{"id":56855,"date":"2023-12-20T19:55:52","date_gmt":"2023-12-20T12:55:52","guid":{"rendered":"https:\/\/masterskills.org\/blog\/cach-lam-marketing-phi-chuan.html"},"modified":"2023-12-20T19:55:52","modified_gmt":"2023-12-20T12:55:52","slug":"cach-lam-marketing-phi-chuan","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/cach-lam-marketing-phi-chuan.html","title":{"rendered":"C\u00e1ch l\u00e0m marketing phi chu\u1ea9n"},"content":{"rendered":"
T\u00f4i v\u00e0 s\u1ebfp ch\u01a1i m\u1ed9t tr\u00f2 ch\u01a1i kh\u00f4ng gi\u1ed1ng ai, v\u00e0 t\u00f4i th\u1eafng, nh\u01b0ng l\u1ee3i l\u1ed9c th\u00ec s\u1ebfp h\u01b0\u1edfng. \u0110\u00f3 l\u00e0 m\u1ed9t chi\u1ebfn thu\u1eadt marketing phi chu\u1ea9n s\u1eed d\u1ee5ng email marketing \u0111\u1ec3 \u0111\u00e1nh v\u00e0o 2 m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng. Chuy\u1ec7n n\u00e0y c\u00f3 th\u1ec3 s\u1ebd khi\u1ebfn b\u1ea1n cho r\u1eb1ng nh\u1ea3m nh\u00ed v\u00ec marketing phi chu\u1ea9n n\u00f3 \u0111\u00fang l\u00e0 \u201cnh\u1ea3m th\u1eadt s\u1ef1\u201d, nh\u01b0ng l\u1ea1i r\u1ea5t hi\u1ec7u qu\u1ea3. N\u1ebfu b\u1ea1n kh\u00f4ng \u01b0a nh\u1eefng c\u00e2u chuy\u1ec7n nh\u1ea3m, b\u1ea1n c\u00f3 th\u1ec3 d\u1eebng l\u1ea1i ho\u1eb7c \u0111\u1ecdc m\u1ed9t b\u00e0i kh\u00e1c tr\u00ean blog n\u00e0y.<\/p>\n

V\u00ed d\u1ee5 v\u1ec1 m\u1ed9t chi\u1ebfn d\u1ecbch phi chu\u1ea9n<\/strong>
\nH\u00f4m \u0111\u00f3 l\u00e0 m\u1ed9t ng\u00e0y gi\u1eefa tu\u1ea7n kh\u00e1 n\u00f3ng cu\u1ed1i th\u00e1ng 6. S\u1ebfp h\u1eb9n \u0111i \u0103n tr\u01b0a v\u00e0 \u201cnh\u00e2n ti\u1ec7n\u201d h\u1ecfi t\u00f4i lu\u00f4n xem cu\u1ed1i tu\u1ea7n n\u00e0y g\u1eedi c\u00e1i g\u00ec newsletter g\u00ec cho c\u00e1c sub? C\u00f4ng ty ch\u00fang t\u00f4i hi\u1ec7n c\u00f3 kho\u1ea3ng 300.000\u00a0Subscribers (nh\u1eefng ng\u01b0\u1eddi follow theo c\u00e1c email newsletter m\u00e0 c\u00f4ng ty ch\u00fang t\u00f4i thu th\u1eadp \u0111\u01b0\u1ee3c), \u0111a s\u1ed1 l\u1ea7n g\u1eedi l\u00e0 ch\u00fang t\u00f4i g\u1eedi m\u1ed9t b\u00e0i h\u1ecdc, nh\u01b0ng v\u00ec ch\u00fang t\u00f4i chu\u1ea9n b\u1ecb khai tr\u01b0\u01a1ng m\u1ed9t \u0111\u1ecba \u0111i\u1ec3m m\u1edbi, s\u1ebfp mu\u1ed1n l\u1ea7n n\u00e0y s\u1ebd g\u1eedi m\u1ed9t email marketing thay v\u00ec b\u00e0i h\u1ecdc.<\/p>\n

