{"id":57077,"date":"2023-12-20T20:45:39","date_gmt":"2023-12-20T13:45:39","guid":{"rendered":"https:\/\/masterskills.org\/blog\/blockchain-la-gi-ung-dung-cong-nghe-blockchain-trong-kinh-doanh-va-marketing.html"},"modified":"2023-12-20T20:45:39","modified_gmt":"2023-12-20T13:45:39","slug":"blockchain-la-gi-ung-dung-cong-nghe-blockchain-trong-kinh-doanh-va-marketing","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/blockchain-la-gi-ung-dung-cong-nghe-blockchain-trong-kinh-doanh-va-marketing.html","title":{"rendered":"Blockchain l\u00e0 g\u00ec? \u1ee8ng d\u1ee5ng c\u00f4ng ngh\u1ec7 blockchain trong kinh doanh v\u00e0 marketing"},"content":{"rendered":"
\n

C\u00f4ng ngh\u1ec7 blockchain \u2013 m\u1ed9t \u0111\u1ed9t ph\u00e1 v\u1ec1 c\u00f4ng ngh\u1ec7, mang trong m\u00ecnh ti\u1ec1m n\u0103ng bi\u1ebfn \u0111\u1ed5i to\u00e0n di\u1ec7n cho n\u1ec1n kinh t\u1ebf to\u00e0n c\u1ea7u. \u0110\u01b0\u1ee3c xem l\u00e0 m\u1ed9t c\u00f4ng ngh\u1ec7 phi t\u1eadp trung v\u00e0 kh\u00f4ng th\u1ec3 thay \u0111\u1ed5i, blockchain \u0111em l\u1ea1i t\u00ednh b\u1ea3o m\u1eadt, t\u00ednh to\u00e0n v\u1eb9n v\u00e0 t\u00ednh minh b\u1ea1ch trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng giao d\u1ecbch v\u00e0 l\u01b0u tr\u1eef th\u00f4ng tin cho nhi\u1ec1u l\u0129nh v\u1ef1c.<\/span><\/p>\n

C\u00f4ng ngh\u1ec7 blockchain l\u00e0 g\u00ec?<\/b><\/h2>\n

Blockchain l\u00e0 m\u1ed9t c\u00f4ng ngh\u1ec7 l\u01b0u tr\u1eef v\u00e0 truy\u1ec1n th\u00f4ng tin m\u1ed9t c\u00e1ch an to\u00e0n v\u00e0 minh b\u1ea1ch. N\u00f3 \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean m\u1ed9t c\u1ea5u tr\u00fac d\u1eef li\u1ec7u g\u1ecdi l\u00e0 \u201ckh\u1ed1i\u201d (block) v\u00e0 s\u1eed d\u1ee5ng c\u00e1c thu\u1eadt to\u00e1n m\u00e3 h\u00f3a \u0111\u1ec3 b\u1ea3o v\u1ec7 t\u00ednh to\u00e0n v\u1eb9n c\u1ee7a d\u1eef li\u1ec7u.<\/span><\/p>\n

\"Blockchain<\/p>\n

Blockchain l\u00e0 g\u00ec?<\/p>\n<\/div>\n

C\u1ea5u tr\u00fac blockchain l\u00e0 m\u1ed9t chu\u1ed7i li\u00ean k\u1ebft c\u00e1c kh\u1ed1i d\u1eef li\u1ec7u, m\u1ed7i kh\u1ed1i ch\u1ee9a m\u1ed9t s\u1ed1 th\u00f4ng tin nh\u01b0 giao d\u1ecbch, th\u1eddi gian, v\u00e0 m\u00e3 x\u00e1c nh\u1eadn c\u1ee7a kh\u1ed1i tr\u01b0\u1edbc \u0111\u00f3. M\u1ed7i kh\u1ed1i \u0111\u01b0\u1ee3c li\u00ean k\u1ebft v\u1edbi nhau b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng m\u00e3 x\u00e1c nh\u1eadn (hash) c\u1ee7a kh\u1ed1i tr\u01b0\u1edbc \u0111\u00f3, t\u1ea1o th\u00e0nh m\u1ed9t chu\u1ed7i kh\u00f4ng th\u1ec3 thay \u0111\u1ed5i sau khi \u0111\u01b0\u1ee3c t\u1ea1o ra.<\/span><\/p>\n

