{"id":56817,"date":"2023-12-20T19:46:43","date_gmt":"2023-12-20T12:46:43","guid":{"rendered":"https:\/\/masterskills.org\/blog\/call-to-action-de-email-co-duoc-hieu-qua-cao-nhat.html"},"modified":"2023-12-20T19:46:43","modified_gmt":"2023-12-20T12:46:43","slug":"call-to-action-de-email-co-duoc-hieu-qua-cao-nhat","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/call-to-action-de-email-co-duoc-hieu-qua-cao-nhat.html","title":{"rendered":"Call to Action \u2013 \u0110\u1ec3 email c\u00f3 \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 cao nh\u1ea5t"},"content":{"rendered":"
Trong c\u00e1c email, banner qu\u1ea3ng c\u00e1o, ho\u1eb7c tr\u00ean website\u2026b\u1ea1n \u0111\u00e3 th\u1ea5y nh\u1eefng n\u00fat kh\u01a1i g\u1ee3i h\u00e0nh \u0111\u1ed9ng khi\u1ebfn b\u1ea1n th\u1ef1c hi\u1ec7n thao t\u00e1c nh\u1ea5n chu\u1ed9t v\u00e0o \u0111\u1ec3 ho\u00e0n th\u00e0nh c\u00e1c y\u00eau c\u1ea7u ho\u1eb7c t\u00ecm hi\u1ec3u th\u00eam th\u00f4ng tin nh\u01b0: ti\u1ebfp t\u1ee5c, t\u00ecm hi\u1ec3u th\u00eam, xem chi ti\u1ebft t\u1ea1i \u0111\u00e2y, mua ngay, click ngay\u2026Nh\u1eefng n\u00fat \u0111\u00f3 \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 Call To Action (CTA) (t\u1ea1m d\u1ecbch l\u00e0 l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng)\u2026<\/p>\n
\"Call<\/p>\n

Call To Action (CAT) t\u1ea1m d\u1ecbch l\u00e0 K\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng<\/p>\n<\/div>\n

Trong email marketing, vi\u1ec7c khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng tham gia c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh c\u1ee7a doanh nghi\u1ec7p b\u1ea1n nh\u01b0 th\u1ef1c hi\u1ec7n b\u1ea3ng kh\u1ea3o s\u00e1t, nh\u1eadp th\u00f4ng tin \u0111\u1ec3 nh\u1eadn c\u00e1c th\u00f4ng tin khuy\u1ebfn m\u00e3i, nh\u1ea5n v\u00e0o \u0111\u1ec3 xem c\u00e1c th\u00f4ng tin chi ti\u1ebft ho\u1eb7c t\u0103ng vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i mua h\u00e0ng\u2026 th\u00ec l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng (CTA) hi\u1ec7u qu\u1ea3 r\u1ea5t quan tr\u1ecdng.<\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 5 ph\u01b0\u01a1ng ph\u00e1p \u0111\u1eb7t CTA tuy\u1ec7t v\u1eddi nh\u1ea5t d\u00e0nh cho c\u00e1c chi\u1ebfn d\u1ecbch email marketing c\u1ee7a doanh nghi\u1ec7p b\u1ea1n.<\/p>\n

1. S\u1eed d\u1ee5ng HTML \u0111\u1ec3 t\u1ea1o n\u00fat CTA<\/strong>
\nH\u01a1n 60% ng\u01b0\u1eddi nh\u1eadn email th\u01b0\u1eddng c\u00f3 th\u00f3i quen t\u1eaft h\u00ecnh \u1ea3nh, \u0111i\u1ec1u n\u00e0y ch\u1ee9ng t\u1ecf m\u1ed9t \u0111i\u1ec1u r\u1eb1ng n\u1ebfu ch\u1ec9 d\u1ef1a v\u00e0o h\u00ecnh \u1ea3nh trong c\u00e1c chi\u1ebfn d\u1ecbch email marketing th\u00ec \u0111\u00f3 l\u00e0 m\u1ed9t vi\u1ec7c l\u00e0m \u0111\u1ea7y r\u1ee7i ro.<\/p>\n

