{"id":56917,"date":"2023-12-20T20:16:59","date_gmt":"2023-12-20T13:16:59","guid":{"rendered":"https:\/\/masterskills.org\/blog\/5-phuong-phap-marketing-ket-noi-toi-nguoi-dung-di-dong.html"},"modified":"2023-12-20T20:16:59","modified_gmt":"2023-12-20T13:16:59","slug":"5-phuong-phap-marketing-ket-noi-toi-nguoi-dung-di-dong","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/5-phuong-phap-marketing-ket-noi-toi-nguoi-dung-di-dong.html","title":{"rendered":"5 ph\u01b0\u01a1ng ph\u00e1p marketing k\u1ebft n\u1ed1i t\u1edbi ng\u01b0\u1eddi d\u00f9ng di \u0111\u1ed9ng"},"content":{"rendered":"
\n

B\u1ea1n c\u00f3 bao nhi\u00eau fan, \u0111\u1ed9c gi\u1ea3, hay ng\u01b0\u1eddi theo d\u00f5i s\u1eed d\u1ee5ng di \u0111\u1ed9ng h\u00e0ng ng\u00e0y?<\/p>\n

B\u1ea1n c\u00f3 bao gi\u1edd ngh\u0129 r\u1eb1ng ng\u01b0\u1eddi d\u00f9ng di \u0111\u1ed9ng s\u1ebd l\u00e0 nh\u00e2n t\u1ed1 li\u00ean quan m\u1eadt thi\u1ebft t\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p trong t\u01b0\u01a1ng lai?<\/p>\n

\"smartphoneuser\"<\/p>\n

Ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi s\u1eed d\u1ee5ng smartphone ph\u1ee5c v\u1ee5 cu\u1ed9c s\u1ed1ng h\u00e0ng ng\u00e0y<\/p>\n<\/div>\n

Tr\u00ean th\u1ef1c t\u1ebf, kh\u00e1ch h\u00e0ng lu\u00f4n tr\u00f4ng \u0111\u1ee3i kh\u1ea3 n\u0103ng k\u1ebft n\u1ed1i li\u00ean t\u1ee5c, li\u1ec1n m\u1ea1ch v\u00e0 \u00edt gi\u00e1n \u0111o\u1ea1n t\u1eeb ph\u00eda c\u00e1c doanh nghi\u1ec7p, c\u00f4ng ty, t\u1eadp \u0111o\u00e0n. V\u00e0 kh\u00f4ng g\u00ec kh\u00e1c, \u0111\u00f3 ch\u00ednh l\u00e0 kh\u1ea3 n\u0103ng k\u1ebft n\u1ed1i th\u00f4ng qua c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng. Trong b\u00e0i vi\u1ebft n\u00e0y, n\u1ed9i dung s\u1ebd \u0111\u1ec1 c\u1eadp t\u1edbi 5 ph\u01b0\u01a1ng ph\u00e1p marketing gi\u00fap b\u1ea1n k\u1ebft n\u1ed1i t\u1edbi ng\u01b0\u1eddi d\u00f9ng di \u0111\u1ed9ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/p>\n

S\u1eed d\u1ee5ng smartphone \u0111\u1ec3 mua s\u1eafm online: kh\u00f4ng ph\u1ea3i l\u00e0 xu h\u01b0\u1edbng<\/p>\n

