{"id":56859,"date":"2023-12-20T19:59:34","date_gmt":"2023-12-20T12:59:34","guid":{"rendered":"https:\/\/masterskills.org\/blog\/6-bai-hoc-viral-marketing-tu-ice-bucket-challenge.html"},"modified":"2023-12-20T19:59:34","modified_gmt":"2023-12-20T12:59:34","slug":"6-bai-hoc-viral-marketing-tu-ice-bucket-challenge","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/6-bai-hoc-viral-marketing-tu-ice-bucket-challenge.html","title":{"rendered":"6 b\u00e0i h\u1ecdc Viral Marketing t\u1eeb Ice Bucket Challenge"},"content":{"rendered":"
D\u1ed9i n\u01b0\u1edbc \u0111\u00e1 l\u00ean \u0111\u1ea7u (Ice Bucket Challenge) l\u00e0 tr\u00f2 ch\u01a1i th\u1eed th\u00e1ch \u0111ang thu h\u00fat \u0111\u01b0\u1ee3c h\u00e0ng lo\u1ea1t ng\u00f4i sao n\u1ed5i ti\u1ebfng tham gia. Ng\u01b0\u1eddi tham gia th\u1eed th\u00e1ch s\u1ebd b\u1ecb d\u1ed9i m\u1ed9t x\u00f4 n\u01b0\u1edbc ch\u1ee9a \u0111\u1ea7y \u0111\u00e1 l\u1ea1nh l\u00ean \u0111\u1ea7u, ghi h\u00ecnh l\u1ea1i r\u1ed3i tung l\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 \u0111\u01b0\u1ee3c quy\u1ec1n th\u00e1ch th\u1ee9c m\u1ed9t ho\u1eb7c nhi\u1ec1u ng\u01b0\u1eddi n\u00e0o \u0111\u00f3 l\u00e0m vi\u1ec7c n\u00e0y. Trong v\u00f2ng 24h sau \u0111\u00f3, ng\u01b0\u1eddi b\u1ecb th\u00e1ch th\u1ee9c ph\u1ea3i c\u00f3 c\u00e2u tr\u1ea3 l\u1eddi. N\u1ebfu h\u1ecd kh\u00f4ng \u0111\u1ed3ng \u00fd th\u00ec s\u1ebd ph\u1ea3i quy\u00ean g\u00f3p 100 USD cho qu\u1ef9 t\u1eeb thi\u1ec7n c\u1ee7a Hi\u1ec7p h\u1ed9i ALS. Ng\u01b0\u1eddi b\u1ecb th\u00e1ch \u0111\u1ed1 s\u1ebd \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn gi\u1eefa vi\u1ec7c quy\u00ean ti\u1ec1n cho m\u1ed9t t\u1ed5 ch\u1ee9c t\u1eeb thi\u1ec7n ho\u1eb7c ng\u00e2m m\u00ecnh trong n\u01b0\u1edbc l\u1ea1nh. Tr\u00e0o l\u01b0u nhanh ch\u00f3ng lan r\u1ed9ng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi.<\/p>\n
\"Ngu\u1ed3n<\/p>\n

