{"id":5705,"date":"2023-11-29T12:54:56","date_gmt":"2023-11-29T12:54:56","guid":{"rendered":"https:\/\/masterskills.org\/blog\/?p=5705"},"modified":"2024-05-24T17:28:34","modified_gmt":"2024-05-24T10:28:34","slug":"5-ung-dung-tam-ly-hoc-vao-ban-hang","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/5-ung-dung-tam-ly-hoc-vao-ban-hang.html","title":{"rendered":"5 \u1ee8ng d\u1ee5ng t\u00e2m l\u00fd h\u1ecdc v\u00e0o b\u00e1n h\u00e0ng"},"content":{"rendered":"<h2 class=\"post-sapo\"><strong>Vi\u1ec7c hi\u1ec3u v\u00e0 \u00e1p d\u1ee5ng t\u00e2m l\u00ed h\u1ecdc h\u00e0nh vi \u0111\u00e3 nhanh ch\u00f3ng tr\u1edf th\u00e0nh k\u1ef9 n\u0103ng c\u1ed1t l\u00f5i trong marketing v\u00e0 thi\u1ebft k\u1ebf.<\/strong><\/h2>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 5 nguy\u00ean t\u1eafc quan tr\u1ecdng c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng ngay t\u1ee9c th\u00ec:<\/p>\n<div class=\"post-content \">\n<p>&nbsp;<\/p>\n<p><strong>1. Kh\u00e1ch h\u00e0ng th\u00edch s\u1ef1 \u0111\u01a1n gi\u1ea3n h\u01a1n l\u00e0 ph\u1ee9c t\u1ea1p<\/strong><\/p>\n<p>Simplicity theory (l\u00ed thuy\u1ebft \u0111\u01a1n gi\u1ea3n) \u2013 1 trong nh\u1eefng kh\u00e1i ni\u1ec7m c\u01a1 b\u1ea3n trong t\u00e2m l\u00ed h\u1ecdc h\u00e0nh vi \u2013 ch\u1ec9 ra r\u1eb1ng con ng\u01b0\u1eddi th\u01b0\u1eddng c\u00f3 khuynh h\u01b0\u1edbng \u0111\u01a1n gi\u1ea3n v\u00e0 c\u00f3 xu h\u01b0\u1edbng ch\u1ecdn c\u00e1c s\u1ea3n ph\u1ea9m khi\u1ebfn h\u1ecd kh\u00f4ng ph\u1ea3i \u0111\u1ed9ng n\u00e3o qu\u00e1 nhi\u1ec1u.<\/p>\n<p>Ch\u1ec9 s\u1ed1 \u0111\u01a1n gi\u1ea3n (Simplicity Index) c\u1ee7a c\u00e1c nh\u00e3n h\u00e0ng \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng theo t\u1eebng n\u0103m. V\u00e0 theo nghi\u00ean c\u1ee9u:<\/p>\n<p>\u2013 64% ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng gi\u1edbi thi\u1ec7u m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u\/s\u1ea3n ph\u1ea9m nh\u1edd tr\u1ea3i nghi\u1ec7m \u0111\u01a1n gi\u1ea3n.<\/p>\n<p>\u2013 K\u1ec3 t\u1eeb n\u0103m 2009, nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 \u0111\u01a1n gi\u1ea3n nh\u1ea5t \u0111\u00e3 tr\u1edf n\u00ean v\u01b0\u1ee3t tr\u1ed9i tr\u00ean th\u1ecb tr\u01b0\u1eddng ch\u1ee9ng kho\u00e1n 686%.<\/p>\n<p>\u2013 55% ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eb5n s\u00e0ng chi nhi\u1ec1u ti\u1ec1n h\u01a1n cho nh\u1eefng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 kh\u00f4ng ph\u1ee9c t\u1ea1p<\/p>\n<p>H\u00e3y l\u00e0m cho tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u0111\u01a1n gi\u1ea3n nh\u1ea5t c\u00f3 th\u1ec3 v\u00e0 m\u1ecdi ng\u01b0\u1eddi r\u1ed3i s\u1ebd th\u00edch s\u1ea3n ph\u1ea9m.