{"id":5681,"date":"2023-11-29T20:39:08","date_gmt":"2023-11-29T20:39:08","guid":{"rendered":"https:\/\/masterskills.org\/blog\/?p=5681"},"modified":"2023-11-29T13:34:45","modified_gmt":"2023-11-29T13:34:45","slug":"top-7-kpi-cho-giam-sat-ban-hang-nen-luong","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/top-7-kpi-cho-giam-sat-ban-hang-nen-luong.html","title":{"rendered":"Top 7 KPI cho gi\u00e1m s\u00e1t b\u00e1n h\u00e0ng n\u00ean \u0111o l\u01b0\u1eddng"},"content":{"rendered":"

KPI cho\u00a0gi\u00e1m s\u00e1t b\u00e1n h\u00e0ng\u00a0l\u00e0 c\u00e1c ch\u1ec9 s\u1ed1 m\u00e0 gi\u00e1m \u0111\u1ed1c b\u00e1n h\u00e0ng s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng c\u1ee7a c\u00e1c nh\u00f3m b\u00e1n h\u00e0ng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 g\u1ee3i \u00fd 7 KPI h\u00e0ng \u0111\u1ea7u d\u00e0nh cho gi\u00e1m s\u00e1t b\u00e1n h\u00e0ng c\u1ea7n \u0111o l\u01b0\u1eddng \u0111\u1ec3 c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

KPI l\u00e0 g\u00ec? T\u1ea1i sao ph\u1ea3i x\u00e2y d\u1ef1ng KPI cho gi\u00e1m s\u00e1t b\u00e1n h\u00e0ng<\/b><\/h2>\n

KPI \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 c\u00e1c ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 theo d\u00f5i hi\u1ec7u su\u1ea5t c\u1ee7a m\u1ed9t doanh nghi\u1ec7p, m\u1ed9t b\u1ed9 ph\u1eadn ho\u1eb7c c\u00e1c c\u00e1 nh\u00e2n so v\u1edbi c\u00e1c m\u1ee5c ti\u00eau.<\/p>\n

X\u00e2y d\u1ef1ng KPI cho \u0111\u1ed9i ng\u0169 gi\u00e1m s\u00e1t b\u00e1n h\u00e0ng\u00a0gi\u00fap b\u1ea1n n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c t\u00ecnh h\u00ecnh th\u1ef1c t\u1ebf ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u0169ng nh\u01b0 n\u0103ng l\u1ef1c c\u1ee7a c\u00e1 nh\u00e2n hay 1 nh\u00f3m b\u00e1n h\u00e0ng so v\u1edbi m\u1ee5c ti\u00eau \u0111\u1ec1 ra. T\u1eeb \u0111\u00f3 c\u00f3 nh\u1eefng thay \u0111\u1ed5i t\u00edch c\u1ef1c v\u1ec1 s\u1ea3n ph\u1ea9m, ch\u00ednh s\u00e1ch\u2026 \u0111\u1ec3 c\u1ea3i thi\u1ec7n ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng \u2013 qu\u1ea3n l\u00fd nh\u1eb1m thu \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 nh\u01b0 mong mu\u1ed1n.<\/p>\n

\"C\u00e1c<\/p>\n

C\u00e1c ch\u1ec9 s\u1ed1 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t c\u1ee7a doanh nghi\u1ec7p<\/p>\n<\/div>\n

\u0110i\u1ec1u quan tr\u1ecdng l\u00e0 ch\u1ecdn KPI ph\u1ea3i c\u00f3 li\u00ean quan \u0111\u1ebfn l\u0129nh v\u1ef1c, v\u1ecb tr\u00ed v\u00e0 m\u1ee5c ti\u00eau c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ea7n x\u00e2y d\u1ef1ng KPI th\u00ec b\u1ed9 ch\u1ec9 ti\u00eau \u0111\u00f3 m\u1edbi th\u1ef1c s\u1ef1 h\u1eefu \u00edch cho doanh nghi\u1ec7p.<\/p>\n

C\u00e1c y\u1ebfu t\u1ed1 \u0111\u1ec3 x\u00e2y d\u1ef1ng KPI ph\u00f9 h\u1ee3p cho gi\u00e1m s\u00e1t b\u00e1n h\u00e0ng<\/strong><\/h2>\n

