{"id":56935,"date":"2023-12-20T20:21:39","date_gmt":"2023-12-20T13:21:39","guid":{"rendered":"https:\/\/masterskills.org\/blog\/nhung-giai-phap-tiet-kiem-chi-phi-cho-marketing-online.html"},"modified":"2023-12-20T20:21:39","modified_gmt":"2023-12-20T13:21:39","slug":"nhung-giai-phap-tiet-kiem-chi-phi-cho-marketing-online","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/nhung-giai-phap-tiet-kiem-chi-phi-cho-marketing-online.html","title":{"rendered":"Nh\u1eefng gi\u1ea3i ph\u00e1p ti\u1ebft ki\u1ec7m chi ph\u00ed cho marketing online"},"content":{"rendered":"
M\u1ed9t khi b\u01b0\u1edbc ch\u00e2n v\u00e0o th\u1ebf gi\u1edbi marketing online, d\u00f9 mu\u1ed1n hay kh\u00f4ng b\u1ea1n \u0111\u1ec1u ph\u1ea3i b\u1ecf ra m\u1ed9t s\u1ed1 chi ph\u00ed nh\u1ea5t \u0111\u1ecbnh cho vi\u1ec7c \u0111\u1ea7u t\u01b0. Ti\u1ec1n \u0111\u1ea7u t\u01b0 r\u00f5 r\u00e0ng l\u00e0 m\u1ee5c \u0111\u00edch ch\u00ednh \u0111\u00e1ng, nh\u01b0ng \u0111\u00f4i khi k\u1ebft qu\u1ea3 kh\u00f4ng \u0111\u01b0\u1ee3c nh\u01b0 \u00fd. Sau c\u00f9ng l\u00e0 vi\u1ec7c b\u1ea1n l\u00e3ng ph\u00ed s\u1ed1 ti\u1ec1n tr\u00ean m\u1ed9t c\u00e1ch v\u00f4 \u00edch.<\/p>\n
\"chi-phi-quang-cao-tren-facebook\"<\/p>\n

L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 ti\u1ebft ki\u1ec7m chi ph\u00ed Marketing online?<\/p>\n<\/div>\n

V\u1eady \u0111\u00e2u l\u00e0 gi\u1ea3i ph\u00e1p t\u1ed1t nh\u1ea5t \u0111\u1ec3 ti\u1ebft ki\u1ec7m chi ph\u00ed cho marketing online? \u0110\u00e2u l\u00e0 ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng m\u1ed9t c\u00e1ch ch\u1eafc ch\u1eafn v\u00e0 b\u1ec1n v\u1eefng? H\u00e3y tham kh\u1ea3o 3 gi\u1ea3i ph\u00e1p d\u01b0\u1edbi \u0111\u00e2y:<\/p>\n

1. D\u00e0nh chi ph\u00ed \u0111\u1ec3 c\u1ea3i thi\u1ec7n ki\u1ebfn th\u1ee9c<\/strong>
\nCh\u1eafc h\u1eb3n b\u1ea1n s\u1ebd ngh\u0129 r\u1eb1ng \u201cChi ph\u00ed \u0111\u00e3 ch\u1ea3 c\u00f3 bao nhi\u00eau r\u1ed3i, t\u1ea1i sao l\u1ea1i ph\u1ea3i d\u00e0nh m\u1ed9t kho\u1ea3n \u0111\u1ec3 c\u1ea3i thi\u1ec7n ki\u1ebfn th\u1ee9c?\u201d<\/p>\n

