{"id":57116,"date":"2023-12-20T20:52:40","date_gmt":"2023-12-20T13:52:40","guid":{"rendered":"https:\/\/masterskills.org\/blog\/martech-la-gi-loi-ich-cua-martech-trong-kinh-doanh-hien-dai.html"},"modified":"2023-12-20T20:52:40","modified_gmt":"2023-12-20T13:52:40","slug":"martech-la-gi-loi-ich-cua-martech-trong-kinh-doanh-hien-dai","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/martech-la-gi-loi-ich-cua-martech-trong-kinh-doanh-hien-dai.html","title":{"rendered":"Martech l\u00e0 g\u00ec? L\u1ee3i \u00edch c\u1ee7a Martech trong kinh doanh hi\u1ec7n \u0111\u1ea1i"},"content":{"rendered":"
\n

Theo b\u00e1o c\u00e1o t\u1eeb MMA MarTech Maturity Survey cho th\u1ea5y, c\u00f3 \u0111\u1ebfn 87% doanh nghi\u1ec7p s\u1ebd gia t\u0103ng chi ph\u00ed \u0111\u1ea7u t\u01b0 v\u00e0o martech trong 5 n\u0103m t\u1edbi. Nh\u01b0 v\u1eady, c\u00e1c gi\u1ea3i ph\u00e1p martech c\u0169ng b\u1eaft \u0111\u1ea7u ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd v\u00e0 ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c \u0111ang quan t\u00e2m, \u1ee9ng d\u1ee5ng r\u1ed9ng r\u00e3i h\u01a1n trong doanh nghi\u1ec7p.<\/strong><\/p>\n

Martech l\u00e0 g\u00ec?<\/b><\/h2>\n

Martech l\u00e0 t\u1eeb vi\u1ebft t\u1eaft ti\u1ebfng Anh c\u1ee7a \u201cMarketing Technology\u201d c\u00f3 ngh\u0129a l\u00e0 c\u00f4ng ngh\u1ec7 ti\u1ebfp th\u1ecb. V\u1ec1 c\u01a1 b\u1ea3n, martech l\u00e0 t\u1eadp h\u1ee3p c\u00e1c gi\u1ea3i ph\u00e1p c\u00f4ng ngh\u1ec7 ph\u1ee5c v\u1ee5 cho ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/span><\/p>\n

V\u00ed d\u1ee5 c\u00e1c gi\u1ea3i ph\u00e1p c\u00f4ng ngh\u1ec7 ti\u1ebfp th\u1ecb m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng th\u1ea5y ng\u00e0y nay: c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch d\u1eef li\u1ec7u, SEO, CRM, CDP, c\u00e1c ph\u1ea7n m\u1ec1m h\u1ed7 tr\u1ee3 x\u00e2y d\u1ef1ng n\u1ed9i dung\/ h\u00ecnh \u1ea3nh\/ video marketing, c\u00e1c ph\u1ea7n m\u1ec1m h\u1ed7 tr\u1ee3 c\u00e1c giai \u0111o\u1ea1n trong quy tr\u00ecnh b\u00e1n h\u00e0ng,\u2026<\/span><\/p>\n

Xem th\u00eam:\u00a0MarTech v\u00e0 AdTech, C\u00f4ng ngh\u1ec7 n\u00e0o ph\u00f9 h\u1ee3p v\u1edbi chi\u1ebfn d\u1ecbch marketing c\u1ee7a b\u1ea1n?<\/strong><\/em><\/p>\n

\"Martech<\/p>\n

Martech l\u00e0 g\u00ec?<\/p>\n<\/div>\n

S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a Martech trong b\u1ed1i c\u1ea3nh kinh doanh hi\u1ec7n \u0111\u1ea1i\u00a0<\/b><\/h2>\n

