{"id":56864,"date":"2023-12-20T20:00:53","date_gmt":"2023-12-20T13:00:53","guid":{"rendered":"https:\/\/masterskills.org\/blog\/marketing-bang-nghiep-vu-tham-tu.html"},"modified":"2023-12-20T20:00:53","modified_gmt":"2023-12-20T13:00:53","slug":"marketing-bang-nghiep-vu-tham-tu","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/marketing-bang-nghiep-vu-tham-tu.html","title":{"rendered":"Marketing b\u1eb1ng nghi\u1ec7p v\u1ee5 th\u00e1m t\u1eed"},"content":{"rendered":"
T\u00f4i m\u1edbi sa th\u1ea3i 15 nh\u00e2n vi\u00ean\u2026 oan!<\/p>\n

M\u1ed9t h\u1ec7 th\u1ed1ng camera v\u1eeba m\u1edbi l\u1eafp \u0111\u1eb7t trong nhi\u1ec1u g\u00f3c k\u00edn \u0111\u00e1o trong c\u00e1c c\u1eeda h\u00e0ng c\u1ee7a t\u00f4i, \u0111\u00f3 l\u00e0 \u0111\u1ec1 xu\u1ea5t c\u1ee7a ph\u00f2ng marketing v\u1edbi 2 m\u1ee5c ti\u00eau ch\u00ednh h\u1ecd \u0111\u00e3 \u0111\u1eb7t ra cho m\u00ecnh:<\/p>\n

    \n
  1. T\u0103ng doanh thu<\/li>\n
  2. Gi\u1ea3m chi ph\u00ed<\/li>\n<\/ol>\n

    Kh\u00f4ng ai tin ph\u00f2ng marketing v\u1edbi k\u1ebf ho\u1ea1ch c\u1ee7a h\u1ecd tr\u1eeb t\u00f4i ra, th\u1eadt may m\u1eafn t\u00f4i l\u1ea1i l\u00e0 ng\u01b0\u1eddi quy\u1ebft \u0111\u1ecbnh \u0111\u01b0\u1ee3c ph\u1ea7n l\u1edbn chuy\u1ec7n n\u00e0y. L\u1eafp camera ch\u1ed1ng tr\u1ed9m \u0111\u1ec3 gi\u1ea3i quy\u1ebft b\u00e0i to\u00e1n h\u00f3c b\u00faa m\u00e0 c\u1ea3 n\u0103m nay ch\u01b0a ai l\u00e0m \u0111\u01b0\u1ee3c, ch\u00ednh l\u00e0 hai m\u1ee5c ti\u00eau tr\u00ean!<\/p>\n

    G\u1ea7n \u0111\u00e2y nh\u1ea5t, t\u00f4i v\u1edbi l\u1eddi h\u1ee9a v\u1edbi ban gi\u00e1m \u0111\u1ed1c \u0111\u00e3 ph\u1ea3i c\u1eaft l\u00f2ng l\u00e0m m\u1ed9t vi\u1ec7c m\u00e0 t\u00f4i cho r\u1eb1ng l\u00e0 t\u1ec7 h\u1ea1i: gi\u1ea3m \u0111\u01b0\u1ee3c chi ph\u00ed v\u00ec t\u00f4i \u0111\u00e3 sa th\u1ea3i h\u1eb3n 15 nh\u00e2n vi\u00ean c\u1ea3 marketing v\u00e0 b\u00e1n h\u00e0ng, v\u00e0 k\u1ebft qu\u1ea3 l\u00e0 doanh s\u1ed1 kh\u00f4ng \u0111\u1ed5i, nh\u01b0ng chi ph\u00ed th\u00ec c\u00f3 gi\u1ea3m!<\/p>\n

