{"id":56896,"date":"2023-12-20T20:10:39","date_gmt":"2023-12-20T13:10:39","guid":{"rendered":"https:\/\/masterskills.org\/blog\/cac-phuong-phap-seo-giup-toi-uu-ty-le-chuyen-doi-cro.html"},"modified":"2023-12-20T20:10:39","modified_gmt":"2023-12-20T13:10:39","slug":"cac-phuong-phap-seo-giup-toi-uu-ty-le-chuyen-doi-cro","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/cac-phuong-phap-seo-giup-toi-uu-ty-le-chuyen-doi-cro.html","title":{"rendered":"C\u00e1c ph\u01b0\u01a1ng ph\u00e1p SEO gi\u00fap t\u1ed1i \u01b0u t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (CRO)"},"content":{"rendered":"<div id=\"test\">\n<p style=\"text-align: justify\">SEO \u0111\u01a1n gi\u1ea3n l\u00e0 c\u00f4ng vi\u1ec7c l\u00f4i k\u00e9o kh\u00e1ch h\u00e0ng t\u1eeb c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. Tr\u00ean th\u1ef1c t\u1ebf, SEO c\u0169ng l\u00e0 m\u1ed9t lo\u1ea1i h\u00ecnh marketing, c\u00f3 \u0111i\u1ec1u n\u00f3 th\u01b0\u1eddng xuy\u00ean thay \u0111\u1ed5i sau m\u1ed7i l\u1ea7n c\u1eadp nh\u1eadt thu\u1eadt to\u00e1n c\u1ee7a c\u00e1c b\u1ed9 m\u00e1y t\u00ecm ki\u1ebfm, m\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 Google.<\/p>\n<p>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 s\u00e1ng t\u1ea1o n\u1ed9i dung chu\u1ea9n SEO<\/p>\n<p style=\"text-align: justify\">Nh\u01b0ng SEO th\u00ec li\u00ean quan g\u00ec \u0111\u1ebfn t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i CRO? Tr\u00ean th\u1ef1c t\u1ebf 2 y\u1ebfu t\u1ed1 n\u00e0y li\u00ean quan \u0111\u1ebfn nhau kh\u00e1 ch\u1eb7t ch\u1ebd, th\u1eadm ch\u00ed ngay c\u1ea3 nh\u1eefng nguy\u00ean l\u00fd SEO c\u01a1 b\u1ea3n nh\u1ea5t c\u0169ng c\u00f3 li\u00ean quan \u0111\u1ebfn CRO. N\u1ebfu ch\u01b0a h\u00ecnh dung ra, b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o nh\u1eefng y\u1ebfu t\u1ed1 d\u01b0\u1edbi \u0111\u00e2y:<br \/>\n\u2022\u00a0\u00a0 \u00a0C\u1ea3 2 \u0111\u1ec1u \u0111em l\u1ea1i nh\u1eefng kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng lai khi truy c\u1eadp website.<br \/>\n\u2022\u00a0\u00a0 \u00a0C\u1ea3 2 \u0111\u1ec1u khao kh\u00e1t t\u00ecm ki\u1ebfm nh\u1eefng visitor ch\u1ea5t l\u01b0\u1ee3ng.<br \/>\n\u2022\u00a0\u00a0 \u00a0M\u1ee5c \u0111\u00edch c\u1ee7a c\u1ea3 2 l\u00e0 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 hi\u1ec7u su\u1ea5t c\u1ee7a website.<br \/>\n\u2022\u00a0\u00a0 \u00a0C\u1ea3 2 \u0111\u1ec1u \u0111\u00e1ng tin c\u1eady d\u1ef1a tr\u00ean s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea v\u00e0 c\u00e1c ph\u00e2n t\u00edch t\u1eeb website.