{"id":56945,"date":"2023-12-20T20:25:45","date_gmt":"2023-12-20T13:25:45","guid":{"rendered":"https:\/\/masterskills.org\/blog\/5-buoc-de-thuc-hien-marketing-noi-dung-hieu-qua.html"},"modified":"2023-12-20T20:25:45","modified_gmt":"2023-12-20T13:25:45","slug":"5-buoc-de-thuc-hien-marketing-noi-dung-hieu-qua","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/5-buoc-de-thuc-hien-marketing-noi-dung-hieu-qua.html","title":{"rendered":"5 b\u01b0\u1edbc \u0111\u1ec3 th\u1ef1c hi\u1ec7n Marketing n\u1ed9i dung hi\u1ec7u qu\u1ea3"},"content":{"rendered":"
Xu h\u01b0\u1edbng nh\u1eefng b\u00e0i vi\u1ebft n\u1ed9i dung c\u00f3 m\u1ee5c \u0111\u00edch Marketing hi\u1ec7n nay thi\u00ean v\u1ec1 vi\u1ec7c chia s\u1ebb nh\u1eefng tr\u1ea3i nghi\u1ec7m h\u1eefu \u00edch c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. Ngay t\u1eeb ti\u00eau \u0111\u1ec1 b\u00e0i vi\u1ebft, c\u00e1c t\u00e1c gi\u1ea3 c\u0169ng th\u01b0\u1eddng h\u1ee9a h\u1eb9n r\u1eb1ng n\u1ed9i dung b\u00e0i vi\u1ebft h\u1ee9a h\u1eb9n s\u1ebd r\u1ea5t l\u00f4i cu\u1ed1n.<\/p>\n

Vi\u1ec7c th\u01b0\u1eddng xuy\u00ean mang \u0111\u1ebfn nh\u1eefng b\u00e0i vi\u1ebft n\u00e0y s\u1ebd t\u1ea1o ra t\u00e2m l\u00ed mong ch\u1edd n\u01a1i kh\u00e1ch h\u00e0ng. H\u1ecd s\u1ebd ch\u1edd \u0111\u1ee3i nh\u1eefng g\u00ec b\u1ea1n vi\u1ebft ra, d\u1ea7n d\u1ea7n tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh c\u1ee7a b\u1ea1n. Tuy nhi\u00ean, m\u1ed9t c\u00f4ng ty nh\u1ecf v\u1edbi ng\u00e2n s\u00e1ch eo h\u1eb9p l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh Marketing n\u1ed9i dung (Content marketing) hi\u1ec7u qu\u1ea3? M\u1eb7c d\u00f9 \u0111\u00e3 c\u00f3 r\u1ea5t nhi\u1ec1u nghi\u00ean c\u1ee9u v\u1ec1 ch\u1ee7 \u0111\u1ec1 n\u00e0y v\u1edbi nhi\u1ec1u nh\u1eadn \u0111\u1ecbnh kh\u00e1c nhau, nh\u01b0ng theo t\u00f4i c\u00f3 5 b\u01b0\u1edbc ch\u00ednh \u0111\u1ec3 c\u00f3 th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh Marketing n\u1ed9i dung tuy\u1ec7t v\u1eddi.<\/p>\n

B\u01b0\u1edbc 1: Ph\u00e2n lo\u1ea1i c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng<\/strong>
\nH\u00e3y b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c v\u1ea1ch ra k\u1ecbch b\u1ea3n v\u1ec1 kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng nh\u1ea5t v\u00e0 t\u1ed3i t\u1ec7 nh\u1ea5t. \u0110\u1eb7c \u0111i\u1ec3m chung c\u1ee7a c\u00e1c kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng chi tr\u1ea3 cho h\u00e0ng h\u00f3a, d\u1ecbch v\u1ee5 m\u00e0 b\u1ea1n cung c\u1ea5p? T\u00ecm ra nh\u1eefng l\u00fd do khi\u1ebfn m\u1ed9t nh\u00f3m kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3 mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n so v\u1edbi nh\u00f3m kh\u00e1ch h\u00e0ng kh\u00e1c? \u0110\u00e2u l\u00e0 s\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 nh\u00e2n kh\u1ea9u h\u1ecdc v\u00e0 h\u00e0nh vi gi\u1eefa c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng? T\u1eeb \u0111\u00f3, t\u1ea1o h\u1ed3 s\u01a1 ho\u1eb7c personas cho t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng ri\u00eang bi\u1ec7t.\u200b<\/p>\n