Nh\u00e0 qu\u1ea3n l\u00fd c\u1ea7n x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111i\u1ec1u g\u00ec mong mu\u1ed1n t\u1eeb gi\u00e1m s\u00e1t b\u00e1n h\u00e0ng \u0111\u1ec3 \u0111\u1ecbnh h\u00ecnh \u0111\u01b0\u1ee3c c\u00e1c ch\u1ec9 ti\u00eau KPI ph\u00f9 h\u1ee3p v\u00e0 hi\u1ec7u qu\u1ea3 nh\u1ea5t. C\u00e1c y\u1ebfu t\u1ed1 c\u00f3 th\u1ec3 l\u00e0m c\u0103n c\u1ee9 \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau n\u1ec1n t\u1ea3ng KPI cho gi\u00e1m s\u00e1t b\u00e1n h\u00e0ng l\u00e0:<\/p>\n

    \n
  • \u0110\u1ea3m b\u1ea3o doanh s\u1ed1 b\u00e1n h\u00e0ng<\/li>\n
  • \u0110\u1ea3m b\u1ea3o kh\u1ed1i l\u01b0\u1ee3ng b\u00e1n h\u00e0ng theo \u0111\u1ecba \u0111i\u1ec3m<\/li>\n
  • Duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng c\u0169<\/li>\n
  • T\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng m\u1edbi<\/li>\n
  • C\u00e1ch \u0111\u1ec3 t\u1ea1o ra doanh s\u1ed1 t\u1eeb kh\u00e1ch h\u00e0ng m\u1edbi<\/li>\n
  • C\u00e1ch \u0111\u1ec3 t\u1ea1o ra doanh s\u1ed1 t\u1eeb kh\u00e1ch h\u00e0ng c\u0169<\/li>\n<\/ul>\n

    G\u1ee3i \u00fd 7 KPI cho gi\u00e1m s\u00e1t b\u00e1n h\u00e0ng<\/b><\/h2>\n

    1. Doanh thu m\u1ee5c ti\u00eau\u00a0<\/b><\/h3>\n

    Ch\u1ec9 s\u1ed1 n\u00e0y \u0111\u00e1nh gi\u00e1 doanh s\u1ed1 thu \u0111\u01b0\u1ee3c trong m\u1ed9t kho\u1ea3ng th\u1eddi gian c\u1ee7a c\u1ea3 b\u1ed9 ph\u1eadn kinh doanh trong c\u00f4ng ty v\u00e0 c\u00f3 th\u1ec3 gi\u00fap c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t l\u00e0m vi\u1ec7c c\u1ee7a t\u1ea5t c\u1ea3 nh\u00e2n vi\u00ean trong \u0111\u00f3.<\/p>\n

    \"sale<\/p>\n

    Doanh thu m\u1ee5c ti\u00eau l\u00e0 1 trong nh\u1eefng KPI h\u00e0ng \u0111\u1ea7u c\u1ea7n ph\u1ea3i \u0111o l\u01b0\u01a1ng trong doanh nghi\u1ec7p<\/p>\n<\/div>\n

    V\u1edbi KPI n\u00e0y, doanh nghi\u1ec7p b\u1ea1n c\u1ea7n t\u1ea1o s\u1eb5n m\u1ed9t khung tham chi\u1ebfu ch\u00ednh x\u00e1c. C\u00e1c\u00a0nh\u00e2n vi\u00ean kinh doanh\u00a0c\u00f3 th\u1ec3 b\u1ecb n\u1ea3n ch\u00ed v\u00e0 ki\u1ec7t s\u1ee9c b\u1edfi \u00e1p l\u1ef1c t\u1eeb nh\u1eefng ch\u1ec9 ti\u00eau qu\u00e1 cao, n\u00ean b\u1ea1n c\u1ea7n xem x\u00e9t t\u1ed5ng doanh thu th\u1ef1c t\u1ebf c\u1ee7a kho\u1ea3ng th\u1eddi gian g\u1ea7n \u0111\u00e2y v\u00e0 \u0111\u1eb7t ra con s\u1ed1 c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c.<\/p>\n

