{"id":56938,"date":"2023-12-20T20:22:43","date_gmt":"2023-12-20T13:22:43","guid":{"rendered":"https:\/\/masterskills.org\/blog\/huong-dan-su-dung-site-search-trong-google-analytics.html"},"modified":"2023-12-20T20:22:43","modified_gmt":"2023-12-20T13:22:43","slug":"huong-dan-su-dung-site-search-trong-google-analytics","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/huong-dan-su-dung-site-search-trong-google-analytics.html","title":{"rendered":"H\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng Site Search trong Google Analytics"},"content":{"rendered":"
Kh\u00f4ng \u00edt th\u00ec nhi\u1ec1u, m\u1ed9t khi l\u00e0m Marketing Online hay x\u00e2y d\u1ef1ng website, blog, b\u1ea1n \u0111\u1ec1u ph\u1ea3i l\u00e0m quen v\u1edbi Google Analytics. \u0110\u00e2y l\u00e0 c\u00f4ng c\u1ee5 t\u1ed5ng h\u1ee3p c\u00e1c ph\u00e2n t\u00edch v\u1ec1 website t\u1eeb Google, gi\u00fap ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 qu\u1ea3n l\u00fd c\u00e1c d\u1ecbch v\u1ee5 hay s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch tri\u1ec7t \u0111\u1ec3 h\u01a1n, ch\u00ednh x\u00e1c h\u01a1n, v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n

V\u1eady c\u00f2n Site Search c\u00f3 \u00fd ngh\u0129a g\u00ec? V\u1ec1 c\u01a1 b\u1ea3n \u0111\u00e2y l\u00e0 1 nh\u00e1nh c\u00f4ng c\u1ee5 c\u1ee7a Google Analytics, n\u00f3 gi\u00fap b\u1ea1n theo d\u00f5i h\u00e0nh vi v\u00e0 th\u00f3i quen c\u1ee7a ng\u01b0\u1eddi d\u00f9ng th\u00f4ng qua ch\u1ee9c n\u0103ng t\u00ecm ki\u1ebfm tr\u00ean website. \u0110\u1ec3 truy c\u1eadp v\u00e0o Site Search, b\u1ea1n c\u1ea7n ph\u1ea3i \u0111\u0103ng nh\u1eadp v\u00e0o t\u00e0i kho\u1ea3n Google Analytics c\u1ee7a m\u00ecnh, ti\u1ebfp \u0111\u1ebfn ch\u1ecdn Behavior ><\/i> Site Search<\/i>. M\u1eb7c \u0111\u1ecbnh, t\u00ednh n\u0103ng n\u00e0y ch\u01b0a c\u00f3 b\u1ea5t c\u1ee9 th\u00f4ng tin n\u00e0o hi\u1ec3n th\u1ecb, th\u1ebf n\u00ean b\u1ea1n c\u1ea7n ph\u1ea3i thi\u1ebft l\u1eadp tr\u01b0\u1edbc \u0111\u00e3.<\/p>\n

L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 thi\u1ebft l\u1eadp Site Search?<\/strong>
\n\u0110\u1ec3 thi\u1ebft l\u1eadp cho Site Search, \u0111\u1ea7u ti\u00ean chuy\u1ec3n qua tab Admin<\/i>, ti\u1ebfp \u0111\u1ebfn ch\u1ecdn View Settings<\/i>. L\u00fac n\u00e0y k\u00e9o chu\u1ed9t xu\u1ed1ng d\u01b0\u1edbi c\u00f9ng c\u1ee7a trang cho \u0111\u1ebfn khi b\u1eaft g\u1eb7p t\u00f9y ch\u1ecdn Site Search Settings<\/i>. H\u00e3y chuy\u1ec3n Site Search Tracking<\/i> t\u1eeb tr\u1ea1ng th\u00e1i OFF sang ON \u0111\u1ec3 k\u00edch ho\u1ea1t.<\/p>\n

Ti\u1ebfp \u0111\u1ebfn nh\u1eadp tham s\u1ed1 t\u00ecm ki\u1ebfm v\u00e0o tr\u01b0\u1eddng Query Parameter<\/i>, \u0111\u00e2y l\u00e0 c\u00e1c t\u1eeb ch\u1ec9 \u0111\u1ecbnh ho\u1eb7c th\u00f4ng s\u1ed1 truy v\u1ea5n n\u1ed9i b\u1ed9, ch\u1eb3ng h\u1ea1n nh\u01b0 \u201ct\u00ecm ki\u1ebfm, t\u1eeb kh\u00f3a, truy v\u1ea5n\u201d, ho\u1eb7c 1 ch\u1eef c\u00e1i nh\u1ea5t \u0111\u1ecbnh nh\u01b0 \u201cq\u201d ho\u1eb7c \u201cs\u201d, b\u1ea1n c\u00f3 th\u1ec3 nh\u1eadp t\u1ed1i \u0111a 5 th\u00f4ng s\u1ed1 v\u00e0 c\u00e1ch nhau b\u1eb1ng d\u1ea5u ph\u1ea9y.<\/p>\n