    \"layoff\"
    \nT\u00f4i kh\u00f4ng th\u00edch sa th\u1ea3i. V\u1ea5n \u0111\u1ec1 c\u1ee7a ch\u00fang t\u00f4i kh\u00f4ng ph\u1ea3i n\u1eb1m \u1edf nh\u00e2n s\u1ef1, n\u00f3 n\u1eb1m \u1edf chi\u1ebfn l\u01b0\u1ee3c marketing, t\u00f4i nh\u1eadn th\u1ee9c r\u00f5 \u0111i\u1ec1u \u0111\u00f3, v\u00e0 v\u1edbi vai tr\u00f2 ng\u01b0\u1eddi n\u1eafm tr\u00e1ch nhi\u1ec7m c\u1ee7a b\u1ed9 ph\u1eadn marketing, t\u00f4i \u0111\u00e3 kh\u00e1 ch\u00e1n n\u1ea3n v\u00ec kh\u00f4ng l\u00e0m sao \u0111\u1ec3 thay \u0111\u1ed5i \u0111\u01b0\u1ee3c t\u00ecnh h\u00ecnh, v\u00e0 th\u1ebf l\u00e0 15 nh\u00e2n vi\u00ean v\u00f4 t\u1ed9i \u0111\u00e3 ra \u0111i!<\/p>\n

    T\u00f4i b\u1ecb nghi ngo\u1ea1i t\u00ecnh!?<\/strong>
    \n\u0110\u00fang c\u00e1i l\u00fac ong c\u1ea3 n\u00e3o \u0111\u1ec3 ngh\u0129 th\u00ec t\u00f4i c\u00f2n b\u1ecb v\u1ee3 thu\u00ea th\u00e1m t\u1eed theo d\u00f5i! Chuy\u1ec7n \u0111\u00f3 th\u1eadt s\u1ef1 ng\u1edb ng\u1ea9n, t\u00f4i kh\u00f4ng l\u00e0m g\u00ec c\u1ea3. V\u1ee3 t\u00f4i \u0111\u00e3 nghi ng\u1edd t\u00f4i qua l\u1ea1i v\u1edbi m\u1ed9t \u201cc\u00f4\u201d \u0111\u1ed1i t\u00e1c t\u00ean l\u00e0 H\u00e0 (l\u01b0u t\u00ean trong \u0111i\u1ec7n tho\u1ea1i c\u1ee7a t\u00f4i l\u00e0 H\u00e0 PR \u2013 v\u1edbi r\u1ea5t nhi\u1ec1u \u201cc\u00e2u chuy\u1ec7n\u201d m\u00f9i m\u1eabn m\u00e0 H\u00e0 g\u1eedi tin nh\u1eafn cho t\u00f4i \u0111\u1ec3 duy\u1ec7t chi\u1ebfn d\u1ecbch PR). Chuy\u1ec7n \u0111\u00f3 qu\u00e1 ng\u1edb ng\u1ea9n v\u00ec \u0111\u00f3 l\u00e0 m\u1ed9t g\u00e3 \u0111\u00e0n \u00f4ng v\u00e0 t\u00f4i th\u00ec kh\u00f4ng gay!<\/p>\n

    Nh\u01b0ng th\u1eadt may m\u1eafn, nh\u1edd chuy\u1ec7n \u0111\u00f3, t\u00f4i \u0111\u00e3 t\u00ecm ra m\u1ed9t c\u00e1ch l\u00e0m qu\u00e1 tuy\u1ec7t: l\u1eafp camera k\u00edn, theo d\u00f5i kh\u00e1ch h\u00e0ng, chuy\u1ec7n n\u00e0y s\u1ebd ch\u1eb3ng \u0111i \u0111\u1ebfn \u0111\u00e2u n\u1ebfu m\u1ed9t h\u00f4m t\u00f4i kh\u00f4ng b\u1eaft qu\u1ea3 tang \u0111\u00e1m nh\u00e2n vi\u00ean marketing n\u00f3i x\u1ea5u sau l\u01b0ng t\u00f4i v\u1ec1 chuy\u1ec7n s\u1ebfp b\u1ecb ch\u1ee5p h\u00ecnh l\u00e9n, \u0111\u00fang c\u00e1i l\u00fac \u1ea5y, m\u1ed9t c\u1eadu n\u00f3i r\u1eb1ng sao c\u00f4ng ty kh\u00f4ng ch\u1ee5p h\u00ecnh ho\u1eb7c quay l\u1ea1i h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng k\u00edn \u0111\u00e1o nh\u1ec9? T\u00f4i t\u1eeb m\u1ed9t ch\u1ed7 k\u00edn \u0111i ra tr\u01b0\u1edbc s\u1ef1 s\u1eefng s\u1edd c\u1ee7a c\u1ea3 b\u1ecdn\u2026<\/p>\n

