{"id":57092,"date":"2023-12-20T20:48:39","date_gmt":"2023-12-20T13:48:39","guid":{"rendered":"https:\/\/masterskills.org\/blog\/cac-xu-huong-cong-nghe-trong-tiep-thi-trai-nghiem.html"},"modified":"2023-12-20T20:48:39","modified_gmt":"2023-12-20T13:48:39","slug":"cac-xu-huong-cong-nghe-trong-tiep-thi-trai-nghiem","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/cac-xu-huong-cong-nghe-trong-tiep-thi-trai-nghiem.html","title":{"rendered":"C\u00e1c xu h\u01b0\u1edbng c\u00f4ng ngh\u1ec7 trong ti\u1ebfp th\u1ecb tr\u1ea3i nghi\u1ec7m"},"content":{"rendered":"
\n

Th\u1ebf gi\u1edbi kh\u00f4ng ng\u1eebng v\u1eadn \u0111\u1ed9ng v\u00e0 ph\u00e1t tri\u1ec3n th\u00ec xu h\u01b0\u1edbng ti\u00eau d\u00f9ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u0169ng d\u1ea7n thay \u0111\u1ed5i theo. C\u00e1c doanh nghi\u1ec7p b\u1eaft \u0111\u1ea7u n\u1ed7 l\u1ef1c t\u00ecm ki\u1ebfm nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp th\u1ecb s\u00e1ng t\u1ea1o \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u1ebfu kh\u00f4ng mu\u1ed1n b\u1ecb b\u1ecf l\u1ea1i ph\u00eda sau. S\u1ef1 ph\u00e1t tri\u1ec3n hi\u1ec7u qu\u1ea3 c\u1ee7a ti\u1ebfp th\u1ecb tr\u1ea3i nghi\u1ec7m \u0111\u00e3 mang l\u1ea1i cho ng\u01b0\u1eddi d\u00f9ng nh\u1eefng tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m th\u1ef1c t\u1ebf v\u00e0 ch\u00e2n th\u1eadt. \u0110\u1eb7c bi\u1ec7t, s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7 \u0111\u00e3 g\u00f3p ph\u1ea7n t\u1ea1o ra c\u00e1c chi\u1ebfn d\u1ecbch marketing tr\u1ea3i nghi\u1ec7m \u0111\u1ea7y s\u00e1ng t\u1ea1o, th\u00fa v\u1ecb, v\u00e0 c\u00f3 s\u1ee9c h\u1ea5p d\u1eabn m\u1ea1nh m\u1ebd \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 lo\u1ea1i c\u00f4ng ngh\u1ec7 \u0111\u00e3 \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng trong ti\u1ebfp th\u1ecb tr\u1ea3i nghi\u1ec7m v\u00e0 mang l\u1ea1i hi\u1ec7u qu\u1ea3 \u0111\u00e1ng kinh ng\u1ea1c.\u00a0<\/span><\/p>\n

Xem th\u00eam:\u00a0\u1ee8ng d\u1ee5ng c\u00f4ng ngh\u1ec7 4.0 trong doanh nghi\u1ec7p<\/strong><\/em><\/p>\n

VR (Virtual Reality \u2013 th\u1ef1c t\u1ebf \u1ea3o) trong ti\u1ebfp th\u1ecb tr\u1ea3i nghi\u1ec7m<\/strong><\/h2>\n

VR l\u00e0 c\u00f4ng ngh\u1ec7 \u0111\u01b0a ng\u01b0\u1eddi d\u00f9ng v\u00e0o nh\u1eefng tr\u1ea3i nghi\u1ec7m t\u01b0\u01a1ng t\u00e1c \u1ea3o, t\u01b0\u01a1ng t\u00e1c ba chi\u1ec1u \u0111\u1ec3 m\u00f4 ph\u1ecfng tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf. Ti\u1ebfp th\u1ecb th\u1ef1c t\u1ebf \u1ea3o l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb tr\u1ea3i nghi\u1ec7m k\u1ebft h\u1ee3p gi\u1eefa c\u00f4ng ngh\u1ec7 VR v\u00e0o c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/span><\/p>\n

\"C\u00f4ng<\/p>\n

C\u00f4ng ngh\u1ec7 VR trong ti\u1ebfp th\u1ecb tr\u1ea3i nghi\u1ec7m<\/p>\n<\/div>\n

