{"id":56921,"date":"2023-12-20T20:18:00","date_gmt":"2023-12-20T13:18:00","guid":{"rendered":"https:\/\/masterskills.org\/blog\/3-phuong-phap-xac-dinh-khach-hang-tren-facebook-can-biet.html"},"modified":"2023-12-20T20:18:00","modified_gmt":"2023-12-20T13:18:00","slug":"3-phuong-phap-xac-dinh-khach-hang-tren-facebook-can-biet","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/3-phuong-phap-xac-dinh-khach-hang-tren-facebook-can-biet.html","title":{"rendered":"3 ph\u01b0\u01a1ng ph\u00e1p x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng tr\u00ean Facebook c\u1ea7n bi\u1ebft"},"content":{"rendered":"<div id=\"test\">\n<p style=\"text-align: justify\">B\u1ea1n c\u00f3 mu\u1ed1n c\u1ea3i thi\u1ec7n gi\u00e1 th\u00e0nh qu\u1ea3ng c\u00e1o Facebook kh\u00f4ng? B\u1ea1n c\u00f3 mu\u1ed1n s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng chuy\u1ec3n bi\u1ebfn t\u00edch c\u1ef1c ch\u1ec9 sau kho\u1ea3ng th\u1eddi gian ng\u1eafn kh\u00f4ng? N\u1ebfu c\u00f3, tr\u01b0\u1edbc h\u1ebft, b\u1ea1n c\u1ea7n ph\u1ea3i gi\u1ea3i \u0111\u01b0\u1ee3c b\u00e0i to\u00e1n x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng th\u00f4ng qua Facebook. B\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y s\u1ebd gi\u00fap b\u1ea1n gi\u1ea3i quy\u1ebft c\u00f4ng vi\u1ec7c n\u00e0y.<\/p>\n<div id=\"attachment_678\" style=\"width: 310px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-678\" title=\"optimize facebook ads\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2023\/12\/images1-1.jpg\" alt=\"images1\" width=\"300\" height=\"168\"><\/p>\n<p class=\"wp-caption-text\">T\u1ed1i \u01b0u qu\u1ea3ng c\u00e1o Facebook lu\u00f4n l\u00e0 m\u1ed9t v\u1ea5n \u0111\u1ec1 \u0111\u00e1ng quan t\u00e2m<\/p>\n<\/div>\n<p style=\"text-align: justify\">Li\u00ean t\u1ee5c ph\u00e1t tri\u1ec3n, trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y Facebook \u0111\u00e3 tung ra kh\u00e1 nhi\u1ec1u t\u00f9y ch\u1ecdn qu\u1ea3ng c\u00e1o t\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng. \u0110\u1ea7u n\u0103m 2013, c\u00e1c trang tin d\u1ea7n h\u00e9 l\u1ed9 v\u1ec1 vi\u1ec7c Facebook \u0111ang n\u1eafm trong tay kho c\u01a1 s\u1edf d\u1eef li\u1ec7u kh\u1ed5ng l\u1ed3, kh\u00f4ng ch\u1ec9 v\u1ec1 c\u00e1c v\u1ecb tr\u00ed \u0111\u1ecba \u0111i\u1ec3m c\u1ee7a h\u1ea7u h\u1ebft c\u00e1c c\u1eeda h\u00e0ng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi, m\u00e0 c\u00f2n bao g\u1ed3m c\u1ea3 th\u00f3i quen ng\u01b0\u1eddi mua, cho \u0111\u1ebfn th\u00f4ng tin v\u00e0 c\u00e1ch th\u1ee9c giao d\u1ecbch c\u1ee7a ng\u01b0\u1eddi b\u00e1n v\u1edbi ng\u01b0\u1eddi mua, th\u1eadm ch\u00ed c\u00f2n bao g\u1ed3m c\u1ea3 h\u00ecnh th\u1ee9c online l\u1eabn offline n\u1eefa.