{"id":57086,"date":"2023-12-20T20:47:42","date_gmt":"2023-12-20T13:47:42","guid":{"rendered":"https:\/\/masterskills.org\/blog\/ai-marketing-la-gi-loi-ich-cua-tri-tue-nhan-tao-ai-trong-marketing-online.html"},"modified":"2023-12-20T20:47:42","modified_gmt":"2023-12-20T13:47:42","slug":"ai-marketing-la-gi-loi-ich-cua-tri-tue-nhan-tao-ai-trong-marketing-online","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/ai-marketing-la-gi-loi-ich-cua-tri-tue-nhan-tao-ai-trong-marketing-online.html","title":{"rendered":"AI marketing l\u00e0 g\u00ec? L\u1ee3i \u00edch c\u1ee7a tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o AI trong marketing online"},"content":{"rendered":"
\n

Tr\u01b0\u1edbc \u0111\u00e2y, vi\u1ec7c k\u1ebft n\u1ed1i v\u1edbi \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t nhi\u1ec7m v\u1ee5 kh\u00f3 kh\u0103n \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1. Tuy nhi\u00ean, v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng c\u1ee7a internet v\u00e0 c\u00f4ng ngh\u1ec7, AI \u0111ang d\u1ea7n tr\u1edf c\u00f4ng c\u1ee5 quan tr\u1ecdng v\u00e0 \u1ee9ng d\u1ee5ng r\u1ed9ng r\u00e3i trong c\u00e1c l\u0129nh v\u1ef1c. \u0110\u1eb7c bi\u1ec7t trong marketing online, AI marketing thay \u0111\u1ed5i c\u00e1ch ch\u00fang ta ti\u1ebfp c\u1eadn v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng. AI c\u0169ng c\u00f3 kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch, theo d\u00f5i hi\u1ec7u su\u1ea5t v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u1ed1t nh\u1ea5t.\u00a0<\/span><\/p>\n

AI marketing l\u00e0 g\u00ec?\u00a0<\/b><\/h2>\n

Tr\u01b0\u1edbc khi hi\u1ec3u r\u00f5 v\u1ec1 kh\u00e1i ni\u1ec7m AI marketing l\u00e0 g\u00ec th\u00ec ch\u00fang ta s\u1ebd c\u00f9ng t\u00ecm hi\u1ec3u v\u1ec1 kh\u00e1i ni\u1ec7m AI (Artificial Intelligence \u2013 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o). Theo \u0111\u00f3, AI l\u00e0 c\u00f4ng ngh\u1ec7 m\u00f4 ph\u1ecfng \u0111\u01b0\u1ee3c tr\u00ed tu\u1ec7 c\u1ee7a con ng\u01b0\u1eddi nh\u01b0: kh\u1ea3 n\u0103ng gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1, l\u1eadp lu\u1eadn logic, bi\u1ebft t\u1ef1 h\u1ecdc v\u00e0 th\u00edch nghi, giao ti\u1ebfp \u0111a ng\u00f4n ng\u1eef,\u2026 Ch\u00ednh v\u00ec nh\u1eefng \u01b0u th\u1ebf, \u0111\u1eb7c \u0111i\u1ec3m n\u1ed5i tr\u1ed9i n\u00e0y m\u00e0 AI \u0111ang \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng r\u1ed9ng r\u00e3i trong nhi\u1ec1u l\u0129nh v\u1ef1c, \u0111\u1eb7c bi\u1ec7t l\u00e0 marketing. Thu\u1eadt ng\u1eef v\u1ec1 AI marketing c\u0169ng \u0111\u01b0\u1ee3c b\u1eaft ngu\u1ed3n t\u1eeb \u0111\u00e2y.<\/span><\/p>\n

\"AI<\/p>\n

AI marketing l\u00e0 g\u00ec?<\/p>\n<\/div>\n

C\u00f3 th\u1ec3 hi\u1ec3u AI marketing hay ti\u1ebfp th\u1ecb AI l\u00e0 nh\u1eefng \u1ee9ng d\u1ee5ng c\u1ee7a tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o v\u00e0o ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb. C\u00e1c c\u00f4ng ngh\u1ec7 AI ph\u1ed5 bi\u1ebfn \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng trong AI marketing bao g\u1ed3m m\u00e1y h\u1ecdc (machine learning), h\u1ecdc s\u00e2u (deep learning), x\u1eed l\u00fd ng\u00f4n ng\u1eef t\u1ef1 nhi\u00ean (natural language processing), khai ph\u00e1 d\u1eef li\u1ec7u (data mining) v\u00e0 chatbot. Nh\u01b0 v\u1eady, c\u00f3 th\u1ec3 th\u1ea5y AI marketing hay ti\u1ebfp th\u1ecb AI hi\u1ec7n l\u00e0 m\u1ed9t trong nh\u1eefng ch\u1ee7 \u0111\u1ec1 ph\u1ed5 bi\u1ebfn, \u0111\u01b0\u1ee3c quan t\u00e2m nhi\u1ec1u nh\u1ea5t trong th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1 ng\u00e0y nay.<\/span><\/p>\n