C\u00e1c t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng VR \u0111\u1ec3 t\u0103ng m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c, t\u0103ng c\u01b0\u1eddng c\u1ea3m x\u00fac c\u1ee7a kh\u00e1n gi\u1ea3 th\u00f4ng qua c\u00e1c tr\u1ea3i nghi\u1ec7m k\u1ef9 thu\u1eadt s\u1ed1. H\u01a1n n\u1eefa, khi s\u1eed d\u1ee5ng VR, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 tr\u00ecnh di\u1ec5n v\u00e0 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m, k\u1ebft n\u1ed1i v\u1edbi ng\u01b0\u1eddi d\u00f9ng m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean nh\u1eb1m g\u1eafn k\u1ebft th\u01b0\u01a1ng hi\u1ec7u v\u1edbi h\u1ecd \u0111\u01b0\u1ee3c t\u1ed1t h\u01a1n. V\u00ed d\u1ee5: thay v\u00ec ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ecdc n\u1ed9i dung tr\u00ean m\u00e0n h\u00ecnh th\u00ec h\u1ecd c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi m\u1ed9t nh\u00e2n v\u1eadt \u1ea3o v\u00e0 t\u00ecm hi\u1ec3u chi ti\u1ebft v\u1ec1 s\u1ea3n ph\u1ea9m.\u00a0<\/span><\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 \u1ee9ng d\u1ee5ng th\u00e0nh c\u00f4ng c\u1ee7a c\u00f4ng ngh\u1ec7 th\u1ef1c t\u1ebf \u1ea3o (VR) t\u1eeb c\u00e1c doanh nghi\u1ec7p v\u00e0 t\u1eadp \u0111o\u00e0n l\u1edbn h\u00e0ng \u0111\u1ea7u tr\u00ean th\u1ebf gi\u1edbi:<\/span><\/p>\n

Volvo: Tr\u1ea3i nghi\u1ec7m l\u00e1i xe th\u1ef1c t\u1ebf \u1ea3o<\/b><\/h3>\n

Tr\u1ea3i nghi\u1ec7m l\u00e1i th\u1eed xe h\u01a1i c\u00f3 th\u1ec3 s\u1ebd r\u1ea5t kh\u00f3 kh\u0103n v\u00e0 b\u1ea5t ti\u1ec7n, \u0111\u1eb7c bi\u1ec7t n\u1ebfu \u0111\u1ea1i l\u00fd xe h\u01a1i kh\u00f4ng g\u1ea7n n\u01a1i b\u1ea1n sinh s\u1ed1ng. N\u1eafm b\u1eaft \u0111\u01b0\u1ee3c t\u00e2m l\u00fd n\u00e0y, Volvo \u0111\u00e3 s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 VR \u0111\u1ec3 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m c\u00f3 t\u00ean \u201cDrive Me\u201d, cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 l\u00e1i th\u1eed m\u1ed9t chi\u1ebfc xe Volvo m\u1edbi. \u0110\u00e2y l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng th\u1ef1c hi\u1ec7n m\u1ed9t cu\u1ed9c phi\u00eau l\u01b0u \u1ea3o, tr\u1ea3i nghi\u1ec7m 360 \u0111\u1ed9 th\u1ef1c t\u1ebf tr\u00ean xe. Ngo\u00e0i ra, ng\u01b0\u1eddi d\u00f9ng c\u0169ng c\u00f3 th\u1ec3 t\u1ef1 ki\u1ec3m tra n\u1ed9i th\u1ea5t xe th\u00f4ng qua \u1ee9ng d\u1ee5ng Google Cardboard.\u00a0<\/span><\/p>\n