    \u2026t\u00f4i x\u1ed9c c\u1ed5 tay v\u1eeba n\u00f3i c\u00e2u \u0111\u00f3 l\u00ean l\u00e0m h\u1eafn s\u1ee3 xanh m\u1eaft, v\u00e0 y\u00eau c\u1ea7u h\u1eafn, ch\u00ednh h\u1eafn, l\u00e0m ngay cho t\u00f4i m\u1ed9t k\u1ebf ho\u1ea1ch l\u1eafp \u0111\u1eb7t camera k\u00edn v\u00e0 c\u1ea3 b\u1ecdn ph\u1ea3i th\u1ea3o lu\u1eadn \u0111\u1ec3 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 bi\u1ebft m\u1ecdi h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1ea5t c\u1ea3 m\u1ecdi kh\u00e1ch h\u00e0ng, ph\u00e2n t\u00edch nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c ai l\u00e0 ng\u01b0\u1eddi mua, nh\u1eadn di\u1ec7n ng\u01b0\u1eddi mua th\u1ebf n\u00e0o, l\u00e0m sao h\u1ea1n ch\u1ebf kh\u00e1ch b\u1ecf \u0111i m\u00e0 kh\u00f4ng mua h\u00e0ng!<\/p>\n

    Trong c\u00e1i r\u1ee7i c\u00f3 c\u00e1i may.<\/strong>
    \n1 tu\u1ea7n sau, c\u00f4ng ty camera \u0111\u00e3 \u0111ang thi c\u00f4ng trong c\u00e1c c\u1eeda h\u00e0ng c\u1ee7a ch\u00fang t\u00f4i, \u1edf nh\u1eefng ch\u1ed7 k\u00edn nh\u1ea5t! To\u00e0n b\u1ed9 nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng v\u00e0 t\u01b0 v\u1ea5n trong c\u1eeda h\u00e0ng ph\u1ea3i c\u00f3 tr\u00e1ch nhi\u1ec7m l\u01b0u nh\u1eadt k\u00ed l\u00e0m vi\u1ec7c v\u00e0 nh\u00f3m marketing b\u1ecb \u0111u\u1ed5i \u0111\u01b0\u1ee3c m\u1eddi l\u1ea1i v\u00e0 ph\u1ea3i ng\u1ed3i theo d\u00f5i c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 ghi l\u1ea1i c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00e1c kh\u00e1ch h\u00e0ng theo nh\u00f3m v\u00e0 cung c\u1ea5p d\u1eef li\u1ec7u cho 3 chuy\u00ean gia ph\u00e2n t\u00edch m\u1edbi \u0111\u01b0\u1ee3c tuy\u1ec3n v\u1ec1.<\/p>\n

    2 th\u00e1ng sau!<\/strong>
    \nCh\u00fang t\u00f4i tr\u00ecnh b\u00e0y k\u1ebf ho\u1ea1ch thay \u0111\u1ed5i, t\u1ea5t c\u1ea3 c\u01a1 s\u1edf c\u1ee7a vi\u1ec7c thay \u0111\u1ed5i \u0111\u00f3 c\u00f3 l\u1ea5y t\u1eeb h\u1ec7 th\u1ed1ng camera l\u1eafp \u0111\u1eb7t k\u00edn. T\u1ed5ng gi\u00e1m \u0111\u1ed1c \u0111\u1ed3ng \u00fd v\u1edbi thay \u0111\u1ed5i \u0111\u00f3! Nh\u1eefng thay \u0111\u1ed5i \u0111\u00f3 c\u00f3 th\u1ec3 n\u00f3i l\u00e0 c\u1ef1c k\u00ec nh\u1ecf:<\/p>\n

