{"id":56872,"date":"2023-12-20T20:02:50","date_gmt":"2023-12-20T13:02:50","guid":{"rendered":"https:\/\/masterskills.org\/blog\/cach-chen-lien-ket-trong-bai-viet-cho-ket-qua-tot-nhat.html"},"modified":"2023-12-20T20:02:50","modified_gmt":"2023-12-20T13:02:50","slug":"cach-chen-lien-ket-trong-bai-viet-cho-ket-qua-tot-nhat","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/cach-chen-lien-ket-trong-bai-viet-cho-ket-qua-tot-nhat.html","title":{"rendered":"C\u00e1ch ch\u00e8n li\u00ean k\u1ebft trong b\u00e0i vi\u1ebft cho k\u1ebft qu\u1ea3 t\u1ed1t nh\u1ea5t"},"content":{"rendered":"
Ch\u00e8n li\u00ean k\u1ebft trong n\u1ed9i dung kh\u00f4ng nh\u1eefng gi\u00fap c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi \u0111\u1ecdc m\u00e0 c\u00f2n gi\u00fap \u00edch cho website c\u1ee7a b\u1ea1n r\u1ea5t nhi\u1ec1u. M\u1eb7c d\u00f9 ph\u1ea3i \u0111\u00e1nh \u0111\u1ed5i kh\u00f4ng \u00edt th\u1eddi gian cho vi\u1ec7c n\u00e0y, tuy nhi\u00ean n\u00f3 r\u1ea5t x\u1ee9ng \u0111\u00e1ng v\u1edbi c\u00f4ng s\u1ee9c b\u1ea1n b\u1ecf ra. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd bao g\u1ed3m nh\u1eefng n\u1ed9i dung d\u01b0\u1edbi \u0111\u00e2y:<\/p>\n

\u2022\u00a0\u00a0 \u00a0Li\u00ean k\u1ebft trong v\u00e0 li\u00ean k\u1ebft ngo\u00e0i
\n\u2022\u00a0\u00a0 \u00a03 gi\u00e1 tr\u1ecb quan tr\u1ecdng trong qu\u00e1 tr\u00ecnh ch\u00e8n li\u00ean k\u1ebft
\n\u2022\u00a0\u00a0 \u00a05 ph\u01b0\u01a1ng ph\u00e1p ch\u00e8n li\u00ean k\u1ebft t\u1ed1i \u01b0u nh\u1ea5t<\/p>\n

\"link<\/p>\n

\u0110\u1ec3 c\u00f3 m\u1ed9t web t\u1ed1t, c\u1ea7n t\u1ea1o s\u1ef1 li\u00ean k\u1ebft ch\u00e9o gi\u1eefa c\u00e1c b\u00e0i vi\u1ebft.<\/p>\n<\/div>\n

Nh\u01b0 b\u1ea1n \u0111\u00e3 bi\u1ebft, c\u00f3 2 lo\u1ea1i li\u00ean k\u1ebft m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 ch\u00e8n trong 1 b\u00e0i vi\u1ebft, \u0111\u00f3 l\u00e0:<\/strong><\/p>\n

1) Li\u00ean k\u1ebft trong, c\u00f3 nhi\u1ec7m v\u1ee5 \u0111i\u1ec1u h\u01b0\u1edbng cho website:
\n\u2022\u00a0\u00a0 \u00a0Li\u00ean k\u1ebft t\u1edbi m\u1ed9t ch\u1ee7 \u0111\u1ec1 kh\u00e1c c\u00f9ng n\u1ed9i dung
\n\u2022\u00a0\u00a0 \u00a0Trang About ho\u1eb7c trang D\u1ecbch v\u1ee5 s\u1ea3n ph\u1ea9m
\n\u2022\u00a0\u00a0 \u00a0Trang Li\u00ean h\u1ec7
\n\u2022\u00a0\u00a0 \u00a0Trang \u0111\u00edch bao g\u1ed3m s\u1ef1 ki\u1ec7n g\u00ec \u0111\u00f3<\/p>\n

