u00f3 th\u1ec3 ph\u00e1t hi\u1ec7n r\u1eb1ng vi\u1ec7c thay \u0111\u1ed5i m\u00e0u s\u1eafc n\u00fat CTA (Call To Action) t\u1eeb m\u00e0u \u0111\u1ecf sang m\u00e0u xanh th\u00ec doanh s\u1ed1 b\u00e1n h\u00e0ng s\u1ebd t\u0103ng 75%. Tuy nhi\u00ean, n\u00f3 kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 c\u00f4ng ty XYZ s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u01b0\u01a1ng t\u1ef1.<\/p>\n

Nguy\u00ean t\u1eafc #4: Th\u1eed nghi\u1ec7m m\u1ed9t y\u1ebfu t\u1ed1 t\u1ea1i m\u1ed9t th\u1eddi \u0111i\u1ec3m<\/strong>
\n\u0110i\u1ec1u n\u00e0y d\u1ec5 hi\u1ec3u v\u1edbi nhi\u1ec1u ng\u01b0\u1eddi nh\u01b0ng \u0111\u00e1ng n\u00f3i b\u1edfi v\u00ec n\u00f3 r\u1ea5t quan tr\u1ecdng. Khi th\u1ef1c hi\u1ec7n A\/B Test tr\u00ean website, th\u00ec vi\u1ec7c ki\u1ec3m tra m\u1ed9t y\u1ebfu t\u1ed1 t\u1ea1i m\u1ed9t th\u1eddi \u0111i\u1ec3m \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 cu\u1ed1i c\u00f9ng. N\u1ebfu b\u1ea1n thay \u0111\u1ed5i ti\u00eau \u0111\u1ec1 c\u00f9ng m\u1ed9t l\u00fac v\u1edbi thay \u0111\u1ed5i s\u1ef1 \u0111i\u1ec1u h\u01b0\u1edbng th\u00ec l\u00e0m th\u1ebf n\u00e0o b\u1ea1n bi\u1ebft \u0111\u01b0\u1ee3c y\u1ebfu t\u1ed1 n\u00e0o \u0111\u00e3 \u0111\u00f3ng g\u00f3p nhi\u1ec1u nh\u1ea5t \u0111\u1ebfn s\u1ef1 thay \u0111\u1ed5i chuy\u1ec3n \u0111\u1ed5i?<\/p>\n

Nguy\u00ean t\u1eafc #5: \u0110\u1eebng v\u1ed9i k\u1ebft lu\u1eadn \u201ck\u1ebb chi\u1ebfn th\u1eafng\u201d cho \u0111\u1ebfn khi c\u00f3 s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea ch\u00ednh x\u00e1c.<\/strong>
\nTrong A\/B Test, s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea ch\u00ednh x\u00e1c li\u00ean quan \u0111\u1ebfn x\u00e1c su\u1ea5t x\u1ea3y ra nhi\u1ec1u k\u1ebft qu\u1ea3 c\u00f3 th\u1ec3 k\u00ec v\u1ecdng n\u1ebfu nh\u01b0 c\u00e1c th\u1eed nghi\u1ec7m gi\u1ed1ng nhau \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng l\u1ea1i trong t\u01b0\u01a1ng lai. N\u00f3i c\u00e1ch kh\u00e1c, n\u00f3 s\u1ebd gi\u00fap b\u1ea1n c\u00f3 s\u1ef1 t\u1ef1 tin v\u00e0o c\u00e1c k\u1ebft qu\u1ea3 th\u1eed nghi\u1ec7m c\u1ee7a b\u1ea1n.<\/p>\n

V\u00ed d\u1ee5, h\u00e3y n\u00f3i r\u1eb1ng b\u1ea1n th\u1ef1c hi\u1ec7n A\/B Test tr\u00ean trang c\u00f3 gi\u1ecf h\u00e0ng mua s\u1eafm c\u1ee7a b\u1ea1n: \u201cA\u201d l\u00e0 vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c n\u00fat ch\u1ecdn v\u00e0 \u201cB\u201d l\u00e0 s\u1eed d\u1ee5ng c\u00e1c menu th\u1ea3 xu\u1ed1ng. Ch\u00fang ta h\u00e3y n\u00f3i r\u1eb1ng \u201cB\u201d t\u1ea1o ra m\u1ed9t l\u1ef1c n\u00e2ng 75% t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i. R\u00f5 r\u00e0ng, B l\u00e0 ng\u01b0\u1eddi chi\u1ebfn th\u1eafng c\u00f3 ph\u1ea3i kh\u00f4ng?<\/p>\n