    2. T\u0103ng tr\u01b0\u1edfng doanh s\u1ed1 b\u00e1n h\u00e0ng<\/b><\/h3>\n

    KPI cho gi\u00e1m s\u00e1t b\u00e1n h\u00e0ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn nh\u1ea5t ch\u00ednh l\u00e0 ch\u1ec9 s\u1ed1 t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1 . Mu\u1ed1n bi\u1ebft doanh nghi\u1ec7p c\u00f3 \u0111ang ph\u00e1t tri\u1ec3n \u1ed5n \u0111\u1ecbnh hay kh\u00f4ng nh\u00e0 qu\u1ea3n l\u00fd c\u1ea7n xem x\u00e9t c\u00e1c s\u1ed1 li\u1ec7u t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1 b\u00e1n h\u00e0ng. Theo d\u00f5i hi\u1ec7u su\u1ea5t c\u1ee7a c\u00e1c \u0111\u1ea1i di\u1ec7n b\u00e1n h\u00e0ng th\u00f4ng qua KPI s\u1ebd gi\u00fap nh\u00e0 qu\u1ea3n l\u00fd gi\u00e1m s\u00e1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 kinh doanh c\u1ee7a c\u1ea3 doanh nghi\u1ec7p.<\/p>\n

    Gi\u1ea3 s\u1eed nh\u00f3m b\u00e1n h\u00e0ng c\u1ee7a doanh nghi\u1ec7p t\u1eadp trung v\u00e0o th\u1ecb tr\u01b0\u1eddng ng\u00e1ch v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c ch\u1ec9 s\u1ed1 doanh thu l\u1ee3i nhu\u1eadn \u0111\u00e1ng k\u1ec3. \u0110\u00e2y l\u00e0 m\u1ed9t c\u0103n c\u1ee9 \u0111\u1ec3 nh\u00e0 qu\u1ea3n l\u00fd \u0111\u00e1nh gi\u00e1 v\u00e0 ph\u00e2n b\u1ed5 l\u1ea1i th\u1ecb tr\u01b0\u1eddng ng\u00e1ch c\u1ee7a m\u00ecnh. Nh\u00e0 qu\u1ea3n l\u00fd s\u1ebd bi\u1ebft c\u00e1ch ph\u00e2n b\u1ed5 v\u1ed1n v\u00e0 k\u00eanh \u0111\u1ea7u t\u01b0 ph\u00f9 h\u1ee3p nh\u1eb1m thu \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn cao h\u01a1n.<\/p>\n

    Doanh s\u1ed1 b\u00e1n h\u00e0ng t\u0103ng tr\u01b0\u1edfng t\u00edch c\u1ef1c trong kho\u1ea3ng th\u1eddi gian c\u1ee5 th\u1ec3 cho th\u1ea5y doanh nghi\u1ec7p \u0111ang \u0111i \u0111\u00fang h\u01b0\u1edbng v\u1edbi c\u00e1c m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng gi\u00fap ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/p>\n

    3. Kh\u1ed1i l\u01b0\u1ee3ng b\u00e1n h\u00e0ng theo \u0111\u1ecba \u0111i\u1ec3m<\/b><\/h3>\n

    M\u1ed9t trong c\u00e1c ch\u1ec9 s\u1ed1 KPI cho gi\u00e1m s\u00e1t b\u00e1n h\u00e0ng n\u00ean \u0111o l\u01b0\u1eddng l\u00e0 kh\u1ed1i l\u01b0\u1ee3ng b\u00e1n h\u00e0ng theo \u0111\u1ecba \u0111i\u1ec3m. B\u1eb1ng c\u00e1ch so s\u00e1nh kh\u1ed1i l\u01b0\u1ee3ng b\u00e1n h\u00e0ng gi\u1eefa c\u00e1c \u0111\u1ecba \u0111i\u1ec3m, bao g\u1ed3m c\u1ea3 c\u1eeda h\u00e0ng th\u1ef1c v\u00e0 giao d\u1ecbch tr\u1ef1c tuy\u1ebfn trong c\u00f9ng giai \u0111o\u1ea1n s\u1ebd gi\u00fap nh\u00e0 qu\u1ea3n l\u00fd x\u00e1c \u0111\u1ecbnh \u0111\u00e2u l\u00e0 khu v\u1ef1c ti\u1ec1m n\u0103ng \u0111\u1ec3 ph\u00e1t tri\u1ec3n kinh doanh.<\/p>\n