L\u00e0 do th\u1ebf gi\u1edbi marketing online lu\u00f4n \u1ea9n ch\u1ee9a nh\u1eefng r\u1ee7i ro v\u00e0 ph\u1ee9c t\u1ea1p b\u00ean trong. Ngay c\u1ea3 nh\u1eefng t\u1eeb ng\u1eef chuy\u00ean ng\u00e0nh c\u0169ng kh\u00e1 r\u1eafc r\u1ed1i v\u00e0 kh\u00f3 hi\u1ec3u, ch\u1ec9 1 t\u1eeb sai ngh\u0129a th\u00f4i l\u00e0 c\u1ea3 h\u1ec7 th\u1ed1ng c\u1ee7a b\u1ea1n c\u0169ng c\u00f3 nguy c\u01a1 g\u1eb7p tr\u1ee5c tr\u1eb7c.<\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, b\u1ea1n c\u0169ng tr\u00e1nh \u0111\u01b0\u1ee3c vi\u1ec7c b\u1ecb \u2018l\u00f4i k\u00e9o\u2019 v\u00e0o nh\u1eefng d\u1ef1 \u00e1n, ch\u01b0\u01a1ng tr\u00ecnh ti\u1ebfp th\u1ecb li\u00ean k\u1ebft m\u00e0 ph\u1ea7n l\u1edbn \u0111\u1ec1u l\u00e0 l\u1eeba \u0111\u1ea3o. Khi tham d\u1ef1 v\u00e0o nh\u1eefng kh\u00f3a training marketing online, b\u1ea1n s\u1ebd bi\u1ebft \u0111\u01b0\u1ee3c vi\u1ec7c ki\u1ebfm ti\u1ec1n th\u1ef1c th\u1ee5 l\u00e0 th\u1ebf n\u00e0o? Nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p n\u00e0y lu\u00f4n kh\u00e1c h\u1eb3n v\u1edbi nh\u1eefng g\u00ec b\u1ea1n b\u1eaft g\u1eb7p \u0111\u1ea7y r\u1eaby tr\u00ean m\u1ea1ng, ch\u1eb3ng h\u1ea1n nh\u01b0 \u201cSau 3 th\u00e1ng theo ch\u01b0\u01a1ng tr\u00ecnh, b\u1ea1n c\u00f3 th\u1ec3 ki\u1ebfm th\u00eam 6 tri\u1ec7u\/th\u00e1ng\u201d, hay \u201cCh\u1ec9 30 ph\u00fat m\u1ed9t ng\u00e0y b\u1ea1n c\u00f3 th\u1ec3 ki\u1ebfm \u0111\u01b0\u1ee3c 1.000 USD\/th\u00e1ng\u201d.<\/p>\n

N\u00ean nh\u1edb r\u1eb1ng nh\u1eefng chuy\u00ean gia marketing ch\u00e2n ch\u00ednh kh\u00f4ng bao gi\u1edd h\u1ee9a h\u1eb9n nh\u01b0 v\u1eady. T\u1ea5t c\u1ea3 nh\u1eefng g\u00ec h\u1ecd \u0111\u1ea3m b\u1ea3o ch\u1ec9 l\u00e0 \u201cC\u1ed1 g\u1eafng\u2026 c\u1ed1 g\u1eafng r\u1ed3i s\u1ebd th\u00e0nh c\u00f4ng\u201d.<\/p>\n

Ngo\u00e0i ra, vi\u1ec7c trang b\u1ecb ki\u1ebfn th\u1ee9c cho ri\u00eang m\u00ecnh s\u1ebd gi\u00fap b\u1ea1n tr\u00e1nh kh\u1ecfi vi\u1ec7c tr\u1edf th\u00e0nh con m\u1ed3i b\u00e9o b\u1edf cho m\u1ed9t s\u1ed1 c\u00f4ng ty ho\u1eb7c t\u1ed5 ch\u1ee9c. Ch\u1eb3ng h\u1ea1n, nhi\u1ec1u c\u00f4ng ty c\u00f3 th\u1ec3 n\u00e2ng m\u1ee9c qu\u1ea3ng c\u00e1o Google Adwords l\u00ean t\u1ed1i thi\u1ec3u 4 tri\u1ec7u\/th\u00e1ng khi bi\u1ebft b\u1ea1n kh\u00f4ng c\u00f3 ki\u1ebfn th\u1ee9c.<\/p>\n