Kh\u00f4ng h\u1eb3n th\u1ebf, C\u00f3 ba d\u1eef ki\u1ec7n \u0111\u1ec3 xem x\u00e9t:<\/p>\n

1. C\u1ee1 m\u1eabu: s\u1eed d\u1ee5ng v\u00ed d\u1ee5 tr\u00ean, n\u1ebfu c\u1ee1 m\u1eabu ch\u1ec9 l\u00e0 4 ng\u01b0\u1eddi th\u00ec c\u00f3 ngh\u0129a l\u00e0 ch\u1ec9 c\u00f3 3 ng\u01b0\u1eddi th\u00edch s\u1eed d\u1ee5ng c\u00e1c menu th\u1ea3 xu\u1ed1ng. Ch\u1eafc ch\u1eafn, n\u00f3 l\u00e0 m\u1ed9t kh\u1edfi \u0111\u1ea7u t\u1ed1t, nh\u01b0ng kh\u1ea3 n\u0103ng c\u00e1c k\u1ebft qu\u1ea3 c\u00f2n l\u1ea1i \u0111\u00fang v\u1edbi t\u1ec9 l\u1ec7 r\u1ea5t th\u1ea5p trong tr\u01b0\u1eddng h\u1ee3p c\u1ee1 m\u1eabu l\u00e0 1.000 ng\u01b0\u1eddi, do \u0111\u00f3 k\u1ebft qu\u1ea3 th\u1eed nghi\u1ec7m n\u00e0y c\u00f3 m\u1ed9t m\u1ee9c \u0111\u1ed9 tin c\u1eady th\u1ea5p.<\/p>\n

2. Ti l\u1ec7 ph\u1ea7n tr\u0103m: \u0111\u1ed9 ch\u00ednh x\u00e1c c\u1ee7a k\u1ebft qu\u1ea3 A\/B Test c\u0169ng s\u1ebd ph\u1ee5 thu\u1ed9c v\u00e0o l\u1ee3i nhu\u1eadn c\u1ee7a b\u1ea1n cho c\u00e1c l\u1ed7i. N\u1ebfu trong c\u1ee1 m\u1eabu l\u00e0 500 m\u00e0 99% kh\u00e1ch h\u00e0ng chuy\u1ec3n \u0111\u1ed5i khi s\u1eed d\u1ee5ng menu th\u1ea3 xu\u1ed1ng th\u00ec b\u1ea1n c\u00f3 th\u1ec3 ch\u1eafc ch\u1eafn r\u1eb1ng l\u1ee3i nhu\u1eadn c\u1ee7a b\u1ea1n cho l\u1ed7i n\u00e0y l\u00e0 th\u1ea5p. M\u1eb7t kh\u00e1c, n\u1ebfu c\u00f3 51% kh\u00e1ch h\u00e0ng chuy\u1ec3n \u0111\u1ed5i khi s\u1eed d\u1ee5ng menu th\u1ea3 xu\u1ed1ng v\u00e0 49% kh\u00e1ch h\u00e0ng chuy\u1ec3n \u0111\u1ed5i khi s\u1eed d\u1ee5ng n\u00fat ch\u1ecdn, th\u00ec c\u01a1 may mang \u0111\u1ebfn cho b\u1ea1n m\u1ed9t l\u1ee3i nhu\u1eadn l\u1edbn h\u01a1n cho l\u1ed7i n\u00e0y, v\u00e0 b\u1ea1n n\u00ean ti\u1ebfp t\u1ee5c ch\u1ea1y th\u1eed nghi\u1ec7m cho \u0111\u1ebfn khi \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 tin c\u1eady cao h\u01a1n.<\/p>\n