<\/p>\n<p style=\"text-align: justify\">Th\u1ebf n\u00ean, ch\u00fang ta ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng nh\u1eefng th\u00f4ng tin s\u1eb5n c\u00f3 n\u00e0y \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng sao cho t\u1ed1i \u01b0u h\u01a1n v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n<p>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 s\u1eed d\u1ee5ng Facebook Groups cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n?<\/p>\n<p style=\"text-align: justify\"><strong>1. S\u1eed d\u1ee5ng demographic \u0111\u1ec3 thanh l\u1ecdc kh\u00e1ch h\u00e0ng<\/strong><br \/>\nL\u00e0 ng\u01b0\u1eddi d\u00f9ng th\u00f4ng th\u01b0\u1eddng, ch\u1ea3 c\u00f3 g\u00ec to t\u00e1t l\u1eafm khi bi\u1ebft Facebook c\u00f3 kh\u1ea3 n\u0103ng thu th\u1eadp d\u1eef li\u1ec7u c\u00e1 nh\u1eadn c\u1ea3. Trong khi v\u1edbi ng\u01b0\u1eddi qu\u1ea3ng c\u00e1o, \u0111\u00e2y l\u1ea1i l\u00e0 m\u1ed9t m\u00f3n h\u1eddi v\u00f4 c\u00f9ng \u201cb\u00e9o b\u1edf\u201d.<\/p>\n<p style=\"text-align: justify\">Theo \u0111\u00f3, d\u1eef li\u1ec7u m\u00e0 Facebook thu th\u1eadp \u1edf m\u1ee9c kh\u00e1 chi ti\u1ebft. Tr\u01b0\u1edbc \u0111\u00e2y, n\u00f3 ch\u1ec9 d\u00e0nh cho nh\u1eefng chuy\u00ean vi\u00ean qu\u1ea3ng c\u00e1o, c\u00f2n gi\u1edd \u0111\u00e2y n\u00f3 h\u1ed7 tr\u1ee3 t\u1edbi h\u1ea7u h\u1ebft ng\u01b0\u1eddi d\u00f9ng th\u00f4ng qua c\u00f4ng c\u1ee5 Facebook\u2019s Ad Creation. Hi\u1ec7n t\u1ea1i demographic c\u1ee7a Facebook cung c\u1ea5p demographic c\u1ee7a 10 danh m\u1ee5c kh\u00e1c nhau, m\u1ed7i danh m\u1ee5c bao g\u1ed3m c\u00e1c danh m\u1ee5c con n\u1eefa, t\u1ed5ng c\u1ed9ng c\u00f3 kho\u1ea3ng 100 danh m\u1ee5c con. Ch\u1eb3ng h\u1ea1n, khi ch\u1ecdn Relationship, s\u1ebd c\u00f3 2 danh m\u1ee5c con b\u00ean trong l\u00e0 Interested In v\u00e0 Relationship Status.<\/p>\n<p style=\"text-align: justify\">T\u01b0\u01a1ng t\u1ef1 nh\u01b0 v\u1eady, b\u1ea1n c\u00f3 th\u1ec3 l\u1ecdc ra c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng. Ch\u1eb3ng h\u1ea1n nh\u01b0 \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0o \u0111\u00e3 c\u00f3 gia \u0111\u00ecnh, \u0111ang \u0111\u1ed9c th\u00e2n, \u0111\u00e3 li d\u1ecb, hay \u0111ang y\u00eau nhau, \u0111ang tr\u1ee5c tr\u1eb7c, c\u0169ng nh\u01b0 ly th\u00e2n, v.v\u2026<\/p>\n<p style=\"text-align: justify\"><strong>2. Ph\u00e2n lo\u1ea1i s\u1edf th\u00edch (Interests) \u0111\u1ec3 t\u1ed1i \u01b0u gi\u00e1 th\u00e0nh qu\u1ea3ng c\u00e1o<\/strong><br \/>\n\u0110\u00e3 c\u00f3 th\u1eddi Interests l\u00e0 t\u00f9y ch\u1ecdn duy nh\u1ea5t c\u1ee7a c\u00f4ng c\u1ee5 Facebook Ad Creation. Th\u1ebf n\u00ean kh\u00f4ng c\u00f3 g\u00ec nghi ng\u1edd v\u1ec1 m\u1ee9c \u0111\u1ed9 quan tr\u1ecdng c\u1ee7a t\u00ednh n\u0103ng n\u00e0y \u0111\u1ed1i v\u1edbi vi\u1ec7c t\u1ed1i \u01b0u gi\u00e1 th\u00e0nh qu\u1ea3ng c\u00e1o.