Chat tr\u1ef1c tuy\u1ebfn c\u1ea7n thi\u1ebft cho website b\u00e1n h\u00e0ng <\/p>\n

2. D\u00e0nh chi ph\u00ed cho ph\u00e2n t\u00edch<\/strong><\/p>\n

\"749820\"<\/p>\n

S\u1eed d\u1ee5ng nh\u1eefng c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch hi\u1ec7u qu\u1ea3 Marketing online<\/p>\n<\/div>\n

Ph\u00e2n t\u00edch, th\u1ed1ng k\u00ea hi\u1ec7u qu\u1ea3 lu\u00f4n l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng vi\u1ec7c quan tr\u1ecdng c\u1ee7a Marketing online. N\u1ebfu thi\u1ebfu \u0111i c\u00e1c s\u1ed1 li\u1ec7u v\u00e0 th\u1ed1ng k\u00ea, b\u1ea1n ch\u1eb3ng th\u1ec3 n\u00e0o bi\u1ebft \u0111\u01b0\u1ee3c h\u1ec7 th\u1ed1ng c\u1ee7a m\u00ecnh \u0111ang \u1edf v\u1ecb tr\u00ed n\u00e0o trong m\u1eaft kh\u00e1ch h\u00e0ng c\u1ea3.<\/p>\n

\u0110\u00e2y c\u0169ng l\u00e0 \u0111i\u1ec3m kh\u00e1c nhau c\u0103n b\u1ea3n khi so s\u00e1nh marketing online v\u00e0 marketing offline. Th\u1eadm ch\u00ed tr\u01b0\u1edbc khi x\u00e2y d\u1ef1ng website, b\u1ea1n c\u0169ng ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi nh\u1eefng c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch t\u1eeb kh\u00f3a nh\u01b0 Google Keyword Planner, r\u1ed3i \u0111\u1ebfn khi website c\u00f3 n\u1ed9i dung, b\u1ea1n s\u1ebd c\u1ea7n t\u1edbi s\u1ef1 tr\u1ee3 gi\u00fap c\u1ee7a Google Analytics \u0111\u1ec3 theo d\u00f5i l\u01b0u l\u01b0\u1ee3ng v\u00e0 h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. C\u00f2n v\u1ec1 theo d\u00f5i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng Google Webmaster Tools hay Bing Webmaster Tools. Hay \u0111\u1ec3 ph\u00e2n t\u00edch l\u01b0u l\u01b0\u1ee3ng c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i, b\u1ea1n s\u1ebd c\u1ea7n \u0111\u1ebfn s\u1ef1 tr\u1ee3 gi\u00fap c\u1ee7a Simply Measured ho\u1eb7c Iconosquare, v.v\u2026<\/p>\n

Tr\u00ean \u0111\u00e2y h\u1ea7u h\u1ebft \u0111\u1ec1u l\u00e0n nh\u1eefng c\u00f4ng c\u1ee5 mi\u1ec5n ph\u00ed, nh\u01b0ng c\u1ea1nh \u0111\u00f3 c\u0169ng c\u00f3 v\u00f4 s\u1ed1 c\u00e1c c\u00f4ng c\u1ee5 tr\u1ea3 ph\u00ed kh\u00e1c gi\u00fap b\u1ea1n n\u1eafm \u0111\u01b0\u1ee3c nh\u1eefng s\u1ed1 li\u1ec7u \u0111\u1ea7y \u0111\u1ee7 h\u01a1n, x\u00e1c th\u1ef1c h\u01a1n, v\u00e0 chi ti\u1ebft h\u01a1n. B\u1eb1ng vi\u1ec7c d\u00e0nh chi ph\u00ed cho c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch, b\u1ea1n s\u1ebd bi\u1ebft \u0111\u01b0\u1ee3c ch\u00ednh x\u00e1c nh\u1eefng c\u00f4ng vi\u1ec7c m\u00ecnh c\u1ea7n ph\u1ea3i th\u1ef1c hi\u1ec7n ti\u1ebfp theo, tr\u00e1nh hao ph\u00ed th\u1eddi gian v\u00e0 ti\u1ec1n b\u1ea1c cho nh\u1eefng kho\u1ea3n kh\u00f4ng c\u1ea7n thi\u1ebft.<\/p>\n