3. Quy m\u00f4 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng: n\u1ebfu k\u00edch th\u01b0\u1edbc c\u1ee7a to\u00e0n b\u1ed9 \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n l\u00e0 250.000 v\u00e0 k\u00edch th\u01b0\u1edbc m\u1eabu c\u1ee7a b\u1ea1n ch\u1ec9 l\u00e0 25 th\u00ec m\u1ed9t l\u1ea7n n\u1eefa \u0111i\u1ec1u n\u00e0y s\u1ebd mang l\u1ea1i m\u1ed9t k\u1ebft qu\u1ea3 th\u1eed nghi\u1ec7m v\u1edbi m\u1ed9t m\u1ee9c \u0111\u1ed9 tin c\u1eady th\u1ea5p. \u0110\u1ec3 t\u00ednh to\u00e1n c\u1ee1 m\u1eabu ch\u00ednh x\u00e1c, b\u1ea1n h\u00e3y tham kh\u1ea3o c\u00e1ch t\u00ednh c\u1ee1 m\u1eabu c\u1ee7a Raosoft nh\u00e9.<\/p>\n

Nguy\u00ean t\u1eafc #6: H\u00e3y \u0111i tr\u01b0\u1edbc khi ch\u1ea1y.<\/strong>
\nC\u00e2u t\u1ee5c ng\u1eef n\u00e0y \u0111\u00fang trong nhi\u1ec1u l\u0129nh v\u1ef1c kinh doanh, v\u00e0 A\/B Test th\u00ec c\u0169ng kh\u00f4ng ngo\u1ea1i l\u1ec7. Nh\u1eefng nh\u1eadn th\u1ee9c v\u00e0 mong \u0111\u1ee3i c\u1ee7a kh\u00e1ch h\u00e0ng lu\u00f4n lu\u00f4n thay \u0111\u1ed5i, v\u00ec v\u1eady CRO \u0111\u00e3, \u0111ang v\u00e0 s\u1ebd di chuy\u1ec3n m\u1ee5c ti\u00eau. B\u1ea1n s\u1ebd m\u1eafc ph\u1ea3i l\u1ed7i. B\u1ea1n n\u00ean h\u1ecdc h\u1ecfi t\u1eeb nh\u1eefng sai l\u1ea7m \u0111\u00f3 v\u00e0 t\u1eeb nh\u1eefng r\u00e8n luy\u1ec7n b\u1ea1n s\u1ebd tr\u1edf th\u00e0nh chuy\u00ean gia A\/B Test.<\/p>\n

Nguy\u00ean t\u1eafc #7: L\u1ea5y \u00fd ki\u1ebfn c\u1ee7a nhi\u1ec1u b\u00ean.<\/strong>
\nVi\u1ec7c th\u1eed nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng ch\u01b0a bao gi\u1edd quan tr\u1ecdng h\u01a1n v\u00e0 c\u0169ng ch\u01b0a bao gi\u1edd d\u1ec5 d\u00e0ng th\u1ef1c hi\u1ec7n. Th\u1eadm ch\u00ed n\u1ebfu b\u1ea1n kh\u00f4ng c\u00f3 m\u1ed9t ph\u00f2ng ban xa x\u1ec9 chuy\u00ean nghi\u00ean c\u1ee9u v\u1ec1 s\u1ef1 tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi d\u00f9ng th\u00ec b\u1ea1n v\u1eabn c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng nh\u1eefng d\u1ecbch v\u1ee5 mi\u1ec5n ph\u00ed ho\u1eb7c v\u1edbi chi ph\u00ed th\u1ea5p \u0111\u1ec3 cung c\u1ea5p c\u00e1c ti\u1ec7n \u00edch th\u1eed nghi\u1ec7m A\/B Test, v\u00ed d\u1ee5:<\/p>\n

Peek User Testing: Peek l\u00e0 m\u1ed9t d\u1ecbch v\u1ee5 c\u1ef1c k\u00ec d\u1ec5 d\u00e0ng v\u00e0 nhanh ch\u00f3ng \u0111\u1ec3 thu th\u1eadp c\u00e1c ph\u1ea3n h\u1ed3i v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng tr\u00ean website c\u1ee7a b\u1ea1n.<\/p>\n

