{"id":56909,"date":"2023-12-20T20:14:56","date_gmt":"2023-12-20T13:14:56","guid":{"rendered":"https:\/\/masterskills.org\/blog\/5-cau-truc-noi-dung-hap-dan-giup-cai-thien-so-luong-doc-gia.html"},"modified":"2023-12-20T20:14:56","modified_gmt":"2023-12-20T13:14:56","slug":"5-cau-truc-noi-dung-hap-dan-giup-cai-thien-so-luong-doc-gia","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/5-cau-truc-noi-dung-hap-dan-giup-cai-thien-so-luong-doc-gia.html","title":{"rendered":"5 c\u1ea5u tr\u00fac n\u1ed9i dung h\u1ea5p d\u1eabn gi\u00fap c\u1ea3i thi\u1ec7n s\u1ed1 l\u01b0\u1ee3ng \u0111\u1ed9c gi\u1ea3"},"content":{"rendered":"
\n

S\u1ea3n xu\u1ea5t n\u1ed9i dung r\u1ea5t \u0111\u01a1n gi\u1ea3n, nh\u01b0ng s\u1ea3n xu\u1ea5t n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng th\u00ec ch\u01b0a bao gi\u1edd l\u00e0 c\u00f4ng vi\u1ec7c d\u1ec5 d\u00e0ng c\u1ea3. V\u00ec b\u00ean c\u1ea1nh vi\u1ec7c \u0111\u1ea7u t\u01b0 ch\u1ea5t x\u00e1m, hi\u1ec3u bi\u1ebft, k\u1ef9 n\u0103ng, b\u1ea1n c\u00f2n ph\u1ea3i n\u1eafm \u0111\u01b0\u1ee3c xu h\u01b0\u1edbng c\u1ee7a \u0111\u1ed9c gi\u1ea3 v\u00e0 Internet \u1edf th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i n\u1eefa.<\/p>\n

5 b\u01b0\u1edbc \u0111\u1ec3 th\u1ef1c hi\u1ec7n Marketing n\u1ed9i dung hi\u1ec7u qu\u1ea3<\/p>\n

T\u1ea5t nhi\u00ean n\u1ebfu mu\u1ed1n c\u00f3 1 b\u00e0i vi\u1ebft t\u1ed1t, nh\u1eefng y\u1ebfu t\u1ed1 d\u01b0\u1edbi \u0111\u00e2y kh\u00f4ng bao gi\u1edd l\u00e0 th\u1eeba, n\u1ebfu kh\u00f4ng mu\u1ed1n n\u00f3i l\u00e0 v\u1ec1 m\u1eb7t b\u1ea3n ch\u1ea5t c\u1ea7n ph\u1ea3i c\u00f3:<\/p>\n

\u2022\u00a0\u00a0 \u00a0Ti\u00eau \u0111\u1ec1 lu\u00f4n l\u00e0 y\u1ebfu t\u1ed1 th\u1ea7n k\u1ef3, v\u00e0 l\u00e0 th\u1ee9 s\u1ed1ng c\u00f2n cho n\u1ed9i dung b\u00e0i vi\u1ebft. N\u1ebfu ti\u00eau \u0111\u1ec1u k\u00e9m h\u1ea5p d\u1eabn, kh\u00f4ng ai mu\u1ed1n click v\u00e0o n\u1ed9i dung c\u1ee7a b\u1ea1n c\u1ea3.
\n\u2022\u00a0\u00a0 \u00a0M\u1ed9t c\u00e2u chuy\u1ec7n th\u00fa v\u1ecb lu\u00f4n l\u00e0 c\u00e1ch l\u00f4i k\u00e9o \u0111\u1ed9c gi\u1ea3 c\u1ee7a b\u1ea1n.
\n\u2022\u00a0\u00a0 \u00a0Google Authorship l\u00e0 c\u00e1ch gi\u00fap n\u1ed9i dung c\u1ee7a b\u1ea1n an to\u00e0n nh\u1ea5t
\n\u2022\u00a0\u00a0 \u00a0S\u1ef1 nghi\u00ean c\u1ee9u v\u00e0 m\u1ee9c \u0111\u1ed9 ch\u00ednh x\u00e1c v\u1ec1 n\u1ed9i dung lu\u00f4n gi\u00fap b\u1ea1n v\u01b0\u1ee3t m\u1eb7t c\u00e1c \u0111\u1ed1i th\u1ee7
\n\u2022\u00a0\u00a0 \u00a0\u0110\u1ed9c gi\u1ea3 lu\u00f4n th\u00edch nh\u1eefng n\u1ed9i dung \u201cm\u1edbi m\u1ebb\u201d theo k\u00e8m v\u0103n b\u1ea3n<\/p>\n