\"Newsletter\"<\/p>\n

Newsletter t\u0103ng s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng<\/p>\n<\/div>\n

Th\u00f3i quen c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 nh\u1eadn b\u00e0i h\u1ecdc \u2013 m\u1ed9t gi\u00e1 tr\u1ecb gia t\u0103ng t\u1eeb c\u00f4ng ty ch\u00fang t\u00f4i. B\u00e2y gi\u1edd m\u00e0 \u1ed1p xu\u1ed1ng m\u1ed9t email khuy\u1ebfn m\u1ea1i hay ch\u00e0o h\u00e0ng th\u00ec ch\u1eafc ch\u1eafn l\u00e0 t\u1ec9 l\u1ec7 unsub s\u1ebd t\u0103ng \u0111\u00e1ng k\u1ec3! Th\u1eadm ch\u00ed g\u00e2y m\u1ea5t l\u00f2ng tin. Nh\u01b0ng ch\u00fang t\u00f4i c\u1ea7n kh\u00e1ch h\u00e0ng n\u1eafm \u0111\u01b0\u1ee3c c\u00e1c th\u00f4ng tin c\u1ee7a \u0111\u1ecba \u0111i\u1ec3m m\u1edbi!<\/p>\n

T\u00f4i quy\u1ebft \u0111\u1ecbnh ch\u1ea1y m\u1ed9t chi\u1ebfn d\u1ecbch marketing phi chu\u1ea9n, v\u00e0 \u0111\u00e1nh c\u01b0\u1ee3c v\u1edbi s\u1ebfp v\u1ec1 hi\u1ec7u qu\u1ea3 c\u1ee7a n\u00f3:<\/p>\n

    \n
  • Kh\u00e1ch h\u00e0ng m\u1edf mail t\u0103ng g\u1ea5p \u0111\u00f4i so v\u1edbi c\u00e1c ch\u1ec9 s\u1ed1 c\u0169<\/li>\n
  • L\u01b0\u1ee3ng click v\u00e0o link s\u1ebd t\u0103ng g\u1ea5p 10 l\u1ea7n<\/li>\n
  • Hi\u1ec7u qu\u1ea3 b\u00e1n h\u00e0ng \u0111\u1ea1t m\u1ee9c 50% \u0111\u1ecba \u0111i\u1ec3m m\u1edbi do t\u00e1c \u0111\u1ed9ng c\u1ee7a email \u0111\u00f3<\/li>\n
  • K\u00e8m theo r\u1ea5t nhi\u1ec1u ch\u1eedi b\u1edbi c\u1ee7a kh\u00e1ch h\u00e0ng (chuy\u1ec7n n\u00e0y l\u00e0 \u0111\u01b0\u01a1ng nhi\u00ean)!<\/li>\n<\/ul>\n

    S\u1ebfp \u0111\u1ed3ng \u00fd, v\u00e0 t\u00f4i \u0111\u00e3 vi\u1ebft email \u0111\u00f3. Kh\u00f4ng th\u1ec3 \u0111\u0103ng l\u00ean \u0111\u00e2y cho c\u00e1c b\u1ea1n \u0111\u1ecdc \u0111\u01b0\u1ee3c, nh\u01b0ng v\u1edbi n\u1ed9i dung \u0111\u1ea1i \u00fd l\u00e0:
    Xin ch\u00e0o, t\u00f4i l\u00e0 A (t\u00ean c\u1ee7a s\u1ebfp).<\/em>
    C\u00e1c b\u1ea1n c\u00f3 n\u00f3ng kh\u00f4ng? \u0110\u1eebng v\u1ec1 nh\u00e0, h\u00e3y l\u00e0m m\u1ea5y tr\u00f2 sau \u0111\u1ec3 gi\u1ea3i nhi\u1ec7t:<\/em>
    \u0110\u1eebng s\u1ee3 n\u00f3ng, v\u00ec khi c\u01a1 th\u1ec3 n\u00f3ng s\u1ebd c\u00f3 \u00edch nh\u01b0 th\u1ebf n\u00e0o\u2026 (t\u00f4i gi\u1ea3i th\u00edch linh tinh m\u1ea5y c\u00e2u \u1edf \u0111\u00f3)<\/em>
    N\u00f3ng qu\u00e1 sinh ra nhi\u1ec1u b\u1ec7nh nguy hi\u1ec3m nh\u01b0 d\u1ecbch t\u1ea3!<\/em>
    N\u00f3ng qu\u00e1 \u0111\u1eebng v\u1ec1 nh\u00e0, n\u1ebfu kh\u00f4ng v\u1ec1 nh\u00e0, h\u00e3y \u0111i nh\u1eefng ch\u1ed7 n\u00e0y:<\/em><\/p>\n