H\u00ecnh \u1ea3nh c\u00f3 th\u1ec3 r\u1ea5t h\u1eefu \u00edch, nh\u01b0ng \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i c\u00f3 bi\u1ec7n ph\u00e1p d\u1ef1 ph\u00f2ng, bi\u1ec7n ph\u00e1p d\u1ef1 ph\u00f2ng n\u00e0y d\u00f9ng \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a c\u00e1i nh\u00ecn v\u00e0 c\u1ea3m nh\u1eadn c\u1ee7a kh\u00e1ch h\u00e0ng khi h\u00ecnh \u1ea3nh kh\u00f4ng \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb.<\/p>\n

C\u00e1c website c\u00f3 s\u1eed d\u1ee5ng m\u1ed9t n\u00fat CTA l\u1edbn m\u00e0u cam s\u1ebd r\u1ea5t hi\u1ec7u qu\u1ea3 \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 k\u00edch th\u00edch kh\u00e1ch h\u00e0ng nh\u1ea5n chu\u1ed9t t\u00ecm hi\u1ec3u th\u00eam. M\u1eb7c d\u00f9 \u0111i\u1ec1u n\u00e0y s\u1ebd c\u00f3 hi\u1ec7u qu\u1ea3 m\u1ea1nh m\u1ebd t\u01b0\u01a1ng t\u1ef1 khi \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng trong email marketing nh\u01b0ng \u0111i\u1ec1u g\u00ec s\u1ebd x\u1ea3y ra khi kh\u00e1ch h\u00e0ng kh\u00f4ng nh\u00ecn th\u1ea5y \u0111\u01b0\u1ee3c h\u00ecnh \u1ea3nh c\u00f3 ch\u1ee9a n\u00fat CTA?<\/p>\n

Tuy nhi\u00ean, c\u00f3 m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n \u0111\u1ec3 kh\u1eafc ph\u1ee5c \u0111i\u1ec1u n\u00e0y l\u00e0 b\u1ea1n h\u00e3y s\u1eed d\u1ee5ng HTML \u0111\u1ec3 t\u1ea1o c\u00e1c n\u00fat CTA. H\u1ea7u h\u1ebft c\u00e1c chi\u1ebfn d\u1ecbch email marketing s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh, nh\u01b0ng v\u1edbi m\u1ed9t v\u00e0i tinh ch\u1ec9nh, b\u1ea1n c\u00f3 th\u1ec3 tho\u00e1t kh\u1ecfi t\u00ecnh tr\u1ea1ng tr\u00ean.<\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 hai v\u00ed d\u1ee5 c\u1ee5 th\u1ec3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch s\u1eed d\u1ee5ng c\u00e1c n\u00fat kh\u00f4ng d\u1ef1a tr\u00ean h\u00ecnh \u1ea3nh.<\/p>\n

\"CAT<\/p>\n

www.Memrise.com<\/p>\n<\/div>\n

\"CAT<\/p>\n

www.GetResponse.com<\/p>\n<\/div>\n

Nh\u01b0 b\u1ea1n th\u1ea5y, c\u1ea3 hai chi\u1ebfn d\u1ecbch c\u00f3 c\u00e1c n\u00fat l\u1edbn v\u00e0 kh\u00f4ng s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh minh h\u1ecda.<\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 \u0111o\u1ea1n m\u00e3 code html m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 t\u1ea1o n\u00fat CTA:
\"3\"<\/p>\n

2. CTA n\u00ean t\u1eadp trung v\u00e0o gi\u00e1 tr\u1ecb v\u00e0 h\u01b0\u1edbng d\u1eabn chi ti\u1ebft cho kh\u00e1ch h\u00e0ng<\/strong>
\nQu\u00e1 nhi\u1ec1u email nh\u1eadn \u0111\u01b0\u1ee3c c\u00f3 c\u00e1c CTA nh\u01b0 \u201cG\u1eedi\u201d ho\u1eb7c \u201cNh\u1ea5n v\u00e0o \u0111\u00e2y\u201d.<\/p>\n