Topshop: Tr\u00ecnh di\u1ec5n s\u00e0n catwalk VR<\/b><\/h3>\n

Topshop \u0111\u00e3 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m mua s\u1eafm \u0111\u1ed9c \u0111\u00e1o t\u1eeb c\u00f4ng ngh\u1ec7 VR c\u00f3 t\u00ean \u201cTopshop Digital Catwalk\u201d.\u00a0 H\u1ee3p t\u00e1c c\u00f9ng Inition UK v\u00e0 tai nghe Oculus Rift VR, Topshop \u0111\u00e3 mang \u0111\u1ebfn cho ng\u01b0\u1eddi d\u00f9ng c\u1ee7a m\u00ecnh c\u01a1 h\u1ed9i c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t m\u1ed9t ch\u1ed7 ng\u1ed3i \u1ea3o v\u00e0 tr\u1ea3i nghi\u1ec7m bu\u1ed5i bi\u1ec3u di\u1ec5n th\u1eddi trang trong su\u1ed1t kho\u1ea3ng th\u1eddi gian th\u1ef1c. Theo \u0111\u00f3, h\u1ecd c\u0169ng c\u00f3 th\u1ec3 quan s\u00e1t c\u00e1c ng\u01b0\u1eddi m\u1eabu v\u00e0 nh\u1eefng ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng tham d\u1ef1 t\u1ea1i s\u1ef1 ki\u1ec7n \u0111\u00f3.\u00a0<\/span><\/p>\n

\"Topshop:<\/p>\n

Topshop: Tr\u00ecnh di\u1ec5n s\u00e0n catwalk VR \u2013 ti\u1ebfp th\u1ecb tr\u1ea3i nghi\u1ec7m hi\u1ec7u qu\u1ea3<\/p>\n<\/div>\n

\u0110\u00e2y l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi v\u00e0 hi\u1ec7u qu\u1ea3 \u0111\u1ec3 Topshop gi\u1edbi thi\u1ec7u b\u1ed9 s\u01b0u t\u1eadp th\u1eddi trang m\u1edbi nh\u1ea5t c\u1ee7a h\u1ecd theo m\u1ed9t c\u00e1ch \u0111\u1ed9c \u0111\u00e1o v\u00e0 h\u1ea5p d\u1eabn, ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1n gi\u1ea3 tham gia tr\u1ea3i nghi\u1ec7m n\u00e0y nhi\u1ec1u h\u01a1n.<\/span><\/p>\n

All Nippon Airways: Chuy\u1ebfn tham quan h\u1ea1ng th\u01b0\u01a1ng gia<\/b><\/h3>\n

All Nippon Airways (ANA) \u0111\u00e3 s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 VR \u0111\u1ec3 mang \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng c\u1ea3m gi\u00e1c ch\u00e2n th\u1eadt khi tham gia chuy\u1ebfn tham quan \u1ea3o h\u1ea1ng th\u01b0\u01a1ng gia m\u1edbi. Theo \u0111\u00f3, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 kh\u00e1m ph\u00e1 cabin m\u1edbi v\u00e0 t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 c\u00e1c t\u00ednh n\u0103ng \u0111\u1ed9c \u0111\u00e1o c\u0169ng nh\u01b0 kh\u00f4ng gian r\u1ed9ng r\u00e3i m\u00e0 n\u00f3 mang l\u1ea1i th\u00f4ng qua tai nghe VR. H\u1ecd c\u00f3 th\u1ec3 \u0111\u00f3ng c\u1eeda cabin, thay \u0111\u1ed5i \u00e1nh s\u00e1ng v\u00e0 th\u1eadm ch\u00ed th\u1eed \u0111\u1eb7t \u0111\u1ed3 \u0103n. The Room l\u00e0 m\u1ed9t chi\u1ebfn d\u1ecbch th\u00fa v\u1ecb v\u00e0 h\u1eefu \u00edch cho b\u1ea5t k\u1ef3 kh\u00e1ch h\u00e0ng n\u00e0o mu\u1ed1n t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 ANA v\u00e0 c\u00e1c d\u1ecbch v\u1ee5 m\u1edbi c\u1ee7a h\u00e3ng.<\/span><\/p>\n

Th\u00f4ng qua nh\u1eefng v\u00ed d\u1ee5 tr\u00ean, b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y \u0111\u01b0\u1ee3c ph\u1ea7n n\u00e0o l\u1ee3i \u00edch m\u00e0 c\u00f4ng ngh\u1ec7 VR mang \u0111\u1ebfn cho doanh nghi\u1ec7p \u0111\u1ec3 n\u00e2ng cao hi\u1ec7u qu\u1ea3 ti\u1ebfp th\u1ecb tr\u1ea3i nghi\u1ec7m. Tuy nhi\u00ean, c\u00f4ng ngh\u1ec7 VR v\u1eabn c\u00f2n l\u00e0 m\u1ed9t ph\u1ea7n t\u01b0\u01a1ng \u0111\u1ed1i m\u1edbi v\u00e0 \u0111i k\u00e8m theo nh\u1eefng th\u00e1ch th\u1ee9c cho doanh nghi\u1ec7p. C\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c \u0111i\u1ec1u h\u01b0\u1edbng qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n ph\u1ea7n m\u1ec1m VR ho\u1eb7c kh\u00f3 \u0111\u1ec3 ki\u1ec3m so\u00e1t ng\u00e2n s\u00e1ch ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3, do VR \u0111\u00f2i h\u1ecfi m\u1ed9t kho\u1ea3n \u0111\u1ea7u t\u01b0 r\u1ea5t l\u1edbn.<\/span><\/p>\n