      \n
    • Nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng kh\u00f4ng \u0111\u01b0\u1ee3c ph\u00e9p t\u00fam t\u1ee5m l\u1ea1i \u0111\u1ec3 n\u00f3i chuy\u1ec7n! Ch\u00fang t\u00f4i th\u1eadm ch\u00ed c\u00f2n th\u1ea5y kh\u00e1ch h\u00e0ng b\u0129u m\u00f4i d\u00e8 b\u0129u \u0111\u00e1m nh\u00e2n vi\u00ean bu\u00f4n chuy\u1ec7n trong m\u1ed9t g\u00f3c.<\/li>\n
    • L\u1eafp \u0111\u1eb7t m\u00e1y s\u1ea5y tay trong nh\u00e0 v\u1ec7 sinh k\u00e8m th\u00eam kh\u0103n. Nghe c\u00f3 v\u1ebb ng\u1edb ng\u1ea9n kh\u00f4ng? Kh\u00f4ng h\u1ec1, b\u1ea1n s\u1ebd ph\u00e1t s\u1ed1t l\u00ean n\u1ebfu th\u1ea5y ai \u0111i ra kh\u1ecfi nh\u00e0 v\u1ec7 sinh c\u1ee7a ch\u00fang t\u00f4i \u0111\u1ec1u v\u1ea9y tay tung to\u00e9, n\u00e9t m\u1eb7t kh\u00f3 ch\u1ecbu! T\u1ea5t nhi\u00ean, vi\u1ec7c ch\u00ednh l\u00e0 n\u00e2ng c\u1ea5p m\u1ee9c \u0111\u1ed9 v\u1ec7 sinh c\u1ee7a WC n\u1eefa.<\/li>\n
    • Thay \u0111\u1ed5i c\u00e1ch s\u1eafp x\u1ebfp h\u00e0ng ho\u00e1, theo c\u00f4ng th\u1ee9c: \u201cmua c\u00e1i n\u00e0y th\u00ec n\u00ean mua th\u00eam c\u1ea3 c\u00e1i kia\u201d n\u1eefa! V\u00e0 n\u00f3 th\u1eadt s\u1ef1 l\u00e0 hi\u1ec7u qu\u1ea3.<\/li>\n
    • C\u00f3 ba nh\u00f3m kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c ph\u00e2n lo\u1ea1i v\u00e0 m\u00f4 t\u1ea3 \u2013 nh\u1eadn d\u1ea1ng h\u00e0nh vi r\u1ea5t r\u00f5 r\u00e0ng khi theo d\u00f5i h\u1ecd. Nh\u00f3m ch\u1eafc ch\u1eafn mua, chi\u1ebfm kho\u1ea3ng 50%, nh\u00f3m n\u00e0y d\u1ec5 nh\u1eadn ra, t\u1eeb x\u01b0a \u0111\u1ebfn nay v\u1eabn v\u1eady, v\u00e0o l\u00e0 ch\u1eafc ch\u1eafn mua h\u00e0ng! Nh\u00f3m th\u1ee9 2 chi\u1ebfm g\u1ea7n 30%, r\u1ea5t kh\u00f3 t\u00ednh, xem x\u00e9t k\u1ef9, loanh quanh nhi\u1ec1u gian h\u00e0ng, n\u1ebfu c\u00f3 nh\u00e2n vi\u00ean t\u01b0 v\u1ea5n v\u00e0 ch\u0103m s\u00f3c \u0111on \u0111\u1ea3 ra t\u01b0 v\u1ea5n th\u00ec kh\u1ea3 n\u0103ng mua h\u00e0ng c\u00f3 th\u1ec3 t\u0103ng l\u00ean. Nh\u00f3m th\u1ee9 3 th\u00ec v\u00e0o cho m\u00e1t\u2026 ho\u1eb7c \u0111\u1ea1i lo\u1ea1i v\u1eady, c\u00f3 \u0111\u1ee9a th\u1eadm ch\u00ed c\u00f2n v\u00e0o \u0111\u00f3 ng\u1ee7! Nh\u00f3m n\u00e0y m\u00e0 b\u1ea3o n\u00f3 mua h\u00e0ng th\u00ec kh\u00f3 l\u1eafm!<\/li>\n
    • B\u1ed9 \u0111\u00e0m n\u1ed1i ph\u00f2ng marketing \u0111ang theo d\u00f5i kh\u00e1ch h\u00e0ng qua camera, (m\u1ed7i c\u1eeda h\u00e0ng m\u1ed9t ng\u01b0\u1eddi) \u0111i\u1ec1u khi\u1ec3n c\u00e1c nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng \u1edf d\u01b0\u1edbi. V\u00e0 chi\u1ebfn d\u1ecbch \u201cchi\u1ebfu t\u01b0\u1edbng\u201d b\u1eaft \u0111\u1ea7u t\u1eadp trung m\u1ea1nh v\u00e0o nh\u00f3m 30% kia!<\/li>\n<\/ul>\n
      \"S\u1eed<\/p>\n

