{"id":56867,"date":"2023-12-20T20:02:01","date_gmt":"2023-12-20T13:02:01","guid":{"rendered":"https:\/\/masterskills.org\/blog\/top-4-bao-cao-tuy-chinh-thuong-duoc-su-dung-nhat-trong-google-analytics.html"},"modified":"2023-12-20T20:02:01","modified_gmt":"2023-12-20T13:02:01","slug":"top-4-bao-cao-tuy-chinh-thuong-duoc-su-dung-nhat-trong-google-analytics","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/top-4-bao-cao-tuy-chinh-thuong-duoc-su-dung-nhat-trong-google-analytics.html","title":{"rendered":"Top 4 b\u00e1o c\u00e1o t\u00f9y ch\u1ec9nh th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u1ea5t trong Google Analytics"},"content":{"rendered":"
Ch\u1eafc h\u1eb3n c\u00e1c b\u1ea1n kh\u00f4ng c\u00f2n l\u1ea1 v\u1edbi Google Analytics, m\u1ed9t c\u00f4ng c\u1ee5 tuy\u1ec7t v\u1edbi gi\u00fap ta \u0111o \u0111\u1ebfm, th\u1ed1ng k\u00ea v\u00e0 hi\u1ec3u kh\u00e1ch truy c\u1eadp website h\u01a1n.<\/p>\n

Th\u1ef1c t\u1ebf, Google Analytics l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u00e1p \u1ee9ng cho nhi\u1ec1u m\u1ee5c \u0111\u00edch v\u00e0 m\u00f4 h\u00ecnh th\u1ed1ng k\u00ea b\u00e1o c\u00e1o website, b\u00e0i vi\u1ebft n\u00e0y s\u1ebd gi\u1edbi thi\u1ec7u v\u1edbi b\u1ea1n 4 lo\u1ea1i b\u00e1o c\u00e1o ph\u1ed5 bi\u1ebfn nh\u1ea5t m\u00e0 c\u00e1c website d\u00f9ng.<\/p>\n

1. S\u1ed1 ng\u01b0\u1eddi truy c\u1eadp (Unique Visitor) c\u1ee7a Website.<\/strong><\/p>\n

T\u1ea1o report n\u00e0y<\/p>\n

\"unique-visitors-by-page-google-analytics-custom-report\"C\u00e1ch thi\u1ebft l\u1eadp b\u00e1o c\u00e1o \u0111\u1ec3 bi\u1ebft s\u1ed1 ng\u01b0\u1eddi v\u00e0o web. \u00a0\u00a0<\/em><\/p>\n

B\u00e1o c\u00e1o t\u00f9y ch\u1ec9nh n\u00e0y cho b\u1ea1n bi\u1ebft c\u1ee5 th\u1ec3 c\u00f3 bao nhi\u00eau ng\u01b0\u1eddi truy c\u1eadp v\u00e0o website b\u1ea1n. Kh\u00e1c v\u1edbi s\u1ed1 l\u1ea7n truy c\u1eadp ( Visits\/Session), con s\u1ed1 \u1edf \u0111\u00e2y \u0111\u01b0a ra con s\u1ed1 ch\u00ednh x\u00e1c s\u1ed1 kh\u00e1ch ti\u1ec1m n\u0103ng v\u00e0o website. Click v\u00e0o b\u1ea5t k\u00ec URL \u0111\u1ec3 xem h\u1ecd \u0111\u1ebfn t\u1eeb \u0111\u00e2u (v\u00ed d\u1ee5: Google, gi\u1edbi thi\u1ec7u, m\u1ea1ng x\u00e3 h\u1ed9i\u2026). B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 xem h\u1ecd v\u00e0o qua k\u00eanh n\u00e0o nh\u01b0 Email, banner, c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm ho\u1eb7c qu\u1ea3ng c\u00e1o\u2026 \u0110i\u1ec1u \u0111\u00f3 cho ph\u00e9p b\u1ea1n bi\u1ebft \u0111\u01b0\u1ee3c chi ti\u1ebft t\u1eebng ngu\u1ed3n \u0111em l\u1ea1i cho b\u1ea1n bao nhi\u00eau kh\u00e1ch truy c\u1eadp, v\u00e0 h\u1ecd v\u00e0o qua c\u00e1ch th\u1ee9c n\u00e0o.<\/p>\n

2. Chuy\u1ec3n \u0111\u1ed5i tr\u00ean web ( v\u00ed d\u1ee5: mua h\u00e0ng ) theo ng\u00e0y v\u00e0 gi\u1edd.<\/strong><\/p>\n

T\u1ea1o report n\u00e0y<\/p>\n

\"conversion-by-time-of-day\"R\u1ea5t tuy\u1ec7t v\u1edbi khi b\u1ea1n n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c th\u00f3i quen c\u1ee7a kh\u00e1ch<\/p>\n