C\u00f3 r\u1ea5t nhi\u1ec1u l\u00fd do khi\u1ebfn martech tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn v\u00e0 ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c quan t\u00e2m, m\u1ed9t trong s\u1ed1 nh\u1eefng l\u00fd do \u0111\u00f3 l\u00e0: h\u1ecd nh\u00ecn th\u1ea5y \u0111\u01b0\u1ee3c nh\u1eefng th\u00e0nh c\u00f4ng b\u1ee9t ph\u00e1 v\u00e0 nhanh ch\u00f3ng khi \u1ee9ng d\u1ee5ng c\u00e1c gi\u1ea3i ph\u00e1p martech, v\u00e0 h\u1ecd b\u1eaft \u0111\u1ea7u xu\u1ea5t hi\u1ec7n m\u1ed9t n\u1ed7i s\u1ee3 s\u1ebd b\u1ecb b\u1ecf l\u1ea1i ph\u00eda sau. M\u1eb7c d\u00f9 vi\u1ec7c \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 v\u00e0o ti\u1ebfp th\u1ecb kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t v\u1ea5n \u0111\u1ec1 m\u1edbi, nh\u01b0ng h\u01a1n 56% c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb cho r\u1eb1ng ng\u00e0nh martech s\u1ebd ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n v\u1edbi t\u1ed1c \u0111\u1ed9 nhanh ch\u00f3ng, v\u00e0 martech c\u00f3 th\u1ec3 gi\u00fap c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb c\u1ee7a h\u1ecd.<\/span><\/p>\n

Theo d\u1ef1 \u0111o\u00e1n c\u1ee7a Gartner, n\u0103m 2017, c\u00e1c CMO (Chief Marketing Officer \u2013 Tr\u01b0\u1edfng ph\u00f2ng\/ Gi\u00e1m \u0111\u1ed1c Marketing) s\u1ebd b\u1eaft \u0111\u1ea7u chi nhi\u1ec1u ti\u1ec1n h\u01a1n cho c\u00f4ng ngh\u1ec7 so v\u1edbi CIO (Chief Information Officer \u2013 Tr\u01b0\u1edfng ph\u00f2ng\/ Gi\u00e1m \u0111\u1ed1c C\u00f4ng ngh\u1ec7 th\u00f4ng tin). V\u00e0 d\u1ef1 \u0111o\u00e1n n\u00e0y c\u0169ng \u0111\u00e3 ho\u00e0n to\u00e0n \u0111\u00fang khi ng\u00e0nh martech \u0111\u00e3 t\u0103ng 20% ch\u1ec9 trong m\u1ed9t n\u0103m k\u1ec3 t\u1eeb n\u0103m 2018 \u0111\u1ebfn 2019. N\u0103m 2022, kho\u1ea3ng 70% doanh nghi\u1ec7p t\u1ea1i B\u1eafc M\u1ef9 \u0111\u00e3 gia t\u0103ng \u00edt nh\u1ea5t 6% ng\u00e2n s\u00e1ch ti\u1ebfp th\u1ecb \u0111\u1ec3 s\u1eed d\u1ee5ng martech.<\/span><\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, theo trang web Impactmybiz.com, n\u0103m 2022, s\u1ed1 l\u01b0\u1ee3ng martech \u0111\u00e3 t\u0103ng l\u00ean g\u1ea7n m\u1ee9c 10.000 gi\u1ea3i ph\u00e1p, nhi\u1ec1u h\u01a1n 500 gi\u1ea3i ph\u00e1p so v\u1edbi n\u0103m 2021 v\u00e0 cao g\u1ea5p 10 l\u1ea7n so v\u1edbi 10 n\u0103m tr\u01b0\u1edbc. Ngo\u00e0i ra, theo bi\u00ean t\u1eadp vi\u00ean Scott Brinker t\u1ea1i Chiefmartec.com, v\u1edbi phi\u00ean b\u1ea3n 2023, 49 danh m\u1ee5c trong h\u01a1n 11.000 \u1ee9ng d\u1ee5ng martech \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n. Do \u0111\u00f3, v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a martech \u0111\u00f2i h\u1ecfi h\u1ec7 th\u1ed1ng c\u00f4ng ngh\u1ec7 ti\u1ebfp th\u1ecb c\u1ee7a doanh nghi\u1ec7p ph\u1ea3i \u0111\u01b0\u1ee3c n\u00e2ng c\u1ea5p v\u00e0 l\u00e0m m\u1edbi li\u00ean t\u1ee5c. \u0110\u00e2y v\u1eeba \u0111\u01b0\u1ee3c xem l\u00e0 c\u01a1 h\u1ed9i v\u1eeba th\u00e1ch th\u1ee9c c\u1ee7a doanh nghi\u1ec7p trong th\u1eddi \u0111\u1ea1i chuy\u1ec3n \u0111\u1ed5i s\u1ed1.<\/span><\/p>\n