\u0110\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 ph\u01b0\u01a1ng ph\u00e1p l\u00ed t\u01b0\u1edfng \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a email marketing, b\u1ea1n n\u00ean t\u1eadp trung v\u00e0o c\u00e1c b\u01b0\u1edbc ti\u1ebfp theo, bao g\u1ed3m c\u00e1c gi\u00e1 tr\u1ecb m\u00e0 ng\u01b0\u1eddi \u0111\u1ecdc s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c t\u1eeb c\u00e1c b\u01b0\u1edbc n\u00e0y. Thay v\u00ec t\u1eadp trung v\u00e0o h\u00e0nh \u0111\u1ed9ng th\u1ef1c t\u1ebf, b\u1ea1n n\u00ean t\u1eadp trung v\u00e0o nh\u1eefng g\u00ec m\u00e0 kh\u00e1ch h\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c \u1edf ph\u00eda sau.<\/p>\n

\u0110i\u1ec1u n\u00e0y kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n c\u1ea7n ph\u1ea3i c\u00f3 l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng d\u00e0i d\u00f2ng, n\u00f3 ch\u1ec9 c\u00f3 ngh\u0129a l\u00e0 \u0111i\u1ec1u c\u1ea7n ph\u1ea3i theo d\u00f5i.<\/p>\n

\"CAT<\/p>\n

V\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh t\u1eeb Linkdedln<\/p>\n<\/div>\n

N\u1ebfu b\u1ea1n \u0111\u01b0\u1ee3c m\u1eddi tham gia v\u00e0o m\u1ea1ng x\u00e3 h\u1ed9i Linkedln (v\u00e0 kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t th\u00e0nh vi\u00ean Linkedln), h\u1ecd s\u1ebd g\u1eedi cho b\u1ea1n m\u1ed9t email t\u01b0\u01a1ng t\u1ef1 nh\u01b0 tr\u00ean.S\u1ebd kh\u00e1 h\u1ea5p d\u1eabn khi CTA l\u00e0 \u201c\u0110\u0103ng k\u00ed Linkedln\u201d ho\u1eb7c \u201cx\u00e2y d\u1ef1ng h\u1ed3 s\u01a1 c\u1ee7a b\u1ea1n b\u00e2y gi\u1edd\u201d, nh\u01b0ng c\u1ea3 hai CTA n\u00e0y \u0111\u1ec1u \u0111\u1ec1 c\u1eadp v\u00e0o Linkedln v\u00e0 l\u1ee3i \u00edch ri\u00eang c\u1ee7a h\u1ecd.<\/p>\n

Ng\u01b0\u1ee3c l\u1ea1i, n\u1ebfu s\u1eed d\u1ee5ng m\u1ed9t b\u1ea3n sao c\u00e1 nh\u00e2n nh\u01b0 \u201cX\u00e1c nh\u1eadn n\u1ebfu b\u1ea1n bi\u1ebft [t\u00ean b\u1ea1n c\u1ee7a b\u1ea1n]\u201d th\u00ec hi\u1ec7u qu\u1ea3 r\u1ea5t cao. Trong h\u1ea7u h\u1ebft c\u00e1c tr\u01b0\u1eddng h\u1ee3p, ng\u01b0\u1eddi \u0111\u01b0\u1ee3c m\u1eddi kh\u00f4ng bi\u1ebft ng\u01b0\u1eddi \u0111\u00e3 m\u1eddi h\u1ecd \u0111\u1ebfn Linkedln, v\u00e0 nh\u1ea5n v\u00e0o n\u00fat n\u00e0y l\u00e0 m\u1ed9t b\u01b0\u1edbc v\u00f4 h\u1ea1i.<\/p>\n