V\u1edbi blockchain, d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c ph\u00e2n t\u00e1n tr\u00ean nhi\u1ec1u m\u00e1y t\u00ednh trong m\u1ea1ng v\u00e0 \u0111\u01b0\u1ee3c x\u00e1c nh\u1eadn b\u1edfi m\u1ed9t c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi d\u00f9ng, thay v\u00ec d\u1ef1a v\u00e0o m\u1ed9t b\u00ean trung gian duy nh\u1ea5t. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u0103ng t\u00ednh b\u1ea3o m\u1eadt v\u00e0 \u0111\u1ed9 tin c\u1eady c\u1ee7a h\u1ec7 th\u1ed1ng, v\u00ec \u0111\u1ec3 thay \u0111\u1ed5i d\u1eef li\u1ec7u trong blockchain, k\u1ebb t\u1ea5n c\u00f4ng s\u1ebd c\u1ea7n ki\u1ec3m so\u00e1t h\u01a1n 50% c\u1ee7a to\u00e0n b\u1ed9 m\u1ea1ng, l\u00e0m cho vi\u1ec7c t\u1ea5n c\u00f4ng tr\u1edf n\u00ean kh\u00f3 kh\u0103n.<\/span><\/p>\n

Blockchain ban \u0111\u1ea7u \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n \u0111\u1ec3 h\u1ed7 tr\u1ee3 vi\u1ec7c giao d\u1ecbch ti\u1ec1n \u0111i\u1ec7n t\u1eed, nh\u01b0ng hi\u1ec7n nay n\u00f3 \u0111\u00e3 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng r\u1ed9ng r\u00e3i trong nhi\u1ec1u l\u0129nh v\u1ef1c kh\u00e1c nhau. V\u00ed d\u1ee5, c\u00e1c \u1ee9ng d\u1ee5ng c\u1ee7a blockchain c\u00f3 th\u1ec3 bao g\u1ed3m h\u1ec7 th\u1ed1ng ch\u1ee9ng kho\u00e1n, qu\u1ea3n l\u00fd chu\u1ed7i cung \u1ee9ng, b\u1ecf phi\u1ebfu tr\u1ef1c tuy\u1ebfn, qu\u1ea3n l\u00fd s\u1ed5 \u0111\u1ed3ng s\u1edf h\u1eefu v\u00e0 nhi\u1ec1u \u1ee9ng d\u1ee5ng kh\u00e1c.<\/span><\/p>\n

Xem th\u00eam: Blockchain \u2013 xu h\u01b0\u1edbng chuy\u1ec3n \u0111\u1ed5i s\u1ed1 n\u0103m 2023<\/strong><\/em><\/p>\n

\u0110\u1eb7c \u0111i\u1ec3m ch\u00ednh c\u1ee7a blockchain<\/b><\/h2>\n

C\u00f3 m\u1ed9t s\u1ed1 \u0111\u1eb7c \u0111i\u1ec3m ch\u00ednh c\u1ee7a blockchain:<\/span><\/p>\n

Phi t\u1eadp trung (Decentralization):<\/b> Blockchain kh\u00f4ng c\u00f3 m\u1ed9t trung t\u00e2m \u0111i\u1ec1u khi\u1ec3n duy nh\u1ea5t m\u00e0 d\u1eef li\u1ec7u v\u00e0 quy\u1ebft \u0111\u1ecbnh \u0111\u01b0\u1ee3c ph\u00e2n t\u00e1n tr\u00ean nhi\u1ec1u m\u00e1y t\u00ednh trong m\u1ea1ng. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u0103ng t\u00ednh b\u1ea3o m\u1eadt v\u00e0 kh\u1ea3 n\u0103ng ch\u1ed1ng l\u1ea1i c\u00e1c cu\u1ed9c t\u1ea5n c\u00f4ng.<\/span><\/p>\n

T\u00ednh to\u00e0n v\u1eb9n d\u1eef li\u1ec7u (Data integrity):<\/b> M\u1ed7i kh\u1ed1i trong blockchain ch\u1ee9a m\u00e3 x\u00e1c nh\u1eadn (hash) c\u1ee7a kh\u1ed1i tr\u01b0\u1edbc \u0111\u00f3, t\u1ea1o th\u00e0nh m\u1ed9t chu\u1ed7i li\u00ean k\u1ebft kh\u00f4ng th\u1ec3 thay \u0111\u1ed5i. N\u1ebfu m\u1ed9t kh\u1ed1i b\u1ecb thay \u0111\u1ed5i, m\u00e3 x\u00e1c nh\u1eadn c\u1ee7a kh\u1ed1i \u0111\u00f3 v\u00e0 c\u00e1c kh\u1ed1i sau n\u00f3 s\u1ebd kh\u00f4ng c\u00f2n kh\u1edbp v\u1edbi chu\u1ed7i, v\u00e0 \u0111i\u1ec1u n\u00e0y s\u1ebd \u0111\u01b0\u1ee3c ph\u00e1t hi\u1ec7n v\u00e0 t\u1eeb ch\u1ed1i b\u1edfi m\u1ea1ng.<\/span><\/p>\n

