{"id":57129,"date":"2023-12-20T20:54:50","date_gmt":"2023-12-20T13:54:50","guid":{"rendered":"https:\/\/masterskills.org\/blog\/martech-va-adtech-cong-nghe-nao-phu-hop-voi-chien-dich-marketing-cua-ban.html"},"modified":"2023-12-20T20:54:50","modified_gmt":"2023-12-20T13:54:50","slug":"martech-va-adtech-cong-nghe-nao-phu-hop-voi-chien-dich-marketing-cua-ban","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/martech-va-adtech-cong-nghe-nao-phu-hop-voi-chien-dich-marketing-cua-ban.html","title":{"rendered":"MarTech v\u00e0 AdTech: C\u00f4ng ngh\u1ec7 n\u00e0o ph\u00f9 h\u1ee3p v\u1edbi chi\u1ebfn d\u1ecbch marketing c\u1ee7a b\u1ea1n?"},"content":{"rendered":"
\n

S\u1eed d\u1ee5ng MarTech v\u00e0 AdTech trong marketing r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng hi\u1ec7u qu\u1ea3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a m\u1ed9t doanh nghi\u1ec7p. Tuy nhi\u00ean, vi\u1ec7c ph\u00e2n bi\u1ec7t gi\u1eefa Marketing Technology (MarTech) v\u00e0 Advertising Technology (AdTech) kh\u00f4ng ph\u1ea3i l\u00e0 \u0111i\u1ec1u d\u1ec5 d\u00e0ng. C\u1ea3 hai lo\u1ea1i c\u00f4ng ngh\u1ec7 n\u00e0y \u0111\u1ec1u \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o v\u00e0 marketing.\u00a0<\/span><\/p>\n

MarTech l\u00e0 g\u00ec?<\/b><\/h2>\n

Martech (Marketing Technology) \u0111\u1ec1 c\u1eadp \u0111\u1ebfn c\u00e1c c\u00f4ng ngh\u1ec7 v\u00e0 c\u00f4ng c\u1ee5 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u1ea1o, qu\u1ea3n l\u00fd v\u00e0 ph\u00e2n ph\u1ed1i c\u00e1c chi\u1ebfn d\u1ecbch marketing. C\u00e1c n\u1ec1n t\u1ea3ng Martech gi\u00fap cho c\u00e1c doanh nghi\u1ec7p t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c quy tr\u00ecnh marketing, ph\u00e2n t\u00edch d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o tr\u1ea3i nghi\u1ec7m marketing c\u00e1 nh\u00e2n h\u00f3a.<\/span><\/p>\n

\"MarTech<\/p>\n

MarTech l\u00e0 g\u00ec?<\/p>\n<\/div>\n

C\u00e1c n\u1ec1n t\u1ea3ng Martech s\u1eed d\u1ee5ng d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m marketing c\u00e1 nh\u00e2n h\u00f3a. B\u1eb1ng c\u00e1ch ph\u00e2n t\u00edch d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra c\u00e1c chi\u1ebfn d\u1ecbch marketing t\u1ed1t h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng. C\u00e1c n\u1ec1n t\u1ea3ng Martech c\u0169ng gi\u00fap t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c nhi\u1ec7m v\u1ee5 marketing \u0111\u1ec3 ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 ngu\u1ed3n l\u1ef1c.\u00a0<\/span><\/p>\n

M\u1ed9t s\u1ed1 n\u1ec1n t\u1ea3ng Martech ph\u1ed5 bi\u1ebfn bao g\u1ed3m:<\/span><\/p>\n

    \n
  • Qu\u1ea3n l\u00fd m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng (CRM): m\u1ed9t n\u1ec1n t\u1ea3ng qu\u1ea3n l\u00fd t\u01b0\u01a1ng t\u00e1c v\u00e0 d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng \u0111\u1ec3 c\u1ea3i thi\u1ec7n quan h\u1ec7 kh\u00e1ch h\u00e0ng.<\/span><\/li>\n
  • Email Marketing: m\u1ed9t n\u1ec1n t\u1ea3ng qu\u1ea3n l\u00fd chi\u1ebfn d\u1ecbch email v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a quy tr\u00ecnh email.<\/span><\/li>\n
  • T\u1ef1 \u0111\u1ed9ng h\u00f3a marketing: m\u1ed9t n\u1ec1n t\u1ea3ng t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c nhi\u1ec7m v\u1ee5 marketing, ch\u1eb3ng h\u1ea1n nh\u01b0 sinh ra c\u01a1 h\u1ed9i, nu\u00f4i d\u01b0\u1ee1ng c\u01a1 h\u1ed9i v\u00e0 chi\u1ebfn d\u1ecbch email.<\/span><\/li>\n
  • H\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd n\u1ed9i dung (CMS): m\u1ed9t n\u1ec1n t\u1ea3ng qu\u1ea3n l\u00fd n\u1ed9i dung k\u1ef9 thu\u1eadt s\u1ed1, ch\u1eb3ng h\u1ea1n nh\u01b0 trang web, blog v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i.<\/span><\/li>\n<\/ul>\n