AR\u00a0<\/b>(Augmented\u00a0Reality \u2013 th\u1ef1c t\u1ebf t\u0103ng c\u01b0\u1eddng) trong ti\u1ebfp th\u1ecb tr\u1ea3i nghi\u1ec7m<\/strong><\/h2>\n

AR l\u00e0 m\u1ed9t c\u00f4ng ngh\u1ec7 t\u00edch h\u1ee3p c\u00e1c th\u00f4ng tin, h\u00ecnh \u1ea3nh t\u1eeb m\u00f4i tr\u01b0\u1eddng th\u1ef1c t\u1ebf sang m\u00f4i tr\u01b0\u1eddng k\u1ef9 thu\u1eadt s\u1ed1. N\u01a1i m\u00e0 ng\u01b0\u1eddi d\u00f9ng s\u1ebd c\u00f3 nh\u1eefng tr\u1ea3i nghi\u1ec7m t\u01b0\u01a1ng t\u00e1c \u0111a chi\u1ec1u, t\u1eeb tr\u00f2 ch\u01a1i th\u1ef1c t\u1ebf t\u0103ng c\u01b0\u1eddng cho \u0111\u1ebfn mua s\u1eafm \u1ea3o v\u00e0 h\u01b0\u1edbng d\u1eabn s\u1eeda ch\u1eefa. Th\u00f4ng th\u01b0\u1eddng, c\u00f4ng ngh\u1ec7 AR s\u1ebd \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m th\u00f4ng qua c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng, thi\u1ebft b\u1ecb th\u00f4ng minh nh\u01b0 \u0111i\u1ec7n tho\u1ea1i, m\u00e1y t\u00ednh b\u1ea3ng,\u2026\u00a0<\/span><\/p>\n

\"C\u00f4ng<\/p>\n

C\u00f4ng ngh\u1ec7 AR trong ti\u1ebfp th\u1ecb tr\u1ea3i nghi\u1ec7m<\/p>\n<\/div>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c \u1ee9ng d\u1ee5ng hi\u1ec7u qu\u1ea3 v\u1ec1 c\u00f4ng ngh\u1ec7 AR trong ti\u1ebfp th\u1ecb tr\u1ea3i nghi\u1ec7m:<\/span><\/p>\n

Ikea: M\u00f4 h\u00ecnh 3D \u0111\u1ed3 n\u1ed9i th\u1ea5t c\u00f3 t\u1ef7 l\u1ec7 th\u1ef1c\u00a0<\/b><\/h3>\n

Ph\u00f2ng th\u00ed nghi\u1ec7m thi\u1ebft k\u1ebf c\u1ee7a Ikea g\u1ea7n \u0111\u00e2y \u0111\u00e3 b\u1eaft \u0111\u1ea7u s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 AR \u0111\u1ec3 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m m\u1edbi thu h\u00fat ng\u01b0\u1eddi ti\u00eau d\u00f9ng mua h\u00e0ng. \u1ee8ng d\u1ee5ng Ikea Place cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng h\u00ecnh dung m\u00f4 h\u00ecnh 3D \u0111\u1ed3 n\u1ed9i th\u1ea5t s\u1ebd tr\u00f4ng nh\u01b0 th\u1ebf n\u00e0o khi \u0111\u01b0\u1ee3c \u0111\u1eb7t trong nh\u00e0 c\u1ee7a h\u1ecd v\u1edbi t\u1ef7 l\u1ec7 th\u1ef1c, v\u00e0 h\u1ecd c\u0169ng c\u00f3 th\u1ec3 \u0111\u1eb7t mua h\u00e0ng tr\u1ef1c ti\u1ebfp s\u1ea3n ph\u1ea9m \u0111\u00f3 tr\u00ean \u1ee9ng d\u1ee5ng.<\/span><\/p>\n