<\/p>\n<div id=\"attachment_870\" style=\"width: 395px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-870\" title=\"SEO and CRO\" alt=\"index\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2023\/12\/index2.jpg\" width=\"385\" height=\"193\"><\/p>\n<p class=\"wp-caption-text\">K\u1ebft h\u1ee3p t\u1ed1i \u01b0u SEO v\u00e0 CRO \u0111\u1ec3 \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao h\u01a1n<\/p>\n<\/div>\n<p style=\"text-align: justify\">Th\u1ebf n\u00ean, khi k\u1ebft h\u1ee3p 2 y\u1ebfu t\u1ed1 SEO v\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, ch\u00fang ta c\u00f3 th\u1ec3 ph\u00e1t huy t\u1ed1i \u0111a tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u1edbi website. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p SEO gi\u00fap t\u1ed1i \u01b0u t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i CRO.<\/p>\n<p style=\"text-align: justify\"><strong>1. Nghi\u00ean c\u1ee9u bao qu\u00e1t<\/strong><br \/>\nNghi\u00ean c\u1ee9u l\u00e0 c\u00f4ng vi\u1ec7c h\u1ebft s\u1ee9c quan tr\u1ecdng, v\u00e0 l\u00e0 y\u1ebfu t\u1ed1 ti\u00eau t\u1ed1n nhi\u1ec1u ch\u1ea5t x\u00e1m, kh\u00f4ng k\u1ec3 \u0111\u00f3 l\u00e0 SEO hay CRO. M\u1ed9t nghi\u00ean c\u1ee9u SEO \u0111\u1ea7y \u0111\u1ee7 s\u1ebd c\u00f3 l\u1ee3i cho t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i. B\u1ea1n kh\u00f4ng nh\u1eefng ch\u1ec9 t\u00ecm ki\u1ebfm nh\u1eefng th\u1ecb tr\u01b0\u1eddng ti\u1ec1m n\u0103ng hay nh\u1eefng t\u1eeb kh\u00f3a \u201cd\u1ed3i d\u00e0o\u201d, m\u00e0 c\u00f2n ph\u1ea3i t\u00ecm hi\u1ec3u c\u1ea3 \u00fd ngh\u0129a c\u1ee7a kh\u00e1ch h\u00e0ng n\u1eefa.<br \/>\nM\u1ed9t khi c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng ph\u00e2n t\u00edch ch\u00ednh x\u00e1c v\u1ec1 c\u00e1c nghi\u00ean c\u1ee9u, b\u1ea1n c\u00f3 th\u1ec3 h\u00e0i l\u00f2ng v\u00ec c\u00f4ng vi\u1ec7c c\u1ee7a b\u1ea1n ch\u1eafc ch\u1eafn \u0111\u00e3 th\u00e0nh c\u00f4ng tr\u00ean 30% r\u1ed3i.<\/p>\n<p style=\"text-align: justify\"><strong>2. T\u1eadp trung v\u00e0o ti\u00eau \u0111\u1ec1<\/strong><br \/>\nH\u00e3y c\u1ea3i thi\u1ec7n ti\u00eau \u0111\u1ec1 b\u1eb1ng nh\u1eefng m\u1ec7nh \u0111\u1ec1 r\u00f5 r\u00e0ng, b\u1eaft m\u1eaft, v\u00e0 g\u00e2y k\u00edch th\u00edch cho ng\u01b0\u1eddi \u0111\u1ecdc. T\u1ea5t nhi\u00ean \u0111\u1eebng qu\u00ean \u0111\u1eb7t t\u1eeb kh\u00f3a v\u00e0o ti\u00eau \u0111\u1ec1 \u0111\u1ec3 vi\u1ec7c t\u00ecm ki\u1ebfm tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n.<br \/>\nTheo \u0111\u00f3, ti\u00eau \u0111\u1ec1 l\u00e0 y\u1ebfu t\u1ed1 \u0111\u1ea7u ti\u00ean m\u00e0 \u0111\u1ed9c gi\u1ea3 b\u1eaft g\u1eb7p tr\u01b0\u1edbc khi ti\u1ebfp c\u1eadn v\u1edbi n\u1ed9i dung. \u0110\u00f4i khi, ch\u1ec9 m\u1ed9t ti\u00eau \u0111\u1ec1 thay \u0111\u1ed5i c\u0169ng k\u00e9o theo vi\u1ec7c t\u0103ng ho\u1eb7c gi\u1ea3m t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i CRO cho website c\u1ee7a b\u1ea1n.