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>2. Kh\u00e1ch h\u00e0ng kh\u00f4ng th\u00edch qu\u00e1 nhi\u1ec1u s\u1ef1 l\u1ef1a ch\u1ecdn<\/strong><\/p>\n<p>Trong 1 nghi\u00ean c\u1ee9u \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n t\u1ea1i tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Columbia, M\u1ef9, ng\u01b0\u1eddi ta b\u00e0y l\u1ea7n l\u01b0\u1ee3t 24 lo\u1ea1i m\u1ee9t trong v\u00e0i gi\u1edd, v\u00e0 sau \u0111\u00f3 chuy\u1ec3n sang ch\u1ec9 b\u00e0y 6 l\u1ecd m\u1ee9t.<\/p>\n<p>K\u1ebft qu\u1ea3 l\u00e0 khi b\u00e0y b\u00e1n 24 l\u1ecd m\u1ee9t, 60% kh\u00e1ch h\u00e0ng \u0111\u00e3 d\u1eebng l\u1ea1i xem nh\u01b0ng ch\u1ec9 c\u00f3 3% quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. Khi ch\u1ec9 c\u00f3 6 l\u1ecd m\u1ee9t \u0111\u01b0\u1ee3c b\u00e0y b\u00e1n, 40% kh\u00e1ch h\u00e0ng d\u1eebng l\u1ea1i xem. Nh\u01b0ng \u0111i\u1ec1u th\u00fa v\u1ecb \u1edf \u0111\u00e2y l\u00e0 c\u00f3 \u0111\u1ebfn 30% kh\u00e1ch h\u00e0ng \u0111\u00e3 mua m\u1ee9t.<\/p>\n<p>Vi\u1ec7c c\u00f3 nhi\u1ec1u s\u1ef1 l\u1ef1a ch\u1ecdn h\u1ea5p d\u1eabn nhi\u1ec1u kh\u00e1ch h\u00e0ng, nh\u01b0ng khi c\u00f3 \u00edt s\u1ef1 l\u1ef1a ch\u1ecdn, kh\u00e1ch h\u00e0ng s\u1ebd c\u00f3 xu h\u01b0\u1edbng mua m\u00f3n h\u00e0ng h\u01a1n. Nghi\u00ean c\u1ee9u cho th\u1ea5y r\u1eb1ng khi c\u00f3 qu\u00e1 nhi\u1ec1u l\u1ef1a ch\u1ecdn, kh\u00e1ch h\u00e0ng s\u1ebd c\u1ea3m th\u1ea5y lo l\u1eafng, mu\u1ed1n t\u1eeb b\u1ecf v\u00e0 c\u00f3 th\u1ec3 c\u00f2n b\u1ecb tr\u1ea7m c\u1ea3m.<\/p>\n<p>T\u1ea1i sao l\u1ea1i nh\u01b0 v\u1eady?<\/p>\n<p>Trong khoa h\u1ecdc h\u00e0nh vi, c\u00f3 m\u1ed9t nguy\u00ean t\u1eafc \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 Qu\u00e1 t\u1ea3i l\u1ef1a ch\u1ecdn (Choice overload). Nguy\u00ean t\u1eafc n\u00e0y ch\u1ec9 ra r\u1eb1ng vi\u1ec7c c\u00f3 1 v\u00e0i l\u1ef1a ch\u1ecdn c\u00f3 th\u1ec3 l\u00e0 \u0111i\u1ec1u t\u1ed1t, nh\u01b0ng khi c\u00f3 qu\u00e1 nhi\u1ec1u l\u1ef1a ch\u1ecdn s\u1ebd khi\u1ebfn kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y b\u1ecb \u00e1p \u0111\u1ea3o.<\/p>\n<p>H\u00e3y c\u00e2n b\u1eb1ng gi\u1eefa qu\u00e1 nhi\u1ec1u v\u00e0 v\u1eeba \u0111\u1ee7, kh\u00f4ng n\u00ean l\u00e0m s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh tr\u1edf n\u00ean qu\u00e1 ph\u1ee9c t\u1ea1p.