L\u1ee3i \u00edch c\u1ee7a AI trong marketing online<\/b><\/h2>\n

C\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb \u0111ang th\u1ef1c s\u1ef1 s\u1eed d\u1ee5ng AI th\u00e0nh c\u00f4ng v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng k\u1ebft qu\u1ea3 mong \u0111\u1ee3i, c\u1ee5 th\u1ec3:<\/span><\/p>\n

    \n
  • Theo b\u00e1o c\u00e1o t\u1eeb McKinsey n\u0103m 2018, trong s\u1ed1 t\u1ea5t c\u1ea3 nh\u1eefng ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p th\u00ec ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb t\u1eeb c\u00f4ng ngh\u1ec7 AI thu \u0111\u01b0\u1ee3c nhi\u1ec1u l\u1ee3i \u00edch nh\u1ea5t.\u00a0<\/span><\/li>\n
  • M\u1ed9t nghi\u00ean c\u1ee9u kh\u00e1c c\u1ee7a Gartner n\u0103m 2019 \u0111\u00e3 ch\u1ec9 ra r\u1eb1ng, kho\u1ea3ng 37% doanh nghi\u1ec7p \u0111\u00e3 \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 AI v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a h\u1ecd, \u0111em l\u1ea1i nh\u1eefng l\u1ee3i \u00edch \u0111\u00e1ng k\u1ec3.<\/span><\/li>\n
  • Peter Letts \u2013 ng\u01b0\u1eddi s\u00e1ng l\u1eadp Abyss Scuba Diving, \u0111\u00e3 \u00e1p d\u1ee5ng tr\u00ecnh t\u1ea1o trang \u0111\u00edch AI th\u00e0nh c\u00f4ng v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 \u1ea5n t\u01b0\u1ee3ng cho chi\u1ebfn d\u1ecbch PPC v\u00e0 c\u00e1c trang \u0111\u00edch, n\u00e2ng cao t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i trung b\u00ecnh l\u00ean \u0111\u1ebfn 35%.<\/span><\/li>\n
  • Jeff Taylor \u2013 ng\u01b0\u1eddi s\u00e1ng l\u1eadp website ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 Taylor Made Marketing \u0111\u00e3 s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 AI \u0111\u1ec3 ph\u00e2n t\u00edch h\u00e0nh vi kh\u00e1ch h\u00e0ng v\u00e0 t\u1ef1 \u0111\u1ed9ng \u0111\u1ecbnh tuy\u1ebfn h\u1ecd \u0111\u1ebfn trang web. Ch\u00ednh \u0111i\u1ec1u n\u00e0y \u0111\u00e3 gi\u00fap gia t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p l\u00ean g\u1ea5p 10 l\u1ea7n so v\u1edbi ti\u00eau chu\u1ea9n ng\u00e0nh.<\/span><\/li>\n<\/ul>\n
    \"L\u1ee3i<\/p>\n

    L\u1ee3i \u00edch c\u1ee7a AI trong marketing online<\/p>\n<\/div>\n

    Ch\u00ednh nh\u1eefng k\u1ebft qu\u1ea3 th\u1ef1c t\u1ebf \u0111\u00e1ng kinh ng\u1ea1c nh\u01b0 tr\u00ean, c\u00f3 th\u1ec3 r\u00fat ra m\u1ed9t s\u1ed1 k\u1ebft lu\u1eadn v\u1ec1 l\u1ee3i \u00edch c\u1ee7a AI trong marketing online:\u00a0<\/span><\/p>\n