M\u1ed9t s\u1ed1 \u1ee9ng d\u1ee5ng c\u1ee7a Martech trong kinh doanh<\/b><\/h2>\n

Nh\u01b0 v\u1eady, qua c\u00e1c s\u1ed1 li\u1ec7u tr\u00ean, b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y \u0111\u01b0\u1ee3c t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c \u1ee9ng d\u1ee5ng martech v\u00e0o doanh nghi\u1ec7p. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 lo\u1ea1i martech ph\u1ed5 bi\u1ebfn:<\/span><\/p>\n

Marketing Automation (T\u1ef1 \u0111\u1ed9ng ho\u00e1 ti\u1ebfp th\u1ecb)<\/b><\/h3>\n

T\u1ef1 \u0111\u1ed9ng ho\u00e1 ti\u1ebfp th\u1ecb<\/span> l\u00e0 m\u1ed9t ho\u1ea1t \u0111\u1ed9ng cho ph\u00e9p doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ef1 \u0111\u1ed9ng h\u00f3a m\u1ed9t s\u1ed1 giai \u0111o\u1ea1n\/ ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb, ho\u1eb7c c\u1ea3 quy tr\u00ecnh ti\u1ebfp th\u1ecb, ch\u1eb3ng h\u1ea1n nh\u01b0 vi\u1ec7c g\u1eedi email t\u1ef1 \u0111\u1ed9ng ho\u00e1, c\u00e0i \u0111\u1eb7t l\u1ecbch \u0111\u0103ng b\u00e0i t\u1ef1 \u0111\u1ed9ng tr\u00ean n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i ho\u1eb7c c\u00e1c th\u00f4ng b\u00e1o \u0111\u01b0\u1ee3c g\u1eedi t\u1ef1 \u0111\u1ed9ng \u0111\u1ebfn kh\u00e1ch h\u00e0ng. V\u1edbi c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u00f3 t\u00ednh ch\u1ea5t l\u1eb7p l\u1ea1i ho\u1eb7c g\u1eedi v\u1edbi s\u1ed1 l\u01b0\u1ee3ng l\u1edbn, th\u1ee9c hi\u1ec7n theo quy tr\u00ecnh c\u1ed1 \u0111\u1ecbnh th\u00ec vi\u1ec7c \u1ee9ng d\u1ee5ng c\u00e1c gi\u1ea3i ph\u00e1p martech c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c th\u1eddi gian, chi ph\u00ed v\u00e0 c\u00f4ng s\u1ee9c \u0111\u1ec3 tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng kh\u00e1c.<\/span><\/p>\n

\"Marketing<\/p>\n

T\u1ef1 \u0111\u1ed9ng ho\u00e1 ti\u1ebfp th\u1ecb \u2013 \u1ee9ng d\u1ee5ng trong Martech<\/p>\n<\/div>\n

Ngo\u00e0i ra, c\u00e1c gi\u1ea3i ph\u00e1p martech c\u00f3 th\u1ec3 theo d\u00f5i c\u00e1c ch\u1ec9 s\u1ed1 nh\u01b0 t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c\/ click c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean m\u1ed7i b\u00e0i \u0111\u0103ng hay t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i,\u2026 gi\u00fap \u0111o l\u01b0\u1eddng ti\u1ebfn \u0111\u1ed9 v\u00e0 hi\u1ec7u qu\u1ea3 c\u1ee7a t\u1eebng ho\u1ea1t \u0111\u1ed9ng marketing. Ch\u00ednh \u0111i\u1ec1u n\u00e0y s\u1ebd gi\u00fap cho doanh nghi\u1ec7p k\u1ecbp th\u1eddi c\u00e2n \u0111\u1ed1i v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb m\u1ed9t c\u00e1ch nhanh ch\u00f3ng \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 cao nh\u1ea5t.<\/span><\/p>\n