    N\u1ebfu kh\u1ed1i l\u01b0\u1ee3ng b\u00e1n h\u00e0ng l\u1edbn \u1edf khu v\u1ef1c A, c\u00f3 l\u1ebd nhu c\u1ea7u \u1edf \u0111\u00f3 cao h\u01a1n, trong tr\u01b0\u1eddng h\u1ee3p \u0111\u00f3, gi\u00e1m \u0111\u1ed1c v\u00e0 CEO s\u1ebd s\u1eed d\u1ee5ng KPI \u0111\u1ec3 l\u00e0m c\u0103n c\u1ee9 cho vi\u1ec7c ki\u1ec3m so\u00e1t ngu\u1ed3n c\u1ea7u v\u00e0 t\u00ecm l\u1eddi gi\u1ea3i cho s\u1ef1 ch\u00eanh l\u1ec7ch doanh s\u1ed1 gi\u1eefa c\u00e1c \u0111\u1ecba \u0111i\u1ec3m n\u00e0y.<\/p>\n

    4. \u0110\u1ecbnh gi\u00e1 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/b><\/h3>\n

    M\u1eb7c d\u00f9 c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd v\u00e0 ch\u1ee7 s\u1edf h\u1eefu doanh nghi\u1ec7p kh\u00f4ng n\u00ean theo d\u00f5i m\u1ecdi \u0111\u1ed9ng th\u00e1i c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, nh\u01b0ng nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c gi\u00e1 c\u1ea3 c\u1ee7a h\u1ecd c\u00f3 th\u1ec3 gi\u00fap t\u1ea1o ra m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh. N\u1ebfu gi\u00e1 c\u1ee7a b\u1ea1n kh\u00f4ng ch\u00eanh l\u1ec7ch nhi\u1ec1u, b\u1ea1n c\u00f3 th\u1ec3 xem x\u00e9t chi\u1ebfn l\u01b0\u1ee3c so kh\u1edbp gi\u00e1 \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o cho kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n gi\u00e1 th\u1ea5p nh\u1ea5t \u2013 v\u00e0 b\u1ea1n b\u00e1n \u0111\u01b0\u1ee3c nhi\u1ec1u nh\u1ea5t.<\/p>\n

    \"\"Ngo\u00e0i ra, b\u1eb1ng c\u00e1ch theo d\u00f5i gi\u00e1 b\u00e1n l\u1ebb trung b\u00ecnh c\u1ee7a s\u1ea3n ph\u1ea9m, b\u1ea1n c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng t\u00e1c \u0111\u1ed9ng c\u1ee7a vi\u1ec7c gi\u1ea3m gi\u00e1 ho\u1eb7c tri\u1ec3n khai ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u1ea1i.<\/p>\n

    V\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n \u0111ang \u0111\u00e0o t\u1ea1o c\u00e1c \u0111\u1ea1i di\u1ec7n c\u1ee7a m\u00ecnh \u0111\u1ec3 x\u1eed l\u00fd c\u00e1c ph\u1ea3n \u0111\u1ed1i v\u1ec1 gi\u00e1\u00a0 m\u1ed9t c\u00e1ch th\u00edch h\u1ee3p. H\u00e3y th\u1eed c\u00e1c b\u00e0i t\u1eadp \u0111\u00f3ng vai \u0111\u1ec3 h\u1ecd s\u1eb5n s\u00e0ng th\u1ea3o lu\u1eadn v\u1ec1 gi\u00e1 c\u1ea3 m\u00e0 kh\u00f4ng m\u1eb7c \u0111\u1ecbnh gi\u1ea3m gi\u00e1.<\/p>\n

    5. T\u1ef7 s\u1ed1 \u0111\u01a1n h\u00e0ng th\u00e0nh c\u00f4ng tr\u00ean s\u1ed1 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/b><\/h2>\n

    \u0110\u01b0\u1ee3c t\u00ednh b\u1eb1ng t\u1ef7 s\u1ed1 gi\u1eefa nh\u1eefng h\u1ee3p \u0111\u1ed3ng th\u00e0nh c\u00f4ng v\u00e0 s\u1ed1 l\u01b0\u1ee3ng leads m\u00e0 nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n c\u00f3, ch\u1ec9 s\u1ed1 n\u00e0y cho ph\u00e9p to\u00e0n b\u1ed9 ph\u1eadn kinh doanh r\u00e0 so\u00e1t l\u1ea1i to\u00e0n b\u1ed9 qu\u00e1 tr\u00ecnh l\u00e0m vi\u1ec7c: nh\u1eefng leads n\u00e0o c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng, ph\u01b0\u01a1ng th\u1ee9c n\u00e0o ph\u00f9 h\u1ee3p nh\u1ea5t \u0111\u1ec3 ch\u1ed1t h\u1ee3p \u0111\u1ed3ng trong t\u01b0\u01a1ng lai, v\u00e0 li\u1ec7u nh\u1eefng \u01b0u \u0111\u00e3i \/ th\u00f4ng \u0111i\u1ec7p g\u1eedi t\u1edbi kh\u00e1ch h\u00e0ng c\u00f3 \u1ea3nh h\u01b0\u1edfng hay kh\u00f4ng.<\/p>\n