Ngu\u1ed3n \u1ea3nh mnginteractive.com<\/p>\n<\/div>\n

D\u00f9 b\u1ea1n \u0111\u00e3 b\u1eadt c\u01b0\u1eddi tr\u01b0\u1edbc ph\u1ea3n \u1ee9ng khi th\u1ea5y ai \u0111\u00f3 d\u00f9ng n\u01b0\u1edbc \u0111\u00e1 l\u1ea1nh d\u1ed9i v\u00e0o ng\u01b0\u1eddi r\u1ed3i \u0111\u01b0a ra nh\u1eefng th\u00e1ch th\u1ee9c, ho\u1eb7c \u0111\u0103ng th\u00f4ng tin v\u1ec1 s\u1ef1 th\u00e1ch th\u1ee9c n\u00e0y t\u1edbi ng\u01b0\u1eddi kh\u00e1c \u1edf kh\u1eafp m\u1ecdi n\u01a1i. Nh\u01b0ng s\u00e1ng ki\u1ebfn n\u00e0y \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c gi\u1ea5c m\u01a1 c\u1ee7a m\u1ecdi nh\u00e0 ti\u1ebfp th\u1ecb: viral m\u1ea1nh v\u00e0 thu h\u00fat s\u1ef1 ch\u00fa \u00fd r\u1ed9ng r\u00e3i c\u1ee7a c\u1ed9ng \u0111\u1ed3ng ch\u1ec9 trong m\u1ed9t ho\u1eb7c hai th\u00e1ng.<\/p>\n

B\u00e0i vi\u1ebft li\u00ean quan: Ba b\u00e0i h\u1ecdc Marketing t\u1eeb World Cup 2014<\/p>\n

V\u1eady l\u00e0m th\u1ebf n\u00e0o m\u00e0 s\u00e1ng ki\u1ebfn \u0111\u01a1n gi\u1ea3n n\u00e0y tr\u1edf th\u00e0nh m\u1ed9t phong tr\u00e0o \u0111\u00e3 \u0111\u01b0\u1ee3c nh\u1eefng ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng nh\u01b0 Bill Gates, Sheryl Sandberg, Mark Zuckerberg, Kobe Bryant, Oprah\u2026tham gia? C\u00e1c doanh nghi\u1ec7p v\u00e0 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb h\u1ecdc h\u1ecfi \u0111\u01b0\u1ee3c g\u00ec t\u1eeb nh\u1eefng th\u00e0nh c\u00f4ng c\u1ee7a Ice Bucket Challenge, d\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 l\u1eddi khuy\u00ean \u0111\u1ec3 ph\u00e1t tri\u1ec3n m\u1ed9t chi\u1ebfn d\u1ecbch viral marketing th\u00e0nh c\u00f4ng:<\/p>\n

1. X\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng m\u1ee5c ti\u00eau<\/strong>
\nM\u1ee5c ti\u00eau c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh Ice Bucket Challenge l\u00e0 truy\u1ec1n b\u00e1 nh\u1eadn th\u1ee9c v\u1ec1 ALS (x\u01a1 c\u1ee9ng teo c\u01a1 m\u1ed9t b\u00ean) l\u00e0 c\u0103n b\u1ec7nh khi\u1ebfn c\u00e1c t\u1ebf b\u00e0o th\u1ea7n kinh v\u1eadn \u0111\u1ed9ng c\u1ee7a con ng\u01b0\u1eddi b\u1ecb t\u00ea li\u1ec7t v\u00e0 g\u00e2y qu\u1ef9 t\u1eeb thi\u1ec7n ALS. S\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh n\u00e0y \u0111\u00e3 v\u01b0\u1ee3t qu\u00e1 mong \u0111\u1ee3i ban \u0111\u1ea7u. M\u1ee5c ti\u00eau l\u00e0 \u0111\u01a1n gi\u1ea3n v\u00e0 r\u00f5 r\u00e0ng, s\u1ef1 th\u00e1ch th\u1ee9c kh\u00f4ng \u0111\u00f2i h\u1ecfi qu\u00e1 nhi\u1ec1u n\u1ed7 l\u1ef1c c\u1ee7a nh\u1eefng ng\u01b0\u1eddi tham gia: quy\u00ean g\u00f3p tr\u1ef1c tuy\u1ebfn ho\u1eb7c \u0111\u1ed5 m\u1ed9t x\u00f4 n\u01b0\u1edbc \u0111\u00e1 l\u00ean \u0111\u1ea7u ho\u1eb7c th\u1ef1c hi\u1ec7n c\u1ea3 hai vi\u1ec7c tr\u00ean.<\/p>\n

\"M\u1ee5c<\/p>\n

M\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn d\u1ecbch l\u00e0 quan tr\u1ecdng.<\/p>\n<\/div>\n