\"C\u00e1c<\/p>\n

C\u00e1c \u0111\u1eb7c \u0111i\u1ec3m ch\u00ednh gi\u00fap c\u00f4ng ngh\u1ec7 blockchain n\u00ean quan tr\u1ecdng v\u00e0 ti\u1ec1m n\u0103ng<\/p>\n<\/div>\n

M\u1edf v\u00e0 minh b\u1ea1ch (Transparency):<\/b> M\u1ecdi giao d\u1ecbch trong blockchain \u0111\u1ec1u \u0111\u01b0\u1ee3c ghi l\u1ea1i v\u00e0 c\u00f4ng khai cho to\u00e0n b\u1ed9 m\u1ea1ng ng\u01b0\u1eddi d\u00f9ng xem. \u0110i\u1ec1u n\u00e0y t\u1ea1o ra m\u1ed9t m\u00f4i tr\u01b0\u1eddng minh b\u1ea1ch, n\u01a1i m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 ki\u1ec3m tra v\u00e0 x\u00e1c minh c\u00e1c giao d\u1ecbch.<\/span><\/p>\n

An ninh m\u00e3 h\u00f3a (Cryptographic security):<\/b> Blockchain s\u1eed d\u1ee5ng c\u00e1c thu\u1eadt to\u00e1n m\u00e3 h\u00f3a m\u1ea1nh m\u1ebd \u0111\u1ec3 b\u1ea3o v\u1ec7 t\u00ednh to\u00e0n v\u1eb9n v\u00e0 b\u1ea3o m\u1eadt c\u1ee7a d\u1eef li\u1ec7u. M\u1ed7i giao d\u1ecbch trong blockchain \u0111\u01b0\u1ee3c k\u00fd s\u1ed1 b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c kh\u00f3a m\u00e3 h\u00f3a, v\u00e0 ch\u1ec9 c\u00f3 ng\u01b0\u1eddi c\u00f3 kh\u00f3a ri\u00eang t\u01b0 t\u01b0\u01a1ng \u1ee9ng m\u1edbi c\u00f3 th\u1ec3 x\u00e1c th\u1ef1c giao d\u1ecbch.<\/span><\/p>\n

Kh\u00f4ng th\u1ec3 thay \u0111\u1ed5i d\u1eef li\u1ec7u (Immutability):<\/b> M\u1ed9t khi d\u1eef li\u1ec7u \u0111\u00e3 \u0111\u01b0\u1ee3c ghi v\u00e0o blockchain, n\u00f3 kh\u00f4ng th\u1ec3 thay \u0111\u1ed5i ho\u1eb7c x\u00f3a b\u1ecf m\u00e0 ch\u1ec9 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c b\u1ed5 sung b\u1eb1ng c\u00e1c kh\u1ed1i m\u1edbi. \u0110i\u1ec1u n\u00e0y \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c giao d\u1ecbch trong blockchain kh\u00f4ng th\u1ec3 b\u1ecb thay \u0111\u1ed5i m\u1ed9t khi \u0111\u00e3 \u0111\u01b0\u1ee3c x\u00e1c nh\u1eadn.<\/span><\/p>\n

T\u00ednh kh\u1ea3 di\u1ec5n gi\u1ea3i (Auditability):<\/b> Blockchain l\u01b0u tr\u1eef l\u1ecbch s\u1eed \u0111\u1ea7y \u0111\u1ee7 c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c giao d\u1ecbch, t\u1eeb khi b\u1eaft \u0111\u1ea7u \u0111\u1ebfn hi\u1ec7n t\u1ea1i. \u0110i\u1ec1u n\u00e0y cho ph\u00e9p m\u1ecdi ng\u01b0\u1eddi ki\u1ec3m tra v\u00e0 xem x\u00e9t c\u00e1c giao d\u1ecbch tr\u01b0\u1edbc \u0111\u00f3, t\u1ea1o ra t\u00ednh kh\u1ea3 di\u1ec5n gi\u1ea3i cao v\u00e0 thu\u1eadn ti\u1ec7n cho vi\u1ec7c ki\u1ec3m tra.<\/span><\/p>\n