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>3. Kh\u00e1ch h\u00e0ng ch\u1ec9 nh\u1edb c\u1ea3m x\u00fac m\u00e3nh li\u1ec7t nh\u1ea5t v\u00e0 k\u1ebft th\u00fac trong tr\u1ea3i nghi\u1ec7m mua s\u1eafm<\/strong><\/p>\n<p>Nh\u00e0 kinh t\u1ebf h\u1ecdc Daniel Kahneman ph\u00e1t hi\u1ec7n ra r\u1eb1ng b\u1ed9 n\u00e3o c\u1ee7a con ng\u01b0\u1eddi kh\u00f4ng th\u1ec3 ghi nh\u1edb t\u1ea5t c\u1ea3 m\u1ecdi th\u1ee9, v\u00ec v\u1eady ch\u00fang ta th\u01b0\u1eddng ch\u1ec9 l\u01b0u gi\u1eef nh\u1eefng chi ti\u1ebft quan tr\u1ecdng. Nh\u1eefng c\u1ea3m x\u00fac m\u00e3nh li\u1ec7t v\u00e0 tr\u1ea3i nghi\u1ec7m \u0111\u00e1ng nh\u1edb s\u1ebd \u0111\u01b0\u1ee3c ghi nh\u1edb trong b\u1ed9 n\u00e3o. \u0110\u00e2y l\u00e0 n\u1ec1n t\u1ea3ng c\u1ee7a quy t\u1eafc t\u00e2m l\u00fd h\u1ecdc \u0111\u1ec9nh cao (peak-end rule).<\/p>\n<p>Quy t\u1eafc n\u00e0y ch\u1ec9 ra vi\u1ec7c m\u1ecdi ng\u01b0\u1eddi \u0111\u00e1nh gi\u00e1 m\u1ed9t tr\u1ea3i nghi\u1ec7m d\u1ef1a tr\u00ean c\u1ea3m x\u00fac m\u00e3nh li\u1ec7t nh\u1ea5t c\u1ee7a h\u1ecd v\u00e0 k\u1ebft th\u00fac c\u1ee7a tr\u1ea3i nghi\u1ec7m mua h\u00e0ng, ch\u1ee9 kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 m\u1ecdi c\u1ea3m gi\u00e1c c\u1ee7a h\u1ecd. V\u00e0 \u0111i\u1ec1u n\u00e0y \u0111\u00fang k\u1ec3 c\u1ea3 khi tr\u1ea3i nghi\u1ec7m \u0111\u00f3 t\u1ed1t hay x\u1ea5u.<\/p>\n<p>B\u1edfi v\u1eady, d\u00f9 cho tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n c\u00f3 b\u1eaft \u0111\u1ea7u kh\u00f4ng t\u1ed1t th\u00ec h\u00e3y c\u1ed1 g\u1eafng thay \u0111\u1ed5i v\u00e0 ch\u1eafc ch\u1eafn r\u1eb1ng nh\u1eefng tr\u1ea3i nghi\u1ec7m n\u00e0y k\u1ebft th\u00fac t\u1ed1t \u0111\u1eb9p.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>4. Kh\u00e1ch h\u00e0ng th\u00edch nh\u1eefng tin nh\u1eafn mang m\u00e0u s\u1eafc c\u00e1 nh\u00e2n<\/strong><\/p>\n<p>C\u00f3 v\u1ebb nh\u01b0 h\u1ea7u h\u1ebft c\u00e1c th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7n nay \u0111\u1ec1u \u0111ang ch\u00fa tr\u1ecdng v\u1ea5n \u0111\u1ec1 c\u00e1 nh\u00e2n h\u00f3a. Theo b\u00e1o c\u00e1o g\u1ea7n \u0111\u00e2y c\u1ee7a Everopes, 70% c\u00e1c th\u01b0\u01a1ng hi\u1ec7u g\u1ecdi \u0111\u00f3 l\u00e0 \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng.<\/p>\n<p>L\u00ed do l\u00e0 g\u00ec? C\u00e2u tr\u1ea3 l\u1eddi n\u1eb1m \u1edf 1 nguy\u00ean l\u00ed, \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 Hi\u1ec7u \u1ee9ng ti\u1ec7c cocktail (Cocktail Party Effect).<\/p>\n<p>Hi\u1ec7u \u1ee9ng ti\u1ec7c cocktail \u0111\u01b0\u1ee3c ph\u00e1t hi\u1ec7n t\u1eeb nh\u1eefng n\u0103m 1950 b\u1edfi nh\u00e0 khoa h\u1ecdc Colin Cherry. Hi\u1ec7u \u1ee9ng n\u00e0y ch\u1ec9 ra r\u1eb1ng m\u1ecdi ng\u01b0\u1eddi s\u1ebd t\u1eadp trung v\u00e0o c\u00e1c th\u00f4ng tin ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi h\u1ecd. ROI c\u1ee7a ti\u1ebfp th\u1ecb c\u00e1 nh\u00e2n h\u00f3a bao g\u1ed3m:<\/p>\n<p>\u2013 Ti\u1ebfp th\u1ecb c\u00e1 nh\u00e2n h\u00f3a s\u1ebd th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng: 93% c\u00e1c c\u00f4ng ty c\u00f3 chi\u1ebfn l\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a n\u00e2ng cao \u0111\u00e3 c\u00f3 s\u1ef1 t\u0103ng tr\u01b0\u1edfng doanh thu.