    \u0110\u00e2y l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 KPI cho gi\u00e1m s\u00e1t b\u00e1n h\u00e0ng\u00a0c\u1ea7n \u0111\u01b0\u1ee3c chia s\u1ebb v\u00e0 th\u1ea3o lu\u1eadn th\u01b0\u1eddng xuy\u00ean gi\u1eefa b\u1ed9 ph\u1eadn marketing v\u00e0 sales, v\u00ec 20 leads ch\u1ea5t l\u01b0\u1ee3ng s\u1ebd hi\u1ec7u qu\u1ea3 h\u01a1n so v\u1edbi h\u00e0ng tr\u0103m leads k\u00e9m ch\u1ea5t l\u01b0\u1ee3ng (x\u00e9t tr\u00ean g\u00f3c \u0111\u1ed9 k\u00fd k\u1ebft h\u1ee3p \u0111\u1ed3ng th\u00e0nh c\u00f4ng v\u00e0 ti\u1ebft ki\u1ec7m th\u1eddi gian).<\/p>\n

    6. T\u1ef7 s\u1ed1 \u0111\u01a1n h\u00e0ng th\u00e0nh c\u00f4ng tr\u00ean s\u1ed1 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng\u00a0<\/b><\/h3>\n

    \u00a0<\/b>\u0110\u01b0\u1ee3c t\u00ednh b\u1eb1ng t\u1ef7 s\u1ed1 gi\u1eefa nh\u1eefng h\u1ee3p \u0111\u1ed3ng th\u00e0nh c\u00f4ng v\u00e0 s\u1ed1 l\u01b0\u1ee3ng leads m\u00e0 nh\u00f3m b\u00e1n h\u00e0ng c\u00f3, ch\u1ec9 s\u1ed1 n\u00e0y cho ph\u00e9p to\u00e0n b\u1ed9 ph\u1eadn kinh doanh r\u00e0 so\u00e1t l\u1ea1i to\u00e0n b\u1ed9 qu\u00e1 tr\u00ecnh l\u00e0m vi\u1ec7c c\u1ee7a nh\u00f3m v\u00e0 c\u1ee7a c\u00e1c th\u00e0nh vi\u00ean Sales: nh\u1eefng leads n\u00e0o c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng, ph\u01b0\u01a1ng th\u1ee9c n\u00e0o ph\u00f9 h\u1ee3p nh\u1ea5t \u0111\u1ec3 ch\u1ed1t h\u1ee3p \u0111\u1ed3ng trong t\u01b0\u01a1ng lai, v\u00e0 li\u1ec7u nh\u1eefng \u01b0u \u0111\u00e3i \/ th\u00f4ng \u0111i\u1ec7p g\u1eedi t\u1edbi kh\u00e1ch h\u00e0ng c\u00f3 \u1ea3nh h\u01b0\u1edfng hay kh\u00f4ng.<\/p>\n

    \u0110\u00e2y l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 KPI c\u1ea7n \u0111\u01b0\u1ee3c chia s\u1ebb v\u00e0 th\u1ea3o lu\u1eadn th\u01b0\u1eddng xuy\u00ean gi\u1eefa b\u1ed9 ph\u1eadn marketing v\u00e0 sales, v\u00ec 20 leads ch\u1ea5t l\u01b0\u1ee3ng s\u1ebd hi\u1ec7u qu\u1ea3 h\u01a1n so v\u1edbi h\u00e0ng tr\u0103m leads k\u00e9m ch\u1ea5t l\u01b0\u1ee3ng (x\u00e9t tr\u00ean g\u00f3c \u0111\u1ed9 k\u00fd k\u1ebft h\u1ee3p \u0111\u1ed3ng th\u00e0nh c\u00f4ng v\u00e0 ti\u1ebft ki\u1ec7m th\u1eddi gian).<\/p>\n

    7.\u00a0 Ch\u1ec9 s\u1ed1 gi\u00e1 tr\u1ecb l\u00e2u d\u00e0i c\u1ee7a kh\u00e1ch h\u00e0ng\u00a0<\/b><\/h3>\n