\n

C\u00e0i \u0111\u1eb7t Site search trong Google Analytics<\/p>\n<\/div>\n

\u0110\u1ea3o m\u1eaft xu\u1ed1ng ph\u00eda d\u01b0\u1edbi\u00a0Query parameter<\/em>, b\u1ea1n s\u1ebd nh\u00ecn th\u1ea5y h\u1ed9p tho\u1ea1i\u00a0Strip query parameters out of URL<\/em>. N\u1ebfu h\u1ed9p tho\u1ea1i n\u00e0y \u0111\u01b0\u1ee3c t\u00edch, c\u00e1c th\u00f4ng s\u1ed1 truy v\u1ea5n \u0111\u00e3 nh\u1eadp ph\u00eda tr\u00ean s\u1ebd \u0111\u01b0\u1ee3c t\u00e1ch kh\u1ecfi URL. Ng\u01b0\u1ee3c l\u1ea1i n\u1ebfu kh\u00f4ng t\u00edch, m\u1ed7i k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm s\u1ebd t\u1ef1 \u0111\u1ed9ng t\u1ea1o ra 1 \u0111\u1ecba ch\u1ec9 URL t\u01b0\u01a1ng \u1ee9ng v\u1edbi m\u1ed7i truy v\u1ea5n.<\/p>\n

C\u1ea3 2 t\u00f9y ch\u1ecdn tr\u00ean \u0111\u1ec1u c\u00f3 nh\u1eefng l\u1ee3i \u00edch nh\u1ea5t \u0111\u1ecbnh, th\u1ebf n\u00ean h\u00e3y c\u00e2n nh\u1eafc y\u00eau c\u1ea7u c\u1ee7a m\u00ecnh \u0111\u1ec3 l\u1ef1a ch\u1ecdn ph\u01b0\u01a1ng \u00e1n t\u1ed1i \u01b0u nh\u1ea5t.<\/p>\n

Ngo\u00e0i ra, \u0111\u1ec3 ph\u00e2n t\u00edch d\u1eef li\u1ec7u k\u1ef9 l\u01b0\u1ee1ng h\u01a1n, b\u1ea1n c\u00f3 th\u1ec3 nh\u1eadp th\u00f4ng s\u1ed1 theo t\u1eebng danh m\u1ee5c. T\u01b0\u01a1ng t\u1ef1, h\u1ed9p tho\u1ea1i Strip category parameters out of URL<\/i> c\u00f3 t\u00e1c d\u1ee5ng t\u00e1ch c\u00e1c tham s\u1ed1 danh m\u1ee5c ra kh\u1ecfi \u0111\u1ecba ch\u1ec9 URL.<\/p>\n

Theo d\u00f5i th\u1ed1ng k\u00ea Subiz chat v\u1edbi Google Analytics<\/p>\n

T\u00ecm hi\u1ec3u v\u1ec1 Site Search<\/strong>
Overview<\/strong><\/p>\n

\n

Overview Site Search trong Google Analytics<\/p>\n<\/div>\n

Sau khi ho\u00e0n t\u1ea5t thi\u1ebft l\u1eadp v\u00e0 quay tr\u1edf l\u1ea1i Behavior >Site Search<\/i>, m\u1ee5c \u0111\u1ea7u ti\u00ean m\u00e0 b\u1ea1n b\u1eaft g\u1eb7p \u0111\u00f3 l\u00e0 Overview. \u0110\u00e2y l\u00e0 n\u01a1i hi\u1ec3n th\u1ecb t\u1ea5t c\u1ea3 c\u00e1c th\u00f4ng tin t\u00f3m l\u01b0\u1ee3c v\u1ec1 d\u1eef li\u1ec7u t\u00ecm ki\u1ebfm tr\u00ean trang. B\u1ea1n s\u1ebd d\u1ec5 d\u00e0ng quan s\u00e1t \u0111\u01b0\u1ee3c c\u00f3 bao nhi\u00eau % s\u1ed1 l\u01b0\u1ee3t truy c\u1eadp s\u1eed d\u1ee5ng ch\u1ee9c n\u0103ng t\u00ecm ki\u1ebfm tr\u00ean trang, c\u0169ng nh\u01b0 t\u1ed5ng s\u1ed1 l\u01b0\u1ee3t t\u00ecm ki\u1ebfm, c\u00e1c phi\u00ean t\u00ecm ki\u1ebfm, s\u1ed1 l\u1ea7n xem trang\/t\u00ecm ki\u1ebfm, % tho\u00e1t kh\u1ecfi t\u00ecm ki\u1ebfm, % s\u1ed1 l\u1ea7n t\u00ecm ki\u1ebfm l\u1ea1i, th\u1eddi gian sau khi t\u00ecm ki\u1ebfm, hay s\u1ed1 l\u01b0\u1ee3t xem trang trung b\u00ecnh sau khi t\u00ecm ki\u1ebfm.<\/p>\n

