{"id":56835,"date":"2023-12-20T19:50:11","date_gmt":"2023-12-20T12:50:11","guid":{"rendered":"https:\/\/masterskills.org\/blog\/loi-khuyen-de-chien-dich-quang-cao-online-hieu-qua-hon.html"},"modified":"2023-12-20T19:50:11","modified_gmt":"2023-12-20T12:50:11","slug":"loi-khuyen-de-chien-dich-quang-cao-online-hieu-qua-hon","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/loi-khuyen-de-chien-dich-quang-cao-online-hieu-qua-hon.html","title":{"rendered":"L\u1eddi khuy\u00ean \u0111\u1ec3 chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o online hi\u1ec7u qu\u1ea3 h\u01a1n"},"content":{"rendered":"
Qu\u1ea3ng c\u00e1o ch\u00ednh l\u00e0 c\u00e1ch \u0111\u1ec3 truy\u1ec1n th\u00f4ng r\u1ed9ng r\u00e3i th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. V\u00e0 qu\u1ea3ng c\u00e1o tr\u00ean Internet ch\u1ec9 th\u1ef1c s\u1ef1 hi\u1ec7u qu\u1ea3 khi \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng nh\u1eefng c\u00f4ng ngh\u1ec7 gi\u00fap cho ph\u00e9p c\u00e1c m\u1ea1ng l\u01b0\u1edbi qu\u1ea3ng c\u00e1o, c\u00e1c c\u01a1 quan ph\u00e2n t\u00edch, c\u00e1c trang web v\u00e0 c\u1ed9ng \u0111\u1ed3ng m\u1ea1ng nh\u1eadn \u0111\u1ecbnh v\u1ec1 th\u1ecb hi\u1ebfu c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 cung c\u1ea5p th\u00f4ng tin ph\u1ea3n h\u1ed3i t\u1eeb h\u1ecd. C\u00e1c bi\u1ec3u ng\u1eef web (web banner) s\u1ebd mang t\u1edbi k\u1ebft qu\u1ea3 kh\u00e1c nhau cho m\u1ed7i chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o. V\u00ec v\u1eady n\u00ean \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i gi\u00e1m s\u00e1t c\u00e1c chi\u1ebfn d\u1ecbch \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 nh\u1eb1m v\u00e0o ch\u00ednh x\u00e1c l\u1ee3i \u00edch c\u1ee7a ng\u01b0\u1eddi xem.<\/p>\n
\"Theo<\/p>\n

Theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 c\u00e1c chi\u1ebfn d\u1ecbch Marketing l\u00e0 r\u1ea5t quan tr\u1ecdng<\/p>\n<\/div>\n

Qu\u1ea3ng c\u00e1o v\u1edbi web banner \u0111\u00f3ng vai tr\u00f2 t\u01b0\u01a1ng t\u1ef1 nh\u01b0 qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng: th\u00f4ng b\u00e1o cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 v\u00e0 gi\u00fap h\u1ecd th\u1ea5y nh\u1eefng l\u00fd do t\u1ea1i sao h\u1ecd mu\u1ed1n ch\u1ecdn ch\u00fang. B\u1edfi t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u mu\u1ed1n bi\u1ebft r\u1eb1ng: \u201cT\u00f4i s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c g\u00ec t\u1eeb \u0111\u00f3?\u201d<\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 s\u00e1u y\u1ebfu t\u1ed1 g\u00f3p ph\u1ea7n v\u00e0o t\u00ednh hi\u1ec7u qu\u1ea3 c\u1ee7a m\u1ed9t banner qu\u1ea3ng c\u00e1o v\u00e0\u00a0 t\u0103ng c\u01b0\u1eddng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp v\u00e0o website c\u1ee7a b\u1ea1n:<\/p>\n

