{"id":57062,"date":"2023-12-20T20:42:57","date_gmt":"2023-12-20T13:42:57","guid":{"rendered":"https:\/\/masterskills.org\/blog\/cong-nghe-vr-va-ar-la-gi-duoc-ung-dung-nhu-the-nao-trong-marketing.html"},"modified":"2023-12-20T20:42:57","modified_gmt":"2023-12-20T13:42:57","slug":"cong-nghe-vr-va-ar-la-gi-duoc-ung-dung-nhu-the-nao-trong-marketing","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/cong-nghe-vr-va-ar-la-gi-duoc-ung-dung-nhu-the-nao-trong-marketing.html","title":{"rendered":"C\u00f4ng ngh\u1ec7 VR v\u00e0 AR l\u00e0 g\u00ec? \u0110\u01b0\u1ee3c \u1ee9ng d\u1ee5ng nh\u01b0 th\u1ebf n\u00e0o trong marketing?"},"content":{"rendered":"
\n

C\u00f4ng ngh\u1ec7 VR (Virtual Reality) v\u00e0 AR (Augmented Reality) \u0111ang ng\u00e0y c\u00e0ng thu h\u00fat s\u1ef1 ch\u00fa \u00fd v\u00e0 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i trong nhi\u1ec1u l\u0129nh v\u1ef1c kh\u00e1c nhau. T\u1eeb gi\u1ea3i tr\u00ed, gi\u00e1o d\u1ee5c, y t\u1ebf \u0111\u1ebfn c\u00f4ng nghi\u1ec7p v\u00e0 th\u01b0\u01a1ng m\u1ea1i, VR v\u00e0 AR \u0111\u00e3 m\u1edf ra nh\u1eefng c\u01a1 h\u1ed9i m\u1edbi \u0111\u1ea7y h\u1ee9a h\u1eb9n cho con ng\u01b0\u1eddi. C\u1ea3 VR v\u00e0 AR \u0111\u1ec1u c\u00f3 ti\u1ec1m n\u0103ng cung c\u1ea5p tr\u1ea3i nghi\u1ec7m m\u1edbi m\u1ebb v\u00e0 s\u00e1ng t\u1ea1o cho ng\u01b0\u1eddi d\u00f9ng.\u00a0<\/span><\/p>\n

C\u00f4ng ngh\u1ec7 VR l\u00e0 g\u00ec?<\/b><\/h2>\n

C\u00f4ng ngh\u1ec7 VR (Virtual Reality \u2013 th\u1ef1c t\u1ebf \u1ea3o) l\u00e0 m\u1ed9t h\u1ec7 th\u1ed1ng t\u1ea1o ra m\u1ed9t m\u00f4i tr\u01b0\u1eddng \u1ea3o ho\u1eb7c gi\u1ea3 t\u01b0\u1edfng, \u0111\u01b0a ng\u01b0\u1eddi d\u00f9ng v\u00e0o m\u1ed9t tr\u1ea3i nghi\u1ec7m t\u01b0\u01a1ng t\u00e1c ho\u00e0n to\u00e0n m\u1edbi. VR s\u1eed d\u1ee5ng c\u00e1c thi\u1ebft b\u1ecb v\u00e0 c\u00f4ng ngh\u1ec7 \u0111\u1ec3 t\u00e1i t\u1ea1o h\u00ecnh \u1ea3nh v\u00e0 \u00e2m thanh th\u1ef1c t\u1ebf, gi\u00fap ng\u01b0\u1eddi d\u00f9ng c\u00f3 c\u1ea3m gi\u00e1c nh\u01b0 \u0111ang t\u1ed3n t\u1ea1i trong m\u1ed9t th\u1ebf gi\u1edbi \u1ea3o.<\/span><\/p>\n