C\u00e1c \u0111\u1eb7c \u0111i\u1ec3m n\u00e0y \u0111\u00e3 gi\u00fap blockchain tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng ngh\u1ec7 quan tr\u1ecdng v\u00e0 ti\u1ec1m n\u0103ng cho nhi\u1ec1u l\u0129nh v\u1ef1c kh\u00e1c nhau, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong l\u0129nh v\u1ef1c t\u00e0i ch\u00ednh, chu\u1ed7i cung \u1ee9ng, b\u1ecf phi\u1ebfu v\u00e0 qu\u1ea3n l\u00fd d\u1eef li\u1ec7u.<\/span><\/p>\n

\u1ee8ng d\u1ee5ng c\u00f4ng ngh\u1ec7 blockchain trong kinh doanh<\/b><\/h2>\n

C\u00f4ng ngh\u1ec7 blockchain \u0111\u00e3 th\u1ec3 hi\u1ec7n ti\u1ec1m n\u0103ng c\u1ee7a m\u00ecnh trong nhi\u1ec1u \u1ee9ng d\u1ee5ng kinh doanh kh\u00e1c nhau. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 v\u1ec1 c\u00f4ng ngh\u1ec7 blockchain v\u00e0 \u1ee9ng d\u1ee5ng trong kinh doanh:<\/span><\/p>\n

Qu\u1ea3n l\u00fd chu\u1ed7i cung \u1ee9ng v\u00e0 v\u1eadn chuy\u1ec3n:<\/b> Blockchain c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 theo d\u00f5i v\u00e0 qu\u1ea3n l\u00fd chu\u1ed7i cung \u1ee9ng t\u1eeb ngu\u1ed3n g\u1ed1c \u0111\u1ebfn \u0111\u00edch.\u00a0<\/span><\/p>\n

V\u00ed d\u1ee5: M\u1ed9t c\u00f4ng ty s\u1ea3n xu\u1ea5t c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng blockchain \u0111\u1ec3 ghi l\u1ea1i th\u00f4ng tin v\u1ec1 ngu\u1ed3n g\u1ed1c, qu\u00e1 tr\u00ecnh s\u1ea3n xu\u1ea5t, v\u1eadn chuy\u1ec3n v\u00e0 l\u01b0u tr\u1eef c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u0103ng t\u00ednh minh b\u1ea1ch v\u00e0 \u0111\u00e1ng tin c\u1eady trong chu\u1ed7i cung \u1ee9ng, gi\u1ea3m thi\u1ec3u gian l\u1eadn v\u00e0 t\u0103ng c\u01b0\u1eddng qu\u1ea3n l\u00fd ch\u1ea5t l\u01b0\u1ee3ng.<\/span><\/p>\n

Giao d\u1ecbch v\u00e0 thanh to\u00e1n tr\u1ef1c tuy\u1ebfn: <\/b>Blockchain cung c\u1ea5p m\u1ed9t ph\u01b0\u01a1ng th\u1ee9c an to\u00e0n v\u00e0 minh b\u1ea1ch cho giao d\u1ecbch v\u00e0 thanh to\u00e1n tr\u1ef1c tuy\u1ebfn.\u00a0<\/span><\/p>\n

V\u00ed d\u1ee5: C\u00e1c h\u1ec7 th\u1ed1ng thanh to\u00e1n blockchain cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng trao \u0111\u1ed5i ti\u1ec1n \u0111i\u1ec7n t\u1eed m\u1ed9t c\u00e1ch tr\u1ef1c ti\u1ebfp, nhanh ch\u00f3ng v\u00e0 m\u00e0 kh\u00f4ng c\u1ea7n s\u1ef1 tham gia c\u1ee7a b\u00ean trung gian nh\u01b0 ng\u00e2n h\u00e0ng truy\u1ec1n th\u1ed1ng. \u0110i\u1ec1u n\u00e0y gi\u00fap gi\u1ea3m thi\u1ec3u chi ph\u00ed giao d\u1ecbch v\u00e0 th\u1eddi gian x\u1eed l\u00fd, \u0111\u1ed3ng th\u1eddi t\u0103ng t\u00ednh b\u1ea3o m\u1eadt.<\/span><\/p>\n