Customer Relationship Management (CRM \u2013 Qu\u1ea3n tr\u1ecb quan h\u1ec7 kh\u00e1ch h\u00e0ng)<\/b><\/h3>\n

Qu\u1ea3n tr\u1ecb quan h\u1ec7 kh\u00e1ch h\u00e0ng c\u0169ng l\u00e0 m\u1ed9t ho\u1ea1t \u0111\u1ed9ng \u1ee9ng d\u1ee5ng martech nhi\u1ec1u nh\u1ea5t. Khi \u0111\u00f3, gi\u1ea3i ph\u00e1p martech \u0111\u00f3ng vai tr\u00f2 thu th\u1eadp v\u00e0 l\u01b0u tr\u1eef th\u00f4ng tin kh\u00e1ch h\u00e0ng t\u1eeb nhi\u1ec1u ngu\u1ed3n, sau \u0111\u00f3 ph\u00e2n t\u00edch v\u00e0 t\u1ea1o b\u00e1o c\u00e1o d\u1eef li\u1ec7u. T\u1eeb \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c xu h\u01b0\u1edbng kh\u00e1ch h\u00e0ng, hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 h\u00e0nh vi c\u1ee7a h\u1ecd, \u0111\u1ed3ng th\u1eddi c\u00e1c quy\u1ebft \u0111\u1ecbnh ti\u1ebfp theo li\u00ean quan \u0111\u1ebfn d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng hay c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m s\u1ebd c\u00f3 \u0111\u1ed9 ch\u00ednh x\u00e1c v\u00e0 t\u0103ng t\u00ednh hi\u1ec7u qu\u1ea3 cao.<\/span><\/p>\n

\"Qu\u1ea3n<\/p>\n

Qu\u1ea3n tr\u1ecb quan h\u1ec7 kh\u00e1ch h\u00e0ng \u2013 \u1ee9ng d\u1ee5ng trong Martech<\/p>\n<\/div>\n

B\u00ean c\u1ea1nh \u0111\u00f3, c\u00e1c c\u00f4ng c\u1ee5 martech CRM c\u00f3 kh\u1ea3 n\u0103ng t\u00edch h\u1ee3p t\u1ef1 \u0111\u1ed9ng ho\u00e1 h\u1ec7 th\u1ed1ng email marketing, m\u1ea1ng x\u00e3 h\u1ed9i,\u2026 \u0111\u1ec3 t\u1ea1o ra s\u1ef1 \u0111\u1ed3ng b\u1ed9 v\u00e0 li\u00ean k\u1ebft gi\u1eefa c\u00e1c ho\u1ea1t \u0111\u1ed9ng v\u1edbi nhau trong doanh nghi\u1ec7p. M\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 martech CRM c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn: Zoho CRM, Insightly, HubSpot CRM,\u2026<\/span><\/p>\n

Search Engine Optimization (SEO \u2013 T\u1ed1i \u01b0u ho\u00e1 c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm)<\/b><\/h3>\n

T\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm<\/span> l\u00e0 m\u1ed9t ho\u1ea1t \u0111\u1ed9ng quan tr\u1ecdng c\u1ee7a m\u1ed9t chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 n\u00ean v\u00ec th\u1ebf m\u00e0 ho\u1ea1t \u0111\u1ed9ng n\u00e0y c\u0169ng c\u1ea7n s\u1ef1 h\u1ed7 tr\u1ee3 t\u1eeb c\u00e1c gi\u1ea3i ph\u00e1p martech \u0111\u1ec3 n\u00e2ng cao hi\u1ec7u su\u1ea5t ti\u1ebfp th\u1ecb. M\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 ph\u1ed5 bi\u1ebfn \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong SEO c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn l\u00e0: Yoast SEO, Rank Math, Google Trends, Google Analytics, Google Search Console, SEMrush, Ahrefs\u2026<\/span><\/p>\n

\"T\u1ed1i<\/p>\n

T\u1ed1i \u01b0u ho\u00e1 c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm \u2013 \u1ee9ng d\u1ee5ng trong martech<\/p>\n<\/div>\n