\"CAT<\/p>\n

V\u00ed d\u1ee5 \u0111\u01a1n gi\u1ea3n kh\u00e1c c\u1ee7a m\u1ed9t chi\u1ebfn d\u1ecbch t\u1eeb Linkedln<\/p>\n<\/div>\n

Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, n\u00fat \u201cti\u1ebfp t\u1ee5c\u201d \u0111\u01a1n gi\u1ea3n l\u00e0 m\u1ed9t vi\u1ec7c l\u00e0m t\u1ed1t, n\u00f3 t\u1ea1o cho b\u1ea1n c\u1ea3m gi\u00e1c c\u1ea7n ph\u1ea3i b\u1ea5m qua v\u00e0 l\u00e0m m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 \u0111\u1ec3 th\u1eeba nh\u1eadn s\u1ef1 t\u00e1n th\u00e0nh (s\u1ef1 th\u1eadt l\u00e0 b\u1ea1n \u0111\u00e3 \u0111\u01b0\u1ee3c x\u00e1c nh\u1eadn). M\u1eb7c d\u00f9 c\u00e1c ki\u1ec3u n\u00fat CTA n\u00e0y kh\u00f4ng ph\u1ea3i th\u00fa v\u1ecb nh\u01b0ng \u0111\u00f3 l\u00e0 m\u1ed9t v\u00ed d\u1ee5 tuy\u1ec7t v\u1eddi gi\u00fap kh\u00e1ch h\u00e0ng t\u1eadp trung v\u00e0o c\u00e1c b\u01b0\u1edbc ti\u1ebfp theo v\u00e0 gi\u00e1 tr\u1ecb nh\u1eadn \u0111\u01b0\u1ee3c d\u00e0nh cho kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u1ea1o m\u1ed9t CTA c\u00f3 th\u1ec3 chuy\u1ec3n \u0111\u1ed5i.<\/p>\n

3. L\u1eb7p l\u1ea1i CTA c\u1ee7a b\u1ea1n<\/strong>
\nVi\u1ec7c l\u1eb7p \u0111i l\u1eb7p l\u1ea1i c\u00e1c CTA l\u00e0 m\u1ed9t bi\u1ec7n ph\u00e1p \u0111\u01a1n gi\u1ea3n v\u00e0 hi\u1ec7u qu\u1ea3 \u0111\u1ec3 t\u0103ng t\u1ec9 l\u1ec7 nh\u1ea5p chu\u1ed9t c\u1ee7a kh\u00e1ch h\u00e0ng. M\u1ee5c \u0111\u00edch c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch email marketing l\u00e0 \u0111\u1ec3 c\u00f3 nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n v\u00e0 vi\u1ec7c nh\u1eafc \u0111i nh\u1eafc l\u1ea1i c\u00e1c CTA l\u00e0 m\u1ed9t chi\u1ebfn thu\u1eadt \u0111\u01b0\u1ee3c c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn tr\u00ean th\u1ebf gi\u1edbi s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y c\u00f3 v\u1ebb r\u1ea5t c\u01a1 b\u1ea3n nh\u01b0ng th\u1ef1c s\u1ef1 n\u00f3 r\u1ea5t hi\u1ec7u qu\u1ea3.<\/p>\n

C\u00e1ch l\u1eb7p l\u1ea1i CTA: b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng nhi\u1ec1u c\u00e1ch nh\u01b0 g\u1eafn link tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c h\u00ecnh \u1ea3nh, ti\u00eau \u0111\u1ec1 v\u00e0 chu\u1ed7i k\u00ed t\u1ef1 anchor text.<\/p>\n