+ \u01afu \u0111i\u1ec3m: c\u00e1c th\u00f4ng tin ph\u1ea3n h\u1ed3i ph\u1ea3n \u00e1nh m\u1ed9t c\u00e1ch kh\u00e1ch quan, chi ti\u1ebft v\u00e0 ho\u00e0n to\u00e0n mi\u1ec5n ph\u00ed.<\/p>\n

+ Nh\u01b0\u1ee3c \u0111i\u1ec3m: n\u00f3 kh\u00f4ng ph\u1ea3i lu\u00f4n lu\u00f4n c\u00f3 \u00fd ngh\u0129a \u0111\u1ec3 th\u1eed nghi\u1ec7m giao di\u1ec7n b\u00ean ngo\u00e0i d\u00e0nh cho \u0111\u1ed1i t\u01b0\u1ee3ng nh\u01b0 mong \u0111\u1ee3i. Ngo\u00e0i ra, s\u1ebd r\u1ea5t kh\u00f3 \u0111\u1ec3 thu th\u1eadp m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng l\u1edbn c\u00e1c feedback s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p n\u00e0y v\u00ec t\u1ed1n r\u1ea5t nhi\u1ec1u th\u1eddi gian.<\/p>\n

Amazon Turk: Amazon Turk cho ph\u00e9p b\u1ea1n thu th\u1eadp th\u00f4ng tin ph\u1ea3n h\u1ed3i t\u1eeb h\u00e0ng ng\u00e0n ng\u01b0\u1eddi th\u1ef1c trong m\u1ed9t kho\u1ea3ng th\u1eddi gian ng\u1eafn th\u00f4ng qua vi\u1ec7c s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u \u0111\u1ecbnh l\u01b0\u1ee3ng nh\u01b0 th\u1ef1c hi\u1ec7n b\u1ea3ng kh\u1ea3o s\u00e1t.<\/p>\n

+ \u01afu \u0111i\u1ec3m: chi ph\u00ed h\u1ee3p l\u00ed, \u0111\u1ecbnh l\u01b0\u1ee3ng \u0111\u01b0\u1ee3c v\u00e0 b\u1ea1n c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn tr\u01b0\u1edbc ti\u00eau chu\u1ea9n \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n cho cu\u1ed9c th\u1eed nghi\u1ec7m c\u1ee7a b\u1ea1n.<\/p>\n

+ Nh\u01b0\u1ee3c \u0111i\u1ec3m: n\u00f3 th\u01b0\u1eddng th\u1ef1c hi\u1ec7n b\u1edfi m\u1ed9t c\u00f4ng c\u1ee5 kh\u1ea3o s\u00e1t, c\u00f3 th\u1ec3 gi\u1edbi thi\u1ec7u c\u00e1c b\u1ed9 l\u1ecdc nh\u00e2n t\u1ea1o.<\/p>\n

\u0110i\u1ec3m m\u1ea5u ch\u1ed1t: c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t v\u00e0i ph\u1ea3n h\u1ed3i s\u1ebd t\u1ed1t h\u01a1n l\u00e0 kh\u00f4ng c\u00f3 b\u1ea5t k\u00ec ph\u1ea3n h\u1ed3i n\u00e0o.<\/p>\n

Nguy\u00ean t\u1eafc #8: D\u1eef li\u1ec7u h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng v\u00e0 d\u1eef li\u1ec7u kh\u1ea3o s\u00e1t kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 b\u1ecb xung \u0111\u1ed9t.<\/strong>
\nC\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t \u00fd ki\u1ebfn ch\u1eafc ch\u1eafn c\u00f3 m\u1ed9t v\u1ecb tr\u00ed quan tr\u1ecdng nh\u1ea5t \u0111\u1ecbnh trong marketing, nh\u01b0ng kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o n\u00f3 c\u0169ng cung c\u1ea5p c\u00e1c th\u00f4ng tin ch\u00e2n th\u1ef1c v\u1ec1 ph\u1ea3n h\u1ed3i h\u00e0nh vi kh\u00e1ch h\u00e0ng th\u00f4ng qua ph\u00e2n t\u00edch d\u1eef li\u1ec7u web c\u1ee7a b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c. Nguy\u00ean nh\u00e2n l\u00e0 do c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t \u00fd ki\u1ebfn gi\u1edbi thi\u1ec7u nh\u1eefng th\u00e0nh ki\u1ebfn c\u1ee7a con ng\u01b0\u1eddi theo c\u00e1ch m\u00e0 d\u1eef li\u1ec7u h\u00e0nh vi th\u00f4 trong ph\u00e2n t\u00edch d\u1eef li\u1ec7u web kh\u00f4ng c\u00f3.<\/p>\n