    T\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng c\u00e1 nh\u00e2n ho\u00e1, n\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng:<\/i><\/b> C\u00f4ng ngh\u1ec7 AI cho ph\u00e9p c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb thu th\u1eadp d\u1eef li\u1ec7u, th\u00f4ng tin chi ti\u1ebft v\u1ec1 kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u01b0a ra c\u00e1c \u0111\u1ec1 xu\u1ea5t d\u1ef1 \u0111o\u00e1n. T\u1eeb \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb n\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng. Theo m\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a Salesforce, kho\u1ea3ng 64% ng\u01b0\u1eddi ti\u00eau d\u00f9ng mong \u0111\u1ee3i c\u00e1c c\u00f4ng ty cung c\u1ea5p tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a d\u1ef1a tr\u00ean s\u1edf th\u00edch v\u00e0 h\u00e0nh vi c\u1ee7a h\u1ecd. V\u1edbi s\u1ef1 h\u1ed7 tr\u1ee3 t\u1eeb AI, doanh nghi\u1ec7p c\u00f3 th\u1ec3 ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 t\u1ea1o ra n\u1ed9i dung, qu\u1ea3ng c\u00e1o ho\u1eb7c g\u1ee3i \u00fd s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng c\u00e1 nh\u00e2n kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

    C\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o v\u00e0 b\u00f9ng n\u1ed5 doanh thu (ROI):<\/i><\/b> AI c\u00f3 th\u1ec3 gi\u00fap t\u1ed1i \u01b0u h\u00f3a c\u00e1c chi\u1ebfn d\u1ecbch marketing online th\u00f4ng qua kh\u1ea3 n\u0103ng t\u1ef1 \u0111\u1ed9ng ho\u00e1 v\u00e0 t\u00f9y ch\u1ec9nh qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean ph\u00e2n kh\u00fac \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng, n\u1ec1n t\u1ea3ng hay kho\u1ea3ng th\u1eddi gian th\u1ef1c. Theo m\u1ed9t b\u00e1o c\u00e1o t\u1eeb Adgorithms, vi\u1ec7c s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 AI \u0111\u1ec3 qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i \u0111\u1ebfn 50% v\u00e0 t\u1ed1i \u01b0u ho\u00e1 chi ph\u00ed qu\u1ea3ng c\u00e1o l\u00ean \u0111\u1ebfn 80%.<\/span><\/p>\n

    T\u1ef1 \u0111\u1ed9ng h\u00f3a quy tr\u00ecnh ti\u1ebfp th\u1ecb: <\/i><\/b>AI c\u00f3 kh\u1ea3 n\u0103ng t\u1ef1 \u0111\u1ed9ng ho\u00e1 nhi\u1ec1u quy tr\u00ecnh ti\u1ebfp th\u1ecb, gi\u00fap gi\u1ea3m thi\u1ec3u c\u00f4ng vi\u1ec7c l\u1eb7p \u0111i l\u1eb7p l\u1ea1i v\u00e0 t\u0103ng c\u01b0\u1eddng hi\u1ec7u su\u1ea5t l\u00e0m vi\u1ec7c c\u1ee7a doanh nghi\u1ec7p. V\u00ed d\u1ee5: c\u00e1c ho\u1ea1t \u0111\u1ed9ng \u0111\u00e1nh gi\u00e1 v\u00e0 t\u1ef1 \u0111\u1ed9ng ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, x\u1eed l\u00fd ng\u00f4n ng\u1eef, theo d\u00f5i v\u00e0 ph\u00e2n t\u00edch h\u00e0nh vi kh\u00e1ch h\u00e0ng,\u2026<\/span><\/p>\n

    D\u1ef1 \u0111o\u00e1n v\u00e0 ph\u00e2n t\u00edch xu h\u01b0\u1edbng ti\u00eau d\u00f9ng, t\u1ed1i \u01b0u h\u00f3a ngu\u1ed3n l\u1ef1c doanh nghi\u1ec7p: <\/i><\/b>AI c\u00f3 th\u1ec3 hi\u1ec3u s\u00e2u s\u1eafc h\u00e0nh vi kh\u00e1ch h\u00e0ng, d\u1ef1 \u0111o\u00e1n \u0111\u01b0\u1ee3c h\u00e0nh \u0111\u1ed9ng ti\u1ebfp theo v\u00e0 d\u1ea5u hi\u1ec7u c\u1ee7a h\u1ecd. Do \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing online hi\u1ec7u qu\u1ea3, nh\u1eafm \u0111\u00fang kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 tr\u00e1nh l\u00e3ng ph\u00ed t\u00e0i nguy\u00ean doanh nghi\u1ec7p.\u00a0<\/span><\/p>\n