T\u1ea1i sao ph\u1ea3i l\u01b0u \u00fd t\u1edbi ng\u01b0\u1eddi d\u00f9ng di \u0111\u1ed9ng?<\/em>
\nNg\u01b0\u1eddi d\u00f9ng ng\u00e0y nay d\u00e0nh r\u1ea5t nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 truy c\u1eadp v\u00e0o c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i th\u00f4ng qua di \u0111\u1ed9ng, th\u1eadm ch\u00ed c\u00f2n l\u1edbn h\u01a1n nhi\u1ec1u l\u1ea7n khi so s\u00e1nh v\u1edbi m\u00e1y t\u00ednh. C\u1ee5 th\u1ec3, con s\u1ed1 n\u00e0y \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi d\u00f9ng Pinterest l\u00e0 92%, Twitter l\u00e0 86%, Facebook l\u00e0 68%, v\u00e0 Tumblr l\u00e0 46%. Ch\u1ec9 nh\u00ecn tho\u00e1ng qua th\u00f4i, b\u1ea1n c\u0169ng th\u1ea5y \u0111\u01b0\u1ee3c con s\u1ed1 tr\u00ean \u201ckh\u1ed5ng l\u1ed3\u201d \u0111\u1ebfn th\u1ebf n\u00e0o, v\u00e0 t\u1ea1i sao b\u1ea1n ph\u1ea3i l\u01b0u t\u00e2m \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng di \u0111\u1ed9ng c\u00e0ng s\u1edbm c\u00e0ng t\u1ed1t.<\/p>\n

1.K\u1ebft n\u1ed1i t\u1edbi ng\u01b0\u1eddi d\u00f9ng l\u00e2n c\u1eadn<\/strong>
\nSmartphone c\u00f3 m\u1ed9t \u0111i\u1ec3m r\u1ea5t th\u00fa v\u1ecb, \u0111\u00f3 l\u00e0 n\u00f3 cho ph\u00e9p ch\u00fang ta thu th\u1eadp d\u1eef li\u1ec7u d\u1ef1a tr\u00ean v\u1ecb tr\u00ed c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. Th\u1ebf n\u00ean, s\u1ebd r\u1ea5t hi\u1ec7u qu\u1ea3 khi s\u1eed d\u1ee5ng nh\u1eefng d\u1ecbch v\u1ee5 qu\u1ea3ng c\u00e1o m\u00e0 \u0111\u00edch \u0111\u1ebfn l\u00e0 v\u1ecb tr\u00ed c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. Ch\u1eb3ng h\u1ea1n nh\u01b0 b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng Fourquare ads \u0111\u1ec3 t\u1ed1i \u01b0u chi ph\u00ed qu\u1ea3ng c\u00e1o, c\u0169ng nh\u01b0 x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng theo c\u00e1ch c\u1ee5 th\u1ec3 nh\u1ea5t.<\/p>\n

\"index\"<\/p>\n

S\u1eed d\u1ee5ng smartphone \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh v\u1ecb tr\u00ed ng\u01b0\u1eddi d\u00f9ng<\/p>\n<\/div>\n

2.Giao di\u1ec7n th\u00e2n thi\u1ec7n cho di \u0111\u1ed9ng<\/strong>
\nKh\u00f4ng g\u00ec d\u1ec5 d\u00e0ng h\u01a1n cho ng\u01b0\u1eddi d\u00f9ng, khi truy c\u1eadp t\u1edbi website c\u00f3 giao di\u1ec7n t\u1ed1i \u01b0u h\u00f3a d\u00e0nh cho c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng. N\u1ebfu giao di\u1ec7n n\u00e0y ph\u00e2n bi\u1ec7t cho c\u1ea3 \u0111i\u1ec7n tho\u1ea1i v\u00e0 m\u00e1y t\u00ednh b\u1ea3ng th\u00ec c\u00f2n tuy\u1ec7t v\u1eddi h\u01a1n n\u1eefa.<\/p>\n

Hi\u1ec7n nay kh\u00f4ng qu\u00e1 kh\u00f3 \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c giao di\u1ec7n th\u00e2n thi\u1ec7n d\u00e0nh cho di \u0111\u1ed9ng. N\u1ebfu kh\u00f4ng th\u1ec3 t\u1ef1 tay thi\u1ebft k\u1ebf, h\u00e3y t\u00ecm t\u1edbi nh\u1eefng l\u1eadp tr\u00ecnh vi\u00ean d\u00e0y d\u1eb7n kinh nghi\u1ec7m. H\u1ecd c\u00f3 th\u1ec3 ch\u1ec9nh s\u1eeda m\u1ed9t v\u00e0i \u0111o\u1ea1n m\u00e3 \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c giao di\u1ec7n t\u1ed1i \u01b0u cho di \u0111\u1ed9ng, ho\u1eb7c c\u00f3 th\u1ec3 t\u1ea1o ra nh\u1eefng giao di\u1ec7n di \u0111\u1ed9ng m\u1edbi ho\u00e0n to\u00e0n.<\/p>\n