<\/p>\n<p style=\"text-align: justify\">D\u1ef1a v\u00e0o s\u1edf th\u00edch (Interests) m\u00e0 b\u1ea1n l\u1ef1a ch\u1ecdn, Facebook s\u1ebd cung c\u1ea5p th\u00eam nhi\u1ec1u g\u1ee3i \u00fd kh\u00e1c nhau cho c\u00e1c s\u1edf th\u00edch li\u00ean quan. T\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 ph\u00e2n lo\u1ea1i \u0111\u01b0\u1ee3c c\u1ea5p \u0111\u1ed9 s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng. Ch\u1eb3ng h\u1ea1n khi ch\u1ecdn s\u1edf th\u00edch L\u00e0m v\u01b0\u1eddn, Facebook s\u1ebd g\u1ee3i \u00fd c\u1eaft c\u1ecf, DIY, tr\u1ed3ng c\u00e2y, v.v\u2026<\/p>\n<div id=\"attachment_679\" style=\"width: 620px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-679\" title=\"Facebook interest\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2023\/12\/InterestBase-1.jpg\" alt=\"InterestBase-1\" width=\"610\" height=\"342\"><\/p>\n<p class=\"wp-caption-text\">Ph\u00e2n lo\u1ea1i s\u1edf th\u00edch kh\u00e1ch h\u00e0ng \u0111\u1ec3 gi\u1ea3m gi\u00e1 th\u00e0nh qu\u1ea3ng c\u00e1o Facebook<\/p>\n<\/div>\n<p style=\"text-align: justify\">Khi l\u1ef1a ch\u1ecdn s\u1edf th\u00edch, h\u00e3y suy x\u00e9t th\u1eadt k\u1ef9 l\u01b0\u1ee1ng \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh cu\u1ed1i c\u00f9ng. V\u00ec l\u1ebd \u0111\u00e2y l\u00e0 nh\u00e2n t\u1ed1 v\u00f4 c\u00f9ng quan tr\u1ecdng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn gi\u00e1 th\u00e0nh c\u1ee7a m\u1ed7i click (CPC) c\u0169ng nh\u01b0 t\u1ef7 l\u1ec7 click (CTR). M\u1eb7t kh\u00e1c, n\u1ebfu kh\u00f4ng c\u00f3 b\u1ea5t c\u1ee9 hi\u1ec3u bi\u1ebft n\u00e0o v\u1ec1 s\u1edf th\u00edch, th\u00f3i quen, c\u0169ng nh\u01b0 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng, s\u1ebd kh\u00f3 l\u00f2ng \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n c\u0169ng nh\u01b0 t\u1ed1i \u01b0u gi\u00e1 th\u00e0nh qu\u1ea3ng c\u00e1o.<\/p>\n<p>7 sai l\u1ea7m th\u01b0\u1eddng g\u1eb7p \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn<\/p>\n<p style=\"text-align: justify\"><strong>3. N\u1eafm b\u1eaft h\u00e0nh vi (behavior) ng\u01b0\u1eddi d\u00f9ng<\/strong><br \/>\nN\u1eafm b\u1eaft h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng sau c\u00f9ng \u0111\u1ec3 t\u1ea1o ra s\u1ef1 chuy\u1ec3n \u0111\u1ed5i c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1. B\u00ean c\u1ea1nh \u0111\u00f3, n\u00f3 c\u0169ng gi\u00fap b\u1ea1n c\u1eaft gi\u1ea3m \u0111\u01b0\u1ee3c l\u01b0\u1ee3ng chi ph\u00ed kh\u00f4ng nh\u1ecf d\u00e0nh cho qu\u1ea3ng c\u00e1o. Theo c\u00e1c chuy\u00ean gia h\u00e0ng \u0111\u1ea7u, trong 3 y\u1ebfu t\u1ed1 demographics, interests, v\u00e0 behavior th\u00ec behavior ch\u00ednh l\u00e0 l\u1ef1a ch\u1ecdn h\u00e0ng \u0111\u1ea7u \u0111\u1ec3 t\u1ed1i \u01b0u chi ph\u00ed cho b\u1ea1n.