Ng\u00e0y nay, kh\u00e1ch h\u00e0ng \u01b0a chu\u1ed9ng s\u1ef1 \u0111\u01a1n gi\u1ea3n, nh\u1eefng th\u00f4ng \u0111i\u1ec7p tr\u1ef1c ti\u1ebfp v\u00e0 d\u1ec5 hi\u1ec3u. H\u1ecd s\u1ebd kh\u00f4ng d\u00e0nh nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 \u0111\u1ecdc qua m\u1ed9t b\u00e0i b\u00e1o, b\u1ea3n tin ho\u1eb7c trang web \u0111\u1ec3 hi\u1ec3u t\u1ea5t c\u1ea3 n\u1ed9i dung to\u00e0n b\u1ed9 th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n. V\u00ec v\u1eady, trong marketing th\u00f4ng \u0111i\u1ec7p c\u00e0ng \u0111\u01a1n gi\u1ea3n c\u00e0ng r\u00f5 r\u00e0ng th\u00ec chi\u1ebfn d\u1ecbch marketing c\u00e0ng th\u00e0nh c\u00f4ng.<\/em><\/p>\n

2. T\u1ea1o s\u1ef1 vui nh\u1ed9n v\u00e0 d\u1ec5 th\u1ef1c hi\u1ec7n<\/strong>
\nTh\u1eadt bu\u1ed3n c\u01b0\u1eddi khi th\u1ea5y nh\u1eefng ng\u01b0\u1eddi d\u00f9ng n\u01b0\u1edbc \u0111\u00e1 l\u1ea1nh \u0111\u1ed5 l\u00ean \u0111\u1ea7u c\u1ee7a m\u00ecnh, r\u1ed3i co r\u00fam ng\u01b0\u1eddi, la h\u00e9t ho\u1eb7c \u0111\u00f3ng b\u0103ng t\u1ea1i ch\u1ed7. Nh\u01b0ng k\u1ebft qu\u1ea3 b\u1ea5t ng\u1edd l\u00e0 c\u00e1c trang web \u0111ang tr\u00e0n ng\u1eadp c\u00e1c video v\u00e0 h\u00ecnh \u1ea3nh c\u1ee7a nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 ch\u1ea5p nh\u1eadn th\u00e1ch th\u1ee9c h\u00e0i h\u01b0\u1edbc n\u00e0y.<\/p>\n

Con ng\u01b0\u1eddi lu\u00f4n th\u00edch s\u1ef1 vui v\u1ebb, h\u00e0i h\u01b0\u1edbc, v\u00ec v\u1eady vi\u1ec7c gi\u1eef ch\u00e2n ng\u01b0\u1eddi truy c\u1eadp khi xem c\u00e1c video ho\u1eb7c h\u00ecnh \u1ea3nh v\u1ec1 Ice Bucket Challenge l\u00e0 r\u1ea5t d\u1ec5 d\u00e0ng. Vi\u1ec7c t\u1ea1o nhi\u1ec1u \u0111i\u1ec1u vui v\u1ebb s\u1ebd gi\u00fap k\u1ebft n\u1ed1i gi\u1eefa c\u00e1 nh\u00e2n v\u1edbi t\u1ed5 ch\u1ee9c, g\u1eafn k\u1ebft nh\u1eefng con ng\u01b0\u1eddi v\u1edbi nhau h\u01a1n, \u0111\u1ed3ng th\u1eddi t\u1ea1o ni\u1ec1m tin v\u00e0 khuy\u1ebfn kh\u00edch s\u1ef1 tham gia \u0111\u00f4ng \u0111\u1ea3o m\u1ecdi ng\u01b0\u1eddi.<\/em><\/p>\n