1. H\u00e3y trung th\u1ef1c v\u00e0 chi ti\u1ebft v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/strong> Banner qu\u1ea3ng c\u00e1o tr\u00ean Internet ph\u1ea3i cung c\u1ea5p m\u1ed9t th\u00f4ng \u0111i\u1ec7p c\u1ee5 th\u1ec3 v\u00e0 cung c\u1ea5p cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n m\u1ed9t gi\u1ea3i ph\u00e1p kh\u1ea3 thi cho m\u1ed9t v\u1ea5n \u0111\u1ec1 m\u00e0 h\u1ecd \u0111ang g\u1eb7p ph\u1ea3i. N\u1ebfu kh\u00e1n gi\u1ea3 m\u1ee5c ti\u00eau nh\u1ea5p chu\u1ed9t v\u00e0o banner qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n m\u00e0 th\u00f4ng \u0111i\u1ec7p kh\u00f4ng r\u00f5 r\u00e0ng, b\u1ea1n s\u1ebd kh\u00f4ng bao gi\u1edd c\u00f3 \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 nh\u01b0 \u00fd. N\u1ebfu s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n kh\u00f4ng th\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, t\u1ea5t nhi\u00ean h\u1ecd s\u1ebd \u0111i t\u00ecm ki\u1ebfm nh\u1eefng d\u1ecbch v\u1ee5 kh\u00e1c.<\/p>\n

2. Hi\u1ec3u r\u00f5 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n.<\/strong> Banner qu\u1ea3ng c\u00e1o c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng theo c\u00e1ch m\u00e0 th\u00f4ng \u0111i\u1ec7p c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c truy\u1ec1n \u0111\u1ea1t \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng ch\u00ednh ho\u1eb7c \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n. Quan tr\u1ecdng nh\u1ea5t, \u0111\u00f3 l\u00e0 h\u00e3y s\u1eed d\u1ee5ng m\u1ed9t \u2018l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng\u2019. M\u1ed9t c\u00e1ch v\u00f4 th\u1ee9c, ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00edch \u0111\u01b0\u1ee3c b\u1ea3o ph\u1ea3i l\u00e0m g\u00ec. V\u00ec v\u1eady h\u00e3y n\u00f3i v\u1edbi h\u1ecd nh\u1eefng g\u00ec b\u1ea1n mu\u1ed1n h\u1ecd l\u00e0m. N\u1ebfu b\u1ea1n s\u1eed d\u1ee5ng nh\u1eefng l\u1eddi k\u00eau g\u1ecdi quen thu\u1ed9c nh\u01b0 \u201cb\u1ea5m v\u00e0o \u0111\u00e2y\u201d, \u201c\u0111\u0103ng k\u00fd t\u1ea1i \u0111\u00e2y\u201d, \u201cnh\u1eadp v\u00e0o \u0111\u00e2y\u201d ho\u1eb7c \u201ct\u00ecm hi\u1ec3u th\u00eam\u201d, banner c\u1ee7a b\u1ea1n c\u1ea7n ph\u1ea3i c\u00f3 \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin v\u00e0 h\u01b0\u1edbng d\u1eabn. N\u1ebfu ng\u01b0\u1eddi xem nh\u1ea5p chu\u1ed9t v\u00e0o banner trong khi th\u00f4ng \u0111i\u1ec7p b\u1ea1n mu\u1ed1n truy\u1ec1n \u0111\u1ea1t kh\u00f4ng r\u00f5 r\u00e0ng, b\u1ea1n s\u1ebd kh\u00f4ng t\u00ecm ki\u1ebfm \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 nh\u01b0 mong mu\u1ed1n.<\/p>\n

\"N\u1eafm<\/p>\n

X\u00e1c \u0111\u1ecbnh ai l\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n<\/p>\n<\/div>\n

