{"id":5699,"date":"2023-11-29T12:01:38","date_gmt":"2023-11-29T12:01:38","guid":{"rendered":"https:\/\/masterskills.org\/blog\/?p=5699"},"modified":"2023-11-29T21:06:19","modified_gmt":"2023-11-29T21:06:19","slug":"hanh-vi-tieu-dung-cua-khach-hang-bi-anh-huong-boi-nhung-yeu-nao","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/hanh-vi-tieu-dung-cua-khach-hang-bi-anh-huong-boi-nhung-yeu-nao.html","title":{"rendered":"H\u00e0nh vi ti\u00eau d\u00f9ng c\u1ee7a kh\u00e1ch h\u00e0ng b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0o?"},"content":{"rendered":"

Kh\u00e1i ni\u1ec7m h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/strong><\/p>\n

Theo\u00a0Hi\u1ec7p h\u1ed9i Marketing Hoa K\u1ef3<\/em>, h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 nh\u1eefng suy ngh\u0129, c\u1ea3m nh\u1eadn v\u00e0 nh\u1eefng h\u00e0nh \u0111\u1ed9ng m\u00e0 kh\u00e1ch h\u00e0ng th\u1ef1c hi\u1ec7n trong qu\u00e1 tr\u00ecnh mua h\u00e0ng. Nh\u1eefng y\u1ebfu t\u1ed1 nh\u01b0: \u00fd ki\u1ebfn t\u1eeb nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00e1c, qu\u1ea3ng c\u00e1o, th\u00f4ng tin v\u1ec1 gi\u00e1 c\u1ea3, bao b\u00ec, b\u1ec1 ngo\u00e0i s\u1ea3n ph\u1ea9m, ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m\u2026\u0111\u1ec1u c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn c\u1ea3m nh\u1eadn, suy ngh\u0129 v\u00e0 h\u00e0nh vi mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng. Bi\u1ebft \u0111\u01b0\u1ee3c h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd gi\u00fap cho doanh nghi\u1ec7p \u0111\u01b0a ra nh\u1eefng s\u1ea3n ph\u1ea9m, nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 kinh doanh s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p, th\u00edch \u1ee9ng th\u1eddi \u0111\u1ea1i s\u1ed1.<\/p>\n

Theo\u00a0Kotler & Levy<\/em>, h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng l\u00e0 nh\u1eefng h\u00e0nh vi c\u1ee5 th\u1ec3 c\u1ee7a m\u1ed9t c\u00e1 nh\u00e2n khi th\u1ef1c hi\u1ec7n c\u00e1c quy\u1ebft \u0111\u1ecbnh mua s\u1eafm, s\u1eed d\u1ee5ng v\u00e0 lo\u1ea1i b\u1ecf s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5.<\/p>\n

 <\/p>\n

Ng\u00e0y nay, c\u00e1c doanh nghi\u1ec7p nghi\u00ean c\u1ee9u h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1edbi m\u1ee5c \u0111\u00edch nh\u1eadn bi\u1ebft nhu c\u1ea7u, s\u1edf th\u00edch, th\u00f3i quen c\u1ee7a h\u1ecd. C\u1ee5 th\u1ec3 l\u00e0 xem ng\u01b0\u1eddi ti\u00eau d\u00f9ng mu\u1ed1n mua g\u00ec, t\u1ea1i sao h\u1ecd l\u1ea1i mua s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 \u0111\u00f3, t\u1ea1i sao h\u1ecd l\u1ea1i mua nh\u00e3n hi\u1ec7u \u0111\u00f3, h\u1ecd mua nh\u01b0 th\u1ebf n\u00e0o, mua \u1edf \u0111\u00e2u, khi n\u00e0o v\u00e0 m\u1ee9c \u0111\u1ed9 mua ra sao \u0111\u1ec3 x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing th\u00fac \u0111\u1ea9y ng\u01b0\u1eddi ti\u00eau d\u00f9ng mua s\u1eafm s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh.<\/p>\n