<\/p>\n<p>\u2013 \u0110\u1ea7u t\u01b0 c\u00e0ng cao, l\u1ee3i nhu\u1eadn c\u00e0ng cao: C\u00e1c c\u00f4ng ty c\u00f3 ROI t\u1eeb g\u1ea5p \u0111\u00f4i tr\u1edf l\u00ean cho bi\u1ebft c\u00e1 nh\u00e2n h\u00f3a chi\u1ebfm \u00edt nh\u1ea5t 20% ng\u00e2n s\u00e1ch ti\u1ebfp th\u1ecb c\u1ee7a h\u1ecd.<\/p>\n<p>\u2013 C\u00e1 nh\u00e2n h\u00f3a th\u00fac \u0111\u1ea9y gi\u00e1 tr\u1ecb kh\u00e1ch h\u00e0ng l\u00e2u d\u00e0i: \u0110\u1ed1i v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 ROI c\u00e1 nh\u00e2n h\u00f3a cao nh\u1ea5t (g\u1ea5p 3 l\u1ea7n tr\u1edf l\u00ean), vi\u1ec7c t\u1eadp trung v\u00e0o l\u00f2ng trung th\u00e0nh l\u00e0 KPI h\u00e0ng \u0111\u1ea7u c\u1ee7a h\u1ecd.<\/p>\n<p>N\u1ebfu mu\u1ed1n kh\u00e1ch h\u00e0ng quan t\u00e2m, h\u00e3y t\u1ea1o ra tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a nh\u1ea5t c\u00f3 th\u1ec3.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>5. Kh\u00e1ch h\u00e0ng ng\u1ea1i tr\u1ea3i nghi\u1ec7m nh\u1eefng \u0111i\u1ec1u m\u1edbi l\u1ea1 \u2013 tr\u1eeb khi t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u c\u00f9ng th\u1eed<\/strong><\/p>\n<p>Khi \u0111\u01b0\u1ee3c m\u1eddi th\u1eed 1 th\u1ee9 g\u00ec m\u1edbi, m\u1ecdi ng\u01b0\u1eddi th\u01b0\u1eddng c\u1ea3m th\u1ea5y lo l\u1eafng v\u00e0 kh\u00f4ng ch\u1eafc ch\u1eafn. Ch\u00eca kh\u00f3a \u0111\u1ec3 v\u01b0\u1ee3t qua n\u1ed7i s\u1ee3 n\u00e0y l\u00e0 m\u1ed9t nguy\u00ean t\u1eafc t\u00e2m l\u00ed \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 B\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i (Social proof).<\/p>\n<p>Nguy\u00ean t\u1eafc t\u00e2m l\u00ed n\u00e0y m\u00f4 t\u1ea3 xu h\u01b0\u1edbng c\u1ee7a m\u1ecdi ng\u01b0\u1eddi l\u00e0 nh\u00ecn v\u00e0o h\u00e0nh \u0111\u1ed9ng c\u1ee7a ng\u01b0\u1eddi kh\u00e1c \u0111\u1ec3 \u0111\u01b0\u1ee3c ph\u00e9p th\u1eed \u0111i\u1ec1u g\u00ec \u0111\u00f3 m\u1edbi. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00e1ch thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean nguy\u00ean t\u1eafc B\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i:<\/p>\n<p>\u2013 Khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng h\u00e0nh \u0111\u1ed9ng theo \u0111\u00e1m \u0111\u00f4ng: M\u1ecdi ng\u01b0\u1eddi th\u00edch tu\u00e2n theo c\u00e1c chu\u1ea9n m\u1ef1c x\u00e3 h\u1ed9i, \u0111\u1eb7c bi\u1ec7t l\u00e0 khi h\u1ecd \u0111\u1ed3ng nh\u1ea5t v\u1edbi nh\u00f3m. H\u00e3y l\u00e0m cho kh\u00e1ch h\u00e0ng th\u1ea5y r\u1eb1ng m\u1ecdi ng\u01b0\u1eddi xung quanh \u0111\u1ec1u \u0111ang l\u00e0m nh\u01b0 v\u1eady.