<\/p>\n<div id=\"attachment_871\" style=\"width: 282px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-871\" title=\"SEO title\" alt=\"images\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2023\/12\/images8.jpg\" width=\"272\" height=\"272\"><\/p>\n<p class=\"wp-caption-text\">T\u1eadp trung c\u1ea3i thi\u1ec7n SEO title<\/p>\n<\/div>\n<p style=\"text-align: justify\"><strong>3. T\u1ed1i \u01b0u n\u1ed9i dung<\/strong><br \/>\nH\u00e3y s\u1eed d\u1ee5ng nh\u1eefng t\u1eeb kh\u00f3a theo c\u00e1ch t\u1ef1 nhi\u00ean nh\u1ea5t c\u00f3 th\u1ec3. Li\u00ean k\u1ebft l\u1ee3i \u00edch c\u1ee7a website v\u1edbi n\u1ed9i dung theo h\u01b0\u1edbng \u0111\u01a1n gi\u1ea3n nh\u1ea5t v\u00e0 h\u1eefu \u00edch nh\u1ea5t. V\u00e0 \u0111\u1eebng qu\u00ean k\u1ebft n\u1ed1i v\u1edbi \u0111\u1ed9c gi\u1ea3 theo c\u00e1ch th\u00f4ng minh nh\u1ea5t, ch\u1eb3ng h\u1ea1n nh\u01b0 \u0111\u1eb7t c\u00e2u h\u1ecfi v\u00e0 tr\u1ea3 l\u1eddi nh\u1eefng c\u00e2u h\u1ecfi m\u00e0 \u0111\u1ed9c gi\u1ea3 \u0111ang th\u1eafc m\u1eafc. B\u1eb1ng c\u00e1ch n\u00e0y kh\u00f4ng nh\u1eefng n\u1ed9i dung c\u1ee7a b\u1ea1n s\u1ebd SEO th\u00e0nh c\u00f4ng m\u00e0 c\u1ea3 t\u1ef7 l\u1ec7 CRO c\u0169ng \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n \u0111\u00e1ng k\u1ec3.<\/p>\n<p>4 c\u00e1ch t\u1ea1o \u00fd t\u01b0\u1edfng n\u1ed9i dung cho Website<\/p>\n<p style=\"text-align: justify\"><strong>4. C\u1ea3i thi\u1ec7n t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i<\/strong><br \/>\nH\u00e3y tri\u1ec3n khai th\u00eam nhi\u1ec1u h\u00ecnh th\u1ee9c kh\u00e1c nhau cho website, ch\u1eb3ng h\u1ea1n nh\u01b0 th\u00eam \u0111\u00e1nh gi\u00e1, th\u00eam n\u00fat chia s\u1ebb c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i, th\u00eam n\u00fat b\u00ecnh ch\u1ecdn, t\u1ea1o khung b\u00ecnh lu\u1eadn, v.v\u2026 T\u1ea5t nhi\u00ean \u0111\u1eebng qu\u00ean vi\u1ec7c kh\u00edch l\u1ec7 \u0111\u1ed9c gi\u1ea3 b\u00ecnh lu\u1eadn v\u00e0 chia s\u1ebb, vi\u1ec7c n\u00e0y s\u1ebd c\u1ea3i thi\u1ec7n s\u1ef1 t\u01b0\u01a1ng t\u00e1c c\u1ee7a \u0111\u1ed9c gi\u1ea3 \u0111\u00e1ng k\u1ec3 v\u1edbi website. M\u1ed9t khi t\u01b0\u01a1ng t\u00e1c \u0111\u01b0\u1ee3c v\u1edbi kh\u00e1ch h\u00e0ng, ch\u1eafc ch\u1eafn t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i CRO c\u0169ng tr\u1edf n\u00ean m\u1ea1nh m\u1ebd h\u01a1n.<\/p>\n<p style=\"text-align: justify\"><strong>5. C\u1ea3i thi\u1ec7n trang \u0111\u00edch (landing pages)<\/strong><br \/>\nH\u00e3y ph\u00e2n t\u00edch c\u00e1c trang \u0111\u00edch, \u0111\u00e2u l\u00e0 trang ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp nhi\u1ec1u nh\u1ea5t? \u0110\u00e2u l\u00e0 trang ng\u01b0\u1eddi d\u00f9ng d\u1eebng l\u1ea1i l\u00e2u nh\u1ea5t? \u0110\u00e2u l\u00e0 trang khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp t\u1edbi c\u00e1c trang ti\u1ec1m n\u0103ng kh\u00e1c? Khi ph\u00e2n t\u00edch \u0111\u01b0\u1ee3c nh\u1eefng s\u1ed1 li\u1ec7u tr\u00ean, b\u1ea1n s\u1ebd mu\u1ed1n c\u1ea3i thi\u1ec7n trang \u0111\u00edch \u0111\u1ec3 t\u0103ng nh\u1eefng ch\u1ec9 s\u1ed1 c\u1ea7n thi\u1ebft. T\u1ea5t nhi\u00ean n\u1ebfu l\u00e0m \u0111\u01b0\u1ee3c vi\u1ec7c n\u00e0y, b\u1ea1n s\u1ebd c\u1ee7ng c\u1ed1 \u0111\u01b0\u1ee3c kh\u1ea3 n\u0103ng t\u00ecm ki\u1ebfm v\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u1ee7a ng\u01b0\u1eddi d\u00f9ng khi truy c\u1eadp t\u1edbi website.