C\u00e1c doanh nghi\u1ec7p s\u1ea3n xu\u1ea5t, kinh doanh c\u1ea7n ph\u1ea3i nghi\u00ean c\u1ee9u v\u1ec1 h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ec3 l\u1ef1a ch\u1ecdn ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng ph\u00f9 h\u1ee3p tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh kinh doanh m\u1ed9t s\u1ea3n ph\u1ea9m n\u00e0o \u0111\u00f3. Khi mu\u1ed1n m\u1edf r\u1ed9ng quy m\u00f4 ho\u1ea1t \u0111\u1ed9ng t\u1eeb khu v\u1ef1c n\u00e0y sang khu v\u1ef1c kh\u00e1c, t\u1eeb qu\u1ed1c gia n\u00e0y sang qu\u1ed1c gia kh\u00e1c th\u00ec s\u1ef1 th\u00e0nh c\u00f4ng hay th\u1ea5t b\u1ea1i c\u1ee7a h\u1ecd ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ee9c \u0111\u1ed9 ch\u1ea5p nh\u1eadn c\u1ee7a ng\u01b0\u1eddi b\u1ea3n \u0111\u1ecba. \u0110\u1ec3 v\u01b0\u1ee3t qua r\u00e0o c\u1ea3n n\u00e0y \u0111\u00f2i h\u1ecfi nh\u00e0 s\u1ea3n xu\u1ea5t v\u00e0 ng\u01b0\u1eddi kinh doanh ph\u1ea3i n\u1eafm v\u1eefng nh\u1eefng h\u00e0nh vi, th\u00f3i quen c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng b\u1ea3n \u0111\u1ecba v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u00e0nh vi ti\u00eau d\u00f9ng c\u1ee7a h\u1ecd. Do \u0111\u00f3, nh\u1eefng nh\u00e0 l\u00e0m marketing ph\u1ea3i hi\u1ec3u \u0111\u01b0\u1ee3c h\u00e0nh vi con ng\u01b0\u1eddi \u1edf c\u00e1c l\u1ee9a tu\u1ed5i, \u0111\u1ecba v\u1ecb x\u00e3 h\u1ed9i\u2026v\u00e0 n\u1ec1n v\u0103n h\u00f3a kh\u00e1c nhau \u0111\u1ec3 c\u00f3 th\u1ec3 cung c\u1ea5p nh\u1eefng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 \u0111\u1ebfn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng trong m\u1ed9t kh\u00f4ng gian v\u00e0 th\u1eddi gian th\u00edch h\u1ee3p, th\u00edch \u1ee9ng th\u1eddi \u0111\u1ea1i s\u1ed1<\/p>\n

C\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng?<\/strong><\/p>\n

H\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi mua ch\u1ecbu \u1ea3nh h\u01b0\u1edfng c\u1ee7a 4 y\u1ebfu t\u1ed1 ch\u1ee7 y\u1ebfu: v\u0103n h\u00f3a, x\u00e3 h\u1ed9i, c\u00e1 nh\u00e2n v\u00e0 t\u00e2m l\u00fd. T\u1ea5t c\u1ea3 nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y \u0111\u1ec1u cho doanh nghi\u1ec7p nh\u1eefng c\u0103n c\u1ee9 \u0111\u1ec3 bi\u1ebft c\u00e1ch ti\u1ebfp c\u1eadn v\u00e0 ph\u1ee5c v\u1ee5 ng\u01b0\u1eddi mua m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 h\u01a1n. V\u00ec th\u1ebf, nghi\u00ean c\u1ee9u h\u00e0nh vi ti\u00eau d\u00f9ng c\u00f9ng v\u1edbi nh\u1eefng y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u00e0nh vi ti\u00eau d\u00f9ng gi\u00fap cho nh\u1eefng nh\u00e0 l\u00e0m marketing nh\u1eadn bi\u1ebft v\u00e0 d\u1ef1 \u0111o\u00e1n xu h\u01b0\u1edbng ti\u00eau d\u00f9ng c\u1ee7a t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3. T\u1eeb \u0111\u00f3 \u0111\u01b0a ra nh\u1eefng k\u1ebf ho\u1ea1ch marketing k\u1ecbp th\u1eddi v\u00e0 hi\u1ec7u qu\u1ea3, gi\u00fap gia t\u0103ng doanh thu c\u1ee7a doanh nghi\u1ec7p v\u00e0 th\u00edch \u1ee9ng th\u1eddi \u0111\u1ea1i s\u1ed1.<\/div>\n
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1. Y\u1ebfu t\u1ed1 v\u0103n h\u00f3a<\/strong><\/p>\n