\u0110\u00fang v\u1eady, b\u1ea1n c\u1ea7n ph\u1ea3i n\u1eafm \u0111\u01b0\u1ee3c 5 c\u1ea5u tr\u00fac n\u1ed9i dung d\u01b0\u1edbi \u0111\u00e2y n\u1ebfu mu\u1ed1n c\u1ea3i thi\u1ec7n s\u1ed1 l\u01b0\u1ee3ng \u0111\u1ed9c gi\u1ea3 c\u1ee7a m\u00ecnh.<\/p>\n

Ti\u00eau \u0111\u1ec1 lu\u00f4n l\u00e0 y\u1ebfu t\u1ed1 th\u1ea7n k\u1ef3<\/strong>
\nM\u1ed9t ti\u00eau \u0111\u1ec1 t\u1ed1t lu\u00f4n l\u00e0 m\u1ed3i c\u00e2u v\u00f4 c\u00f9ng h\u1ea5p d\u1eabn cho nh\u1eefng ch\u00fa c\u00e1 l\u1edbn l\u00e0 \u0111\u1ed9c gi\u1ea3. V\u00e0 n\u1ebfu nh\u01b0 t\u1eeb kh\u00f3a c\u00f3 theo k\u00e8m ti\u00eau \u0111\u1ec1 th\u00ec m\u1ecdi th\u1ee9 c\u00f2n tr\u1edf n\u00ean tuy\u1ec7t v\u1eddi h\u01a1n. T\u1ea5t nhi\u00ean, b\u1ea1n c\u0169ng kh\u00f4ng n\u00ean l\u1ea1m d\u1ee5ng vi\u1ec7c nh\u1ed3i nh\u00e9t t\u1eeb kh\u00f3a v\u00e0o ti\u00eau \u0111\u1ec1, \u0111\u1ec3 tr\u00e1nh vi\u1ec7c \u0111\u1ed9c gi\u1ea3 b\u1ecf qua n\u1ed9i dung m\u00e0 b\u1ea1n ph\u1ea3i m\u1ea5t h\u00e0ng gi\u1edd \u0111\u1ec3 nghi\u00ean c\u1ee9u v\u00e0 ho\u00e0n t\u1ea5t.<\/p>\n

\"Tieu<\/p>\n

Ti\u00eau \u0111\u1ec1 \u1ea3nh h\u01b0\u1edfng r\u1ea5t l\u1edbn \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh ti\u1ebfp t\u1ee5c theo d\u00f5i n\u1ed9i dung ti\u1ebfp theo hay kh\u00f4ng<\/p>\n<\/div>\n

\u0110o\u1ea1n m\u1edf \u0111\u1ea7u th\u00fa v\u1ecb<\/strong>
\nM\u1ed9t \u0111o\u1ea1n m\u1edf \u0111\u1ea7u th\u00fa v\u1ecb s\u1ebd k\u00edch th\u00edch ng\u01b0\u1eddi \u0111\u1ecdc t\u00f2 m\u00f2 click chu\u1ed9t. \u0110\u00e2y th\u01b0\u1eddng l\u00e0 t\u00f3m l\u01b0\u1ee3c s\u01a1 b\u1ed9 v\u1ec1 n\u1ed9i dung c\u1ee7a b\u00e0i vi\u1ebft, ho\u1eb7c c\u0169ng c\u00f3 th\u1ec3 l\u00e0 \u0111o\u1ea1n v\u0103n b\u1ea3n h\u00e9 l\u1ed9 m\u1ed9t ch\u00fat v\u1ec1 n\u1ed9i dung k\u1ebf ti\u1ebfp. Th\u1eadm ch\u00ed \u1edf b\u00e0i PR, b\u1ea1n ch\u1ec9 c\u00f3 1 c\u00e2u \u0111\u1ea7u ti\u00ean \u0111\u1ec3 t\u1ea1o s\u1ef1 k\u00edch th\u00edch v\u1edbi ng\u01b0\u1eddi \u0111\u1ecdc m\u00e0 th\u00f4i. M\u1eb7c d\u00f9 kh\u00f4ng c\u1ea7n \u0111\u1ea1t \u0111\u1ebfn m\u1ee9c \u0111\u1ed9 nh\u01b0 v\u1eady \u1edf b\u00e0i vi\u1ebft th\u00f4ng th\u01b0\u1eddng, tuy nhi\u00ean vi\u1ec7c c\u00f3 m\u1ed9t m\u1edf \u0111\u1ea7u th\u00fa v\u1ecb lu\u00f4n l\u00e0 y\u1ebfu t\u1ed1 m\u00e0 b\u1ea1n c\u1ea7n ph\u1ea3i th\u1ef1c hi\u1ec7n n\u1ebfu mu\u1ed1n c\u00f3 m\u1ed9t c\u1ea5u tr\u00fac n\u1ed9i dung t\u1ed1t.<\/p>\n