Theo \u0111\u00f3, c\u00e1c c\u00f4ng c\u1ee5 martech c\u00f3 th\u1ec3 ph\u00e2n t\u00edch t\u1eeb kho\u00e1 m\u1ed9t c\u00e1ch chi ti\u1ebft, li\u1ec7t k\u00ea c\u00e1c t\u1eeb kh\u00f3a \u0111ang c\u00f3 t\u1ef7 l\u1ec7 t\u00ecm ki\u1ebfm cao, ki\u1ec3m tra t\u00edch h\u1ee3p SEO,.. Ngo\u00e0i ra, \u0111\u1ec3 n\u00e2ng cao th\u1ee9 h\u1ea1ng t\u00ecm ki\u1ebfm website, m\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 martech cung c\u1ea5p t\u00ednh n\u0103ng ki\u1ec3m tra t\u1ed1i \u01b0u h\u00f3a website, th\u1ebb meta, th\u1ebb sapo, th\u1ebb ti\u00eau \u0111\u1ec1, URL v\u00e0 t\u1ed1c \u0111\u1ed9 t\u1ea3i trang.<\/span><\/p>\n

Content Management System (CMS \u2013 H\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd n\u1ed9i dung)\u00a0<\/b><\/h3>\n

H\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd n\u1ed9i dung<\/span><\/i> l\u00e0 m\u1ed9t ph\u1ea7n m\u1ec1m gi\u1ea3i ph\u00e1p martech nh\u1eb1m gi\u00fap doanh nghi\u1ec7p qu\u1ea3n l\u00fd v\u00e0 ki\u1ec3m so\u00e1t hi\u1ec7u qu\u1ea3 n\u1ed9i dung xu\u1ea5t b\u1ea3n. C\u00e1c CMS ph\u1ed5 bi\u1ebfn hi\u1ec7n nay bao g\u1ed3m WordPress, Wix, Shopify, Drupal,\u2026 V\u1edbi CMS, ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i c\u00f3 ki\u1ebfn th\u1ee9c v\u1ec1 l\u1eadp tr\u00ecnh website, blog hay c\u00e1c c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 s\u1ea3n xu\u1ea5t n\u1ed9i dung m\u00e0 thay v\u00e0o \u0111\u00f3 h\u1ecd c\u00f3 th\u1ec3 s\u1ea3n xu\u1ea5t n\u1ed9i dung v\u00e0 \u0111\u0103ng t\u1ea3i tr\u1ef1c ti\u1ebfp tr\u00ean giao di\u1ec7n CMS. B\u00ean c\u1ea1nh \u0111\u00f3, khi s\u1eed d\u1ee5ng gi\u1ea3i ph\u00e1p n\u00e0y, b\u1ea1n s\u1ebd kh\u00f4ng c\u1ea7n ph\u1ea3i lo l\u1eafng vi\u1ec7c c\u00e0i \u0111\u1eb7t hay s\u1eeda ch\u1eefa khi l\u1ed7i ph\u1ea7n m\u1ec1m.<\/span><\/p>\n

Ngo\u00e0i ra, c\u00f4ng c\u1ee5 CMS kh\u00f4ng ch\u1ec9 qu\u1ea3n l\u00fd ng\u01b0\u1eddi d\u00f9ng m\u00e0 c\u00f2n c\u00f3 c\u00e1c t\u00ednh n\u0103ng kh\u00e1c nh\u01b0 t\u1ea1o li\u00ean k\u1ebft, qu\u1ea3n l\u00fd h\u00ecnh \u1ea3nh v\u00e0 video,.. \u0111\u1ed3ng th\u1eddi t\u00edch h\u1ee3p t\u1ed1i \u01b0u ho\u00e1 SEO v\u00e0 t\u1ef1 \u0111\u1ed9ng ho\u00e1 ti\u1ebfp th\u1ecb.<\/span><\/p>\n

\"CMS<\/p>\n

CMS \u2013 \u1ee9ng d\u1ee5ng trong martech<\/p>\n<\/div>\n

Social Media Management (Qu\u1ea3n l\u00fd m\u1ea1ng x\u00e3 h\u1ed9i)<\/b><\/h3>\n