2) Li\u00ean k\u1ebft ngo\u00e0i t\u1edbi c\u00e1c website kh\u00e1c, ch\u1eb3ng h\u1ea1n:
\n\u2022\u00a0\u00a0 \u00a0T\u1edbi 1 website kh\u00e1c c\u00f3 n\u1ed9i dung t\u01b0\u01a1ng t\u1ef1 website c\u1ee7a b\u1ea1n
\n\u2022\u00a0\u00a0 \u00a0T\u1edbi 1 website kh\u00e1c c\u00f3 n\u1ed9i dung li\u00ean quan v\u1edbi b\u00e0i vi\u1ebft hi\u1ec7n t\u1ea1i
\n\u2022\u00a0\u00a0 \u00a0T\u1edbi website c\u00f3 th\u1ec3 \u0111\u1ecbnh ngh\u0129a ho\u1eb7c gi\u1ea3i th\u00edch anchor text b\u1ea1n s\u1eed d\u1ee5ng
\n\u2022\u00a0\u00a0 \u00a0T\u1edbi c\u00e1c trang h\u01b0\u1edbng d\u1eabn, d\u1ecbch v\u1ee5 s\u1ea3n ph\u1ea9m li\u00ean quan t\u1edbi b\u00e0i vi\u1ebft<\/p>\n

3 gi\u00e1 tr\u1ecb quan tr\u1ecdng trong qu\u00e1 tr\u00ecnh ch\u00e8n li\u00ean k\u1ebft<\/strong><\/p>\n

Ch\u1ecdn anchor text c\u00f3 \u00fd ngh\u0129a:<\/em><\/span>
\nAnchor text l\u00e0 t\u1eeb ho\u1eb7c c\u1ee5m t\u1eeb m\u00e0 ng\u01b0\u1eddi d\u00f9ng s\u1ebd click tr\u01b0\u1edbc khi t\u1edbi \u0111\u01b0\u1ee3c li\u00ean k\u1ebft ch\u00e8n b\u00ean trong. N\u00f3 th\u01b0\u1eddng l\u00e0 1 t\u1eadp h\u1ee3p c\u1ee7a v\u0103n b\u1ea3n c\u00f3 m\u00e0u xanh\/g\u1ea1ch ch\u00e2n t\u00f9y thu\u1ed9c v\u00e0o thi\u1ebft k\u1ebf c\u1ee7a t\u1eebng website. Khi anchor text \u0111\u01b0\u1ee3c ng\u01b0\u1eddi \u0111\u1ecdc click, n\u00f3 s\u1ebd ti\u1ebfp t\u1ee5c \u0111\u1ed5i m\u00e0u 1 l\u1ea7n n\u1eefa \u0111\u1ec3 ph\u00e2n bi\u1ec7t gi\u1eefa li\u00ean k\u1ebft \u0111\u00e3 click v\u00e0 ch\u01b0a click.<\/p>\n

V\u1eady nh\u01b0 n\u00e0o l\u00e0 1 anchor text c\u00f3 \u00fd ngh\u0129a? V\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ea1o ra nh\u1eefng anchor text c\u00f3 \u00fd ngh\u0129a?<\/p>\n

N\u1ebfu l\u00e0 m\u1ed9t SEOer ho\u1eb7c m\u1ed9t Webmaster, ch\u1eafc h\u1eb3n b\u1ea1n ph\u1ea3i bi\u1ebft \u00fd ngh\u0129a c\u1ee7a 1 anchor text. Theo \u0111\u00f3, n\u00f3 ph\u1ea3i bao g\u1ed3m 2 y\u1ebfu t\u1ed1 sau:<\/p>\n

T\u1ef1 nhi\u00ean: B\u1ea1n ph\u1ea3i bi\u1ebft r\u1eb1ng m\u00ecnh \u0111ang vi\u1ebft cho \u0111\u1ed9c gi\u1ea3 ch\u1ee9 kh\u00f4ng ph\u1ea3i cho c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. Th\u1ebf n\u00ean, anchor text ph\u1ea3i l\u00e0 nh\u1eefng c\u1ee5m t\u1eeb t\u1ef1 nhi\u00ean, t\u01b0\u01a1ng t\u1ef1 nh\u01b0 v\u0103n b\u1ea3n ch\u00fang ta s\u1eed d\u1ee5ng th\u01b0\u1eddng ng\u00e0y v\u1eady. N\u1ebfu c\u1ed1 t\u00ecnh s\u1eed d\u1ee5ng anchor text kh\u00f4ng c\u00f3 ngh\u0129a ho\u1eb7c t\u1ed1i ngh\u0129a, c\u1ed1t l\u00e0 \u0111\u1ec3 b\u1ed9 m\u00e1y t\u00ecm ki\u1ebfm nh\u1eadn ra t\u1eeb kh\u00f3a, \u0111\u00f3 l\u00e0 khi b\u1ea1n \u0111ang g\u00e2y phi\u1ec1n nhi\u1ec5u cho ng\u01b0\u1eddi \u0111\u1ecdc v\u00e0 \u00e1p d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p SEO c\u1ee7a nhi\u1ec1u n\u0103m tr\u01b0\u1edbc r\u1ed3i \u0111\u00f3.<\/p>\n