    \n
  • N\u1ec1n v\u0103n h\u00f3a: \u0110\u00e2y l\u00e0 y\u1ebfu t\u1ed1 c\u1ea7n xem x\u00e9t \u0111\u1ea7u ti\u00ean khi doanh nghi\u1ec7p mu\u1ed1n th\u00e2m nh\u1eadp v\u00e0o th\u1ecb tr\u01b0\u1eddng ch\u01b0a \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh t\u1eeb tr\u01b0\u1edbc \u0111\u00f3. V\u00ec \u0111\u00e2y l\u00e0 n\u00e9t \u0111\u1eb7c tr\u01b0ng c\u1ee7a qu\u1ed1c gia v\u00e0 c\u0169ng l\u00e0 y\u1ebfu t\u1ed1 kh\u00e1 quan tr\u1ecdng trong vi\u1ec7c quy\u1ebft \u0111\u1ecbnh \u0111\u1ebfn h\u00e0nh vi mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Doanh nghi\u1ec7p h\u00e3y l\u01b0u \u00fd v\u00e0 th\u1eadt c\u1ea9n tr\u1ecdng \u0111\u1ec3 ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c marketing ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb tr\u01b0\u1eddng \u0111\u00f3, b\u1edfi m\u1ed7i n\u01a1i \u0111\u1ec1u c\u00f3 nh\u1eefng n\u1ec1n v\u0103n h\u00f3a kh\u00e1c nhau.<\/li>\n
  • V\u0103n h\u00f3a c\u1ed9ng \u0111\u1ed3ng: l\u00e0 nh\u00f3m v\u0103n h\u00f3a c\u00f9ng t\u1ed3n t\u1ea1i tr\u00ean m\u1ed9t qu\u1ed1c gia. Th\u00f4ng th\u01b0\u1eddng nh\u00f3m v\u0103n h\u00f3a \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh v\u00e0 ph\u00e1t tri\u1ec3n t\u1eeb nh\u1eefng ng\u01b0\u1eddi c\u00f3 chung t\u00f4n gi\u00e1o, ch\u1ee7ng t\u1ed9c hay chung v\u00f9ng \u0111\u1ecba l\u00fd. C\u00e1c nh\u00f3m ng\u01b0\u1eddi n\u00e0y chi\u1ebfm v\u1ecb tr\u00ed quan tr\u1ecdng trong ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng. C\u00e1c marketer c\u0169ng c\u1ea7n l\u01b0u \u00fd \u0111\u1ec3 \u0111\u01b0a ra chi\u1ebfn d\u1ecbch marketing ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng nh\u00f3m v\u0103n h\u00f3a kh\u00e1c nhau.<\/li>\n<\/ul>\n

     <\/p>\n

    V\u00ed d\u1ee5: Khi nghi\u00ean c\u1ee9u h\u00e0nh vi ti\u00eau d\u00f9ng c\u00e1c nhu y\u1ebfu ph\u1ea9m c\u1ea7n thi\u1ebft (g\u1ea1o, th\u1ef1c ph\u1ea9m, d\u1ea7u g\u1ed9i \u0111\u1ea7u, n\u01b0\u1edbc gi\u1eb7t, n\u01b0\u1edbc r\u1eeda ch\u00e9n,\u2026) c\u1ee7a kh\u00e1ch h\u00e0ng cho th\u1ea5y, kh\u00e1ch h\u00e0ng \u1edf c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn c\u00f3 th\u00f3i quen mua h\u00e0ng \u1edf c\u00e1c si\u00eau th\u1ecb ho\u1eb7c c\u1eeda h\u00e0ng b\u00e1n l\u1ebb, trong khi \u0111\u00f3 ng\u01b0\u1eddi d\u00e2n \u1edf v\u00f9ng n\u00f4ng th\u00f4n l\u1ea1i th\u00edch mua h\u00e0ng \u1edf c\u00e1c khu ch\u1ee3 truy\u1ec1n th\u1ed1ng.<\/p>\n