      S\u1eed d\u1ee5ng Subiz Live Chat nh\u01b0 l\u00e0 m\u1ed9t camera \u0111\u1ec3 hi\u1ec3u kh\u00e1ch h\u00e0ng online c\u1ee7a b\u1ea1n h\u01a1n<\/p>\n<\/div>\n

      K\u1ebft qu\u1ea3 c\u1ee7a s\u1ef1 thay \u0111\u1ed5i<\/strong>
      \nCh\u00fang t\u00f4i gi\u1ea3m \u0111\u01b0\u1ee3c th\u00eam m\u1ed9t \u00edt chi ph\u00ed h\u00e0ng th\u00e1ng v\u00e0 \u0111\u00e1ng k\u1ec3 nh\u1ea5t l\u00e0 nh\u00f3m l\u1eedng l\u01a1 30% kia gi\u1edd ch\u1ec9 c\u00f2n 10% m\u00e0 th\u00f4i! Th\u1eadt sung s\u01b0\u1edbng, c\u00e1c c\u1eeda h\u00e0ng l\u1ea5y th\u00eam \u0111\u01b0\u1ee3c 20% kh\u00e1ch h\u00e0ng mua h\u00e0ng n\u1eefa, doanh s\u1ed1 m\u1ed7i c\u1eeda h\u00e0ng t\u0103ng g\u1ea5p r\u01b0\u1ee1i sau kho\u1ea3ng 3 th\u00e1ng!<\/p>\n

      Th\u1eadm ch\u00ed sau 2 th\u00e1ng quan s\u00e1t ti\u1ebfp theo, ch\u00fang t\u00f4i c\u00f2n th\u1ea5y r\u1eb1ng nh\u00f3m kh\u00f3 t\u00ednh kia ch\u1ec9 kh\u00f3 t\u00ednh l\u1ea7n \u0111\u1ea7u th\u00f4i, c\u00e1c l\u1ea7n sau h\u1ecd mua h\u00e0ng d\u1ec5 d\u00e3i v\u00e0 mua r\u1ea5t nhi\u1ec1u! Ch\u00fang t\u00f4i y\u00eau c\u1ea7u nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng ph\u1ea3i h\u1ecdc thu\u1ed9c t\u00ean c\u1ee7a h\u1ecd v\u00e0 nh\u1edb l\u1ea7n g\u1ea7n nh\u1ea5t h\u1ecd gh\u00e9 th\u0103m \u0111\u1ec3 khi c\u00f3 c\u01a1 h\u1ed9i, s\u1ebd h\u1ecfi c\u00e1i c\u00e2u mu\u00f4n thu\u1edf ki\u1ec3u nh\u01b0: \u201cSao ba tu\u1ea7n li\u1ec1n anh kh\u00f4ng \u0111\u1ebfn \u0111\u00e2y v\u1eady?\u201d (k\u00e8m theo m\u1ed9t \u00edt ph\u1ee5ng ph\u1ecbu) WOW!<\/p>\n

      T\u1ea5t c\u1ea3 m\u1ecdi kh\u00e1ch h\u00e0ng kh\u00f4ng ai bi\u1ebft m\u00ecnh \u0111\u00e3 b\u1ecb theo d\u00f5i c\u1ea3! C\u1ea3m \u01a1n v\u1ee3 nhi\u1ec1u nh\u00e9!<\/p>\n

      B\u00e0i li\u00ean quan: Qu\u1ea3n l\u00fd kh\u00e1ch truy c\u1eadp website b\u1eb1ng ph\u1ea7n m\u1ec1m chat tr\u1ef1c tuy\u1ebfn<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      M\u1ed9t h\u1ec7 th\u1ed1ng camera v\u1eeba m\u1edbi l\u1eafp \u0111\u1eb7t trong nhi\u1ec1u g\u00f3c k\u00edn \u0111\u00e1o trong c\u00e1c c\u1eeda h\u00e0ng c\u1ee7a t\u00f4i, \u0111\u00f3 l\u00e0 \u0111\u1ec1 xu\u1ea5t c\u1ee7a ph\u00f2ng marketing v\u1edbi 2 m\u1ee5c ti\u00eau ch\u00ednh h\u1ecd \u0111\u00e3 \u0111\u1eb7t ra cho m\u00ecnh:<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56864"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=56864"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56864\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=56864"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=56864"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=56864"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}