\"\"<\/p>\n

B\u01b0\u1edbc 2: Nghi\u00ean c\u1ee9u h\u00e0nh vi kh\u00e1ch h\u00e0ng trong qu\u00e1 tr\u00ecnh mua h\u00e0ng<\/strong>
\n\u0110\u1ed1i v\u1edbi m\u1ed7i nh\u00f3m kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3, ch\u00fa \u00fd x\u00e1c \u0111\u1ecbnh s\u1ef1 \u01b0u ti\u00ean c\u1ee7a h\u1ecd khi ti\u1ebfn h\u00e0nh t\u00ecm ki\u1ebfm th\u00f4ng tin, ti\u00eau th\u1ee5 h\u00e0ng h\u00f3a, mua h\u00e0ng? Nh\u1eefng k\u00eanh n\u00e0o c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng t\u1edbi h\u1ecd trong qu\u00e1 tr\u00ecnh mua h\u00e0ng? H\u1ecd c\u00f3 s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm kh\u00f4ng? H\u1ecd c\u00f3 s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i kh\u00f4ng? Ph\u1ea3n \u1ee9ng c\u1ee7a h\u1ecd \u0111\u1ed1i v\u1edbi nh\u1eefng qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed ho\u1eb7c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i? Ph\u1ea3n \u1ee9ng c\u1ee7a h\u1ecd \u0111\u1ed1i v\u1edbi nh\u1eefng ph\u1ea7n m\u1ec1m chat tr\u1ef1c tuy\u1ebfn h\u1ed7 tr\u1ee3 h\u1ecd? H\u1ecd c\u00f3 \u0111\u0103ng k\u00fd theo d\u00f5i th\u01b0\u1eddng xuy\u00ean? \u0110i\u1ec1u g\u00ec khuy\u1ebfn kh\u00edch h\u1ecd mua h\u00e0ng? \u0110\u01b0a ra m\u1ed9t c\u00e1ch chi ti\u1ebft \u0111\u1ed1i v\u1edbi m\u1ed7i nh\u00f3m kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3.<\/p>\n

\"\"<\/p>\n

B\u01b0\u1edbc 3: Nghi\u00ean c\u1ee9u nh\u1eefng c\u00e2u h\u1ecfi kh\u00e1ch h\u00e0ng \u0111\u1eb7t ra<\/strong>
\nTh\u1ef1c t\u1ebf l\u00e0 kh\u00e1ch h\u00e0ng th\u01b0\u1eddng t\u1ef1 \u0111\u1eb7t ra nhi\u1ec1u c\u00e2u h\u1ecfi tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng hay kh\u00f4ng. Nh\u01b0ng nh\u1eefng c\u00e2u h\u1ecfi \u0111\u00f3 l\u00e0 g\u00ec? \u0110\u1ed1i v\u1edbi m\u1ed7i m\u1ed9t nh\u00f3m kh\u00e1ch h\u00e0ng, trong su\u1ed1t qu\u00e1 tr\u00ecnh t\u1eeb xem h\u00e0ng \u0111\u1ebfn mua h\u00e0ng, b\u1ea1n n\u00ean x\u00e1c \u0111\u1ecbnh tr\u01b0\u1edbc nh\u1eefng c\u00e2u h\u1ecfi quan tr\u1ecdng m\u00e0 kh\u00e1ch h\u00e0ng \u0111ang t\u00ecm c\u00e2u tr\u1ea3 l\u1eddi \u0111\u1ec3 c\u00f3 th\u1ec3 t\u1ef1 tin v\u00e0 c\u00f3 th\u1ec3 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u c\u1ee7a h\u1ecd. Kh\u1ea3o s\u00e1t kh\u00e1ch h\u00e0ng, xem x\u00e9t nh\u1eefng t\u1eeb kh\u00f3a t\u00ecm ki\u1ebfm tr\u00ean website, c\u00f3 t\u1eeb kh\u00f3a n\u00e0o m\u00e0 kh\u00e1ch h\u00e0ng \u0111ang \u0111\u1eb7t c\u00e2u h\u1ecfi kh\u00f4ng. T\u01b0\u01a1ng t\u1ef1, r\u00e0 so\u00e1t tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 t\u00ecm ra nh\u1eefng c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p.<\/p>\n