3. Tr\u00e1nh l\u00e3ng ph\u00ed th\u1eddi gian<\/strong>
\nV\u1edbi chi ph\u00ed eo h\u1eb9p, b\u1ea1n c\u1ea7n ph\u1ea3i \u0111i\u1ec1u \u0111\u1ed9ng th\u1eddi gian \u0111\u1ec3 n\u1ed7 l\u1ef1c l\u00e0m vi\u1ec7c v\u00e0 g\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng hi\u1ec7n t\u1ea1i. H\u00e3y lu\u00f4n t\u00e2m ni\u1ec7m r\u1eb1ng, d\u00f9 h\u1ec7 th\u1ed1ng c\u1ee7a b\u1ea1n c\u00f3 \u0111\u1ed9c \u0111\u00e1o v\u00e0 ri\u00eang bi\u1ec7t \u0111\u1ebfn \u0111\u00e2u th\u00ec v\u1eabn c\u00f3 nh\u1eefng \u0111\u1ed1i th\u1ee7 kh\u00e1c \u0111ang t\u00ecm c\u00e1ch t\u1ed1ng c\u1ed5 b\u1ea1n ra kh\u1ecfi cu\u1ed9c ch\u01a1i n\u00e0y. Ch\u1ec9 b\u1eb1ng c\u00e1ch ph\u00e1t tri\u1ec3n th\u1eadt nhanh, b\u1ea1n m\u1edbi c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng kho\u1ea3ng c\u00e1ch an to\u00e0n c\u1ea7n thi\u1ebft.<\/p>\n

H\u01a1n n\u1eefa b\u1ea1n c\u00e0ng t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c th\u1eddi gian t\u1ed1t bao nhi\u00eau, chi ph\u00ed d\u00e0nh cho nh\u1eefng vi\u1ec7c kh\u00e1c s\u1ebd \u0111\u01b0\u1ee3c h\u1ea1n ch\u1ebf b\u1ea5y nhi\u00eau. Ch\u1ec9 sau khi h\u1ec7 th\u1ed1ng c\u1ee7a b\u1ea1n l\u1edbn m\u1ea1nh, l\u00fac nh\u00ecn l\u1ea1i b\u1ea1n s\u1ebd th\u1ea5y m\u00ecnh ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c v\u00f4 s\u1ed1 kho\u1ea3n l\u00e3ng ph\u00ed kh\u00f4ng c\u1ea7n thi\u1ebft.<\/p>\n

9 c\u00e1ch \u0111\u01a1n gi\u1ea3n gi\u00fap b\u1ea1n c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 click cho ads <\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

M\u1ed9t khi b\u01b0\u1edbc ch\u00e2n v\u00e0o th\u1ebf gi\u1edbi marketing online, d\u00f9 mu\u1ed1n hay kh\u00f4ng b\u1ea1n \u0111\u1ec1u ph\u1ea3i b\u1ecf ra m\u1ed9t s\u1ed1 chi ph\u00ed nh\u1ea5t \u0111\u1ecbnh cho vi\u1ec7c \u0111\u1ea7u t\u01b0. Ti\u1ec1n \u0111\u1ea7u t\u01b0 r\u00f5 r\u00e0ng l\u00e0 m\u1ee5c \u0111\u00edch ch\u00ednh \u0111\u00e1ng, nh\u01b0ng \u0111\u00f4i khi k\u1ebft qu\u1ea3 kh\u00f4ng \u0111\u01b0\u1ee3c nh\u01b0 \u00fd. Sau c\u00f9ng l\u00e0 vi\u1ec7c b\u1ea1n l\u00e3ng ph\u00ed s\u1ed1 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56935"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=56935"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56935\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=56935"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=56935"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=56935"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}