Qu\u1ea3n l\u00fd m\u1ea1ng x\u00e3 h\u1ed9i<\/span> l\u00e0 m\u1ed9t trong nh\u1eefng ho\u1ea1t \u0111\u1ed9ng quan tr\u1ecdng trong c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb, do \u0111\u00f3 m\u00e0 vi\u1ec7c \u00e1p d\u1ee5ng s\u1ef1 h\u1ed7 tr\u1ee3 t\u1eeb c\u00f4ng c\u1ee5 martech l\u00e0 r\u1ea5t c\u1ea7n thi\u1ebft. Theo \u0111\u00f3, c\u00e1c gi\u1ea3i ph\u00e1p martech s\u1ebd cho ph\u00e9p b\u1ea1n x\u00e2y d\u1ef1ng v\u00e0 thi\u1ebft k\u1ebf n\u1ed9i dung, c\u00e0i \u0111\u1eb7t l\u1ecbch \u0111\u0103ng, t\u00edch h\u1ee3p ch\u1ea1y qu\u1ea3ng c\u00e1o,.. Ngo\u00e0i ra, c\u00f4ng c\u1ee5 c\u00f2n gi\u00fap theo d\u00f5i, qu\u1ea3n l\u00fd v\u00e0 ph\u1ea3n h\u1ed3i t\u01b0\u01a1ng t\u00e1c t\u1eeb ng\u01b0\u1eddi d\u00f9ng tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng x\u00e3 h\u1ed9i. Ch\u00fang c\u0169ng cung c\u1ea5p c\u00e1c b\u00e1o c\u00e1o v\u00e0 cho ph\u00e9p doanh nghi\u1ec7p theo d\u00f5i c\u00e1c b\u00ecnh lu\u1eadn, tin nh\u1eafn v\u00e0 ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, kinh doanh tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i th\u01b0\u1eddng l\u00e0 \u0111\u01b0\u1ee3c tri\u1ec3n khai \u0111a k\u00eanh, ngh\u0129a l\u00e0 \u0111\u1ed3ng th\u1eddi kinh doanh tr\u00ean nhi\u1ec1u n\u1ec1n t\u1ea3ng nh\u01b0 Facebook, Zalo, Instagram\u2026, hay \u0111\u01a1n gi\u1ea3n l\u00e0 v\u1eadn h\u00e0nh c\u00f9ng l\u00fac nhi\u1ec1u fanpage b\u00e1n h\u00e0ng. Khi kinh doanh b\u00e1n h\u00e0ng \u0111a k\u00eanh, b\u1ea1n kh\u00f4ng th\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c thao t\u00e1c th\u1ee7 c\u00f4ng \u0111\u1ec3 chuy\u1ec3n h\u1ebft t\u1eeb fanpage n\u00e0y sang fanpage kh\u00e1c hay \u0111\u0103ng tin t\u01b0 v\u1ea5n kh\u00e1ch h\u00e0ng tr\u00ean t\u1eebng k\u00eanh. Vi\u1ec7c l\u00e0m nh\u01b0 v\u1eady v\u1eeba t\u1ed1n th\u1eddi gian, c\u00f4ng s\u1ee9c, v\u1eeba t\u1ed1n chi ph\u00ed nh\u00e2n s\u1ef1 v\u00e0 kh\u00f4ng \u0111\u1ea3m b\u1ea3o \u0111\u01b0\u1ee3c ch\u1ea5t l\u01b0\u1ee3ng qu\u1ea3n l\u00fd c\u0169ng nh\u01b0 th\u1eddi gian ph\u1ea3n h\u1ed3i kh\u00e1ch h\u00e0ng. Do \u0111\u00f3 m\u00e0 c\u00e1c c\u00f4ng c\u1ee5 martech h\u1ed7 tr\u1ee3 qu\u1ea3n l\u00fd v\u00e0 v\u1eadn h\u00e0nh quy tr\u00ecnh b\u00e1n h\u00e0ng \u0111\u01b0\u1ee3c sinh ra \u0111\u1ec3 gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 n\u00e0y nh\u01b0: Subiz, Haravan, Care Soft,..<\/span><\/p>\n