V\u00ed d\u1ee5, h\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng b\u1ea1n \u0111ang v\u1ed9i \u0111\u1ec3 in nh\u1eefng t\u00e0i li\u1ec7u quan tr\u1ecdng cho cu\u1ed9c h\u1ecdp. B\u1ea1n ph\u00e1t hi\u1ec7n c\u00e1c h\u1ed9p m\u1ef1c c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c thay m\u1edbi. B\u00e2y gi\u1edd, n\u1ebfu t\u00f4i h\u1ecfi b\u1ea1n c\u00e1ch x\u1eed l\u00ed t\u00ecnh hu\u1ed1ng c\u1ee5 th\u1ec3 n\u00e0y nh\u01b0 th\u1ebf n\u00e0o?<\/p>\n

Tr\u01b0\u1edbc khi \u0111\u1ecdc th\u00eam, b\u1ea1n h\u00e3y d\u1eebng l\u1ea1i v\u00e0 suy ngh\u0129 v\u1ec1 c\u00e2u tr\u1ea3 l\u1eddi trung th\u1ef1c c\u1ee7a m\u00ecnh nh\u00e9.<\/p>\n

B\u1ea1n c\u00f3 th\u1ec3 n\u00f3i b\u1ea1n s\u1ebd thay \u0111\u1ed5i h\u1ed9p m\u1ef1c v\u00e0 ti\u1ebfp t\u1ee5c in \u1ea5n t\u00e0i li\u1ec7u c\u1ee7a m\u00ecnh. N\u1ebfu \u0111\u00e2y l\u00e0 m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t th\u00ec t\u00f4i s\u1ebd ch\u1ea5p nh\u1eadn c\u00e2u tr\u1ea3 l\u1eddi c\u1ee7a b\u1ea1n.<\/p>\n

Trong m\u1ed9t m\u00f4i tr\u01b0\u1eddng th\u1eed nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng th\u00ec t\u00f4i xin l\u01b0u \u00fd r\u1eb1ng b\u1ea1n \u0111\u00e3 \u0111\u00e1 m\u00e1y in 4 l\u1ea7n, x\u00f3a k\u1eb9t gi\u1ea5y v\u00e0 nh\u1ea5n n\u00fat h\u1ee7y b\u1ecf 7 l\u1ea7n v\u00e0 sau \u0111\u00f3 b\u1ea1n m\u1edbi thay \u0111\u1ed5i h\u1ed9p m\u1ef1c. Trong khi s\u1eafp x\u1ebfp t\u00e0i li\u1ec7u, b\u1ea1n l\u00e0m \u0111\u1ed5 caf\u00e9 tr\u00ean ng\u01b0\u1eddi, b\u1ea1n \u0111\u00e3 th\u1ea5t v\u1ecdng v\u00e0 \u0111\u00e3 ph\u1ea3i chuy\u1ec3n cu\u1ed9c h\u1ecdp v\u00e0o l\u00fac kh\u00e1c.<\/p>\n

Nguy\u00ean t\u1eafc #9: X\u00e1c \u0111\u1ecbnh r\u00f5 ti\u00eau chu\u1ea9n th\u00e0nh c\u00f4ng c\u1ee7a b\u1ea1n.<\/strong>
\nKh\u00f4ng bao gi\u1edd \u0111\u00e1nh m\u1ea5t ti\u00eau chu\u1ea9n th\u00e0nh c\u00f4ng cu\u1ed1i c\u00f9ng c\u1ee7a b\u1ea1n. CRO l\u00e0 v\u1ec1 chuy\u1ec3n \u0111\u1ed5i. N\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 v\u1ec1 t\u1ec9 l\u1ec7 m\u1edf, t\u1ec9 l\u1ec7 nh\u1ea5p chu\u1ed9t, tweet, chia s\u1ebb ho\u1eb7c ghim n\u1ed9i dung. Tr\u1eeb khi, tweet v\u00e0 ghim n\u1ed9i dung l\u00e0 \u201cchuy\u1ec3n \u0111\u1ed5i\u201d tr\u00ean website c\u1ee7a b\u1ea1n.<\/p>\n