3. H\u00e3y s\u1eed d\u1ee5ng c\u00e1c banner \u0111\u1eb9p nh\u1ea5t trong kh\u1ea3 n\u0103ng chi tr\u1ea3 c\u1ee7a b\u1ea1n.<\/strong> \u0110\u00f4i khi c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o c\u1ed1 g\u1eafng ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c m\u1ed9t \u00edt ti\u1ec1n b\u1eb1ng c\u00e1ch t\u1ef1 t\u1ea1o ra c\u00e1c banner ho\u1eb7c thu\u00ea nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng c\u00f3 k\u1ef9 n\u0103ng trong thi\u1ebft k\u1ebf web \u0111\u1ec3 l\u00e0m. Nh\u1eefng banner tr\u00f4ng kh\u00f4ng chuy\u00ean nghi\u1ec7p th\u01b0\u1eddng kh\u00f4ng nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u c\u00fa nh\u1ea5p chu\u1ed9t b\u1edfi ch\u00fang th\u01b0\u1eddng c\u00f3 l\u01b0\u1ee3ng th\u00f4ng tin qu\u00e1 t\u1ea3i, qu\u00e1 m\u00e0u m\u00e8, kh\u00f3 \u0111\u1ecdc, t\u1ea3i ch\u1eadm. H\u01a1n n\u1eefa, nh\u1eefng banner qu\u00e1 nh\u00e0m ch\u00e1n kh\u00f4ng c\u00f3 kh\u1ea3 n\u0103ng th\u00f4i th\u00fac ng\u01b0\u1eddi xem ph\u1ea3n h\u1ed3i nhanh ch\u00f3ng. Banner kh\u00f4ng c\u00f3 th\u1eddi h\u1ea1n \u0111\u0103ng k\u00ed th\u00ec ng\u01b0\u1eddi xem s\u1ebd kh\u00f4ng c\u1ea3m th\u1ea5y t\u00ednh c\u1ea5p b\u00e1ch. B\u1edfi v\u1eady n\u00ean h\u1ecd c\u00f3 xu h\u01b0\u1edbng ti\u1ebfp t\u1ee5c k\u00e9o xu\u1ed1ng v\u00e0 r\u1ed3i qu\u00ean b\u1eb5ng \u0111i qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n.<\/p>\n

\"M\u1ed9t<\/p>\n

M\u1ed9t banner th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c th\u00f4ng \u0111i\u1ec7p m\u00e0 kh\u00f4ng c\u1ea7n nhi\u1ec1u ch\u1eef.<\/p>\n<\/div>\n

4. C\u1ea7n ph\u1ea3i c\u00f3 m\u1ed9t trang \u0111\u00edch th\u1ef1c s\u1ef1 h\u1ea5p d\u1eabn.<\/strong> Tr\u01b0\u1edbc ti\u00ean h\u00e3y th\u1eed nghi\u1ec7m s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n tr\u00ean th\u1ecb tr\u01b0\u1eddng. B\u1ea1n c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u ph\u1ea3n h\u1ed3i, nh\u01b0ng h\u1ecd v\u1eabn c\u00f3 th\u1ec3 kh\u00f4ng mua ho\u1eb7c l\u00e0m theo y\u00eau c\u1ea7u c\u1ee7a b\u1ea1n n\u1ebfu trang b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n c\u00f3 m\u1ed9t v\u00e0i thi\u1ebfu s\u00f3t. \u0110i\u1ec1u b\u1ea1n c\u1ea7n \u1edf \u0111\u00e2y l\u00e0 m\u1ed9t trang b\u00e1n h\u00e0ng c\u00f3 kh\u1ea3 n\u0103ng duy tr\u00ec s\u1ef1 quan t\u00e2m c\u1ee7a ng\u01b0\u1eddi \u0111\u1ecdc.<\/p>\n

5. H\u00e3y ch\u1eafc ch\u1eafn r\u1eb1ng b\u1ea1n c\u00f3 m\u1ed9t ti\u00eau \u0111\u1ec1 th\u1eadt th\u00fa v\u1ecb, h\u1ea5p d\u1eabn m\u00e0 n\u1ebfu l\u00e0 b\u1ea1n th\u00ec b\u1ea1n s\u1ebd \u0111\u1ecdc v\u00e0 nh\u1ea5p chu\u1ed9t v\u00e0o.<\/strong> V\u00ed d\u1ee5 nh\u01b0 \u201cNg\u1eafm nh\u00ecn c\u1eadn c\u1ea3nh h\u1ebbm n\u00fai Grand Canyon\u201d ho\u1eb7c \u201cTr\u1ea3i nghi\u1ec7m Grand Canyon l\u00fac r\u1ea1ng \u0111\u00f4ng\u201d.<\/p>\n