    M\u1ed9t s\u1ed1 n\u1ec1n t\u1ea3ng Martech ph\u1ed5 bi\u1ebfn bao g\u1ed3m:<\/span><\/p>\n

      \n
    • HubSpot<\/span><\/li>\n
    • Salesforce<\/span><\/li>\n
    • Mailchimp<\/span><\/li>\n
    • Adobe Marketing Cloud<\/span><\/li>\n
    • Hootsuite<\/span><\/li>\n<\/ul>\n

      AdTech l\u00e0 g\u00ec?<\/b><\/h2>\n

      AdTech (Advertising Technology) l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef d\u00f9ng \u0111\u1ec3 ch\u1ec9 c\u00e1c c\u00f4ng ngh\u1ec7 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong l\u0129nh v\u1ef1c qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn. AdTech gi\u00fap cho c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o v\u00e0 nh\u00e0 xu\u1ea5t b\u1ea3n c\u00f3 th\u1ec3 qu\u1ea3n l\u00fd qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 h\u01a1n, gi\u00fap t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 t\u1ed1i \u01b0u chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o.<\/span><\/p>\n

      \"AdTech<\/p>\n

      AdTech l\u00e0 g\u00ec?<\/p>\n<\/div>\n

      C\u00e1c n\u1ec1n t\u1ea3ng Adtech ho\u1ea1t \u0111\u1ed9ng b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng d\u1eef li\u1ec7u \u0111\u1ec3 nh\u1eafm \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3 v\u00e0 cung c\u1ea5p qu\u1ea3ng c\u00e1o c\u00e1 nh\u00e2n h\u00f3a. C\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng nhi\u1ec1u ti\u00eau ch\u00ed nh\u1eafm \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng, ch\u1eb3ng h\u1ea1n nh\u01b0 \u0111\u1ed9 tu\u1ed5i, v\u1ecb tr\u00ed v\u00e0 h\u00e0nh vi, \u0111\u1ec3 \u0111\u1ebfn \u0111\u01b0\u1ee3c v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau. C\u00e1c n\u1ec1n t\u1ea3ng Adtech c\u0169ng s\u1eed d\u1ee5ng \u0111\u1ea5u gi\u00e1 th\u1eddi gian th\u1ef1c \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh qu\u1ea3ng c\u00e1o n\u00e0o s\u1ebd \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb cho ng\u01b0\u1eddi d\u00f9ng c\u1ee5 th\u1ec3.<\/span><\/p>\n

      M\u1ed9t s\u1ed1 n\u1ec1n t\u1ea3ng Adtech ph\u1ed5 bi\u1ebfn nh\u1ea5t bao g\u1ed3m:<\/span><\/p>\n

        \n
      • N\u1ec1n t\u1ea3ng \u0111\u1ea7u m\u1ed1i y\u00eau c\u1ea7u (DSP): m\u1ed9t n\u1ec1n t\u1ea3ng cho ph\u00e9p nh\u00e0 qu\u1ea3ng c\u00e1o qu\u1ea3n l\u00fd c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o v\u00e0 nh\u1eafm \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3.<\/span><\/li>\n
      • N\u1ec1n t\u1ea3ng \u0111\u1ea7u m\u1ed1i cung c\u1ea5p (SSP): m\u1ed9t n\u1ec1n t\u1ea3ng cho ph\u00e9p nh\u00e0 xu\u1ea5t b\u1ea3n qu\u1ea3n l\u00fd kho qu\u1ea3ng c\u00e1o v\u00e0 b\u00e1n kh\u00f4ng gian qu\u1ea3ng c\u00e1o cho c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o.<\/span><\/li>\n
      • S\u00e0n qu\u1ea3ng c\u00e1o (Ad Exchange): m\u1ed9t n\u1ec1n t\u1ea3ng t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho vi\u1ec7c mua b\u00e1n kho qu\u1ea3ng c\u00e1o th\u00f4ng qua \u0111\u1ea5u gi\u00e1 th\u1eddi gian th\u1ef1c.<\/span><\/li>\n
      • M\u1ea1ng qu\u1ea3ng c\u00e1o (Ad Network): m\u1ed9t n\u1ec1n t\u1ea3ng k\u1ebft n\u1ed1i nh\u00e0 qu\u1ea3ng c\u00e1o v\u1edbi nh\u00e0 xu\u1ea5t b\u1ea3n \u0111\u1ec3 hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c trang web kh\u00e1c nhau.<\/span><\/li>\n<\/ul>\n