    N\u00e2ng cao d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng (th\u00f4ng qua c\u00e1c ph\u1ea7n m\u1ec1m nh\u01b0 chatbot, m\u00e1y h\u1ecdc,..): <\/i><\/b>Theo nghi\u00ean c\u1ee9u t\u1eeb Gartner n\u0103m 2022, h\u01a1n 70% c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n v\u1edbi kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u01b0\u1ee3c x\u1eed l\u00fd b\u1edfi c\u00e1c chatbot ho\u1eb7c t\u00ecm ki\u1ebfm t\u1ef1 \u0111\u1ed9ng. Chatbot l\u00e0 ph\u1ea7n m\u1ec1m gi\u1ea3i ph\u00e1p, gi\u00fap cung c\u1ea5p c\u00e1c h\u1ed7 tr\u1ee3 t\u1ee9c th\u00ec, t\u1ef1 \u0111\u1ed9ng 24\/24 nh\u1eb1m gi\u1ea3i \u0111\u00e1p c\u00e1c c\u00e2u h\u1ecfi v\u00e0 gi\u00fap kh\u00e1ch h\u00e0ng t\u00ecm ki\u1ebfm th\u00f4ng tin, cung c\u1ea5p tr\u1ea3i nghi\u1ec7m d\u1ec5 d\u00e0ng, thu\u1eadn ti\u1ec7n v\u00e0 nhanh g\u1ecdn.<\/span><\/p>\n

    \u1ee8ng d\u1ee5ng c\u1ee7a AI trong ph\u1ea7n m\u1ec1m marketing online<\/b><\/h2>\n

    D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c \u1ee9ng d\u1ee5ng ph\u1ed5 bi\u1ebfn c\u1ee7a c\u00f4ng ngh\u1ec7 AI trong marketing online:\u00a0<\/span><\/p>\n

    \"\u1ee8ng<\/p>\n

    \u1ee8ng d\u1ee5ng c\u1ee7a AI trong marketing online<\/p>\n<\/div>\n

    AI ph\u00e2n t\u00edch v\u00e0 th\u1ea5u hi\u1ec3u h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng<\/b><\/h3>\n

    AI marketing s\u1eed d\u1ee5ng c\u00e1c m\u00e3 tracking v\u00e0 cookies \u0111\u1ec3 theo d\u00f5i ng\u01b0\u1eddi d\u00f9ng v\u00e0 ph\u00e2n t\u00edch nhu c\u1ea7u c\u1ee7a h\u1ecd d\u1ef1a tr\u00ean ngu\u1ed3n d\u1eef li\u1ec7u t\u00ecm ki\u1ebfm t\u1eeb c\u00e1c n\u1ec1n t\u1ea3ng. \u0110i\u1ec1u n\u00e0y cho ph\u00e9p AI marketing c\u00f3 th\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng th\u1eadm ch\u00ed c\u00f2n t\u1ed1t h\u01a1n c\u1ea3 ng\u01b0\u1eddi th\u00e2n v\u00e0 b\u1ea1n b\u00e8 c\u1ee7a h\u1ecd sau m\u1ed9t th\u1eddi gian t\u01b0\u01a1ng t\u00e1c \u0111\u1ee7 l\u00e2u. Theo m\u1ed9t b\u00e1o c\u00e1o t\u1eeb Digital Marketing Institute, AI marketing c\u00f3 kh\u1ea3 n\u0103ng t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u00ean \u0111\u1ebfn 50%. V\u00ec th\u1ebf, AI l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 h\u1eefu \u00edch \u0111\u1ec3 theo d\u00f5i v\u00e0 ph\u00e2n t\u00edch h\u00e0nh vi kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/p>\n

    C\u00e1c ph\u1ea7n m\u1ec1m AI h\u1ed7 tr\u1ee3 marketing: Google Analytics, Segment, CrazyEgg,..<\/p>\n

    AI c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m v\u00e0 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng<\/b><\/h3>\n

    Trong t\u01b0\u01a1ng lai, AI marketing d\u1ef1 ki\u1ebfn s\u1ebd mang \u0111\u1ebfn nh\u1eefng chuy\u1ec3n bi\u1ebfn m\u1ea1nh m\u1ebd cho ng\u00e0nh ti\u1ebfp th\u1ecb n\u00f3i chung v\u00e0 tr\u1ea3i nghi\u1ec7m d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng n\u00f3i ri\u00eang. V\u00ed d\u1ee5, theo m\u1ed9t nghi\u00ean c\u1ee9u t\u1eeb Adobe, AI marketing \u0111\u00e3 gi\u00fap t\u0103ng t\u1ef7 l\u1ec7 m\u1edf email l\u00ean \u0111\u1ebfn 50% v\u00e0 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn l\u00ean \u0111\u1ebfn 60%. C\u00e1c c\u00f4ng ty nh\u01b0 Amazon v\u00e0 Netflix c\u0169ng s\u1eed d\u1ee5ng AI trong marketing \u0111\u1ec3 \u0111\u1ec1 xu\u1ea5t c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 n\u1ed9i dung ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng c\u00e1 nh\u00e2n kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/p>\n