V\u00e0 m\u1ed9t c\u00e1ch r\u1ea5t hay \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho vi\u1ec7c l\u1eb7p l\u1ea1i CTA l\u00e0 s\u1eed d\u1ee5ng l\u1eddi t\u00e1i b\u00fat (PS). Ng\u01b0\u1eddi \u0111\u1ecdc th\u01b0\u1eddng ch\u00fa \u00fd nh\u1eefng l\u1eddi t\u00e1i b\u00fat ng\u1eafn g\u1ecdn, c\u00f3 tr\u1ecdng t\u00e2m h\u01a1n l\u00e0 m\u1ed9t \u0111o\u1ea1n email d\u00e0i d\u00f2ng, \u0111i\u1ec1u n\u00e0y gi\u00fap mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao. V\u00ec v\u1eady b\u1ea1n n\u00ean s\u1eed d\u1ee5ng n\u00f3.<\/p>\n

\"CAT<\/p>\n

V\u00ed d\u1ee5 t\u1eeb KISSmetrics, Lars \u0111\u00e3 nh\u1eafc l\u1ea1i l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng trong ph\u1ea7n t\u00e1i b\u00fat, b\u00ean d\u01b0\u1edbi ch\u1eef k\u00ed c\u1ee7a m\u00ecnh.<\/p>\n<\/div>\n

Ngay c\u1ea3 khi b\u1ea1n kh\u00f4ng y\u00eau c\u1ea7u m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng r\u1eb1ng kh\u00e1ch h\u00e0ng ph\u1ea3i nh\u1ea5n v\u00e0o, nh\u01b0ng chi\u1ebfn thu\u1eadt n\u00e0y v\u1eabn mang l\u1ea1i hi\u1ec7u qu\u1ea3. Trong v\u00ed d\u1ee5 ti\u1ebfp theo, nh\u00f3m nghi\u00ean c\u1ee9u t\u1ea1i Tout khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng g\u1ecdi tr\u1ef1c ti\u1ebfp b\u1eb1ng c\u00e1ch nh\u1eafc l\u1ea1i h\u00e0nh \u0111\u1ed9ng n\u00e0y \u1edf ph\u1ea7n t\u00e1i b\u00fat.<\/p>\n

\"CAT<\/p>\n

www.Toutapp.com<\/p>\n<\/div>\n

Th\u00eam n\u1ed9i dung v\u00e0o ph\u1ea7n t\u00e1i b\u00fat l\u00e0 vi\u1ec7c d\u1ec5 d\u00e0ng. B\u1ea1n h\u00e3y c\u00e2n nh\u1eafc s\u1eed d\u1ee5ng chi\u1ebfn thu\u1eadt n\u00e0y ngay h\u00f4m nay, \u0111\u1ed3ng th\u1eddi b\u1ea1n n\u00ean \u0111o l\u01b0\u1eddng s\u1ef1 t\u0103ng gi\u1ea3m s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng nh\u1ea5n chu\u1ed9t tham gia v\u00e0o l\u00fac tr\u01b0\u1edbc v\u00e0 sau khi \u00e1p d\u1ee5ng bi\u1ec7n ph\u00e1p n\u00e0y.<\/p>\n

4. \u00c1p l\u1ef1c th\u1eddi gian<\/strong>
\nTheo c\u00e1c nh\u00e0 t\u00e2m l\u00ed h\u1ecdc, khi con ng\u01b0\u1eddi c\u00e0ng b\u1ecb th\u00fac \u00e9p b\u1edfi th\u1eddi gian th\u1ef1c hi\u1ec7n th\u00ec h\u1ecd c\u00e0ng c\u00f3 \u0111\u1ed9ng l\u1ef1c th\u1ef1c hi\u1ec7n \u0111i\u1ec1u \u0111\u00f3. V\u00ec v\u1eady khi th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch email marketing th\u00ec b\u1ea1n kh\u00f4ng n\u00ean b\u1ecf qu\u00ean \u0111i\u1ec1u n\u00e0y.<\/p>\n