\u0110a d\u1ea1ng: M\u1ed9t anchor text c\u00f3 \u00fd ngh\u0129a ph\u1ea3i mang theo m\u00ecnh t\u00ednh \u0111a d\u1ea1ng. V\u1eady nh\u01b0 th\u1ebf n\u00e0o l\u00e0 anchor text \u0111a d\u1ea1ng? \u0110\u00f3 l\u00e0 khi b\u1ea1n kh\u00f4ng l\u1eb7p \u0111i l\u1eb7p l\u1ea1i 1 c\u1ee5m v\u0103n b\u1ea3n c\u1ed1 \u0111\u1ecbnh, ch\u1eb3ng h\u1ea1n n\u1ebfu mu\u1ed1n li\u00ean k\u1ebft t\u1eeb kh\u00f3a \u201cmarketing online\u201d, b\u1ea1n c\u00f3 th\u1ec3 thay \u0111\u1ed5i th\u00e0nh \u201cph\u01b0\u01a1ng ph\u00e1p marketing online\u201d, \u201cmarketing online hi\u1ec7u qu\u1ea3\u201d, ho\u1eb7c ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 \u201c\u0111\u1ecdc ti\u1ebfp\u201d ho\u1eb7c \u201cxem th\u00eam\u201d.<\/p>\n

C\u00f3 \u0111o\u1ea1n mi\u00eau t\u1ea3 title text<\/em><\/span>:
\nTitle text l\u00e0 \u0111o\u1ea1n v\u0103n b\u1ea3n m\u00e0 ng\u01b0\u1eddi \u0111\u1ecdc s\u1ebd nh\u00ecn th\u1ea5y khi tr\u1ecf chu\u1ed9t v\u00e0o anchor text. N\u1ebfu kh\u00f4ng nh\u1eadp mi\u00eau t\u1ea3 cho title text th\u00ec \u0111\u01b0\u1eddng d\u1eabn URL s\u1ebd hi\u1ec3n th\u1ecb thay th\u1ebf. Th\u1ebf n\u00ean, b\u1ea1n c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 click b\u1eb1ng c\u00e1ch nh\u1eadp mi\u00eau t\u1ea3 cho title text.
\nCh\u1eb3ng h\u1ea1n nh\u01b0 \u0111o\u1ea1n m\u00f4 t\u1ea3 \u201cclick v\u00e0o \u0111\u1ec3 bi\u1ebft ph\u01b0\u01a1ng ph\u00e1p marketing online hi\u1ec7u qu\u1ea3 nh\u1ea5t\u201d s\u1ebd \u0111em l\u1ea1i nhi\u1ec1u click h\u01a1n m\u1ed9t URL d\u00e0i ngo\u1eb1ng kh\u00f4ng \u0111em l\u1ea1i nhi\u1ec1u k\u1ebft n\u1ed1i t\u1edbi ng\u01b0\u1eddi \u0111\u1ecdc.<\/p>\n