    2. Y\u1ebfu t\u1ed1 x\u00e3 h\u1ed9i<\/strong><\/p>\n

      \n
    • C\u1ed9ng \u0111\u1ed3ng: L\u00e0 truy\u1ec1n th\u00f4ng b\u1eb1ng l\u1eddi n\u00f3i hay g\u1ecdi c\u00e1ch kh\u00e1c l\u00e0 \u201ctruy\u1ec1n mi\u1ec7ng\u201d, c\u00f3 th\u1ec3 n\u00f3i \u0111\u00e2y l\u00e0 h\u00ecnh th\u1ee9c c\u00f3 \u1ea3nh h\u01b0\u1edfng r\u1ea5t nhi\u1ec1u \u0111\u1ebfn h\u00e0nh vi mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/li>\n
    • M\u1ea1ng x\u00e3 h\u1ed9i: L\u00e0 n\u01a1i t\u1eadp h\u1ee3p c\u00e1c c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng qua Internet. \u0110\u00e2y l\u00e0 n\u01a1i doanh nghi\u1ec7p \u0111ang t\u1eadp trung ch\u00fa \u00fd thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7n nay. C\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn m\u1ed9t s\u1ed1 m\u1ea1ng x\u00e3 h\u1ed9i m\u00e0 c\u00e1c doanh nghi\u1ec7p th\u01b0\u1eddng l\u1ef1a ch\u1ecdn qu\u1ea3ng c\u00e1o nh\u01b0: Facebook, Zalo, Instagram, Tiktok,\u2026<\/li>\n
    • T\u1ea7ng l\u1edbp x\u00e3 h\u1ed9i: \u1ede m\u1ed9t s\u1ed1 n\u01a1i th\u00ec t\u1ea7ng l\u1edbp x\u00e3 h\u1ed9i quy\u1ebft \u0111\u1ecbnh r\u1ea5t nhi\u1ec1u th\u1ee9 b\u1edfi n\u00f3 k\u1ebft h\u1ee3p nhi\u1ec1u y\u1ebfu t\u1ed1 kh\u00e1c nhau d\u1eabn \u0111\u1ebfn h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u0169ng kh\u00e1c nhau.<\/li>\n
    • Gia \u0111\u00ecnh: M\u1ed7i th\u00e0nh vi\u00ean trong gia \u0111\u00ecnh \u0111\u1ec1u c\u00f3 nh\u1eefng \u1ea3nh h\u01b0\u1edfng nh\u1ea5t \u0111\u1ecbnh \u0111\u1ebfn h\u00e0nh vi mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/li>\n
    • \u0110\u1ecba v\u1ecb: M\u1ed7i ng\u01b0\u1eddi \u0111\u1ec1u ch\u1ecdn s\u1ea3n ph\u1ea9m th\u1ec3 hi\u1ec7n \u0111\u1ecba v\u1ecb c\u1ee7a m\u00ecnh trong c\u00e1c vai tr\u00f2 kh\u00e1c nhau. Do \u0111\u00f3, doanh nghi\u1ec7p lu\u00f4n t\u00ecm hi\u1ec3u \u0111\u1ecba v\u1ecb x\u00e3 h\u1ed9i c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ec3 tung ra c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u00e1nh tr\u00fang th\u1ecb hi\u1ebfu v\u00e0 \u0111\u00e1p \u1ee9ng \u0111\u00fang nhu c\u1ea7u c\u1ee7a t\u1eebng ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n

      Theo b\u00e1o c\u00e1o c\u1ee7a\u00a0Worldpanel Division v\u00e0<\/em>\u00a0Households Panel, m<\/em>\u1ee9c chi ti\u00eau c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng cho c\u00e1c s\u1ea3n ph\u1ea9m FMCG gi\u1ea3m nh\u1eb9 trong nh\u1eefng th\u00e1ng \u0111\u1ea7u n\u0103m , nh\u1ea5t l\u00e0 t\u1eeb ng\u00e0y 01\/02 khi Ch\u00ednh ph\u1ee7 ch\u00ednh th\u1ee9c c\u00f4ng b\u1ed1 th\u00f4ng tin d\u1ecbch b\u1ec7nh t\u1ea1i Vi\u1ec7t Nam.Nh\u1eefng di\u1ec5n bi\u1ebfn ph\u1ee9c t\u1ea1p v\u00e0 kh\u00f3 l\u01b0\u1eddng c\u1ee7a d\u1ecbch b\u1ec7nh c\u00f9ng v\u1edbi t\u00e2m l\u00fd lo l\u1eafng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 t\u1ea1o ra nh\u1eefng t\u00e1c \u0111\u1ed9ng nh\u1ea5t \u0111\u1ecbnh \u0111\u1ebfn vi\u1ec7c mua s\u1eafm \u1ed3 \u1ea1t c\u00e1c s\u1ea3n ph\u1ea9m thu\u1ed9c ng\u00e0nh h\u00e0ng FMCG.<\/p>\n