B\u01b0\u1edbc 4: T\u1eadn d\u1ee5ng M\u1ee5c H\u1ecfi \u2013 \u0111\u00e1p \u0111\u1ec3 l\u00ean k\u1ebf ho\u1ea1ch cho Marketing n\u1ed9i dung<\/strong>
\nM\u1ed9t c\u00e1ch c\u01a1 b\u1ea3n v\u00e0 hi\u1ec7u qu\u1ea3 nh\u1ea5t m\u00e0 m\u1ed9t doanh nghi\u1ec7p v\u1edbi ngu\u1ed3n l\u1ef1c h\u1ea1n ch\u1ebf c\u00f3 th\u1ec3 \u0111\u01b0a ra nh\u1eefng n\u1ed9i dung h\u1ea5p d\u1eabn, thu h\u00fat l\u00e0 vi\u1ec7c tr\u1ea3 l\u1eddi nh\u1eefng c\u00e2u h\u1ecfi c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

Nh\u01b0ng: \u0110\u1eebng \u00e1p \u0111\u1eb7t kh\u00e1ch h\u00e0ng \u0111\u1eb7t c\u00e2u h\u1ecfi, h\u00e3y l\u00e0m cho h\u1ecd c\u1ea3m th\u1ea5y r\u1eb1ng b\u1ea1n \u0111ang c\u1ed1 g\u1eafng \u0111\u01b0a ra c\u00e2u tr\u1ea3 l\u1eddi t\u1ed1t nh\u1ea5t b\u1eb1ng vi\u1ec7c chia s\u1ebb kinh nghi\u1ec7m. M\u1ed9t b\u00e0i vi\u1ebft \u0111\u01a1n thu\u1ea7n c\u00f3 th\u1ec3 mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao nh\u01b0ng vi\u1ec7c k\u1ebft h\u1ee3p v\u1edbi video, c\u00f4ng c\u1ee5 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng s\u1ebd mang \u0111\u1ebfn k\u1ebft qu\u1ea3 b\u1ea5t ng\u1edd.\u200b<\/p>\n

\"\"<\/p>\n

B\u01b0\u1edbc 5: T\u1ed1i \u01b0u kinh nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng, tr\u1ea3i nghi\u1ec7m m\u1ea1ng x\u00e3 h\u1ed9i<\/strong>
\n\u0110\u1eebng \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n c\u1ea3m th\u1ea5y b\u1ed1i r\u1ed1i v\u1edbi nh\u1eefng qu\u1ea3ng c\u00e1o r\u1ea7m r\u1ed9, li\u00ean t\u1ee5c. C\u1ed1 g\u1eafng x\u00e2y d\u1ef1ng m\u1ee5c H\u1ecfi \u0111\u00e1p ph\u00e2n theo nh\u00f3m kh\u00e1ch h\u00e0ng, theo c\u00e1ch th\u1ee9c m\u00e0 h\u1ecd t\u00ecm ki\u1ebfm, \u0111\u1ecdc nh\u1eefng b\u00e0i vi\u1ebft c\u1ee7a b\u1ea1n. B\u1ea1n c\u0169ng n\u00ean ghi nh\u1edb vi\u1ec7c \u0111i\u1ec1u ch\u1ec9nh n\u1ed9i b\u00e0i vi\u1ebft cho ph\u00f9 h\u1ee3p v\u1edbi n\u1ed9i dung m\u00e0 kh\u00e1ch h\u00e0ng \u0111ang t\u00ecm ki\u1ebfm v\u00e0 n\u00ean s\u1eed d\u1ee5ng ng\u00f4n ng\u1eef c\u1ee7a h\u1ecd.
\n\u200b
\nB\u1ea1n c\u0169ng \u0111\u1eebng qu\u00ean ch\u00fa tr\u1ecdng nh\u1eefng tr\u1ea3i nghi\u1ec7m m\u1ea1ng x\u00e3 h\u1ed9i. \u0110i\u1ec1u n\u00e0y kh\u00f4ng nh\u1eefng gi\u00fap b\u1ea1n c\u00f3 th\u1ec3 thu th\u1eadp nh\u1eefng \u00fd ki\u1ebfn c\u1ee7a kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n d\u1ec5 d\u00e0ng chia s\u1ebb th\u00f4ng tin, n\u1ed9i dung t\u1edbi h\u1ecd.<\/p>\n