<\/p>\n<p style=\"text-align: justify\">L\u1ea5y danh m\u1ee5c \u00f4 t\u00f4 ra l\u00e0m v\u00ed d\u1ee5, trong danh m\u1ee5c n\u00e0y bao g\u1ed3m c\u00e1c danh m\u1ee5c con l\u00e0 ng\u01b0\u1eddi mua xe m\u1edbi (c\u00f3 \u00fd \u0111\u1ecbnh mua), ng\u01b0\u1eddi mua xe m\u1edbi \u00f4 t\u00f4 (\u0111ang c\u1ea7n mua) v\u00e0 ng\u01b0\u1eddi mua xe c\u0169 (\u0111ang c\u1ea7n mua). Nh\u01b0 v\u1eady, sau khi bi\u1ebft \u0111\u01b0\u1ee3c h\u00e0nh vi hi\u1ec7n t\u1ea1i c\u1ee7a kh\u00e1ch h\u00e0ng, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1eb7t qu\u1ea3ng c\u00e1o t\u1edbi nh\u1eefng ng\u01b0\u1eddi \u0111ang c\u1ea7n mua xe c\u0169, trong khi \u0111\u00f3 lo\u1ea1i b\u1ecf c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng c\u00f3 \u00fd \u0111\u1ecbnh mua, ho\u1eb7c \u0111ang mu\u1ed1n mua xe m\u1edbi (tr\u01b0\u1eddng h\u1ee3p b\u1ea1n ch\u1ec9 b\u00e1n \u00f4 t\u00f4 c\u0169). B\u1eb1ng c\u00e1ch n\u00e0y b\u1ea1n s\u1ebd x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3 h\u01a1n, trong khi c\u0169ng ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c nhi\u1ec1u chi ph\u00ed qu\u1ea3ng c\u00e1o h\u01a1n.<\/p>\n<p style=\"text-align: justify\">Tr\u00ean \u0111\u00e2y l\u00e0 3 y\u1ebfu t\u1ed1 gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng tr\u00ean Facebook. M\u1ed9t khi k\u1ebft h\u1ee3p nhu\u1ea7n nhuy\u1ec5n 3 y\u1ebfu t\u1ed1 tr\u00ean, b\u1ea1n s\u1ebd ti\u1ebft ki\u1ec7m chi ph\u00ed kh\u00f4ng nh\u1ecf cho qu\u1ea3ng c\u00e1o, trong khi \u0111\u00f3 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i th\u00e0nh ng\u01b0\u1eddi mua c\u0169ng cao h\u01a1n d\u1ef1a v\u00e0o c\u00e1c y\u1ebfu t\u1ed1 tr\u00ean.<\/p>\n<p>Kh\u00e1ch h\u00e0ng trung th\u00e0nh \u2013 ch\u00eca kh\u00f3a th\u00e0nh c\u00f4ng cho c\u00e1c doanh nghi\u1ec7p nh\u1ecf<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p style=\"text-align: justify\">B\u1ea1n c\u00f3 mu\u1ed1n c\u1ea3i thi\u1ec7n gi\u00e1 th\u00e0nh qu\u1ea3ng c\u00e1o Facebook kh\u00f4ng? B\u1ea1n c\u00f3 mu\u1ed1n s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng chuy\u1ec3n bi\u1ebfn t\u00edch c\u1ef1c ch\u1ec9 sau kho\u1ea3ng th\u1eddi gian ng\u1eafn kh\u00f4ng? N\u1ebfu c\u00f3, tr\u01b0\u1edbc h\u1ebft, b\u1ea1n c\u1ea7n ph\u1ea3i gi\u1ea3i \u0111\u01b0\u1ee3c b\u00e0i to\u00e1n x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng th\u00f4ng qua Facebook. B\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y s\u1ebd gi\u00fap b\u1ea1n gi\u1ea3i quy\u1ebft c\u00f4ng vi\u1ec7c n\u00e0y.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56921"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=56921"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56921\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=56921"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=56921"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=56921"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}