\"C\u00f4ng<\/p>\n

C\u00f4ng ngh\u1ec7 VR l\u00e0 g\u00ec?<\/p>\n<\/div>\n

C\u00e1c thi\u1ebft b\u1ecb VR th\u00f4ng th\u01b0\u1eddng bao g\u1ed3m m\u1ed9t chi\u1ebfc k\u00ednh ho\u1eb7c m\u0169 \u0111\u01b0\u1ee3c \u0111eo tr\u00ean \u0111\u1ea7u ng\u01b0\u1eddi d\u00f9ng, c\u00e1c c\u1ea3m bi\u1ebfn \u0111\u1ec3 theo d\u00f5i chuy\u1ec3n \u0111\u1ed9ng, v\u00e0 tai nghe \u0111\u1ec3 t\u00e1i t\u1ea1o \u00e2m thanh kh\u00f4ng gian. Khi \u0111eo k\u00ednh VR v\u00e0 tham gia v\u00e0o m\u1ed9t \u1ee9ng d\u1ee5ng ho\u1eb7c tr\u00f2 ch\u01a1i, ng\u01b0\u1eddi d\u00f9ng s\u1ebd nh\u00ecn th\u1ea5y v\u00e0 c\u1ea3m nh\u1eadn m\u1ed9t m\u00f4i tr\u01b0\u1eddng \u1ea3o xung quanh m\u00ecnh. H\u1ecd c\u00f3 th\u1ec3 di chuy\u1ec3n, t\u01b0\u01a1ng t\u00e1c v\u00e0 th\u1eadm ch\u00ed \u0111i\u1ec1u khi\u1ec3n m\u00f4i tr\u01b0\u1eddng \u1ea3o b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c b\u1ed9 \u0111i\u1ec1u khi\u1ec3n ho\u1eb7c c\u1eed ch\u1ec9 c\u01a1 th\u1ec3.<\/span><\/p>\n

C\u00f4ng ngh\u1ec7 AR l\u00e0 g\u00ec?<\/b><\/h2>\n

C\u00f4ng ngh\u1ec7 AR<\/span> (Augmented Reality \u2013 th\u1ef1c t\u1ebf t\u0103ng c\u01b0\u1eddng) l\u00e0 m\u1ed9t c\u00f4ng ngh\u1ec7 k\u1ebft h\u1ee3p th\u1ef1c t\u1ebf \u1ea3o v\u00e0 th\u1ef1c t\u1ebf, cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng xem v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi m\u00f4i tr\u01b0\u1eddng th\u1ef1c v\u1edbi c\u00e1c y\u1ebfu t\u1ed1 \u1ea3o \u0111\u01b0\u1ee3c th\u00eam v\u00e0o.\u00a0<\/span><\/p>\n

\"C\u00f4ng<\/p>\n

C\u00f4ng ngh\u1ec7 AR l\u00e0 g\u00ec?<\/p>\n<\/div>\n

AR th\u01b0\u1eddng s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 nh\u01b0 c\u1ea3m bi\u1ebfn \u0111\u1ecbnh v\u1ecb GPS, m\u00e1y \u1ea3nh, c\u1ea3m bi\u1ebfn chuy\u1ec3n \u0111\u1ed9ng v\u00e0 b\u1ed9 x\u1eed l\u00fd \u0111\u1ec3 nh\u1eadn di\u1ec7n, theo d\u00f5i v\u1ecb tr\u00ed v\u00e0 h\u01b0\u1edbng di chuy\u1ec3n c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. Sau \u0111\u00f3, c\u00e1c y\u1ebfu t\u1ed1 \u1ea3o nh\u01b0 h\u00ecnh \u1ea3nh, video, \u00e2m thanh ho\u1eb7c v\u0103n b\u1ea3n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb tr\u00ean m\u00e0n h\u00ecnh thi\u1ebft b\u1ecb \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u1ebf gi\u1edbi th\u1ef1c.<\/span><\/p>\n