\u00c1p l\u1ef1c th\u1eddi gian l\u00e0 m\u1ed9t \u0111\u1ed9ng l\u1ef1c t\u00e2m l\u00fd m\u1ea1nh m\u1ebd. Theo Greg Ciotti \u0111\u00e3 n\u00f3i trong b\u00e0i vi\u1ebft xu\u1ea5t s\u1eafc c\u1ee7a \u00f4ng v\u1ec1 t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng, th\u00ec khi \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c, \u00e1p l\u1ef1c th\u1eddi gian c\u00f3 th\u1ec3 l\u00e0m cho kh\u00e1ch h\u00e0ng th\u1ef1c hi\u1ec7n b\u01b0\u1edbc ti\u1ebfp theo.<\/p>\n

N\u00f3i chung, s\u1eed d\u1ee5ng \u00e1p l\u1ef1c th\u1eddi gian trong email b\u1eb1ng c\u00e1ch \u0111\u1ebfm ng\u01b0\u1ee3c th\u1eddi gian ho\u1eb7c gi\u1edbi h\u1ea1n m\u1ed9t m\u1ed1c th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh cho CTA c\u1ee7a b\u1ea1n. Greg gi\u1ea3i th\u00edch r\u1eb1ng y\u1ebfu t\u1ed1 \u0111\u00e1nh l\u1eeba kh\u00e1 r\u00f5 r\u00e0ng trong c\u00e1c b\u01b0\u1edbc kh\u00e1ch h\u00e0ng ph\u1ea3i th\u1ef1c hi\u1ec7n v\u00e0 \u0111\u01b0\u1ee3c nh\u1ea5n m\u1ea1nh b\u1eb1ng m\u1ed9t CTA c\u00f3 \u00e1p d\u1ee5ng m\u1ed9t ch\u00fat \u00e1p l\u1ef1c qua m\u1ed9t kho\u1ea3ng th\u1eddi gian.<\/p>\n

Khi d\u00e0nh ri\u00eang t\u00ean c\u1ee7a b\u1ea1n nh\u01b0 l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a c\u00e1c phi\u00ean b\u1ea3n beta, b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t v\u00e0i email trong kho\u1ea3ng th\u1eddi gian s\u00e1u th\u00e1ng. Chi\u1ebfn d\u1ecbch n\u00e0y r\u1ed1t cu\u1ed9c l\u00e0 \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o kh\u00e1ch h\u00e0ng ti\u1ebfp t\u1ee5c tham gia v\u00e0 \u0111\u0103ng k\u00ed \u0111\u00fang c\u00e1ch v\u1edbi Dunked. S\u1eed d\u1ee5ng \u00e1p l\u1ef1c th\u1eddi gian, chi\u1ebfn d\u1ecbch ph\u00e1t huy hi\u1ec7u qu\u1ea3 trong vi\u1ec7c th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng h\u01b0\u1edbng t\u1edbi m\u1ee5c ti\u00eau mong mu\u1ed1n c\u1ee7a b\u1ea1n.<\/p>\n

\"CAT<\/p>\n

K\u00edch ho\u1ea1t t\u00e0i kho\u1ea3n t\u1ea1i Dunked.com<\/p>\n<\/div>\n

\u00c1p l\u1ef1c th\u1eddi gian c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng theo nh\u1eefng c\u00e1ch tinh t\u1ebf h\u01a1n. Khi b\u1ea1n \u0111\u1eb7t m\u1ed9t chuy\u1ebfn bay c\u1ee7a EasyJet, h\u1ecd g\u1eedi cho b\u1ea1n m\u1ed9t lo\u1ea1t c\u00e1c email qu\u1ea3ng c\u00e1o \u0111\u1eb7c bi\u1ec7t v\u1ec1 d\u1ecbch v\u1ee5 \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n ph\u00f9 h\u1ee3p v\u1edbi l\u1ecbch tr\u00ecnh c\u1ee7a b\u1ea1n. Ng\u1ee5 \u00fd \u00e1p l\u1ef1c th\u1eddi gian \u1edf \u0111\u00e2y l\u00e0 b\u1ea1n \u0111ang c\u00f3 m\u1ed9t chuy\u1ebfn \u0111i v\u00e0 b\u1ea1n \u0111ang b\u1ecf l\u1ee1 c\u00e1c c\u01a1 h\u1ed9i \u0111\u1eb7t ph\u00f2ng v\u1edbi c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i h\u1ea5p d\u1eabn, b\u1ea1n n\u00ean nhanh tay \u0111\u0103ng k\u00ed \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c gi\u00e1 \u01b0u \u0111\u00e3i nh\u1ea5t v\u00e0 c\u00f3 \u0111\u01b0\u1ee3c ph\u00f2ng t\u1ed1t nh\u1ea5t. M\u1ed9t v\u00ed d\u1ee5 tinh t\u1ebf v\u1ec1 \u00e1p l\u1ef1c th\u1eddi gian kh\u00e1c:<\/p>\n