    KPI cho gi\u00e1m s\u00e1t b\u00e1n h\u00e0ng ti\u1ebfp theo ch\u00ednh l\u00e0 gi\u00e1 tr\u1ecb l\u00e2u d\u00e0i c\u1ee7a kh\u00e1ch h\u00e0ng. Doanh nghi\u1ec7p gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng c\u00e0ng l\u00e2u th\u00ec c\u00e0ng ki\u1ebfm \u0111\u01b0\u1ee3c nhi\u1ec1u ti\u1ec1n h\u01a1n. \u0110\u1ec3 t\u00ednh to\u00e1n ch\u1ec9 s\u1ed1 CLV, nh\u00e0 qu\u1ea3n l\u00fd c\u1ea7n t\u00e1ch ch\u1ec9 s\u1ed1 CAC kh\u1ecfi t\u1ed5ng doanh thu m\u00e0 doanh nghi\u1ec7p mong \u0111\u1ee3i nh\u1eadn \u0111\u01b0\u1ee3c t\u1eeb kh\u00e1ch h\u00e0ng m\u1edbi trong th\u1eddi gian t\u1ed3n t\u1ea1i m\u1ed1i quan h\u1ec7 hai b\u00ean.<\/p>\n

    \"\"N\u1ebfu ch\u1ec9 s\u1ed1 ARPU v\u00e0 CLV \u0111ang t\u0103ng l\u00ean, \u0111i\u1ec1u \u0111\u00f3 b\u00e1o hi\u1ec7u r\u1eb1ng trung b\u00ecnh doanh nghi\u1ec7p \u0111ang nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u doanh thu h\u01a1n t\u1eeb m\u1ed7i kh\u00e1ch h\u00e0ng, trong th\u1eddi gian d\u00e0i h\u01a1n v\u00e0 \u0111\u00f3 ch\u00ednh x\u00e1c l\u00e0 nh\u1eefng g\u00ec m\u00e0 doanh nghi\u1ec7p n\u00ean h\u01b0\u1edbng t\u1edbi. D\u1ef1a v\u00e0o ch\u1ec9 s\u1ed1 CLV nh\u00e0 qu\u1ea3n l\u00fd x\u00e1c \u0111\u1ecbnh doanh nghi\u1ec7p c\u00f3 th\u1ec3 cho ph\u00e9p bao nhi\u00eau \u0111\u1ec3 CAC v\u1eabn c\u00f3 l\u00e3i.<\/p>\n

    M\u1ed7i KPI c\u1ee7a gi\u00e1m s\u00e1t b\u00e1n h\u00e0ng ch\u00ednh l\u00e0 m\u1ed9t m\u1ea3nh gh\u00e9p nh\u1ecf trong b\u1ee9c tranh th\u00e0nh c\u00f4ng chung c\u1ee7a doanh nghi\u1ec7p hi\u1ec7n \u0111\u1ea1i. V\u00e0 \u201cb\u1ee9c tranh chung\u201d \u1ea5y ch\u00ednh l\u00e0 h\u1ec7 th\u1ed1ng m\u1ee5c ti\u00eau to\u00e0n di\u1ec7n v\u00e0 th\u1ed1ng nh\u1ea5t trong doanh nghi\u1ec7p \u2013 khi \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng v\u00e0 qu\u1ea3n tr\u1ecb tr\u00ean m\u1ed9t Gi\u1ea3i ph\u00e1p qu\u1ea3n tr\u1ecb m\u1ee5c ti\u00eau to\u00e0n di\u1ec7n.<\/p>\n","protected":false},"excerpt":{"rendered":"

    KPI cho\u00a0gi\u00e1m s\u00e1t b\u00e1n h\u00e0ng\u00a0l\u00e0 c\u00e1c ch\u1ec9 s\u1ed1 m\u00e0 gi\u00e1m \u0111\u1ed1c b\u00e1n h\u00e0ng s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng c\u1ee7a c\u00e1c nh\u00f3m b\u00e1n h\u00e0ng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 g\u1ee3i \u00fd 7 KPI h\u00e0ng \u0111\u1ea7u d\u00e0nh cho gi\u00e1m s\u00e1t b\u00e1n h\u00e0ng c\u1ea7n \u0111o l\u01b0\u1eddng \u0111\u1ec3 c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[196,236],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5681"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=5681"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5681\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=5681"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=5681"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=5681"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}