        V\u00ed d\u1ee5 v\u1ec1 c\u00e1c n\u1ec1n t\u1ea3ng Adtech. M\u1ed9t s\u1ed1 n\u1ec1n t\u1ea3ng Adtech ph\u1ed5 bi\u1ebfn bao g\u1ed3m:<\/span><\/p>\n

          \n
        • Google Ads<\/span><\/li>\n
        • Facebook Ads<\/span><\/li>\n
        • Amazon Advertising<\/span><\/li>\n
        • Twitter Ads<\/span><\/li>\n
        • LinkedIn Ads<\/span><\/li>\n<\/ul>\n

          S\u1ef1 kh\u00e1c nhau gi\u1eefa MarTech v\u00e0 AdTech<\/b><\/h2>\n

          4 y\u1ebfu t\u1ed1 kh\u00e1c bi\u1ec7t gi\u1eefa MarTech v\u00e0 AdTech:<\/span><\/p>\n

          Vai tr\u00f2<\/b><\/p>\n

          AdTech t\u1eadp trung v\u00e0o t\u1ea1o ra qu\u1ea3ng c\u00e1o c\u00e1 nh\u00e2n h\u00f3a, hi\u1ec7u qu\u1ea3 v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd. Trong khi \u0111\u00f3, MarTech t\u1eadp trung v\u00e0o vi\u1ec7c ph\u00e1t tri\u1ec3n v\u00e0 c\u1ea3i thi\u1ec7n c\u01a1 h\u1ed9i ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng, \u0111\u01b0a kh\u00e1ch h\u00e0ng \u0111\u1ebfn b\u01b0\u1edbc k\u00edch ho\u1ea1t b\u00e1n h\u00e0ng th\u00f4ng qua c\u00e1c ho\u1ea1t \u0111\u1ed9ng nh\u01b0: M\u1ea1ng x\u00e3 h\u1ed9i, Email marketing, Earned media<\/span><\/p>\n

          M\u1ee5c ti\u00eau<\/b><\/p>\n

          AdTech t\u1eadp trung v\u00e0o vi\u1ec7c cung c\u1ea5p n\u1ed9i dung qu\u1ea3ng c\u00e1o cho \u0111\u00fang t\u1ec7p kh\u00e1ch h\u00e0ng, v\u00e0o \u0111\u00fang th\u1eddi gian v\u00e0 \u0111\u1ecba \u0111i\u1ec3m m\u00e0 t\u1ec7p kh\u00e1ch h\u00e0ng \u0111\u00f3 c\u00f3 nhu c\u1ea7u. Martech t\u1eadp trung cung c\u1ea5p n\u1ed9i dung cho to\u00e0n b\u1ed9 h\u00e0nh tr\u00ecnh v\u00e0 tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1eeb l\u1ea7n ti\u1ebfp x\u00fac ban \u0111\u1ea7u \u0111\u1ebfn t\u01b0\u01a1ng t\u00e1c sau khi mua h\u00e0ng.<\/span><\/p>\n

          S\u1eed d\u1ee5ng d\u1eef li\u1ec7u<\/b><\/p>\n

          Adtech t\u1eadp trung v\u00e0o vi\u1ec7c thu th\u1eadp d\u1eef li\u1ec7u v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, \u0111\u00e1nh gi\u00e1 s\u1ef1 hi\u1ec7u qu\u1ea3 c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng v\u00e0 t\u1ef1 \u0111\u1ed9ng ph\u00e2n ph\u1ed1i qu\u1ea3ng c\u00e1o cho \u0111\u00fang ng\u01b0\u1eddi d\u00f9ng.\u00a0<\/span><\/p>\n