C\u00e1c t\u00f9y ch\u1ecdn \u0111\u00edch<\/span><\/em>:
\nNh\u00e2n t\u1ed1 cu\u1ed1i c\u00f9ng trong vi\u1ec7c ch\u00e8n li\u00ean k\u1ebft \u0111\u00f3 l\u00e0 t\u00f9y ch\u1ecdn \u0111\u00edch. \u0110\u00e2y l\u00e0 ph\u01b0\u01a1ng th\u1ee9c m\u00e0 ng\u01b0\u1eddi \u0111\u1ecdc s\u1ebd b\u1eaft g\u1eb7p khi m\u1edf li\u00ean k\u1ebft. C\u00f3 kho\u1ea3ng 5 \u2013 7 t\u00f9y ch\u1ecdn \u0111\u1ec3 b\u1ea1n \u00e1p d\u1ee5ng, ch\u1eb3ng h\u1ea1n nh\u01b0 same window \u2013 m\u1edf li\u00ean k\u1ebft t\u1ea1i c\u1eeda s\u1ed5 hi\u1ec7n t\u1ea1i, new tab \u2013 m\u1edf li\u00ean k\u1ebft t\u1ea1i tab m\u1edbi, ho\u1eb7c new window \u2013 m\u1edf li\u00ean k\u1ebft t\u1ea1i c\u1eeda s\u1ed5 m\u1edbi.<\/p>\n

Do hi\u1ec7n t\u1ea1i ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec1u s\u1eed d\u1ee5ng nh\u1eefng tr\u00ecnh duy\u1ec7t \u0111\u1eddi m\u1edbi nh\u1ea5t v\u1edbi nhi\u1ec1u tab theo k\u00e8m, th\u1ebf n\u00ean t\u00f9y ch\u1ecdn \u0111\u00edch new tab lu\u00f4n l\u00e0 s\u1ef1 l\u1ef1a ch\u1ecdn h\u00e0ng \u0111\u1ea7u c\u1ee7a ng\u01b0\u1eddi ch\u00e8n li\u00ean k\u1ebft.<\/p>\n

5 ph\u01b0\u01a1ng ph\u00e1p ch\u00e8n li\u00ean k\u1ebft t\u1ed1i \u01b0u nh\u1ea5t<\/strong>
Bao g\u1ed3m c\u1ea3 li\u00ean k\u1ebft trong v\u00e0 li\u00ean k\u1ebft ngo\u00e0i<\/em><\/span>: Li\u00ean k\u1ebft trong c\u00f3 t\u00e1c d\u1ee5ng b\u1ed5 sung th\u00f4ng tin h\u1eefu \u00edch cho ng\u01b0\u1eddi \u0111\u1ecdc, t\u0103ng th\u1eddi gian on-site, v\u00e0 t\u1ed1i \u01b0u th\u1ee9 h\u1ea1ng t\u00ecm ki\u1ebfm. C\u00f2n li\u00ean k\u1ebft ngo\u00e0i gi\u00fap b\u1ea1n t\u0103ng gi\u00e1 tr\u1ecb k\u1ebft n\u1ed1i t\u1edbi c\u00e1c chuy\u00ean gia ho\u1eb7c nh\u1eefng ngu\u1ed3n uy t\u00edn b\u00ean ngo\u00e0i.<\/p>\n

H\u1ea1n ch\u1ebf s\u1ed1 l\u01b0\u1ee3ng li\u00ean k\u1ebft<\/em><\/span>: Kh\u00f4ng c\u00f3 1 quy \u0111\u1ecbnh r\u00f5 r\u00e0ng n\u00e0o v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng c\u1ee7a li\u00ean k\u1ebft trong 1 b\u00e0i vi\u1ebft c\u1ea3. Tuy nhi\u00ean theo c\u00e1c chuy\u00ean gia th\u00ec ch\u1ec9 n\u00ean c\u00f3 kho\u1ea3ng 6 li\u00ean k\u1ebft trong b\u00e0i vi\u1ebft 1000 t\u1eeb. Qu\u00e1 nhi\u1ec1u li\u00ean k\u1ebft trong 1 b\u00e0i vi\u1ebft s\u1ebd khi\u1ebfn \u0111\u1ed9c gi\u1ea3 l\u1eabn l\u1ed9n v\u00e0 ng\u1edd v\u1ef1c v\u1ec1 m\u1ee9c \u0111\u1ed9 ch\u00ednh x\u00e1c c\u1ee7a li\u00ean k\u1ebft.<\/p>\n