So s\u00e1nh VR v\u00e0 AR\u00a0<\/b><\/h2>\n

Hi\u1ec7n t\u1ea1i VR v\u00e0 AR ho\u1ea1t \u0111\u1ed9ng kh\u00f4ng ho\u00e0n to\u00e0n \u0111\u1ed9c l\u1eadp, ch\u00fang c\u00f3 th\u1ec3 giao thoa v\u1edbi nhau trong m\u1ed9t s\u1ed1 \u1ee9ng d\u1ee5ng. M\u1ed9t s\u1ed1 \u1ee9ng d\u1ee5ng m\u1edbi k\u1ebft h\u1ee3p c\u1ea3 hai c\u00f4ng ngh\u1ec7 \u0111\u1ec3 t\u1ea1o ra m\u1ed9t tr\u1ea3i nghi\u1ec7m k\u1ebft h\u1ee3p t\u1ed1t h\u01a1n \u0111\u00e3 \u0111\u01b0\u1ee3c ra \u0111\u1eddi khi\u1ebfn nhi\u1ec1u ng\u01b0\u1eddi nh\u1ea7m nh\u1ea7m l\u1eabn VR v\u00e0 AR. Tuy nhi\u00ean, s\u1ef1 kh\u00e1c bi\u1ec7t n\u1ed5i b\u1eadt gi\u1eefa VR v\u00e0 AR bao g\u1ed3m c\u00e1c y\u1ebfu t\u1ed1 ch\u00ednh sau:<\/span><\/p>\n\n\n\n\n\n\n\n\n
VR (Virtual Reality)<\/b><\/td>\nAR (Augmented Reality)<\/b><\/td>\n<\/tr>\n
\u0110\u1ecbnh ngh\u0129a<\/span><\/td>\nT\u1ea1o ra m\u00f4i tr\u01b0\u1eddng \u1ea3o v\u00e0 \u0111\u01b0a ng\u01b0\u1eddi d\u00f9ng v\u00e0o trong \u0111\u00f3.<\/span><\/td>\nK\u1ebft h\u1ee3p y\u1ebfu t\u1ed1 \u1ea3o v\u00e0o m\u00f4i tr\u01b0\u1eddng th\u1ef1c t\u1ebf.<\/span><\/td>\n<\/tr>\n
Tr\u1ea3i nghi\u1ec7m<\/span><\/td>\nNg\u01b0\u1eddi d\u00f9ng ho\u00e0n to\u00e0n ch\u00ecm \u0111\u1eafm trong m\u00f4i tr\u01b0\u1eddng \u1ea3o.<\/span><\/td>\nNg\u01b0\u1eddi d\u00f9ng v\u1eabn gi\u1eef li\u00ean k\u1ebft v\u1edbi m\u00f4i tr\u01b0\u1eddng th\u1ef1c t\u1ebf.<\/span><\/td>\n<\/tr>\n
Thi\u1ebft b\u1ecb<\/span><\/td>\nY\u00eau c\u1ea7u s\u1eed d\u1ee5ng k\u00ednh ho\u1eb7c m\u0169 VR, tai nghe v\u00e0 c\u1ea3m bi\u1ebfn chuy\u1ec3n \u0111\u1ed9ng.<\/span><\/td>\nC\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng, m\u00e1y t\u00ednh b\u1ea3ng, ho\u1eb7c k\u00ednh AR.<\/span><\/td>\n<\/tr>\n
Hi\u1ec3n th\u1ecb<\/span><\/td>\nNg\u01b0\u1eddi d\u00f9ng nh\u00ecn th\u1ea5y to\u00e0n b\u1ed9 m\u00f4i tr\u01b0\u1eddng \u1ea3o xung quanh.<\/span><\/td>\nY\u1ebfu t\u1ed1 \u1ea3o \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb tr\u00ean m\u00f4i tr\u01b0\u1eddng th\u1ef1c t\u1ebf.<\/span><\/td>\n<\/tr>\n
T\u01b0\u01a1ng t\u00e1c<\/span><\/td>\nNg\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 di chuy\u1ec3n, t\u01b0\u01a1ng t\u00e1c v\u00e0 th\u1eadm ch\u00ed \u0111i\u1ec1u khi\u1ec3n m\u00f4i tr\u01b0\u1eddng \u1ea3o.<\/span><\/td>\nNg\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c y\u1ebfu t\u1ed1 \u1ea3o trong m\u00f4i tr\u01b0\u1eddng th\u1ef1c t\u1ebf.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

V\u00ed d\u1ee5 th\u00e0nh c\u00f4ng c\u1ee7a VR v\u00e0 AR trong marketing<\/b><\/h2>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 v\u1ec1 th\u00e0nh c\u00f4ng c\u1ee7a VR v\u00e0 AR trong l\u0129nh v\u1ef1c marketing c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn:<\/span><\/p>\n