\u0110i\u1ec3m m\u1ea5u ch\u1ed1t: x\u00e1c \u0111\u1ecbnh m\u1ed9t m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng trong t\u00e2m tr\u00ed v\u00e0 t\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung c\u1ee7a b\u1ea1n xung quanh m\u1ee5c ti\u00eau \u0111\u00f3. M\u1ecdi th\u1ee9 kh\u00e1c l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u00f4ng vi\u1ec7c (KPI).<\/p>\n

Nguy\u00ean t\u1eafc #10: Kh\u00f4ng n\u00ean ki\u1ec3m tra y\u1ebfu t\u1ed1 \u00edt quan tr\u1ecdng.<\/strong>
\nC\u00e2u n\u00f3i n\u00e0y l\u00fac tr\u01b0\u1edbc \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho th\u01b0 tr\u1ef1c ti\u1ebfp, v\u00e0 ng\u00e0y nay n\u00f3 v\u1eabn \u0111\u00fang cho marketing online. Tr\u00e1nh vi\u1ec7c th\u1eed nghi\u1ec7m c\u00e1c y\u00eau t\u1ed1 r\u1ea5t nh\u1ecf m\u00e0 \u00edt c\u00f3 c\u01a1 h\u1ed9i thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3. S\u1eed d\u1ee5ng nh\u1eefng c\u00e1ch th\u00f4ng th\u01b0\u1eddng, tin v\u00e0o tr\u1ef1c gi\u00e1c c\u1ee7a b\u1ea1n v\u00e0 t\u1eadp trung v\u00e0o c\u00e1c b\u00e0i ki\u1ec3m tra c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng cao.<\/p>\n

# B\u1ed5 sung th\u00f4ng tin<\/strong>
\nCRO kh\u00f4ng ch\u1ec9 l\u00e0 nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u h\u01a1n vi\u1ec7c m\u1ecdi ng\u01b0\u1eddi nh\u1ea5n n\u00fat m\u00e0 l\u00e0 vi\u1ec7c cung c\u1ea5p c\u00e1c n\u1ed9i dung h\u01b0\u1edbng \u0111\u1ebfn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng v\u00e0 khuy\u1ebfn kh\u00edch h\u1ecd nh\u1ea5p v\u00e0o n\u00fat b\u00ean ph\u1ea3i v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m. N\u1ebfu b\u1ea1n \u0111\u00e3 d\u00f9ng A\/B Test to\u00e0n b\u1ed9 trang web c\u1ee7a b\u1ea1n, t\u1ed1i \u01b0u h\u00f3a d\u1ef1a tr\u00ean c\u00e1c d\u1eef li\u1ec7u, v\u00e0 t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u1ee7a b\u1ea1n v\u1eabn c\u00f2n th\u1ea5p h\u01a1n b\u1ea1n mu\u1ed1n, c\u00f3 l\u1ebd b\u1ea1n \u0111ang \u0111o l\u01b0\u1eddng sai c\u00e1c thi\u1ebft l\u1eadp s\u1ed1 li\u1ec7u.<\/p>\n

V\u00ed d\u1ee5, h\u00e3y n\u00f3i r\u1eb1ng b\u1ea1n s\u1edf h\u1eefu m\u1ed9t cupcake cho ng\u01b0\u1eddi s\u00e0nh \u0103n v\u00e0 website c\u1ee7a b\u1ea1n c\u00f3 t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u00e0 2%. Trong v\u00ed d\u1ee5 n\u00e0y, m\u1ed9t kh\u00e1ch h\u00e0ng \u0111\u1eb7t b\u00e1nh l\u00e0 \u201cchuy\u1ec3n \u0111\u1ed5i\u201d. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00e2u h\u1ecfi \u0111\u1ec3 b\u1ea1n t\u1ef1 tr\u1ea3 l\u1eddi:<\/p>\n