B\u00e1o c\u00e1o n\u00e0y \u0111\u01b0\u1ee3c l\u1ea5y c\u1ea3m h\u1ee9ng t\u1eeb b\u00e0i vi\u1ebft \u201cGoogle Analytics: theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i v\u00e0 ngu\u1ed3n c\u1ee7a t\u1eebng ph\u00e2n kh\u00fac b\u00e1o c\u00e1o\u201d c\u1ee7a \u00f4ng Marty Weintraub. \u00d4ng \u1ea5y \u0111\u00e3 vi\u1ebft:<\/p>\n

\n

\u201cB\u00e1o c\u00e1o n\u00e0y l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 tuy\u1ec7t v\u1eddi cho c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd c\u1ed9ng \u0111\u1ed3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00ec n\u00f3 cung c\u1ea5p m\u1ed9t th\u00f3i quen truy c\u1eadp v\u00e0 mua s\u1ea3n ph\u1ea9m. Ngo\u00e0i ra, n\u00f3 c\u0169ng \u0111em l\u1ea1i nhi\u1ec1u \u00fd ngh\u0129a cho vi\u1ec7c mua qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed (CPC)\u201d.<\/p>\n<\/blockquote>\n

\u0110\u00fang v\u1eady, b\u00e1o c\u00e1o n\u00e0y cho ta bi\u1ebft \u0111\u01b0\u1ee3c kh\u00e1ch truy c\u1eadp v\u00e0o v\u00e0 mua h\u00e0ng t\u1eadp trung \u1edf cung gi\u1edd n\u00e0o, nh\u1eefng ng\u00e0y n\u00e0o trong tu\u1ea7n \u0111\u1ec3 ta c\u00f3 th\u1ec3 ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng, t\u1eadp trung chi ph\u00ed qu\u1ea3ng c\u00e1o cho c\u00e1c cung gi\u1edd \u0111\u00f3\u2026
\n\u0110i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i bi\u1ebft r\u1eb1ng trong Google Analytics, \u201cHour of Day\u201d hi\u1ec3n th\u1ecb theo \u0111\u1ecbnh d\u1ea1ng n\u0103m \u2013 th\u00e1ng \u2013 ng\u00e0y c\u1ee7a th\u00e1ng \u2013 gi\u1edd trong ng\u00e0y theo th\u1ee9 t\u1ef1 l\u00e0 m\u1ed9t chu\u1ed7i s\u1ed1. V\u00ed d\u1ee5, 2013060708 s\u1ebd \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 8h ng\u00e0y 7 th\u00e1ng 6 n\u0103m 2013.<\/p>\n

3. H\u00e0nh vi kh\u00e1ch h\u00e0ng.<\/strong><\/p>\n

T\u1ea1o report n\u00e0y<\/p>\n

\"customer-behavior-google-analytics-custom-report\"N\u00f3 gi\u00fap b\u1ea1n so s\u00e1nh \u0111\u01b0\u1ee3c kh\u00e1ch m\u1edbi v\u00e0 kh\u00e1ch c\u0169 v\u00e0o web v\u00e0 l\u00e0m g\u00ec?<\/p>\n

B\u00e1o c\u00e1o n\u00e0y \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf b\u1edfi Peter van Klinken \u0111\u1ec3 tham gia cu\u1ed9c thi \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c b\u1edfi Avinash Kaushik, v\u00e0 \u00f4ng \u0111\u00e3 gi\u00e0nh m\u1ed9t cu\u1ed1n s\u00e1ch tuy\u1ec7t v\u1eddi \u201cWeb Analytics 2.0\u201d k\u00e8m theo ch\u1eef k\u00ed c\u1ee7a Kaushik. Peter n\u00f3i: \u201ct\u00f4i s\u1eed d\u1ee5ng b\u00e1o c\u00e1o x\u00e1c \u0111\u1ecbnh h\u00e0nh vi kh\u00e1c nhau gi\u1eefa kh\u00e1ch truy c\u1eadp m\u1edbi v\u00e0 kh\u00e1ch truy c\u1eadp quay l\u1ea1i. T\u00f4i s\u1eed d\u1ee5ng ba h\u1ea1ng m\u1ee5c sau: l\u01b0\u1ee3ng truy c\u1eadp (traffic), chuy\u1ec3n \u0111\u1ed5i (conversion), s\u1ef1 ki\u1ec7n (event). Khi xem b\u00e1o c\u00e1o n\u00e0y t\u00f4i \u0111\u1eb7t nh\u1eefng th\u00f4ng s\u1ed1 tr\u00ean v\u00e0o tr\u1ee5c \u0111\u1ee9ng v\u00e0 lo\u1ea1i kh\u00e1ch truy c\u1eadp v\u00e0o tr\u1ee5c n\u1eb1m. Sau \u0111\u00f3 ch\u1ecdn hai s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea b\u1ea1n mu\u1ed1n so s\u00e1nh\u201d.<\/p>\n