    – \u0110i ch\u00e9m gi\u00f3 tr\u00e0 chanh<\/em>
    – \u0110i b\u01a1i<\/em>
    – Cafe \u00e2m nh\u1ea1c<\/em>
    – \u0110i \u0111\u1ebfn ch\u1ed7 n\u00e0y ch\u1ed7 kia (trong \u0111\u00f3 c\u00f3 trung t\u00e2m m\u1edbi c\u1ee7a c\u00f4ng ty) v\u1edbi nhi\u1ec1u \u0111\u1eb7c s\u1eafc.<\/em>
    – Tham gia m\u1ed9t tr\u00f2 v\u1eadn \u0111\u1ed9ng b\u1ed5 \u00edch<\/em>
    – Ch\u00e1n qu\u00e1 ko mu\u1ed1n v\u1ec1 nh\u00e0 th\u00ec k\u1ebft b\u1ea1n v\u1edbi t\u00f4i r\u1ed3i chat c\u0169ng \u0111\u01b0\u1ee3c: link facebook c\u1ee7a s\u1ebfp!<\/em><\/p>\n

    V\u00e0 t\u00f4i \u0111\u1eb7t m\u1ed9t c\u00e1i subject ch\u1ea3 gi\u1ed1ng ai: N\u00f3ng l\u1eafm, \u0111\u1eebng v\u1ec1 nh\u00e0!
    \nB\u1ea3n t\u00f3m t\u1eaft n\u00e0y \u0111\u00fang l\u00e0 ch\u00e1n, nh\u01b0ng t\u00f4i ph\u1ea3i kh\u1eb3ng \u0111\u1ecbnh l\u00e0 b\u1ea3n \u0111\u1ea7y \u0111\u1ee7 n\u1ed9i dung trong email \u0111\u00f3 ch\u1eafc ch\u1eafn g\u00e2y ra nh\u1eefng c\u1ea3m x\u00fac m\u00e3nh li\u1ec7t. B\u1eb1ng ch\u1ee9ng l\u00e0 l\u01b0\u1ee3ng ph\u1ea3n h\u1ed3i l\u1ea1i \u0111\u00e1nh gi\u00e1, nh\u1eadn x\u00e9t, comment th\u1eadm ch\u00ed l\u00e0 ch\u1eedi b\u1edbi \u0111\u1ec1u r\u1ea5t \u201cl\u1ea1 \u0111\u1eddi v\u00e0 th\u00fa v\u1ecb\u201d.<\/p>\n

    \u0110\u00fang nh\u01b0 d\u1ef1 \u0111o\u00e1n, email \u0111\u00f3 c\u00f2n v\u01b0\u1ee3t qua c\u1ea3 mong \u0111\u1ee3i c\u1ee7a t\u00f4i v\u00e0 s\u1ebfp. facebook c\u1ee7a s\u1ebfp c\u00f3 l\u01b0\u1ee3ng k\u1ebft b\u1ea1n \u0111\u00e3 t\u0103ng l\u00ean \u0111\u1ebfn m\u1ee9c ch\u1ea1m ng\u01b0\u1ee1ng! \u0110\u1ecba \u0111i\u1ec3m m\u1edbi t\u0103ng m\u1ee9c ph\u1ee5c v\u1ee5 t\u1eeb 0 l\u00ean 50% trong v\u00f2ng 2 tu\u1ea7n!<\/p>\n