V\u1ecb tr\u00ed ch\u00e8n li\u00ean k\u1ebft<\/em><\/span>: Li\u00ean k\u1ebft n\u1eb1m \u1edf v\u1ecb tr\u00ed \u0111\u1ea7u b\u00e0i vi\u1ebft s\u1ebd thu h\u00fat \u0111\u01b0\u1ee3c nhi\u1ec1u ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi \u0111\u1ecdc c\u0169ng nh\u01b0 c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. Ngo\u00e0i ra c\u00e1c chuy\u00ean gia SEO t\u1eeb Moz c\u0169ng cho bi\u1ebft, c\u00e1c li\u00ean k\u1ebft cu\u1ed1i \u0111\u01b0\u1eddng d\u1eabn c\u0169ng t\u0103ng t\u1ef7 l\u1ec7 click cho b\u00e0i vi\u1ebft.<\/p>\n

Gi\u00e1m s\u00e1t li\u00ean k\u1ebft<\/em><\/span>: C\u00e1c li\u00ean k\u1ebft l\u1ed7i, h\u1ecfng ch\u1eafc ch\u1eafn s\u1ebd khi\u1ebfn cho tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi \u0111\u1ecdc tr\u00ean site gi\u1ea3m \u0111\u00e1ng k\u1ec3. Th\u1ebf n\u00ean, b\u1ea1n c\u1ea7n ph\u1ea3i th\u01b0\u1eddng xuy\u00ean gi\u00e1m s\u00e1t li\u00ean k\u1ebft tr\u00ean website \u0111\u1ec3 lo\u1ea1i b\u1ecf ho\u1eb7c s\u1eeda ch\u1eefa nh\u1eefng li\u00ean k\u1ebft l\u1ed7i, h\u1ecfng. Hai c\u00f4ng c\u1ee5 t\u1ed1t nh\u1ea5t d\u00e0nh cho vi\u1ec7c n\u00e0y l\u00e0 Xenu\u2019s Link Sleuth v\u00e0 Screaming Frog SEO Spider. C\u1ea3 2 c\u00f4ng c\u1ee5 n\u00e0y \u0111\u1ec1u mi\u1ec5n ph\u00ed v\u00e0 cho hi\u1ec7u qu\u1ea3 cao trong qu\u00e1 tr\u00ecnh s\u1eed d\u1ee5ng.<\/p>\n

Li\u00ean k\u1ebft ph\u1ea3i n\u1ed5i b\u1eadt<\/em><\/span>: Tr\u00e1nh s\u1eed d\u1ee5ng t\u1eeb g\u1ea1ch ch\u00e2n v\u00e0 t\u00f4 m\u00e0u cho font ch\u1eef. B\u1edfi nh\u01b0 v\u1eady li\u00ean k\u1ebft c\u1ee7a b\u1ea1n s\u1ebd k\u00e9m n\u1ed5i b\u1eadt trong m\u1eaft \u0111\u1ed9c gi\u1ea3. Thay v\u00e0o \u0111\u00f3, h\u00e3y gi\u1eef cho n\u1ed9i dung b\u00e0i vi\u1ebft \u201cclassic\u201d \u0111\u1ec3 ng\u01b0\u1eddi \u0111\u1ecdc c\u00f3 th\u1ec3 bi\u1ebft \u0111\u00e2u l\u00e0 v\u0103n b\u1ea3n, v\u00e0 \u0111\u00e2u l\u00e0 anchor text ch\u1ee9a \u0111\u01b0\u1eddng d\u1eabn t\u1edbi li\u00ean k\u1ebft h\u1ecd c\u1ea7n t\u00ecm.<\/p>\n

B\u00e0i vi\u1ebft li\u00ean quan: 5 ph\u01b0\u01a1ng ph\u00e1p \u0111\u1eb7t ti\u00eau \u0111\u1ec1 gi\u00fap c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 click<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

\u2022\u00a0\u00a0 \u00a0Li\u00ean k\u1ebft trong v\u00e0 li\u00ean k\u1ebft ngo\u00e0i
\n\u2022\u00a0\u00a0 \u00a03 gi\u00e1 tr\u1ecb quan tr\u1ecdng trong qu\u00e1 tr\u00ecnh ch\u00e8n li\u00ean k\u1ebft
\n\u2022\u00a0\u00a0 \u00a05 ph\u01b0\u01a1ng ph\u00e1p ch\u00e8n li\u00ean k\u1ebft t\u1ed1i \u01b0u nh\u1ea5t<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56872"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=56872"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56872\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=56872"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=56872"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=56872"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}