\u1ee8ng d\u1ee5ng c\u1ee7a VR trong marketing<\/b><\/h3>\n

Volvo:<\/b> Volvo s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 VR \u0111\u1ec3 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m l\u00e1i th\u1eed xe \u1ea3o cho kh\u00e1ch h\u00e0ng. Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 \u0111eo k\u00ednh VR v\u00e0 tr\u1ea3i nghi\u1ec7m l\u00e1i th\u1eed c\u00e1c d\u00f2ng xe m\u1edbi c\u1ee7a Volvo trong m\u1ed9t m\u00f4i tr\u01b0\u1eddng \u1ea3o, mang l\u1ea1i c\u1ea3m gi\u00e1c th\u1ef1c t\u1ebf m\u00e0 kh\u00f4ng c\u1ea7n ph\u1ea3i th\u1ef1c s\u1ef1 l\u00e1i xe. Chi\u1ebfn d\u1ecbch \u0111\u00e3 r\u1ea5t th\u00e0nh c\u00f4ng, k\u1ebft qu\u1ea3 l\u00e0 t\u01b0\u01a1ng t\u00e1c kh\u00e1ch h\u00e0ng t\u0103ng l\u00ean \u0111\u00e1ng k\u1ec3, v\u00e0 kh\u00e1ch h\u00e0ng c\u0169ng nh\u1eadn th\u1ee9c t\u00edch c\u1ef1c h\u01a1n v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n

Marriott:<\/b> Marriott \u0111\u00e3 kh\u1edfi \u0111\u1ed9ng chi\u1ebfn d\u1ecbch VR v\u00e0o n\u0103m 2015 cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng tr\u1ea3i nghi\u1ec7m chuy\u1ebfn tham quan ph\u00f2ng kh\u00e1ch s\u1ea1n \u1ea3o. Chi\u1ebfn d\u1ecbch \u0111\u00e3 th\u00e0nh c\u00f4ng gi\u00fap Marriott<\/span>t\u0103ng 28% l\u01b0\u1ee3ng \u0111\u1eb7t ph\u00f2ng cho kh\u00e1ch s\u1ea1n. Ngo\u00e0i ra, Marriott c\u0169ng gi\u1edbi thi\u1ec7u \u201cVR Postcards\u201d \u2013 nh\u1eefng c\u00e2u chuy\u1ec7n du l\u1ecbch s\u1ed1ng \u0111\u1ed9ng, theo ch\u00e2n nh\u1eefng ng\u01b0\u1eddi du kh\u00e1ch th\u1ef1c t\u1ebf tr\u00ean m\u1ed9t h\u00e0nh tr\u00ecnh \u0111\u1ebfn m\u1ed9t \u0111i\u1ec3m \u0111\u1ebfn \u0111\u1ed9c \u0111\u00e1o. Marriott c\u0169ng t\u1ea1o ra c\u00e1c gian h\u00e0ng \u201cTeleporter\u201d th\u1ef1c t\u1ebf \u1ea3o, \u0111\u01b0a b\u1ea1n \u0111\u1ebfn c\u00e1c \u0111i\u1ec3m \u0111\u1ebfn tr\u00ean th\u1ebf gi\u1edbi kh\u00e1c nhau nh\u01b0 m\u1ed9t b\u00e3i bi\u1ec3n Hawaii hay m\u1ed9t t\u00f2a nh\u00e0 ch\u1ecdc tr\u1eddi \u1edf Lu\u00e2n \u0110\u00f4n.<\/span><\/p>\n

\"\u1ee8ng<\/p>\n

\u1ee8ng d\u1ee5ng VR trong marketing gi\u00fap Marriott t\u0103ng 28% l\u01b0\u1ee3ng \u0111\u1eb7t ph\u00f2ng cho kh\u00e1ch s\u1ea1n<\/p>\n<\/div>\n