    Ngo\u00e0i ra, AI marketing c\u0169ng \u0111\u00f3ng vai tr\u00f2 m\u1ed9t quan tr\u1ecdng trong vi\u1ec7c qu\u1ea3n l\u00fd chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn. Theo eMarketer, s\u1eed d\u1ee5ng AI trong qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn c\u00f3 th\u1ec3 gi\u1ea3m chi ph\u00ed \u0111\u1ebfn 20% v\u00e0 t\u0103ng hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o l\u00ean \u0111\u1ebfn 30%. C\u00f4ng ngh\u1ec7 AI c\u00f3 kh\u1ea3 n\u0103ng t\u1ef1 \u0111\u1ed9ng t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch, ph\u00e2n t\u00edch d\u1eef li\u1ec7u t\u1eeb c\u00e1c ngu\u1ed3n kh\u00e1c nhau v\u00e0 \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh th\u00f4ng minh \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch cao nh\u1ea5t.<\/span><\/p>\n

    V\u1edbi nh\u1eefng l\u1ee3i \u00edch v\u00e0 ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n c\u1ee7a AI marketing, kh\u00f4ng ng\u1ea1c nhi\u00ean khi nhi\u1ec1u doanh nghi\u1ec7p \u0111ang \u0111\u1ea9y m\u1ea1nh \u0111\u1ea7u t\u01b0 v\u00e0o c\u00f4ng ngh\u1ec7 n\u00e0y. Theo IDC, d\u1ef1 ki\u1ebfn chi ti\u00eau cho AI marketing s\u1ebd \u0111\u1ea1t h\u01a1n 52 t\u1ef7 \u0111\u00f4 la v\u00e0o n\u0103m 2022. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y s\u1ef1 tin t\u01b0\u1edfng v\u00e0 ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a AI trong l\u0129nh v\u1ef1c marketing online.<\/span><\/p>\n

    AI h\u1ed7 tr\u1ee3 nh\u1eadn d\u1ea1ng v\u0103n b\u1ea3n v\u00e0 gi\u1ecdng n\u00f3i<\/b><\/h3>\n

    C\u00e1c tr\u1ee3 l\u00fd \u1ea3o nh\u01b0 Siri, Google Assistant, Alexa, Cortana nh\u1eefng c\u00f4ng ngh\u1ec7 AI c\u00f3 kh\u1ea3 n\u0103ng nh\u1eadn d\u1ea1ng gi\u1ecdng n\u00f3i v\u00e0 chuy\u1ec3n \u0111\u1ed5i gi\u1ecdng n\u00f3i th\u00e0nh v\u0103n b\u1ea3n, sau \u0111\u00f3 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c t\u00ecm th\u1ea5y \u0111\u1ec3 h\u1ed7 tr\u1ee3 ng\u01b0\u1eddi d\u00f9ng.\u00a0<\/span><\/p>\n

    Theo m\u1ed9t b\u00e1o c\u00e1o t\u1eeb Comscore, t\u00ecm ki\u1ebfm b\u1eb1ng gi\u1ecdng n\u00f3i \u0111\u00e3 chi\u1ebfm l\u0129nh ph\u1ea7n l\u1edbn t\u00ecm ki\u1ebfm tr\u1ef1c tuy\u1ebfn v\u00e0 d\u1ef1 ki\u1ebfn s\u1ebd ti\u1ebfp t\u1ee5c t\u0103ng tr\u01b0\u1edfng. C\u00f9ng v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n n\u00e0y, ti\u1ebfp th\u1ecb SEO, t\u1ed1i \u01b0u ho\u00e1 gi\u1ecdng n\u00f3i l\u1ea1i tr\u1edf n\u00ean c\u1ea7n thi\u1ebft h\u01a1n bao gi\u1edd h\u1ebft. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng Voice SEO li\u00ean quan m\u1eadt thi\u1ebft \u0111\u1ebfn s\u1ea3n ph\u1ea9m ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. C\u00e1c c\u00f4ng ty c\u00f4ng ngh\u1ec7 h\u00e0ng \u0111\u1ea7u nh\u01b0 Google, Amazon v\u00e0 Apple \u0111\u00e3 t\u00edch h\u1ee3p t\u00ecm ki\u1ebfm b\u1eb1ng gi\u1ecdng n\u00f3i v\u00e0o c\u00e1c s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd. S\u1eed d\u1ee5ng t\u00ecm ki\u1ebfm b\u1eb1ng gi\u1ecdng n\u00f3i cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 mang l\u1ea1i s\u1ef1 t\u0103ng tr\u01b0\u1edfng h\u1eefu \u00edch cho c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