Storytelling<\/strong>
\nStorytelling hi\u1ec3u n\u00f4m na l\u00e0 \u201ck\u1ec3 chuy\u1ec7n\u201d. \u0110\u00e2y l\u00e0 lo\u1ea1i h\u00ecnh n\u1ed9i dung \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111a s\u1ed1 hi\u1ec7n nay tr\u00ean c\u00e1c website qu\u1ed1c t\u1ebf, m\u00e0 \u0111\u1eb7c bi\u1ec7t nh\u1ea5t l\u00e0 t\u1eeb c\u00e1c blogger n\u1ed5i ti\u1ebfng.
\nTheo \u0111\u00f3, c\u1ea5u tr\u00fac n\u1ed9i dung theo d\u1ea1ng c\u00e1c b\u00e0i b\u00e1o \u0111\u00e3 l\u00e0 c\u00e1ch th\u1ee9c c\u1ee7a qu\u00e1 kh\u1ee9 r\u1ed3i, ng\u01b0\u1eddi d\u00f9ng c\u1ea7n nhi\u1ec1u s\u1ef1 li\u00ean k\u1ebft t\u1edbi t\u00e1c gi\u1ea3 h\u01a1n, v\u00e0 c\u1ee5 th\u1ec3 h\u01a1n l\u00e0 n\u1ed9i dung m\u00e0 t\u00e1c gi\u1ea3 \u0111ang vi\u1ebft.
\nM\u1ed9t b\u00e0i storytelling th\u01b0\u1eddng bao g\u1ed3m nh\u1eefng y\u1ebfu t\u1ed1 sau \u0111\u00e2y:<\/p>\n

\u2022\u00a0\u00a0 \u00a0C\u00e2u chuy\u1ec7n li\u00ean quan t\u1edbi n\u1ed9i dung \u0111ang vi\u1ebft
\n\u2022\u00a0\u00a0 \u00a0C\u00e2u chuy\u1ec7n n\u00e0y c\u00f3 li\u00ean quan g\u00ec \u0111\u1ebfn ng\u01b0\u1eddi vi\u1ebft?
\n\u2022\u00a0\u00a0 \u00a0Ng\u01b0\u1eddi vi\u1ebft c\u1ea7n k\u1ebft n\u1ed1i c\u1ea3m x\u00fac c\u1ee7a m\u00ecnh v\u1edbi c\u00e2u chuy\u1ec7n \u0111ang vi\u1ebft
\n\u2022\u00a0\u00a0 \u00a0C\u00e2u chuy\u1ec7n n\u00e0y c\u00f3 \u00fd ngh\u0129a \u0111\u1eb7c bi\u1ec7t g\u00ec v\u1edbi ng\u01b0\u1eddi \u0111\u1ecdc?<\/p>\n

N\u1ebfu b\u1ea1n th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y trong n\u1ed9i dung, ch\u1eafc ch\u1eafn \u0111\u1ed9c gi\u1ea3 c\u1ee7a b\u1ea1n s\u1ebd t\u0103ng l\u00ean \u0111\u00e1ng k\u1ec3 ch\u1ec9 trong th\u1eddi gian ng\u1eafn.<\/p>\n

\"image2s\"<\/p>\n

Storytelling l\u00e0 m\u1ed9t trong nh\u1eefng nh\u00e2n t\u1ed1 thu h\u00fat \u0111\u1ed9c gi\u1ea3<\/p>\n<\/div>\n

Ch\u1ea5m \u0111\u1ea7u d\u00f2ng \u2013 Cho \u0111\u1ed9c gi\u1ea3 th\u1ea5y \u0111\u01b0\u1ee3c m\u1ea5u ch\u1ed1t v\u1ea5n \u0111\u1ec1<\/strong>
\nCh\u1ea5m \u0111\u1ea7u d\u00f2ng kh\u00f4ng nh\u1eefng l\u00e0 c\u00e1ch nhanh nh\u1ea5t \u0111\u1ec3 di\u1ec5n t\u1ea3 c\u00e1c \u00fd ch\u00ednh, m\u00e0 n\u00f3 c\u00f2n l\u00e0 c\u00e1ch gi\u00fap \u0111\u1ed9c gi\u1ea3 d\u1ec5 h\u00ecnh dung v\u1ec1 n\u1ed9i dung truy\u1ec1n t\u1ea3i h\u01a1n. Ng\u00e0y nay, \u0111\u1ed9c gi\u1ea3 th\u01b0\u1eddng thi\u1ebfu ki\u00ean nh\u1eabn v\u1ec1 n\u1ed9i dung, nh\u1ea5t l\u00e0 khi kh\u00f4ng hi\u1ec3u n\u1ed9i dung \u0111\u00f3 \u0111ang vi\u1ebft v\u1ec1 c\u00e1i g\u00ec? Th\u1ebf n\u00ean, \u0111\u1ec3 c\u1ee7ng c\u1ed1 l\u1ea1i ni\u1ec1m tin c\u1ee7a \u0111\u1ed9c gi\u1ea3, b\u1ea1n c\u1ea7n s\u1eed d\u1ee5ng ch\u1ea5m \u0111\u1ea7u d\u00f2ng \u0111\u1ec3 cho \u0111\u1ed9c gi\u1ea3 th\u1ea5y \u0111\u01b0\u1ee3c m\u1ea5u ch\u1ed1t c\u1ee7a v\u1ea5n \u0111\u1ec1.<\/p>\n