\u0110\u00e2y l\u00e0 l\u1ea7n \u0111\u1ea7u ti\u00ean t\u00f4i th\u1ef1c s\u1ef1 s\u1eed d\u1ee5ng \u0111\u1ed3 th\u1ecb trong Google Analytics v\u00e0 n\u00f3 \u0111\u00e3 truy\u1ec1n c\u1ea3m h\u1ee9ng cho t\u00f4i \u0111\u1ec3 s\u1eed d\u1ee5ng t\u00ednh n\u0103ng n\u00e0y nhi\u1ec1u h\u01a1n n\u1eefa. C\u1ea3m \u01a1n, Peter!<\/p>\n

4. Top nh\u1eefng trang \u0111\u00edch ( landing pages ) c\u00f3 t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao<\/strong><\/p>\n

T\u1ea1o report n\u00e0y<\/p>\n

\"B\u00e1o<\/p>\n

B\u00e1o c\u00e1o t\u00f9y ch\u1ec9nh Google Analytics n\u00e0y cho b\u1ea1n th\u1ea5y nh\u1eefng trang c\u00f3 l\u01b0\u1ee3ng chuy\u1ec3n \u0111\u1ed5i t\u1ed1t nh\u1ea5t, s\u1ed1 l\u01b0\u1ee3ng v\u00e0 gi\u00e1 tr\u1ecb n\u00f3 \u0111em l\u1ea1i.<\/p>\n<\/div>\n

B\u00e1o c\u00e1o n\u00e0y gi\u00fap b\u1ea1n hi\u1ec3u h\u01a1n v\u1ec1 kh\u00e1ch truy c\u1eadp b\u1eb1ng vi\u1ec7c tr\u1ea3 l\u1eddi l\u1ea1i nh\u1eefng c\u00e2u h\u1ecfi: \u201cV\u00ec sao trang n\u00e0y \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 h\u01a1n?\u201d\u00a0 t\u1eeb \u0111\u00f3 b\u1ea1n c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n nh\u1eefng trang c\u00f2n l\u1ea1i \u0111\u1ec3 thu h\u00fat kh\u00e1ch chuy\u1ec3n \u0111\u1ed5i nhi\u1ec1u h\u01a1n.<\/p>\n

M\u1ed9t l\u1ea7n n\u1eefa xin \u0111\u01b0\u1ee3c c\u1ea3m \u01a1n s\u1ef1 \u0111\u00f3ng g\u00f3p c\u1ee7a c\u00e1c c\u00e1 nh\u00e2n k\u1ec3 tr\u00ean trong vi\u1ec7c \u0111\u01b0a ra c\u00e1c b\u00e1o c\u00e1o h\u1eefu \u00edch n\u00e0y. N\u1ebfu b\u1ea1n c\u00f3 b\u1ea5t k\u00ec b\u00e1o c\u00e1o kh\u00f4ng th\u1ec3 thi\u1ebfu trong Google Analytics th\u00ec h\u00e3y chia s\u1ebb v\u1edbi ch\u00fang t\u00f4i qua c\u00e1c comment b\u00ean d\u01b0\u1edbi.<\/p>\n

B\u00e0i vi\u1ebft l\u00e0 chia s\u1ebb c\u1ee7a Greg Habermann tr\u00ean Searchenginewatch.com.<\/p>\n

Subiz chuy\u1ec3n ng\u1eef.<\/p>\n

B\u00e0i vi\u1ebft li\u00ean quan: C\u00e1ch theo d\u00f5i th\u1ed1ng k\u00ea chi\u1ebfn d\u1ecbch Marketing v\u1edbi Google Analytics<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Th\u1ef1c t\u1ebf, Google Analytics l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u00e1p \u1ee9ng cho nhi\u1ec1u m\u1ee5c \u0111\u00edch v\u00e0 m\u00f4 h\u00ecnh th\u1ed1ng k\u00ea b\u00e1o c\u00e1o website, b\u00e0i vi\u1ebft n\u00e0y s\u1ebd gi\u1edbi thi\u1ec7u v\u1edbi b\u1ea1n 4 lo\u1ea1i b\u00e1o c\u00e1o ph\u1ed5 bi\u1ebfn nh\u1ea5t m\u00e0 c\u00e1c website d\u00f9ng.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56867"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=56867"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56867\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=56867"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=56867"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=56867"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}