    C\u00e1c c\u00f4ng c\u1ee5 AI h\u1ed7 tr\u1ee3 nh\u1eadn d\u1ea1ng v\u0103n b\u1ea3n v\u00e0 gi\u1ecdng n\u00f3i: Google Gboard, Google Docs, Voice Text, Laban Key,\u2026<\/span><\/p>\n

    AI h\u1ed7 tr\u1ee3 s\u00e1ng t\u1ea1o n\u1ed9i dung<\/b><\/h3>\n

    Thay v\u00ec thu\u00ea nh\u1eefng nh\u00e0 vi\u1ebft n\u1ed9i dung chuy\u00ean nghi\u1ec7p, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m AI \u0111\u1ec3 s\u00e1ng t\u1ea1o n\u1ed9i dung v\u0103n b\u1ea3n theo \u00fd mu\u1ed1n. Ban \u0111\u1ea7u, vai tr\u00f2 c\u1ee7a c\u00e1c c\u00f4ng c\u1ee5 AI \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ch\u1ee7 y\u1ebfu ch\u1ec9 \u0111\u1ec3 ph\u00e1t hi\u1ec7n vi\u1ec7c sao ch\u00e9p n\u1ed9i dung. Tuy nhi\u00ean, sau m\u1ed9t kho\u1ea3ng th\u1eddi gian d\u00e0i ph\u00e1t tri\u1ec3n, c\u00f4ng ngh\u1ec7 AI \u0111\u00e3 \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n \u0111\u1ec3 s\u00e1ng t\u1ea1o n\u1ed9i dung, thu h\u00fat ng\u01b0\u1eddi d\u00f9ng t\u01b0\u01a1ng t\u00e1c tr\u00ean website th\u00f4ng qua vi\u1ec7c vi\u1ebft blog.\u00a0<\/span><\/p>\n

    Ph\u00e1t minh n\u00e0y ho\u00e0n to\u00e0n ph\u00f9 h\u1ee3p v\u1edbi nhi\u1ec1u doanh nghi\u1ec7p nh\u1ecf kh\u00f4ng c\u00f3 \u0111\u1ee7 ngu\u1ed3n l\u1ef1c \u0111\u1ec3 thu\u00ea nh\u1eefng ng\u01b0\u1eddi vi\u1ebft chuy\u00ean nghi\u1ec7p. H\u01a1n n\u1eefa, nhu c\u1ea7u v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng l\u1edbn n\u1ed9i dung v\u00e0 kh\u1ea3 n\u0103ng s\u00e1ng t\u1ea1o li\u00ean t\u1ee5c l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c l\u1edbn \u0111\u1ed1i v\u1edbi c\u00e1c marketer. Do \u0111\u00f3, s\u1eed d\u1ee5ng AI nh\u01b0 m\u1ed9t c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 v\u00e0 tinh ch\u1ec9nh cho ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau ti\u1ebfp th\u1ecb s\u1ebd l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p hi\u1ec7u qu\u1ea3 v\u00e0 h\u1ee3p l\u00fd \u0111\u1ebfn t\u1eadn th\u1eddi \u0111i\u1ec3m b\u00e2y gi\u1edd. M\u1eb7c d\u00f9 v\u1eady, AI v\u1eabn kh\u00f4ng th\u1ec3 ho\u00e0n to\u00e0n thay th\u1ebf s\u1ef1 s\u00e1ng t\u1ea1o v\u00e0 kh\u1ea3 n\u0103ng vi\u1ebft c\u1ee7a con ng\u01b0\u1eddi, nh\u01b0ng n\u00f3 s\u1ebd gi\u00fap ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 t\u0103ng n\u0103ng su\u1ea5t l\u00e0m vi\u1ec7c.<\/span><\/p>\n

    C\u00e1c c\u00f4ng c\u1ee5 AI h\u1ed7 tr\u1ee3 s\u00e1ng t\u1ea1o n\u1ed9i dung: Chat GPT, Google Bard AI, Compose AI, Copy AI, Smartwriter,\u2026<\/span><\/p>\n

    Xem th\u00eam:\u00a0Google thay \u0111\u1ed5i c\u00e1i nh\u00ecn v\u1ec1 c\u00e1c c\u00f4ng c\u1ee5 AI content<\/strong><\/em><\/p>\n

    \"C\u00f4ng<\/p>\n

    C\u00f4ng ngh\u1ec7 AI \u2013 Chat GPT \u1ee9ng d\u1ee5ng trong marketing online<\/p>\n<\/div>\n