\"C\u00f4ng<\/p>\n

C\u00f4ng ngh\u1ec7 blockchain th\u1ec3 hi\u1ec7n ti\u1ec1m n\u0103ng th\u00f4ng qua nhi\u1ec1u \u1ee9ng d\u1ee5ng kinh doanh<\/p>\n<\/div>\n

B\u1ea3o m\u1eadt v\u00e0 qu\u1ea3n l\u00fd th\u00f4ng tin c\u00e1 nh\u00e2n: <\/b>Blockchain c\u00f3 th\u1ec3 cung c\u1ea5p m\u1ed9t c\u01a1 ch\u1ebf b\u1ea3o m\u1eadt cho vi\u1ec7c qu\u1ea3n l\u00fd th\u00f4ng tin c\u00e1 nh\u00e2n. Thay v\u00ec l\u01b0u tr\u1eef th\u00f4ng tin c\u00e1 nh\u00e2n tr\u00ean c\u00e1c m\u00e1y ch\u1ee7 t\u1eadp trung, blockchain cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng l\u01b0u tr\u1eef v\u00e0 ki\u1ec3m so\u00e1t th\u00f4ng tin c\u1ee7a m\u00ecnh tr\u00ean blockchain. \u0110i\u1ec1u n\u00e0y gi\u00fap ng\u0103n ch\u1eb7n vi\u1ec7c l\u1ed9 th\u00f4ng tin c\u00e1 nh\u00e2n v\u00e0 cung c\u1ea5p kh\u1ea3 n\u0103ng x\u00e1c minh d\u1eef li\u1ec7u.<\/span><\/p>\n

X\u00e1c minh ngu\u1ed3n g\u1ed1c v\u00e0 quy\u1ec1n s\u1edf h\u1eefu:<\/b> Blockchain c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 x\u00e1c minh ngu\u1ed3n g\u1ed1c v\u00e0 quy\u1ec1n s\u1edf h\u1eefu c\u1ee7a c\u00e1c t\u00e0i s\u1ea3n.\u00a0<\/span><\/p>\n

V\u00ed d\u1ee5: Trong l\u0129nh v\u1ef1c ngh\u1ec7 thu\u1eadt, m\u1ed9t ngh\u1ec7 s\u0129 c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t phi\u00ean b\u1ea3n s\u1ed1 (digital token) c\u1ee7a m\u1ed9t t\u00e1c ph\u1ea9m ngh\u1ec7 thu\u1eadt tr\u00ean blockchain. \u0110i\u1ec1u n\u00e0y cho ph\u00e9p ngh\u1ec7 s\u0129 x\u00e1c nh\u1eadn quy\u1ec1n s\u1edf h\u1eefu v\u00e0 x\u00e1c minh ngu\u1ed3n g\u1ed1c c\u1ee7a t\u00e1c ph\u1ea9m, \u0111\u1ed3ng th\u1eddi t\u1ea1o ra gi\u00e1 tr\u1ecb v\u00e0 t\u00ednh kh\u1ea3 di\u1ec5n gi\u1ea3i cho c\u00e1c t\u00e1c ph\u1ea9m ngh\u1ec7 thu\u1eadt.<\/span><\/p>\n

C\u00e1c v\u00ed d\u1ee5 th\u1ef1c t\u1ebf kh\u00e1c bao g\u1ed3m s\u1eed d\u1ee5ng blockchain trong l\u0129nh v\u1ef1c b\u1ea5t \u0111\u1ed9ng s\u1ea3n (qu\u1ea3n l\u00fd v\u00e0 x\u00e1c minh quy\u1ec1n s\u1edf h\u1eefu), l\u0129nh v\u1ef1c y t\u1ebf (qu\u1ea3n l\u00fd d\u1eef li\u1ec7u y t\u1ebf v\u00e0 chia s\u1ebb th\u00f4ng tin gi\u1eefa c\u00e1c b\u00e1c s\u0129 v\u00e0 b\u1ec7nh nh\u00e2n) v\u00e0 l\u0129nh v\u1ef1c b\u1ea3o hi\u1ec3m (qu\u1ea3n l\u00fd h\u1ee3p \u0111\u1ed3ng v\u00e0 x\u00e1c minh y\u00eau c\u1ea7u b\u1ed3i th\u01b0\u1eddng)\u2026<\/span><\/p>\n