+ T\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i 2% d\u1ef1a tr\u00ean t\u1ea5t c\u1ea3 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp website, ho\u1eb7c l\u00e0 t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i 2% d\u1ef1a tr\u00ean nh\u1eefng ng\u01b0\u1eddi ch\u1ea5p nhu\u1ed9t v\u00e0o c\u00e1c trang \u0111\u1ec3 \u0111\u1eb7t mua b\u00e1nh?<\/p>\n

+ C\u00e1c ngu\u1ed3n l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp c\u00f3 t\u1ec9 l\u1ec7 tho\u00e1t cao nh\u1ea5t?<\/p>\n

+ C\u00e1c m\u00f4 h\u00ecnh h\u00e0nh vi c\u1ee7a nh\u1eefng ng\u01b0\u1eddi chuy\u1ec3n \u0111\u1ed5i cu\u1ed1i c\u00f9ng l\u00e0 g\u00ec? H\u1ecd xem m\u1ed9t \u0111o\u1ea1n video? Duy\u1ec7t b\u1ed9 s\u01b0u t\u1eadp c\u1ee7a b\u1ea1n? \u0110\u1ecdc l\u1eddi ch\u1ee9ng th\u1ef1c t\u1eeb kh\u00e1ch h\u00e0ng?<\/p>\n

+ Cu\u1ed1i c\u00f9ng v\u00e0 quan tr\u1ecdng nh\u1ea5t l\u00e0 c\u00e2u h\u1ecfi: l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u00f4i c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u n\u00e0y \u0111\u1ec3 h\u1ed9i \u0111\u1ee7 c\u00e1c \u0111i\u1ec1u ki\u1ec7n \u0111\u1ea7y tri\u1ec3n v\u1ecdng h\u01a1n?<\/p>\n

# L\u1eddi k\u1ebft<\/strong>
\nNgo\u00e0i ch\u1ee9c n\u0103ng c\u01a1 b\u1ea3n nh\u01b0 t\u1ed1c \u0111\u1ed9 v\u00e0 t\u1ed1i \u01b0u h\u00f3a di \u0111\u1ed9ng, kh\u00f4ng c\u00f3 ch\u00e2n l\u00fd duy nh\u1ea5t ho\u1eb7c b\u00ed quy\u1ebft \u0111\u1ed9c nh\u1ea5t \u0111\u1ec3 t\u0103ng CRO. C\u00e1ch duy nh\u1ea5t \u0111\u1ec3 bi\u1ebft ch\u1eafc ch\u1eafn nh\u1eefng g\u00ec ho\u1ea1t \u0111\u1ed9ng v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n l\u00e0 h\u00e3y ch\u1ea1y m\u1ed9t lo\u1ea1t c\u00e1c th\u1eed nghi\u1ec7m A\/B Test v\u00e0 sau \u0111\u00f3 s\u1eb5n s\u00e0ng th\u1ef1c hi\u1ec7n nh\u1eefng thay \u0111\u1ed5i d\u1ef1a tr\u00ean c\u01a1 s\u1edf d\u1eef li\u1ec7u.<\/p>\n

B\u00e0i li\u00ean quan: S\u1eed d\u1ee5ng s\u1ed1 li\u1ec7u c\u1ee7a Subiz trong Google Analytics \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 chi\u1ebfn d\u1ecbch marketing<\/em><\/p>\n

Ngu\u1ed3n: KISSmetrics<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

A\/B Test (hay A\/B Split Test) l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p th\u1eed nghi\u1ec7m 2 phi\u00ean b\u1ea3n (A v\u00e0 B) v\u1ec1 giao di\u1ec7n ho\u1eb7c c\u00e1ch b\u1ed1 tr\u00ed n\u1ed9i dung, c\u00e1c n\u00fat c\u0103n ch\u1ec9nh \u0111i\u1ec1u h\u01b0\u1edbng, v\u1ecb tr\u00ed \u0111\u1eb7t h\u00ecnh \u1ea3nh, n\u00fat mua h\u00e0ng c\u1ee7a m\u1ed9t website b\u00e1n h\u00e0ng. M\u1ee5c \u0111\u00edch cu\u1ed1i c\u00f9ng l\u00e0 \u0111\u1ec3 ki\u1ec3m tra xem […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56799"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=56799"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56799\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=56799"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=56799"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=56799"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}