    AI h\u1ed7 tr\u1ee3 t\u00ecm ki\u1ebfm v\u00e0 thi\u1ebft k\u1ebf h\u00ecnh \u1ea3nh<\/b><\/h3>\n

    C\u00f4ng ngh\u1ec7 AI kh\u00f4ng ch\u1ec9 gi\u1edbi h\u1ea1n trong vi\u1ec7c t\u1ea1o n\u1ed9i dung v\u0103n b\u1ea3n m\u00e0 c\u00f2n c\u00f3 kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch v\u00e0 thi\u1ebft k\u1ebf h\u00ecnh \u1ea3nh. M\u1ed9t trong nh\u1eefng \u1ee9ng d\u1ee5ng th\u00fa v\u1ecb c\u1ee7a c\u00f4ng ngh\u1ec7 nh\u1eadn d\u1ea1ng h\u00ecnh \u1ea3nh l\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 \u0111\u0103ng \u1ea3nh c\u1ee7a s\u1ea3n ph\u1ea9m m\u00e0 h\u1ecd quan t\u00e2m v\u00e0 sau \u0111\u00f3 t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m \u0111\u00f3 tr\u00ean website c\u1ee7a b\u1ea1n.\u00a0\u00a0<\/span><\/p>\n

    C\u00f4ng ngh\u1ec7 nh\u1eadn d\u1ea1ng h\u00ecnh \u1ea3nh c\u00f3 \u0111\u1eb7c \u0111i\u1ec3m t\u01b0\u01a1ng t\u1ef1 v\u1edbi t\u00ednh n\u0103ng g\u1eafn th\u1ebb h\u00ecnh \u1ea3nh tr\u00ean c\u00e1c \u1ee9ng d\u1ee5ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i nh\u01b0 Facebook v\u00e0 Instagram. \u0110i\u1ec1u n\u00e0y cho ph\u00e9p ph\u1ea7n m\u1ec1m c\u00f3 th\u1ec3 nh\u1eadn d\u1ea1ng v\u00e0 li\u00ean k\u1ebft h\u00ecnh \u1ea3nh, ngay c\u1ea3 khi h\u00ecnh \u1ea3nh \u0111\u01b0\u1ee3c \u0111\u0103ng b\u1edfi ng\u01b0\u1eddi kh\u00e1c. \u0110\u00e2y s\u1ebd l\u00e0 m\u1ed9t tr\u1ea3i nghi\u1ec7m tuy\u1ec7t v\u1eddi v\u00e0 n\u00e2ng cao s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

    V\u00ed d\u1ee5, nh\u00e0 b\u00e1n l\u1ebb Macy\u2019s \u0111\u00e3 s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 nh\u1eadn d\u1ea1ng h\u00ecnh \u1ea3nh \u0111\u1ec3 ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng Macy\u2019s Image Search. \u1ee8ng d\u1ee5ng n\u00e0y cho ph\u00e9p kh\u00e1ch h\u00e0ng t\u1ea3i l\u00ean \u1ea3nh c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m \u0111\u1ec3 t\u00ecm c\u00e1c m\u1eb7t h\u00e0ng t\u01b0\u01a1ng t\u1ef1 c\u00f3 s\u1eb5n trong kho h\u00e0ng c\u1ee7a Macy\u2019s. \u0110i\u1ec1u n\u00e0y t\u1ea1o ra s\u1ef1 thu\u1eadn ti\u1ec7n v\u00e0 t\u0103ng t\u00ednh c\u00e1 nh\u00e2n h\u00f3a trong tr\u1ea3i nghi\u1ec7m mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

    C\u00e1c c\u00f4ng c\u1ee5 AI h\u1ed7 tr\u1ee3 t\u00ecm ki\u1ebfm v\u00e0 thi\u1ebft k\u1ebf h\u00ecnh \u1ea3nh: Google Lens, DeepArt.io, Midjourney, StockAI,\u2026<\/span><\/p>\n

    AI t\u1ef1 \u0111\u1ed9ng ho\u00e1 c\u00e1c thao t\u00e1c c\u01a1 b\u1ea3n<\/b><\/h3>\n