\u1ee8ng d\u1ee5ng c\u00f4ng ngh\u1ec7 blockchain<\/b>\u00a0trong marketing<\/b><\/h2>\n

C\u00f4ng ngh\u1ec7 blockchain \u0111ang m\u1edf ra nhi\u1ec1u c\u01a1 h\u1ed9i v\u00e0 thay \u0111\u1ed5i c\u00e1ch ch\u00fang ta ti\u1ebfp c\u1eadn marketing. M\u1ed9t s\u1ed1 \u1ee9ng d\u1ee5ng c\u1ee7a c\u00f4ng ngh\u1ec7 blockchain nh\u01b0:<\/span><\/p>\n

X\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng qu\u1ea3ng c\u00e1o v\u00e0 ti\u1ebfp th\u1ecb d\u1ef1a tr\u00ean blockchain:<\/b> Blockchain c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng qu\u1ea3ng c\u00e1o v\u00e0 ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn minh b\u1ea1ch v\u00e0 c\u00f4ng b\u1eb1ng h\u01a1n. V\u00ed d\u1ee5, c\u00f4ng ngh\u1ec7 blockchain c\u00f3 th\u1ec3 ghi l\u1ea1i c\u00e1c giao d\u1ecbch qu\u1ea3ng c\u00e1o v\u00e0 x\u00e1c minh ch\u00ednh x\u00e1c c\u00e1c s\u1ed1 li\u1ec7u v\u1ec1 l\u01b0\u1ee3t xem, nh\u1ea5p chu\u1ed9t v\u00e0 t\u01b0\u01a1ng t\u00e1c. \u0110i\u1ec1u n\u00e0y gi\u00fap ng\u0103n ch\u1eb7n c\u00e1c h\u00e0nh vi gian l\u1eadn v\u00e0 t\u1ea1o ra m\u1ed9t m\u00f4i tr\u01b0\u1eddng qu\u1ea3ng c\u00e1o minh b\u1ea1ch h\u01a1n.\u00a0<\/span><\/p>\n

V\u00ed d\u1ee5: D\u1ef1 \u00e1n AdEx, m\u1ed9t n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o ph\u00e2n t\u00e1n d\u1ef1a tr\u00ean blockchain, cho ph\u00e9p qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c \u0111\u1ecbnh r\u00f5 v\u00e0 theo d\u00f5i, v\u00e0 ng\u01b0\u1eddi d\u00f9ng c\u00f3 quy\u1ec1n ki\u1ec3m so\u00e1t th\u00f4ng tin c\u00e1 nh\u00e2n c\u1ee7a m\u00ecnh.<\/span><\/p>\n

Ph\u00e1t tri\u1ec3n c\u00e1c \u1ee9ng d\u1ee5ng d\u1ef1a tr\u00ean blockchain \u0111\u1ec3 t\u1ea1o tr\u1ea3i nghi\u1ec7m t\u01b0\u01a1ng t\u00e1c: <\/b>Blockchain cung c\u1ea5p c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng cho vi\u1ec7c ph\u00e1t tri\u1ec3n c\u00e1c \u1ee9ng d\u1ee5ng t\u01b0\u01a1ng t\u00e1c v\u00e0 th\u01b0\u1edfng d\u1ef1a tr\u00ean token. V\u00ed d\u1ee5, m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n m\u1ed9t \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng d\u1ef1a tr\u00ean blockchain \u0111\u1ec3 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m t\u01b0\u01a1ng t\u00e1c v\u00e0 th\u01b0\u1edfng cho kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m vi\u1ec7c t\u00edch \u0111i\u1ec3m, \u0111\u1ed5i qu\u00e0, chia s\u1ebb n\u1ed9i dung, ho\u1eb7c tham gia c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i.\u00a0<\/span><\/p>\n

V\u00ed d\u1ee5: \u1ee8ng d\u1ee5ng Snapparazzi, n\u01a1i ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 t\u1ea3i l\u00ean v\u00e0 chia s\u1ebb video ch\u1ea5t l\u01b0\u1ee3ng cao, v\u00e0 nh\u1eadn \u0111\u01b0\u1ee3c token th\u01b0\u1edfng cho vi\u1ec7c chia s\u1ebb v\u00e0 xem n\u1ed9i dung.<\/span><\/p>\n