3 ph\u01b0\u01a1ng ph\u00e1p x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng tr\u00ean Facebook c\u1ea7n bi\u1ebft<\/p>\n

3.H\u1ea1n ch\u1ebf c\u1eadp nh\u1eadt th\u1eeba<\/strong>
\nNg\u01b0\u1eddi d\u00f9ng di \u0111\u1ed9ng kh\u00f4ng \u0111\u0103ng nh\u1eadp v\u00e0o t\u1eebng m\u1ea1ng x\u00e3 h\u1ed9i ri\u00eang l\u1ebb \u0111\u1ec3 theo d\u00f5i ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00e1c k\u00eanh c\u1ea7n theo d\u00f5i. Thay v\u00e0o \u0111\u00f3, h\u1ecd s\u1eed d\u1ee5ng t\u00ednh n\u0103ng hi\u1ec3n th\u1ecb th\u00f4ng b\u00e1o tr\u1ef1c ti\u1ebfp theo th\u1eddi gian th\u1ef1c.<\/p>\n

Th\u00f4ng b\u00e1o n\u00e0y s\u1ebd xu\u1ea5t hi\u1ec7n tr\u00ean di \u0111\u1ed9ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng ngay sau khi b\u1ea1n c\u1eadp nh\u1eadt status. L\u1ebd d\u0129 nhi\u00ean, n\u1ebfu b\u1ea1n c\u1eadp nh\u1eadt c\u00f9ng 1 status l\u00ean nhi\u1ec1u m\u1ea1ng x\u00e3 h\u1ed9i kh\u00e1c nhau, \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c ng\u01b0\u1eddi d\u00f9ng s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c v\u00f4 s\u1ed1 c\u00e1c th\u00f4ng b\u00e1o v\u1edbi n\u1ed9i dung gi\u1ed1ng h\u1ec7t nhau. H\u00e0nh \u0111\u1ed9ng n\u00e0y gi\u1ed1ng nh\u01b0 b\u1ea1n \u0111ang c\u1ed1 t\u00ecnh spam ng\u01b0\u1eddi d\u00f9ng c\u1ee7a m\u00ecnh v\u1eady.<\/p>\n

Th\u1ebf n\u00ean, gi\u1ea3i ph\u00e1p \u0111\u01b0a ra l\u00e0 h\u00e3y t\u00ecm c\u00e1ch \u0111i\u1ec1u ch\u1ec9nh tin nh\u1eafn ch\u1ec9 xu\u1ea5t hi\u1ec7n tr\u00ean m\u1ed9t m\u1ea1ng x\u00e3 h\u1ed9i c\u1ed1 \u0111\u1ecbnh n\u00e0o \u0111\u00f3 m\u00e0 th\u00f4i. T\u1ea5t nhi\u00ean, \u0111\u00f3 ph\u1ea3i l\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i m\u00e0 ng\u01b0\u1eddi d\u00f9ng s\u1eed d\u1ee5ng nhi\u1ec1u nh\u1ea5t, v\u00e0 c\u0169ng l\u00e0 n\u01a1i ti\u1ebfng t\u0103m c\u1ee7a b\u1ea1n m\u1ea1nh nh\u1ea5t.<\/p>\n

\"images1\"<\/p>\n

Tr\u00e1nh tr\u01b0\u1eddng h\u1ee3p kh\u00e1ch h\u00e0ng ph\u1ea3i nh\u1eadn qu\u00e1 nhi\u1ec1u c\u1eadp nh\u1eadt c\u1ee7a b\u1ea1n<\/p>\n<\/div>\n