Hi\u1ec7n nay, \u1ee9ng d\u1ee5ng Ikea Studio ho\u00e0n to\u00e0n m\u1edbi k\u1ebft h\u1ee3p v\u1edbi c\u1ea3m bi\u1ebfn LiDAR trong iPhone cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng ch\u1ee5p l\u1ea1i to\u00e0n b\u1ed9 s\u01a1 \u0111\u1ed3 ph\u00f2ng 3D v\u00e0 thi\u1ebft k\u1ebf ch\u00fang. Tuy nhi\u00ean, phi\u00ean b\u1ea3n m\u1edbi n\u00e0y ch\u1ee7 y\u1ebfu ch\u1ec9 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng tr\u00ean c\u00e1c thi\u1ebft b\u1ecb iOS.<\/span><\/p>\n

Benefit Cosmetics: S\u1eed d\u1ee5ng tr\u00f2 ch\u01a1i ho\u00e1 \u0111\u1ec3 ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi<\/b><\/h3>\n

Trong kho\u1ea3ng th\u1eddi gian \u0111\u00f3ng c\u1eeda do \u0111\u1ea1i d\u1ecbch Covid t\u1ea1i V\u01b0\u01a1ng qu\u1ed1c Anh, c\u00e1c c\u1eeda h\u00e0ng h\u1ea7u h\u1ebft \u0111\u1ec1u ph\u1ea3i \u0111\u00f3ng c\u1eeda v\u00e0 chuy\u1ec3n sang ph\u01b0\u01a1ng th\u1ee9c ti\u1ebfp th\u1ecb m\u1edbi. V\u00e0, Benefit Cosmetics \u0111\u00e3 chuy\u1ec3n sang c\u00f4ng ngh\u1ec7 AR trong tr\u00f2 ch\u01a1i h\u00f3a \u0111\u1ec3 ra m\u1eaft s\u1ea3n ph\u1ea9m \u201cMagnet Extreme Lengthening Mascara\u201d.<\/span><\/p>\n

\"Benefit<\/p>\n

Benefit Cosmetics s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 AR trong ti\u1ebfp th\u1ecb tr\u1ea3i nghi\u1ec7m<\/p>\n<\/div>\n

Theo \u0111\u00f3, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng \u0111\u1ec3 truy c\u1eadp tr\u00f2 ch\u01a1i v\u00e0 thu th\u1eadp m\u00e3 gi\u1ea3m gi\u00e1 ho\u1eb7c c\u00e1c th\u00f4ng tin k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a Benefit Cosmetics trong kh\u00f4ng gian th\u1ef1c c\u1ee7a h\u1ecd. Sau khi thu th\u1eadp xong, kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u01b0\u1ee3c h\u01b0\u1edbng d\u1eabn \u0111\u1ebfn c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn c\u1ee7a Benefit Cosmetics \u0111\u1ec3 mua h\u00e0ng.<\/span><\/p>\n

Chi\u1ebfn d\u1ecbch ti\u1ebfp c\u1eadn \u0111\u1ed9c \u0111\u00e1o n\u00e0y \u0111\u00e3 gi\u00fap doanh nghi\u1ec7p \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng k\u1ebft qu\u1ea3 \u0111\u00e1ng mong \u0111\u1ee3i sau:<\/span><\/p>\n

    \n
  • T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u00ean \u0111\u1ebfn 50%<\/span><\/li>\n
  • CTR (Click Through Rate \u2013 t\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t) l\u00e0 39,4%<\/span><\/li>\n
  • Th\u1eddi gian tham gia tr\u00f2 ch\u01a1i trung b\u00ecnh l\u00e0 2 ph\u00fat 22 gi\u00e2y.<\/span><\/li>\n<\/ul>\n