      Xu h\u01b0\u1edbng t\u00edch tr\u1eef h\u00e0ng h\u00f3a d\u1eabn \u0111\u1ebfn m\u1ee9c t\u0103ng tr\u01b0\u1edfng 2 con s\u1ed1 \u1edf h\u1ea7u h\u1ebft c\u00e1c ng\u00e0nh h\u00e0ng ch\u00ednh,\u00a0ngo\u1ea1i tr\u1eeb th\u1ee9c u\u1ed1ng<\/em>. \u0110\u00e2y l\u00e0 ng\u00e0nh h\u00e0ng b\u1ecb \u1ea3nh h\u01b0\u1edfng nhi\u1ec1u nh\u1ea5t t\u1eeb \u0111\u1ea1i d\u1ecbch COVID-19.<\/p>\n

       <\/p>\n

      M\u1ed9t s\u1ed1 ng\u00e0nh h\u00e0ng ph\u1ee5c v\u1ee5 nhu c\u1ea7u t\u00edch tr\u1eef, gi\u00fap ph\u00f2ng, ch\u1ed1ng d\u1ecbch b\u1ec7nh v\u1eabn ghi nh\u1eadn nh\u1eefng m\u1ee9c t\u0103ng tr\u01b0\u1edfng cao nh\u01b0: n\u01b0\u1edbc r\u1eeda tay, m\u00ec \u0103n li\u1ec1n, kh\u1ea9u trang, c\u00e1c th\u1ef1c ph\u1ea9m b\u1ea3o v\u1ec7 s\u1ee9c kh\u1ecfe.<\/p>\n

      3. Y\u1ebfu t\u1ed1 c\u00e1 nh\u00e2n<\/strong><\/p>\n

        \n
      • Tu\u1ed5i t\u00e1c: M\u1ed7i \u0111\u1ed9 tu\u1ed5i \u0111\u1ec1u c\u00f3 nh\u1eefng th\u00f3i quen v\u00e0 nhu c\u1ea7u mua h\u00e0ng kh\u00e1c nhau.<\/li>\n<\/ul>\n

        C\u00e1c doanh nghi\u1ec7p hi\u1ec7n nay \u0111ang b\u1eaft tay v\u00e0o c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing t\u1eadp trung v\u00e0o th\u1ebf h\u1ec7 Z. Th\u1ebf h\u1ec7 n\u00e0y l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111\u01b0\u1ee3c sinh ra trong nh\u1eefng n\u0103m t\u1eeb 1995-2000, l\u00e0 th\u1ebf h\u1ec7 mang \u0111\u1ebfn nhi\u1ec1u thay \u0111\u1ed5i c\u00f4ng ngh\u1ec7 tr\u1ef1c tuy\u1ebfn. \u0110\u00e2y s\u1ebd kh\u00f4ng l\u00e0 m\u1ed9t xu h\u01b0\u1edbng ng\u1eafn h\u1ea1n, n\u00f3 s\u1ebd k\u00e9o d\u00e0i \u0111\u1ebfn kho\u1ea3ng 20 n\u0103m sau, b\u1edfi th\u1ebf h\u1ec7 Z ch\u00ednh l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong nhi\u1ec1u th\u1eadp ni\u00ean s\u1eafp \u0111\u1ebfn.<\/p>\n

          \n
        • Ngh\u1ec1 nghi\u1ec7p: M\u1ed7i ngh\u1ec1 nghi\u1ec7p c\u0169ng c\u00f3 nh\u1eefng nhu c\u1ea7u mua s\u1eafm kh\u00e1c nhau \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng ng\u00e0nh ngh\u1ec1.<\/li>\n
        • Phong c\u00e1ch s\u1ed1ng: D\u00f9 cho m\u1ecdi ng\u01b0\u1eddi \u1edf chung t\u1ea7ng l\u1edbp x\u00e3 h\u1ed9i, chung \u0111\u1ed9 tu\u1ed5i hay chung n\u1ec1n v\u0103n h\u00f3a th\u00ec c\u0169ng s\u1ebd c\u00f3 nh\u1eefng ng\u01b0\u1eddi c\u00f3 nh\u1eefng phong c\u00e1ch s\u1ed1ng kh\u00e1c nhau d\u1eabn \u0111\u1ebfn nhu c\u1ea7u mua s\u1eafm c\u1ee7a h\u1ecd c\u0169ng kh\u00e1c nhau.<\/li>\n
        • T\u00ednh c\u00e1ch v\u00e0 ngo\u1ea1i h\u00ecnh<\/li>\n<\/ul>\n