3. S\u1ef1 ph\u1ea3n h\u1ed3i l\u1eadp t\u1ee9c<\/strong>
\nNh\u1eefng y\u00eau c\u1ea7u \u0111\u1ec3 tham gia Ice Bucket Challenge ch\u1ec9 c\u00f3 24h \u0111\u1ec3 th\u1ef1c hi\u1ec7n.<\/p>\n

N\u1ebfu b\u1ea1n mu\u1ed1n m\u1ed9t \u00fd t\u01b0\u1edfng c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n m\u1ea1nh, th\u00ec h\u00e3y cho m\u1ed9t kho\u1ea3ng th\u1eddi gian ng\u1eafn \u0111\u1ec3 th\u00fac \u0111\u1ea9y qu\u00e1 tr\u00ecnh chuy\u1ec3n ti\u1ebfp nhanh ch\u00f3ng. B\u1eb1ng c\u00e1ch cho ng\u01b0\u1eddi xem c\u1ee7a b\u1ea1n m\u1ed9t th\u1eddi h\u1ea1n, s\u00e1ng ki\u1ebfn n\u00e0y s\u1ebd tr\u1edf th\u00e0nh m\u1ed9t \u01b0u ti\u00ean l\u1edbn h\u01a1n.<\/em><\/p>\n

4. Hi\u1ec3u \u0111\u01b0\u1ee3c s\u1ee9c m\u1ea1nh c\u1ee7a hi\u1ec7u \u1ee9ng s\u1ed1 nh\u00e2n<\/strong>
\nTh\u1eed th\u00e1ch ALS k\u00eau g\u1ecdi c\u00e1c th\u00e0nh vi\u00ean tham gia th\u00e1ch th\u1ee9c 3 ng\u01b0\u1eddi kh\u00e1c c\u00f9ng tham gia \u0111\u1ed5 n\u01b0\u1edbc \u0111\u00e1 l\u00ean \u0111\u1ea7u, do \u0111\u00f3 n\u00f3 t\u1ea1o ra m\u1ed9t hi\u1ec7u \u1ee9ng s\u1ed1 nh\u00e2n l\u1edbn.<\/p>\n

Khi c\u00f3 th\u1ec3, h\u00e3y \u0111\u1ec3 kh\u00e1ch h\u00e0ng tham gia v\u00e0o m\u1ed9t s\u00e1ng ki\u1ebfn c\u00f3 s\u1ef1 tham gia c\u1ee7a b\u1ea1n b\u00e8, ng\u01b0\u1eddi th\u00e2n \u0111\u1ec3 tr\u1ea3i nghi\u1ec7m nh\u1eefng ni\u1ec1m vui c\u1ee7a nh\u1eefng ng\u01b0\u1eddi kh\u00e1c c\u00f9ng tham gia. Ph\u1ea7n th\u01b0\u1edfng cho m\u1ed9t nh\u00e0 marketing \u1edf \u0111\u00e2y ch\u00ednh l\u00e0 t\u0103ng gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00f4ng ty v\u1edbi kh\u00e1ch h\u00e0ng.<\/em><\/p>\n

5. Chia s\u1ebb r\u1ed9ng r\u00e3i tr\u00ean c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i<\/strong>
\nTin t\u1ee9c v\u1ec1 Ice Bucket Challenge \u0111ang \u0111\u01b0\u1ee3c c\u1ed9ng \u0111\u1ed3ng chia s\u1ebb nhi\u1ec1u tr\u00ean c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0: Facebook, Twitter, Instagram v\u00e0 Youtube.<\/p>\n

N\u1ebfu b\u1ea1n \u0111ang hi v\u1ecdng cho m\u1ed9t \u00fd t\u01b0\u1edfng hay m\u1ed9t chi\u1ebfn d\u1ecbch c\u00f3 t\u1ed1c \u0111\u1ed9 viral m\u1ea1nh, th\u00ec b\u1ea1n h\u00e3y l\u00e0m cho n\u00f3 d\u1ec5 d\u00e0ng chia s\u1ebb th\u00f4ng tin c\u1eadp nh\u1eadt tr\u00ean nhi\u1ec1u trang x\u00e3 h\u1ed9i. \u0110\u1eebng \u0111\u1ec3 c\u00f3 b\u1ea5t k\u00ec l\u00ed do g\u00ec khi\u1ebfn m\u1ecdi ng\u01b0\u1eddi kh\u00f4ng tham gia.<\/em><\/p>\n