    L\u2019Or\u00e9al Paris: Th\u1eed nghi\u1ec7m trang \u0111i\u1ec3m<\/b><\/h3>\n

    \u1ee8ng d\u1ee5ng Makeup Genius cho ph\u00e9p kh\u00e1ch h\u00e0ng th\u1eed nghi\u1ec7m v\u1edbi nhi\u1ec1u phong c\u00e1ch trang \u0111i\u1ec3m kh\u00e1c nhau. H\u01a1n n\u1eefa, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 d\u00f9ng th\u1eed s\u1ea3n ph\u1ea9m ngay c\u1ea3 khi \u1edf t\u1ea1i nh\u00e0 c\u1ee7a h\u1ecd tr\u00ean c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng v\u00e0 m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n. B\u1eb1ng c\u00e1ch n\u00e0y, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn v\u00e0 mua s\u1eafm online c\u00e1c s\u1ea3n ph\u1ea9m make up m\u1ed9t c\u00e1ch nhanh g\u1ecdn v\u00e0 ph\u00f9 h\u1ee3p nh\u1ea5t, m\u00e0 kh\u00f4ng c\u1ea7n thi\u1ebft ph\u1ea3i \u0111\u1ebfn t\u1eadn c\u1eeda h\u00e0ng mua s\u1eafm \u0111\u1ec3 th\u1eed tr\u1ef1c ti\u1ebfp s\u1ea3n ph\u1ea9m.<\/span><\/p>\n

    C\u00f4ng ngh\u1ec7 Haptic trong ti\u1ebfp th\u1ecb tr\u1ea3i nghi\u1ec7m<\/b><\/h2>\n

    Haptic l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef li\u00ean quan \u0111\u1ebfn vi\u1ec7c t\u1ea1o c\u1ea3m gi\u00e1c v\u00e0 ph\u1ea3n \u1ee9ng v\u1eadt l\u00fd c\u1ee7a con ng\u01b0\u1eddi. Theo \u0111\u00f3, c\u00f4ng ngh\u1ec7 Haptic c\u00f3 th\u1ec3 t\u1ea1o ra c\u1ea3m gi\u00e1c nh\u01b0 rung, h\u1ed3i h\u1ed9p,.. c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. C\u00f4ng ngh\u1ec7 haptic \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i trong nhi\u1ec1u l\u0129nh v\u1ef1c, bao g\u1ed3m thi\u1ebft b\u1ecb di \u0111\u1ed9ng, tr\u00f2 ch\u01a1i \u0111i\u1ec7n t\u1eed, th\u1ef1c t\u1ebf \u1ea3o, th\u1ef1c t\u1ebf t\u0103ng c\u01b0\u1eddng v\u00e0 nhi\u1ec1u \u1ee9ng d\u1ee5ng kh\u00e1c. N\u00f3 mang l\u1ea1i s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u00e0 tr\u1ea3i nghi\u1ec7m s\u1ed1ng \u0111\u1ed9ng h\u01a1n cho ng\u01b0\u1eddi d\u00f9ng, t\u1ea1o ra m\u1ed9t k\u1ebft n\u1ed1i t\u1ed1t h\u01a1n gi\u1eefa con ng\u01b0\u1eddi v\u00e0 c\u00f4ng ngh\u1ec7.<\/span><\/p>\n

    \"C\u00f4ng<\/p>\n

    C\u00f4ng ngh\u1ec7 Haptic trong ti\u1ebfp th\u1ecb tr\u1ea3i nghi\u1ec7m<\/p>\n<\/div>\n

    Trong m\u1ed9t th\u1eed nghi\u1ec7m x\u00fac gi\u00e1c c\u1ee7a Showtime, \u0111o\u1ea1n gi\u1edbi thi\u1ec7u d\u00e0i m\u1ed9t ph\u00fat cho bu\u1ed5i ra m\u1eaft Season 4 c\u1ee7a Homeland \u0111\u00e3 s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 Haptic trong chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb tr\u1ea3i nghi\u1ec7m \u0111\u1ec3 t\u1ea1o c\u1ea3m gi\u00e1c rung \u0111\u1ed9ng c\u1ee7a cu\u1ed9c m\u00f4 ph\u1ecfng v\u1ee5 n\u1ed5 boom. Khi xem \u0111o\u1ea1n gi\u1edbi thi\u1ec7u, c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng c\u1ee7a ng\u01b0\u1eddi xem \u0111\u01b0\u1ee3c k\u00edch ho\u1ea1t \u0111\u1ec3 rung l\u00ean, t\u1ea1o ra c\u1ea3m gi\u00e1c nh\u01b0 m\u1ed9t qu\u1ea3 bom \u0111ang n\u1ed5 trong l\u00f2ng tay.<\/span><\/p>\n