Ngo\u00e0i ra, c\u00e1c c\u00f4ng c\u1ee5 n\u00e0y c\u0169ng cho ph\u00e9p doanh nghi\u1ec7p c\u00f3 th\u1ec3 chia s\u1ebb quy\u1ec1n truy c\u1eadp d\u1eef li\u1ec7u, h\u1ecd c\u00f3 th\u1ec3 th\u1ea5y s\u1ef1 t\u01b0\u01a1ng t\u00e1c gi\u1eefa c\u00e1c th\u00e0nh vi\u00ean v\u1edbi nhau v\u00e0 t\u1eeb \u0111\u00f3 qu\u1ea3n l\u00fd hi\u1ec7u qu\u1ea3 ch\u1ea5t l\u01b0\u1ee3ng c\u00f4ng vi\u1ec7c v\u00e0 n\u00e2ng cao n\u0103ng su\u1ea5t l\u00e0m vi\u1ec7c.<\/span><\/p>\n

Email Marketing (Ti\u1ebfp th\u1ecb email)<\/b><\/h3>\n

Ti\u1ebfp th\u1ecb email<\/span> l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn th\u00f4ng qua vi\u1ec7c s\u1eed d\u1ee5ng email. M\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 email marketing ph\u1ed5 bi\u1ebfn hi\u1ec7n nay: Mailchimp, HubSpot Email Marketing, Sendinblue, Campaign Monitor,\u2026..<\/span><\/p>\n

\"Email<\/p>\n

Email marketing \u2013 \u1ee9ng d\u1ee5ng trong martech<\/p>\n<\/div>\n

Theo \u0111\u00f3, c\u00e1c c\u00f4ng c\u1ee5 n\u00e0y t\u1ea1o v\u00e0 g\u1eedi email h\u00e0ng lo\u1ea1t ho\u1eb7c c\u00e1 nh\u00e2n h\u00f3a \u0111\u1ebfn danh s\u00e1ch kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau \u0111\u00e3 \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp tr\u01b0\u1edbc \u0111\u00f3. Ngo\u00e0i ra, c\u00f4ng c\u1ee5 martech c\u00f2n cung c\u1ea5p c\u00e1c t\u00ednh n\u0103ng nh\u01b0 thi\u1ebft k\u1ebf email, cung c\u1ea5p templates email, qu\u1ea3n l\u00fd danh s\u00e1ch, theo d\u00f5i hi\u1ec7u qu\u1ea3 v\u00e0 \u0111o l\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng th\u00f4ng qua email, cung c\u1ea5p c\u00e1c k\u1ef9 thu\u1eadt nh\u1eb1m h\u1ea1n ch\u1ebf vi\u1ec7c email r\u01a1i v\u00e0o m\u1ee5c spam, qu\u1ea3ng c\u00e1o.\u00a0<\/span><\/p>\n

V\u1edbi Email Marketing trong martech, doanh nghi\u1ec7p c\u00f3 th\u1ec3 g\u1eedi th\u00f4ng \u0111i\u1ec7p \u0111\u1ecbnh k\u1ef3, g\u1eedi th\u00f4ng b\u00e1o, th\u01b0 m\u1eddi ho\u1eb7c cung c\u1ea5p n\u1ed9i dung gi\u00e1 tr\u1ecb v\u00e0 th\u00f4ng tin s\u1ea3n ph\u1ea9m m\u1edbi, khuy\u1ebfn m\u00e3i, s\u1ef1 ki\u1ec7n, tin t\u1ee9c c\u00f4ng ty \u0111\u1ebfn kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch t\u1ef1 \u0111\u1ed9ng ho\u00e1, b\u1edfi c\u00e1c c\u00f4ng c\u1ee5 martech th\u01b0\u1eddng t\u00edch h\u1ee3p t\u00ednh n\u0103ng n\u00e0y v\u00e0o h\u1ec7 th\u1ed1ng. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap x\u00e2y d\u1ef1ng l\u00f2ng tin, t\u0103ng kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c \u0111\u1ed3ng th\u1eddi c\u0169ng l\u00e0 c\u00e1c c\u01a1 s\u1edf uy t\u00edn \u0111\u1ec3 \u0111o l\u01b0\u1eddng v\u00e0 ra quy\u1ebft \u0111\u1ecbnh cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh ti\u1ebfp theo c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/span><\/p>\n