N\u1ed9i dung m\u1edbi m\u1ebb \u2013 Infographic<\/strong>
\n\u0110i\u1ec3n h\u00ecnh nh\u1ea5t l\u00e0 infographic m\u00e0 b\u1ea1n b\u1eaft g\u1eb7p \u1edf r\u1ea5t nhi\u1ec1u \u0111\u1ecba ch\u1ec9 website kh\u00e1c nhau. Theo \u0111\u00f3, \u0111\u00e2y l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c n\u1ed9i dung m\u1edbi. N\u00f3 gi\u00fap \u0111\u1ed9c gi\u1ea3 tho\u00e1t kh\u1ecfi nh\u1eefng d\u00f2ng v\u0103n b\u1ea3n kh\u00f4 khan v\u00e0 k\u00e9m c\u1ea3m x\u00fac. B\u00ean c\u1ea1nh \u0111\u00f3, \u0111\u00e2y c\u0169ng l\u00e0 m\u1ed9t xu h\u01b0\u1edbng m\u1edbi c\u1ee7a n\u1ed9i dung th\u1eddi k\u1ef9 thu\u1eadt s\u1ed1, ph\u1ea7n l\u1edbn ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec1u th\u00edch chia s\u1ebb c\u00e1c infographic th\u00fa v\u1ecb v\u00e0 h\u1ea5p d\u1eabn t\u1edbi b\u1ea1n b\u00e8 c\u0169ng nh\u01b0 nh\u1eefng ng\u01b0\u1eddi d\u00f9ng kh\u00e1c tr\u00ean to\u00e0n th\u1ebf gi\u1edbi.<\/p>\n

\"what-is-an-infographic\"<\/p>\n

S\u1eed d\u1ee5ng Infographic c\u00f3 th\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi \u0111\u1ecdc<\/p>\n<\/div>\n

Tr\u00ean \u0111\u00e2y l\u00e0 5 c\u1ea5u tr\u00fac n\u1ed9i dung h\u1ea5p d\u1eabn gi\u00fap b\u1ea1n gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1 c\u1ea3i thi\u1ec7n \u0111\u1ed9c gi\u1ea3 \u0111\u1ebfn v\u1edbi website c\u1ee7a m\u00ecnh. N\u1ebfu c\u00f3 c\u1ea5u tr\u00fac n\u1ed9i dung n\u00e0o m\u1edbi m\u1ebb h\u01a1n v\u00e0 h\u1ea5p d\u1eabn h\u01a1n, h\u00e3y \u0111\u1ec3 l\u1ea1i b\u00ecnh lu\u1eadn \u1edf \u00f4 b\u00ean d\u01b0\u1edbi.<\/p>\n

L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 theo d\u00f5i v\u00e0 kh\u1ea3o s\u00e1t kh\u00e1ch h\u00e0ng tr\u00ean website?<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

S\u1ea3n xu\u1ea5t n\u1ed9i dung r\u1ea5t \u0111\u01a1n gi\u1ea3n, nh\u01b0ng s\u1ea3n xu\u1ea5t n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng th\u00ec ch\u01b0a bao gi\u1edd l\u00e0 c\u00f4ng vi\u1ec7c d\u1ec5 d\u00e0ng c\u1ea3. V\u00ec b\u00ean c\u1ea1nh vi\u1ec7c \u0111\u1ea7u t\u01b0 ch\u1ea5t x\u00e1m, hi\u1ec3u bi\u1ebft, k\u1ef9 n\u0103ng, b\u1ea1n c\u00f2n ph\u1ea3i n\u1eafm \u0111\u01b0\u1ee3c xu h\u01b0\u1edbng c\u1ee7a \u0111\u1ed9c gi\u1ea3 v\u00e0 Internet \u1edf th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i n\u1eefa.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56909"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=56909"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56909\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=56909"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=56909"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=56909"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}