          4. Y\u1ebfu t\u1ed1 t\u00e2m l\u00fd<\/strong><\/p>\n

          \n
            \n
          • \u0110\u1ed9ng c\u01a1<\/em>\u00a0l\u00e0 \u0111\u1ed9ng l\u1ef1c m\u1ea1nh m\u1ebd th\u00f4i th\u00fac con ng\u01b0\u1eddi h\u00e0nh \u0111\u1ed9ng \u0111\u1ec3 tho\u1ea3 m\u00e3n m\u1ed9t nhu c\u1ea7u v\u1eadt ch\u1ea5t hay tinh th\u1ea7n, hay c\u1ea3 hai. Khi nhu c\u1ea7u tr\u1edf n\u00ean c\u1ea5p thi\u1ebft th\u00ec n\u00f3 th\u00fac d\u1ee5c con ng\u01b0\u1eddi h\u00e0nh \u0111\u1ed9ng \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u \u0111\u00f3. Nh\u01b0 v\u1eady, c\u01a1 s\u1edf h\u00ecnh th\u00e0nh \u0111\u1ed9ng c\u01a1 l\u00e0 c\u00e1c nhu c\u1ea7u \u1edf m\u1ee9c cao.<\/li>\n<\/ul>\n

            Nhu c\u1ea7u c\u1ee7a con ng\u01b0\u1eddi r\u1ea5t \u0111a d\u1ea1ng. C\u00f3 nhu c\u1ea7u ch\u1ee7 \u0111\u1ed9ng, c\u00f3 nhu c\u1ea7u b\u1ecb \u0111\u1ed9ng. Doanh\u00a0nghi\u1ec7p c\u1ea7n ph\u1ea3i n\u1eafm b\u1eaft \u0111\u00fang nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 th\u00fac \u0111\u1ea9y nhu c\u1ea7u \u0111\u00f3 th\u00e0nh \u0111\u1ed9ng c\u01a1 mua h\u00e0ng.<\/p>\n

              \n
            • Tri gi\u00e1c hay nh\u1eadn th\u1ee9c<\/em>\u00a0l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh th\u00f4ng qua \u0111\u00f3 con ng\u01b0\u1eddi tuy\u1ec3n ch\u1ecdn, t\u1ed5 ch\u1ee9c v\u00e0\u00a0gi\u1ea3i th\u00edch c\u00e1c th\u00f4ng tin nh\u1eadn \u0111\u01b0\u1ee3c \u0111\u1ec3 t\u1ea1o ra m\u1ed9t b\u1ee9c tranh v\u1ec1 th\u1ebf gi\u1edbi xung quanh.<\/li>\n<\/ul>\n

              Con ng\u01b0\u1eddi c\u00f3 th\u1ec3 nh\u1eadn th\u1ee9c kh\u00e1c nhau v\u1ec1 c\u00f9ng m\u1ed9t t\u00ecnh hu\u1ed1ng do s\u1ef1 tri gi\u00e1c c\u00f3 ch\u1ecdn l\u1ecdc,\u00a0b\u00f3p m\u00e9o v\u00e0 ghi nh\u1edb th\u00f4ng tin ti\u1ebfp nh\u1eadn \u0111\u01b0\u1ee3c c\u00f3 ch\u1ecdn l\u1ecdc. Do v\u1eady c\u00f3 th\u1ec3 hai ng\u01b0\u1eddi c\u00f3 c\u00f9ng m\u1ed9t \u0111\u1ed9ng c\u01a1 nh\u01b0ng h\u00e0nh \u0111\u1ed9ng kh\u00e1c nhau trong c\u00f9ng m\u1ed9t t\u00ecnh hu\u1ed1ng.<\/p>\n