Content martech (c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 s\u1ea3n xu\u1ea5t content marketing)<\/b><\/h3>\n

Theo b\u1ea3ng th\u1ed1ng k\u00ea tr\u00ean, kho\u1ea3ng 39% c\u00e1c gi\u1ea3i ph\u00e1p l\u00e0 ph\u1ea7n m\u1ec1m \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n nh\u1edd c\u00f4ng ngh\u1ec7 AI. \u0110\u1ed1i v\u1edbi ho\u1ea1t \u0111\u1ed9ng content marketing, c\u00e1c c\u00f4ng c\u1ee5 martech t\u1eeb c\u00f4ng ngh\u1ec7 AI \u0111\u00e3 ph\u00e1t tri\u1ec3n theo t\u1eebng nh\u00f3m nhi\u1ec7m v\u1ee5, c\u1ee5 th\u1ec3 nh\u01b0 sau:<\/p>\n

    \n
  • C\u00f4ng c\u1ee5 l\u00ean \u00fd t\u01b0\u1edfng, t\u00ecm trend: Google Trend, Chat GPT, Bing Chat,..<\/span><\/li>\n
  • C\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 vi\u1ebft\/ s\u1eeda b\u00e0i: Quillbot, Synthesia, Taplio, Rytr, Writesonic,..<\/span><\/li>\n
  • C\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 thi\u1ebft k\u1ebf h\u00ecnh \u1ea3nh: Adobe, DeepArt.io, Canva, Crello,..<\/span><\/li>\n
  • C\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 thi\u1ebft k\u1ebf video, vi\u1ebft k\u1ecbch b\u1ea3n: Copy AI, Kaiber AI, Runway ML,..<\/span><\/li>\n
  • C\u00f4ng c\u1ee5 l\u1ed3ng ti\u1ebfng, t\u1ea1o gi\u1ecdng n\u00f3i: MURF, Microsoft Azure Text to Speech, Speechelo,..<\/span><\/li>\n<\/ul>\n
    \"S\u1ed1<\/p>\n

    S\u1ed1 li\u1ec7u v\u1ec1 c\u00e1c gi\u1ea3i ph\u00e1p \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 AI<\/p>\n<\/div>\n

    T\u00f3m l\u1ea1i, nh\u1edd c\u00f3 s\u1ef1 h\u1ed7 tr\u1ee3 t\u1eeb c\u00e1c gi\u1ea3i ph\u00e1p martech m\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a doanh nghi\u1ec7p \u0111\u00e3 tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n r\u1ea5t nhi\u1ec1u, \u0111\u1eb7c bi\u1ec7t l\u00e0 ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb v\u00e0 qu\u1ea3n tr\u1ecb quan h\u1ec7 kh\u00e1ch h\u00e0ng. Martech v\u1eabn s\u1ebd ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd, l\u00e0 ch\u1ea5t x\u00fac t\u00e1c, c\u00f4ng c\u1ee5 trung gian \u0111\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 thu h\u00fat ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec7n \u0111\u1ea1i trong th\u1eddi \u0111\u1ea1i chuy\u1ec3n \u0111\u1ed5i s\u1ed1 ng\u00e0y nay.\u00a0<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    Theo b\u00e1o c\u00e1o t\u1eeb MMA MarTech Maturity Survey cho th\u1ea5y, c\u00f3 \u0111\u1ebfn 87% doanh nghi\u1ec7p s\u1ebd gia t\u0103ng chi ph\u00ed \u0111\u1ea7u t\u01b0 v\u00e0o martech trong 5 n\u0103m t\u1edbi. Nh\u01b0 v\u1eady, c\u00e1c gi\u1ea3i ph\u00e1p martech c\u0169ng b\u1eaft \u0111\u1ea7u ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd v\u00e0 ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c \u0111ang quan t\u00e2m, \u1ee9ng d\u1ee5ng r\u1ed9ng r\u00e3i h\u01a1n trong doanh nghi\u1ec7p.<\/strong><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/57116"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=57116"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/57116\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=57116"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=57116"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=57116"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}