6. Ki\u1ec3m tra ph\u00e2n t\u00e1ch * (split-test) c\u00e1c ti\u00eau \u0111\u1ec1 qu\u1ea3ng c\u00e1o.<\/strong> B\u1ea1n lu\u00f4n lu\u00f4n c\u00f3 th\u1ec3 t\u1ea1o nhi\u1ec1u qu\u1ea3ng c\u00e1o cho m\u1ed7i chi\u1ebfn d\u1ecbch; c\u00e1ch n\u00e0y s\u1ebd cho ph\u00e9p b\u1ea1n th\u1eed nghi\u1ec7m c\u00e1c ti\u00eau \u0111\u1ec1 kh\u00e1c nhau cho qu\u1ea3ng c\u00e1o c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5. N\u1ebfu kh\u00f4ng, b\u1ea1n r\u1ea5t c\u00f3 th\u1ec3 s\u1ebd b\u1ecf l\u1ee1 nh\u1eefng c\u01a1 h\u1ed9i qu\u00fd gi\u00e1, v\u00ec nh\u1eefng ng\u01b0\u1eddi kh\u00e1c nhau ph\u1ea3n \u1ee9ng v\u1edbi c\u00e1c phi\u00ean b\u1ea3n kh\u00e1c nhau c\u1ee7a m\u1ed9t qu\u1ea3ng c\u00e1o.
\nK\u1ebft h\u1ee3p nh\u1eefng l\u1eddi khuy\u00ean tr\u00ean cho chi\u1ebfn d\u1ecbch ti\u1ebfp theo c\u1ee7a b\u1ea1n, ch\u1eafc ch\u1eafn b\u1ea1n s\u1ebd c\u1ea3m th\u1ea5y h\u00e0i l\u00f2ng h\u01a1n tr\u00ean con \u0111\u01b0\u1eddng h\u01b0\u1edbng t\u1edbi chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 b\u1eb1ng banner.<\/p>\n

B\u00e0i vi\u1ebft li\u00ean quan: 9 c\u00e1ch \u0111\u01a1n gi\u1ea3n gi\u00fap b\u1ea1n c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 click cho ads.
Ghi ch\u00fa: <\/em>
* Ki\u1ec3m tra ph\u00e2n t\u00e1ch (Split-testing) c\u00f2n c\u00f3 t\u00ean g\u1ecdi kh\u00e1c l\u00e0 A\/B Testing, l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p ki\u1ec3m tra nh\u1eefng bi\u1ebfn (variable \u2013 t\u1ee9c l\u00e0 1 v\u1ea5n \u0111\u1ec1 n\u00e0o \u0111\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn hi\u1ec7u qu\u1ea3 marketing) v\u00e0 so s\u00e1nh ch\u00fang v\u1edbi nhau \u0111\u1ec3 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3.<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Qu\u1ea3ng c\u00e1o ch\u00ednh l\u00e0 c\u00e1ch \u0111\u1ec3 truy\u1ec1n th\u00f4ng r\u1ed9ng r\u00e3i th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. V\u00e0 qu\u1ea3ng c\u00e1o tr\u00ean Internet ch\u1ec9 th\u1ef1c s\u1ef1 hi\u1ec7u qu\u1ea3 khi \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng nh\u1eefng c\u00f4ng ngh\u1ec7 gi\u00fap cho ph\u00e9p c\u00e1c m\u1ea1ng l\u01b0\u1edbi qu\u1ea3ng c\u00e1o, c\u00e1c c\u01a1 quan ph\u00e2n t\u00edch, c\u00e1c trang web v\u00e0 c\u1ed9ng \u0111\u1ed3ng m\u1ea1ng nh\u1eadn \u0111\u1ecbnh v\u1ec1 th\u1ecb […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56835"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=56835"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56835\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=56835"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=56835"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=56835"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}