L\u1eddi k\u1ebft<\/em>: B\u1ea1n n\u00ean b\u1eaft \u0111\u1ea7u v\u1edbi nh\u00f3m kh\u00e1ch h\u00e0ng m\u00e0 b\u1ea1n cho r\u1eb1ng t\u1ed1t nh\u1ea5t, v\u1edbi blog, video v\u00e0 m\u1ed9t ho\u1eb7c hai trang m\u1ea1ng x\u00e3 h\u1ed9i. B\u00ecnh t\u0129nh quan s\u00e1t v\u00e0 \u0111\u01b0a ra m\u1ed9t s\u1ed1 gi\u1ea3 \u0111\u1ecbnh cho c\u00e1c th\u1eed nghi\u1ec7m ban \u0111\u1ea7u c\u1ee7a b\u1ea1n. Ch\u1ec9 c\u1ea7n hi\u1ec3u r\u1eb1ng hi\u1ec7n 5 b\u01b0\u1edbc l\u00e0 nh\u1eefng b\u01b0\u1edbc quan tr\u1ecdng m\u00e0 Marketing n\u1ed9i dung b\u1ea1n s\u1ebd c\u1ea7n ph\u1ea3i th\u1ef1c hi\u1ec7n m\u1ed9t c\u00e1ch th\u01b0\u1eddng xuy\u00ean \u0111\u1ec3 t\u1ea1o \u0111\u00e0, \u0111\u01b0a ra n\u1ed9i dung h\u1ea5p d\u1eabn g\u00f3p ph\u1ea7n x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh doanh nghi\u1ec7p v\u00e0 ph\u00e1t tri\u1ec3n doanh thu.
Huong Bui (Bi\u00ean d\u1ecbch)<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Vi\u1ec7c th\u01b0\u1eddng xuy\u00ean mang \u0111\u1ebfn nh\u1eefng b\u00e0i vi\u1ebft n\u00e0y s\u1ebd t\u1ea1o ra t\u00e2m l\u00ed mong ch\u1edd n\u01a1i kh\u00e1ch h\u00e0ng. H\u1ecd s\u1ebd ch\u1edd \u0111\u1ee3i nh\u1eefng g\u00ec b\u1ea1n vi\u1ebft ra, d\u1ea7n d\u1ea7n tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh c\u1ee7a b\u1ea1n. Tuy nhi\u00ean, m\u1ed9t c\u00f4ng ty nh\u1ecf v\u1edbi ng\u00e2n s\u00e1ch eo h\u1eb9p l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh Marketing n\u1ed9i dung (Content marketing) hi\u1ec7u qu\u1ea3? M\u1eb7c d\u00f9 \u0111\u00e3 c\u00f3 r\u1ea5t nhi\u1ec1u nghi\u00ean c\u1ee9u v\u1ec1 ch\u1ee7 \u0111\u1ec1 n\u00e0y v\u1edbi nhi\u1ec1u nh\u1eadn \u0111\u1ecbnh kh\u00e1c nhau, nh\u01b0ng theo t\u00f4i c\u00f3 5 b\u01b0\u1edbc ch\u00ednh \u0111\u1ec3 c\u00f3 th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh Marketing n\u1ed9i dung tuy\u1ec7t v\u1eddi.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56945"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=56945"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/56945\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=56945"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=56945"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=56945"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}