<\/p>\n<p>\u2013 \u0110\u1ec3 kh\u00e1ch h\u00e0ng \u0111\u1eb7t ni\u1ec1m tin v\u00e0o \u0111\u00e1m \u0111\u00f4ng: M\u1ed9t trong nh\u1eefng c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 b\u1ea1n \u00e1p d\u1ee5ng nguy\u00ean t\u1eafc n\u00e0y bao g\u1ed3m \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m v\u00e0 l\u1eddi gi\u1edbi thi\u1ec7u. Theo nghi\u00ean c\u1ee9u, h\u01a1n 70% ng\u01b0\u1eddi M\u1ef9 h\u1ecfi \u00fd ki\u1ebfn c\u1ee7a ng\u01b0\u1eddi kh\u00e1c tr\u01b0\u1edbc khi mua h\u00e0ng.<\/p>\n<p>\u2013 M\u1eddi chuy\u00ean gia gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m: Khi c\u00e1c chuy\u00ean gia \u0111\u1ec1 xu\u1ea5t 1 s\u1ea3n ph\u1ea9m, kh\u00e1ch h\u00e0ng c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng tin r\u1eb1ng s\u1ea3n ph\u1ea9m n\u00e0y t\u1ed1t.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>T\u1ed5ng k\u1ebft<\/strong><\/p>\n<p>C\u00e1c nguy\u00ean t\u1eafc kinh t\u1ebf h\u1ecdc t\u00e2m l\u00ed v\u00e0 h\u00e0nh vi \u0111\u00e3 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng r\u1ed9ng r\u00e3i trong b\u00e1n h\u00e0ng. N\u1ebfu b\u1ea1n ch\u01b0a bao gi\u1edd t\u00ecm hi\u1ec3u v\u1ec1 nh\u1eefng nguy\u00ean t\u1eafc t\u00e2m l\u00ed, n\u0103m \u1ee9ng d\u1ee5ng k\u1ec3 tr\u00ean c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t kh\u1edfi \u0111\u1ea7u t\u1ed1t.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Vi\u1ec7c hi\u1ec3u v\u00e0 \u00e1p d\u1ee5ng t\u00e2m l\u00ed h\u1ecdc h\u00e0nh vi \u0111\u00e3 nhanh ch\u00f3ng tr\u1edf th\u00e0nh k\u1ef9 n\u0103ng c\u1ed1t l\u00f5i trong marketing v\u00e0 thi\u1ebft k\u1ebf. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 5 nguy\u00ean t\u1eafc quan tr\u1ecdng c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng ngay t\u1ee9c th\u00ec: &nbsp; 1. Kh\u00e1ch h\u00e0ng th\u00edch s\u1ef1 \u0111\u01a1n gi\u1ea3n [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[196,235],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5705"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=5705"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5705\/revisions"}],"predecessor-version":[{"id":71631,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5705\/revisions\/71631"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=5705"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=5705"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=5705"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}