C\u00e1c \u1ee9ng d\u1ee5ng blockchain trong marketing gi\u00fap x\u00e2y d\u1ef1ng m\u1ed9t m\u00f4i tr\u01b0\u1eddng c\u00f4ng b\u1eb1ng, minh b\u1ea1ch v\u00e0 t\u01b0\u01a1ng t\u00e1c h\u01a1n trong vi\u1ec7c ti\u1ebfp th\u1ecb v\u00e0 t\u1ea1o tr\u1ea3i nghi\u1ec7m cho kh\u00e1ch h\u00e0ng. \u0110\u1ed3ng th\u1eddi, c\u00f4ng ngh\u1ec7 blockchain c\u0169ng cung c\u1ea5p kh\u1ea3 n\u0103ng b\u1ea3o m\u1eadt v\u00e0 x\u00e1c minh th\u00f4ng tin, t\u0103ng c\u01b0\u1eddng l\u00f2ng tin c\u1eady gi\u1eefa c\u00e1c b\u00ean li\u00ean quan trong qu\u00e1 tr\u00ecnh ti\u1ebfp th\u1ecb.<\/span><\/p>\n

Trong th\u1ebf gi\u1edbi kinh doanh \u0111\u1ea7y bi\u1ebfn \u0111\u1ed9ng v\u00e0 s\u1ef1 ph\u1ee5 thu\u1ed9c ng\u00e0y c\u00e0ng cao v\u00e0o c\u00f4ng ngh\u1ec7 s\u1ed1, blockchain \u0111\u00e3 ch\u1ee9ng minh m\u00ecnh l\u00e0 m\u1ed9t c\u00f4ng ngh\u1ec7 \u0111\u00e1ng kinh ng\u1ea1c v\u00e0 ti\u1ec1m n\u0103ng. V\u1edbi kh\u1ea3 n\u0103ng x\u00e1c th\u1ef1c, t\u00ednh to\u00e0n v\u1eb9n v\u00e0 t\u00ednh b\u1ea3o m\u1eadt cao, blockchain \u0111ang m\u1edf ra m\u1ed9t t\u01b0\u01a1ng lai t\u01b0\u01a1i s\u00e1ng v\u00e0 c\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng m\u1edbi cho nhi\u1ec1u l\u0129nh v\u1ef1c kh\u00e1c nhau. Tuy nhi\u00ean, vi\u1ec7c tri\u1ec3n khai v\u00e0 th\u00fac \u0111\u1ea9y blockchain c\u00f2n \u0111\u1ed1i m\u1eb7t v\u1edbi nhi\u1ec1u th\u00e1ch th\u1ee9c nh\u01b0: hi\u1ec7u su\u1ea5t, quy\u1ec1n ri\u00eang t\u01b0 v\u00e0 ti\u00eau chu\u1ea9n h\u00f3a v\u1eabn l\u00e0 nh\u1eefng v\u1ea5n \u0111\u1ec1 c\u1ea7n \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft.<\/span><\/p>\n

Xem th\u00eam:\u00a0\u1ee8ng d\u1ee5ng c\u00f4ng ngh\u1ec7 4.0 trong doanh nghi\u1ec7p: L\u1ee3i \u00edch v\u00e0 th\u00e1ch th\u1ee9c<\/strong><\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

C\u00f4ng ngh\u1ec7 blockchain \u2013 m\u1ed9t \u0111\u1ed9t ph\u00e1 v\u1ec1 c\u00f4ng ngh\u1ec7, mang trong m\u00ecnh ti\u1ec1m n\u0103ng bi\u1ebfn \u0111\u1ed5i to\u00e0n di\u1ec7n cho n\u1ec1n kinh t\u1ebf to\u00e0n c\u1ea7u. \u0110\u01b0\u1ee3c xem l\u00e0 m\u1ed9t c\u00f4ng ngh\u1ec7 phi t\u1eadp trung v\u00e0 kh\u00f4ng th\u1ec3 thay \u0111\u1ed5i, blockchain \u0111em l\u1ea1i t\u00ednh b\u1ea3o m\u1eadt, t\u00ednh to\u00e0n v\u1eb9n v\u00e0 t\u00ednh minh b\u1ea1ch trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng giao d\u1ecbch v\u00e0 l\u01b0u tr\u1eef th\u00f4ng tin cho nhi\u1ec1u l\u0129nh v\u1ef1c.<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/57077"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=57077"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/57077\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=57077"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=57077"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=57077"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}