Usage<\/strong>
\nM\u1ee5c n\u00e0y c\u00f3 2 h\u00e0ng d\u1eef li\u1ec7u. Th\u1ee9 nh\u1ea5t l\u00e0 s\u1ed1 l\u01b0\u1ee3t gh\u00e9 trang s\u1eed d\u1ee5ng ch\u1ee9c n\u0103ng t\u00ecm ki\u1ebfm, v\u00e0 th\u1ee9 2 l\u00e0 s\u1ed1 l\u01b0\u1ee3t gh\u00e9 trang kh\u00f4ng s\u1eed d\u1ee5ng ch\u1ee9c n\u0103ng t\u00ecm ki\u1ebfm. M\u1ed7i h\u00e0ng n\u00e0y \u0111\u1ec1u theo k\u00e8m nh\u1eefng gi\u00e1 tr\u1ecb nh\u01b0 s\u1ed1 phi\u00ean, % phi\u00ean m\u1edbi, ng\u01b0\u1eddi d\u00f9ng m\u1edbi, t\u1ef7 l\u1ec7 tho\u00e1t, s\u1ed1 trang\/phi\u00ean, th\u1eddi gian trung b\u00ecnh c\u1ee7a phi\u00ean, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i m\u1ee5c ti\u00eau, hay s\u1ed1 l\u1ea7n m\u1ee5c ti\u00eau ho\u00e0n th\u00e0nh. B\u1ea1n c\u00f3 th\u1ec3 d\u1ef1a v\u00e0o nh\u1eefng s\u1ed1 li\u1ec7u tr\u00ean \u0111\u1ec3 c\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u1edbi t\u00ecm ki\u1ebfm trang.<\/p>\n

Search Terms<\/strong>
\n\u0110\u00e2y l\u00e0 n\u01a1i hi\u1ec3n th\u1ecb t\u1ea5t c\u1ea3 nh\u1eefng t\u1eeb ho\u1eb7c c\u1ee5m t\u1eeb kh\u00f3a m\u00e0 visitor nh\u1eadp v\u00e0o trong h\u1ed9p tho\u1ea1i t\u00ecm ki\u1ebfm. M\u1ed7i truy v\u1ea5n s\u1eed d\u1ee5ng s\u1ebd hi\u1ec3n th\u1ecb b\u00ean c\u1ea1nh c\u00e1c s\u1ed1 li\u1ec7u t\u00ecm ki\u1ebfm, b\u00ean c\u1ea1nh \u0111\u00f3 2 m\u1ee5c Goal v\u00e0 E-Commerce c\u0169ng \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p t\u1ea1i \u0111\u00e2y.<\/p>\n

V\u1ec1 m\u1eb7t b\u1ea3n ch\u1ea5t, Search Terms s\u1ebd gi\u00fap b\u1ea1n gi\u1ea3i \u0111\u00e1p nh\u1eefng th\u1eafc m\u1eafc d\u01b0\u1edbi \u0111\u00e2y:<\/p>\n

    \n
  • Sau khi t\u00ecm ki\u1ebfm, ng\u01b0\u1eddi d\u00f9ng ph\u1ea3i qua bao nhi\u00eau trang \u0111\u1ec3 t\u00ecm \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 cu\u1ed1i c\u00f9ng?<\/li>\n
  • C\u00f3 bao nhi\u00eau visitor t\u1eaft t\u00ecm ki\u1ebfm v\u00e0 r\u1eddi website?<\/li>\n
  • T\u1eeb kh\u00f3a n\u00e0o kh\u00f4ng \u0111\u1ee7 k\u1ebft qu\u1ea3 hi\u1ec3n th\u1ecb?<\/li>\n
  • M\u1ee9c \u0111\u1ed9 ki\u00ean tr\u00ec c\u1ee7a visitor khi t\u01b0\u01a1ng t\u00e1c v\u1edbi h\u1ed9p tho\u1ea1i t\u00ecm ki\u1ebfm? S\u1ed1 trang m\u00e0 visitor \u0111\u00e3 t\u00ecm ki\u1ebfm?<\/li>\n
  • Nh\u1eefng truy v\u1ea5n \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nhi\u1ec1u nh\u1ea5t?<\/li>\n
  • \u0110\u00e2u l\u00e0 n\u01a1i m\u00e0 ng\u01b0\u1eddi d\u00f9ng quy\u1ebft \u0111\u1ecbnh d\u1eebng l\u1ea1i \u0111\u1ec3 t\u00ecm ki\u1ebfm?<\/li>\n
  • Truy v\u1ea5n n\u00e0o ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi website?<\/li>\n
  • Truy v\u1ea5n c\u00f3 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao nh\u1ea5t?<\/li>\n<\/ul>\n