    Nhi\u1ec1u doanh nghi\u1ec7p hi\u1ec7n nay s\u1eed d\u1ee5ng chatbot cho m\u1ecdi m\u1ee5c \u0111\u00edch kh\u00e1c nhau, t\u1eeb vi\u1ec7c tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p cho \u0111\u1ebfn x\u1eed l\u00fd \u0111\u01a1n h\u00e0ng v\u00e0 \u0111\u1ec1 xu\u1ea5t s\u1ea3n ph\u1ea9m. \u0110\u00e1ng ch\u00fa \u00fd, m\u1ed9t s\u1ed1 doanh nghi\u1ec7p h\u00e0ng \u0111\u1ea7u nh\u01b0 Sephora v\u00e0 Bank of America \u0111\u00e3 \u00e1p d\u1ee5ng chatbot v\u00e0o c\u1ea3 c\u00e1c d\u1ecbch v\u1ee5 c\u00e1 nh\u00e2n h\u00f3a. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y s\u1ef1 ph\u1ed5 bi\u1ebfn v\u00e0 ti\u1ec1m n\u0103ng c\u1ee7a chatbot trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb v\u00e0 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

    \"\u1ee8ng<\/p>\n

    \u1ee8ng d\u1ee5ng c\u1ee7a Chatbot trong AI marketing<\/p>\n<\/div>\n

    Kh\u00e1c bi\u1ec7t so v\u1edbi c\u00e1c ph\u01b0\u01a1ng ph\u00e1p d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng truy\u1ec1n th\u1ed1ng, chatbot v\u00f4 c\u00f9ng ti\u1ebft ki\u1ec7m chi ph\u00ed v\u00e0 hi\u1ec7u qu\u1ea3 trong vi\u1ec7c gi\u1ea3i quy\u1ebft h\u1ea7u h\u1ebft c\u00e1c truy v\u1ea5n c\u1ee7a kh\u00e1ch h\u00e0ng 24\/24. M\u1eb7c d\u00f9 ch\u1ec9 c\u00f3 th\u1ec3 cung c\u1ea5p c\u00e2u tr\u1ea3 l\u1eddi cho c\u00e1c c\u00e2u h\u1ecfi c\u01a1 b\u1ea3n v\u00e0 gi\u1edbi h\u1ea1n, nh\u01b0ng chatbot r\u1ea5t th\u00f4ng minh trong vi\u1ec7c theo d\u00f5i h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng, \u0111\u01b0a ra c\u00e1c \u0111\u1ec1 xu\u1ea5t s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p d\u1ef1a tr\u00ean l\u01b0\u1ee3ng t\u1eeb kh\u00f3a c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

    C\u00e1c c\u00f4ng c\u1ee5 chatbot AI: Harafunnel, NativeChat,\u2026<\/span><\/p>\n

    T\u00f3m l\u1ea1i, s\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a c\u00f4ng ngh\u1ec7 AI trong marketing online \u0111\u00e3 mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch, t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c cho c\u00e1c doanh nghi\u1ec7p. AI \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng c\u1ee5 quan tr\u1ecdng v\u00e0 ph\u1ed5 bi\u1ebfn trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb, gi\u00fap doanh nghi\u1ec7p n\u1eafm b\u1eaft c\u01a1 h\u1ed9i v\u00e0 t\u1ea1o ra s\u1ef1 c\u1ea1nh tranh trong m\u00f4i tr\u01b0\u1eddng ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 ng\u00e0y nay.<\/span><\/p>\n

    Xem th\u00eam:\u00a0Nh\u1eefng \u0111i\u1ec1u c\u00f4ng ty c\u1ea7n bi\u1ebft tr\u01b0\u1edbc khi \u0111\u1ea7u t\u01b0 v\u00e0o c\u00f4ng ngh\u1ec7 AI<\/strong><\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    Tr\u01b0\u1edbc \u0111\u00e2y, vi\u1ec7c k\u1ebft n\u1ed1i v\u1edbi \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t nhi\u1ec7m v\u1ee5 kh\u00f3 kh\u0103n \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1. Tuy nhi\u00ean, v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng c\u1ee7a internet v\u00e0 c\u00f4ng ngh\u1ec7, AI \u0111ang d\u1ea7n tr\u1edf c\u00f4ng c\u1ee5 quan tr\u1ecdng v\u00e0 \u1ee9ng d\u1ee5ng r\u1ed9ng r\u00e3i trong c\u00e1c l\u0129nh v\u1ef1c. \u0110\u1eb7c bi\u1ec7t trong marketing online, AI marketing thay \u0111\u1ed5i c\u00e1ch ch\u00fang ta ti\u1ebfp c\u1eadn v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng. AI c\u0169ng c\u00f3 kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch, theo d\u00f5i hi\u1ec7u su\u1ea5t v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u1ed1t nh\u1ea5t.\u00a0<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/57086"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=57086"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/57086\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=57086"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=57086"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=57086"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}