Innisfree:<\/b> N\u0103m 2016, Innisfree, th\u01b0\u01a1ng hi\u1ec7u m\u1ef9 ph\u1ea9m H\u00e0n Qu\u1ed1c, \u0111\u00e3 th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o \u0111\u1eb7c bi\u1ec7t mang t\u00ean \u201cSomeday in Jeju\u201d (M\u1ed9t ng\u00e0y \u1edf \u0111\u1ea3o Jeju). S\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 th\u1ef1c t\u1ebf \u1ea3o VR k\u1ebft h\u1ee3p v\u1edbi khung c\u1ea3nh 360 \u0111\u1ed9 v\u00e0 hi\u1ec7u \u1ee9ng 4D, Innisfree \u0111\u00e3 mang \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng m\u1ed9t h\u00e0nh tr\u00ecnh tham quan \u0111\u1ea3o Jeju, v\u1edbi s\u1ef1 h\u01b0\u1edbng d\u1eabn t\u1eadn t\u00ecnh c\u1ee7a di\u1ec5n vi\u00ean n\u1ed5i ti\u1ebfng Lee Min Ho. N\u0103m 2017, c\u00f4ng ngh\u1ec7 n\u00e0y \u0111\u00e3 \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m tr\u1ef1c ti\u1ebfp b\u1edfi kh\u00e1ch h\u00e0ng c\u1ee7a Innisfree t\u1ea1i Vi\u1ec7t Nam, khi th\u01b0\u01a1ng hi\u1ec7u n\u00e0y khai tr\u01b0\u01a1ng c\u1eeda h\u00e0ng t\u1ea1i TP. H\u1ed3 Ch\u00ed Minh. Qua \u0111o\u1ea1n qu\u1ea3ng c\u00e1o th\u1ef1c t\u1ebf \u1ea3o, kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m qu\u00e1 tr\u00ecnh s\u1ea3n xu\u1ea5t c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a Innisfree, \u0111\u1ea3m b\u1ea3o ngu\u1ed3n g\u1ed1c 100% t\u1eeb thi\u00ean nhi\u00ean v\u00e0 th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng. Chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o \u201cSomeday in Jeju\u201d c\u1ee7a Innisfree kh\u00f4ng ch\u1ec9 mang \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m s\u1ed1ng \u0111\u1ed9ng cho kh\u00e1ch h\u00e0ng, m\u00e0 c\u00f2n nh\u1ea5n m\u1ea1nh gi\u00e1 tr\u1ecb c\u1ee7a Innisfree trong vi\u1ec7c s\u1eed d\u1ee5ng th\u00e0nh ph\u1ea7n t\u1eeb thi\u00ean nhi\u00ean v\u00e0 cam k\u1ebft b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng. \u0110\u00e2y l\u00e0 m\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh v\u1ec1 c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 t\u1ea1o s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u00e0 g\u1eafn k\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi lan t\u1ecfa th\u00f4ng \u0111i\u1ec7p v\u1ec1 gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m v\u00e0 cam k\u1ebft c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n

\u1ee8ng d\u1ee5ng c\u1ee7a AR trong marketing<\/b><\/h3>\n

IKEA:<\/b> IKEA \u0111\u00e3 ph\u00e1t tri\u1ec3n m\u1ed9t \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 AR, cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng xem nh\u1eefng m\u00f3n \u0111\u1ed3 n\u1ed9i th\u1ea5t c\u1ee7a IKEA trong kh\u00f4ng gian th\u1ef1c. Ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 \u0111\u1eb7t c\u00e1c m\u00f3n \u0111\u1ed3 \u1ea3o v\u00e0o c\u0103n ph\u00f2ng th\u1ef1c c\u1ee7a h\u1ecd, gi\u00fap h\u1ecd c\u00f3 c\u00e1i nh\u00ecn tr\u1ef1c quan v\u1ec1 c\u00e1ch nh\u1eefng s\u1ea3n ph\u1ea9m s\u1ebd tr\u00f4ng nh\u01b0 th\u1ebf n\u00e0o trong kh\u00f4ng gian th\u1ef1c. C\u00f4ng ngh\u1ec7 AR \u0111\u00e3 gi\u00fap doanh s\u1ed1 b\u00e1n h\u00e0ng IKEA t\u0103ng 14%.<\/span><\/p>\n

L\u2019Or\u00e9al:<\/b> Trang web loreal-paris.de cung c\u1ea5p nhi\u1ec1u c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 th\u1eed \u0111\u1ed3 b\u1eb1ng AR d\u00e0nh cho c\u1ea3 nam v\u00e0 n\u1eef. Tab \u201cVirtuell testen\u201d \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o thanh \u0111i\u1ec1u h\u01b0\u1edbng ch\u00ednh. Sau \u0111\u00f3 l\u00e0 h\u01a1n 7 c\u00f4ng c\u1ee5 gi\u00fap th\u1eed nghi\u1ec7m h\u1eefu \u00edch \u0111\u1ec3 kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u00e1c v\u1edbi s\u1ea3n ph\u1ea9m v\u00e0 th\u01b0\u01a1ng hi\u1ec7u qua webcam. V\u00ed d\u1ee5:\u00a0<\/span><\/p>\n