4.X\u00e1c nh\u1eadn th\u00f4ng tin Google+<\/strong>
\nHi\u1ec7n nay, c\u00f3 \u0111\u1ebfn 79% ng\u01b0\u1eddi d\u00f9ng s\u1eed d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i \u0111\u1ec3 t\u00ecm ki\u1ebfm th\u00f4ng qua v\u1ecb tr\u00ed, con s\u1ed1 n\u00e0y l\u00ean t\u1edbi 81% \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi d\u00f9ng m\u00e1y t\u00ednh b\u1ea3ng. Th\u1ebf n\u00ean vi\u1ec7c x\u00e1c nh\u1eadn th\u00f4ng tin trang Google+ l\u00e0 m\u1ed9t trong nh\u1eefng h\u00ecnh th\u1ee9c t\u1ed1i \u01b0u nh\u1ea5t \u0111\u1ec3 x\u00e1c th\u1ef1c doanh nghi\u1ec7p trong m\u1eaft ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n m\u1ea1ng x\u00e3 h\u1ed9i Google+ t\u01b0\u01a1ng t\u1ef1 nh\u01b0 Facebook, Twitter, hay Instagram. B\u1edfi trong s\u1ed1 800 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng Android tr\u00ean th\u1ebf gi\u1edbi, h\u1ea7u h\u1ebft ai c\u0169ng c\u00f3 trong tay \u00edt nh\u1ea5t 1 t\u00e0i kho\u1ea3n Google+.<\/p>\n

Subiz n\u00e2ng c\u1ea5p v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0 vi\u1ec7n Analytics.js ( Google Analytics )<\/p>\n

5.S\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i camera<\/strong>
\nInstagram l\u00e0 m\u1ed9t trong nh\u1eefng m\u1ea1ng x\u00e3 h\u1ed9i camera \u0111\u01b0\u1ee3c \u0111\u00f4ng \u0111\u1ea3o ng\u01b0\u1eddi d\u00f9ng s\u1eed d\u1ee5ng nh\u1ea5t.M\u1eb7c d\u00f9 ch\u01b0a l\u1edbn m\u1ea1nh \u1edf Vi\u1ec7t Nam nh\u01b0ng r\u1ea5t c\u00f3 th\u1ec3 m\u1ecdi th\u1ee9 s\u1ebd thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 trong t\u01b0\u01a1ng lai. V\u00e0 \u0111o\u00e1n xem, h\u1ea7u h\u1ebft ng\u01b0\u1eddi d\u00f9ng Instagram \u0111\u1ec1u s\u1eed d\u1ee5ng di \u0111\u1ed9ng \u0111\u1ec3 truy c\u1eadp h\u00e0ng ng\u00e0y.<\/p>\n

Nh\u1eefng m\u1ea1ng x\u00e3 h\u1ed9i d\u1ea1ng n\u00e0y c\u00f3 t\u1ed1c \u0111\u1ed9 lan truy\u1ec1n r\u1ea5t nhanh, nhi\u1ec7m v\u1ee5 c\u1ee7a b\u1ea1n c\u0169ng r\u1ea5t \u0111\u01a1n gi\u1ea3n, ch\u1ec9 c\u1ea7n gi\u01a1 m\u00e1y l\u00ean v\u00e0 ch\u1ee5p h\u00ecnh, nhi\u1ec7m v\u1ee5 sau c\u00f9ng l\u00e0 chia s\u1ebb tr\u1ef1c ti\u1ebfp t\u1edbi ng\u01b0\u1eddi d\u00f9ng c\u1ee7a m\u00ecnh m\u00e0 th\u00f4i.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

B\u1ea1n c\u00f3 bao nhi\u00eau fan, \u0111\u1ed9c gi\u1ea3, hay ng\u01b0\u1eddi theo d\u00f5i s\u1eed d\u1ee5ng di \u0111\u1ed9ng h\u00e0ng ng\u00e0y?<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56917"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=56917"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56917\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=56917"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=56917"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=56917"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}