\"10\"<\/p>\n

www.easyjet.com<\/p>\n<\/div>\n

5. S\u1eed d\u1ee5ng \u0111\u1ecbnh d\u1ea1ng CTA \u0111\u01a1n gi\u1ea3n, nhanh ch\u00f3ng & d\u1ec5 d\u00e0ng th\u1ef1c hi\u1ec7n.<\/strong>
\n\u0110\u00e2y l\u00e0 c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 c\u00f3 m\u1ed9t l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng duy nh\u1ea5t. \u0110i\u1ec1u n\u00e0y \u0111i v\u1edbi c\u00e2u n\u00f3i c\u0169, b\u1ea1n kh\u00f4ng mu\u1ed1n l\u00e0m cho kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n ngh\u0129 qu\u00e1 nhi\u1ec1u th\u00ec \u201ch\u00e3y gi\u1eef n\u00f3 \u0111\u01a1n gi\u1ea3n v\u00e0 ngu ng\u1ed1c nh\u1ea5t\u2026\u201d. B\u1ea1n n\u00ean l\u00e0m cho s\u1ef1 l\u1ef1a ch\u1ecdn c\u1ee7a kh\u00e1ch h\u00e0ng c\u00e0ng r\u00f5 r\u00e0ng c\u00e0ng t\u1ed1t.<\/p>\n

Tuy nhi\u00ean, c\u00f3 l\u1ea7n th\u1eed nghi\u1ec7m nhi\u1ec1u CTA ho\u1eb7c c\u00e1c \u0111\u1ecbnh d\u1ea1ng duy nh\u1ea5t c\u00f3 th\u1ec3 s\u1ebd ph\u00e1t huy hi\u1ec7u qu\u1ea3 th\u1ef1c s\u1ef1.<\/p>\n

M\u1ee5c ti\u00eau c\u1ee7a h\u1ecd l\u00e0 \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c s\u1ed1 l\u01b0\u1ee3ng t\u1ed1i \u0111a \u00fd ki\u1ebfn ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng. C\u00e1c tinh ch\u1ec9nh \u0111\u01a1n gi\u1ea3n: t\u1eeb m\u1ed9t n\u00fat CTA \u0111\u00e3 bi\u1ebfn th\u00e0nh nhi\u1ec1u n\u00fat CTA th\u1ef1c s\u1ef1 h\u1eefu \u00edch h\u01a1n, gi\u00fap cho kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng th\u1ef1c hi\u1ec7n v\u00e0 ti\u1ebft ki\u1ec7m th\u1eddi gian h\u01a1n. Thay v\u00ec \u0111\u01b0a h\u1ecd \u0111\u1ebfn m\u1ed9t trang web m\u00e0 h\u1ecd ph\u1ea3i \u0111i\u1ec1n v\u00e0o m\u1ed9t m\u1eabu \u0111\u01a1n v\u00e0 nh\u1ea5p \u201cNext\u201d th\u00ec ph\u01b0\u01a1ng ph\u00e1p n\u00e0y l\u00e0m gi\u1ea3m s\u1ed1 l\u1ea7n nh\u1ea5p chu\u1ed9t c\u1ee7a kh\u00e1ch h\u00e0ng \u00edt nh\u1ea5t l\u00e0 2 l\u1ea7n.<\/p>\n