    \n
  • Th\u1eed m\u00e0u t\u00f3c, trang \u0111i\u1ec3m, t\u00ecm m\u00e0u kem n\u1ec1n ph\u00f9 h\u1ee3p.<\/span><\/li>\n
  • Ph\u00e2n t\u00edch da d\u1ef1a tr\u00ean tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o \u201cSkin Genius\u201d \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c g\u1ee3i \u00fd s\u1ea3n ph\u1ea9m c\u00e1 nh\u00e2n h\u00f3a.<\/span><\/li>\n
  • Ch\u0103m s\u00f3c t\u00f3c \u0111\u00fang c\u00e1ch, th\u1eed m\u00e0u t\u00f3c cho nam, t\u00ecm m\u00e0u t\u00f3c ph\u00f9 h\u1ee3p.<\/span><\/li>\n<\/ul>\n

    Tr\u1ea3i nghi\u1ec7m trang \u0111i\u1ec3m AR \u0111\u1ea7u ti\u00ean c\u1ee7a L\u2019Or\u00e9al ra m\u1eaft v\u00e0o n\u0103m 2019, \u0111\u00e3 k\u00e9o d\u00e0i th\u1eddi gian kh\u00e1ch h\u00e0ng on-site tr\u00ean trang web l\u00ean g\u1ea5p \u0111\u00f4i v\u00e0 t\u0103ng g\u1ea5p ba t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.<\/span><\/p>\n

    \"\u1ee8ng<\/p>\n

    \u1ee8ng d\u1ee5ng AR trong marketing gi\u00fap L\u2019Or\u00e9al t\u0103ng g\u1ea5p ba t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<\/p>\n<\/div>\n

    Nike: <\/b>Nike \u0111\u00e3 s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 AR trong chi\u1ebfn d\u1ecbch marketing c\u1ee7a m\u00ecnh \u0111\u1ec3 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m mua s\u1eafm \u0111\u1ed9c \u0111\u00e1o. V\u1edbi \u1ee9ng d\u1ee5ng Nike Fit, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng camera tr\u00ean \u0111i\u1ec7n tho\u1ea1i \u0111\u1ec3 \u0111o k\u00edch th\u01b0\u1edbc ch\u00e2n v\u00e0 xem c\u00e1c m\u1eabu gi\u00e0y Nike tr\u00ean ch\u00e2n c\u1ee7a m\u00ecnh trong kh\u00f4ng gian th\u1ef1c t\u1ebf, gi\u00fap h\u1ecd ch\u1ecdn k\u00edch th\u01b0\u1edbc v\u00e0 ki\u1ec3u d\u00e1ng ph\u00f9 h\u1ee3p tr\u01b0\u1edbc khi mua h\u00e0ng. Ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 xem tr\u1ef1c quan c\u00e1ch \u0111\u00f4i gi\u00e0y s\u1ebd tr\u00f4ng nh\u01b0 khi \u0111\u1eb7t tr\u00ean ch\u00e2n m\u00ecnh tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. \u1ee8ng d\u1ee5ng n\u00e0y tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp c\u1ee7a Nike, gi\u00fap doanh s\u1ed1 b\u00e1n h\u00e0ng m\u1ed7i n\u0103m t\u0103ng 12%.<\/span><\/p>\n

    Coca Cola:<\/b> V\u00e0o \u0111\u1ea7u n\u0103m 2013, Coca Cola Vi\u1ec7t Nam \u0111\u00e3 tri\u1ec3n khai chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o \u201c\u00c9n khai xu\u00e2n\u201d v\u1edbi vi\u1ec7c s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 t\u0103ng c\u01b0\u1eddng th\u1ef1c t\u1ebf. B\u1eb1ng c\u00e1ch c\u00e0i \u0111\u1eb7t m\u1ed9t \u1ee9ng d\u1ee5ng \u0111\u1eb7c bi\u1ec7t v\u00e0 qu\u00e9t camera \u0111i\u1ec7n tho\u1ea1i v\u00e0o bi\u1ec3u t\u01b0\u1ee3ng logo Coca Cola, ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi m\u1ed9t lon Coca Cola \u1ea3o v\u00e0 th\u1ea5y h\u00e0ng tr\u0103m c\u00e1nh \u00e9n bay l\u01b0\u1ee3n tr\u00ean m\u00e0n h\u00ecnh. S\u1ef1 t\u01b0\u01a1ng t\u00e1c hai chi\u1ec1u c\u1ee7a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o n\u00e0y \u0111\u00e3 mang l\u1ea1i k\u1ebft qu\u1ea3 v\u01b0\u1ee3t xa mong \u0111\u1ee3i, v\u1edbi 28.000 l\u01b0\u1ee3t t\u1ea3i \u1ee9ng d\u1ee5ng (so v\u1edbi m\u1ee5c ti\u00eau ban \u0111\u1ea7u c\u1ee7a Coca Cola l\u00e0 15.000 l\u01b0\u1ee3t).<\/span><\/p>\n