    Nh\u01b0 v\u1eady, khi n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c xu h\u01b0\u1edbng c\u00f4ng ngh\u1ec7, doanh nghi\u1ec7p c\u00f3 th\u1ec3 ti\u00ean phong trong vi\u1ec7c \u00e1p d\u1ee5ng nh\u1eefng c\u00f4ng ngh\u1ec7 m\u1edbi, t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 t\u0103ng c\u01b0\u1eddng t\u00ednh c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng. \u0110i\u1ec1u n\u00e0y gi\u00fap doanh nghi\u1ec7p thu h\u00fat kh\u00e1ch h\u00e0ng, d\u1ef1 \u0111o\u00e1n xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng, s\u00e1ng t\u1ea1o c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c \u0111\u00e1o v\u00e0 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng. H\u01a1n n\u1eefa, xu h\u01b0\u1edbng c\u00f4ng ngh\u1ec7 cho ph\u00e9p doanh nghi\u1ec7p \u0111i\u1ec1u ch\u1ec9nh, thay \u0111\u1ed5i v\u00e0 \u0111\u00e1p \u1ee9ng nhanh ch\u00f3ng c\u00e1c y\u00eau c\u1ea7u m\u1edbi, t\u1ea1o ra m\u00f4i tr\u01b0\u1eddng kinh doanh linh ho\u1ea1t v\u00e0 \u0111\u1ea3m b\u1ea3o duy tr\u00ec v\u1ecb th\u1ebf trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng kh\u00f4ng ng\u1eebng ph\u00e1t tri\u1ec3n.<\/span><\/p>\n

    Xem th\u00eam:<\/strong><\/em><\/p>\n

    Th\u1ef1c tr\u1ea1ng v\u00e0 c\u00e1c xu h\u01b0\u1edbng chuy\u1ec3n \u0111\u1ed5i s\u1ed1 2023<\/strong><\/em><\/p>\n

    \u1ee8ng d\u1ee5ng c\u1ee7a AI trong marketing\u00a0<\/strong><\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    Th\u1ebf gi\u1edbi kh\u00f4ng ng\u1eebng v\u1eadn \u0111\u1ed9ng v\u00e0 ph\u00e1t tri\u1ec3n th\u00ec xu h\u01b0\u1edbng ti\u00eau d\u00f9ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u0169ng d\u1ea7n thay \u0111\u1ed5i theo. C\u00e1c doanh nghi\u1ec7p b\u1eaft \u0111\u1ea7u n\u1ed7 l\u1ef1c t\u00ecm ki\u1ebfm nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp th\u1ecb s\u00e1ng t\u1ea1o \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u1ebfu kh\u00f4ng mu\u1ed1n b\u1ecb b\u1ecf l\u1ea1i ph\u00eda sau. S\u1ef1 ph\u00e1t tri\u1ec3n hi\u1ec7u qu\u1ea3 c\u1ee7a ti\u1ebfp th\u1ecb tr\u1ea3i nghi\u1ec7m \u0111\u00e3 mang l\u1ea1i cho ng\u01b0\u1eddi d\u00f9ng nh\u1eefng tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m th\u1ef1c t\u1ebf v\u00e0 ch\u00e2n th\u1eadt. \u0110\u1eb7c bi\u1ec7t, s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7 \u0111\u00e3 g\u00f3p ph\u1ea7n t\u1ea1o ra c\u00e1c chi\u1ebfn d\u1ecbch marketing tr\u1ea3i nghi\u1ec7m \u0111\u1ea7y s\u00e1ng t\u1ea1o, th\u00fa v\u1ecb, v\u00e0 c\u00f3 s\u1ee9c h\u1ea5p d\u1eabn m\u1ea1nh m\u1ebd \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 lo\u1ea1i c\u00f4ng ngh\u1ec7 \u0111\u00e3 \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng trong ti\u1ebfp th\u1ecb tr\u1ea3i nghi\u1ec7m v\u00e0 mang l\u1ea1i hi\u1ec7u qu\u1ea3 \u0111\u00e1ng kinh ng\u1ea1c.\u00a0<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/57092"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=57092"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/57092\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=57092"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=57092"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=57092"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}