6. T\u1ea1o cho ng\u01b0\u1eddi tham gia c\u00f3 c\u1ea3m gi\u00e1c m\u00ecnh \u0111\u00e3 l\u00e0m m\u1ed9t vi\u1ec7c t\u1ed1t<\/strong>
\nCh\u01b0\u01a1ng tr\u00ecnh Ice Bucket Challenge g\u00e2y qu\u1ef9 t\u1eeb thi\u1ec7n \u0111\u1ec3 nghi\u00ean c\u1ee9u y t\u1ebf, v\u00e0 kh\u00f4ng c\u00f3 v\u1ea5n \u0111\u1ec1 y\u00eau c\u1ea7u v\u1ec1 m\u1ee9c \u0111\u1ed9 \u0111\u00f3ng g\u00f3p, ng\u01b0\u1eddi tham gia c\u1ea3m th\u1ea5y t\u1ed1t v\u00ec h\u1ecd \u0111ang gi\u00fap \u0111\u1ee1 nhi\u1ec1u ng\u01b0\u1eddi kh\u00e1c.<\/p>\n

Th\u00eam v\u00e0o \u0111\u00f3, th\u00e1ch th\u1ee9c cho ng\u01b0\u1eddi tham gia \u0111\u00e3 t\u1ea1o m\u1ed9t \u00fd th\u1ee9c \u0111o\u00e0n k\u1ebft: h\u1ecd \u0111ang chia s\u1ebb nh\u1eefng c\u1ea3m x\u00fac t\u00edch c\u1ef1c v\u00e0 c\u00f9ng chung m\u1ed9t m\u1ee5c ti\u00eau v\u1edbi nh\u1eefng ng\u01b0\u1eddi gi\u00e0u c\u00f3 v\u00e0 n\u1ed5i ti\u1ebfng.<\/p>\n

Vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t s\u00e1ng ki\u1ebfn nh\u01b0 th\u1ebf n\u00e0y cho ph\u00e9p ng\u01b0\u1eddi tham gia c\u00f3 s\u1ef1 k\u1ebft n\u1ed1i t\u00ecnh c\u1ea3m v\u1edbi nh\u1eefng t\u1ed5 ch\u1ee9c v\u00e0 m\u1edf ra c\u01a1 h\u1ed9i cho c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n.<\/p>\n

Subiz bi\u00ean d\u1ecbch t\u1eeb b\u00e0i vi\u1ebft c\u1ee7a t\u00e1c gi\u1ea3 Gabrielle Boko tr\u00ean Entrepreneur<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

D\u1ed9i n\u01b0\u1edbc \u0111\u00e1 l\u00ean \u0111\u1ea7u (Ice Bucket Challenge) l\u00e0 tr\u00f2 ch\u01a1i th\u1eed th\u00e1ch \u0111ang thu h\u00fat \u0111\u01b0\u1ee3c h\u00e0ng lo\u1ea1t ng\u00f4i sao n\u1ed5i ti\u1ebfng tham gia. Ng\u01b0\u1eddi tham gia th\u1eed th\u00e1ch s\u1ebd b\u1ecb d\u1ed9i m\u1ed9t x\u00f4 n\u01b0\u1edbc ch\u1ee9a \u0111\u1ea7y \u0111\u00e1 l\u1ea1nh l\u00ean \u0111\u1ea7u, ghi h\u00ecnh l\u1ea1i r\u1ed3i tung l\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 \u0111\u01b0\u1ee3c quy\u1ec1n th\u00e1ch […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56859"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=56859"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56859\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=56859"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=56859"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=56859"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}