    L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 th\u1ef1c hi\u1ec7n m\u1ed9t chi\u1ebfn d\u1ecbch phi chu\u1ea9n?<\/strong>
    \nTh\u1ef1c ra t\u00f4i ph\u1ea3i n\u00f3i th\u1eadt l\u00e0 \u00fd t\u01b0\u1edfng v\u1ec1 chi\u1ebfn d\u1ecbch tr\u00ean l\u00e0 t\u00f4i ngh\u0129 ra, nh\u01b0ng t\u00f4i l\u00fac \u0111\u1ea7u kh\u00f4ng bi\u1ebft g\u1ecdi n\u00f3 l\u00e0 ki\u1ec3u marketing g\u00ec cho \u0111\u1ebfn khi s\u1ebfp n\u00f3i r\u1eb1ng \u0111\u00f3 l\u00e0 m\u1ed9t chi\u1ebfn d\u1ecbch phi chu\u1ea9n!<\/p>\n

    M\u1ed9t chi\u1ebfn d\u1ecbch phi chu\u1ea9n th\u1ef1c ra kh\u00f4ng kh\u00f3 \u0111\u1ec3 l\u00e0m, marketing l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh tr\u1ed9n (mix) c\u00e1c lo\u1ea1i c\u00f4ng c\u1ee5 \u201cchu\u1ea9n\u201d l\u1ea1i \u0111\u1ec3 th\u1ef1c hi\u1ec7n m\u1ee5c ti\u00eau. V\u00ed d\u1ee5 s\u1eed d\u1ee5ng gi\u00e1, m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u1ea1i k\u1ebft h\u1ee3p th\u1eddi gian v\u00e0 th\u1eddi \u0111i\u1ec3m ph\u00f9 h\u1ee3p \u0111\u1ec3 ho\u00e0n th\u00e0nh m\u1ed9t m\u1ee5c ti\u00eau n\u00e0o \u0111\u00f3 th\u00ec t\u1ea1m g\u1ecdi l\u00e0 chu\u1ea9n!<\/p>\n

    Nh\u01b0ng trong chi\u1ebfn d\u1ecbch tr\u00ean, t\u1ea1i sao n\u00f3 l\u1ea1i l\u00e0 phi chu\u1ea9n: Ch\u1ec9 c\u00f3 duy nh\u1ea5t y\u1ebfu t\u1ed1 marketing \u0111\u01b0\u1ee3c mang ra tr\u1ed9n, \u0111\u00f3 l\u00e0 \u0111\u1ecba \u0111i\u1ec3m (place), v\u00e0 t\u00f4i ho\u00e0n to\u00e0n kh\u00f4ng tr\u1ed9n n\u00f3 v\u1edbi b\u1ea5t c\u1ee9 y\u1ebfu t\u1ed1 n\u00e0o kh\u00e1c trong marketing nh\u01b0 s\u1ea3n ph\u1ea9m, gi\u00e1, khuy\u1ebfn m\u1ea1i, con ng\u01b0\u1eddi, ch\u1ee9ng nh\u1eadn, quy tr\u00ecnh hay g\u00ec kh\u00e1c! Th\u1eadm ch\u00ed y\u1ebfu t\u1ed1 \u0111\u1ecba \u0111i\u1ec3m c\u0169ng ch\u1ec9 l\u00e0 y\u1ebfu t\u1ed1 c\u1ef1c k\u00ec ph\u1ee5 trong chi\u1ebfn d\u1ecbch tr\u00ean! Nh\u01b0ng n\u00f3 l\u1ea1i mang l\u1ea1i l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng nh\u01b0 mong mu\u1ed1n v\u00e0 th\u1ef1c hi\u1ec7n th\u00eam m\u1ed9t m\u1ee5c ti\u00eau kh\u00e1c kh\u00f4ng k\u00e9m ph\u1ea7n long tr\u1ecdng l\u00e0 PR cho s\u1ebfp!<\/p>\n

