{"id":56881,"date":"2023-12-20T20:06:02","date_gmt":"2023-12-20T13:06:02","guid":{"rendered":"https:\/\/masterskills.org\/blog\/cach-theo-doi-thong-ke-chien-dich-marketing-voi-google-analytics.html"},"modified":"2023-12-20T20:06:02","modified_gmt":"2023-12-20T13:06:02","slug":"cach-theo-doi-thong-ke-chien-dich-marketing-voi-google-analytics","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/cach-theo-doi-thong-ke-chien-dich-marketing-voi-google-analytics.html","title":{"rendered":"C\u00e1ch theo d\u00f5i th\u1ed1ng k\u00ea chi\u1ebfn d\u1ecbch Marketing v\u1edbi Google Analytics"},"content":{"rendered":"
Th\u1ed1ng k\u00ea l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 b\u1ea1n \u0111\u00e1nh gi\u00e1 c\u00e1c chi\u1ebfn d\u1ecbch Online marketing. N\u00f3 gi\u00fap b\u1ea1n bi\u1ebft \u0111\u01b0\u1ee3c \u0111\u00e2u l\u00e0 chi\u1ebfn d\u1ecbch hi\u1ec7u qu\u1ea3, \u0111\u00e2u l\u00e0 chi\u1ebfn d\u1ecbch c\u1ea7n t\u0103ng c\u01b0\u1eddng ho\u1eb7c h\u1ea1n ch\u1ebf l\u1ea1i\u2026 N\u1ebfu nh\u01b0 b\u1ea1n mua qu\u1ea3ng c\u00e1o c\u1ee7a Google Adwords, th\u00ec vi\u1ec7c th\u1ed1ng k\u00ea c\u00f3 l\u1ebd \u0111\u01a1n gi\u1ea3n v\u00ec n\u00f3 \u0111\u00e3 c\u00f3 s\u1eb5n trong Google Analytics, nh\u01b0ng n\u1ebfu b\u1ea1n c\u00f3 nh\u1eefng chi\u1ebfn d\u1ecbch nh\u01b0 mua qu\u1ea3ng c\u00e1o c\u1ee7a nh\u1eefng b\u00ean kh\u00e1c ( ngo\u00e0i adword ), l\u00e0m Marketing tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i hay l\u00e0 email marketing th\u00ec vi\u1ec7c \u0111\u01b0a d\u1eef li\u1ec7u th\u1ed1ng k\u00ea v\u00e0o Google Analytics c\u0169ng r\u1ea5t d\u1ec5 d\u00e0ng. H\u01b0\u1edbng d\u1eabn sau \u0111\u00e2y s\u1ebd gi\u00fap b\u1ea1n \u0111i\u1ec1u \u0111\u00f3.<\/p>\n

Tr\u01b0\u1edbc h\u1ebft b\u1ea1n c\u1ea7n ph\u1ea3i \u0111\u1eb7t t\u00ean chi\u1ebfn d\u1ecbch r\u00f5 r\u00e0ng v\u00ed d\u1ee5 nh\u01b0 \u201cQu\u1ea3ng c\u00e1o Facebook\u201d. C\u0169ng nh\u01b0 trong k\u1ebf ho\u1ea1ch c\u1ee7a b\u1ea1n, t\u00ean chi\u1ebfn d\u1ecbch ph\u1ea3i r\u00f5 r\u00e0ng v\u00e0 kh\u00f4ng ng\u00e2y nh\u1ea7m l\u1eabn v\u1edbi c\u00e1ch chi\u1ebfn d\u1ecbch kh\u00e1c<\/em>.<\/p>\n

D\u00f9ng c\u00f4ng c\u1ee5 Google\u2019s URL Builder \u0111\u1ec3 t\u1ea1o c\u00e1c tham s\u1ed1 cho trang \u0111\u00edch. V\u00ed d\u1ee5:
\n\u2013 Url \u0111\u00edch c\u1ee7a b\u1ea1n: http:\/\/domain.com\/page.html
\n\u2013 T\u00ean chi\u1ebfn d\u1ecbch l\u00e0: Qu\u1ea3ng c\u00e1o Facebook
\n\u2013 Lo\u1ea1i chi\u1ebfn d\u1ecbch: CPC ( tr\u1ea3 ph\u00ed theo click )
\n\u2013 Ngu\u1ed3n chi\u1ebfn d\u1ecbch: Facebook<\/p>\n

\"url_builder\"<\/p>\n

Google\u2019s URL Builder \u0111\u1ec3 t\u1ea1o c\u00e1c tham s\u1ed1 cho trang \u0111\u00edch<\/p>\n<\/div>\n

K\u1ebft qu\u1ea3 \u0111\u01b0\u1eddng d\u1eabn c\u1ee7a chi\u1ebfn d\u1ecbch nh\u01b0 b\u00ean d\u01b0\u1edbi, h\u00e3y nh\u1edb s\u1eed d\u1ee5ng n\u00f3 cho to\u00e0n b\u1ed9 chi\u1ebfn d\u1ecbch.<\/p>\n

\n

http:\/\/domain.com\/page.html?utm_source=facebook&utm_medium=cpc&utm_campaign=Quang_cao_facebook<\/p>\n<\/blockquote>\n

C\u00e1ch \u0111\u1ecdc th\u1ed1ng k\u00ea c\u1ee7a chi\u1ebfn d\u1ecbch<\/em><\/p>\n

Login v\u00e0o Google Analytics c\u1ee7a b\u1ea1n, ch\u1ecdn m\u1ee5c S\u1ee9c thu h\u00fat >> Chi\u1ebfn d\u1ecbch<\/strong><\/em> . T\u1ea5t c\u1ea3 c\u00e1c chi\u1ebfn d\u1ecbch Marketing c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c th\u1ed1ng k\u00ea t\u1ea1i \u0111\u00e2y. T\u1eeb s\u1ed1 li\u1ec7u n\u00e0y, s\u1ebd gi\u00fap b\u1ea1n \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 \u0111\u1ea7u t\u01b0, t\u00ednh to\u00e1n chi ph\u00ed v\u00e0 c\u00f3 chi\u1ebfn l\u01b0\u1ee3c cho Online Marketing ti\u1ebfp theo.<\/p>\n

\"quang_cao_facebook\"<\/p>\n

\u0110\u1ecdc th\u1ed1ng k\u00ea chi\u1ebfn d\u1ecbch t\u1eeb Google Analytics<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Tr\u01b0\u1edbc h\u1ebft b\u1ea1n c\u1ea7n ph\u1ea3i \u0111\u1eb7t t\u00ean chi\u1ebfn d\u1ecbch r\u00f5 r\u00e0ng v\u00ed d\u1ee5 nh\u01b0 \u201cQu\u1ea3ng c\u00e1o Facebook\u201d. C\u0169ng nh\u01b0 trong k\u1ebf ho\u1ea1ch c\u1ee7a b\u1ea1n, t\u00ean chi\u1ebfn d\u1ecbch ph\u1ea3i r\u00f5 r\u00e0ng v\u00e0 kh\u00f4ng ng\u00e2y nh\u1ea7m l\u1eabn v\u1edbi c\u00e1ch chi\u1ebfn d\u1ecbch kh\u00e1c<\/em>.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56881"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=56881"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56881\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=56881"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=56881"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=56881"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}