<\/p>\n<div id=\"attachment_872\" style=\"width: 249px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-872\" title=\"Landing page\" alt=\"index\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2023\/12\/index3.jpg\" width=\"239\" height=\"263\"><\/p>\n<p class=\"wp-caption-text\">L\u1ef1a ch\u1ecdn trang \u0111\u00edch ph\u00f9 h\u1ee3p<\/p>\n<\/div>\n<p style=\"text-align: justify\"><strong>6. T\u0103ng t\u1ed1c website<\/strong><br \/>\nM\u1ed9t website t\u1ed1c \u0111\u1ed9 cao kh\u00f4ng nh\u1eefng l\u00e0 ni\u1ec1m m\u01a1 \u01b0\u1edbc c\u1ee7a c\u00e1c webmaster m\u00e0 n\u00f3 c\u00f2n l\u00e0 s\u1ef1 mong m\u1ecfi c\u1ee7a c\u1ea3 ng\u01b0\u1eddi truy c\u1eadp th\u01b0\u1eddng xuy\u00ean. \u0110\u00fang v\u1eady, t\u1ed1c \u0111\u1ed9 website kh\u00f4ng nh\u1eefng t\u00e1c \u0111\u1ed9ng t\u1edbi th\u1ee9 h\u1ea1ng t\u00ecm ki\u1ebfm, m\u00e0 c\u00f2n c\u1ea3i thi\u1ec7n c\u1ea3 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng n\u1eefa. M\u1ed9t khi \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng ph\u1ea3i ch\u1edd \u0111\u1ee3i \u201cm\u00f2n m\u1ecfi\u201d th\u00ec \u0111\u00f3 c\u0169ng l\u00e0 l\u00fac t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i CRO c\u1ee7a b\u1ea1n b\u1ecb gi\u1ea3m thi\u1ec3u \u0111\u00e1ng k\u1ec3.<\/p>\n<p>Kh\u00e1ch h\u00e0ng ng\u00e0y nay: Thi\u1ebfu ki\u00ean nh\u1eabn v\u00e0 ch\u1edd \u0111\u1ee3i<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p style=\"text-align: justify\">SEO \u0111\u01a1n gi\u1ea3n l\u00e0 c\u00f4ng vi\u1ec7c l\u00f4i k\u00e9o kh\u00e1ch h\u00e0ng t\u1eeb c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. Tr\u00ean th\u1ef1c t\u1ebf, SEO c\u0169ng l\u00e0 m\u1ed9t lo\u1ea1i h\u00ecnh marketing, c\u00f3 \u0111i\u1ec1u n\u00f3 th\u01b0\u1eddng xuy\u00ean thay \u0111\u1ed5i sau m\u1ed7i l\u1ea7n c\u1eadp nh\u1eadt thu\u1eadt to\u00e1n c\u1ee7a c\u00e1c b\u1ed9 m\u00e1y t\u00ecm ki\u1ebfm, m\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 Google.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56896"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=56896"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56896\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=56896"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=56896"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=56896"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}