    Marketing bi\u1ebfn \u0111\u1ed5i t\u1eebng ng\u00e0y, v\u00e0 r\u1ed3i \u0111\u1ebfn m\u1ed9t l\u00fac n\u00e0o \u0111\u00f3, phi chu\u1ea9n s\u1ebd th\u00e0nh chu\u1ea9n, nh\u01b0ng n\u1ebfu b\u1ea1n bi\u1ebft t\u1eadn d\u1ee5ng t\u00e2m l\u00ed kh\u00e1ch h\u00e0ng v\u00e0 \u1ee9ng d\u1ee5ng marketing phi chu\u1ea9n h\u1ee3p l\u00fd th\u00ec b\u1ea1n s\u1ebd c\u00f3 th\u00eam nh\u1eefng tr\u1ea3i nghi\u1ec7m m\u1edbi th\u00fa v\u1ecb. C\u0169ng v\u1edbi chi\u1ebfn d\u1ecbch marketing. phi chu\u1ea9n, n\u1ebfu b\u1ea1n bi\u1ebft c\u00e1ch, b\u1ea1n s\u1ebd mang l\u1ea1i nh\u1eefng c\u1ea3m x\u00fac kh\u00e1c nhau cho kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh, n\u1ebfu l\u01b0\u1ee3ng t\u00edch c\u1ef1c l\u1edbn h\u01a1n \u0111\u00e1ng k\u1ec3, chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n s\u1ebd r\u1ea5t th\u00e0nh c\u00f4ng!<\/p>\n

    B\u00e0i li\u00ean quan: 8 ph\u01b0\u01a1ng ph\u00e1p gi\u00fap doanh nghi\u1ec7p nh\u1ecf c\u1ea3i thi\u1ec7n online marketing<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    V\u00ed d\u1ee5 v\u1ec1 m\u1ed9t chi\u1ebfn d\u1ecbch phi chu\u1ea9n<\/strong>
    \nH\u00f4m \u0111\u00f3 l\u00e0 m\u1ed9t ng\u00e0y gi\u1eefa tu\u1ea7n kh\u00e1 n\u00f3ng cu\u1ed1i th\u00e1ng 6. S\u1ebfp h\u1eb9n \u0111i \u0103n tr\u01b0a v\u00e0 \u201cnh\u00e2n ti\u1ec7n\u201d h\u1ecfi t\u00f4i lu\u00f4n xem cu\u1ed1i tu\u1ea7n n\u00e0y g\u1eedi c\u00e1i g\u00ec newsletter g\u00ec cho c\u00e1c sub? C\u00f4ng ty ch\u00fang t\u00f4i hi\u1ec7n c\u00f3 kho\u1ea3ng 300.000\u00a0Subscribers (nh\u1eefng ng\u01b0\u1eddi follow theo c\u00e1c email newsletter m\u00e0 c\u00f4ng ty ch\u00fang t\u00f4i thu th\u1eadp \u0111\u01b0\u1ee3c), \u0111a s\u1ed1 l\u1ea7n g\u1eedi l\u00e0 ch\u00fang t\u00f4i g\u1eedi m\u1ed9t b\u00e0i h\u1ecdc, nh\u01b0ng v\u00ec ch\u00fang t\u00f4i chu\u1ea9n b\u1ecb khai tr\u01b0\u01a1ng m\u1ed9t \u0111\u1ecba \u0111i\u1ec3m m\u1edbi, s\u1ebfp mu\u1ed1n l\u1ea7n n\u00e0y s\u1ebd g\u1eedi m\u1ed9t email marketing thay v\u00ec b\u00e0i h\u1ecdc.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56855"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=56855"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56855\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=56855"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=56855"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=56855"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}