    Pages<\/strong>
    \nPages l\u00e0 n\u01a1i hi\u1ec3n th\u1ecb v\u1ecb tr\u00ed c\u00e1c trang tr\u00ean website m\u00e0 ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 d\u1eebng l\u1ea1i \u0111\u1ec3 t\u00ecm ki\u1ebfm. H\u1ea7u h\u1ebft trong c\u00e1c tr\u01b0\u1eddng h\u1ee3p,\u0111\u00e2y l\u00e0 m\u1ee5c h\u1eefu \u00edch trong vi\u1ec7c nghi\u00ean c\u1ee9u th\u00f3i quen c\u1ee7a ng\u01b0\u1eddi d\u00f9ng trong vi\u1ec7c t\u1eeb b\u1ecf, hay chuy\u1ec3n qua l\u1ea1i gi\u1eefa c\u00e1c ph\u01b0\u01a1ng th\u1ee9c t\u00ecm ki\u1ebfm.<\/p>\n

    \u0110\u1ec3 xem \u0111\u00e2u l\u00e0 trang \u0111\u00edch m\u00e0 ng\u01b0\u1eddi d\u00f9ng mu\u1ed1n t\u00ecm ki\u1ebfm, click chu\u1ed9t v\u00e0o t\u00f9y ch\u1ecdn Destination Page<\/i>ngay ph\u00eda tr\u00ean c\u00e1c th\u00f4ng s\u1ed1 t\u00ecm ki\u1ebfm.<\/p>\n

    Tr\u00ean \u0111\u00e2y l\u00e0 t\u1ea5t c\u1ea3 nh\u1eefng g\u00ec b\u1ea1n c\u1ea7n th\u1ef1c hi\u1ec7n \u0111\u1ec3 thi\u1ebft l\u1eadp v\u00e0 s\u1eed d\u1ee5ng Site Search trong Google Analytics. Hy v\u1ecdng b\u00e0i vi\u1ebft s\u1ebd gi\u00fap b\u1ea1n c\u00f3 c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n h\u01a1n v\u1ec1 ch\u1ee9c n\u0103ng Site Search n\u00f3i ri\u00eang c\u0169ng nh\u01b0 Google Analytics n\u00f3i chung.<\/p>\n

    Ch\u00fac b\u1ea1n th\u00e0nh c\u00f4ng!<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    V\u1eady c\u00f2n Site Search c\u00f3 \u00fd ngh\u0129a g\u00ec? V\u1ec1 c\u01a1 b\u1ea3n \u0111\u00e2y l\u00e0 1 nh\u00e1nh c\u00f4ng c\u1ee5 c\u1ee7a Google Analytics, n\u00f3 gi\u00fap b\u1ea1n theo d\u00f5i h\u00e0nh vi v\u00e0 th\u00f3i quen c\u1ee7a ng\u01b0\u1eddi d\u00f9ng th\u00f4ng qua ch\u1ee9c n\u0103ng t\u00ecm ki\u1ebfm tr\u00ean website. \u0110\u1ec3 truy c\u1eadp v\u00e0o Site Search, b\u1ea1n c\u1ea7n ph\u1ea3i \u0111\u0103ng nh\u1eadp v\u00e0o t\u00e0i kho\u1ea3n Google Analytics c\u1ee7a m\u00ecnh, ti\u1ebfp \u0111\u1ebfn ch\u1ecdn Behavior ><\/i> Site Search<\/i>. M\u1eb7c \u0111\u1ecbnh, t\u00ednh n\u0103ng n\u00e0y ch\u01b0a c\u00f3 b\u1ea5t c\u1ee9 th\u00f4ng tin n\u00e0o hi\u1ec3n th\u1ecb, th\u1ebf n\u00ean b\u1ea1n c\u1ea7n ph\u1ea3i thi\u1ebft l\u1eadp tr\u01b0\u1edbc \u0111\u00e3.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56938"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=56938"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56938\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=56938"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=56938"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=56938"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}