    Tr\u00ean th\u1ef1c t\u1ebf, c\u00f4ng ngh\u1ec7 VR v\u00e0 AR kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c mang l\u1ea1i tr\u1ea3i nghi\u1ec7m h\u1ea5p d\u1eabn cho ng\u01b0\u1eddi d\u00f9ng m\u00e0 c\u00f2n c\u00f3 ti\u1ec1m n\u0103ng l\u1edbn trong l\u0129nh v\u1ef1c marketing. S\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa c\u00f4ng ngh\u1ec7 n\u00e0y v\u00e0 marketing \u0111\u00e3 t\u1ea1o ra nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb s\u00e1ng t\u1ea1o . Ngo\u00e0i ra, VR v\u00e0 AR c\u0169ng c\u00f3 kh\u1ea3 n\u0103ng t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m th\u00fa v\u1ecb v\u00e0 g\u00e2y \u1ea5n t\u01b0\u1ee3ng m\u1ea1nh v\u1edbi kh\u00e1ch h\u00e0ng. Tuy nhi\u00ean, vi\u1ec7c s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 VR v\u00e0 AR trong marketing c\u0169ng \u0111\u1eb7t ra m\u1ed9t s\u1ed1 th\u00e1ch th\u1ee9c nh\u01b0: s\u1ef1 \u0111\u1ea7u t\u01b0 v\u1ec1 c\u00f4ng ngh\u1ec7, n\u1ed9i dung v\u00e0 \u0111\u00e0o t\u1ea1o nh\u00e2n vi\u00ean\u2026\u00a0<\/span><\/p>\n

    Xem th\u00eam:<\/i><\/b><\/p>\n

    VR v\u00e0 AR<\/i><\/b> \u2013 xu h\u01b0\u1edbng c\u00f4ng ngh\u1ec7 ti\u1ebfp th\u1ecb tr\u1ea3i nghi\u1ec7m<\/i><\/b><\/p>\n

    C\u00f4ng ngh\u1ec7 VR v\u00e0 AR<\/i><\/b> \u2013 xu h\u01b0\u1edbng chuy\u1ec3n \u0111\u1ed5i s\u1ed1 2023<\/i><\/b><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    C\u00f4ng ngh\u1ec7 VR (Virtual Reality) v\u00e0 AR (Augmented Reality) \u0111ang ng\u00e0y c\u00e0ng thu h\u00fat s\u1ef1 ch\u00fa \u00fd v\u00e0 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i trong nhi\u1ec1u l\u0129nh v\u1ef1c kh\u00e1c nhau. T\u1eeb gi\u1ea3i tr\u00ed, gi\u00e1o d\u1ee5c, y t\u1ebf \u0111\u1ebfn c\u00f4ng nghi\u1ec7p v\u00e0 th\u01b0\u01a1ng m\u1ea1i, VR v\u00e0 AR \u0111\u00e3 m\u1edf ra nh\u1eefng c\u01a1 h\u1ed9i m\u1edbi \u0111\u1ea7y h\u1ee9a h\u1eb9n cho con ng\u01b0\u1eddi. C\u1ea3 VR v\u00e0 AR \u0111\u1ec1u c\u00f3 ti\u1ec1m n\u0103ng cung c\u1ea5p tr\u1ea3i nghi\u1ec7m m\u1edbi m\u1ebb v\u00e0 s\u00e1ng t\u1ea1o cho ng\u01b0\u1eddi d\u00f9ng.\u00a0<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/57062"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=57062"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/57062\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=57062"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=57062"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=57062"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}