          \"MarTech<\/p>\n

          MarTech v\u00e0 AdTech c\u00f3 m\u1ee5c \u0111\u00edch s\u1eed d\u1ee5ng d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng kh\u00e1c nhau<\/p>\n<\/div>\n

          Trong khi \u0111\u00f3, Martech s\u1eed d\u1ee5ng d\u1eef li\u1ec7u \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 h\u00e0nh vi v\u00e0 s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 t\u1ed1i \u01b0u h\u00f3a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 cung c\u1ea5p tr\u1ea3i nghi\u1ec7m t\u1ed1t h\u01a1n cho kh\u00e1ch h\u00e0ng. Martech t\u1eadp trung v\u00e0o vi\u1ec7c t\u01b0\u01a1ng t\u00e1c v\u00e0 thi\u1ebft l\u1eadp m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng, trong khi Adtech t\u1eadp trung v\u00e0o vi\u1ec7c gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m v\u00e0 n\u00e2ng cao kh\u1ea3 n\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u1ebfn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.<\/span><\/p>\n

          Qu\u1ea3n l\u00fd<\/b><\/p>\n

          MarTech th\u01b0\u1eddng \u0111\u01b0\u1ee3c qu\u1ea3n l\u00fd b\u1edfi c\u00e1c nh\u00f3m marketing n\u1ed9i b\u1ed9 v\u00ec tr\u1ef1c ti\u1ebfp li\u00ean quan \u0111\u1ebfn d\u1eef li\u1ec7u b\u00ean trong c\u1ee7a kh\u00e1ch h\u00e0ng. Trong khi \u0111\u00f3, AdTech th\u01b0\u1eddng \u0111\u01b0\u1ee3c qu\u1ea3n l\u00fd b\u1edfi c\u00e1c doanh nghi\u1ec7p b\u00ean th\u1ee9 ba c\u00f3 kh\u1ea3 n\u0103ng v\u00e0 t\u00e0i nguy\u00ean \u0111\u1ec3 th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o t\u1eeb \u0111\u1ea7u \u0111\u1ebfn cu\u1ed1i.<\/span><\/p>\n

          Trong t\u1ed5 ch\u1ee9c l\u1edbn, AdTech v\u00e0 MarTech c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c qu\u1ea3n l\u00fd b\u1edfi c\u00e1c b\u1ed9 ph\u1eadn kh\u00e1c nhau, nh\u01b0ng v\u1eabn c\u1ea7n ph\u1ed1i h\u1ee3p ch\u1eb7t ch\u1ebd \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u1ed1t nh\u1ea5t.<\/span><\/p>\n

          MarTech v\u00e0 AdTech l\u00e0 hai l\u0129nh v\u1ef1c quan tr\u1ecdng trong ng\u00e0nh marketing hi\u1ec7n \u0111\u1ea1i. V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n kh\u00f4ng ng\u1eebng c\u1ee7a c\u00f4ng ngh\u1ec7 v\u00e0 th\u1ecb tr\u01b0\u1eddng, vi\u1ec7c t\u00ecm hi\u1ec3u s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa MarTech v\u00e0 AdTech l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd marketing hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 k\u1ef9 thu\u1eadt c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a h\u1ecd. Ch\u1ec9 khi hi\u1ec3u r\u00f5 s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa MarTech v\u00e0 AdTech, c\u00e1c doanh nghi\u1ec7p m\u1edbi c\u00f3 th\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh th\u00f4ng minh v\u00e0 ph\u00f9 h\u1ee3p \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau kinh doanh c\u1ee7a m\u00ecnh.<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

          S\u1eed d\u1ee5ng MarTech v\u00e0 AdTech trong marketing r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng hi\u1ec7u qu\u1ea3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a m\u1ed9t doanh nghi\u1ec7p. Tuy nhi\u00ean, vi\u1ec7c ph\u00e2n bi\u1ec7t gi\u1eefa Marketing Technology (MarTech) v\u00e0 Advertising Technology (AdTech) kh\u00f4ng ph\u1ea3i l\u00e0 \u0111i\u1ec1u d\u1ec5 d\u00e0ng. C\u1ea3 hai lo\u1ea1i c\u00f4ng ngh\u1ec7 n\u00e0y \u0111\u1ec1u \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o v\u00e0 marketing.\u00a0<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/57129"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=57129"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/57129\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=57129"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=57129"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=57129"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}