\"CAT<\/p>\n

www.CrazyEgg.com<\/p>\n<\/div>\n

\u0110i\u1ec1u n\u00e0y l\u00e0m t\u00f4i nh\u1edb \u0111\u1ebfn m\u1ed9t c\u00e2u n\u00f3i: \u201cb\u1ea1n n\u00ean gi\u1ea3m s\u1ed1 l\u01b0\u1ee3ng nh\u1ea5p chu\u1ed9t c\u1ee7a kh\u00e1ch h\u00e0ng nh\u1ea5t\u201d. C\u00e1c nh\u1ea5p chu\u1ed9t ch\u1ec9 n\u00ean d\u1eabn kh\u00e1ch h\u00e0ng \u0111\u1ebfn n\u01a1i m\u00e0 h\u1ecd c\u1ea7n, c\u00e0ng c\u00f3 nhi\u1ec1u kh\u00e1ch h\u00e0ng b\u1ea1n s\u1ebd c\u00e0ng c\u00f3 nhi\u1ec1u s\u1ef1 chuy\u1ec3n \u0111\u1ed5i.<\/p>\n

Ngo\u00e0i v\u00ed d\u1ee5 c\u1ee7a CrazyEgg, th\u00ec c\u00f3 m\u1ed9t v\u00ed d\u1ee5 t\u01b0\u01a1ng t\u1ef1 c\u1ee7a Amazon. Email c\u1ee7a Amazon l\u00e0 l\u1ea5y \u00fd ki\u1ebfn \u0111\u00e1nh gi\u00e1 c\u1ee7a \u0111\u1ed9c gi\u1ea3 v\u1ec1 m\u1ed9t cu\u1ed1n s\u00e1ch (email \u0111\u01b0\u1ee3c k\u00edch ho\u1ea1t khi b\u1ea1n mua cu\u1ed1n s\u00e1ch tr\u00ean Kindle c\u1ee7a b\u1ea1n):<\/p>\n

\"CAT<\/p>\n

Amazon.com<\/p>\n<\/div>\n

M\u1ed9t v\u00ed d\u1ee5 tuy\u1ec7t v\u1eddi l\u00e0m cho cu\u1ed9c s\u1ed1ng c\u1ee7a kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng h\u01a1n v\u1edbi m\u1ed9t ch\u00fat suy ngh\u0129a b\u00ean ngo\u00e0i h\u1ed9p.<\/p>\n

B\u00e0i li\u00ean quan: 13 th\u1ee7 thu\u1eadt gi\u00fap email c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c quan t\u00e2m<\/em><\/p>\n

Ngu\u1ed3n:\u00a0Marketingland.com<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Trong c\u00e1c email, banner qu\u1ea3ng c\u00e1o, ho\u1eb7c tr\u00ean website\u2026b\u1ea1n \u0111\u00e3 th\u1ea5y nh\u1eefng n\u00fat kh\u01a1i g\u1ee3i h\u00e0nh \u0111\u1ed9ng khi\u1ebfn b\u1ea1n th\u1ef1c hi\u1ec7n thao t\u00e1c nh\u1ea5n chu\u1ed9t v\u00e0o \u0111\u1ec3 ho\u00e0n th\u00e0nh c\u00e1c y\u00eau c\u1ea7u ho\u1eb7c t\u00ecm hi\u1ec3u th\u00eam th\u00f4ng tin nh\u01b0: ti\u1ebfp t\u1ee5c, t\u00ecm hi\u1ec3u th\u00eam, xem chi ti\u1ebft t\u1ea1i \u0111\u00e2y, mua ngay, click ngay\u2026Nh\u1eefng n\u00fat \u0111\u00f3 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56817"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=56817"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56817\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=56817"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=56817"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=56817"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}