               <\/p>\n

              C\u00e1c \u0111\u1eb7c t\u00ednh tr\u00ean c\u1ee7a tri gi\u00e1c \u0111\u00f2i h\u1ecfi c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb ph\u1ea3i n\u1ed7 l\u1ef1c l\u1edbn \u0111\u1ec3 mang th\u00f4ng tin\u00a0qu\u1ea3ng c\u00e1o \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng ti\u1ebfp nh\u1eadn.<\/p>\n

                \n
              • L\u0129nh h\u1ed9i hay hi\u1ec3u bi\u1ebft<\/em>\u00a0l\u00e0 nh\u1eefng bi\u1ebfn \u0111\u1ed5i nh\u1ea5t \u0111\u1ecbnh di\u1ec5n ra trong h\u00e0nh vi c\u1ee7a con ng\u01b0\u1eddi d\u01b0\u1edbi\u00a0\u1ea3nh h\u01b0\u1edfng c\u1ee7a kinh nghi\u1ec7m \u0111\u01b0\u1ee3c h\u1ecd t\u00edch lu\u1ef9. Con ng\u01b0\u1eddi c\u00f3 \u0111\u01b0\u1ee3c kinh nghi\u1ec7m, hi\u1ec3u bi\u1ebft l\u00e0 do s\u1ef1 t\u1eebng tr\u1ea3i v\u00e0 kh\u1ea3 n\u0103ng h\u1ecdc h\u1ecfi. Ng\u01b0\u1eddi l\u1edbn t\u1eebng tr\u1ea3i c\u00f3 kinh nghi\u1ec7m h\u01a1n, mua b\u00e1n th\u1ea1o h\u01a1n. Ng\u01b0\u1eddi t\u1eebng tr\u1ea3i v\u1ec1 l\u0129nh v\u1ef1c n\u00e0o th\u00ec c\u00f3 kinh nghi\u1ec7m mua b\u00e1n trong l\u0129nh v\u1ef1c \u0111\u00f3.<\/li>\n
              • Ni\u1ec1m tin v\u00e0 th\u00e1i \u0111\u1ed9<\/em>: Qua th\u1ef1c ti\u1ec5n v\u00e0 s\u1ef1 hi\u1ec3u bi\u1ebft con ng\u01b0\u1eddi ta c\u00f3 \u0111\u01b0\u1ee3c ni\u1ec1m tin v\u00e0 th\u00e1i \u0111\u1ed9, \u0111i\u1ec1u n\u00e0y l\u1ea1i \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u00e0nh vi mua c\u1ee7a h\u1ecd. Doanh nghi\u1ec7p ph\u1ea3i chi\u1ebfm \u0111\u01b0\u1ee3c l\u00f2ng tin c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 c\u00e1c nh\u00e3n h\u00e0ng c\u1ee7a m\u00ecnh. Mu\u1ed1n c\u00f3 ch\u1ed7 \u0111\u1ee9ng v\u1eefng ch\u1eafc tr\u00ean th\u1ecb tr\u01b0\u1eddng n\u1ed9i \u0111\u1ecba v\u00e0 v\u01b0\u01a1n ra th\u1ecb tr\u01b0\u1eddng th\u1ebf gi\u1edbi, h\u00e0ng Vi\u1ec7t Nam ph\u1ea3i chi\u1ebfm \u0111\u01b0\u1ee3c ni\u1ec1m tin c\u1ee7a kh\u00e1ch h\u00e0ng trong n\u01b0\u1edbc v\u00e0 th\u1ebf gi\u1edbi.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

                Kh\u00e1i ni\u1ec7m h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng Theo\u00a0Hi\u1ec7p h\u1ed9i Marketing Hoa K\u1ef3, h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 nh\u1eefng suy ngh\u0129, c\u1ea3m nh\u1eadn v\u00e0 nh\u1eefng h\u00e0nh \u0111\u1ed9ng m\u00e0 kh\u00e1ch h\u00e0ng th\u1ef1c hi\u1ec7n trong qu\u00e1 tr\u00ecnh mua h\u00e0ng. Nh\u1eefng y\u1ebfu t\u1ed1 nh\u01b0: \u00fd ki\u1ebfn t\u1eeb nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00e1c, qu\u1ea3ng c\u00e1o, th\u00f4ng tin v\u1ec1 gi\u00e1 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[196,235],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5699"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=5699"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5699\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=5699"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=5699"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=5699"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}